2014 range presentation

O
HYDRA
SUMMARY
1 ANALYSIS
2 USER
3 GOALS
4 HYDRA
5 FEATURES
6 FUNCTIONS
7 ERGONOMICS
8 RESERVOIR
7 RANGE
8 LAUNCHING PLAN
2014 RANGE PRESENTATION
ANALYSIS
2014 RANGE PRESENTATION
HYDRA
_
ANALYSIS
USER
NEEDS
VALUES
IMPROVE THE HEALTH AND PHYSICAL QUALITIES
HYDRATION DURING SPORT ACTIVITY
TRANSMIT THE IMPORTANCE OF HYDRATION DURING THE ACTIVITY
ENJOY DURING PRACTICE AND THE NATURE
PRACTICE MORE SPORTS A PART OF
CYCLING
2014 RANGE PRESENTATION
SPECIFIC PRODUCTS DEVELOPED EXCLU- OFFER QUALITY SOLUTIONS TO IMPROVE PERFORSIVELY FOR THEIR NEEDS
MANCE
CROSS-CUTTING ITEMS ABOUT THE
DIFFERENT DISCIPLINES, PROVIDING
CAPACITY FOR DIVERSIFICATION AND
HIGH CONSUMPTION
JOIN THE USER WITH HIS LIFE STYLE AND OFFER
MULTIDISCIPLAR SPORTS EQUIPMENT
HYDRA
_
USER
2014 RANGE PRESENTATION
HYDRA
_
USER / EXPERT
- Intense sport practice.
- Demand high quality equipment.
- Sets the sport as a way of life
- Sport is experiences and personal challenges
2014 RANGE PRESENTATION
HYDRA
_
USER / COMMITED
- The sport practice exceeds the hobbies
- Sport is an important experience in his life
- Not reaching the expert level of dedication, but
the activity is an important axis in their life
2014 RANGE PRESENTATION
HYDRA
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GOALS
2014 RANGE PRESENTATION
HYDRA
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GOALS
OUTDOOR DISCIPLINES
CYCLING
RUNNING
SKIING
ROLLING
EQUIPMENT
SECURITY
KAYAKING
RESISTANT &
FLEXIBLE MATERIALS.
FUNCTIONALITY
STORING
NUTRITION
MANTEINANCE
ELECTRONICS
ASKED FEATURES
EXTREM LIGHTWEIGHT
2014 RANGE PRESENTATION
BREATHABLE
MATERIALS
WATERPROOF
MATERIALS
HYDRA
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TECHNOLOGY
2014 RANGE PRESENTATION
FEATURES
FUNCTIONS:
ERGONOMICS
RESERVOIR
LIGHTWEIGHT
WATERPROOF
BREATHABLE
ACCESIBILITY
HELMET FIXATION
STICK FIXATION
ADJUSTMENTS
FEATURES
MANTAINANCE
HYDRA
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FEATURES
2014 RANGE PRESENTATION
HYDRA
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FEATURES /LIGHTNESS
Breathable 3D Mesh
Low density EVA
Polyester ripstop
Water proof
Double coating
2014 RANGE PRESENTATION
HYDRA
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FEATURES / WATERPROOF
Four attachment points
- Rain cover Skin
- Polyester with coated tratament
Down hidden pocket
2014 RANGE PRESENTATION
BACK LAYERS:
A. Paded Zones
1. Outer Layer: 3D mesh
2. Medium Layer: Grey Punched foam
3. Medium Layer: Lining
4. Medium Layer: Whithe Foam
Body
contact
5. Inner Layer:
Lining zones
3. 3D mesh: 580 gr. Polyester
4. Rain Cover : Polyester
tches) color should be apply to:
5. Lining: 210D High Density Polyester
6. Buckles and Cord Stoppers: POM
e sample)
7. Webbing: Nylon
color as on the sample) 8. Cords: Polyester
9. Zippers: Polyester
oks(Grey 2)
10. White Foam: Polyethilene
11. Grey Foam: Polyethilene
HYDRA
_
FEATURES / BREATHABILITY
DRY/ COMFORTABLE/
BACK LAYERS: BACK /FAST
ADAPTATIVE
2 side zippers (#1 and #2)
A. Paded Zones CHANNEL
VENTILATION
gh top zipper (#3)
1. Outer Layer: 3D mesh
pers (#4 and #5)
2. Medium Layer: Grey Punched foam
ottom zipperComposition:
(#6)
2 zippers (#7 and #8) 3. Medium Layer: Lining
4. Medium Layer: Whithe Foam
/ Punched
foam
5. Inner Layer: Lining
/ Lining
zipper 3
/ Withe pored foam
/ Lining
B. Non Paded Zones
1. Outer Layer. Sandwich mesh
2. Medium Layer: White Foam
3. Inner Layer : Lining
B. Non Paded Zones
1. Outer Layer. Sandwich mesh
2. Medium Layer: White Foam
3. Inner Layer
: Lining
Aireation
channel
75
LOGOS:
Logo Orbea on the front and on the back.
COLOR: reflecting printing
SIZE: 90mm. long
360
170
B. Logo Orbea on sternum strap.
COLOR: Black
BACKGROUND: Grey
SIZE: 0mm. long
zipper 2
20 mm.
90 mm.
zipper 7
53,5 mm.
zipper 5
zipper 6
LOGOS:
Logo Orbea on the front and on the back.
COLOR: reflecting printing
SIZE: 90mm. long
238
B. Logo Orbea on sternum strap.
COLOR: Black
BACKGROUND: Grey
SIZE: 0mm. long
20 mm.
90 mm.
2014 RANGE PRESENTATION
53,5 mm.
HYDRA
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FUNCTIONS
2014 RANGE PRESENTATION
HYDRA
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FUNCTIONS / ACCESIBILITY
/ Lateralpockets
/ Belt
/ Organizer
2014 RANGE PRESENTATION
HYDRA
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FUNCTIONS / HELMET FIXATION
Three hits poitns for more estability
2014 RANGE PRESENTATION
HYDRA
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FUNCTIONS / STICK FIXATION
2014 RANGE PRESENTATION
HYDRA
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FUNCTIONS / GENERAL
/ EARPHONES OUTPUT
/ EMERGENCY LABEL
/ EMERGENCY WHISTLE
2014 RANGE PRESENTATION
HYDRA
70
338
_
ERGONOMICS
150
248
Date
2014 RANGE PRESENTATION
Made by
Revised by
Material
05/07/12
Name
M.Uribe
Date
Name Rev.Nº
Heat Treatment
Modification
HYDRA
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ADJUSTMENTS
/ Waist
/ Chest
/ Long chest
2014 RANGE PRESENTATION
RESERVOIR
2014 RANGE PRESENTATION
HYDRA
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RESERVOIR / FEATURES
/ Capacity 2L
/ 360º Hidraflex Tubing
/ Anti-drap valve
/ Plug-N-Play Conector
/ PVC free
/ Insulating cover
2014 RANGE PRESENTATION
RANGE
2014 RANGE PRESENTATION
HYDRA
_
2+2
SPECIFICATIONS
/ TOTAL CAPACITY: 4L
/ RESERVOIR CAPACITY: 2L
/ RAIN COVER
SECURITY WHISTLE
/ THREE POINT ADJUSTMENT
/ ULTRALIGHT MATERIALS
/ MAGNETIC FIXATION ANTI-DROPING
VALVE
/ HELMETS AND STICK FIXATION
/ SPECIFIC POCKETS
PVP 79,95 €
HYDRA
_
10 + 2
SPECIFICATIONS
/ TOTAL CAPACITY: 12L
/ RESERVOIR CAPACITY: 2L
/ RAIN COVER
SECURITY WHISTLE
/ THREE POINT ADJUSTMENT
/ ULTRALIGHT MATERIALS
/ MAGNETIC FIXATION ANTI-DROPING VALVE
/ HELMETS AND STICK FIXATION
/ SPECIFIC POCKETS
PVP 89,95 €
COMPARATIVE
2014 RANGE PRESENTATION
HYDRA
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COMPARATIVE / HYDRA 2 + 2
DIFFERENT SIZES
TUBE COVER
ANTIDROPPING WB
TUBE MAGNET FIXATION
HELMET HOLDER
SECURITY WHISTLE
WHISTLE POCKET
EXTENSIBLE MAIN COMPARTMENT
PHONE POCKET
FRONT POCKET /ORGANIZER
DETACHABLE POCKET
SUNGLASES POCKET
HEADPHONES OUTLET
WAIST POCKETS
SIDE POCKETS
RAINCOVER
WIN STOPPER
BUNGEE CORDS
WALKING STICK ATTACHMENT
SLIDE STERNUM STRAP
SENSITIVE TWIN LINK
REFLECTIVE LIGHT LOOP
2014 RANGE PRESENTATION
more functions
>
more diameter
MODEL
CAMELBACK HYDROBACK
CAMELBACK 2014 LOBO 3L
SALOMON ADVANCE LABS
SKIT LABS-SKID
DAKINE SHUTTLE XL
HYDRAPACK AVILA
ORBEA HYDRA 2 + 2
PVP
50 €
77 €
144 €
60 €
40 €
79,45 €
FUNCTIONS
3
4
9
6
4
14
50€
2014 RANGE PRESENTATION
77€
144€
60€
40€
79,45€
MODEL
CAMELBACK
2012 AGENT
PVP
100 €
159 €
FUNCTIONS
8
12
100 €
2014 RANGE PRESENTATION
SALOMON ADVANCED SKIN SALOMON SKIN PRO 10 + 3
LABS - 12SET
159 €
DAKINE DRAFTER 12L
HYDRAPACK LAGUNA
ORBEA HYDRA 10+ 2
129€
115€
85 €
89,15 €
8
7
10
15
129 €
115 €
85€
89,15 €
ESKERRIK ASKO
GRACIAS
THANKS