“Trends” come from

TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Designers don’t all have the same ideas at the same time, as we saw on the catwalk or
magazine, not everyone was doing the same thing. But there were a few things that
repeated : Colour, fabric, texture, Pattern style, Silhouettes or theme.
So, how does this happen?
Do they all have sit on the coffee and chat and decide what they are going to do?
No, in fact its the opposite, designers are very secretive about what they do, until after
their collection show.
They have the same ideas at the same time because they are exposed to similar
influences and they are looking for inspiration at the same time.
Then, Where do “Trends” come from?
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Social Change : How people live their lives has a big impact on the products they choose to buy,
whether consciously or not. What people wear or use to decorate their homes makes a highly
significant statement about themselves, and companies that use print and pattern are generally trying
to figure out specific ways they can tap into this need for sef-expression.
As people spend an increasing amount of their lives on the web, for example, social networking and
working, forecasters will be trying to work out what impact this will have on what they consume.
It is important to understand that these changes may only affect small percentages of the population :
no one is trying to say the whole world will follow the trend. Provided that the trend is present in a
number felt to be significant enough to be considered a market, some businesses will be interested in
trying to sell to them, and potentialy in using the services of print and pattern designers to decorate
their product.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Economic Change : In times of austerity, people will buy fewer non-essentials ; in some parts of the
world, people can’t buy them at all. In times of recession, a lot of design tends to look to escape,
dipping into fantasy or (more commonly) times in the past seen as being more comfortable. Designers
may be asked to rework historical designs, or the designs may somply be used as they were before.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Political, Climate, Technology Change
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
World events and Cultural occasions
Significant global events can also influences design. A major sporting event such as World Cup or the
Olympics is unlikely to cause large numbers of designers to start drawing footballs and running tracks to
use in pattern. They might, however, look to the country hosting a future event for inspiration, aware
that at a particular point in a couple of years, a lot of people will be thinking about that place.
Cultural occasions can affect what people might look at as well. The anniversary of a historical event
that has a particular style associated with it could mean an upsurge of interest in that style.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
World events and Cultural occasions
Significant global events can also influences design. A major sporting event such as World Cup or the
Olympics is unlikely to cause large numbers of designers to start drawing footballs and running tracks to
use in pattern. They might, however, look to the country hosting a future event for inspiration, aware
that at a particular point in a couple of years, a lot of people will be thinking about that place.
Cultural occasions can affect what people might look at as well. The anniversary of a historical event
that has a particular style associated with it could mean an upsurge of interest in that style.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Exhibitions and Film, Music : A film that has very strong art direction or a major international exhibition
could also trigger a new trend. The number of people who have a significant impact on trends for print
and pattern and the industries that use them is small, and many of them lead very similar lives. often
visiting the same shops or galleries while they are in particular city fora trade fair or fashion week, for
example, with ideas from their expeditions later manifesting themselves as full-blown forecasts.
“Black Swan” with it’s ballerinas on fashion world.
“Memoirs of a Geisha” inspired John Galliano in creating one of his best Haute Couture show for Dior.
“Olympics in Beijing” with explosion “China Effect” on fashion industry.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Exhibitions and Film, Music : A film that has very strong art direction or a major international exhibition
could also trigger a new trend. The number of people who have a significant impact on trends for print
and pattern and the industries that use them is small, and many of them lead very similar lives. often
visiting the same shops or galleries while they are in particular city fora trade fair or fashion week, for
example, with ideas from their expeditions later manifesting themselves as full-blown forecasts.
“Black Swan” with it’s ballerinas on fashion world.
“Memoirs of a Geisha” inspired John Galliano in creating one of his best Haute Couture show for Dior.
“Olympics in Beijing” with explosion “China Effect” on fashion industry.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Exhibitions and Film, Music : A film that has very strong art direction or a major international exhibition
could also trigger a new trend. The number of people who have a significant impact on trends for print
and pattern and the industries that use them is small, and many of them lead very similar lives. often
visiting the same shops or galleries while they are in particular city fora trade fair or fashion week, for
example, with ideas from their expeditions later manifesting themselves as full-blown forecasts.
“Black Swan” with it’s ballerinas on fashion world.
“Memoirs of a Geisha” inspired John Galliano in creating one of his best Haute Couture show for Dior.
“Olympics in Beijing” with explosion “China Effect” on fashion industry.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Exhibitions and Film, Music : A film that has very strong art direction or a major international exhibition
could also trigger a new trend. The number of people who have a significant impact on trends for print
and pattern and the industries that use them is small, and many of them lead very similar lives. often
visiting the same shops or galleries while they are in particular city fora trade fair or fashion week, for
example, with ideas from their expeditions later manifesting themselves as full-blown forecasts.
“Black Swan” with it’s ballerinas on fashion world.
“Memoirs of a Geisha” inspired John Galliano in creating one of his best Haute Couture show for Dior.
“Olympics in Beijing” with explosion “China Effect” on fashion industry.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
8. Study Trend : Where do “Trends” come from ?
Why do designers have the same idea at the same time ?
Exhibitions and Film, Music : A film that has very strong art direction or a major international exhibition
could also trigger a new trend. The number of people who have a significant impact on trends for print
and pattern and the industries that use them is small, and many of them lead very similar lives. often
visiting the same shops or galleries while they are in particular city fora trade fair or fashion week, for
example, with ideas from their expeditions later manifesting themselves as full-blown forecasts.
“Black Swan” with it’s ballerinas on fashion world.
“Memoirs of a Geisha” inspired John Galliano in creating one of his best Haute Couture show for Dior.
“Olympics in Beijing” with explosion “China Effect” on fashion industry.
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
9. Study Trend : Index & Useful Sources
‣ Trend Forecasting Companies
해외
>
국내
>
WGSN / www.wgsn.com
삼성디자인넷
/
www.samsungdesign.net
Peclers / www.peclersparis.com
인터패션플래닝
/
www.ifp.co.kr
Nelly Rodi / www.nellyrodi.com
퍼스트뷰코리아
/
www.firstviewkorea.com
Promostyl / www.promostyl.com
Carlin / www.carlin-international.com/web/en
Trendwatching / www.trendwatching.com
Future Concept Lab / www.futureconceptlab.com
Material Connexion / www.materialconnexion.com
First View / www.firstview.com
Trendstop / www.trendstop.com
Mudpie / www.mudpie.co.uk
13년 3월 15일 금요일
국제디자인트렌드센터
/
www.idtc.info
IDTC / www.itdco.com
FashionNetKorea / www.fashionnetkorea.com
TREND ANALYSIS / 1st TERM of 2012
9. Study Trend : Index & Useful Sources
‣ Fairs
International fashion and textile exhibitions and trade fairs present new collections of designs seasonally and offer excellent networking
opportunities. Many exhibitions and trade fairs showcase trend presentations, highlighting the seasonal key looks, and inspirational catwalk shows.
You can gain a greater understanding of how the industry works and keep up to date with the latest developments.
Heimtextil / Frankfurt, 1월 / www.heimtextil.messefrankfurt.com
Maison & Objet / Paris, 1월 / www.maison-objet.com
Premier Vision / Paris, 2월 & 9월 / www.premierevision.com
Indigo / Paris, 2월 & 9월 / www.indigo-salon.com
Texworld / Paris, 2월 & 9월 / www.texworld.messefrankfurt.com
Expofil / Paris, 2월 & 9월 / www.expofil.com
Decorex / London, 9월 / www.decorex.com
100% Design / London, 9월 / www.100percentdesign.co.uk
New Designers / London, 7월 / www.newdesigners.com
Pitti Immagine Filati / Florence, 7월 / www.pittimmagine.com
13년 3월 15일 금요일
TREND ANALYSIS / 1st TERM of 2012
9. Study Trend : Index & Useful Sources
‣ Trend Forecasting Companies
해외
>
국내
>
WGSN / www.wgsn.com
삼성디자인넷
/
www.samsungdesign.net
Peclers / www.peclersparis.com
인터패션플래닝
/
www.ifp.co.kr
Nelly Rodi / www.nellyrodi.com
퍼스트뷰코리아
/
www.firstviewkorea.com
Promostyl / www.promostyl.com
Carlin / www.carlin-international.com/web/en
Trendwatching / www.trendwatching.com
Future Concept Lab / www.futureconceptlab.com
Material Connexion / www.materialconnexion.com
First View / www.firstview.com
Trendstop / www.trendstop.com
Mudpie / www.mudpie.co.uk
13년 3월 15일 금요일
국제디자인트렌드센터
/
www.idtc.info
IDTC / www.itdco.com
FashionNetKorea / www.fashionnetkorea.com
TREND ANALYSIS / 1st TERM of 2012
9. Study Trend : Index & Useful Sources
‣ Useful Online Sources
General
Design
Inspirations
/
Trend
Blog
Textile
&
Print
DesignBoom / www.designboom.com
Selvedge Blog / www.selvedge.org/blog
Design Milk / http://design-milk.com
Design Sponge / www.designsponge.com
Wallpaper / www.wallpaper.com
Decor 8 / www.decor8blog.com
dezeen / www.dezeen.com
Print & Pattern / www.printpattern.blogspot.com
MoCo Loco / www.mocoloco.com
Alloverprint / http://alloverprint.blogspot.com
2modern Blog / http://blog.2modern.com
Marimekko Blog / http://blog.alwaysmod.com
It’s Nice That / www.itsnicethat.com
Patternity / www.patternity.co.uk
Creative Review / www.creativereview.co.uk
Lena Corwin Blog / http://blog.lenacorwin.com
Swiss Miss / www.swiss-miss.com
Textile Source Blog / www.textile-blog.com
Confession of a Design Geek /
Ellie Curtis / http://elliecurtis.com
http://confessionsofadesigngeek.com
Anthology Magazine / http://anthologymag.com
FormFiftyFive www.formfiftyfive.com
Lushlee / www.lushlee.com
Picked by Six / http://madebysix.wordpress.com
Bloesem / http://bloesem.blogs.com
The Design Files / http://thedesignfiles.net
PrintSource / http://printsourcenewyork.blogspot.com
Design Squish / http://blog.designsquish.com
Trend Bible / www.trendbible.co.uk
Trend Post / www.trendpost.com
Trendlana / http://trendland.net
13년 3월 15일 금요일