ANNUAL - Camelback Corridor Magazine
Transcription
ANNUAL - Camelback Corridor Magazine
AREA News • Features • Guest Columns • Business & Personal Profiles Spring 2013 OTCC News: New Name. New Design. Same Great Content! ANNUAL CAMELBACK CULINARY 2013 All Work And No Play Is Not This Restaurateur’s Style Mark S. Russell Cheese Executive Officer Oregano’s Pizza Bistro SERVING THE CAMELBACK CORRIDOR AND ENVIRONS SINCE 1990 Camelback Corridor Magazine LUXURIOUS WAXING IS NOW FOR EVERYONE Re-Introducing… Anchor Centre Welcome to all our new tenants: And, soon to be opening… Humana · World Wide Technology First International Bank and Trust First Option Lending · First American Title ”The Gladly” – a new restaurant from the same team who brought you the award winning, highly praised Citizen Public House. Prime space is still available. Contact Mike Beale at Cushman and Wakefield 602-229-5926. Camelback Corridor Magazine © 2013 EWC A landmark Camelback Road office - now fully renewed. europeanwax PHOENIX - CAMELBACK / 602 297 1515 waxcenter.com 1650 E Camelback Rd. / Next to Chipotle Camelback Corridor Magazine Publisher’s Pontifications CONTENTS “Just when I thought I was out, they pull me back in!” 16 Cover Story —Al Pacino’s character, Michael Corleone in Godfather III G SPOTLIGHT 12 Arizona’s Movie Magnate 15 The Meat Man 24 Seafood Sensi 26 13 Reasons Why Not To Open A Restaurant COMING JUNE 10 Camelback Corridor MOVERS & SHAKERS Spotlighting successful business professionals making a difference. AND MORE 5 Publisher’s Pontifications 6-8 Corridor Business Vignettes 28-29 Culinary Vignettes Guest Columns 11 Dr. Casalino on Change 12 Dr. Doughterty on Teeth 18 Barbara Lambesis - Eating This? 19 Michael Boloker - Food: East vs. West BONUS CONTENT 20-21Corridor Restaurant Listings 22-23Triumphs & Tragedies Eateries - Who’s In and Who’s Out Camelback Corridor Magazine Advertising & Editorial Deadline May 20th Call 602.956.8414 [email protected] www.camelbackmag.com ood day ladies and gentlemen of the Camelback Corridor and its environs. I welcome you to a renaissance of sorts — the rebirth of the corridor’s long-standing 23-year-old community newspaper, On the Camelback Corridor News, to its newest incarnation, Camelback Corridor Magazine. Now, will someone please recommend to me a good shrink! This wasn’t supposed to be. Towards the end of the holidays last year, my entrepreneurial fire nearly extinguished. It’s called burnout. Twenty-three years is a long, long time to solo publish a successful community newspaper. It had taken its toll, or so I thought. Yet during the festive Christmas season last year, I had what one might call an epiphany. Either turn OTCCN into a magazine or begin holding up an “I want to eat” sign on freeway off-ramps. A no-brainer. Several years after first launching the newspaper, it had been suggested that because of the Camelback Corridor’s sophistication and allure, a glossy magazine would seem a perfect fit. That notion was nixed for at least two significant reasons. One was the cost. In a word, prohibitive. Today, it is still far more expensive than newsprint. Of more importance, the objective of the newspaper was always about content, be it journalisticallybased, advertorially-based or a combination of both. Aesthetics, of course, played an integral part yet it wasn’t so much about what would look great on the outside, rather what [the newspaper] contained inside. For a very long while I followed the adage, “If it works, don’t fix it.” Fast forward to December, 2012 and the burnout, epiphany and that marvelous quip (see the top of this page) uttered by Al Pacino’s character, Michael Corleone in the classic film, Godfather III. He so longed to be done with his particular line of work, yet begrudgingly was roped back in. And so was I. And here we are. Something old turned into something new. While Camelback Corridor Magazine is a complete retooling of its shell, the guts of the magazine — its content and supportive advertiser layout, will remain very familiar to long-time readers of On the Camelback Corridor News. The magazine will continue to maintain its 50/50 blend of revenue and content, offering editorial that is informative, educational, enlightening and even entertaining as it relates to the continued growth and prosperity of our own Camelback Corridor, its businesses and those folks who “live, eat, work and play” along our eclectic and bustling street-of-streets. Camelback Corridor Magazine debuts with one of the more popular issues of its former self, the annual Culinary on the Corridor edition. Yes, the economy has been inching forward both locally and nationally. And with it, there is absolutely no shortage in the sheer volume of new restaurant starts. It’s been that way even when previous economic times suggested otherwise. Besides the upward resurgence in the real estate market, corridor home building and community living projects, eateries are opening with a flurry in and along the Camelback Corridor. And lest you be disappointed, this issue — as in every other previous Culinary edition with OTCCN, publishes the latest listings of [most] all corridor eateries as a valuable reference tool. Moreover, a favorite read is the growing-all-too-fast Triumphs & Tragedies page where we list dozens upon dozens of eateries that have come and gone from our area over 20+ years. It’s truly an interesting and telling read of success and failure. You’ll also discover in this issue many culinary articles (including the dude on the Cover and his ridiculously popular culinary following), culinary vignettes, new eatery information, guest columnists and more. And finally as a special tribute, I sat down and revisited with movie theatre icon, Dan Harkins. This man and his once beloved Cine Capri movie theatre on Camelback Road was the Cover Story for OTCCN’s very first newspaper edition back in November, 1990. The fact he and I are both alive and well is a miracle in and of itself! I must stop now since this all-new format disallows for much further pontifications. It is sincerely hoped you will enjoy Camelback Corridor Magazine with its New Name, New Design. Same Great Content. See you again in June. Spring, 2013 EDITOR-PUBLISHER Bruce G. Levitta ADMINISTRATION Carol Miercke ART DIRECTOR Tina Hender PRINT HOUSE Premier Graphics MAGAZINE CONSULTANT Gary Tarr Free Range Productions CONTRIBUTING WRITERS Michael Boloker Marjorie Borell Dr. John Casalino Dr. John Dougherty Barbara Lambesis Camelback Corridor Magazine is published bi-monthly by CCM, 3104 East Camelback Road, No. 354, Phoenix, Arizona 85016, (602) 956.8414, www.camelbackcorridormag.com Advertising published in Camelback Corridor Magazine is subject to current rates. Publisher reserves the right not to accept an advertising order and is not liable for errors in copy or in advertisements beyond the cost of the actual space occupied by the error. Paid advertorials do not necessarily reflect the opinion of this magazine. The opinions expressed herein are exclusively those of the writers and do not necessarily reflect the position of the publisher. Material contained herein may not be reproduced in any form without the written consent of the publisher. Editorial submissions are welcome. Editor/ Publisher reserves the right to edit all submissions. The entire contents of Camelback Corridor Magazine are Copyright© 2013, CCM. Camelback Corridor Magazine 3104 East Camelback Rd., No. 354 Phoenix, Arizona 85016 602.956.8414 email: [email protected] www.camelbackmag.com Camelback Corridor Magazine CORRIDOR BUSINESS VIGNETTES Jones Lang LaSalle Adds Phoenix Broker All-Stars Seeger, Peterson And Gustin Dave Seeger With the addition of veteran office leasing brokers Dave Seeger, Karsten Peterson and Mark Gustin, the Phoenix office of Jones Lang LaSalle (JLL) has hired its third major local broker team in less than two weeks and cements plans for a significantly larger and deeper JLL presence in Phoenix. “I’ve known and worked with Dave, Karsten and Mark for more than 20 years, and in that time have watched them dedicate themselves to learning every facet of the Southeast Valley real estate environment,” said Dennis Desmond, Senior Managing Director of Jones Lang LaSalle in Phoenix. “They are consummate professionals and the submarket’s most respected ‘go-to’ office brokerage team. We are very pleased to welcome them and know they will be a great catalyst in our effort to serve landlord clients in the Southeast Valley market.” Seeger, Peterson and Gustin join the firm as Managing Directors. They move to JLL along with team member Matt Gandolfo, who will serve as an Associate. Together they are charged with enhancing and expanding JLL’s Karsten Peterson presence in the burgeoning Southeast Valley, which includes submarkets such as Tempe, Mesa, Chandler and Gilbert. Seeger, Peterson and Guston are top producing Phoenix brokers with almost 70 years of collective experience and who annually participate in approximately 100 transactions totalling roughly 1.5 - 2 million square feet of office and back office space. They have earned Top Broker recognitions for their broad market knowledge, as well as their deep geographic understanding of the East Valley and their focus on office and back office leasing and investment sales. In the last two years, JLL has consistently expanded its Phoenix office through the addition of top commercial real estate brokers, project development experts and niche specialists in areas such as data center solutions, property management and multifamily investment. The firm is a leader in Mark Gustin the Phoenix commercial Camelback Corridor Magazine real estate market. Employing nearly 400 of the area’s most recognized industry experts, the firm offers office and industrial brokerage, tenant representation, facility and investment management, capital markets and development services. In 2012, the Phoenix team completed 9 million square feet in lease transactions valued at $458 million, directed $63 million in project management and currently leases and/or manages a 19.8 million square foot portfolio. Phoenix Real Estate Giant Sets Record Growth, Named Top Company In The State Arizona-based real estate firm HomeSmart is setting record growth in today’s market. Recently ranked as the number one real estate company in Arizona by size, sales and units sold, HomeSmart continues to open new offices and add jobs across the United States. Last week alone, they hired 67 agents in just the Phoenix market and look to continue that growth for the remainder of 2013. On average in 2012, HomeSmart hired 105 agents and employees per month in the Phoenix market and a total of 300 per month globally. The nationwide company began making its way to other metropolitan cities across the country early last year offering one of the most attractive business models in the real estate industry. “The time and market is right for HomeSmart,” said Matt Widdows, Chairman and Founder of HomeSmart. “The continuing expansion of our offices throughout Arizona and across the country is an exciting and significant step in fulfilling our promise and commitment to develop efficient systems and technology that empowers our agents and Franchisees to deliver the most effective services available to their clients and the communities we serve.” Since opening in January 2000, HomeSmart has had tremendous success by growing to over 7,000 agents nationwide. Such unparalleled growth has catapulted HomeSmart to rank as the largest real estate brokerage in the southwestern United States and among the top brokerages in the country. The residential market is expected to see demand rapidly increase for both buyers and sellers this year and with that positive movement comes more job opportunity. According to HomeSmart CEO Chuck Lemire, HomeSmart has seen the trend of more real estate agents going from half-time to full-time. Statistics from the Arizona School of Real Estate and Business also show a dramatic increase in the number of new licensees last year – approximately 2,400 more in 2012 than in 2011. For individuals with little to no experience in the industry, HomeSmart provides the foundation and training necessary to become a leader in the real estate industry. They continue to implement new technologies that empower their agents to provide outstanding CORRIDOR BUSINESS VIGNETTES service to their clients. HomeSmart currently has offices throughout seven states. The brokerage also has international operations in Beijing, China. Their goal is to continue to open franchises in cities across the U.S, as well as expansion globally. CBRE Group, Inc. Captures Top Honors In Fortune And Lipsey Surveys CBRE Group, Inc. (NYSE:CBG) was the highestranked commercial real estate services and investment company in Fortune’s annual Most Admired Companies list for the third consecutive year and the number one commercial real estate brand in Lipsey Company’s annual brand survey for the 12th consecutive year. These accolades underscore CBRE’s position as the commercial real estate industry’s leading services and investment firm. “CBRE’s inclusion in Fortune’s Most Admired Companies list and our top ranking in the Lipsey survey reflect the trust that our clients place in us to deliver exceptional service and innovative solutions every day,” said Robert Sulentic, president and chief executive officer of CBRE. The Fortune Most Admired program, one of the most definitive report cards on corporate reputation, rates companies on a host of attributes related to corporate performance. CBRE scored particularly well in quality of services, innovation, global competitiveness and social responsibility among companies in the real estate sector. Drawing from a base of some 1400 companies, a total of 687 companies from 30 countries were surveyed by Fortune. Only companies that score in the top half of their industry survey were included in the Most Admired Companies roster. The Lipsey survey measures commercial real estate professionals’ perceptions of the industry’s leading brands. More than 100,000 U.S. and international professionals participated in the 2013 survey, including property owners, investors, lenders, occupiers, brokers and property managers. CBRE has been ranked number one every year that Lipsey, a training and professional development firm specializing in commercial real estate, has conducted its survey. LA Fitness State-Of-The-Art Club Makes Its Debut On W. Camelback Road LA Fitness recently celebrated the grand opening of its new 45,000 square foot club located at 710 W. Camelback Road. The new state-of-the-art facility combines all the favorite amenities and services including personal training; equipment from select weight ma- chines for the beginner to plate loaded equipment for the intermediate to free weights for the advanced, plus cardiovascular equipment and over ten tons of dumbbells, plates and barbells. Courts, including racquetball and a full-indoor basketball court; group fitness; spa, sauna and pool; aerobics, cycling plus a Kids Klub to keep the young ones at play during your workout. For rate information and more, call 602.282.0243. Quarles & Brady’s Roger Ferland Receives Distinguished Alumnus Award From Lewis & Clark College The national law firm of Quarles & Brady LLP announced that Roger K. Ferland, head of the firm’s Phoenix office Environmental and Natural Resources Law Group, received the 2012 Distinguished Alumnus Award from Lewis & Clark ColRoger K. Ferland lege. Each year, the national Board of Alumni chooses an alumnus from a pool of nominations submitted by other alumni, faculty, and staff to receive the Lewis & Clark Distinguished Alumnus Award. The award is bestowed upon one individual that the board considers to have rendered superior performance and service in their chosen field or community, while continuing to reflect values of their alma mater in their career and service. Ferland received the award for his renowned career in environmental policy and natural resource law, as well as his volunteer work with veterans in his community. He was nominated by Jean Ward, professor of Communication and Ferland’s former debate coach. He received the award at the Alumni Honors Banquet on February 23, 2013 in Portland, Oregon. “I am thrilled to have been chosen as the recipient of such an award, especially from a what I am sure was an incredible group of candidates,” said Ferland. “To be honored for doing work that I enjoy and feel so strongly about is a true blessing and journey that I plan on continuing to embark on for some time.” Ferland has practiced in the areas of environmental and natural resources law in both the public and private sector since 1975. He serves as Chairman of the Board of Audubon Arizona and is Co-chair of the Audubon Science and Policy Committee. He has been an adjunct professor of environmental law at Arizona State University College of Law, and is listed in Chambers USA® (the only Arizona Environmental attorney with Chambers’ highest “Star” ranking). Ferland was the first recipient of the Michael J. Brophy Distinguished Service Award presented by the State Bar of Arizona’s Environment and Natural Resources Section. He received his law degree, with distinction, from Duke University School of Law and his bachelor’s degree, magna cum laude, from Lewis & Clark College. Duck & Decanter And Its Community Involvement Peer Solutions is partnering with Duck and Decanter to effect positive change in the community. High School and Middle School students participating in Peer Solutions’ Stand & Serve initiative have received “Free Nooner” sandwich gift cards to distribute as they “catch” Valley residents “being good.” Acts of goodness are being rewarded as they occur and the recipients receive a free lunch from Duck and Decanter in acknowledgement of their efforts to nurture kindness in their communities and lives. There might be a free lunch in your future – be nice and make our Valley youth proud. To learn more about how you can support Peer Solutions, please visit www.peersolutions. org. Duck and Decanter is also partnering with Childsplay – Arizona’s Professional Theatre for Young Audiences and Families. Childsplay with be featuring the new play Recipe for Disaster during the first two weeks of April. Duck and Decanter has created a new sandwich (appropriately named “Recipe for Disaster”) that will be offered for all of April. For every Recipe for Disaster sandwich sold in April, Duck and Decanter will donate $2 to Childsplay. Please visit www.childsplay.org for their schedule of performances. CBRE Negotiates Acquisition Of Multi-tenant Office Building In Central Phoenix CBRE has negotiated the acquisition of a 6563 square-foot multi-tenant office building located at 608 E. Missouri Ave. in Phoenix, Ariz. Chris Ackel of CBRE’s Phoenix office represented the buyer, 608 Missouri LLC of Phoenix, in its $625,000 purchase. The seller, Pastrone 1982 Declaration of Trust of Los Gatos, Calif., was represented by Jim McCabe of Realty Executives Paradise Valley in Phoenix. “We have seen an uptick in the price of owner/user and smaller, multi-tenant investment buildings in the 2,000- to 75,000-square-foot range, “said Ackel. “The price has jumped from $83.51 per square foot at the end of 2011 to $97.69 per square foot today. Yet, this remains far from the market’s peak of $192.26 per square foot in 2008.” Plans call for the owner, doing business as Golden (Business Vignettes Cont’d Page 8) A Full Service One Stop Commercial Printer THE ONLY Full Service Packaging & Shipping Source on the Camelback Corridor offering all 3 major shippers. YOU PICK THE CARRIER AND GET THE BEST PRICE! • Business Mailboxes with Camelback Road Address • Mail Services • Overnight Service Our philosophy is that each of our clients, large or small, is our most important customer. Join our family now and let us show you how we can make you our most important customer. • Full Color Printing • Black & White Copying • Graphic Design • Banners, Posters & Signs • Promotional Items Let Biltmore Pro Print bring your • Shipping by all Leading Carriers • Competitive Pricing • Easy Access & Parking 602.957.7272 3104 E. Camelback Road, Phoenix, AZ 85016 (Located in the Safeway Shopping Center, Northwest Corner of 32nd Street and Camelback behind Wells Fargo Bank.) into focus... 602.954.6517 www.biltmoreproprint.com | 3108 E. Camelback Road, Phoenix, AZ 85016 Camelback Corridor Magazine CORRIDOR BUSINESS VIGNETTES Valley Property Management, to occupy 60 percent of the building, keeping the two existing tenants and offering the balance for lease. CBRE’s Ackel has been hired to market the vacant 1,061-square-foot suite. Madison Education Foundation presents The Madison Bash Celebrating the talented artists and musicians in the Madison Elementary School District, the Madison Education Foundation is pleased to present The Madison Bash on Saturday, April 27, from noon to 4:00 p.m. at the campus of Madison #1 Middle School, 5601 North 16th Street in Phoenix. Mayor Greg Stanton and State Representatives Kate Brophy McGee and Eric Meyer are expected to attend the festival that is a family-friendly fundraising event with many opportunities to enjoy and participate in the arts. The Aspiring Young Artists Art Show features selected works from each school in drawing, sculpture, pastels and more. A jury comprised of members of the local art community and invited special guests will select the top artisans in two age groups. Madison Bash festival-goers will vote for their favorites for the People’s Choice Awards. Works of art from classes at each Madison school will also be on display. An exhibit highlighting one of the Foundation’s signature programs, Art Masterpiece, will include live demonstrations of the long- practic o r i h C d Certifie hysician and P Sports of the PGA’s member edical Staff M Pro Tour ience r e p x E e v Extensi Work Injuries in Auto & ssion e r p m o c e Spinal D er Back and for Low nditions Neck Co remises P n o y a r X- running art appreciation program. More than a dozen student groups and performers will provide continuous live music and entertainment on two stages including; student choirs, bands, jazz bands, dance, musical theatre, and drama teams on the Main Stage presented by McCarthy Building. Fushicho Daiko, the Taiko Drum ensemble who recently performed at the Matsuri Festival in Phoenix, will also take the stage, offering students the opportunity for a “test drive” of the drums. Emerging performers will take to the Talent Showcase stage. While admission is free to The Madison Bash, there will be plenty of opportunities for donations throughout the event. All proceeds will benefit the Madison Education Foundation, which supports the eight schools in the District. The Silent Auction will offer a selection of highly sought after items including autographed sports memorabilia, vacation packages, entertainment outings, summer camps, and gift certificates for local award-winning restaurants. The Madison Bash will also offer a “Once-Loved But No-Longer-Used Musical Instrument Drive and Tradein.” Bring your dusty old clarinet, trumpet, guitar or other instrument and give it new life for a deserving student in one of our Madison schools. Several gourmet food trucks from the Phoenix Street Food Coalition will serve delicious cuisine including Luncha Libre, Taste Rite! and Burgers Amore. The KidsZone family area will offer participants the opportunity to engage their creativity through free arts activities. In addition to the scheduled entertainment, The Madison www.casalinochiropractic.com Camelback Corridor Magazine Artistic Dental Adds Full-Time Dentist Dr. Prabidhi Adhikari is now full-time at Artistic Dental at the Biltmore, a phoenix based general family and cosmetic dental office, along side Dr. John P. Dougherty D.D.S., MAGD. A graduate of ASU with a bachelor of science in biolDr. Prabidhi Adhikari ogy, Adihikari attended New York University School of Dentistry where she earned her doctorate. In addition to her D.D.S., she holds certifications in Invasalign Anterior Product, Global Core Disaster, Captec, Procera/ LAVA, CEREC and Zimmer Institute Level 1 Instruction Certificate. Artistic Dental at the Biltmore is located at 2333 E. Campbell Avenue. For more information about Artistic Dental visit www.artisticd.com. 1st Visit as Low as $ 59 * Enhancing Lives One Smile at a Time Our highly trained team takes a personalized approach to all your dental care. Specializing in: t General family dentistry t Cosmetic dentistry R Rosewood Homes Soon To Debut New Corridor-area Upscale Residential Community esidents near 33rd Place and Campbell Avenue in Phoenix were pleasantly female athletes is now a reality because of the generosity of Rosewood Homes,” said surprised to see new model homes under construction back in January. The Camelback High Principal Chad Gestson. “Community support is what drives student 18 luxury homes being built by Rosewood Homes at 33 Campbell Place is an activities and we cannot be more excited to have Rosewood Homes become a part of exciting addition to this centrally located Corridor-Biltmore-Arcadia area the Camelback community,” he added. neighborhood. Rosewood Homes is the recipient of numerous awards for Rosewood Homes founder and second-generation construction quality, customer satisfaction and archicontractor, David Kitnick said, “I wanted to do tectural design, including earning the prestigious something special in this fabulous neighborEliant Homebuyers Choice Award for providing hood.” The development at 33 Campbell the “Best Overall Purchase & Ownership Place will feature one and two-story Expererience” in North America in 2010, homes ranging from 2350 to 3400 2011 and 2012*. square feet. It is nestled in a wellRosewood Homes also was recogestablished neighborhood with nized as “Small Volume Builder of convenient access to renowned resthe Year” by the Homebuilders Astaurants, shopping and theaters in sociation of Central Arizona as well Biltmore Fashion Park and Scottsas a four-time recipient of the “Best dale Fashion Square. Homebuilding Company Award by Rosewood Homes is contributing the readers of Arizona Foothills more than beautiful streetscapes magazine. and richly detailed exteriors to the *On February 21, 2013, Eliant anBiltmore-Arcadia neighborhood. On nounced that Rosewood Homes was January 31, Kitnick presented a check again the winner of the 2013 Homefor $5,000 each to principals of Biltbuyers Choice Award. It is the first time a more Preparatory Academy and Camelback homebuilder has been honored in four conHigh School, schools within walking distance secutive years and Rosewood Homes is the only (l to r) Rosewood Homes VP-Controller Alan Peril, Rosewood Homes of the new homes. Phoenix District 6 Councilman President David M. Kitnick, Phoenix City Councilman Sal DiCiccio, Arizona builder to ever receive this prestigious Sal DiCiccio also participated in the presentation Camelback High School Prinicipal Chad Geston, Rosewood Homes award. The 2013 winners were chosen based on the Superintendent John Narcisian, Biltmore Preparatory Academy held at the construction site. results of surveys completed by more than 76,000 In an era of tight resources for education, con- Prinicipal Faith Burtamekh and Rosewood Home VP of Operations recent homebuyers from across the United States Nick McKee, gather at the site of 33 Campbell Place to tributions — such as those provided by Rosewood and Canada. commemorate Rosewood’s donation to the schools. Homes, are important for Phoenix schools. Both Camelback High School and Biltmore Preparatory Academy are using these funds for student activities. Rosewood Homes has neighborhoods in three prestigious locations in Arizona - DC Ranch, Biltmore’s principal Faith Burtamekh said, “This will allow us to add playground Vistancia and Estrella, and is in various stages of planning and development of four new equipment needed for health and fitness activities, and to allow more youth to partici- neighborhoods opening in 2013 and 2014 including 33 Campbell Place in the Camelback pate in our junior ambassador and other extracurricular programs. Rosewood Homes Corridor. The exclusive, 18-home private gated 33 Campbell Place is slated to grand open late April with well-appointed homes ranging from over 2340 square-feet to nearly 3400 has opened up a world of opportunities. We hope this is the start of a long-lasting square-feet and providing authentic architectural detailing as well as highly sought after partnership.” features such as: home offices, guest casitas, bonus rooms, courtyards and wine closets. “Our dream of completing a sand volleyball court for our students, especially our Homes start in the $470s. t Orthodontics Established 1985 t Dental implants t Oral surgery t Sedation dentistry CASALINO CHIROPRACTIC 1000 E. Camelback Rd. Phoenix, AZ 85016 602.279.7376 Bash will feature visual art displays, musical instrument demonstrations and vendor booths. For more information about The Madison Bash, please visit www.madisoneducationfoundation.org or call 602-371-8975. CORRIDOR BUSINESS VIGNETTES John P. Dougherty D.D.S., MAGD Prabidhi Adhikari, D.D.S. t Teeth whitening Call our office today for an appointment or consultation 602.840.5400 2333 East Campbell Avenue | Phoenix, Arizona 85016 www.artisticd.com Dr. John Casalino, D.C. Camelback Corridor Magazine Go Beyond ANTIQUING. Try NeNe Uniquing Gifts. Gifts Vintage Treasures High-quality Antiques Our family-owned store has truly unique finds. When they´re gone, they´re gone! • • • 602.633.1760 www.neneunique.com 6042 N. 16th St. Phoenix, AZ 85016 (Located on the NW side of 16th St. and Bethany Home Rd.) Be sure to like NeNe Unique on Facebook! Why pay more for the quality you deserve? Any Garment $2.50 Dry Cleaned & Pressed Pre-Paid • No Limit Same Day Service In by 9am, out by 4pm Laundered Shirts $1.85 Everyday Price Next Day Service Pre-Paid • No Limit Quality Cleaning • Fair Price • Owner on Premises Serving the Neighborhood Since 1996 Regal $2 Cleaners 50 7th Ave. at Missouri (N.E. Corner 5501 N. 7th Ave.) (602) 604-0198 • Open 7am-7pm Mon.-Sat. CA M E L B AC K Stop by to check our diverse Showroom, stocked with eclectic, one-of-a-kind pieces, with luxury goods that will help you make a statement in your home or business. We have home decor, furniture and jewelry in a wide variety of styles at surprisingly affordable prices. VOICES OF THE CORRIDOR You are what you chew: Habits for a Healthier Smile By John Dougherty D.D.S., MAGD 1030 E.Camelback Rd. Phoenix, AZ. 85014 (602) 279-5233 Our Hours Monday-Saturday 10am - 6pm Sundays 11am to 4pm Continental Consignments Samora Plaza 5620 N. 7th Street, Ste. 2 (480) 729-1670 www.camelbackconsignanddesign.com 10 Camelback Corridor Magazine Change. It’s a good thing. SOME OF LIFE’S TOUGHEST CONVERSATIONS HAPPEN OVER COFFEE. When was the last time you had that conversation about Life Insurance? Talk to me today about your life insurance needs. ost people know they should brush twice a day, floss once a day, and visit their dentist for regular check-ups twice a year. But maintaining a healthy smile is also about what we eat and drink. There’s nothing better than enjoying a great meal with friends and family or indulging in your favorite snack or treat. I say, “Enjoy,” but keep in mind a few preventative practices when you do. Below are a few questions and answers to help guide you accordingly: Are there any foods or food groups you recommend for healthy teeth and gums? Following a healthy diet is good for your overall health and well-being, including your teeth and gums. An apple a day does more than keep the doctor away. It can also keep away the dentist or potentially minimize your need for dental work. Crunchy fruits and veggies help control plaque build-up and stimulate saliva flow. Cheeses, yogurt, chicken, meats and nuts are a good choice as well. They protect your enamel, coating it with calcium and phosphorus, which are needed to remineralize your teeth. Are there foods we should avoid? Think about all the things you enjoy that are bad for your waistline, and you will often find they are also bad for your teeth. This doesn’t mean you can’t enjoy your favorite candy, cookies, cakes, pies, breads, or chips; but when you do, brush your teeth afterwards or swish well with water. Also, don’t be fooled by the health food aisle. Raisins and other dried fruits are high in sugar and carbohydrates and will stick to your teeth, so when you enjoy that trail mix, try to couple it with water. When dining out, it’s not always possible to brush after a meal. What do you recommend as a quick fix to protect teeth and get rid of bad breath? It’s always good to brush your teeth before going out to eat. If teeth are plaque free before you drink and eat, it is less likely for odor causing foods to adhere to the tooth’s surface. Following a meal, chew sugar free gum or gum with Xylitol as way to help dislodge food stuck between your teeth, and help stimulate salivary flow, which works as a natural defense against tooth decay. The little toothpicks at the door are also a good way to gently clean in between your teeth, after a meal. Coffee, tea and red wine stain our teeth. Is there anything we can do when we drink these beverages to keep our smiles bright and white? Water is a great counter to those stain causing drinks we all enjoy. Rinsing your mouth with water or using a straw helps minimize staining. When that’s not an option, remember if it will stain your clothing, the more likely it is to stain your teeth (unless you’re wearing a brown shirt of course!). So, you might choose white wine over red, for example. Try to brush or at least rinse with water as soon as possible. Camelback Consign and Design VOICES OF THE CORRIDOR Dr. John P. Dougherty opened Artistic Dental at the biltmore in 2000. The comprehensive practice provides everything from general and cosmetic care to oral surgery, implants and orthodontics for patients of all ages. The team at Artistic Dental is dedicated to helping patients achieve and maintain optimal dental health. For more information about Artistic Dental at the biltmore and their care options visit, www.artisticd.com or call 602-840-5400. By Dr. John Casalino, DC W e recently passed our 28th year in practice, twenty-four of them right here on the Camelback Corridor. The changes that we have seen and gone through over this period of time are incredible. And to see On the Camelback Corridor News also changing and updating with the times is certainly thrilling. I am happy to be part of the experience. The changes within the chiropractic field from when I first graduated in 1985 have been exhilarating and exciting. Back then, Chiropractors were by and large referred to as “quacks.” Now it is the third largest healing profession behind MD’s and Dentistry. One of the reasons why Chiropractic has grown so dramatically comes from the verdict of the Wilk v. AMA lawsuit. On September 25, 1987, in the Seventh Circuit Court, U.S. District Court Judge Susan Getzendanner issued her opinion that the American Medical Association had violated Section 1 of the Sherman Act; that it had engaged in an unlawful conspiracy in restraint of trade “to contain and eliminate the chiropractic profession.” (Wilk v. American Medical Ass’n, 671 F. Supp. 1465, N.D. Ill. 1987). She further opined that the “AMA had entered into a long history of illegal behavior” and issued a permanent injunction against the AMA under Section 16 of the Clayton Act to prevent such future behavior. Prior to this lawsuit, the American Medical Association held onto the belief that it was unethical for medical doctors to associate with an “unscientific practitioner,” and labeled chiropractic “an unscientific cult.” Though the change has been slow, many medical doctors are realizing that conservative chiropractic care is often a better and safer way to treat many musculoskeletal conditions, from low back pain and sciatica to auto accidents. What a ride it has been from being known as a “quack” and a “cult” with an alleged education from a mail-order catalogue to being recognized by the medical community as a true professional practicing a safe alternative to medicine. Even the United States Agency for Health Care Policy and Research (AHCPR) has declared that conservative care is often more effective and gives patients more satisfaction than medications and surgery. Many people still say they are scared to seek out chiropractic care, some due to the noise and others about getting their neck adjusted. Chiropractic care is extremely safe. Research studies have shown that manipulation has about a one in 1.5 million chance of injuring a patient whereas a trusted product as aspirin lands one in 35,000 people in the hospital. The noise happens once the adjustment is rendered to a joint that is “stuck” in an abnormal position — called a subluxation, and restoring that joint back to a more normal range of motion. Furthermore, to ensure your safety, we proceed very slowly and work with you instead of surprising you. Even if you can’t tolerate the noise, there are noiseless techniques that we can utilize. Recently, one of our ardent proponents of chiropractic care has been Dr. Oz. Numerous times on his program he has interviewed chiropractors, their patients and the scientific research that validates chiropractic care for a variety of conditions from headaches, neck and back pain to even conditions such as asthma. Better yet, Chiropractors may be best known for treating the nagging conditions that just don’t respond to other types of care. It is humbling when a patient comes to us as their last resort and has nowhere else to turn. And, when we are able to help them, there isn’t a greater feeling than knowing you just improved someone’s life. Now, Bruce Levitta wants to change and enhance your life, so he has taken the bold move to reformat the On the Camelback Corridor News from its original newspaper style into this beautiful magazine. For those of us who have gone through conscious change, it is difficult! My wishes are that this new format revitalizes and rejuvenates Bruce and this magazine into the “go to” publication of Camelback Corridor and Central Phoenix. Yours for better health, Casalino Chiropractic is located at 1000 East Camelback Road. For more information, call 602.7376 or visit casalinochiropractic.com. Marcella Busto CPCU, Agent 3750 E. Indian School Rd. Phoenix, AZ 85018 Bus: 602-955-5450 www.marcellabusto.com LIKE A GOOD NEIGHBOR, STATE FARM IS THERE.® State Farm Life Insurance Company (Not licensed in NY or WI) State Farm Life and Accident Assurance Company (Licensed in NY and WI) Home Offices: Bloomington, IL P062020 0806 statefarm.com ® We’re Still Here! 34 Years and Still Ticking, Fitting To Be More Precise! The questions you have 5 to ask before buying your first or 100th pair of glasses.... 1. Where can I be sure my Rx will be filled accurately? 2. Will my glasses be comfortable and can I get free adjustments anytime, even if I didn’t buy them at Tager Optical? 3. Where can I find today’s best styles and who will honestly tell me what looks good on me? 4. Where can I find special one-on-one attention? 5. Who has over 33 years experience in the optical profession and a flawless reputation? THE ANSWER: 3126 E. Camelback Road • Biltmore Plaza Monday - Friday, 9:30 to 5:30 • Saturday 602-957-1716 Camelback Corridor Magazine 11 Movie theatres once were the last bastion of commercial-free interruptions. No more. I actually heard people boo in unison at a Southern California movie house when commercials were aired prior to the movie. By Bruce G. Levitta I t was December, 1990 when the inaugural edition of this magazine’s first incarnation, On the Camelback Corridor News, hit the streets of the venerable Camelback Corridor. The newspaper’s first cover story was on the storied Cine Capri movie theatre located at 24th Street and Camelback Road. It was somewhat mournful that the iconic movie would eventually become history — as in razed from the earth to be no more. Its owner, the equally iconic Arizona-bred movie exhibitor, Dan Harkins, had much to say about the impending demise of the love of his life. OTCC News caught up again with Mr. Harkins in 2006 in an insightful interview about his burgeoning growth of the Harkins movie theatre chain. A little older and much wiser, he was found to be a spirited and sometimes animated man who truly enjoys two-way conversation — especially when it comes to his thriving business. He also got emotional when the Cine Capri of yore was brought up. Fast forward to Year 2013. This erstwhile newspaper has undergone a radical facelift and become Camelback Corridor Magazine. And what seemed fitting and just “right” for this debut issue, was to try to spend a few minutes with Dan Harkins, though his schedule these days are chaotically busy with his Arizona empire now expanded into Southern California; Denver, Colorado; Oklahoma City, Oklahoma and Southlake, Texas. Today, his youthful looks still are in tact. His hair; well let’s just say he doesn’t like the color gray. He still loves to talk and even after all this time, still gets melancholy when the old Cine Capri on Camelback Road are mentioned. What did you think of Seth MacFarlane’s Oscarawards hosting? I think he did a competent job in keeping his barnyard, discolored humor to a minimum. Some of his skits were controversial but that is Seth. His “boob” song was one of them but it brought in the male demographic. The show could have been better or worse but overall it did well. I always bring out my hankie when they do the In Memoriam tribute. There has been some rumor that you are toying with the idea for a new Cine Capri along the Camelback Corridor? No, that is not true. We’ve resurrected this grand house elsewhere, including in 2003, the first in Scottsdale’s megaplex, including the gold drapes and 72-foot screen. We also have another Cine Capri in Tempe Marketplace plus one in Oklahoma City, Denver and Dallas. It was a promise to our movie fans, who like me, cried tears when the original Cine Capri was closed and torn down in January of 1998. That was a very sad day. The landlord gave us until 2:12am – close to the exact time when the RMS Titantic sank in the North Atlantic Ocean. 12 Camelback Corridor Magazine It seems a million years ago but I once wrote an article on the demise of the single screen movie theatre. Is there a market for these lost palaces? Unfortunately no. I was recently advising my nephew who wanted to take over and run a small 400-seat screen in Cincinnati. I told him what I’ll tell you now, I do not know of a single-screen theatre anywhere on the planet that’s making money. I have the Valley Art Theatre in Tempe and get a little bit of subsidy from the city but it still loses money each year. If I were to somehow resurrect the Cine Capri on the Camelback Corridor, it would have to be part of a megaplex with at least 12 screens. More and more we’re seeing upscale movie theatre chains come out with a dinner/movie package, some even serving alcohol. Your thoughts? You stole my quote! I was quoted sometime ago, I believe in The Wall Street Journal, where I said the movie theatre was the last bastion of commercial-free entertainment. Bruce, I was the last holdout for a very long while. Finally after being begged and pleaded with — plus offered too much money, we tested the waters at the Arizona Mills theatre and expanded to Metrocenter and then Scottsdale. We did not hear a single complaint. I must add a plug here in that we keep the lowest admission prices in town. One of the reasons why is that we are able to make some side money with the on-screen advertising. It was July 12, 2012 when the gruesome Aurora, Colorado theater shooting occurred, killing 12 innocents and wounding 58 others. What crossed your mind when you learned of this? I learned about it while in Europe visiting relatives in Germany. My cell phone started ringing off the hook around 3 pm Phoenix time. The media was calling me to comment on this tragedy. I quickly got up to speed on the unfolding events. My deep thoughts on the matter are that an incident such as this can occur anywhere. Unfortunately, this event just happened to play out in a movie theatre. We immediately looked at our theatres and asked, would this have happened at a Harkins? We have security guards in our movie theatres. We built our exit doors for the bigger auditoriums so they exit to the front. It would be harder for someone to escape easily to a car in one of our larger theatres. When we design auditoriums, security is very much part of the overall plans, including people flow. If anything, our kneejerk reaction was to inspect what we were doing and we’re pleased we had most everything security related in place. But who can prepare or predict? Just look at the previous shooting in Tucson outside a supermarket? Part of the foibles and tragedies of being in the human race are those personalities that are extremely defective, and in the case of the Aurora shooting, outright insane. Moving away from that somber question, what passes through your mind when you drive past 24th Street and Camelback Road? When I drive by that intersection, especially with friends or people from out of town, I always point to that corner and say, ‘There once stood the mighty Cine Capri that achieved the highest box office attendance and gross for Star Wars in 1977 and 1978.’ When I owned [the theatre] I brought back Star Wars and did a benefit premiere for the Boys and Girls Club, we raised $73,000 that all got donated. To this day, that holds a post-video release record in the motion picture industry. No other movie has ever grossed close to that at he box office after being released to video and television. I will always have an emotional bond with that corner and what was a truly iconic movie theater so very long ago. Some say movie-going attendance is down for a myriad of reasons; high ticket prices and the availability of movies from other sources. How do you counter that? That’s an easy answer. Primarily, we keep our prices down while offering the best entertainment value possible to the community. Our prices are lower than those of our competitors. Plus we make sure to be on top of technology, keep our entire auditorium — including the seats, clean and pristine. And we have really comfy high-back rocking seats. The ability to get movies from such sources as Netflix or Redbox is actually funneling more revenue back to Hollywood, so that filmmakers and producers can create more movies for us to play on our screens. Last year was a box office bonanza for Hollywood. Harkins also set a record in all of our markets. How can that be happening if we’re seeing a negative effect from home video? What holds for the future? We are always looking at new theatre sights. Nothing’s been done recently because of the recession. We like to open within an epicenter of commerce. Our toes are in the water for the northwestern and southwestern parts of the Valley and even the East Valley. We’re always looking to expand. I feel so blessed that we are not only in a growing market but a market that grew up with Harkins over the past 80 years. It’s a mutual love affair. We love them and they love us. d n E e h T Most people want to snack. We offer gourmet snacks and some can “dine” if they chose where we offer White Castle Sliders, gourmet nuts, plus Angus hot dogs and more. It is fast food. As to the dining concept, many movie fans have told me its tough to try and enjoy a movie while being disturbed by food servers catering to those wanting drinks, food, etc. The purists may go to a dining movie theatre once a year just for the fun of it but return back to the old-fashioned movie house for their full film enjoyment. Camelback Corridor Magazine 13 COVER STORY Where’s Conserve water this Mother’s Day. the beef? Corridor Culinary - Circa 2013 14 Camelback Corridor Magazine Right here! By Bruce G. Levitta L et’s hear it for the country’s favorite “get everything” store. Yes, who else but Costco. From appliances to kids gear; clothing and accessories; computers, camera and printers as well as all sorts of electronic gadgetry, including gigantic LED television screens; floral to furniture; health and beauty products; sports and fitness equipment; pet supplies; automobile tires; air conditioners; funeral coffins (hand to God on this one) and food, including meat. A whole lot of meat. Now if you are a person who only buys your beef, poultry and fish products at a capacious Costco, bless your heart and read no further. With absolutely no disrespect to this corporate goliath, we all have choices. Perhaps some of you from the Midwest or East Coast who have a bit of chronological seasoning — read old[er], may recall the days gone by when we shopped at the local butcher, baker and candlestick maker. Add to that the neighborhood florist or corner pizza joint. Oh, dare I forget to mention that Costco also serves up pizzas by the slice or an entire pie to eat in or take out? Back to what was the cornerstone for neighborhood enterprise, the local mom and pop store — whatever it was they sold. Sadly these once mighty businesses have all but faded away to make room for retailing and culinary monsters such as Costco, Walmart, Sam’s Club, Target, et al. They certainly serve a purpose. Convenience for starters. Everything goes into one basket, save perhaps the air conditioning unit or a custom coffin. Ask yourself, do you really feel special spending all your hard-earned cash — or plastic at such impersonal emporiums? Do you even care about service and two-way customer-employee camaraderie? If not, stop reading now. Back to the meat of this story — pun intended. When was the last time you actually saw or even frequented a local neighborhood butcher shop? Good luck. There may be less than a half-dozen of these dinosaurs in the Valley of the Convenience. It so happens that we have one firmly ensconced just a tad north of the Camelback Corridor. In fact, its been around perhaps long before many of you readers were born; 1962 to be precise. Over the decades, Hobe Meats had changed hands a few times and at some point about six years ago, it took a dive of sorts and became unattractive to erstwhile customers for any number of reasons. About five years ago, Bret Pont bought the place, spent the necessary blood, sweat and tears — not to mention money by renovating the shop’s interior as well as stocking cases with exceptional product while also hiring skilled and experienced people to properly service his customers. As they say, eureka! Hobe Meats has been a success ever since, though it still remains a sleeper to folks who don’t even know of its existence. Asked why frequent his place instead of the ubiquitous grocery store for meat, etc., Pont responded, “It’s really quite simple. We offer attention to detail and quality customer service plus our product speaks for itself.” He recognizes that so many people are weaned to the one-stop stores but when they discover Hobe Meats, many alter their ways. “Everyday people come in and say, ‘Oh my gosh, where have you been?” “I say to them facetiously, “We’ve been here since 1962, where have you been?” What sets Hobe Meats apart is the selection offered. As for meat, prime rules supreme. “We carry more prime beef selections than anybody else in the state,” said Pont. That includes all the major cuts, from tenderloin, rib eye, New York and more. Besides beef, offerings are many, from pork chops, poultry, veal, lamb and seafood. He even does a prime grade farm raised turkey during certain times of the year. Pont dispels the myth that price points are always higher at a specialty store such as his. “It really depends upon what you’re buying. Believe it or not, we are the least expensive prime beef distributor in the state.” Hobe Meats also stocks some rather unusual selections of wild game for the adventurous, including buffalo, kangaroo, wild boar, quail and alligator. Lastly and this is nothing to bark about, he sells several thousand pounds of raw diet dog food each and every week. Lest you understand this mixture of ground beef and chicken with bone meal is meant for Roscoe, not Roger or Rhonda, if you get the drift. Hobe Meats is located at 6044 N. 16th Street, 602.604.2333. Hours are 9am – 6pm Monday thru Saturday with a Saturday barbecue from 11-4 with some great eats for only $5. For more information, www.hobemeats.com Our waterless 24kt gold roses last a lifetime! Special Mother’s Day offer of $65 (reg. $85) MOMS EVERYWHERE FROM: Camelback Corridor Magazine SUBJECT: Sunday, May 12, 2013 Have a wonderful, peaceful and joyous Mother’s Day. You deserve it! While Arizona continues to give birth to scores of eateries every year, it is common knowledge that success rates are spotty. An old wives tale oft times is cited that 90% of restaurants fail in their first year. May industry leaders have debunked that theory for a more realistic 60% failure rate. Still, for those of you dreaming of opening your own palate palace, that figure is food for thought. The Camelback Corridor and its close environs boast one of the most popular concentrations of restaurants in the state, representing a striking culinary paradox— diversity and redundancy. Corridor culinary choices cover much of the globe: Italian, Greek, French, Irish, Japanese, Chinese, Cuban, Cajun, Jewish, Thai, Indian, South American, Mexican, Spanish. Oh, American, too. There aren’t too many food group categories that escape representation by well over 100 corridor eateries. As has been published the past two-dozen years during this spring season, we are pleased to present this year’s annual Culinary on the Corridor edition in our brand new face-lifted identity, Camelback Corridor Magazine. Throughout the next several pages, CCM presents an abundance of all-things culinary, from articles, vignettes and business briefs about our local restaurant scene, its players and participants as well as guest editorial columns that will enlighten, inform, educate and even entertain. And of course, two significant charts are spotlighted, including an alphabetical listing of most all corridor-area restaurants and the (regrettably) ever-growing Triumphs & Tragedies — naming area eateries that have come AND gone over the past two decades — a truly attention-grabbing read. Whether your culinary tastes range from a quick and cheap burger and fries to an elegant five-course repast and everything in between, every day and night the Corridor culinary curtain unveils a bountiful treasure of delights. Good reading and Buon Apetito! — Bruce G. Levitta TO: D ining out is to a certain extent, theatre. It is a performance of sorts. The physical action of consuming food is but only one of several acts to enjoy as the culinary curtain rises. Ambiance, staff and patron camaraderie plus culinary presentations are other integral parts of the “performance.” Customarily, the curtain rises when a patron enters an eating establishment. It is here that Act I unfolds, by way of the all-important patron greeting. Oft times the show “sinks” before it truly begins, such as when a host/hostess with an attitude more deserving of a prison guard sours the beginning act. Her/his brief stage presence consists of darting off with menus in hand, leaving you — the guest, 30 steps behind. By the time you reach the table, menus are dropped and host/hostess is gone. Act II might commence with a server who operates by rote at best — robotic might be more descriptive. One could only hope they have spunk, but not too much of it. This is not to say the above is the norm; most dining establishments on the corridor and throughout the land strive to make customer service shine. If you can’t find the “culinary performance” of your liking, simply move on to the next venue. And to be sure, nowhere in the Valley of the Culinary Excess, will one find a plethora of choices than right here on our Camelback Corridor’s oft-quipped, Restaurant Row. Here are a few basic statistics to ponder. According to the National Restaurant Association, in 2011, there were roughly 8,885 Arizona restaurant locations. Projected sales for 2013 are pegged at a staggering $10.5 billion. In our state, restaurants will account for 262,200 jobs in Year 2013, nearly 10% of the state’s total employment. By Year 2023, restaurants are projected to employ 303,800 people — 15.9% job growth or 41,600 jobs over Year 2013. Finally, every dollar spent in Arizona’s restaurants generates ad additional $.90 in sales for the state’s economy. Camelback Corridor Magazine 15 Photo courtesy of Herzog Images here is it written that owning and operating a highly successful restaurant organization has to be mostly all work and little play? There certainly is a time for fun and a time for serious — and then there’s that serious fun aspect. Make no mistake about it, Mark S. Russell, the founder of Oregano’s Pizza Bistro is all business when it comes to the day-to-day operation of his domain, but the flip side is his reverent and playful personality. Just that he eschews the title Chief Executive Officer for the more whimsical Founder and Cheese Executive Officer speaks volumes. As they say, all work and no play makes Jack (or Mark) a dull boy. One significant aspect that sets Oregano’s apart from the pack is its approach to product branding and marketing. With no disrespect to sight-challenged people, one would have to be blind not to notice many of Oregano’s billboards or even the tee shirts adorned by its staff to understand there’s something…in the air. These irreverent, cheeky, even saucy sayings do get noticed — even to the point of stirring up a bit of controversy. They are a collaboration between Russell and his go-to Branding/Marketing genius, Gary Tarr of Free Range Productions. Take for example, “Legalize Marinara”, “Don’t Pass This Joint” or “Tip-Toe Through My Two Lips.” Let your mind wander with these gems. “Pizza, Not Politics,” “Oh Beautiful, For Spacious Pies,” “Pitchers Need Catchers,” “Olive You, Will You Marinara Me?” and perfect for Spring training, “We Are Athletic Supporters.” Certainly these clearly are all out of the mainstream marketing box. And then there was “Nice Haboobs,” supporting cancer awareness. That got people talking. Camelback Corridor Magazine recently sat down with Mark Russell and Gary Tarr to learn a bit more about their rather unique approach to making Oregano’s Pizza Bistro what it is since its original launch in 1993. Oregano’s advertising and branding is nothing short of out-of-the-box. Explain your reasoning for this type of approach. TARR – Our approach has always been to have fun and focus upon our personality. What a brand means is to have an identity for your business. When you show an ad that may have a photo of food, a coupon, etc. that’s not a personality or a connection to someone’s emotions. Rather it is a connection to their wallet. We want to give our guests something to think about, ponder and even remember. It may not make sense at times but it certainly is something that engages them in a way that is unique. RUSSELL – This was our mindset from the beginning. For someone to walk into Oregano’s and have fun – fun looking at our atmosphere, ambience and have fun with our food and our staff. We carry that philosophy with everything we do. How and why did Oregano’s Pizza Bistro initially come about? RUSSELL – It was a dedication to my parents who passed a few years apart to cancer. Everything in the restaurant, from its eclectic ambience to recipe basics and our approach to guest relations is something both my parents wholeheartedly believed in. They were not a couple of means, but when they went out to eat, my parents always chose those places where they were treated nicely, enjoyed a great atmosphere and a good value for their money to feed their family of seven. When they passed, I had been working for America West Airlines. I needed to do something to memorialize my parents. Part of my family had restaurant experience and my dad always wanted to open up a restaurant of his own. My father was a fun guy. Part of all our branding is in a sense, a tribute to him — and my entire family. The two of you are more than a team – close friends and collaborators to a degree with great synergy. How did you first hook up and who has the final say in all your branding and marketing that eventually reaches the public? TARR – Mark always does, short and sweet. My job is to throw everything against the wall — like pasta, and see what sticks. Mark’s job is to rein me in if I go too far. RUSSELL – Gary and I started out almost 20 years ago. I initially met him on the patio at the original Oregano’s in Old Town, Scottsdale. A friendship was developed and we actually became roommates for a time. Eventually he began to handle Oregano’s marketing for me through his own company. As for decisions, he’ll throw out 25 different ideas on something and I’ll do the same. It’ll eventually come down to one idea. Sometimes we battle but at the end of the day, it is my decision to make. 16 Camelback Corridor Magazine Mark S. Russell TARR – I hope you might put this into your piece, but a milestone soon will be reached. On November 18, it will be 20 years since Oregano’s was launched. There aren’t that many operations lasting this long in the restaurant industry. Trust is something that is earned, not awarded. In the cutthroat culinary industry, comment on your interpretation of trust between the two of you. RUSSELL – Where do I begin? Yes, you are correct. Trust is most definitely earned. The most important thing to the Oregano’s brand is believing what it is. Bruce, I’ve had so many different forms of management come into this company and say they believe in it — but they don’t. Obviously they’re no longer here. Gary actually believes in the company’s entire philosophy. It took nearly a year to complete interviews with our new President, Frank Sbordone, in order for me to make absolutely sure he is a ‘true’ believer of the business. While on this subject, I wish to make it clear that rumors about my selling or becoming a public company are false. We are a privately held Arizona-based company run by me — its founder, along with a dedicated corporate staff. These continuing and untrue snippets circulating about my role [with Oregano’s] are both annoying and sad. Dining out is much more than the act of feeding one’s belly; rather it is theatre to a degree. As the director, how do you motivate your actors — as in staff, to exude professionalism while also having fun entertaining your guests when the curtain rises each day? Gary Tarr RUSSELL – That is our biggest part of the job and if you ask me, the hardest. It is something we work on day in and day out. We give our staff latitude to explore themselves but as a good director, there are times when they must be reined in. Our skilled floor management accomplishes that. All the men and women sitting in this so-called corporate office of ours, everyone, believes everything revolves around the guest. We instill that philosophy to all the working men and women at our restaurants in any number of ways including weekly meetings, monthly leadership meetings, etc. We want everyone at Oregano’s to have fun but understand the importance of what it is we do and why. And once again, it all revolves around my parents. How are you able to reach the masses with your particular style of branding and advertising? TARR – There is a lot of electronic media today and it can be very confusing as the technology evolves. Companies always claim they can do this, do that. ‘Just give us a deal to present to the public.’ Everyone seems to want that ‘deal,’ i.e. 20 percent off this, coupon for that. We just don’t do it. In 19 years, there has never been a discount, deal, coupon, promo or happy hour… nothing. We are an everyday value-priced restaurant that resonates with our guests. Why pay $12 when we can offer it for $9 without playing the coupon or discount game. That is not us. Never was. Never will be. To your initial question, our mix of advertising is mainly print and outdoor media. Our billboard and print ads are meant to catch people as they’re driving, reading the paper or a magazine. We’re an old-fashioned place, and those mediums serve us well. Here along the Corridor and its environs, are we oversaturated with too many restaurants? RUSSELL – I am proud for those people who involve themselves in restaurant entrepreneurialism. I am a big cheerleader when any new eatery opens and get saddened when one closes. I know what it takes to put yourself on the line. That said, to enter this sometimes brutal business, you have to be on your game and know exactly what you are doing. An example, when we opened our first restaurant in downtown Scottsdale and a major chain came in two years later, people came running to me saying, “Oh my goodness, what are you going to do?” My mentality was — and always is, ‘Take care of the guest or someone else will.” Camelback Corridor Magazine 17 SPECIAL CONTRIBUTION SPECIAL CONTRIBUTION Are You Really Going To Eat That? Cuisine Conundrum By Barbara Lambesis Pick uP a bag of the good stuff! available at any harkins theatres 18 Camelback Corridor Magazine I Now Open. By Michael Boloker A am neither a fussy, finicky eater, nor a fashionable, food fanatic who flits from one trendy restaurant to another in search of the latest foodie fare. I like to eat things I know are safe for human consumption and have been devoured and savored by ordinary people for centuries - simple foods, like items from the four food groups. That’s not to say if I was stranded on an exotic, remote island somewhere, I wouldn’t eat insects, rodents and reptiles in order to survive. You bet your Cuisinart processor I’d eat them, along with plant roots and turtle eggs, too. But, I’m not stranded on a remote island in the survival mode, so when it comes to eating in or eating out, I want to eat familiar foods I can recognize by name, if not necessarily by sight and taste. There are plenty of standard fruits, vegetables, grains, dairy products, meats and seafood on the planet that can be combined in wonderful ways to produce delicious meals. I’m all for adding spices and herbs, sauces and gravies, toppings and fillings to ordinary foods, thus producing wonderful flavors and satisfying dining. I cook with gusto, and I relish a tasty meal prepared by a competent chef. Count me out, however, when it comes to exotic fare. Now, I’m not making fun of foodies, but eating some newly discovered sea creature floating around in a sauce comprised mainly of squid ink just doesn’t sound appetizing to me. It seems too many celebrity and wannabe celebrity chefs try to create attention by incorporating ever more exotic ingredients in their trendy, ultra expensive dishes; hoping, I suppose, to ratchet up the eating experience to the next level – whatever that means. I’m not really sure gourmet food fanciers actually like all that odd stuff they eat. Some, I suspect, are just seeking approval and status by being seen at the newest hot spot eating the latest edible concoction and being gossiped about as a true food connoisseur. If the free-range, roasted gecko topped with fresh, locally gathered poached quail eggs is actually disappointing, one can always cleanse the palate with a generous swallow or two of expensive red wine and keep oohing and aahing about the amazing flavor, so as not to appear out of sync with all the elite taste buds in the room. Luckily most exotic dishes come in itsy-bitsy portions. When it comes to food, let me always be thankful for the farmers, ranchers and fishermen who bring quality, recognizable foodstuffs bountifully to the marketplace and eventually to the table day after day. I’ll be happy if you give me familiar fare in satisfying portions, serve up common foods with a little imagination and lots of flavor, and eliminate my hunger with dishes that won’t turn my stomach thinking about where the ingredients came from. I’m lucky to live near the Camelback Corridor with its vast array of restaurants. Most cater to normal people looking for normal food, regardless of the price range. Most menus have a large selection of dishes I’m willing to eat, and beverages I’m willing to drink. So, there are plenty of great places to choose from when I go out to eat along East Camelback Road. When it comes to exotic cuisine, thank goodness the vast majority of local restaurateurs know most diners are just like me, they are not all that adventurous. s a kid growing up in Brooklyn, N.Y. my idea of an Arizona meal was a plate of beans and a tin of coffee served by Gabby Hayes from a chuck wagon as Roy Rogers sang to the coyotes in a western movie. I moved to the Valley 20 years ago and learned, much to my pleasure, that restaurants here offer much more, most of it tasty and unique. Of course there are the four-star restaurants, many of them connected to luxurious resorts. Food courts in the malls offer the usual fast food fare. The chain restaurants are more ubiquitous than banks. Many, but not all are, I reluctantly admit, useful with their “plastic” processed offerings. AZ 88 was a local restaurant I frequented and the sandwiches, burgers, salads and drinks were good and reasonably priced. How lovely to sit in its esoteric interior or out on the patio bordering the Civic Center. This wasn’t New York and I loved being in the Valley of the Sun during winter. I grew to like the local fun places. Frank and Lupe’s in Old Town Scottsdale was my first venture into Mexican cuisine and it’s still a staple. Breakfast at the Original David’s is a throwback to the ‘50’s. I enjoyed the first Pita Jungle down in Tempe despite the fact I was older than most clients by 20 years and was one of the few diners without a tattoo or earring. I ate in the Blue Burrito Grille on Camelback and had coffee at Hava Java on 32nd Street. Delux, in the same complex, had delicious burgers and sweet potato fries. Le Grande Orange served a variety of gourmet specialties. If I wanted a taste of old Phoenix grandeur, T. Cooks at the Royal Palms had ambiance. Horn and Hardart’s Automat used to have a slogan: “You can’t eat atmosphere.” But in these places, you could! Razz’s was special and the owner was an ardent New York Yankee fan, appealing to my roots. I liked Houston’s and the Roaring Fork. How western a name! I miss New York pizza but the Cove Trattoria offers excellent pies. Downtown there are the Old Tortilla Factory, Arcadia Farms and Don and Charlie’s. The list of good, fun places kept me going for years. Now I am back in New York, a foodies’ paradise. We’ve got tons of Five-Star restaurants, but again I prefer the local ethnic eateries. In my neighborhood alone we have French, Italian, Indian,Tex-Mex, kosher, Spanish, Ethiopian, Irish, Indonesian, Thai, Chinese, Russian, Brazilian, Argentinian, vegetarian, halal, junk, healthy and otherwise. New York is, after all, an international city. To keep my Scottsdale connections, Bar 89 on Mercer Street is owned by AZ88 and Hillstone (Houston’s) is in the CitiCorp Building. It’s a taste of Phoenix in the Big Apple. I loved eating in these places along the Camelback Corridor. Of course, curmudgeon that I am, I am annoyed by servers who give you their names, bios and ask you, “How is everything “ between every mouthful. I don’t enjoy the propensity of Valley restaurants to have televisions on every wall and music blasting so loud that you can’t conduct a conversation at your table. In local New York restaurants, the waiters know who you are and serve quietly and efficiently for the most part. They let me eat and leave me alone. Maybe it’s part of the Phoenix culture to be too friendly. Hell, I am a New Yorker. I don’t need, “Come back and see us.” Barbara Lambesis is a retired business owner. She is the author of the humorous, satirical novel Brothers of a Band. All revenue from books sales is donated to wounded warrior programs and music education for Arizona kids. She can be reached at [email protected]. Michael Boloker is an accomplished author with several books published under his belt. He also has been a regular contributor to these pages. A former part-time Scottsdale resident for many years, his allegiance of choice now is in the heart of the Big Apple. Arizona-focused. Seasonally inspired Italian cooking. At the Esplanade 2501 E. Camelback Rd. • 602.368.3680 SoloAZ.com C A S U A L , M O D E R AT E LY P R I C E D > F U L L B A R , PAT I O & S U S H I B A R come in get hooked Featuring classic and contemporary seafood specials! Plus retail seafood market and sushi bar! 1720 EAST CAMELBACK ROAD, PHOENIX ( 6 0 2 ) 2 7 7 - F I S H ( 3 4 7 4 ) · B LU E WAT E R G R I L L . C O M Camelback Corridor Magazine 19 CHOICES. choices. choices. Camelback Corridor Eateries ~ Circa 2013 This 2013 Camelback Corridor Dining Guide lists the majority of restaurants from Central Avenue to approximately 44th Street and Missouri to Highland Avenues. The general price guide (for dinner) is as follows: $ = up to $10; $$ = $8-$15; $$$ = $15-$25 and $$$= $25 and up. Note that several fast food operations, coffeehouses, ice cream parlors, juice bars and markets do not appear. All phone numbers are a 602 area code unless otherwise noted. Those restaurants outlined in RED are new to the area from May, 2012 to April, 2013. 20 RESTAURANT ADDRESS PHONE TYPE COST KYOTO BOWL 1949 E.Camelback (Camelback Colonnade) 277-9888 Japanese $ LING AND LOUIES 2502 E. Camelback (Biltmore Fashion Park) 955-5593 Asian-American LONE STAR STEAKHOUSE 1745 E.Camelback (Camelback Colonnade) 265-STAR Steakhouse LON’S AT THE HERMOSA 5332 N. Palo Cristi Road (Paradise Valley) 955-7878 American/Southwestern New Mexican $$ $$-$$$ $$-$$$ $$-$$$$ LOS DOS MOLINOS 1044 E. Camelback 258-3535 RESTAURANT ADDRESS PHONE TYPE COST L’AMORE RISTORANTE 3159 East Lincoln Drive 381-3159 Italian $-$$$ 5 & DINER 5220 N. 16th St. 264-5220 1950’s American Diner $-$$ MAIZIE’S CAFÉ 4750 N. Central Ave. 274-2828 Neighborhood American Café AJO AL’S MEXICAN CAFE 5101 N.16th St. 222-9902 Mexican $-$$ MIRACLE MILE DELI 18th St. & Camelback (Camelback Colonnade) 776-0992 Deli $ APPLEBEE’ BAR & GRILL Central & Camelback 266-3330 American $-$$ N.Y.P.D. PIZZA 1949 E. Camelback (Camelback Colonnade) 294-6969 Pizza $-$$ ARMADILLO GRILL 1904 E. Camelback 287-0700 American $-$$ NOCA 3118 E. Camelback 955-6622 Trendy American ARRIBA’S MEXICAN GRILL 1812 E. Camelback 265-9112 Mexican $-$$ NORTH FATTORIA ITALIANA 4925 N. 40th St. 324-5600 American-Italian $$ BABY KAY’S CAJUN KITCHEN 20th Street & Camelback Rd. (Town & Country Shopping Center) 955-0011 Cajun $-$$ OMAHA STEAKHOUSE 2630 E. Camelback (inside Embassy Suites Hotel) 553-8970 Steakhouse BAJA FRESH MEXICAN GRILL 1615 E. Camelback 263-0110 Mexican $ OREGANO’S PIZZA BISTRO 1008 E.Camelback 241-0707 Pizza $-$$ BISTRO 24 2401 E. Camelback (Inside The Ritz-Carlton Hotel) 468-0700 American Eclectic PARADISE BAKERY 2502 E. Camelback (Biltmore Fashion Park) 889-3587 Bakery/Café$ BLIMPIE 20th Street & Camelback 955-1998 Sandwich Shop$ PIZZA HEAVEN 5150 N. 7th St. 277-8800 Pizza/Italian $-$$ BLUEWATER GRILL 1720 E. Camelback 277-3474 Seafood $-$$$ POSTINO CENTRAL 5144 N. Central Ave. 274-5144 Neighborhood Bistro $$ BOSTON MARKET Central & Camelback (Uptown Plaza) 266-0202 American POSTINO WINE CAFÉ 3939 E. Campbell Ave. 852-3939 Neighborhood Bistro $$ BRUGGER’S BAGELS 2375 E.Camelback 955-4955 Bagels & More $ POTBELLY SANDWICH SHOP 2131 E. Cameback (Town & Country Center) 283-3258 Sandwiches$ CAFFE DANIEL Lincoln & 32nd Street (Loehman’s Plaza) 957-2224 Upscale Italian ROSIE McCAFFREY’S IRISH PUB 906 E. Camelback 241-1916 Irish $-$$ CAFÉ RIO MEXICAN GRILL 2131 E. Camelback (Town & Country) 425-5380 Mexican$ SCOTT’S GENERATIONS DELI 5539 North 7th St. 277-5662 Deli$ CAFÉ ZUPAS 1635 E. Camelback (Camelback Colonnade) 889-7886 Soups/Salads/Sandwiches$ SEASON’S 52 Biltmore Fashion Park 840-5252 Grill & Wine Bar CALIFORNIA PIZZA KITCHEN 24th & Camelback (Biltmore Fashion Park) 468-9091 American$ SEGAL’S OASIS GRILL 4818 N. 7th St. 263-9377 Jewish $-$$ CENTRAL BISTRO 3160 E. Camelback (Safeway Center) 480-646-8560 Italian-French SMASHBURGER 1949 E. Camelback (Camelback Colonnade) 279-0757 Quick Service Hamburgers$ CHEESE & STUFF 5042 N. Central Ave. 266-3636 Sandwich Shop$ SOLO TRATTORIA 2501 E. Camelback (Camelback Esplanade) 368-3680 Italian CHEESECAKE FACTORY 24th Street & Camelback (Biltmore Fashion Park) 778-6501 American ST. FRANCIS 111 Camelback 200-8111 French/Mediterranean Inspired CHELSA’S KITCHEN 5040 N. 40th St. 957-2555 American $$ STINGRAY SUSHI 2502 E. Camelback (Biltmore Fashion Park) 955-2008 Japanese CHERRY BLOSSOM NOODLE CAFÉ 914 E. Camelback 248-9090 Asian Noodles$ STREETS OF NEW YORK 214 E. Camelback 230-7770 Pizza$ CHILI’S GRILL & BAR 2057 E. Camelback (Town & Country) 955-1195 American $-$$ STREETS OF NEW YORK 5131 N. 44th St. 952-0124 Pizza$ CHIPOTLE 1660 E. Camelback 274-4455 Mexican Fast Food$ SUB FACTORY 1747 E. Camelback (Camelback Colonnade) 234-2165 Subs$ CHRISTOPHER’S/CRUSH 2502 E. Camelback (Biltmore Fashion Park) 522-2344 Upscale Eclectic SUBWAY 914 E. Camelback & 16th St. & Camelback. N/A Sandwiches$ CORLEONE CHEESESTEAKS 1660 E. Camelback 351-8558 Sandwiches$ SUNUP BREWING CO. 322 E. Camelback 279-8909 Brewpub COUP des TARTES 4626 N. 16th St. 212-1082 French Bistro. $$-$$$$ SWEET TOMATOES 52 E. Camelback (Uptown Plaza) 274-5414 Buffet$ $$-$$$ Eclectic European Inspired Cuisine $$-$$$$ $$-$$$$ $-$ $$-$$$ $$$ $$-$$$ $$-$$$$ $-$$ $$-$$$$ $$-$$$ $$-$$$ $$-$$$ $$$ $-$$$ $-$$ CULINARY DROPOUT AT THE YARD 5632 N. 7th St. 680-4040 Gastropub T. COOK’S AT ROYAL PALMS RESORT 5200 E. Camelback (Inside Royal Palms Resort & Spa) 840-3610 CULVER’S BUTTERGURGERS 825 E.Camelback 595-7876 American/Burgers & More$ TACO DEL MAR 3945 E. Camelback 840-3210 Mexican$ CYPRUS GRILL 20th Street & Camelback 954-2394 Greek/Mediterranean $-$$ TARBELL’S 3213 E.Camelback 955-8100 American Eclectic $$-$$$ DAILY BISTRO 5033 N. 44th St. (A.J’s Center) 957-2310 American Cuisine $-$$ THAT’S A WRAP 800 E. Camelback 252-5051 American DAILY DOSE 18th St. & Camelback (Camelback Colonnade) 274-0334 Bar & Grill $-$$ THE CAPITAL GRILLE 24th St. & Camelback (Biltmore Fashion Park) 952-8900 Steakhouse DEL FRISCO’S GRILLE 2425 E. Camelback (Camelback Esplanade) 466-2890 Upscale American THE GLADLY Anchor Centre Coming Soon DELUX 3146 E. Camelback 522-2288 Boutique Burgers & More $$ THE GOOD EGG 50 E. Camelback (Uptown Plaza) 263-8554 American DENNY’S 601 E. Camelback Burgers & Bistro $$ $$-$$$ $-$$ $$$-$$$$ $-$$ 266-9868 American$ THE GRIND 3961 E. Camelback 954-7463 DONOVAN’S STEAK & CHOP HOUSE 3101 E. Camelback 955-3666 Steakhouse THE PARLOR 1916 E. Camelback 248-2480 Upscale Pizzeria DUCK & DECANTER 651 E.Camelback. 274-5429 Sandwich Shop$ TICOZ RESTO-BAR 5114 North 7th St. 200-0160 Eclectic & Latin EINSTEIN BROS. BAGELS 16th Street & Camelback (Albertson’s Center) 265-7291 Bagels & More$ TOKYO EXPRESS 914 E. Camelback 277-4666 Japanese$ FEDERAL PIZZA 5210 N. Central 795-2520 Upscale Pizzeria $$ TOMASO’S 3225 E. Camelback 956-0836 Italian FIVE GUYS HAMBURGERS 2131 E. Camelback (Town & Country Center) 956-0574 Hamburgers$ TOMMY V’S OSTERIA/PIZZERIA 3219 E. Camelback 955-8900 Italian $$ $$$-$$$$ $$-$$$ $-$$ $$-$$$ FLAVORS OF INDIA 4515 North 16th St. 277-5546 Indian $-$$ TRATTORIA DEL PIERO The Union in Biltmore Fashion Park 957-5354 Italian Bistro$ FRANK & ALBERT’S 2400 E. Missouri (Arizona Biltmore Resort) 381-3672 Contemporary American TRUE FOOD KITCHEN 2502 E. Camelback (Biltmore Fashion Park) 774-3488 Nutritionally Savvy $$ FUEGO TACOS 2501 E. Camelback (Camelback Esplanade) 441-5728 Taco House $-$$ TWO HIPPIES BEACH HOUSE 501 E. Camelback 277-0399 Greasy Spoon$ GREEKFEST 1940 E. Camelback 265-2990 Greek $-$$$ VINCENT’S ON CAMELBACK 3930 E. Camelback 224-0225 French $$$$ HALF MOON GRILL 2121 E. Highland Ave. 977-2700 Sports Grill $-$$ WALLY’S AMERICAN PUB ‘N GRILLE 5029 N. 44th St. 954-2040 American HAVANA CAFE 4225 E. Camelback 952-1991 Cuban $$-$$$ WINDSOR 5223 N. Central 279-1111 American $$ HILLSTONE 2650 E. Camelback 957-9700 Upscale American $$-$$$ YOGI’S GRILL 1645 E. Camelback 264-3229 Japanese Teriyaki$ ITALIAN RESTAURANT 20th St. & Camelback (Town & Country Center) 368-3273 Italian from Chris Bianco $$ ZINBURGER 2502 E. Camelback (Biltmore Fashion Park) 424-9500 Burger Bistro $$ JERSEY MIKE’S SUBS 18 E. Camelback (Uptown Plaza 265-1135 Subs & Sandwiches$ ZK GRILL 4811 N. 16th St. 263-3663 Mediterranean$ JIMMY JOHN’S 1650 E. Camelback 264-1745 Sandwiches$ ZOE’S KITCHEN 1641 E. Camelback 263-9637 American/Greek$ JOE’S DINER 4433 N. 16th St. 535-4941 Authentic Diner$ ZOOKZ 4750 N. Central 279-0906 Unique Sandwiches$ KEEGAN’S 3114 E. Camelback 955-6616 American $$ Z’TEJAS Bethany Home/16th Street Coming Soon Camelback Corridor Magazine $$-$$$ $$-$$$ Camelback Corridor Magazine 21 Triumphs and Tragedies M any people have dubbed a stretch of pristine property affectionately known as East Camelback Road — from Central Avenue to 56th Street, as our own Restaurant Row. This four-plus linear mile stretch is replete with scores of culinary establishments of nearly every imaginable cuisine and service level. Obviously, the Camelback Corridor’s culinary playing field is — in a word, crowded. That hasn’t prevented high-profile chains and budding entrepreneurial restaurateurs from entering the fiercely competitive fray, no matter the nature of our economy’s roller coaster status. From late 1990, when On the Camelback Corridor News first debuted, through May, 2013 — with the debut of Camelback Corridor Magazine, well over 250 restaurants launched along the Corridor. Regrettably (or not so), an alarming number of them went “belly up” for any number of reasons during the same time period. From May 2012 to May 2013, at least 19 new eateries made its curtain call in our neck of the woods while 10 said aloha — as in so long. “Who’s in and who’s out?” All you need do is glance below. To assist you further, the following legends apply: BLUE = New restaurants that have opened from May, 2012 to April, 2013; GREEN = signifies current operational eateries in business after 1990: BLACK = Those unfortunates who are dead and gone. (Corridor culinary establishments in operation prior to 1990 to not appear on this list) NEW RESTAURANTS OPENED MAY (2012-CURRENT) Caffe Daniel Café Rio Mexican Grille Central Bistro Culinary Dropout at the Yard Daily Bistro Daily Dose Del Frisco’s Grille Del Piero at the Biltmore Federal Pizza Five Guys Hamburgers Ling & Louie’s Los Dos Molinos Milagro Grill (Indian School Rd.) Pearl Live! Potbelly Sandwich Shop Solo Trattoria Sushi @ Delux The Gladly (Coming Soon) Ticoz-Resto Bar Zookz Z’Tejas (Late April) RESTAURANTS IN OPERATION (From 1990-Current) 22 Camelback Corridor Magazine Half Moon Grill Hula Modern Tiki Italian Restaurant Jersey Mike’s Subs Jimmy John’s Joe’s Diner Kyoto Bowl Lone Star Café Lon’s at the Hermosa L’Amore Italian Mazie’s Café Miracle Mile Deli N.Y.P.D. Pizza NOCA North Omaha Steakhouse Oregano’s Pizza Bistro Paradise Bakery Pizza Heaven Postino Postino/Central Revo Burrito Rosie’s Pub Season’s 52 SmashBurger St. Francis Stingray Sushi Streets of New York Sub Factory Subway SunUp Brewing Co. Sweet Tomatoes T. Cook’s at Royal Palms Taco del Mar Tarbell’s The Capital Grille The Grind The Parlor The Windsor Ticoz Resto-Bar Tokyo Express Tommy V’s True Food Kitchen Two Hippies Beach House Wally’s Amercian Pub ‘n Grille Wright’s at Arizona Biltmore Yogi’s Grill Zinburger Zoe’s Kitchen Zupa’s Café 7th Heaven Eatery 40th Street Grill A League of Our Own A Taste Of Philadelphia Aiello’s Fine Italian Angelo & Maxie’s Arnie’s Deli Bagel Nosh Bagels de Lox Bahama Breeze Bamboo Club Barley’s Brew Pub Barmouche Bistro America Blac A Zoli Grill Black Chile Grill Blue Burrito Grille Cafe Sonora Café Express Carrow’s Champps Che Bella Chesapeake Bagel Bakery Chestnut Lane Café Chevy’s Mexican Restaurant Confetti Cork ‘n Cleaver Coyote Springs Brewery & Cafe Cucina! Cucina! Italian Café Cucina Raghetti Daniel’s Italian Cusine Deemo’s American Grill Denali’s Manhattan Dinner Club Denny’s (7th Street) Dick’s Deli Don Pablo’s Mexican Grill Fat Slim’s Barbecue Felsen Haus Fenix Eatery Franco’s Italian Caffe Fuddrucker’s Garcia’s del Centro Georgio’s Ristorante Italiano at l Ajo Al’s Applebee’s Neighborhood Grill Armadillo Grill Arriba Baby Kay’s Cajun Kitchen Baja Fresh Mexican Grill Bistro 24 in the Ritz-Carlton Blimpie Bluewater Grill Bruegger’s Bagels California Pizza Kitchen Cheesecake Factory Chelsa’s Kitchen Cherry Blossom Noodle Café Chipotle Christopher’s Crush Corleone Cheesesteaks Culver’s Butterburgers Cyprus Grill of Phoenix Delux Donovan’s Steakhouse Einstein’s Bagels Flavors of India Fuego Tacos Greekfest RESTAURANTS GONE FROM THE SCENE (FROM 1990-2013) en h s u s ite Got the Munchies Gourmet of Russia Hamburger Mary’s Hard Rock Cafe Harris’ Restaurant Hollywood Deli Hops! Bistro & Brewery Houlihan’s Old Place Hungry Hunter Jalapeño Joe’s Japan Express Kenny Roger’s Roasters Kohnie’s Coffee Kokopeli Grille Kool Hop La Madeleine French Bakery & Cafe La Salsa Fresh Mexican Grill Laura’s Kitchen Lola’s Tapas Lucci’s Pasta & More L’il Tee Pee Salsa Bar Manual’s Mexican Restaurant Marco Polo Supper Club Maxie’s World Grill McCormick & Schmick’s Seafood Metropolitan Deli & Grill Milano’s Milton’s Missouri’s on Seventh Street Monaco Italian Restaurant Morton’s the Steakhouse My Big Fat Greek Restaurant Nacho Nana’s Mexican Cafe Nina L’ Italiana Ristorante Nixon’s Nola’s Mexican Cuisine Noodles Orbit Restaurant & Jazz Club Oscar Taylor’s Padre’s Modern Mexican Paniolo Pasta Paradise Pasta Segio Peppercorn Duck Picazzo’s Organic Italian Kitchen Pico Pica Taco Pizzeria Uno Planet Hollywood Pugzie’s Quizno’s Subs Red Brick Pizza Renaissance Café Ristrasapote Road to Amador Cafe Rosti Italilan Roy’s of Phoenix Sam’s Café Scholtzsky’s Deli Sesame Inn Shogun Express Soma Express Souper Salad Spaghetti Western Pizzeria Spasso Pizza & Mozzarella Bar Steamed Blues Steamer’s Seafood Sugar Bowl T-Bone on Central Tapas Papa Frita Taylor’s Restaurant The Downside Grill The Eggery The French Corner The Velvet Turtle Times Square Deli Todai Japanese Restaurant Togo’s Tony Roma’s A Place for Ribs Tour Les Jours Tucchetti Tuscany Zen 32 Zona Rosa Zorba’s Greek & Italian Restaurant i Camelback Corridor Magazine 23 SPOTLIGHT KULINARY KLIPS Seafood Sensi xecutive Chefs emerge in many guises, humble and quiet or quite the opposite – gregarious, loud and with egos the size of a skyscraper. This issue we take a look at a young, handsome, unassuming yet knowledgable kitchen master at a popular Valley seafood house, Bluewater Grill, 1720 East Camelback Road. The Valley location has been present for nearly five years. The company also has restaurants in Orange County – Newport Beach, Redondo Beach and Tustin, CA, and an exciting new location soon to open on Catalina Island. Andrew Capek, 32, came aboard as the Phoenix Bluewater Grill’s Executive Chef roughly 10 months after its initial opening. Capek has a degree from Scotts- When did you decide you wanted to be a chef? I always enjoyed cooking and being in the kitchen with my mom when I was young. I floundered in school for a time and didn’t know what I wanted to do. My grades at U of A went into the proverbial toilet and my direction was nowhere. My father said to me, “Either go back to school to bring your grade levels up, join the military or since you enjoy cooking, explore culinary school. I did just that and fell in love with it. dale Culinary Institute. He did his externship at the Four Seasons in downtown Chicago, worked nearly six years at T. Cook’s in the Royal Palms Resort in Phoenix, and stints at Sapphire Laguna in Laguna Beach and as a sous chef at Neiman Marcus in Fashion Island, Newport Beach. Born and raised in the Valley, it is ironic that after spending much time in close proximity to the ocean in Southern California, he now plies his culinary trade at a seafood restaurant 400 miles from the Pacific. Camelback Corridor Magazine sat down and queried Capek on his career and love of food: I love cooking with fennel in all its various states. A fresh fennel salad or sauces prepared with fennel can’t be beat. I cook my lobster bisque with fennel. What is your favorite dish you like to prepare at the restaurant? The Miso-glazed salmon has been a favorite and around for some time. A new dish recently added is a special Barramundi (Australian seabass), with leeks and Romano risotto cake with olive oil poached tomatoes, sautéed spinach, roasted red beet vinaigrette and fennel salad. What is the biggest misconception about seafood here in the dessert? 24 Italian cuisine. I love making my own soups, sauces and pastas, especially fresh gnocchi. When you’re at home, do you enjoy cooking for family? I would say both. On my days off, I cook at home. After work, my wife probably has already eaten so I might make a quesadilla or even a frozen pizza. Nothing glamorous. What was a food or dish that surprised you upon tasting it for the first time? Ok, that certainly sounds like an overthe-top dish for a salt-of-the-earth fish restaurant. Freshness. People always ask, “just how fresh is the seafood?” It is just as fresh as product eaten on the coast. Our fish hasn’t been out of the water long when we receive it. We are quite adamant about the freshness and quality. If it doesn’t muster up to our standards, we don’t accept it. Period. Our patrons have a wide variety of choices. They can easily order the always-tasty grilled fish with two sides. Simple enough? What is your favorite ingredient to cook with? I am fairly even-keeled but it all depends. Having an open kitchen, I must be cautious about displaying Camelback Corridor Magazine emotions. I’d say 5 would describe me. That said, what ramps me up to a 9 or 10 is when someone keeps making the same mistakes over and over again; overcooking fish or misreading tickets. Insubordination also pushes my button. When I first worked at The Four Seasons, it seemed as though everything I did was wrong. Plates were thrown at me. Honest! It was a wake up call. A lot of cooks would have run away and say, “the heck with this.” I stayed the course and learned from my earlier ways. What is your favorite food away from the work kitchen? What challenges, if any, are there cooking for a seafood restaurant? The main challenge is to determine what guests like to eat, especially here in the desert. My role is to create dishes our patrons will enjoy without making them too extravagant. Our customers aren’t looking for over-the-top designer cuisine, rather straightforward, non-complex stimulating and obviously tasty dishes. This is all a collaborative effort between the owners, management and myself. I am humbly pleased to say that many dishes I have created grace the menus at other Bluewater Grill locations. Chef Andrew Capek Chef’s at times carry a reputation as being ruthless. On a scale of 1-10, what is your demeanor like in the kitchen? Foie Gras. It certainly wasn’t my father’s liver and onions he made back in the day. If you could cook dinner for two special people, who would they be and what would you prepare? Alton Brown, from the The Food Network. He has so much knowledge. And baseball Hall of Famer George Brett. He was my favorite ball player growing up. We’d hang out, grill in the backyard and have some beers. I This Beer’s For You t was a sultry evening nearly 13 years ago when a little known but very quaint restaurant/brewpub made its debut along the Corridor in an architecturally unique freestanding brick building at 322 East Camelback Road. It was Sonora Brewhouse, a quaint eatery that served traditional pub grub along with craft beers supplied by the separately owned Sonoran Brewing Company. By Year 2004, Sonoran sold its business, leaving Sonora Brewhouse without its specialty beers. Decisions needed to be made, including the possibility of revamping its format and jumping into the brewing fray themselves. It was a no-brainer for its founder-owner, Norman Horn. A long construction process commenced to install several floor-to-ceiling stainless steel brewing barrels in the newly constructed building adjacent to the main restaurant and bar. It was daunting but eventually the Brewer’s Den was completed with the tanks glassed off to the south where diners could partake in food and drink in this secondary dining room. Then they changed the name to SunUp Brewing Company. Heading the beer operation is long-time head brewmeister, Uwe Boer, who has been producing for several years, award-winning craft beers. Complementing the suds with the restaurant’s tasty food, SunUp Brewing Company is now the go-to place and a favorite spot for a diverse clientele. Their motto speaks volumes: “Great Beer. Great Food and Great Service.” Another expansion is currently underway. Opening this summer will be an annex of the existing brewery, situated in the small strip center just east of the Brewer’s Den. As Horn explained it, the annex will strictly be for beer production and distribution to many Valley retail/grocery outlets. Asked why now, Horn said, “There has been a demand for more distribution of our craft beers. Through our distributor, Crescent Crown, we are going to have a more significant presence in the Valley for those who have come to love our handcrafted beers.” Horn said that consumers would have the opportunity to visit the brewery and take advantage of mobile tasting tours. For more information, call 602.279.8909 or visit sunupbrewing.com. A True Taste Of Italy I t has been a while but the Camelback Esplanade’s culinary activity is beginning to teem again. Along with Fuego Tacos, Del Frisco’s Grille plus longtime watering hole tenant, MercBar, and Pearl Sushi to open at some point in the former home of Morton’s, their newest eatery that just debuted is Solo Trattoria, housed in the former home of Picazzo’s Pizza. Whereas Picazzo’s was hardly Italian in scope, Solo Trattoria is a casually upscale trattoria serving simple yet refined Italian fare in a warm and inviting environment. At the helm of the kitchen is Executive Chef Craig Degel, a long-time fixture in the Valley with credentials from NOCA and many years with Fox Restaurant Concepts. “Our cuisine is seasonal, simple yet refined,” said Chef Degal. “It may look simplistic visually but I guarantee you its preparation is complex.” He added, “We are committed to using the best and freshest products available and are building relationships with many farmers and producers in the area.” The trattoria is open for lunch from 11am-3pm Monday – Friday, Happy Hours from 3pm-6pm daily and dinner currently from 5pm to 9pm Monday through Saturday plus Late Night Happy Hours on Friday and Saturday from 9pm to midnight. The lunch menu is replete with wonderful antipasti selections, sandwiches, pizzas, pastas and desserts. Chef Degel said, “The star of the show is our pastas and pizzas.” The dinner menu is abundantly full of antipasti selections and salads, pastas, pizzas, additional entrees and of course, desserts, all of which are too numerous to mention. Chef Degel pointed out that besides the printed menu, there will be a Chalkboard Menu highlighting daily specials. “There are many great independents and chains in the area,” said Chef Degel. “If you’re looking for an honest meal at a good price point, prepared by people who live in Phoenix, this is where you want to be.” Solo Trattoria is located at East Camelack Road inside the Camelback Esplanade, telephone 602.368.3680 or visit SoloAz.com Camelback Corridor Magazine 25 SPOTLIGHT 13 NOT M Reasons To Open A Restaurant ost aspiring restaurateurs imagine creating an intimate gathering place at which to feed and entertain their neighbors, friends and family. Some are chefs lured by the joy of gourmet cooking. Others are simply seeking that pot of gold. But just because you have experience managing a restaurant or can whip up a divine cassoulet, that doesn’t guarantee you’ll be able to take the heat when the bartender is indisposed or the equipment breaks down. Statistics show that almost 80 percent* of all restaurants close within their first year of operation. Yet despite this grim reality, there appears to be no deterring the stalwart restaurateur. So, if you feel up to the challenge or think Murphy had it all wrong, here are 13 reasons that might make you want to reconsider. 1. Forget about “quality time” with loved ones - Do you like weekends, holidays and attending your kids’ birthday parties? Do you eagerly anticipate family vacations and annual New Year’s Eve celebrations? Too bad, because chances are you will be working in the restaurant during those times. Owning a restaurant means you will be at work while your customers have all the fun. 2. You won’t get rich - People think that if they open a restaurant, they will immediately begin to draw a paycheck. But unless you are actually doing the cooking, managing the house, hosting or waiting tables, don’t expect to be compensated. Sure, your restaurant may take in a lot of money, but if you become an absentee owner, you’ll be spending most of it on your staff. 3. Expect the unexpected - You prepare for 60 and 100 show up — or worse, the reverse. A snowstorm, downpour or other natural disaster befalls you and suddenly your customers don’t show. Conversely, but equally damaging, is having a mob of hungry people all show up at once. And what about power outages, staff no shows and missing deliveries? Apologies, insurance and backup generators only go so far. 4. Staff reliability – an oxymoron? - It’s hard to imagine the pressure cooker of a commercial kitchen. Infighting, dishwashers missing in action, chefs nipping at the cooking sherry and health inspectors at your doorstep. Kitchen workers and wait staff are a transient group, and just when you have Marjorie Borell + Design & Craftsmanship Guarantee + Large Selection + Custom Mirrors + + + them trained, they up and leave. 5. Trust – or who (re)moved my cheese? - Be assured, it wasn’t a mouse. Once stealing begins it can become epidemic and, over time, could have devastating financial consequences. When cash and inventory go missing, fear and suspicion poison the entire atmosphere. 6. Trends and friends are fickle - What may be delicious to you may not be something your customers will pay to eat. Ethiopian barbeque, spicy vegan or gluten-free, and soy-based Italian may have some core believers, but in the long run, most people look for variety, familiarity, predictability, consistency and downright, good tasting food. 7. Even good reviews can be bad news - Restaurant reviewers can be devils or angels. A bad review can be devastating, but a great review can hurt even more if you’re inundated with customers you don’t have the ability to accommodate. 8. Complying with The Man - The cost of setting up a commercial food service increases with every official on the city payroll. The health department may insist that you replace your grease trap. The building inspector may fine you because the bathroom is too narrow for a wheelchair. The food must be kept at the right temperature, the floors must be clean and dry and inspections must be passed. Violations can result in lost earnings. 9. Profits – A foreign concept? For a restaurant, a profit and loss statement is a powerful tool because the key to controlling profits is knowing when you have a problem. Many owners make the mistake of giving their accounting over to a friend or trying to do it themselves. The wiser choice is to let CPA specializing in restaurants handle your finances. 10. How much? How long? – Restaurants tend to take twice as long and cost twice as much as originally budgeted. Unexpected delays, failed inspections, late deliveries, underestimated costs for gas, power, water, sewer, security and garbage removal can set you back even before you begin. Call pest control, equipment and refrigeration leasing and service contractors, linen services, insurance providers and governmental permit and licensing departments to get accurate estimates and timetables. 11. Are you experienced? - Not everyone who succeeds starts out with experience. If you’ve never opened or operated your own restaurant, you may Done in days not weeks Same day service available FREE Pick-up and Delivery 3112 E. Camelback Road (NW. Corner of 32nd St. and Camelback) 602-522-1701 www.expressartandframe.com 26 Camelback Corridor Magazine SPOTLIGHT Cont’d want to consider hiring a restaurant consultant. With a good consultant by your side, you can avoid making costly mistakes that can deflate your dream faster than a shaken soufflé. Ask other successful area restaurateurs for recommendations, join your local restaurant trade organization or search the Internet. 12. My concept can’t lose! - No one in the neighborhood delivers gourmet burgers. You sign the lease and you’re off and running. Business is great. Then, right across the street, is a construction crew. Hey, you’re thinking, the more the merrier. That is, until their sign goes up, “The Meating Place” - Steaks, Chops, Steakburgers. Free delivery. Grand Opening - all orders half price! 13. Uncle Sam – your most reliable customer - Between myriad regulations, government imposed fees and costs you cannot control, you can only guess what your profits will be. Laws governing minimum wage, overtime, benefits, health and safety, licensing and operations and, of course, taxes make Uncle Sam your new silent partner. Well dreamers, even if your restaurant turns out to be a success, you will still have to run it. Make sure it is what you really want to do and love to do. Running a restaurant takes time, passion and energy. And if done right, the benefits are endless. *Current research shows that 60% is a more accurate figure of restaurant failures in their first year. Marjorie Borell is a real estate broker and consultant with Manhattan Restaurant Brokers, and founder of www.restaurants.com. She can be reached at (917) 837-3761 or [email protected]. Corridor Restaurateur Returns With His Newest Venture: Caffe Daniel A fter a long absence from the local culinary scene, restaurateur Daniel Malventano finally realized his latest dream when his new Caffe Daniel debuted late March at Lincoln Drive and 32nd Street. Valley long-timers may recall his previous restaurant, Daniel’s near 44th Street and Camelback Road. During his 16-year-run, the eatery had numerous name changes, from Il Forno Ristorante to Acqua E Sale and then Daniel’s. It closed in 2008 when plans for redevelopment of the strip center where he was located was announced to the public. Ironically, that development never came to fruition. Several years in dry dock and now active again, Malvantano’s mission is to return “to the basics” with an eclectic menu inspired by Italian, French and Spanish cooking. “Unlike what I did with Daniel’s Italian Cuisine and its other monikers, Caffe Daniel is less pomp and circumstance and more down-to-earth cooking with affordable cuisine fitting for this economy,” said Malventano. At the helm of the kitchen is his long-time chef, Michel Rastoll. As of this writing, a menu was not available for preview. Malventano said the menu items are healthy and affordable both for lunch and dinner. He said you can expect freshly made raviolis and lasagna, other pastas, steak and fries, chicken cutlets and more. His favorite piece of cooking hardware is the wood-burning oven where pizzas, house baked breads and Panini sandwiches will be prepared plus roasted meats, poultry and fish. He also figures to prepare big Paella feasts upon occasion. Caffe Daniel is open for lunch and dinner from 11am to 10pm Monday through Saturday. For more information, call (602) 957-2224. LONG LIVE YE OLD BRICK AND MORTAR BUTCHER SHOPPE WHERE QUALITY AND SERVICE REIgN SUPREME. 6044 N. 16th St. 602-604-2333 Mon.-Sat. 9am-6pm hobemeats.com Camelback Corridor Magazine 27 CULINARY VIGNETTES Locally Based Z’Tejas Soon To Debut Newest Corridor-area Eatery On the heels of celebrating their 20th anniversary in Arizona, Scottsdale-based Z’Tejas Southwestern Grill recently announced the addition of their fifth Valley location, located at 16th Street and Bethany Home Road. Construction began in July, 2012 with a slated opening date of late April, 2013. The expansion marks their belief in Phoenix as a viable market for growth. This Z’Tejas location is one of the first “ground-up” construction projects in that neighborhood in a long time, according to Steven Micheletti, CEO and President of Z’Tejas. “We are thrilled to be moving forward with our fifth location,” said Micheletti. “While it took a bit longer to initially commence working on this project, our perseverance is a testimony to how committed we are in the neighborhood and all of our Bethany Home friends who have been a constant support throughout this arduous process. We look forward to celebrating with them on opening day.” The new location will feature small dining rooms for an intimate feel and a greenhouse with a retractable roof. The restaurant will seat roughly 290 guests and convey a light, airy design. The first Arizona Z’Tejas restaurant opened in December 1991 at Scottsdale Fashion Square and continues CULINARY VIGNETTES to thrive in the community. The concept then continued to grow with three other locations at Shea & Tatum in Phoenix (1996); Tempe (2000) and Chandler in 2001. Z’Tejas is at the forefront of unique Southwestern fare with seasonal menu items and specialty cocktails, including their award-winning Chambord margarita. In 1989, the first Z’Tejas was born in an old Victorian house on Austin’s historic 6th Street in Austin, Texas. The menu, largely influenced by the South, signifies the bold robust flavors of Arizona, California, Louisiana, New Mexico and Texas. Today, Z’Tejas owns and operates 11 restaurants in six cities throughout the Western United States. Maizie’s Café Now Does Breakfast A quaint little family-owned upscale café facing the Light rail at Central Avenue, just south of Camelback Road has been the go-to place for an eclectic mix of patrons for several years. Relaxing, comfortable with excellent cuisine and a far-reaching beverage line-up keeps people coming back day after day and week after week. Recently, its namesake and owner, Maizie Bauer along with her new husband and co-owner Rich Bauer plus Maizie’s parents, Joel and Lois Miller, have seen fit to drop the “bistro” moniker and leave it simply as Maizie’s Café. Their latest endeavor was to kick off breakfast at the café. According to Rich Bauer, patrons have been asking about this for some time and even see customers showing up early thinking that a morning meal awaited them. That became reality March 4. At the helm of the café is newly appointed Executive Chef, Holly Arguello. According to Rich, “The area is a great place for business people to have a breakfast meeting with good quality food, more so than the grabbing a breakfast sandwich or breakfast burrito.” The limited but wide-ranging breakfast menu includes several selections such as house made corned beef hash, egg dishes, a mushroom Swiss omelet, house-made oatmeal, French toast, lox and bagel and low fat granola and yogurt. Several sides are offered from fresh fruit, bagel and cream cheese, ham, bacon, Italian sausage and breakfast potatoes. Entrée price points range from $8 to $15. Breakfast is served from 7am to 11am Monday through Friday. For more information, call 602.274.2828 or visit maiziescafe.com Local Bistro Lights Up The Corridor With Tasty Cuisine And Views Located in the Camelback Village Center shopping center on the northeast corner of 44th Street & Camelback, Daily Bistro is a charming central Phoenix breakfast and lunch spot that¹s a favorite of the Arcadia neighborhood crowd. Taking over for the 11-year old Taylor’s Café last fall, Daily Bistro offers the neighborhood a casual and delicious destination for breakfast, lunch and special events. With a menu consisting of deliciously healthy dishes ranging from Eggs Benedict and breakfast burritos to a host of salads, sandwiches and wraps, Daily Bistro provides an exceptional dining experience in a comfortable and casual atmosphere. To assist with the fare, Daily Bistro called upon Chef Lee Hillson to provide menu enhancements. The beverage program at Daily Bistro is highlighted by a variety of fruit smoothies, fresh Mimosas and Bloody Mary¹s, as well as a great selection of premium wines, champagnes, beers and spirits. Daily Bistro also offers a selection of iced and hot teas from White Lion Tea, a Scottsdale-based award-winning company that¹s made quite the splash on the national stage with its line of premium, whole-leaf organic teas. Featured flavors include Blackberry, Jasmine Green Tea, Mango Iced Tea, White Ambrosia and Tuscan Garden Hot Teas. Becky Pryor of Pryor Designs designed the interior of Daily Bistro with a warm glow inside and a spectacular view of Camelback Mountain from the patio seat- ing. It is the ideal place for a meeting, party or social gathering. Daily Bistro is available for private events during the late afternoon and evening, featuring a special catering menu. The Daily Bistro is open daily from 7am to 2 pm. For more information, call 602.957.2310 or visit thedailybistro.com The Time And Place To Dine Alfresco It’s that special time of year in Arizona when the climate is not too hot to go outside and not too cold to stay indoors. The weather is perfect, tourists are in town and people across the Valley are out en masse; some running errands, some at their favorite hiking spots and the rest, enjoying a bite to eat and a cool beverage – alfresco. One such place that locals, and out-of-towners alike, frequent for that open-air experience is LON’s at the Hermosa. This hidden gem, located in a Paradise Valley neighborhood just off of 32nd street and Stanford, has one of the most breathtaking patios you’ll see in the Valley. In fact, it’s been a Valley favorite since the 1930’s, when it was originally built by cowboy artist Alonzo “Lon” Megargee. Since being renovated in the early 1990’s, the nearly 5,000 square foot patio features a welcoming fountain, comfortable seating (including couches, tables and high tops) and is adorned with desert landscaping of varying flowers, mature trees and flowering cacti. Most days, there is even live music – be it a jazz duo or guitarist – which makes for an enjoyable backdrop while taking in the views of Camelback Mountain and the six acres of surrounding desert. What makes it an even more idyllic afternoon setting? (Yes, there’s more). The alfresco dining made by Executive Chef Jeremy Pacheco and the LON’s culinary team, along with the recently revamped beverage program being led by the Inn’s “Spirit Guide” Travis Nass. Whether it’s to enjoy brunch and a Bloody Mary, lunch and a local brew or happy hour eats with one of Nass’ famous cocktails, the experience is like none other. LON’s at the Hermosa is located within The Hermosa Inn, 5532 North Palo Cristi Road in Paradise Valley. Phone 602.955.8614 or visit hermoainn.com/lons/. THE GREATEST NAME IN STEAKS. XXXTUSFFUTPGOFXZPSLDPN %FMJWFSZBMMEBZFWFSZEBZGPS 0óDFGVODUJPOTUSBJOJOHTFTTJPOTTFNJOBST TBMFTNFFUJOHTDMJFOUiUIBOLZPVwQBSUJFTFUD :PVSOFJHICPSIPPE4USFFUT OE4U$BNFMCBDL3E UI4U$BNFMCBDL3E A GREAT STEAKHOUSE WITH A BURGER THAT CAN’T BE BEAT. /PXTFSWJOHEFMJWFSJOH (FOVJOF#SPBTUFS$IJDLFO 5IF#FTUGSJFEDIJDLFO"/:8)&3& DVSSFOUMZBWBJMBCMFBUOE4U$BNFMCBDLMPDBUJPO 2630 East Camelback Road • Phoenix, Arizona 85016 (In the Embassy Suites Hotel) 602.553.8970 • www.omahasteakhouse.com 28 Camelback Corridor Magazine Camelback Corridor Magazine 29 CORRIDOR CULINARY FAVES BABY KAY’S CAJUN KITCHEN A venerable presence along the Camelback Corridor, Baby Kay’s Cajun Kitchen has now passed the 20-year mark serving diners in the Valley of the Sun. Twin sisters Heidi and Heather Woodstead — and their able-bodied staff, bring you authentic Cajun cuisine in a casual and friendly environment. Food favorites include gumbo selections, jambalaya, catfish, mouth-watering Po‘Boys plus shrimp, crawfish and vegetarian Etouffee. And be sure to take advantage of the always-popular Crawfish Boils every Wednesday starting at 5pm, lasting through May. Delicious BBQ ribs will make an occasional appearance this summer. Literally, there is something on the menu for everyone as well as off-menu and popular Daily Specials. Happy Hour is from 3-6pm Monday through Friday. Hours are 11am to close Monday through Saturday. For more information, visit babykayscajunkitchen.com CHEESE ‘N STUFF It was June 18, 2011 at 12:35 pm that marked the date when this venerable deli sold its 1,000,000th sandwich. Cheese ‘n Stuff is a Phoenix landmark, enjoying over 60 years in the delicatessen business. It has been owned and operated by the Zawatski family since 1972. Featuring Boar’s Head meats and cheeses, menu items include hot and cold submarines and sandwiches to corned beef or pastrami on old-fashioned rye bread, their very popular “Doughboy” on sourdough and “The Tyler,” as featured in a 2008 edition of Esquire Magazine. They also stock Scandinavian goods and a little bit of “stuff” such as candy, cookies, coffee beans, jellies, mixes and herring from England, Germany, Switzerland and the U.S. Whether arriving by car, bus, foot or Light Rail, Cheese ‘n Stuff is an culinary haven that can’t be missed. DUCK & DECANTER ...of award-winning sandwiches, soups, salads (and friends) Celebrating years 1651 E Camelback 3111 N Central Ave 1 N Central Ave (602) 274-5429 (602) 234-3656 (602) 266-6637 Duck and Decanter is celebrating 40 years. Owners Earl and Dort Mettler created a unique concept in 1972, offering hand crafted sandwiches and becoming well known as an innovative retail pioneer purveying fresh roasted coffee beans, espresso drinks, wine by the glass, imported delicacies, unique kitchen gadgets and exotic cheeses, while earning many local and national awards. Duck and Decanter continues today as an example of how a locally-owned business can survive and grow during challenging economic times while remaining committed to family, staff, local vendors and community. Open for breakfast seven days a week and serving award-winning sandwiches until 7:00 PM daily (9:00 PM on Thursday and Friday). Live music Friday nights and Sat/Sun afternoons. Happy Hour Mon-Fri 4pm to 7pm. GREEKFEST Tony & Susan Makridis welcome you to Greekfest, (est.1980) where Byzantine architecture & award-winning cuisine transport aficionados on a taste odyssey to the Greek isles. For those who have Greece on their “travel wish list,” Greekfest is the best place to start the journey and for those who have travelled there, a visit here will remind them of their Greek adventure. Whether dining in the wine room or seated in an elevated section accented with authentic artifacts from the “Plaka,” it’s the perfect setting for private business functions, family get-togethers or intimate dinners. Warm hospitality – a Greek cultural trademark, greets each guest. The “star” is the cuisine wherin Tony fuses old-world tastes with innovative specialties. Excellence in quality of food and service is the standard as Tony & Susan strive to implement each and every day the advice of Homer: “Always try to excel & become better...” DAILY BISTRO Daily Bistro is a charming Arcadia neighborhood café located in the Camelback Village shopping center on the northeast corner of 44th Street and Camelback Road. The menu, created by the Phoenician’s Executive Chef Lee Hilson, includes morning selections such as omelets, Eggs Benedict, breakfast burritos, Belgian waffles, pancakes, and more. Lunch offerings include fresh salads, gourmet sandwiches, fresh-from-scratch soups, flatbread pizzas, burgers, and wraps. Daily Bistro offers a variety of specialty fruit smoothies, mimosas, beer, wine, cocktails and gourmet hot and iced coffee and tea. Daily Bistro is open seven days a week: Mon - Fri 7 AM 2 PM, Sat - Sun 7 AM - 3 PM and is also available for private events during late afternoon the evening. A special catering menu is available for private events. For more information, visit thedailybistro.com or call 602.957.2310. 30 Camelback Corridor Magazine Camelback Corridor Magazine 31 32 Camelback Corridor Magazine
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