newspapers • magazines • websites • digital • events

Transcription

The Lahontan Valley Wetlands
MEDIA KIT
NEWSPA P E R S
•
M A G A Z IN ES
•
W EB SI T ES
•
D I G I TA L
•
E V E NT S
2152 Reno Highway, Suite H | Fallon, NV 89406 | 775-423-6041 | www.LahontanValleyNews.com
U PD ATED J AN U ARY 2015
Churchill County High School Rodeo
MARKET
OVERVIEW
Fallon, located 74.6 miles east of Reno, is a rapidly growing community of 25,000
people. It is the county seat of Churchill County and a regional shopping hub for an
additional 48,000 people living in several smaller communities in the surrounding area.
Fallon’s strong agricultural heritage is evident through its vibrant summer Farmer’s
Market, Cantaloupe Festival and Silver State International Rodeo - the second largest
high school rodeo in America.
THREE AMAZING FACTS!
1
Churchill County produces enough
dairy products to serve the needs of 1.2
million people.
2
Fallon is known as the ‘Oasis of Nevada’
because of the nearly 60,000 lush acres
of alfalfa grown there.
3
Fallon has been the home of the Fallon
Naval Air Station since 1942 and houses
the Navy’s TOP GUN school.
The Lahontan Valley News was originally founded as the
Churchill Standard in 1903. Swift Communications, a
Nevada-based company, has owned and operated the
newspaper since 2003. Serving the Lahontan Valley and
surrounding communities, the paid newspaper is published on Wednesday and Friday, averaging 2,798 copies
per edition. The Lahontan Valley News and its affiliated
website, www.lahontanvalleynews.com, focus on local
and community news. The Lahontan Valley News enjoys
higher than average readership, with 75% of local adults
saying they read the paper during the course of one week.
The Lahontan Valley News has received numerous awards
from the Nevada Press Association and the National
Newspaper Association.
LAHONTAN VALLEY NEWS | 2152 RENO HIGHWAY, SUITE H | FALLON, NV 89406 | 775-423-6041 | WWW.LAHONTANVALLEYNEWS.COM
PAGE 2
DEMOGRAPHICS
POPULATION OF
CHURCHILL COUNTY
24,212
SOURCE: DemographicsNow
MEDIAN HOUSEHOLD INCOME
OF CHURCHILL COUNTY
$53,544
• About 57% of the households in
Churchill County are owner-occupied,
speaking to the great investment our
locals have in the region.
• Over 80% of adults have acted on
newspaper advertising with the last
30 days! That means readers are
engaged with newspaper advertising
and IT WORKS!
SOURCE: NAA Nielsen Media Engagement Study
Fallon 4H Members
HOUSEHOLDS IN
CHURCHILL COUNTY
9,403
The Fallon Cantaloupe Festival
BUSINESS COMMUNITY
435
BUSINESSES ARE
LOCATED IN THIS AREA
SOURCE: Borrell Associates
PAGE 3
OUR
AUDIENCE
Print
Fallon Labor Day Parade
Local newspapers index the highest of all media when it comes to engagement with ads!
POWERFUL REACH
The Lahontan Valley News is proud to be the hometown
newspaper of Churchill County! The residents of Churchill, and the surrounding areas, rely on The Lahontan
Valley News for local news, as well as high-quality
reliable advertising for local businesses. Fallon residents love to Shop Local! Make sure your company’s
message is reaching the demographic you want: affluent, decision-making residents! Our most recent CAC
publishers statement shows a circulation (including our
e-edition) of over 3088!
• 3 out of 4 adults access their local newspaper
every week!
• 66% of adults ages 25-34 have read a newspaper
in print, online or on their mobile devise within the
last week.
• Over 60% of adults use newspaper advertising
(both print and online) to plan their shopping
during the week.
SOURCE: NAA Nielsen Media Engagement Study
PAGE 4
OUR
AUDIENCE
Fallon Chili Cookoff
Digital
Average 30-day internet traffic from
Fallon and Fernley
Unique Visitors
5,676
Page Views
4,761
Visits
11,869
SOURCE: Google Analytics
DIGITAL SERVICES
Our digital market tools will help spread your business’
message throughout the region. Ask our consultants
about website display ads, mobile advertising, social
media marketing and search marketing. Make sure
your clients and customers are going to find you!
• Over 30% of local consumers say they are “more likely
to purchase products I see advertised in them” (local
newspapers and newspaper websites).
• Over 75% of newspaper readers have household
incomes over $250,000 and have at least some postgraduate education, meaning the people seeing you
message have buying power!
SOURCE: NV Energy and NAA Nielsen Media Engagement Study
PAGE 5
PRODUCT
SNAPSHOT
Reach Churchill County’s
best consumers with The
Lahontan Valley News and
our special publications
Product Profile:
The Lahontan
Valley News
Publication Frequency:
Every Wednesday
and Friday
Quantity: 3088 on Fridays
Distribution: Home delivery,
single copy racks and e-edition
Geographic Area: Fallon (89406), Fernley (89408)
Product Profile:
Product Profile:
Best of Fallon
Visitor’s Guide
Yearly Results of our local
“Best of” Survey!
Quantity/Distribution: Over
2700 copies distributed in
The Lahontan Valley News
Yearly Glossy Magazine
3000 copies distributed
in The Lahontan Valley
News and by the Fallon
Convention & Tourism Authority
Product Profile:
Product Profile:
The Desert
Round Up
Official Monthly Publication
for the Fallon Naval Air Station
1400 copies are distributed
at the Fallon Naval Air Station
99 Things to
Do in Fallon
and Beyond
Yearly Glossy Magazine
Quantity/Distribution:
Over 3000 copies are
distributed in The Lahontan Valley News
PAGE 6
COVERAGE
AREA
The Lahontan Valley News is Fallon’s, and the
surrounding area’s, hometown newspaper.
Based in Fallon this publication distributes two
days a week (Wednesday and Friday) and is
available at hundreds of convenient locations
including newspaper racks, grocery stores,
convenience stores, hotels, hospitals and by
home delivery. Our coverage area includes
Churchill and Lyon Counties.
PAGE 7
WHO WE ARE
GENERAL MANAGER/EDITOR
Steve Ranson
775-423-6041
[email protected]
ADVERTISING DIRECTOR
Pat Bridges
775-882-2111
[email protected]
RETAIL ADVERTISING MANAGER
Tonya Champa
775-881-1277
[email protected]
BUSINESS DEVELOPMENT MANAGERS
Andrea Goodrick
775-423-6041
[email protected]
Kimberly Keyser
775-423-6041
[email protected]
INSIDE ADVERTISING ACCOUNT MANAGER
Candice Lindsey
775-782-5121
[email protected]
CLASSIFIED AD MANAGER
Alsy Brinkmeyer
775-881-7326
[email protected]
CIRCULATION MANAGER
Keith Sampson
775-423-6041
[email protected]
The Churchill County Rodeo
For advertising rates,
please contact one of
our Account Managers
PAGE 8

newspapers • magazines • websites • digital • events

Transcription

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