Promotion guideline - PALFINGER Extranet Login

P r o m ot i o n g u i d e l i n e
Intro
PALFINGER produces a comprehensive range of promotional
materials for its partners and its customers. Unfortunately, it is
not cost-effective for all business areas to source all articles from
Austria. For this reason, on some continents, promotional materials
can be produced locally. In such, when sourcing local materials,
this Promotion Guideline should be a working tool for you.
It is intended to provide guidance for local production, to assist
with your projects and especially to create an international,
uniform look of PALFINGER.
The Guideline covers technical topics relating to production such as
colour definitions, colour gradients, logo usage and positioning, as
well as some production and quality examples.
Moving forward, we welcome your feedback and responses so that
we can consider any changes to the promotional product range.
If you wish to carry out production within your business area, it is
highly desirable to coordinate this with HQ. Please send us your
materials, as these products can potentially be included in the HQ
range of offerings.
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range
In general, we always try to cover the following promotional categories:
≥ Office
materials (e.g. writing materials, calendars, pens, etc.)
articles (e.g. high-quality office materials, business trolley, etc.)
≥ Clothing
≥ Articles for children (e.g. toys, clothing, …)
≥ POS materials for fairs and events (e.g. flags, posters, roll-ups)
≥ Any premium gifts (e.g. PALFINGER watches, scale models)
≥ Business
There are a number of important guidelines concerning quality and sustainability:
≥ No
VIRONMEN
EN
F
RI
LLY
TA
use of child labour
use of materials from sustainable sources
≥ The use of recycled materials (e.g. plastic bags)
≥ The
THE
PALFINGER represents
quality and sustainability.
This should also be represented in the Merchandising area.
END
LY B A
G
Tip
We suggest designing neutral
themes that allow for long-term
use of the article and, in such,
contribute to cost reduction.
Packaging
In general it is desirable to have individual
packaging, including a label in PALFINGER
design, but this cannot always be done.
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Logo
The following section provides
a brief overview of the current
PALFINGER logos and highlights the differences to the old
logo, which should no longer
be used.
A strong umbrella brand has replaced a wide variety of duplicated logos.
Two additional family brands will be retained moving forward as well:
PALFINGER MARINE and PALFINGER EPSILON.
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In 2008, the PALFINGER
logo was slightly modified.
Please ensure immediately that
the correct logo is used.
You can identify the new logo
from the following points:
While letters have been rounded off slightly, the biggest change has been made to the
letter “A”. The slope in the horizontal bar is mirrored vertically and it now runs from the
bottom left to the top right—instead of the other way round, as was done previously. In
the letter “L”, the horizontal bar is somewhat longer in the new logo.
The logo is only to be used without the yellow outline.
This means that there is now only one valid version of the logo for the PALFINGER umbrella brand.
The new slogan, “LIFETIME EXCELLENCE”, is only used in connection with
PALFINGER products, such as cranes, hooklifts, forklifts, etc., and should only appear
in print materials like brochures. Accordingly, it is not to be placed on promotional materials!
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Logo
Possible ways to use
the logo
≥PRINT/
SILK SCREEN
» Advantage: A logo of a very
small size is also capable
on many materials!
» Disadvantage: The logo
fades after washing more
easily than an embroidery
Sample:
Rubber Patch
≥EMBROIDERY
» Advantage: High quality,
long lasting
» Disadvantage: Not all sizes
of logos are suitable—it
depends on the shape of a
logo; the size of
PALFINGER must be at
least 6.5 cm.
Sample:
Embroidery
≥RUBBER
PATCH
» Advantage: Robust material, very high quality and
suitable for bags and outdoor jackets
» Disadvantage: Production
is only worthwhile for a
large number of items
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Sample: Logo-print
and colour gradient
Logo colours
If an item is to stand out, at
trade fairs for example, we recommend using the logo shown
in yellow and black.
In order to make an item such
as one from our business line
look more stylish, we recommend using the logo in 1c,
transparent, tone on tone or in
silver.
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Logo
Relative size of the logo on
the products
The logo should be in an
appropriate size relative to the
relevant promotional item and
have a restrained appearance.
Placing of the logo
If the logo is used vertically, it
should be readable from the
bottom up. This makes it easier
to read on glasses or cups due
to the rounding.
If the logo is used horizontally, we recommend that it be
placed in the middle or on the
side of an article. In the case
of clothing, we recommend
placing the brand on the left
breast.
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Use of
URL
palfinger ag
| F.- W.-Scherer-S
traße 24 | 5020
www.PALfinG
PK 3 4 0 0 2 S H
PK 34 002 SH
eR.cOm
www.PALfinGe
Salzburg | Austria
R.cOm
Lifet ime exceL
Lence
ericht Salzburg
Landes- als Handelsg
Sitz Salzburg |
2 | DVR 0035548
ATU 3682790
FN 33393h | UID
in Salzburg
Zahlbar und klagbar
D ATU 36
FN 33393h | UI
g
gbar in Salzbur
kla
d
un
ar
Zahlb
Die abgebilde
ten Krane sind
teilweise mit Wunschau
Beim Kranaufba
u sind länderspe
zifische Vorschrift srüstung ausgestattet und
entsprechen nicht
en zu beachten.
immer der Standarda
Maßangaben
unverbindlich.
Technische Änderung usführung.
en, Irrtümer und
When placing the URL on
clothing, we recommend
placing it at the back of the
neck or on the sleeve.
DT / E 09 / 12,
K 09 / 12, D 09
/ 12
| Austria
palfinger ag
24 | 5020 Salzburg
F.- W.-Scherer-Straße
| www.palfinger.com
[email protected]
4684 - 2280
- 0 | f +43 662
T +43 662 4684
Übersetzungsfehler
KP-HPK34 002SM1+
Austria
palfinger ag
20 Salzburg |
-Straße 24 | 50
om
F.- W.-Scherer
r.c
ge
lfin
pa
om | www.
80
[email protected]
662 4684 - 22
84 - 0 | f +43
46
2
66
3
+4
T
fUnK tiOneL
Le S De
eRUn G S tec
HnOLO
urg
Salzb
ht e
ricB
ge
els
i
nd
B
Ha
e
DieneRfReU
Landes- als
0035548
Sitz Salzburg |
n
827902 | DVR
vorbehalten.
Die abgebildete
n Krane sind teilw
Beim Kranaufbau
eise mit Wunsch
sind ländersp
ausrüstung aus
ezifische Vors
gestattet und
chriften zu bea
entsprechen nich
chten. Maßang
t immer der Sta
aben unverbindl
ndardausführu
ich. Technische
ng.
Änderungen,
Irrtümer und
Überset
1+DT / E 09 /
12, K 09 / 12,
D 09 / 12
13
PK3 400 2SM
The URL is printed in lower
case in continuous text, such as
on letterhead paper or business
cards. If the URL is by itself, for
example, when it is on the back
of a brochure or on advertising
articles, it is printed in upper
case.
fUnK tiOneLLe
S
eR Un GS te cH DeSiGn UnD neUeSte St
eUnO LO Gie Se
tZ en mA SS
Bei BeDiene
StÄB e
RfReUnDLicH
Keit UnD KO
mfORt
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Colours
The colours red and black are
primarily used for PALFINGER
promotional items. The colour
yellow is reserved firstly for the
logo and secondly to add a dash
of colour. In the latter case, the
colour is only used in small
areas.
yellow
PANTONE coated 109 C
PANTONE coated Yellow U
CMYK 0 / 5 / 100 / 0
RGB 255 / 229 / 0
HEX # ffe500
RAL 1023
black
PANTONE coated Process Black C
PANTONE uncoated Process Black U
CMYK 0 / 0 / 0 / 100
RGB 0 / 0 / 0
HEX # 000000
RAL 9017
Sales foldercolour gradient
dark grey
CMYK 0 / 0 / 0 / 80
RGB 88 / 88 / 90
HEX # 58585a
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Business Bookpartial logo painting
PALFINGER
The colours blue and white are
primarily used for the Marine
sector, and grey and silver symbolize the Epsilon sector.
RED
Dark RED
light red
PANTONE coated 485 C
PANTONE uncoated 485 U
CMYK 0 / 100 / 100 / 0
RGB 226 / 0 / 26
HEX # e2001a
RAL 3020
--CMYK 0 / 100 / 100 / 20
RGB 192 / 4 / 24
HEX # c00418
--
--CMYK 0 / 75 / 100 / 0
RGB 233 / 93 / 15
HEX # e95d0f
--
blue
dark blue
light blue
PANTONE coated 661 C
PANTONE uncoated 661 U
CMYK 100 / 70 / 0 / 10
RGB 0 / 75 / 147
HEX # 004b93
--
PANTONE coated 281 C
PANTONE uncoated 281 C
CMYK 100 / 75 / 0 / 35
RGB 0 / 54 / 116
HEX # 003674
RAL 5013
--CMYK 75 / 50 / 0 / 15
RGB 64 / 106 / 163
HEX # 406aa3
--
grey
dark grey
light grey
PANTONE coated 425 C
PANTONE uncoated 426 U
CMYK 0 / 0 / 0 / 75
RGB 100 / 101 / 103
HEX # 646567
RAL 7022
--CMYK 0 / 0 / 0 /90
RGB 62 / 61 / 64
HEX # 3e3d40
--
--CMYK 0 / 0 / 0 / 60
RGB 135 / 136 / 138
HEX # 87888a
--
Colour gradient
A colour gradient is only used
in printed products and for POS
items like flags or banners.
Production note
If a colour gradient is intended,
this can cause higher production costs because in each case
it is necessary to use 4-colour
printing to achieve the desired
effect.
MARINE
epsilon
Tip
Printed brochures can serve as
colour samples for local suppliers of fabrics, plastic materials, caps, etc., and help them
in the search for the correct
colour share.
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Materials
PALFINGER stands for
quality, and this is to be
reflected within promotional materials as well.
This Promotion Guideline
includes a separated Material and Colour Guide
to ensure the correct use
of the details given in the
Guideline.
The Colour Guide should help you with handling the correct colours. You can separate
colour stripes (incl. colour code) from the Guide and give it to your supplier as a sample for
the correct colours and gradients during production.
The Material Guide contains:
paper samples 135g-300g
Most of our brochures are produced with 200g paper
and for printed event invitations, we recommend 300g
≥ 4c colour gradient samples (red, blue, grey)
≥ Partial logo-printing with varnish
≥ Logo sample – embroidery on a polo
≥ Logo sample – print on workwear
≥ Logo sample – patch on a 3in1 Jacket
≥ Logo sample – silver printing on softshell material
≥ Logo sample – engraving on leather
≥ Logo sample – engraving on metal
≥ Logo sample – engraving on perspex
Easy Handling
≥ Different
C OLOUR
GUIDE
ING TOOL
W OR K
MATERIAL
GUIDE
W OR K
ING
TOOL
As the samples of the red polo and the red 3in1 Jacket within the Material Guide make
clear, it is often not sufficient to merely specify the Pantone colours to achieve perfect production results. The red colour has a different effect on different types of materials, and in
most cases, it is necessary to do some fine tuning. We recommend that you have a sample
made before approving full production. No colour gradients are required, or recommended, for this type of production.
The engraving on metal provides an example of using an effect on special materials, as the
legibility of the logo heavily depend on the material used. Further, the laser only engraves
the material and does not apply any colour. Here too, we suggest that you have a sample
made before approving final production. The PALFINGER engraving on plexiglass gives an
example of the logo with the text running vertically, which can be read from the bottom to
the top.
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The aim of the Promotion
Guideline is to support
you with local production in order to make the
worldwide appearance of
the PALFINGER brand as
uniform as possible.
The Marketing Team
is looking forward to
receiving your feedback!
([email protected])
KP-PROMOGUIDEM1+E / E 11 / 13, K 11 / 13, D 11 / 13
Help us to extend the use
of the Promotion Guideline as a working tool of
the PALFINGER group by
providing your own tips,
experiences and working
methods.
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