Zzebra bags PRCI`s `Most Promising PR Agency Award`


Zzebra bags PRCI`s `Most Promising PR Agency Award`
Zzebra bags PRCI's 'Most Promising PR Agency Award'
By SportzPower Team
Published: 9 Apr 2009 - 06:50
MUMBAI: The Public Relations Council of India (PRCI) has bestowed the “Most Promising PR Agency Award” on Zzebra PR Ltd at its 3rd Global Meet in
The two-day global PR meet titled “PRoactive” focused on the role of public relations and corporate communications with special emphasis on social
issues, including communal disharmony, terrorism, social intolerance, global warming, female infanticide, financial chaos, corruption, traffic woes,
and water scarcity, amongst others.
Five-year old Zzebra PR is part of Concept Communication, India’s largest independent agency group. Concept acquired a majority stake in Zzebra PR
in 2008, acknowledging the company’s growth into a well-known brand delivering successful communication campaigns to a large number of
corporate clients across industries, and leading events in the entertainment, lifestyle, sports, and social sectors.
CP Thomas, managing director, Zzebra PR Ltd said: “We are thankful to the Public Relations Council of India for recognizing the great work that we
have delivered in a short span of time to a large number of happy clients. We are grateful to our clients who have provided us with an opportunity to
work on their communication campaigns. Without their support we would not have been able to achieve the remarkable growth we have seen over
the years. This Award is a tribute to the commitment and passion shown by our team who will now strive harder to attain greater heights.”
In the sports sector, Zzebra PR is one of the leading agencies in India having unmatched experience working with IMG, the world’s largest sports
marketing company, Globosport, India’s leading sports management company started by tennis star Mahesh Bhupathi, ATP (Association of Tennis
Professionals), the world organization managing the men’s tennis tour, the Sports Journalists Federation of India (SJFI), and Leandersport.
Zzebra is the only company in India to have managed the media strategy and activities for four ATP events (Tata Open 2004, Chennai Open 2006,
Kingfisher Airlines Tennis Open 2006 and 2007) and two WTA events (Sunfeast Open 2006 and 2007). It has also managed communication activities
for Leander Paes and now works directly with the ATP for their communication needs in India.
In cricket the company has worked on projects with the ICC, with Cricket South Africa on the inaugural Twenty20 World Cup in 2007, Scorpio
Speedster, the 10-city hunt for India’s fastest bowler, and is actively working with South African Tourism for the forthcoming IPL 2009 which is
scheduled to take place in South Africa.
Apart from F1 promotions, Zzebra has also worked actively in the game of golf too and were associated with corporate events involving Nick Faldo,
Colin Montgomerie, and Vijay Singh, while with All India Football Federation (AIFF) it managed the communication activities for the first ever
Manchester United Soccer Schools programme in Goa.
Zzebra built its foundation not just as a pure play public relations agency, but an integrated communication company which included research,
content management, CSR and media relations as key enablers in delivering reputation management. Zzebra was one of the early providers of Online
Reputation Management for corporate clients by launching social media communities as part of the communication strategy.
From a two-member team, Zzebra has now expanded to over 50 people with presence in multiple cities across the country, and has emerged as one
of the leading communication agencies with clients who seek deep engagement, innovative ideas and excellent value.

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