bigger bargains. better brands. always rockvale outlets.

BIGGER BARGAINS. BETTER BRANDS.
ALWAYS ROCKVALE OUTLETS.
Soaring above other markets as a powerful economic engine, Rockvale Outlets
is listed among the nation’s top-performing outlet centers. Ranked as a top 20
center in sales performance and the 10th largest outlet center in the country by
the Outlet Retail Merchants’ Association (ORMA), Rockvale Outlets boasts 560,000
sq. ft. of retail space programmed for high visibility and traffic.
Located along the busy Rte. 30 corridor, at the intersection of Rte. 896, the center
falls in a highly traveled zone with more than 60,000 cars passing the easilyaccessible center each day.
With a Strong marketing
strategy and aggressive
leasing initiatives Rockvale
Outlets is a tremendous
destination for patrons and
merchants alike.
• More than 8 million visitors spend $2.2 billion in Lancaster each year, staying an average of 2.3 nights.
• 4.7 million households, with an average HHI of $71,400 (13 percent HIGHER than the US average), are within less than an hour drive to Rockvale Outlets. • Among visitors, shopping is noted as the leading activity, the majority of visitors spend an average of $712 per excursion (23 percent higher than the average for Pennsylvania)
• More than 50% have an annual household income between $50,000 and $99,000
• Each year, more than 4,000 group bus tours visit Rockvale Outlets with an average stay exceeding four hours
• More than 18,600 people work within immediate proximity to the center
TOURISM and LOCAL TRAFFIC
The majority of these tourists travel to Lancaster with high disposable incomes – between
$50-100,000 – and visit from major bordering markets including Philadelphia, Baltimore,
New York and Wilmington, DE.
While perhaps best known as a major tourist destination, Lancaster’s regional
population is important to Rockvale Outlets. In fact, research provided by the local
When it comes to bus traffic, Rockvale Outlets rises above other
attractions pulling more than 4,000 tour groups to the area. These
newspapers indicates that local adults shop Rockvale Outlets over other local shopping
buses and tour groups have become a constant factor at Rockvale
centers by a 2-to-1 margin.
Outlets and afford merchants an added marketing opportunity to
The local population surrounding Lancaster provides a base of sales that is absent
target shoppers hungry for brand name merchandise at bargain
at remote outlet centers. Rockvale Outlets also benefits from the absence of strong
prices. In fact, bus traffic remains up in double digit increases over
competition from traditional retail centers.
recent years, with percentage increases in both bus and guest counts.
The close-in market (within a 10-mile radius) has a population of 243,200 and 91,000
households. The average household income is $60,000 with one-quarter of all
households earning incomes in excess of $75,000 annually.
The regional market (within a 50-mile radius) has a population of 4.7 million in 1.8
million households. This area is growing by almost 40,000 people per year.
The regional market has exceptional consumer appeal including a
high percentage of well educated, young families with an average
household income exceeding $71,400.
AERIAL
AMERICAN MUSIC
THEATER
RT 30
RT 896
TARGET
Rockvale Outlets is rated the
10th largest outlet center in the
country and the #1 group destination
for shopping by Destinations Magazine.
LOCATION
Rockvale Outlets enjoys a prominent location with extensive frontage
on Route 30—the busiest commercial corridor in the Lancaster area.
More important, an extensive highway network provides excellent
regional access.
Drive Times:
• Baltimore: 1.75 hours • New York: 4 hours • Reading: 45 minutes Lancaster County is not just a wonderful place to get away from it all,
it’s also easy to get to. Centrally located and just a short, scenic drive due
west from Philadelphia or north from Baltimore, Rockvale Outlets is easily
reached from most of the northeast’s largest municipal areas.
Literally, all roads lead to the Heart of Pennsylvania Dutch Country.
• Washington, D.C.: 3 hours
• Harrisburg: 45 minutes
• Philadelphia/New Jersey: 1.5 hours
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Recently, Lancaster has been hailed by many as a small town with tremendous opportunity:
• Rated #1 as a Group Destination for Shopping – Destinations Magazine
• Ranked as one of the Top Ten Great Places to Slow Down in a Small Town – USA Today
• Voted #2 top Tourist Town in the Northeast – Disney’s Family Fun Magazine
FOR LEASING OPPORTUNITIES PLEASE CONTACT:
The WAS Group, LLC
33 Sicomac Road, suite 305 | North Haledon, NJ 07508
862.203.4352 | [email protected]
www.rockvaleoutletslancaster.com
Hours of operation are: Monday through Saturday, 9:30 a.m. – 9:00 p.m. Sunday from 11:00 a.m. through 5:00 p.m.