High Desert - Daily Press

Transcription

Rate Card 2010
Effective January 1, 2010
Rate Card 2014
Effective January 1, 2014
To ensure that you reach your
specific target audience and with the
highest reach possible in the High
A variety of publications ensures that
Desert
market,
Freedom
High
To ensure
thattarget
you
reach
yourbyDesert
you
reach your
audience
offers
a
variety
of
publications
specificyou
target
audience
and with the
bringing
the highest
penetration
highest in
reach
possible
in the High
possible
the High
Desert
Desert market, Freedom High Desert
offers a variety of publications
Daily
Press
(Source:
CBC)
Daily
Press
(Source:
ABC)
Servingthe
theVictor
VictorValley
Valleyand
and the
the High
High Desert,
Desert, the Daily
Serving
Daily Press
Press
theflagship
flagshipnewspaper
newspaperoof
Desert.
is
isthe
f
FFreedom
reedom
HHigh
igh
D
esert.
PaidCCirculation:
Paid
irculation:
225,059
1,012
ABC)
wweekdays,
eekdays,
Daily
(Source:
28,256Press
Sundays
(combined
with Desert Dispatch)
28,772
S
undays
(
combined
with
DHigh
esert
Dispatch)
Serving theReadership:
Victor Valley79,687
and
the
Desert,
the Sundays
Daily Press
Estimated
weekdays,
82,366
Estimated
R
eadership:
6
7,238
w
eekdays,
Sundays
is the flagship newspaper of Freedom High92,070
Desert.
Paid Circulation: 25,059 weekdays,
28,256Dispatch
Sundays
(combined
with
Desert
(Source:
CBC)
Desert
Dispatch
(Source:
ABC)Desert Dispatch)
Estimated
Readership:
weekdays,
82,366
Sundays
Forclose
closeto
to
100years,
years,t79,687
theDDesert
For
100
he
esert
DDispatch
ispatch
hhas
as
served
the Barstow
area with
relevant
local news.
served
the
Barstow
area
with
relevant
local
news.
Paid
Circulation:
3,259
weekdays,
Paid
Circulation:
2,612
weekdays,
Desert
Dispatch
(Source: with
ABC)Daily Press)
28,256 Sundays
(combined
28,772
S
undays
(
combined
w
ith
Daily
Press)has served
For
close
to
100
years,
the
Desert
Dispatch
Estimated Readership: 10,364 weekdays,
82,366 Sundays
Estimated
R
eadership:
8
,358
w
eekdays,
92,070
Sundays
the Barstow area
with Coverage
relevant local
news.
Supplemental
Market
(Tuesdays):
Supplemental
Market
Coverage
(Tuesdays):
Paid Circulation:
3,259
weekdays,
+3%6.#5+10:45+/#5'&'#&'34*+2
28,256 Sundays
with
Daily Press)
Circulation:
8,258
(combined
•
Estimated
Readership:
26,425
Estimated Readership: 10,364 weekdays, 82,366 Sundays
Supplemental
Market Coverage (Tuesdays):
Hesperia
Star
Hesperia
Star
+3%6.#5+10:45+/#5'&'#&'34*+2
Publishedevery
everyTTuesday,
Hesperia
Published
uesday,
tthe
he
H
esperia
Star
Star
is
is
aa
free
free
newspaper
that is focused solely on the city of Hesperia.
newspaper
that
is
focused
solely
on
the
city
of
Hesperia.
Cir%6.#5+10:45+/#5'&'#&'34*+2
Circulation:
7,280
•
Estimated
Readership:
55,296
Hesperia 1Star
Published every Tuesday, the Hesperia Star is a free newspaper
that
is focused solely on the city of Hesperia.
ElEl
Mojave
Mojave
Cir%6.#5+10:45+/#5'&'#&'34*+2
Targeting
theSSpanish
market,
Ell
M
Mojave
Targeting
the
panish
sspeaking
peaking
m
arket,
E
ojave
is
is
published
published
every
Saturday
and
distributed
free
across
the
High
Desert.
every
Saturday
and
distributed
free
across
the
High
Desert.
Circulation:10,500
10,50:45+/#5'&'#&'34*+2
1,500
Circulation:
•
Estimated
Readership:
33,600
El Mojave
Targeting the Spanish speaking market, El Mojave is published
Lucerne
Valley
Leader
every
Saturday
and
distributed free across the High Desert.
Lucerne
Valley
Leader
The
Lucerne
VValley
alley
LLeader
eader
iis
s
m
ailed
tto
o
ssubscribers
ubscribers
every
every
Wednesday
Circulation:
The
Lucerne10,50:45+/#5'&'#&'34*+2
1,500
mailed
Wednesday
delivers
local
news
relevant
to
tValley.
he
Lucerne
Valley.
and deliversand
local
news relevant
to the
Lucerne
#+&+3%6.#5+10:45+/#5'&'#&'34*+2
Paid
Circulation:
1,500
•
Estimated
Readership:
4,500
Lucerne
Valley
Leader
Total
Total
MMarket
arket
CCoverage:
overage:
44,500
,500
HInsertions
ouseholds
The Lucerne Valley Leader is mailed to subscribers every Wednesday
and delivers local news relevant to the Lucerne Valley.
Review
#+&+3%6.#5+10:45+/#5'&'#&'34*+2
Review
Review
Review
is
isddistributed
istributed
for
free
on
Tuesdays
to
Total
Market
Coverage:
Insertions
Review
for
free
Review
is distributed
for4,500
freeon
on
non-subscribers
i
n
V
ictorville
a
nd
Adelanto.
Tuesdays
in Victorville
the
Victor Valley.
Tuesdays to
to non-subscribers
nonsubscribers in
and Adelanto
Supplemental
MMarket
arket
CCoverage:
overage:
119,190
1,196
•
Estimated
Readership:
Supplemental
Supplemental Market Coverage: 11,231
Review
35,827
Review is distributed for free on
Tuesdays
to non-subscribers
in the Victor Valley.
Apple
Valley
Review
Apple
Valley
Review
Supplemental Market Coverage: 19,190
Publishedevery
everyTuesday,
Tuesday,AApple
isaa
free newspaper
Published
pple
VValley
alley
RReview
eview
is
focused
on
the
Apple
Valley
community.
free
newspaper
focused
on
the
Apple
Valley
community.
#IRCULATIONs%STIMATED2EADERSHIP
Circulation:
17,100
•
Estimated
Readership:
54,720
HESPERIA
HESPERIA
HIGH DESERT
HIGH DESERT
A p p l e Va l l e y - R e v i e w. c o m
RATE CONTRACT
RATECONTRACT
CONTRACT
RATE
REVENUE BASED CONTRACTS
&+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
&+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
>+'72>86+4*/4-</9.7++*53/-.+8+79
>+'72>86+4*/4-</9.7++*53/-.+8+79
Flex Program
Flex
Program
$300
- $999 ................ 34%
$300
- $999
................ 34%
1k - 5k
........................
36%
1k
5k
........................
5k - 10k ......................36%
42%
5k
- 10k
......................
10k
- 20k
....................42%
43%
10k
20k -- 20k
30k....................
....................43%
44%
$.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
20k
30k -- 30k
40k....................
....................44%
46%
$.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
*+8/-4'4*8/?+'85,9+4'8>5:<'4995+48:7+)549/4:5:8956
5,
3/4* 30k
40k -- 40k
60k....................
....................46%
48%
*+8/-4'4*8/?+'85,9+4'8>5:<'4995+48:7+)549/4:5:8956
5,
3/4*
40k
'<'7+4+88'354-5:7':*/+4)+
60k -- 60k
80k....................
....................48%
50%
'<'7+4+88'354-5:7':*/+4)+
60k
....................
80k -- 80k
100k
..................50%
53%
80k
- 100k
..................
Requirement:
100k
- 150k
................53%
55%
Requirement:
100k
":49.+8'3+'*</9.957+6+9/9/548/4'<++1
150k -- 150k
200k................
................55%
57%
":49.+8'3+'*</9.957+6+9/9/548/4'<++1
150k
200k -- 200k
250k................
................57%
59%
200k
- 250k
................ 59%
250k+
.........................
60%
250k+ ......................... 60%
Repeat Program
$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
Repeat
$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
$300 - Program
$999 ................ 53%
/82551/4-,57'-7+'9+7*/8)5:49
$300
- $999
................ 53%
1k - 5k
........................
55%
/82551/4-,57'-7+'9+7*/8)5:49
1k - 5k ........................ 55%
5k
10k
......................
59%
Requirement:
5k - 10k ...................... 59%
Requirement:
10k - 20k .................... 60%
10k - 20k .................... 60%
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
20k - 30k .................... 61%
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
20k - 30k .................... 61%
30k - 40k .................... 62%
30k - 40k .................... 62%
40k - 60k .................... 64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
40k - 60k .................... 64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
60k - 80k .................... 65%
+86+7/'#9'7:)+74+%'22+>+'*+7250';+,
Review,
Apple
Valley
Review).
60k - 80k .................... 65%
+86+7/'#9'7:)+74+%'22+>+'*+7250';+, Review, Apple Valley Review).
80k - 100k .................. 67%
A
- 100k .................. 67%
A 54
675@
54
675@957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98
957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98 80k
100k -- 150k
150k................
................69%
69%
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
100k
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
150k
200k
................
70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
150k - 200k ................ 70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
200k -- 250k
250k................
................71%
71%
'4*'*/8)5:4954<++12>675*:)98
200k
'4*'*/8)5:4954<++12>675*:)98
250k+
.........................
71%
250k+ ......................... 71%
Flex
Flex Program
Program
Repeat
Repeat Program
Program
A"+)7:/93+49)2'88/@
A"+)7:/93+49)2'88/@+**/862'>'*87+)+/;+'*/8)5:49<.+4
+**/862'>'*87+)+/;+'*/8)5:49<.+4
7:44/4-#:454'8'53(5
7:44/4-#:454'8'53(5
FREQUENCY
FREQUENCY BASED
BASED CONTRACTS
CONTRACTS
&+'7+5,,+7/4-9.7++675-7'38('8+*54>5:7)5497')99+738</9.7++*53/-.+8+79
&+'7+5,,+7/4-9.7++675-7'38('8+*54>5:7)5497')99+738</9.7++*53/-.+8+79
$.+254-+7>5:7)533/93+49/89.+357+,';57'(2+67/)/4-<+'7+'(2+955,,+7
$.+254-+7>5:7)533/93+49/89.+357+,';57'(2+67/)/4-<+'7+'(2+955,,+7
Choose Between
3
3 month
month contract
contract
6
6 month
month contract
contract
12
12 month
month contract
!53(553(5
!53(553(5
69%
69%
70.5%
70.5%
71.5%
59%
59%
61%
61%
63%
63%
Weekly
45%
45%
45%
45%
45%
45%
Frequency Requirement:
Requirement:
":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
Rates based per column inch
inch as
as follows
follows
Retail:!AAA53(5A53(5A&++12>
Retail:!AAA53(5 A&++12>
Classifi
Classified:!AAA53(5A53(5A&++12>
ed:!AAA53(5
A&++12>
DP
=
Daily
Press
•
DD
=
Desert
Dispatch
•
Combo
=
DP+DD
•
=
Classified
&
Retail
Ad
Size
=
Hesperia
Star,
Lucerne
Valley
Leader,
El
Mojave,
Review,
Apple
Valley
Review
* =
Super
Tuesday
•
Weekly
2'88/@
+**#/?+
Classified
Ad
Sizes
in
Red
"+9'/2*#/?+
Daily
eader
••
E
El
l
M
Mojave
ojave
••
R
Review
eview
••
A
Apple
pple
VValley
alley
RReview
eview
Daily
Press
ress
••
D
Desert
esert
D
Dispatch
ispatch
••
Hesperia
Star
•
Lucerne
Valley
Leader
P
!
! !#
#"
!#
#"
/-.+8+79)53A/-.+8+795(8)53A/-.+8+79:95/4*+7)53A/-.+8+79%'78/9>)53A/-.+8+79549+89)53A/-.+8+795:8+@
4*+7)53
/-.+8+79)53A/-.+8+795(8)53A/-.+8+79:95/4*+7)53A/-.+8+79%'78/9>)53A/-.+8+79549+89)53A/-.+8+795:8+@4*+7)53
RATE CONTRACT
MARKET
MARKET
&+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
>+'72>86+4*/4-</9.7++*53/-.+8+79
Flex Program
$.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
*+8/-4'4*8/?+'85,9+4'8>5:<'4995+48:7+)549/4:5:8956
5,
3/4*
'<'7+4+88'354-5:7':*/+4)+
Requirement:
":49.+8'3+'*</9.957+6+9/9/548/4'<++1
Repeat Program
Flex Program
$300 - $999 ................ 34%
1k - 5k ........................ 36%
5k - 10k ...................... 42%
10k - 20k .................... 43%
20k - 30k .................... 44%
30k - 40k .................... 46%
40k - 60k .................... 48%
60k - 80k .................... 50%
80k - 100k .................. 53%
100k - 150k ................ 55%
150k - 200k ................ 57%
200k - 250k ................ 59%
250k+ ......................... 60%
Repeat Program
$300 - $999 ................ 53%
1k - 5k ........................ 55%
5k - 10k ...................... 59%
Requirement:
10k - 20k .................... 60%
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
20k - 30k .................... 61%
30k - 40k .................... 62%
40k - 60k .................... 64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
60k - 80k .................... 65%
A 54
675@957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98 80k - 100k .................. 67%
100k - 150k ................ 69%
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
150k - 200k ................ 70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
200k - 250k ................ 71%
'4*'*/8)5:4954<++12>675*:)98
250k+ ......................... 71%
$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
/82551/4-,57'-7+'9+7*/8)5:49
A"+)7:/93+49)2'88/@+**/862'>'*87+)+/;+'*/8)5:49<.+4
7:44/4-#:454'8'53(5
FREQUENCY BASED CONTRACTS
&+'7+5,,+7/4-9.7++675-7'38('8+*54>5:7)5497')99+738</9.7++*53/-.+8+79
$.+254-+7>5:7)533/93+49/89.+357+,';57'(2+67/)/4-<+'7+'(2+955,,+7
Choose Between
!53(553(5
70.5%
71.5%
61%
63%
6 %" +0"./00" +! #.""35/ $0"35/ 0, ,10%".+ )&#,.+& +! ,/ +$")"/ -.,2&!" &$%
3 month contract
69%
59%
45%
"/".01/&+"//"/!"/&."!%&$%2,)1*"0.##& +!0,1.&/*"4-,/1."
6 month contract
12 month contract
45%
45%
6 %" & 0,. ))"5 *.("0 /".2"! 5 0%" &)5 ."// ,+!501.!5 +! ,+ 1+!5 5 0%" ."//
&/-0 %&+ )1!"/0%" &0&"/,#&Frequency
0,.2&))""/-".&--)"))"5+!0%"/1..,1+!&+$
,**1+&0&"/,#
Requirement:
!")+0,")"+!)"1
".+"))"5.,.+!"%")+&+,+&))/+!.&$%03,,!
":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
6 %" ./0,3 *.("0 ." /".2"!
5based
0%" "/".0
&/-0
%as
,+!501.!5
+! ,+ 1+!5 5 0%"
Rates
per column
inch
follows
."// &/-0 % &+ )1!"/ 0%" &05 ,# ./0,3 +! &0/ /1..,1+!&+$ ,**1+&0&"/ ,# $$"00 &+()"5
"3"..5-.&+$/".*,
"+9'/2*#/?+
2'88/@+**#/?+
Daily
Press
•
Desert
Dispatch
•
Hesperia
Star
•
Lucerne
Valley
Leader
•
El
Mojave
•
Review
•
Apple
Valley
Review
&)5."//6"/".0&/-0
%6"/-".&0.6),'2"61
" . + " ) ) " 5 " ! " . 6 " 2 & " 3
! !#
#"
!
!#
#"
/-.+8+79)53A/-.+8+795(8)53A/-.+8+79:95/4*+7)53A/-.+8+79%'78/9>)53A/-.+8+79549+89)53A/-.+8+795:8+@4*+7)53
&$%"/".0 ,*6&$%"/".0,/ ,*6&$%"/".010,&+!". ,*6&$%"/".0./&05 ,*6&$%"/".0,+0"/0 ,*6&$%"/".0,1/"&+!". ,*
RATE
CONTRACT
DAILY
PRESS
DAILY PRESS
Located in the heart of Southern California, the fast-growing High Desert
Flex Program
&+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
market is a thriving
combination of small town living and the largest retail
$300 - $999 ................ 34%
shopping area between
San Bernardino and Las Vegas. Economical land
>+'72>86+4*/4-</9.7++*53/-.+8+79
1k - 5k ........................ 36%
and housing costs are currently fueling growth and expansion, which
5k - 10k ...................... 42%
10k - 20k .................... 43%
explains why the High Desert is one of the top 10 fastest growing
Gender
20k - 30k .................... 44%
communities
in California. With 2009 total population for Adelanto, Apple
$.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
Male
. . . ....................
. . . . . . . . .46%
49%
30k -. 40k
valley,
Hesperia, Victorville, Phelan, Pinion Hills, Helendale, and Oro
*+8/-4'4*8/?+'85,9+4'8>5:<'4995+48:7+)549/4:5:8956
5,
3/4*
40k - 60k
Female
. . ....................
. . . . . . . . .48%
51%
Grande estimated at 377,477,
this represents an increase of more than
'<'7+4+88'354-5:7':*/+4)+
60k - 80k .................... 50%
17% since 2000. There are 118,879 households in this area, and the
80k - 100k .................. 53%
Age 100k - 150k ................ 55%
estimated median household incomeRequirement:
is $54,394.
Demographics
Flex Program
Source: Claritas 2009 Pop-Facts Site Reports
":49.+8'3+'*</9.957+6+9/9/548/4'<++1
150k -. 200k
18-34
. . . .................
. . . . . . 57%
25%
200k - 250k ................ 59%
35-49
. . . . . . . . . . 60%
19%
250k+. .........................
50-64 . . . . . . . . . . . 15%
Program
65Repeat
or Over.
. . . . . . 53%
11%
$300
- $999.................
Image WithinRepeat
Market
Program
$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
% Market
Approval
56
Contains Useful
Advertising
/82551/4-,57'-7+'9+7*/8)5:49
1k - 5k ........................ 55%
5k - 10k ...................... 59%
Requirement:
Education
Best Source For Local
News
10k - 20k .................... 60%
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
College
Graduate
+ .61%
19%
20k - 30k
....................
% Market
Approval
Regular Daily Newspaper
30k - College
40k ....................
Some
. . . . . .62%
29%
40k - 60k .................... 64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
Market
%
High
School or Less 52%
60k - 80k .................... 65%
Approval
Cares About The Community
+86+7/'#9'7:)+74+%'22+>+'*+7250';+,
Review,
Apple Valley Review).
A 54
675@957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98 80k - 100k .................. 67%
100k - 150k
................ 69%
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
Household
Income
150k - 200k ................ 70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
$75k
More................
. . . . . .71%
31%
200kor- 250k
'4*'*/8)5:4954<++12>675*:)98
250k+
$50k
or .........................
More . . . . . .71%
42%
A"+)7:/93+49)2'88/@
Da +**/862'>'*87+)+/;+'*/8)5:49<.+4
Ma
Dir
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Te
l
l
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$30k - $49k. . . . . . . . 30%
vis
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Pa
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Less than $30k . . . . . 34%
es
ers
66
%
Market
Approval
62
60
Media Source
Sales/Special OffersBASED
56% 11%
3% 3% 1%
FREQUENCY
CONTRACTS
1%
0%
14%
Source: Claritas 2009
9%
Entertainment
56% 7% 1% 6% 5% 0% 1% 1% 22%
&+'7+5,,+7/4-9.7++675-7'38('8+*54>5:7)5497')99+738</9.7++*53/-.+8+79
Employment $.+254-+7>5:7)533/93+49/89.+357+,';57'(2+67/)/4-<+'7+'(2+955,,+7
55% 11% 3% 1% 0% 0% 1% 1% 28%
2% 1%Between
15% 9%
Choose
Clothing/Accessories 52%
8%
0%
11%
0%
Groceries
9%
3%
2%
0%
Real Estate
51%
51%
9% contract
4% 2% 0%
3
month
0%
0%
34%
1%
2% 69%
3% 27%
!53(553(5
1%
Readership
59%
45%
61% Past Week
45%
..........
63%
45%
6
month
70.5%
50%
9% contract
2% 8% 1% 2% 4%
17% 7%
contract
71.5%
Home Improvement 12
49%month
6% 2%
7% 1% 0% 7%
16% 9%
Major Appliances
48% 9% 4% 7% Frequency
1% 0% 6%
11% 14%
Requirement:
Sunday . . . . . .
Sporting Goods
47% ":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
8% 3% 5% 2% 2% 4% 10% 18%
Furniture/Home
63%
45%
Sunday Circulation - 37,091
Used Vehicles
Places to Eat
Electronics
New Vehicle
46%
9%
8%
8%
2%
1%
3%
2%
22%
43%
8%
3%
7%
0%
1%
3%
16% 17%
41%
7%
3%
8%
3%
0%
1%
4%
Rates based per column inch as follows
Daily. . . . . . . . .
45% 4% 3% 9% 1% 0% 20% 10% 8%
Daily Circulation - 30,917
"+9'/2*#/?+
31%
46%
The Daily Press reaches 63% of
2'88/@+**#/?+market adults during a 5-day period
Daily
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RATE CONTRACT
DESERTDISPATCH
DISPATCH
DESERT
8,*<.-27<1.1.*:<8/<1.83*>..;.:<<12;9:80:.;;2>.6*:4.<2;*9*:<
Flex Program
&+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
$300 - $999 ................ 34%
8/<1.5*:0.;<,866.:,2*5,.7<.:+.<?..7$*7.:7*:-278*7-*;'.0*;
>+'72>86+4*/4-</9.7++*53/-.+8+79
1k - 5k ........................ 36%
;186.<8<1.&$:6@ *<287*5%:*27270.7<.:*:27.8:9;802;<2,;
5k - 10k ...................... 42%
*;. $; 85-;<87. ..9 $9*,. .<?8:4 =:5270<87 8:<1.:7
10k - 20k .................... 43%
$*7<* . #*25:8*- )*:-; *7- /*,<8:@ 8=<5.< ;<8:.; %1. *:;<8? *:.*;
Gender
20k - 30k .................... 44%
$.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
:.;8=:,.;
,86. <80.<1.: <8 ,:.*<. * -2>.:;. 6*:4.< /=55 8/ .7-5.;;
30k - 40k .................... 46%
*5.
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5,
3/4* 40k - 60k .................... 48%
98;;2+252<2.;%1..;.:<2;9*<,19:8=-5@;.:>.;<1.+=;27.;;5.*-.:;8/
.6*5.
'<'7+4+88'354-5:7':*/+4)+
60k - 80k .................... 50%
*:;<8?.7?88-8:<:?27
.?+.::@$9:270;).:68*00.<<2745.@
80k - 100k .................. 53%
*7- *4.: ?2<1 * <8<*5 989=5*<287 8/ 18=;.185-; %1. .;<26*<.-
Requirement:
100k - 150k ................ 55%
Age
6.-2*718=;.185-27,86.2;
":49.+8'3+'*</9.957+6+9/9/548/4'<++1
150k - 200k ................ 57%
Source: Claritas 2009 Pop-Facts Site Reports
200k - 250k ................
59%
250k+ .........................
60%
.680:*912,;
Flex Program
Repeat Program
$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
/82551/4-,57'-7+'9+7*/8)5:49
6*0.(2<127*:4.<
Requirement:
Repeat Program
8:!>.:
$300 - $999 ................ 53%
1k - 5k ........................ 55%
5k - 10k ...................... 59%
Education
10k - 20k .................... 60%
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
*:4.<
20k - 30k .................... 61%
855.0.:*-=*<.
99:8>*5
87<*27;&;./=5->.:<2;270
30k - 40k ....................
62%
$86.855.0.
*:4.<
40k
60k
....................
64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
99:8>*5
.;<$8=:,.8:8,*5 .?;
201$,18858:.;;
60k - 80k ....................
65%
+86+7/'#9'7:)+74+%'22+>+'*+7250';+, Review, Apple Valley Review). *:4.<
80k
100k
..................
67%
A 54
675@957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98
99:8>*5
*:.;+8=<%1.866=72<@
100k - 150k ................ 69%
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
Household
Income
150k - 200k
................ 70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
48:8:.
200k - 250k ................ 71%
'4*'*/8)5:4954<++12>675*:)98
250k+ ......................... 71%
48:8:.
A"+)7:/93+49)2'88/@+**/862'>'*87+)+/;+'*/8)5:49<.+4
7:44/4-#:454'8'53(5
.-2*$8=:,.
De
Da
44
.;;<1*7
4 Dir
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Ra
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Source: Claritas 2009
l
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dio
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rt BASED
isi
FREQUENCY
ly
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$.+254-+7>5:7)533/93+49/89.+357+,';57'(2+67/)/4-<+'7+'(2+955,,+7
[email protected]<
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Between
$*5.;$9.,2*5!//.:; !53(553(5
"5*,.;<8*<
$=7-*@ ":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
Daily Press
=:72<=:.
%2:.=<8$=9952.;
7<.:<*276.7<
#.*5;<*<.
3 month contract
69%
6 month
contract
70.5%
12 month contract
71.5%
#.*-.:;129
59%
45%
61%"*;<(..4
45%
63%
45%
*25@
2:,=5*<28787-*@$*<=:-*@
58<1270,,.;;8:2.; Classified:!AAA53(5A53(5A&++12>
"+9'/2*#/?+
The Desert Dispatch reaches 70% of
market adults during a 5-day period
2'88/@+**#/?+
* 2 5 @ " :. ; ; A . ; . : < 2 ; 9 * < , 1 A . ; 9 . : 2 * $ < * : A 5 8 3 * > . A = , . : 7 . '* 5 5 . @ . * - . : A # . > 2 . ?
Daily
Press
•
Desert
Dispatch
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Hesperia
Star
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Lucerne
Valley
Leader
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El
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Review
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Apple
Valley
Review
! !#
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/-.+8+79)53A/-.+8+795(8)53A/-.+8+79:95/4*+7)53A/-.+8+79%'78/9>)53A/-.+8+79549+89)53A/-.+8+795:8+@4*+7)53
PREPRINTS
ANNUAL FREQUENCY
RATE
CONTRACT
COST PER THOUSAND
<33#<55*3<+05. ,>:#(*2:
Flex Program
$300 - $999 ................ 34%
72
96
120
132
1k - 5k ........................
36%
5k - 10kTimes
......................
42%
Rate
Times
Times
Times
Times
Times
Times
Times
10k - 20k .................... 43%
20k - 30k ....................
44%
$05.3,:/,,;
$.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
30k - 40k .................... 46%
$;+
%()
*+8/-4'4*8/?+'85,9+4'8>5:<'4995+48:7+)549/4:5:8956
5,
3/4*
40k - 60k .................... 48%
$;+
%()
'<'7+4+88'354-5:7':*/+4)+
60k - 80k ....................
50%
80k - 100k
..................
53%
$;+
%()
Requirement:
100k - 150k ................ 55%
$;+
%() ":49.+8'3+'*</9.957+6+9/9/548/4'<++1
150k - 200k ................ 57%
$;+
%()
200k - 250k
................
59%
250k+ .........................
60%
$;+
%()
&+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
Open
12
24
36
48
>+'72>86+4*/4-</9.7++*53/-.+8+79
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Repeat Program
$;+
%()
$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
$;+
%()
/82551/4-,57'-7+'9+7*/8)5:49
Repeat Program
$300
$999
................
53%
1k - 5k ........................ 55%
5k - 10k ...................... 59%
10k - 20k .................... 60%
20k - 30k .................... 61%
30k - 40k .................... 62%
,::%/(5<33#<5!9'65,+
40k - 60k .................... 64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
60k - 80k .................... 65%
Open
12
24
36
48
72
96
120
..................132
67%
A 54
675@957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98 80k - 100k
100k - 150k
................
69%
Rate
Times
Times
Times
Times
Times
Times
Times
Times
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
150k - 200k ................ 70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
200k - 250k
................
71%
$05.3,:/,,;
'4*'*/8)5:4954<++12>675*:)98
250k+ ......................... 71%
Sunday Press Dispatch add $1 perRequirement:
thousand to full rates above
6A6505.693,::;/(5-<339<5/64,+,30=,9@8<(5;0;0,:-69$<5+(@:694(169/630+(@:
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
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$;+
%()
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7:44/4-#:454'8'53(5
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$;+
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$;+
%()
$;+
%()
&+'7+5,,+7/4-9.7++675-7'38('8+*54>5:7)5497')99+738</9.7++*53/-.+8+79
$;+
%()
$;+
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(9.,979,7905;:>033),*/(9.,+(5(++0;065(37,9;/6<:(5+-69,=,9@(++0;065(3:;(5+(9+7(.,:69(++0;065(3;()7(.,:
!53(553(5
3 month contract
69%
59%
45%
Daily Press/Desert 6
Dispatch/Review/Hesperia
Star
month contract
70.5%
61%
45%
55<(3*65;9(*;:(9,9,8<09,+;69,*,0=,-9,8<,5*@+0:*6<5;:-69;605:,9;065:6:;:(9,7,9;/6<:(5+)(:,+65
12 month contract
71.5%
63%
45%
(;6;(3(46<5;+0:;90)<;,+
Full run:"9,7905;:05:,9;,+05;6(33/64,+,30=,9@*670,:(03@"9,::69,:,9;0:7(;*/69#,=0,>73<:(335,>::;(5+*670,:>0339,*,0=,;/,-<339<5
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":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
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Multiple Insert Discount:+=,9;0:,9:05:,9;05.4<3;073,79,7905;:65;/,:(3,+(@05;/,:(4,7<)30*(;0658<(30-@-69(+0:*6<5;6--;/,*6:;6-;/e
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Reservation deadline
for preprints:>69205.+(@:79069;67<)30*(;065
Deliveries:**,7;,+65+(@;/96<./90+(@(4;674;6%/,(03@"9,::"(92=,5<,&0*;69=033,(039664*65;(*;
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(:(473,(:7,*0(3/(5+305.*/(9.,4(@(773@0./;>,0./;69:30*2:;6*2(5+/(3->9(7:05*9,(:,:7603(.,9(;,
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4*+7)53
0./,:,9;*64B0./,:,9;6):*64B0./,:,9;<;605+,9*64B0./,:,9;&(9:0;@*64B0./,:,9;65;,:;*64B0./,:,9;6<:,05+,9*64
RATE CONTRACT
Terms and Billing
sideways type) are subject to pre-approval by the Publisher.
K ;; 03E4AC8B8=6 8B 0224?C43 >= 0 20B7F8C72>?G 10B8B D=;4BB 0 K">20;A0C4B0??;GC>03E4AC8B4ABF8C7?4A<0=4=CA4C08;;>20C8>=B
credit account has been established with the Publisher.
within the San Bernardino/Riverside Counties. Multiple signature,
K ;; 8=E>824B 0A4 3D4 0=3 ?0G01;4 D?>= A4248?C 34;8=@D4=2G
wholesale or distributor ads do not qualify for local rates.
charge of 1½% per month will be applied to accounts thirty days K ;2>7>; 0=3 C>1022> 03E4AC8B4<4=CB 0A4 0224?C43 F74= 8=
REVENUE
BASED
or more in arrears
(liquidatedCONTRACTS
damages under California Civil Code
accordance with federal, state and local regulations.
Section 1671 (b) imposition of which does not imply or constitute K A443>< 867 4B4AC 20==>C 6D0A0=C44 ?>B8C8>=8=6 >5 0=G
any agreement to forbear
collection of a delinquent account.)
advertisements. We will do our Flex
best Program
to honor requests. Orders
&+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
$300
$999
................
34%
KA443><8674B4AC<0G0C0=GC8<40=30C8CBB>;438B2A4C8>=
cannot be accepted on a position
or -omit
basis.
Paid premium
>+'72>86+4*/4-</9.7++*53/-.+8+79
1k
5k
........................
36%
(1) require payment with an order in the form of cash, cashier’s
positions are available at the option of the Publisher at an
5k - 10k ...................... 42%
check, or certified funds, (2) require immediate payment in full or
additional charge from 15% to 100% over and above the regular
10k - 20k .................... 43%
any outstanding balance, (3) refuse to accept advertising until all
space and color rates. Advertising ordered for a specific position
20k - 30k .................... 44%
past $.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
due payments are made, (4) refuse to publish advertising,
that is unavailable or unacceptable to the Publisher will run R.O.P.
30k - 40k .................... 46%
(5)
refuse to accept advertising from accounts 30 or more days in
at regular rates.
*+8/-4'4*8/?+'85,9+4'8>5:<'4995+48:7+)549/4:5:8956
5,
3/4*
40k - 60k .................... 48%
arrears, (6) require all or any'<'7+4+88'354-5:7':*/+4)+
of the above.
K3E4AC8B4<4=CBB8<D;0C8=6=4FB2>?GB70;;70E4C74F>A3sI&083
60k - 80k .................... 50%
K22DA02G8=?D1;8B78=64E4AG03E4AC8B4<4=C8B02>=BC0=C6>0;>5
3E4AC8B4<4=CL03C74C>?>5C74038=<8=8<D<?>8=CCG?4
80k - 100k .................. 53%
Freedom High Desert. When errors occur,
Freedom High Desert K3B<40BDA8=6>E4A8=274B344?5>A1A>03B744C?064B>A
Requirement:
100k - 150k ................ 55%
will not be liable":49.+8'3+'*</9.957+6+9/9/548/4'<++1
for damages for any errors occurred and then for
inches deep (for tabloid pages) 150k
will be-charged
for the full57%
depth
200k ................
only that portion of the ad rendered valueless by the error. When
of the page.
200k - 250k ................ 59%
ad proofs are furnished, approval or receipt will be considered
250k+ ......................... 60%
designation that the advertisement is error free unless reported Ad Cancellations & Late Ads
Repeat Program
by proof$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
deadline as noted.
K8B?;0G03B>A34A430=3C74=20=24;;43145>A4B?0243403;8=41G
$300
- $999for
................
53%
the
advertiser
or
their
agency
shall
be charged
any composition
/82551/4-,57'-7+'9+7*/8)5:49
1k
5k
........................
55%or
Policies & Conditions
work performed at a rate of $40 per hour. Space reservations
5k
10k
......................
59%
K*74&D1;8B74AA4B4AE4BC74A867CC>A4E8B403E4AC8B8=6A0C4BD?>=
ads
cancelled
after
the
space
and
copy
deadline,
including
those
Requirement:
10k -camera
20k ....................
60%
30 days notice;
all
contracts
are
accepted
subject
to
this
policy.
cancelled
due
to
the
failure
to
deliver
ready
materials
on
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
20k - 30k ....................
61%
K &D1;8B74A A4B4AE4B C74 A867C C> 438C 0;C4A >A A45DB4 0=G
time, may be charged for late cancellation
at the rate of $7
per
30k -or40k
....................
62%
advertisement.
column inch. Advertisements placed
ordered
after published
40k
60k
....................
64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
K ">20; 03E4AC8B8=6 A0C4B 0A4 =>C 2><<8BB8>=01;4 C> 064=284B >A
deadlines cannot typically be accepted, however, when Freedom
60k
- 80k
+86+7/'#9'7:)+74+%'22+>+'*+7250';+, Review, Apple
Valleycan
Review).
others.
High Desert
accept such late
orders,
a ....................
late charge of 65%
$2 per
80k - 100k .................. 67%
A 54
675@
957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98
K I*A82:L
>A I5A40:L
CG?>6A0?7820; 03B BD27 0B D?B8343>F= >A
column inch may apply.
Flex Program
Repeat Program
100k - 150k ................ 69%
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
150k - 200k ................ 70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
200k - 250k ................ 71%
Electronic/Digital
Ad Submission
Deadlines
'4*'*/8)5:4954<++12>675*:)98
250k+
.........................
71%
All A"+)7:/93+49)2'88/@
electronic/digital ads should
be submitted in accordance with Publication Day ...........................
Space
and Copy Deadline
+**/862'>'*87+)+/;+'*/8)5:49<.+4
the following
specifi
cations
for
quality
assurance
purposes:
Sunday
............................................................
5:00
pm
Wednesday
7:44/4-#:454'8'53(5
Monday ........................................................... 5:00 pm Wednesday
Macintosh programs supported: Files will be accepted if built in Tuesday ............................................................... 5:00 pm Thursday
the following programs: InDesign, QuarkXPress, Adobe Illustrator, Wednesday ............................................................... 5:00 pm Friday
Adobe Photoshop or PDF file. Live images incorporated into the Thursday................................................................5:00 pm Monday
ad (artwork, scans, screen and printer fonts) should be grouped Friday.....................................................................5:00 pm Tuesday
&+'7+5,,+7/4-9.7++675-7'38('8+*54>5:7)5497')99+738</9.7++*53/-.+8+79
with the final document in a separate folder or separate disk for Saturday ................................................................5:00 pm Tuesday
$.+254-+7>5:7)533/93+49/89.+357+,';57'(2+67/)/4-<+'7+'(2+955,,+7
each specific ad.
Color should be CMYK at 300dpi.
Tuesday Review/A.V. Review.................Noon Tuesday 7 days prior
TV Magazine ................................... 4:00 pm Tuesday 12 days prior
Submission Guidelines: Electronic ads must be received within Friday Weekender.................................5:00 pm Friday 7 days prior
the 24 hours following the normal space and copy deadlines. Saturday El Mojave ............................ 10:00 am Friday 8 days prior
!53(553(5
All ads must be submitted in final form. Corrections or changes Tuesday Hesperia Star ..........................Noon Tuesday 7 days prior
3 will
month
contract
69%
59%
45% 10:00 am Thursday
submitted after deadline
incur an
additional fee of $40 per Wednesday
Lucerne
Valley Leader ...................
plate. If troubleshooting6is month
necessary, contract
production charges may be 70.5%
61% and late 45%
All late ad insertions
copy changes must be
charged at $40 per hour (1/2 hour minimum). AD SEND: Ads may
approved
by
the
Advertising
12 month
63%
45% Director.
be transmitted camera-ready
directly tocontract
Freedom High Desert via 71.5%
AP AdSEND address: CAVIC
Retail Display Sizes
Classified Display Sizes
Choose Between
9 columns per page, 9 points between columns
6 columns per page, 9 points between columns
1 column = .............. 1 inches
1 column = .........1.58 inches
Ads may also be sent via email
to your advertising consultant.
":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
2 columns = ....... 2.13 inches
2 columns = .......3.25 inches
2>;D<=B8=274B
Rates based per column
inch as= follows
4 columns
....... 4.38 inches
Mechanical Measurements
5 columns = .......8.32 inches
Printing Process: ............................
Offset with photo composition 5 columns = ......... 5.5 inches
6 columns = ..........10 inches
Screen Requirements:
...........................................................85 line 6 columns = ....... 6.63 inches
Page Width: ......................................................................10 inches 7 columns = ....... 7.75 inches
Page Depth:......................................................................21 inches 8 columns = ....... 8.88 inches
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8=274B
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Press
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4*+7)53
8674B4AC2><K8674B4AC >1B2><K8674B4ACDC>8=34A2><K8674B4AC,0AB8CG2><K8674B4AC>=C4BC2><K8674B4AC>DB4Jnder.com
RATE
CONTRACT
Daily Press
/ Desert Dispatch / Hesperia Star / Lucerne Valley Leader
Digital
Ad Submission Guidelines
Flex Program
File Format and Requirements: &+'7+5,,+7/4-9<5675-7'38('8+*54>5:7
$300 - $999such
................
34%
PDF files are the ONLY acceptable file format for digital ads. JPG, TIFF, EPS or native applications,
as
>+'72>86+4*/4-</9.7++*53/-.+8+79
1k - 5k ........................ 36%
Quark, InDesign, Illustrator, Photoshop, PageMaker, PowerPoint, Word, Excel, are not acceptable.
5k - 10k ...................... 42%
10k - 20k .................... 43%
File Submission: 20k - 30k .................... 44%
$.+2+=!75-7'3-/;+8>5:9.+'(/2/9>95).'4-+9.+'*3+88'-+
Files smaller than 2MB can be submitted via email and larger files can be submitted by CD, DVD,Zip
Disks
or
30k - 40k
....................
46%
*+8/-4'4*8/?+'85,9+4'8>5:<'4995+48:7+)549/4:5:8956
5,
3/4*
40k - 60k .................... 48%
uploaded to our FTP site.
'<'7+4+88'354-5:7':*/+4)+
60k - 80k .................... 50%
80k - 100k .................. 53%
General Guidelines: Requirement:
100k - 150k ................ 55%
Set the page
size in your layout application to match the trim size of the final ad. Contact your150k
Ad Rep
for the
correct 57%
":49.+8'3+'*</9.957+6+9/9/548/4'<++1
- 200k
................
ad sizes.
200k - 250k ................ 59%
250k+ ......................... 60%
Do not combine several ads on one page or multiple pages in one PDF file.
Repeat Program
$.+"+6+'9!75-7'3/8,579.+)589)548)/5:8'*;+79/8+79.'9
All fonts need to be embedded or the fonts need to be converted to outlines.
$300 - $999 ................ 53%
/82551/4-,57'-7+'9+7*/8)5:49
1k - 5k ........................ 55%
5k - 10k ...................... 59%
Mono/grayscale advertisements should
not
contain
any
color
elements
before
creating
PDF.
Requirement:
10k - 20k .................... 60%
":49.+8'3+'*</9.57357+7+6+9/9/548/4'<++1
- 30kcolor
.................... 61%
Do not use custom spot colors e.g. Pantone, Toyo and Focaltone colors without converting to20k
process
30k
40k
.................... 62%
separations.
40k - 60k .................... 64%
A5497')9.52*+787+)+/;+'*/8)5:49<.+462')/4-'*8/4<++12>4+<86'6+78
60k
- 80k
+86+7/'#9'7:)+74+%'22+>+'*+7250';+,
Apple
Valley
Review).
All placed images should be cropped to finished sizeReview,
and rotated
within
their
native application
such
as ....................
Photoshop. 65%
80k
100k
.................. 67%
A 54
675@957-'4/?'9/5487+)+/;+'*/8)5:49,57957+6+9/9/54854'22675*:)98
100k - 150k ................ 69%
'4*5457357+7+6+9/9/548/4'<++154!53(5675*:)98
Images in your ad should have a resolution of 200 dpi for best reproduction. Lower resolution images could result in
150k - 200k ................ 70%
A!+7854'2-7++9/4-8'*87+)+/;+'*/8)5:4954!53(5675*:)98
blurry, lower quality reproduction.
200k - 250k ................ 71%
'4*'*/8)5:4954<++12>675*:)98
250k+ ......................... 71%
A"+)7:/93+49)2'88/@
+**/862'>'*87+)+/;+'*/8)5:49<.+4
Do not embed any color
management profiles in your PDF.
Flex Program
Repeat Program
7:44/4-#:454'8'53(5
All photos, images and graphics must be in grayscale or CMYK mode, not RGB.
Black type should
be built from
100% Black (K) and not contain any values in the CMY channels.
FREQUENCY
BASED
CONTRACTS
10-point
type is the minimum size for reverse type on a single color background, 20-point type for 4-color
&+'7+5,,+7/4-9.7++675-7'38('8+*54>5:7)5497')99+738</9.7++*53/-.+8+79
background.
No reverse type on a yellow background.
$.+254-+7>5:7)533/93+49/89.+357+,';57'(2+67/)/4-<+'7+'(2+955,,+7
Choose Between
When using multiple color type smaller than 20 point, and registration if slightly off, the type can become unreadable.
Please refrain from doing this.
!53(553(5
When black type 3
is on
a screened
or color background, the type
should overprint
without a knockout.
month
contract
69%
59%
45%
month
70.5%
Overprint rules or6type
on a tintcontract
background of no more than
25%.
12 month contract
71.5%
Transparencies should not be used. If they are, they should be flattened.
61%
63%
45%
45%
We recommend you use":49.+8'3+'*</9.57357+7+6+9/9/5486+73549.
Adobe Acrobat Distiller to create your PDF from your layout application. Other programs can
create PDF files, but they are less reliable than a PDF created by Distiller. Contact your ad rep or our IT department
for Distiller Settings.
Use a reliableRetail:!AAA53(5A53(5A&++12>
pre-flight software program to check your ad before submitting it to Daily Press. Do not rely on what is
produced onClassifi
a lasered:!AAA53(5A53(5A&++12>
printer or your monitor as an accurate proof of the file.
If ads are not sent to our specifications, we will do our best to make them press ready. We will not be responsible for
the quality of ads that do not adhere to our
guidelines.
"+9'/2*#/?+
2'88/@+**#/?+
Daily
Press
•
Desert
Dispatch
•
Hesperia
Star
•
Lucerne
Valley
Leader
•
El
Mojave
•
Review
•
Apple
Valley
Review
! !#
#"
/-.+8+79)53A/-.+8+795(8)53A/-.+8+79:95/4*+7)53A/-.+8+79%'78/9>)53A/-.+8+79549+89)53A/-.+8+795:8+@4*+7)53

High Desert - Daily Press

Transcription

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