Celebrating 100 years of Hospitality in Maine`s

Celebrating 100 years of Hospitality in Maine’s White Mountains
Maine’s Premier Four Season Resort since 1913 ~TheBethel,
Maine
Bethel Inn Resort
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THANK YOU!
Dear Friends:
What a privilege it is to have been part of the Bethel Inn’s history for
a full one-third of its 100-year lifetime! It has been a rollercoaster ride
with the Grande Old Dame: the highest of highs in growth and expansion, and the lowest of lows with recessions, bank collapses, floods,
and snowless winters.
But, as a fugitive from the corporate world, I cannot think of anything
else I could have done with my last 33 years that would have provided
the satisfaction and sense of achievement I have found here in Bethel.
A long way from my big city upbringing, this resort and this part of
the world have provided me and my family with the most wonderful
lifestyle we could have ever imagined.
Dick Rasor, Proprietor, left and Allen Connors, Managing
Partner, discuss guest room and public space renovations
planned for the resort’s centennial year.
My sincere thanks go out to the hundreds of loyal employees over the
years and especially to Allen Connors, our general manager and my
business partner for the last decade. And, of course, to the 30,000 or
so overnight guests we serve every year, who have rewarded our efforts
with their appreciation, kind words and repeat visits.
Thanks also to our business partners, who have suffered with us
through the inevitable downturns in a volatile business and have
stepped up to make this publication possible.
It has been a wonderful, rewarding ride over the past 33 years … and
it’s not over yet.
Sincerely,
Congratulations to The Bethel Inn Resort
on their 100 Year Anniversary!
Constellation is proud to be chosen by The Bethel Inn Resort as their
supplier of electricity.
Comfort, attention to detail, continuous improvements to service and a history of excellence!
These are just some of the reasons why guests continue to choose The Bethel Inn as a top resort destination
in Maine. They are also some of the reasons why The Bethel Inn chose Constellation as its energy supplier.
Drawing on its strength and expertise as the nation’s leading competitive electricity supplier, Constellation
helps Maine businesses intelligently buy, manage and use energy.
As the endorsed energy supplier to the Bethel Area Chamber of Commerce, Constellation can help you
develop energy management solutions to protect your bottom line.
Learn more at constellation.com/bethelAD1
© 2012. Constellation Energy Resources, LLC. These materials are provided by Constellation NewEnergy, Inc.
Any offerings described herein are those of Constellation NewEnergy, Inc., a subsidiary of Exelon Corporation.
Brand names and product names are trademarks or service marks of their respective holders.
All rights reserved. Errors and omissions excepted.
Dick
bethelinn.com
Richard D. Rasor, Proprietor
www.BethelMaine.com | 800-442-5826 | [email protected]
Call for a FREE
Visitors’ Guide
and Map
Bethel
Four seasons of fun!
www.bethelhistorical.org
Tour nine period rooms View changing exhibits Browse for books, gifts
(1813-1869), including about the area or visit and special publications
one with Rufus Porter our Spidell Research
in our well-stocked
School murals
Library
Museum Shop
The Bethel Inn Resort
Bethel Area
Chamber of
Commerce
Maine’s most beautiful mountain village
BEthEl histoRiCAl soCiEty
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(800) 654-0125
MAiNE MiNERAl MUsEUM
www.mainemineralmuseum.org
Preserving important
minerals, gems and the
mining history of Western
Maine.
Open year round.
Museum store featuring
an extraordinary selection
of Maine gems and
jewelry.
The Bethel Inn Resort
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THE REBIRTH OF THE BETHEL INN
A recent conversation with The Resort’s Proprietor
W
hen Dick Rasor bought
the nearly-bankrupt
Bethel Inn in 1979, the doors of
the aging hotel had been
shuttered for nearly three months, and it held dim
hopes of reopening. With new capital and an aggressive marketing program, the Inn not only reopened,
but has flourished over the past 33 years, expanding
from 100 to 200 acres, 60 guest rooms to 150, nine
golf holes to 18, adding a free-standing health club
and conference center, and a new casual dining and
pub complex. The Bethel Inn Resort has grown from
hosting 3,000 overnight guests a year in 1979 to over
30,000 guests a year today.
Time Line ~ 1913-2013
One of the secrets to the Inn’s turnaround was
Rasor’s use of modern marketing techniques, or
what he calls “accelerating the word of mouth.” He
also didn’t shy away from some creative marketing
opportunities. For instance, during the “no-snow”
winter of 1980, he helped his friend Les Otten, then the
manager of Sunday River, bring a snow-filled dump
There is virtually no turnover of senior management
staff, and many of the key personnel have worked
their way up to senior-level positions. “Wedding
Maven” Mary Brown, the resort’s wedding coordinator, started out as a bus person 32 years ago.
Another goal was to generate repeat business and
have guests come back to the Inn year after year.
One of the ways he maintains a faithful clientele is by
offering first-class amenities, but on a smaller
scale. The Bethel Inn caters to guests looking for a
resort with all the expected amenities, but with an
affordable price tag.
1914–1920: New guest accommodations,
1940: Peter Schutt becomes manager,
manager Harriet “Ma” Cilley, adding the
“Oaks” guest building and installing central
heating and an electric elevator.
The Bethel Inn Resort
As a local company, Dead River Company knows
the value of providing comfort a community
can count on. That’s why we congratulate
The Bethel Inn Resort on 100 years of
welcoming guests from all over the world.
We sincerely appreciate their commitment
to keeping us comfortable when we
break free from the daily routine.
Rasor also credits much of the success to the employees. He made it a priority to create a work culture
that is based on a shared value of wanting to do
everything possible to make every guest feel at home.
“Our simple credo is, ‘The answer is yes…what’s the
question?’” says Rasor.
1930s: Under new manager Sam Blackwood,
1928: Major improvements made under
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truck from Sunday River to Boston Common, filling
the Common with loads of man-made snow.
1913: The Bethel Inn opens its doors on July
12 to guests, mainly outpatients of Dr. John
George Gehring’s clinic.
“The Pines,” “The Elms,” and the “Willows,”
and a lake house property on Songo pond
are acquired and renovated, bringing capacity to 80 guests.
Celebrating Bethel Inn’s Big Centennial
the Inn stays open in the winter. Lackluster
response results in losses of $100K a year.
closing the Inn for winter, cutting losses to
$45K annually.
1956: Another round of improvements
is made, including private bathrooms,
building renovations and an outdoor
swimming pool.
1961: Bell Telephone constructs a commu-
nications station, and the Inn houses the
crew. Sunday River Ski Way begins its third
season and the Inn tries again, unsuccessfully, to generate winter business.
1966: The Inn is sold back to the Bingham
Trustees.
1967: Golf course is expanded to a regulation
nine-hole layout.
1966–1975: The Inn continues to struggle,
with decreasing numbers of wealthy guests
“from away.”
1976: Harris/Cahill Partners purchase and
re-open the Inn during the winter with
Ernie Trembley as general manager.
South Paris (207) 743-8991
Rumford (207) 364-3751
www.deadriver.com
1979: On February 28, the Inn closes its
doors and Canal Bank intends to sell it
off piecemeal. On May 22, Dick Rasor,
corporate executive from New York, buys the
Inn for $450K.
1980: A weak economy stifles growth; Rasor
returns to the corporate world to generate
investment income. Jim Diebel becomes
interim manager, followed by Ray Moran,
former local bank president.
1981–1985: Operation stabilizes, yielding
double-digit annual revenue growth.
1986: Rasor returns full-time, plans and
builds a freestanding conference center.
2000: Allen Connors is named general
1987–1989: Forty Fairway Townhouse
2001–2006: Thirteen luxury Millbrook
condominiums are added, with guest rooms
now totaling 150. Vacation Ownership
Program is thriving, with 2,000 fractional
owners.
condominiums are sold, funding an 18-hole
championship golf course and health club
with year-round outdoor heated pool.
1990–1997: Continuous upgrades are made
to facilities, green energy initiatives, and
infrastructure improvements.
1998: Sixteen guest room/luxury suite expan-
sion is completed. Guaranteed Performance
School of Golf is launched.
manager, then managing partner.
2007–Present: Recession takes its toll, but
operating efficiencies result in growing
bottom line. New financial package, including funds for improvements and upgrades, in
place with Northeast Bank.
The Bethel Inn Resort
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Digital Dining copy.pdf
A BRIEF HISTORY
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12:23 PM
HAPPY 100TH!
1913–2013
Congratulations
from Digital Dining
and HDSNE
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your business
partner for the
hospitality
industry
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1913: AN AUSPICIOUS OPENING
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The Tiffany plaque, shown above, greets guests in the
main lobby of the Bethel Inn. The plaque includes the
names of five patients who, in partnership with Dr.
John George Gehring, opened the Bethel Inn in 1913.
DR. JOHN GEORGE GEHRING,
THE MIRACLE MAN OF BETHEL
Dr. Gehring moved to Bethel to recuperate after
suffering a breakdown. His regimen was successful,
and he opened a practice in Bethel in 1895 to treat
patients with nervous disorders similar to his own.
Gehring House served as his home and clinic, where
he treated wealthy patients from New England and
beyond, most staying at the Bethel Inn.
WILLIAM BINGHAM II,
A RECLUSIVE PHILANTHROPIST
After receiving treatment from Dr. Gehring, William
Bingham purchased a home near the Gehring House.
An avid philanthropist, he was the prime benefactor of
the Bethel Inn, which would not have survived without
the support he, and later on, his estate, provided.
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HARD TIMES FOR THE BETHEL INN
From its opening until the 1950s, the Inn catered to its
wealthy summer clientele, who returned every year to
stay for “the season.”
By the 1960s, the Inn’s best days were past, along with
its loyal summer-long guests. Even with the continued
Bingham support, a succession of new owners, and
new investment, the Inn struggled.
Finally, on February 28, 1979, the Bethel Inn closed its
doors, perhaps forever.
1979: A NEW BEGINNING
The mortgage-holder, Canal Bank of Portland,
intended to sell off the 100-acre, five-building
complex piecemeal. But the bank decided to make one
last effort to sell the Inn as a whole.
What better candidate than a 40-year-old, successful,
but semi-burned-out advertising executive?
On May 22, 1979, Richard D. Rasor became the sole
owner of the Bethel Inn for $150,000 cash and a
$300,000 mortgage. Rasor, who grew up in Manhattan
and raised a family in New York and Detroit suburbs,
had never operated a hotel before.
Jim Diebel, Interim Manager with Dick Rasor, circa 1980
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The Bethel Inn Resort
While Rasor’s credentials weren’t exemplar y,
the opportunity coincided with his two basic
objectives: to live in New England where he could
ski and golf, and to own a marketing-driven
business where his prior career at the J. Walter
Thompson advertising company would be useful.
At the time, he envisioned a
wonderful lifestyle and a growing business. Certainly not the
reality of snowless winters, a
deep recession, and a forced
re-entr y into adver tising,
where he commuted between
Bethel and clients in New
York, Detroit, Pittsburgh and
London to keep investment capital
flowing.
For More information
contact Mike Wolf
603-431-3227
www.hdsne.com
Yet, by 1986 the business
had grown to a point where
major investment and expansion made sense. Since then,
the Bethel Inn has grown into
The Bethel Inn Resort: from
100 to 200 acres, 60 guest rooms
to 150, nine golf holes to 18, a
freestanding health club and
conference center, and a new
casual dining and pub complex.
The Inn, which hosted 3,000
overnight guests a year in 1979,
now hosts over 30,000 guests
annually.
POSTSCRIPT
It is hard to say what the Inn’s
founders would think of the
resort today. Regardless, the
plaque honoring them will remain in its place of prominence.
The Bethel Inn Resort
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THE BETHEL INN
RESORT TODAY
LODGING
A hundred-year history,
updated with every modern convenience today’s
guests expect. Choose from luxury suites, spacious,
fully equipped condominiums, traditional inn rooms,
standard budget accommodations, and vacation
ownership programs.
The Bethel Inn Resort:
The Deluxe Suite rooms are the height of country
elegance. The two-room suites consist of a
separate bedroom and living area, air conditioning, gas
fireplaces, two TVs and a whirlpool bathtub.
Deluxe rooms, which are located in the Main Inn and
The Oaks buildings, vary from large single rooms with
a living area to two-room suites with separate living
room. All have a sofa bed, air conditioning and either
two double beds or a king bed.
The Millbrook and Fairway Townhomes are one,
two and three bedrooms. Townhomes offer all the
amenities of a private home, including gas fireplaces,
air conditioning, fully equipped kitchens, a large living
and dining area, sundeck, washer and dryer and daily
maid service.
Owning at The Bethel Inn Resort
Since 1988 the resort has offered the opportunity for ownership, now with 53 completed
luxury condominiums and nearly 2,000 participants in the Vacation Ownership program.
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The Bethel Inn Resort
Vacation Ownership: This program offers interval own-
ership of luxury townhomes at a very affordable cost.
Owners are entitled to enroll in the RCI program,
which allows owners to trade among RCI’s 4,000
vacation properties worldwide.
The Millbrook Tavern & Grille
offers a casual atmosphere for
lunch and dinner with a bar,
high-top tables, booths and
widescreen TVs. The menu
includes extensive pub food
offerings along with entrees
ranging from fish and chips
to New York sirloins. Guests
and locals alike enjoy dining in
a family-friendly, welcoming
atmosphere.
“Exquisite entrees… fine
wines of the 1980s and 90s are
recommended to accompany
each meal. If elegant dining
arouses your romantic senses,
you’re going to fall in love at the
Bethel Inn.”
~ Ski Trax Magazine
Congratulations
to the Bethel Inn
on its 100th anniversary
celebration
from everyone
at
Curtis Thaxter
Curtis Thaxter
at t o r n e y s at l aw
For more information contact Pete Thaxter at [email protected]
One Canal Plaza, Suite 1000, Portland, ME 04101
207-774-9000
www.curtisthaxter.com
The last three luxury units
that will be constructed in the Millbrook complex
are now available for purchase. The units are on the
first hole of the golf course and just steps away from
the Main Inn Building. These Townhomes offer two
or three bedrooms, fireplaces, Jacuzzi tubs, a large
living/dining area and outdoor deck overlooking the
golf course and cross country ski trails.
Townhouse Ownership:
Participation in The Resort’s rental program is optional but can offset much of the cost of ownership, even
during owner usage via lock-out bedrooms, which can
be rented separately.
For more information on either of these two ownership programs, contact The Resort at (800) 654-0125.
DINING AT THE RESORT
The Main and South Dining Rooms and Veranda offer
traditional New England and Continental fare with a
wide selection of appetizers, entrees and home-baked
desserts. Enjoy the freshest of seafood (live lobster,
of course), a signature prime rib, chicken, veal or
vegetarian specialties. Attentive, friendly service
combined with golf course and mountain vistas
provide a memorable dining experience.
The Bethel Inn Resort
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Congratulations on your
100th Anniversary!
Oxford Networks is proud
to be your provider.
MAINE’S PREMIER FOUR SEASON RESORT
SUMMER: Time to Play
WINTER: On and Off the Slopes
Renowned architect Geoffrey Cornish designed our
6,663-yard, par 72 course to take maximum advantage of the mountain vistas and natural beauty of
the area. Tree-lined fairways, natural hazards, welltrapped greens and five tee positions make play
challenging for golfers of every ability.
There is nothing quite like the off-mountain, country
elegant atmosphere of this turn-of-the-century resort
in the heart of “The greatest ski town in the Universe,”
according to Ski Magazine.
But summer fun doesn’t end with golf. The
health club includes saunas, a fitness room,
and an outdoor year-round heated pool. The
Lake House offers swimming, canoeing and
kayaking. Spa services, lawn games and tennis
provide ample on-campus diversions for our
non-golfing guests.
SUMMER ACTIVITIES
The Activities Concierge can also arrange for guided
fishing and canoe trips, ATV trips, scenic ski lift and
mountain zip line rides, mountain and road biking
and a wealth of other summer and fall activities.
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At the resort:
Off campus:
Championship Golf
Fly Fishing Schools and Guided Trips
Golf School and Clinics
Canoe and Kayak Adventures
Spa Services
Har-Tru Tennis
The Lake House
ATV Mountain Adventures
White Water Rafting
Mini Golf and Waterslides
Gem and Mineral Tours
Mountain Bike Rentals
Mountain Biking, Zipline Tours and
Badminton, Croquet, Ping Pong
The Bethel Inn Resort
The resort’s extensive cross country ski and snowshoe
network starts out the back door of the Main Inn
building, and the health club offers an outdoor heated pool (heated to 90 degrees!), providing a relaxing
solution to tired muscles at the end of an active day.
Moose and Wildlife Safaris
Canoes and Kayaks
1-888-342-7678
Bangor • Brunswick • Falmouth • Lewiston • Norway
Community Banking,
since 1872.
Nearby Sunday River is renowned for its impressive
snow-making capability and extensive trail network,
while neighboring Mt. Abram is known as “Maine’s
Friendliest Mountain” with family-friendly offerings,
and very affordable lift and lodging ski packages.
Scenic Chairlift Rides
Scenic Drives, Hiking and Nature Walks
WINTER ACTIVITIES
The Guaranteed Performance School of golf boasts
7,000 satisfied graduates, on-course instruction, video
analysis and a unique 3:1 student/instructor ratio.
Just 15 minutes from 176 trails and 23 lifts and
terrain for every skill level, The Bethel Inn Resort
offers easy access to downhill skiing and riding and
avoids the on-mountain hustle and bustle associated
with ski area lodging. A complimentary ski shuttle is
an added convenience. At the resort:
Cross Country Skiing and Snowshoeing
Spa Services
Ice Skating
Horse-drawn Sleigh Rides
Off-campus:
176 skiing/riding trails at nearby
Sunday River and Mt. Abram Ski Resorts
Snowmobile Adventures
Dog Sledding
Indoor Rock Climbing, Laser Tag and Bowling
Snow Tubing
This 30-foot natural stone fireplace
greets our Conference Center guests for
meetings and special events of up to 300.
Ski - Golf - Meetings
Special Rates and Packages
Congratulations to The Bethel Inn Resort
on 100 Years in Maine!
Like You, We’re Invested in Our Community.
For more than a century, Northeast Bank has helped homes get
built, businesses grow and families achieve their financial goals.
We’re invested in the community because this is our home, too.
Plan your escape to Bethel...
(800) 654-0125 bethelinn.com
The Bethel Inn Resort
11
Infinger Insurance.pdf
‘Everything from the
accommodations, to the
conference set-up, to the
food was handled with
professionalism and pride…
your staff really went the
extra mile to make our
meeting a success.”
MEETINGS
& RETREATS
T
he Bethel Inn Resort’s campus-like setting, far
removed from urban distractions, is the ideal
venue for a business meeting or retreat, offering the
perfect balance of productivity and recreation. Its wellestablished reputation among New England’s meeting
planners and event coordinators has generated repeat
visits from the region’s most prestigious organizations.
The Resort has a range of meeting spaces available for
meetings from three to 300 guests. Choose from the
more formal, 3,000 square-foot freestanding conference center or the country-casual atmosphere of the
Gibson Room or Library, complete with fireplaces.
Clients have enjoyed the resort for decades and return
year after year.
WEDDINGS
“We found the Bethel Inn and
fell in love with its charm and
character instantly… It ended
eight months later with an
amazing, one-of-a-kind
wedding. All of our guests
traveled a minimum of 3½
hours to celebrate with us and
we have only heard positive
responses about their time at
the inn. Thank you for making
our special day unforgettable.”
Our freestanding Conference Center is available for your gathering
of up to 300 people.
Experienced professional meeting coordinators work
closely with a representative from each organization
to ensure that every detail is planned and executed to
your satisfaction. Corporate, association and recreational group clients
consistently rate The Bethel Inn Resort at 4.8 on a scale
of one to five, and 99% say they would heartily recommend The Resort for either conferences or vacations. “Among the 25 best places in the U.S. to host an unforgettable
family gathering” ~ Travel & Leisure Magazine
If the bridal couple is looking for a celebration, not just a reception, some
place exceptional rather than just expected, then The Bethel Inn Resort
is the perfect place to host a remarkable wedding at a surprisingly
affordable cost.
~ Major New England
Medical Facility
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12:30 PM
Congratulations to the
Bethel Inn on their
100 year
anniversary
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“Our meeting went so
smoothly and was a complete
success, thanks to your hard
work, warm hospitality and
world class customer service.”
~ One of Maine’s
Largest Retail Chains
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Infinger Insurance is a family
owned business that takes pride in
offering clients superior customer
service. We are committed to
solving your insurance problems
no matter how complex.
Call for more information
888-292-2174
www.infingerinsurance.com
HOME • AUTO • BUSINESS • LIFE
Our 43 Years in Business
Is Nothing Compared to your 100!
With every resort amenity imaginable and every detail planned and
carried out by a caring, attentive staff, the event will be remembered by
every guest long after they have departed.
Congratulations From the
Agren Appliance Family.
From the rehearsal dinner to private hospitality rooms, from horse-drawn
carriages to fireworks on the golf course, the photographer, music, cake,
flowers and spectacular reception menus, everything will be coordinated
by The Resort’s experienced professionals.
~ Julie L., Auburn, Mass.
“Things were great. I can’t say
enough wonderful things. My
new husband and I look forward
to celebrating anniversaries
there in the future. My entire
family will be planning a
reunion – we want to have
it at the Inn.”
~ Staci K.,
New Gloucester, Maine
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The Bethel Inn Resort
AgrenAppliance.com
Maine’s Largest Independent Appliance Retailer.
AUBURN
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40 Minot Ave.
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725.0644
WALDOBORO
1401 US Rt. 1
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313 Main Street
743.0601
35 Foden Road
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The Bethel Inn Resort
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Worthing & Going.pdf
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2013 MAJOR EVENTS
December 31
Ring in the New Year at The Bethel Inn Resort
Come celebrate our 100-year anniversary with
a five-course dinner in our Main Dining Room,
followed by live music by The Pete Kilpatrick Band.
May 3
C
The 2013 golf season gets underway
Golf, golf school and group getaways… start
planning yours today.
Congratulations to
The Bethel Inn Resort
for 100 years of Hospitality.
M
Bethel Historical Society
Y
The Bethel Inn Resort
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July 4
Celebrate the Fourth of July with fireworks
at the Inn
The annual Bethel Art Fair on the Village Common
is also held this weekend. Art exhibits, live music,
family activities and more… all just steps away
from the Inn.
July 20
Bethel’s annual Mollyockett Day Celebration
An arts and crafts festival with live music,
family activities, demonstrations and great food.
A fun-filled day topped off with fireworks and
live music at the Inn.
21 Broad Street
Bethel, Maine 04217
207-824-2175
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Providing insightful advice so
you can make informed decisions.
800-654-0125
[email protected]
www.bethelinn.com
7 Portland Farms Road, P.O. Box 6477 • Scarborough • Tel (207) 883-2230
190 Main Street, P.O. Box 429 • Saco • Tel (207) 282-4171
wg-cpa.com
July 26 – 28
13th Annual New England Couples
Golf Championship
We’re celebrating our 13th year. Sign-up today
for this fun-filled weekend where couples from
around New England enjoy a light-hearted weekend
including a lobster bake, live music, resort activities
and two-day golf tournament.
Sysco Northern New England
36 Thomas Drive
Westbrook, ME 04092
1-800-632-4446
August 1 – 3
The Third Annual Maine Comedy Festival
Join 15+ comics from across the country, a
weekend full of laughs not to be missed.
September 10 – 12
The 20th Annual Fall Festival Pro-am
Golf Tournament
A lasting tradition at The Inn, the tournament
offers over $17,000 in prize money and merchandise.
October 3 – 5
24th Annual Maine Mountain – Jeep Jamboree
Hundreds of Jeeps converge on Bethel, Maine for
this annual weekend with trail rides, entertainment,
even a parade.
October 25 – 27
Ghosts and Gravestones Getaway Weekend
Lectures and guided tours with the Bethel
Historical Society provide an educational and
enlightening weekend for ghost hunters and
history buffs alike.
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The Bethel Inn Resort
Sysco Northern New England is committed to bringing new and emerging
locally produced products to market and helping local farmers expand their
marketplace. This commitment means that our customers can now buy more
locally grown and produced products than ever before.
ENJOY!
Sysco Northern New England congratulates
The Bethel Inn
On their 100th anniversary
The Bethel Inn Resort
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RIP IT UP.
WE’LL MAKE MORE.
Some resorts simply pray for snow.
At Sunday River, we do something
about it. We make more snow —
more often — than anyone else.
And every year, our obsession pays
off with the most dependable snow
coverage in the east. So no matter
what it’s doing in your backyard,
it’s snowing up here. No wonder
everyone is happy.
Ski & Stay packages start at $69 for
slopeside lodging plus a lift ticket.
et
sundayriver.com
Find your Happy Place.
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The Bethel Inn Resort