advantage - Continental Girbau

experience the
advantage
high-speed equipment | unique store services | management training | marketing support
The Express Laundry Center™ package is a proven and complete turnkey solution for new vended
laundries. The Express Laundry Center brand teams highly efficient, high-speed laundry equipment
and multiple services with local marketing and management support. It is a complete store
solution available to investors only through Continental Girbau.
experience
storeowner advantages
A Proven Concept – Express Laundry Center
60-Minute Wash & Dry
The Express Laundry Center offers a complete solution to
storeowners and investors looking for a proven, self-service laundry
brand. The Express Laundry Center brand is free of franchise
restrictions, costs and red tape. Even better? Express Laundry
Centers deliver huge advantages to storeowners, including a
mix of high-speed ExpressWash™ Washer-Extractors and
complementing drying tumblers; branded store services;
marketing and public relations support spanning store signage,
press releases, websites, brochures and door hangers; and
management and operational assistance, including employee
handbooks, operational procedures, hiring guidelines and more.
But that’s just the beginning ... Express Laundry Centers are
unique. Not only do they provide customers a 60-minute wash
and dry, they deliver craved services to attract a variety of
demographic groups, from families to professionals and singles.
And, because laundry is completed sooner, customers enjoy the
timesaving convenience and owners relish faster customer turnover,
which ultimately beefs revenue!
When investors utilize the Express Laundry Center solution,
they’re a step closer to gaining loyal clientele, store efficiency
and bolstered profits.
Reduced Utilities for Bolstered Profits
While the average vended laundry’s profits are hacked by catapulting utility costs, Express Laundry Center profits aren’t. Express
Laundry Centers boast highly-efficient equipment engineered to
save water, electricity and natural gas. Rest assured, those savings
add up quickly!
“
Owning an Express Laundry Center is
like having a franchise without franchise fees.
The Express Laundry Center brand is backed by a
successful business model and therefore provided us with
added credibility for acquiring financing and negotiating
favorable lease agreements.
”
– Rob Maes,
Owner of Two Express Laundry Centers, Houston Area, TX
experience the advantage
ExpressWash High-Speed Washers
It’s all about advantage. And there’s a significant advantage to investing in Continental high-speed
laundry equipment. ExpressWash™ Washers improve customer turnover, provide a considerable
savings in utilities, simplify installation and enable storeowners to market 60-minute wash & dry.
The High-Speed Advantage
So what’s the difference between high-speed ExpressWash Washers
and traditional hard-mount washers? ExpressWash are freestanding
washers that reach extract speeds of up to 381 G-force. Traditional
hard-mount washers normally achieve extract speeds of just 75-200
G-force. By generating more than double the G-force extract,
ExpressWash Washers remove more water from every load, which
cuts resulting dry time by up to 50 percent over most hard-mount
machines. This saves customers time and decreases natural gas
and electricity usage, which in turn, saves dollars and bolsters profits.
Maximized Efficiency
The average vended laundry outputs more than 26 percent of
its gross revenue to utilities, according to a recent Coin Laundry
Association (CLA) industry survey. ExpressWash high-performance
washer-extractors are engineered to cut gas, water and electricity
use by bringing together a number of unique engineering features,
including a freestanding and sump-less design, high-speed G-force
extract, exclusive AquaFall™ and AquaMixer™ systems, and superior
owner programmability.
Control Flexibility
The highly programmable control on ExpressWash Washers puts
storeowners in the driver’s seat! Unlike most washers on the market,
ExpressWash allow programmability of G-force extract, mechanical
action, wash temperature by degree, water levels and wash/rinse/
extract time in each phase. The control’s flexibility allows multi-level
vend pricing on the same machine depending on the wash program
selected, time of day, or day of the week. It’s simple to change vend
prices according to each program’s efficiency. Through proper programming, Express Laundry Centers can curb utilities and effectively
shorten the time it takes customers to complete laundry.
Estimated Express LAUNDRY CENTER™
Utility savings examples
3500 sq. ft. store
Equipment Mix
Hard-Mount Store: 18-DoubleLoad, 12-TripleLoad, 14-ExtraLoad, 4-PowerLoad,
24-2x30 Stack Dryers, 4-75-pound dryers
Express Store: 18-EH020, 16-EH030, 14-EH040, 4-EH055, 4-EH090, 24-2x30 Stack
Dryers, 4-75-pound dryers
Utilities Consumed per Year
(4.5 turns/day, 365 days/year)
Water Usage (gal.)
Hard-Mount
Express Store
Savings
3,589,848
1,989,488
1,600,360
Hot Water Usage (gal.)
717,970
397,898
Electricity Usage (kW)
60,777
61,038
(261)
Gas Usage (therms)
43,544
18,667
24,877
320,072
Utilities Costs per Year
Hard-Mount
Express Store
Savings
Water Cost ($5.27/1000 gal.)
$18,918.50
$10,484.60
$8,433.90
Electricity Cost ($.10/kW/h)
$6,296.56
$6,323.53
($26.97)
Combined Water Heating and
Dryer Gas Costs ($0.90/therm)
$39,189.73
$16,800.03
$22,389.70
Total ESTIMATED Express Laundry center
ANNUAL Savings: $30,797
1500 sq. ft. store
Equipment Mix
Hard-Mount Store: 12-DoubleLoad, 8-TripleLoad, 4-ExtraLoad, 2-ExtraLoad Plus,
13-2x30 Stack Dryers
Express Store: 12-EH020, 8-EH030, 4-EH040, 2-EH055, 13-2x30 Stack Dryers
Utilities Consumed per Year
(4.5 turns/day, 365 days/year)
Hard-Mount
Express Store
1,614,578
858,991
755,587
Hot Water Usage (gal.)
322,916
171,798
151,118
Electricity Usage (kW)
29,637
27,007
2,630
Gas Usage (therms)
21,612
8,819
12,793
Water Usage (gal.)
Savings
Utilities Costs per Year
Did you know that a 3,500-sq. ft. Express
Laundry Center would save an estimated
$30,797/year in utility costs when compared
to a traditional hard-mount washer store?
This is because Express Laundry Centers boast
high-speed, freestanding Continental ExpressWash
Washer-Extractors engineered to cut utility costs.
Anarray of unique engineering features coupled
with superior owner programmability lowers
water, natural gas and electricity usage
while maximizing customer turnover
during peak hours.
Hard-Mount
Express Store
Water Cost ($5.27/1000 gal.)
$8,508.82
$4,526.88
$3,981.94
Electricity Cost ($.10/kW/h)
$3,070.38
$2,797.91
$272.47
$19,450.39
$7,936.92
$11,513.48
Combined Water Heating and
Dryer Gas Costs ($0.90/therm)
Savings
Total ESTIMATED Express Laundry center
ANNUAL Savings: $15,768
Disclaimer: The above examples contain hypothetical estimates of utility savings and results based
from mathematical models and varied testing data. Data, factors and economic conditions are beyond
our/your company’s and your customer’s control. The actual results that your company and/or your
customers experience may vary from these estimates and projections. For a copy of the calculations
and assumptions used in these examples please contact Continental Girbau, Inc. at 800-256-1073.
Increased Customer Turnover
Unlike traditional hard-mount washers, ExpressWash Washers are
installed quickly without the need for concrete foundations, grout
and bolts. Slide them into place, level and connect the utilities. A
multi-directional Spring (MDS) system absorbs 95 percent of the
washers’ vibrations and load energy making high-speed extraction
possible and expanding washer location possibilities. ExpressWash
can be installed in unconventional locations including areas with
wood or tile floors and second-story locations—all with little or no
floor preparation and cost.
Operating on single-phase power, ExpressWash Washers consume
less energy and are less costly to install when compared with
industry-standard three-phase power units. Additionally, ExpressWash 20-pound capacity washers plug into a standard appliance
outlet, eliminating the need for rewiring. They are an ideal and
energy-efficient replacement for water-guzzling toploads.
“
WA
SH
=
For example, with a 20 percent
minutes
minutes
increase in production shown in
DRY
DRY
the example on the right, you can
have the same amount of store
traffic/cycles per day in an Express
Laundry that is 2800 square feet
customer
customer
versus a traditional hardmount
cycles/day*
cycles/day*
store that is 3500 square feet. A
storeowner would not only save on the rent/lease cost of the
building but fewer machines are required so equipment investment
costs go down as well as triple net (if applicable), insurance,
utilities, machine maintenance/service fees, etc.
60
=
75
=
15
12
Simultaneously, customers are happy because they spend
significantly less time doing laundry! It’s a win-win.
Increased Store Income Potential
ExpressWash Washer-Extractors deliver more washing capacity
from a smaller footprint—increasing your store’s capacity, income
potential, and resale value. According to the Coin Laundry Association (CLA), the estimated resale value of a store is approximately
3.5 to 6 times the store income. If a store is increasing it’s cycles
per day by 20 percent, they are in turn increasing their income
which positively affects the resale value.
By simply processing more customers you
have more overall turns on all the equipment.
And, there are no roadblocks. When you are drying
faster, you reduce dryer bottlenecks.
”
– John Stuckey, Owner of Two Express Laundry Centers, Lexington, NE
“
LD
FO
Simple Installation & Single-Phase Power
=
LD
FO
The Online Energy Analysis is a
tool that illustrates
exactly how much
money can be
saved on utilities by
installing ExpressWash™
Washers rather than traditional hard-mount machines.
Access the Online Energy Analysis
at www.continentalgirbau.com, and see the
utility savings for yourself.
With ExpressWash, customers wash and dry laundry in 60 minutes
or less, compared with 75 minutes required in a hard-mount washer store. Because customers are in
and out sooner, Express Laundry
Hard-Mount
Centers can accommodate more
Washers
customers and turns per day. In a
business thriving on peak business
hours, this can mean significantly
IN OUT
IN OUT
greater profits per day.
WA
SH
Online Energy
Analysis
Customers are in and out faster. Typically, in less than
50 minutes, our customer’s laundry is washed and dried.
”
– Shane McKinney,
Owner of the Express Laundry Center, Miles City, MO
experience the advantage
unique store services
Customers crave timesaving conveniences. In providing such conveniences, Express Laundry Centers™
are unique. Express Laundry Center storeowners benefit from multiple revenue streams, not just
traditional self-service customers. Express Laundry Centers also glean revenue from multiple levels of
laundry and professional cleaning services, along with craved amenities for greater customer appeal.
Drop & Shop Service
We wash, dry and fold.
Load & Leave Service
You load. We dry and fold.
The Express Laundry Center Drop
& Shop™ Service simplifies life for
busy parents, professionals and
college students. Users of Drop &
Shop simply approach the Express
Laundry Center’s drive-up door
(where available) and buzz the store’s
attendant. The employee will greet the customer,
get their laundry and give them a receipt—all without requiring
the customer to leave the comfort of their vehicle. The customer
can drive up later to pick up their laundry—perfectly washed,
folded and packaged!
The Load & Leave™ Service allows
customers to do their laundry faster.
Express Laundry Center customers simply load their laundry in the
washers, start the machine and leave
the rest up to the attendants. They will
transfer the laundry to the dryer, fold
it and call the customer when it’s done. This
enables customers to make the most of their time. They can
run errands and come back to completed laundry.
Drop-off Drycleaning Service
We recommend that Express Laundry Centers form a partnership
with their local fabricare professionals. This enables customers to
make one stop for all their laundry needs—including drycleaning.
Express LAUNDRY CENTERs™
sell TIME-saving conveniences
60 min. Self-Service Laundry
You load, wash, dry & fold
10 min. L oad & Leave Service
You load. We dry & fold
4 min. Drop & Shop Service
We wash, dry & fold
4 min. Drop-off Drycleaning Service
0 min. Valet Laundry Service
We pick up & deliver
“
The advertising support has made our
marketing efforts consistent. We are
always doing something to get our name
out there and it has really paid off.
”
– Peggy Teft,
Express Laundry Center, Oshkosh, WI
experience the advantage
marketing support
Existing storeowners will tell you that if you want to be recognized as one of the better, more professional
stores in your market you have to get your name out. You must do something to let people know about
your store. Finding the time to advertise your store consistently and getting your message out to the
community can be a challenge but Express Laundry Centers™ make it easy!
Your investment in an Express Laundry Center includes access
to professionally designed advertising to help you sell the value
added benefits of your laundry to existing and potential customers.
The offering of services includes a vast array of support pieces that
have been tested and proven in the industry. And, for an additional
fee, our creative staff will customize each piece with your laundry’s
contact information, obtain a mailing list, arrange the printing and
mailing (if required) and/or submit ad art to local publications.
We will handle all your advertising needs—from start to finish!
Express Laundry Centers
marketing support materials
• Express Laundry Center™ logo
• Interior and Exterior Signage
• Direct Mailers, Brochures, Door Hangers
• Advertisements
• Press Releases
• Laundry Bags, Aprons, Shirts
• Laundry Debit Cards
• Custom Panels for Change Machines, Card Readers
and Soap Dispensers
• Radio Advertisements
• Grand Opening/Coming Soon Banners
• Websites and Online Advertising
experience the advantage
store management materials/training
Express Laundry Center™ owners are privy to multiple tools that help them better manage their stores, including
employee handbooks, operational procedures, employee training materials and more. It’s simpler to run a
successful business when you have adopted a successful management and training framework. Express
Laundry Center owners are lucky! They can tap into carefully and professionally created management tools
that save them time and help eliminate mistakes.
Experience the Continental
University Advantage
Flexible Financing
G
IN
Continental University is a hands-on,
vended-laundry training seminar
offering potential Express Laundry
Center investors and storeowners the chance to learn from—and
TE
experience—a successful vended
N
NI
RA
CT I V E T R A I
laundry. The interactive training
program—held at the Express Laundry
Center and Continental Girbau headquarters, in Oshkosh, Wis.—
offers investors a real-life laundry experience, while helping existing
storeowners maximize operational and procedural efficiencies.
At Continental University, storeowners and investors gain hands-on
experience with laundry ownership—from cleaning techniques,
maintenance, scheduling, collections, accounting, pricing and
marketing, to personnel management. Participants also learn about
Continental ExpressWash™ and ExpressDry™ laundry equipment
and associated marketing and advertising offerings available to
equipment purchasers. Continental University also includes key
training on the management and growth of full-service segments
of the business, including wash-dry-fold and drop-off drycleaning
and techniques for capturing new commercial laundry accounts.
Continental CustomSelect™ offers flexible financing and competitive fixed rates to address virtually any term requirement or volume
need. Feel good knowing that by choosing an Express Laundry
Center, your store is better equipped to realize significant operational savings and a quick return on investment.
ContinentalCare™ Warranty
Continental laundry products are engineered for durability, long life
and ease-of-use to deliver years of trouble-free operation using less
gas, water and electricity. It is this
commitment to quality that
allows Continental Girbau Inc.
to back its products with an
industry-leading manufacturer’s
warranty—ContinentalCare™!
experience the difference
Contact Continental Girbau, Inc. at 800-256-1073 or your nearest Continental
distributor listed below for more information on Express Laundry Centers!
www.expresslaundry.com
© 2013 Continental Girbau, Inc. Form No. B-CA-EXLC 05/13