Leading in Product Design
Transcription
Leading in Product Design
TU_Brochure_IDE 09-10-2007 15:05 Pagina 1 Ronald Leading in Product Design Industrial Design Engineering TU_Brochure_IDE 09-10-2007 15:06 Pagina 2 Ronald Industrial Design Engineering is everywhere Delft-trained industrial design engineers make an 1 essential, distinctive contribution to innovative and successful products. They are shaping our world. 1. Windows Vista Interface, software IDE alumnus: Tjeerd Hoek Company: Microsoft Market introduction: spring 2007 2. Tuit, prize winning tableware IDE alumnus: Jurre Groenenboom Company: StudioCrisp* for HEMA BV 2 Market introduction: 2005 3. Philips|DE Senseo, coffee machine IDE alumni: Joost Alferink, Robert Bouwmeester and Sven van Westreenen Company: WAAC's design & consultancy for Sara Lee|DE Market introduction: 2001 4. Dutch Railways, double-decker rolling stock IDE alumnus: Ad Kleingeld Company: NS Designfor Dutch Railways Maket introducton: 1994 3 5. Schiphol Airport signage IDE alumni: Martijn Geerdes, Jurriaan Grolman and Rosanne van den Enk Company: Bureau Mijksenaar BV for Schiphol Airport Maket introducton: 1991 6. ResQTec G2 Cutter, rescue tool IDE alumni: Thomas Paulen and Robert Fienieg Company: VanBerlo strategy+design for ResQTec Zumro BV Maket introducton: autumn 2005 (VS) 7. Predator Pulse II Dragon David Beckham Range, soccer shoes IDE alumnus: Sonny Lim Company: Adidas AG Maket introducton: June 2005 8. LivingColors, color your world with light IDE alumnus: Bram Joosen (user interface) Company: Philips Design and Philips Lighting (GOAL dept) for Philips Consumer lamps Maket introducton: 2007 2 4 TU_Brochure_IDE 09-10-2007 15:06 5 Pagina 3 Ronald The power behind successful product development Industrial design engineers 6 Industrial design engineers (ID engineers) educated at Delft University of Technology are engineers trained to work in product development. A multidisciplinary study. ID engineers learn about every aspect of product design. They have strong practical design skills, a broad technological grounding and extensive knowledge of innovation processes. Design and development Industrial Design Engineering at Delft is a breeding ground for first-class designers. But the skills mastered by ID engineers extend far beyond the strict definition of ‘design’. Industrial design engineers can be found in every aspect of product development. From styling to product management. 7 8 World of Industrial Design Engineering This brochure introduces you to the world of industrial design engineering. The skills, the work and the added value. It also describes the opportunities available to you at the Faculty of Industrial Design Engineering. These include degree courses, research and design projects. 3 TU_Brochure_IDE 09-10-2007 15:06 Pagina 4 Ronald The faculty of Industrial Design Engineering Delft University of Technology Industrial Design Engineering is a faculty of Delft University of Technology (TU Delft). Founded in 1862, this is the oldest, largest and most comprehensive technical university in the Netherlands. With over 13,000 students and 2,100 scientists, it is an establishment of both national importance and significant international standing. “Creating successful products people love to use” Cover The heart of the faculty where students work on prototypes and models. Profile With 20 professors in various disciplines and a scientific staff over 200 Industrial Design Engineering (IDE) at Delft University of Technology is the largest university-based design course in the world. Since it was founded in 1969, more than 3400 designers have graduated in IDE. Delft is also a pioneer in educational innovation and a source of important research in the field of industrial design engineering. Added value Product innovation is an essential part of business. But it is not easy. How do you come up with the right idea? How to develop it? And how do you market it successfully? At the Faculty of Industrial Design Engineering, we actually devise, study and improve products. This is done based upon the wishes of users, the business community and society as a whole. It is called integrated product development and it results in products with clear added value for the user. 4 Find out more: Faculty site: www.io.tudelft.nl | University site: www.tudelft.nl TU_Brochure_IDE 09-10-2007 15:07 Pagina 5 Ronald Employment Product development Consultancy Devising new products and developing them in a commercial setting. E x a m p l e s : designer, stylist, product engineer, interface developer. Advising companies on such things as product development, innovation strategies or business processes. E x a m p l e s : strategic product development consultant, strategic management consultant, innovation consultant. Commercial Combining knowledge of technology, markets and management in sectors like marketing, distribution, advertising, sales and service. E x a m p l e s : product manager, product planner, market development manager, brand manager. Education and research This group concentrates upon research and teaching at universities or dedicated research at research institutes. E x a m p l e s : lecturer, researcher, PhD student. Process support Knowledge of development methods and processes is used to improve the quality of products and business processes. E x a m p l e s : methods and techniques engineer in product improvement, head of product safety department, creativity techniques consultant. Product technology Concentrates upon designing and improving production and assembly, through enhancing either the process or the product design. E x a m p l e s : head of in-house engineering bureau, manufacturing engineer, assembly engineer. Entrepreneurship Instead of working for a company, many industrial design engineers start their own company in product design or related areas. “Industrial design engineers are found in a great variety of jobs” ID engineers are employed by a wide variety of companies. To name a few: 5 TU_Brochure_IDE 09-10-2007 15:07 Pagina 6 Ronald Industrial Design Engineers at work “I am currently president of the IDE Alumni association. In 2002, after working for a multinational, I’ve founded my own company with Michiel Oudakker. Our Amsterdam based innovation agency specialises in boosting our client’s innovation power, creating innovation strategies, revitalising product portfolios and developing concepts for new products and services. Among our clients are large companies such as Philips, KPN and Unilever.” “At IDE I’ve learned how to turn abstract ideas into concrete results.” Deborah Nas Co-founder and partner SunIdee Graduated in 1996 www.sunidee.com www.ioalumni.nl “After graduating, I took a one-year follow-up course in car design in Switzerland. Three years later I joined BMW and then moved abroad to work at BMW Group Designworks USA. In 2004 I came back to Munich to become Director Design of BMW cars. In the USA, we designed not only the BMW 6-series, but also other products such as the Nokia Communicator. It’s a good thing for a designer to be confronted with multiple design problems.” Adrian van Hooydonk “Problems are good. They force creativity” 6 Director Design, BMW cars Graduated in 1988 www.bmw.com TU_Brochure_IDE 09-10-2007 15:07 Pagina 7 Ronald “I’m partner and co-founder of an industrial design firm with studios in Leiden, Hamburg and Hong Kong. My responsibilities include the Hamburg studio and npk products. Our firm employs fifty skilled designers, engineers and model makers. They all intend to develop products that stand out from the crowd. Products that are a pleasure to use and that are loved by the people. Our job is to translate the promise of a brand into new products and services.” Wolfram Peters Partner/ co-founder npk industrial design Graduated in 1978 www.npk.nl “A broad view enables you to share different passions” “We intend to develop products that stand out.” “After working for Sony Ericsson, I navigated my career towards TomTom. I truly value the combination of different skills taught at IDE: a broad view enables you to share the passion of both the designers and the engineers. This ability is a crucial factor for accomplishing maximum performance of all parties and is desperately needed when balancing on the thin line between success and failure.” Joost van der Made TomTom Product Line Manager integrated devices Graduated in 1993 www.tomtom.nl 7 TU_Brochure_IDE 09-10-2007 15:07 Pagina 8 Ronald The course Industrial design engineering is a technical degree course concentrating upon product development. Bachelor During the bachelor’s phase, students develop a solid technical background and are introduced to the various aspects of product development. These include: • production and construction techniques; • human-product interaction; • design; • marketing; • (innovation) management. These, together with the methodical aspects of the process and design skills, are brought together through design projects. Master Students of Industrial Design Engineering have a choice of three master’s degree courses and two specialisations (automotive & medisign). 8 Integrated Product Design Covers the whole design and engineering process, integrating all aspects relevant to product development. Design for Interaction Graduates on this course specialise in the analysis and conceptualisation of designs for human product interaction. Strategic Product Design This course emphasises the fuzzy front end of the new product development process (product planning) and also addresses the commercialisation phase. Automotive Automotive is a specialisation in the automotive design domain from a strategic perspective. Automotive design is a field that, more than others, drives on tacit knowledge and the application thereof. Medisign This specialisation trains dedicated and skilled engineers in human anatomy, physiology, medical technology, healthcare systems and some basic surgical techniques. More information about our courses: www.bachelor.io.tudelft.nl | www.ide.tudelft.nl/masters | [email protected] TU_Brochure_IDE 09-10-2007 15:07 Pagina 9 Ronald Unique skills During their time at TU Delft, students Multidisciplinary teams The industrial design engineer has the know-how to communicate effectively with those working in other aspects of product development. of Industrial Design Engineering develop a number of valuable skills. Context mapping Technology marketmatching Knowledge of market conditions, consumer needs and technological possibilities is essential to product development. The industrial design engineer combines an understanding of all three. The industrial design engineer can very quickly master the terminology and ‘state of the art’ of an industry. The innovation processes learned at TU Delft are applicable in a wide variety of environments. From problem to solution Visualisation The industrial design engineer is good at analysing problems, and can convert them into useable solutions. Industrial design engineers are able to explain ideas fully yet concisely by visualising them. On paper, as models or in presentations. Technology roadmaps Technology only really becomes valuable once an appropriate use is found for it. The industrial design engineer identifies those uses. users market technology IDE industrial design engineer product 9 TU_Brochure_IDE 09-10-2007 15:07 Pagina 10 Ronald The added value of Industrial Design Engineers Speed and quality Better communication A structured approach to innovation means that industrial design engineers create products which: • respond to market needs and therefore have a good chance of success; • are truly innovative; • have a short time to market. The industrial design engineer knows about every aspect of product development. So he facilitates communication between specialists drawn from different disciplines. The industrial design engineer also has a number of other talents, which are crucial to product development. Focus on results The industrial design engineer makes sure that product design teams always focus upon the final result, not upon the specialisations of individual members. Creative inspiration When part of a team, industrial design engineers can act as creative catalysts. They are good at generating ideas, devising concepts and facilitating creative sessions. All aspects The industrial design engineer considers every aspect of a product: user-friendliness and design, but also distribution and technical factors like production and assembly. LifeStraw After an extensive user testing in Ghana, Prabhu Kandachar and his team re-designed a 25 cm long personal water purifier that can turn most of the world's surface water into safe drinking water. The LifeStraw Child consists of several filters and two compartments with halogen-based resin and carbon, respectively. The straw has a capacity of 700 liters or one year. “Over a billion people are without access to safe drinking water”. Designer: Prabhu Kandachar (team leader) Product: LifeStraw www.lifestraw.com EXAMPLE 10 TU_Brochure_IDE 09-10-2007 15:08 Pagina 11 Ronald Products that make a difference Using the talents of an industrial design engineer delivers tangible results: products that are easier to use, faster to make or reflect a new and inspiring vision. Footloose Women wearing high heels take discomfort for granted. Marte den Hollander graduated on the design of a shoe that combines the looks of high heels and the comfort of flat shoes. She invented an adjustable heel mechanism: adjusting the heel automatically changes the curvature of the sole to fit the altered shape of the foot. The mechanism has been patented. “Never think everything has already been thought of: all things can be improved”. Designer: Marte den Hollander Product: Footloose EXAMPLE www.martedenhollander.nl Babybloom In a regular incubator, prematurely born babies can suffer brain damage due to overexposure to light and noise. Parents feel sad and powerless because of the limited contact. Heleen Willemsen graduated on an improved design that invites parents to embrace their child and to sit in a comfortable position. A flower shaped cap can shut out light and noise. “The friendly design brings back the 'babyness' in the hospital”. Designer: Heleen Willemsen Product: BabyBloom EXAMPLE www.babybloom.nl SENZ Umbrella After his third umbrella of the week turned inside-out, Gerwin Hoogendoorn decided it was time for a redesign. He graduated on a design that eliminates all possible umbrella frustrations by creating an a-symmetrical shape that allows the umbrella to slice through stormy winds. Rejected by a leading umbrella producer, Hoogendoorn and his friends Philip Hess and Gerard Kool started their own company. Their first 10,000 copies sold out in just nine days. Designer: Gerwin Hoogendoorn Company: SENZ Umbrellas BV EXAMPLE www.senzumbrellas.com 11 TU_Brochure_IDE 09-10-2007 15:08 Pagina 12 Ronald Partnership with industry A strong, active connection Business projects Partnerships with industry are an important part of the teaching and research conducted by the faculty of Industrial Design Engineering. We have developed long and successful relationships with many companies, encompassing degree, research and design projects. Our links with the business community are further reinforced by the fact that many of our academic staff continue to pursue part-time careers in the commercial sector. Students work on problems submitted to us by a commercial company. This type of partnership often yields excellent results and enthusiastic responses from the firms concerned. They view such co-operation as inspiring and productive. C,mm,n Selection of the business partners Elmer van Grondelle and his student design team are cooperating in a research initiated by the Netherlands Foundation for Nature and Environment. Their goal is to develop a vision on sustainable individual mobility. “C,mm,n is an open-source 2+2 family car with a hydrogenpowered fuel cell system. The concept is a showcase of communication technology. Open-source means no secrets or patented parts: anyone willing to share technology can improve this design.” • • • • • • • • • • • Athlon Car Lease Rabobank GE Plastics Philips Akzo Nobel Shell e-Traction Vredestein Inalfa Roof Systems group BV National Instruments Greijm Form Technics BV Project manager: Elmer van Grondelle Product: c,mm,n open-source car www.autoindetoekomst.nl EXAMPLE 12 Interested in a business project? [email protected] TU_Brochure_IDE 09-10-2007 15:08 Pagina 13 Ronald Delft Design Institute A centre of design knowledge Applied The Faculty of Industrial Design Engineering holds a wealth of knowledge and experience in design-related subjects. Our facilities and knowhow to create have been brought together in the Delft Design Institute (DDI). This facilitates, organises and supports research projects with a significant design component. To this end, the DDI has facilities for the design, prototyping and testing of the concepts developed. Projects which inspire the world of business. That is what the DDI provides. Those projects result in concrete designs or concepts with both academic and commercial value. Applied science at its best. More information about Delft Design Institute: www.ddi.tudelft.nl | [email protected] FHybrid scooter Asian, African and southern European cities are notorious for their smelly, noisy scooters. The Delft Design Institute (DDI) tries to tackle sustainability and mobility problems by integrating design and scientific knowledge. Crijn Bouman graduated on the design of a silent scooter powered by hydrogen. “This graduation project has led to a spin-off: the company Epyon, which designs super fast recharging systems with lithium-ion batteries’’, says Sacha Silvester, director at DDI. Designer: Crijn Bouman Product: FHybrid scooter www.ddi.tudelft.nl EXAMPLE 13 TU_Brochure_IDE 09-10-2007 15:08 Pagina 14 Ronald Degree Projects Degree project During the final phase of their course, industrial design engineering students have to complete a research or design project. They do this either individually or in groups. A degree project is suggested by a company and finalised Interested in trainees? Industrial Design Engineering ‘Stagebank’ (workplacement exchange) www.io.tudelft.nl/stagebank [email protected] in consultation with a professor from the Faculty. Some 85 percent of our students complete their studies with a degree project produced as part of a work placement in industry. EXAMPLE LINKX Helma van Rijn graduated on an interactive toy that stimulates the language development of autistic children. The toy consists of speech-o-grams and interactive blocks. Parents add speech to the speech-o-grams and attach them to objects. “If a child links its blocks to speech-o-grams, children hear the word matching the object, and thereby expand their vocabulary.” Her project was part of project group LinguaBytes that develops adaptive toys for multiple-handicapped children. Designer: Helma van Rijn Product: LINKX http://studiolab.io.tudelft.nl/vanrijn/LINKX 14 TU_Brochure_IDE 09-10-2007 15:08 Pagina 15 Ronald Research and Product Development Combinations How do people experience a product with two brandnames such as Senseo (Douwe Egberts + Philips) or Beertender (Heineken + Krups)? PhD-researcher Lisanne Bouten confronts groups of consumers with new combinations to establish how such products should be designed and introduced. “Two brandnames are supposed to give a sense of double quality. My first results show that this is not always true.” Researcher: Lisanne Bouten PhD-research: “Co-branding in new product development from the consumer's point of view” EXAMPLE A world leader Useable results The research conducted at the Faculty of Industrial Design Engineering focuses upon every aspect of product development. No other faculty in the world studies this subject in such depth and breadth. Our research yields results which are widely applicable in the business world and society at large. And, of course, have a sound scientific basis. This makes the Faculty of Industrial Design Engineering an ideal partner. More information about IDE research: www.ide.tudelft.nl/research | [email protected] 15 TU_Brochure_IDE 09-10-2007 15:05 Pagina 16 Ronald Leading in Product Design This brochure introduces you to the world of industrial design engineering. The skills, the work and the added value. It also describes the opportunities available to you at the faculty of Industrial Design Engineering. These include degree courses, research and design projects. “Industrial Design Engineering, the human face of technology” Prof. dr. Cees de Bont Dean faculty Industrial Design Engineering More information Faculty of Industrial Design Engineering Delft University of Technology Landbergstraat 15 2628 CE Delft The Netherlands www.ide.tudelft.nl T +31 (0)15 278 3180 E [email protected]