Technical Specifications for Digital Advertising

Transcription

Welcome to PlayStation! We appreciate your inquiry to advertise with us. For more information, please contact: James M Smith Senior Vice President Digital Media Sales & Strategic Partnerships PlayStation | Sony Pictures Television O 310.244.9342 | M 818.610.9043 [email protected] Thank you, The PlayStation Sales Team Version: 2.1 2014-01-17
Sony Pictures Television
1
Table of Contents
Playstation Store
520x520
520x790
520x250
Background
790x790
Premium Roadblock
Welcome and Music Roadblock
Branded Storyline
Streaming Video Requirements
3
4
5
6
7
7
8
9
11
Playstation Internet Browser
Portal Banner and Button
Marquee Banner
Playstation HOME
Billboards and Posters
Jumbotron Video Content Requirements
Mini Games
Dedicated Theater
26
PS Vita Store
Banners
Playstation Online Store
300x250
160x600
Marquee
Background
12
13
14
15
Playstation Store XMB
Themes and Wallpapers
What’s New
16
17
Version: 2.1 2014-01-17
21
22
23
24
25
27
2
PlayStation Store Display Unit
Creative Unit
Name
520x520 (P4)
Dimensions
(72 dpi,
RGB)
520x520
Max
File Size
300k
File Type
JPG or
PNG
Allows
Streaming
Video
Yes, see
page 11
Naming Convention
Title_Content_P4_Language.Format
(i.e.)
AssassinsCreedBF_Demo_P4_EN.jpg
Notes
Two tabs integrated into design
1. Top tab – “Special Promotion” (mandatory and in red)
2. Bottom tab - Call-to-Action (color and copy can be
modified. 22 characters max.)
Example Creative
Unit found in: Classics, Add-ons, Custom Carousel
Lead Time: 7 business days
Version: 2.1 2014-01-17
3
Creative Unit
Name
520x790 (P5)
Dimensions
(72 dpi,
RGB)
520x790
Max
File Size
300k
File Type
JPG or
PNG
Allows
Streaming
Video
Yes, see
page 11
Naming Convention
Title_Content_P5_Language.Format
(i.e.)
OlympusHasFallen_Movie_P5_EN.png
Notes
1. Top tab – “Special Promotion” (mandatory and in red)
2. Bottom tab - Call-to-Action (Color and Copy can be
modified. 22 characters max.)
Example Creatives
Found in: Full Games, Digital Only, Free-to-Play, Indie Games, Demos, Extras, PS4 Preview, PS3, PS Vita, PSP, Discounts/On Sale Now, Coming
Soon/Preview, New/Games, New/Demos
Version: 2.1 2014-01-17
4
Creative Unit
Name
520x250 (P2)
Dimensions
(72 dpi,
RGB)
520x250
Max
File Size
300k
File Type
JPG or
PNG
Allows
Streaming
Video
Yes, see
page 11
Naming Convention
Title_Content_P2_Language.Format (i.e.)
AssassinsCreedBF_Game_P2_EN.jpg
Notes
IBV (optional) with bottom tab call-to-action (22
characters max)
Found in: Grids
Version: 2.1 2014-01-17
5
PlayStation Store Display Background
Creative Unit
Name
Background
Dimensions
(72 dpi,
RGB)
1920x1080
Max
File Size
300k
File Type
JPG or
PNG
Allows
Streaming
Video
No
Naming Convention
Title_Content_BG_Language.Format (i.e.)
UnchartedAxe_Game_BG_EN.jpg
Notes
Only available with Welcome Roadblock, Music Roadblock,
Category Roadblock, and Premium Roadblock
Example Creatives
Found in: Welcome Screen, Music Category, New/Games, New/Add-ons, New/Demos, Coming Soon, Full Games, Digital Only, Free to Play, Indie Games, Demos, On Sale
Now, Extras, PS4 Preview, PS3, PS Vita, PSP
Version: 2.1 2014-01-17
6
PlayStation Store Display Premium Roadblock
Creative Unit
Name
790x790 (P10)
Dimensions
(72 dpi,
RGB)
790x790
Max
File Size
File Type
300k
JPG or
PNG
Background
1920x1080
300k
JPG or
PNG
Allows
Streaming
Video
Yes, see
page 11
No
Naming Convention
Madden25_Demo_P10_EN.jpg
Madden25_Demo_BG_EN.jpg
Notes
1. Side tab – “Presented by” (mandatory)
2. Bottom tab - Call-to-Action (optional)
Only available to endemic partners
Example Creatives
Found in: New/Games, New/Add-ons, New/Demos
Version: 2.1 2014-01-17
7
PlayStation Store Welcome and Music Roadblocks
Creative Unit
Name
Roadblock
Dimensions
(72 dpi,
RGB)
1920x1080
File Type
PSD
520x790
520x520
790x790
790x520
Allows
Streaming
Video
No
Yes,
page
Yes,
page
Yes,
page
Yes,
page
see
11
see
11
see
11
see
11
Naming Convention
Title_Content_RB_Language.Format (i.e.)
FFXIV_Game_RB_EN.jpg
Notes
Please save out one file in multiple layers
Endemic Ad –
•Content Type need to be obvious or clearly stated
•Playable platform (s) needed
•Location of product availability to be clearly stated. Examples:
•Download Now / Buy Now (area 5)
•Pre-order Now / Coming to PSN (area 4)
•Save [XX%] / On Sale Now! / [$ Sale Price]
Non Endemic Ad –
•Location of product availability to be clearly stated.
Examples:
•In Theater Now!
•In Stores Now! (for CPG)
Example Creatives
Found in: Welcome Screen, Music Category
Lead Time: publisher built, 1 month
Version: 2.1 2014-01-17
8
PlayStation Store Branded Storyline
Creative Unit
Name
Branded
Storyline
Dimensions
(72 dpi,
RGB)
File Type
1920x1080
PSD
520x790
520x520
Allows
Streaming
Video
(Y/N)
No
Yes,
page
Yes,
page
see
11
see
11
790x790
Yes, see
page 11
790x520
Yes, see
page 11
Naming Convention
Title_Content_BrandedStoryline_Language.Format
(i.e.)
AssassinsCreedBF_MainNav_BrandedStoryline_EN.jpg
Notes
Please save out one file in multiple layers
Endemic Ad –
•Content Type need to be obvious or clearly stated
•Playable platform (s) needed
Examples:
•Download Now / Buy Now
•Pre-order Now / Coming to PSN
•Save [XX%] / On Sale Now! / [$ Sale Price]
Non Endemic Ad –
Examples:
•In Theater Now!
•In Stores Now! (for CPG)
Example Creatives (next page)
Version: 2.1 2014-01-17
9
Found in: Main Navigation, Games Category, Coming Soon Section (endemic/contextual only), Discounts Section (endemic/contextual only), New Section
(endemic/contextual only)
Lead Time: publisher built, 14 Business Days
Version: 2.1 2014-01-17
10
PlayStation Store Streaming Video Requirements
Raw Video
Video
Format
File Wrapper
Length
Image Size (Widescreen)
Image Size (Standard Screen)
Data Rate
Frame Rate
Max File Size
H.264
.MP4
No max length
640x480, 640x486, 720x480
MUST NOT GO OVER 3,000 kbits/sec
Encoding with an extremely low data rate may cause issues. Recommended minimum is 1,500
kbits/sec.
30 fps or less
100 MB
Audio
Configuration
2 Channel Stereo
Configuration
Example
Title_Location_Streaming Video_Language.Format
EA_P6_Streaming Video_EN.mp4
File Name Taxonomy
Streaming Video found in: 520x520, 790x520, 520x790 and 790x790 units
Version: 2.1 2014-01-17
11
PlayStation Online Store Banner Media
Creative Unit
Name
300x250
File Name
Dimensions
(72 dpi,
RGB)
Max
File Size
File Type
300x250
Med Rec
300x250
300k
JPG or
GIF
Allows
Streaming
Video
(Y/N)
No
Naming Convention
Title_Location_300x250MedRec_Language_Format
(i.e.) Uncharted3_Homepage_300x250MedRec
_.jpg
Found In
Homepage,
Apps
Homepage
Description
Branded Banner
Version: 2.1 2014-01-17
12
Creative Unit
Name
160x600
File
Name
160x600
Sky
Dimensions
(72 dpi,
RGB)
160x600
Max
File
Size
300k
File Type
JPG or
GIF
Allows
Streaming
Video
(Y/N)
No
Naming Convention
Title_Location_160x600Sky_Language_Format
(i.e.) Uncharted3_Games Homepage_160x600Sky.jpg
Found In
Category
Homepages, Grid
Category Pages
Description
Branded
Banner
Version: 2.1 2014-01-17
13
Creative Unit
Name
Marquee
(Feature 1
Banner)
File Name
Dimensions
(72 dpi,
RGB)
Max
File Size
File Type
Allows
Streaming
Video
(Y/N)
954x302
Feature 1
954x302
300k
JPG or
GIF
No
Naming Convention
Title_Location_954x302Feature1_Language_Format
(i.e.) Uncharted3_Homepage_954x302Feature1
_.jpg
Found In
Homepage
Description
Branded Banner
Version: 2.1 2014-01-17
14
PlayStation Online Store Background Skin
Creative Unit
Name
Background
File Name
Dimensions
(72 dpi,
RGB)
Max
File Size
File Type
Allows
Streaming
Video
(Y/N)
1800x1200
Bkg
1800x1200
300k
JPG or
GIF
No
Naming Convention
Title_Location_1800x1200Bkg_Language_Format
(i.e.) Uncharted3_Games
Homepage_1800x1200Bkg.jpg
Found In
Homepage
Description
Branded Banner
Version: 2.1 2014-01-17
15
PlayStation Store XMB Themes & Wallpapers
Creative Unit
Name
Dynamic Theme
Who
Builds
Publisher
Static Theme
Either
Wallpapers
Either
Files Need
Lead Time
Additional Notes
Found In
Notes
Hi res images, logos, style
guide, and key art.
guide, and key art. IF
advertiser builds PSN will
provide templates and toolkit
for build.
guide, and key art. IF
advertiser builds PSN will
provide templates and toolkit
for build.
90 days for
build
30-45 days for
build
Thumbnail required
XMB (Cross Media
Bar)
PS3™ themes can have sound effects, dynamic
backgrounds and customizable icons. All themes
and wallpapers can be contumely created based
on advertises art guidelines.
30-45 days for
build
Thumbnail required
Thumbnail required
Example Creative
Lead Time: 14 Business Days
Version: 2.1 2014-01-17
16
PlayStation What’s New Screen
Creative Unit
Name
Location
Dimensions
(72 dpi,
RGB)
Max
File Size
File Type
Allows
Streaming
Video
(Y/N)
Yes
What’s New
Screen – PS3
PSN Icon
486x405
75k
JPG
(progressive
not
supported)
or SWF
What’s New
Screen – PS4
What’s
New Icon
470x264
and
1090x613
300k/each
JPG/PNG
Yes
Game Billboard –
PS3
Game
Icon
486x405
75k
JPG
No
Video Billboard –
PS3
Video Icon
486x405
75k
JPG
No
Version: 2.1 2014-01-17
Flash Requirements
Pixels 486x405 1.5MB or less. The
processing of 1 frame of an Adobe
Flash® movie must be 28msec or less;
memory consumption must be 8MB or
less. Loop max: 3 times. Animation
length: 15 sec.
N/A
Video Requirements
Notes
MP4 Format. QuickTime
or Vegas/MSBC
encoded If you don’t
use QuickTime, you
have to preprocess our
movies by the “mvreloc”
tool. Accepted resolution:
High Definition (up to
720p) which can be
played back on PS3TM.
Note that upon user
selection it may be
enlarged to full screen.
Max bitrate: 6Mbps.
Accepted frame rate:
60fps or less. Audio:
2ch Stereo. Maximum
file size: 100MB
Under the banner
is a copy bar. 80
character limit.
Banner on the
What’s New Screen
can click to the
PlayStation® Store,
Home, or an
external URL.
Banner to video
can only go to
product page.
Under the banner
is a copy bar. 80
character limit.
Banner on the
What’s New Screen
can click to the
PlayStation® Store
or an external URL
Banner on the
What’s New Screen
can click to the
Home, or an
external URL
Banner on the
What’s New Screen
can click to the
17
Home, or an
external URL
PlayStation What’s New Screen (con’t)
Example Creative – PS3
PSN What’s New
Version: 2.1 2014-01-17
Games What’s New
18
Video What’s New
Example Creative – PS4
Version: 2.1 2014-01-17
19
PlayStation Internet Browser
Creative Unit
Name
Dimensions
(72 dpi, RGB)
Max
File Size
File Type
Portal Banner
851x734
75k
JPG
Allows
Streaming
Video
(Y/N)
No
Button
15 Characters
N/A
.txt
No
Naming Convention
Found In
Notes
Title_Content_Portal_Language.Format
(i.e.)GTA5O_Game_Portal_EN.jpg
Internet Browser on XMB
Text (Example: “Download Now”)
Internet Browser on XMB
Headline; Less than or
equal to 40 characters
including spaces. Click URL
for Internet Browser cannot
be flash supported. PS3
Browser doesn’t support
flash
Click URL for Internet
Browser cannot be flash
supported. PS3 Browser
doesn’t support flash
Example Creative
Version: 2.1 2014-01-17
20
PlayStation.com Marquee Banner
Creative Unit
Name
Large Marquee
Banner
Small Marquee
Banner
Dimensions
(72 dpi,
RGB)
Max
File
Size
File
Type
860x464
100k
JPG
Allows
Streaming
Video
(Y/N)
N
262x142
100k
JPG
N
Naming Convention
Found In
Notes
Title_Content_LgMarquee_Language_Format
(i.e.)Ucharted2_SPDemo_LgMarquee_EN_.jpg
Title_Content_SmMarquee_Language_Format
(i.e.)Ucharted2_SPDemo_SmMarquee_EN_.jpg
http://www.playstation.com/PSN
/Store
http://www.playstation.com/PSN
/Store
Must provide both banner
sizes
Must provide both banner
sizes
Example Creative
Version: 2.1 2014-01-17
21
(Small)
(Large)
PlayStation HOME Billboards & Posters
Creative Unit
Name
Landscape
Billboard
Portrait
Billboard
Posters
Dimensions
(72 dpi,
RGB)
684x384
100k
JPG
Allows
Streaming
Video
(Y/N)
N
384x684
100k
JPG
N
256x368
100k
JPG
N
Version: 2.1 2014-01-17
Max
File
Size
File
Type
Naming Convention
Found In
Title_Content_LandscapeBB_Language_Format
(i.e.)Ucharted2_SPDemo_LandscapeBB_EN_.jpg
Title_Content_PortraitBB_Language_Format
(i.e.)Ucharted2_SPDemo_PortraitBB_EN_.jpg
Title_Content_Poster_Language_Format
(i.e.)Ucharted2_SPDemo_Poster_EN_.jpg
Various Locations within HOME
Notes
Color format: RGB or
Greyscale File format:
JPEG Quality: 12 max
Large file baseline
(Standard) Please
provide all banners as
.psd
22
Example Creative
PlayStation HOME Jumbotron Video Content Requirements
Raw Video
Video (3 Options)
Codec
Resolution
Frames Per Second
Data Rate
Audio
1080P
H.264
1920x1080
29.97
3500kbs and up
AAC 48hz
Codec
Resolution
Frames Per Second
720P
H.264
1280x720
29.97
Version: 2.1 2014-01-17
23
Data Rate
Audio
Codec
Resolution
Frames Per Second
Audio
2500kbs and up
AAC 48hz
Apple Pro Res
Apple Pro Res
1280x720
59.94
AAC 48hz
File Name Taxonomy
Configuration
Example
Title_Location_Streaming Video_Language.Format
EA_P6_Streaming Video_EN.mp4
PlayStation HOME Mini Games
Mini Games are 100% custom and built by the HOME design team.
Creative Unit
Name
Mini Game
Reward Items
Assets Needed
Lead Times
Found In
Notes
Hi-res layered images, logos, style guides,
product shots, if needed CAD drawings
90 Business Days
Various HOME locations
Production timeline will be provided for build
Hi-res layered images, logos, style guides,
product shots, if needed CAD drawings
60 Business Days
Various HOME locations
Production timeline will be provided for build, A
name and description is required for all reward
items
Example Creative
Version: 2.1 2014-01-17
24
PlayStation HOME Dedicated Theater
Creative Unit
Name
Dimensions
(72 dpi,
RGB)
Max
File
Size
JPG
Allows
Streaming
Video
(Y/N)
N
Posters
256x368
Video Content
See Video Content Specs – Page 27
Version: 2.1 2014-01-17
100k
File
Type
Naming Convention
Title_Content_Poster_Language_Format
(i.e.)Ucharted2_SPDemo_Poster_EN.jpg
Found In
Various Locations
within HOME
Notes
Color format: RGB or Greyscale File
format: JPEG Quality: 12 max
Large file baseline (Standard) Please
provide all banners as .psd
25
Example Creative
TBD
PS Vita Store Banners
Creative Unit
Name
Dimensions
(72 dpi,
RGB)
Max
File
Size
File Type
O Banner
282x108
300k
PNG
Allows
Streaming
Video
(Y/N)
N
P Banner
160x160
300k
PNG
N
Version: 2.1 2014-01-17
Naming Convention
Found In
Title_Description_AssetName_Language.Format
(i.e.)PhineasFerb_AcrosstheSecondDimension_VitaO_EN.jpg
PS Vita Live Area
and PS Vita
Storetop
PS Vita Live Area
Notes
O Banner cannot contain large
amounts of copy.
P Banners can be made from Master
Art.
26
PSP Store Banners
Creative Unit
Name
Dimensions
(72 dpi,
RGB)
Max
File
Size
File Type
G Banner
160x80
300k
PNG
Allows
Streaming
Video
(Y/N)
N
H Banner
80x80
300k
PNG
N
Version: 2.1 2014-01-17
Naming Convention
Found In
Notes
PSP Storetop
Banner cannot contain large amounts
of copy.
PSP Storetop
of copy.
27
I Banner
335x140
300k
PNG
N
J Banner
227x94
300k
PNG
N
K Banner
227x58
300k
PNG
N
PSP Storetop
of copy.
PSP Category
Page
of copy.
PSP Category
Page
of copy.
PSP Store Banners (con’t)
Version: 2.1 2014-01-17
28
Version: 2.1 2014-01-17
29

Technical Specifications for Digital Advertising

Transcription

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