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February Important Dates Keep these dates in mind as you go wild this month! February 5 Look out for the February Client E-newsletter. February 11 Last day to earn a signature BeautiControl bank February 14 GO WILD bag in the Touching Hearts Challenge. ENJOY THE FREEDOM TO LOVE FEBRUARY Valentine’s Day! Last day to make sure all your clients have great gifts for the special someone in their lives. February 15 Attend the mid-month Webinar. (Directors only) February 18 Last day to earn a signature BeautiControl business February 25 Last day to earn a set of 10 BC Spa Masque cardholder in the Touching Hearts Challenge. Tablets and a BC Spa Masque Brush in the Touching Hearts Challenge. February 28 Last day to sign up Consultants in the Reach for the Riviera promotion. 2121 Midway Road | Carrollton, TX 75006 © 2010 BeautiControl, Inc. All rights reserved. All trademarks and registered trademarks herein are the property of their rightful owners. Products and prices effective February 1–28, 2010, unless otherwise stated. Prices are suggested U.S. Retail prices to clients. Printed in the U.S.A. The Achiever is published for members of the BeautiControl independent sales force in the United States, Puerto Rico and Canada. BeautiControl Consultants and Directors at all career levels listed herein are independent contractors. Visit the W.H.O. (Women Helping Others®) Foundation website, WhoFoundation.org. Visit BeautiNet.com for up-to-the-minute information. #16496 The Annual SPA YOUR WAY To a SPECTACULAR Riviera Experience Skin Care Maintenance Tami Didio, Jennifer Molinari, Karen Lorenzo & Helene Graci are SPA NY SEE HOW THEY TURNED SALE Obstacles into Opportunity February 1–11 You Save 25% on Skinlogics® Maintenance Products TRANSFORM SCARS, STRETCH MARKS & SPIDER VEINS Plus! Place a Retail order of $150 or more —February 1 to 11 get a FREE Skinlogics® Starter set of your choice. (Sales Aid – Limit 1) February 12–18 You Save 15% Remember: You can save February 1–18th. Your clients save all month long. 10-8122 February Dom 28-1 on Skinlogics® Maintenance Products FEBRUARY 2010 | BEAUTINET.COM REACH Out TOUCH Hearts EARN Rewards 1/15/10 6:50:18 PM Departments Inside EARN FINANCIAL FREEDOM S S SP AS A N D SE LL E R S TO S Welcome to BeautiControl.® This year will be unlike anything you’ve ever experienced. The Freedom Plan provides earning incentives for you to connect with others, reach out to help them succeed and achieve your personal and team goals as you build a successful business. BOOK UC CE New Consultants Start Today 04 Leadership Training with José Luis ........................09 What’s Hot In Spa with Gary Jones.......................1 7 In The News........................................................ BECOME A CONSULTANT D EA OT H Scar, Stretch Mark & Spider Vein Minimizing Creme—all of your clients will go wild for it. U YO AM R TE Everything happens at spa. That’s why booking and holding BeautiControl Spas is crucial to your business. Because this is where you will meet potential new Consultants to recruit, book your future Spa Hostesses and sell products. In your first three months, you can also earn special rewards through the Spa Rewards program. And if you follow the Spa Rewards plan, you’ll be a VIP at the end of those three months. D Connect with others and share with them an opportunity to earn financial freedom through booking and holding BeautiControl spas. To book and hold spas and build your business effectively: Talk to one person each day; book two spas each week; and sign up three new Consultants each month. Two: Reach Tami DiDio, Karen Lorenzo, Jennifer Molinari & Helene Graci IL L BU One: Connect BC Spa Solutions 16 Reach for the Riviera 10 Your last month to go wild and earn incredible rewards and a trip to the Riviera Maya. 08 Overcoming adversity and working together has this unit going wild. Touch Hearts & Achieve Your Wildest Dreams BECAUSE OF VALENTINE’ S DAY, February is often thought of as the month to touch the Three: Achieve Help three women on your team grow their Business. When you have three new Consultants, you’ll achieve your first promotion to VIP. That will help your business grow. Working together, you will all achieve greater levels of confidence as you share your passion for BeautiControl and offer the opportunity to everyone. Four: Enjoy Freedom Through the ability to connect, reach and achieve, you have the opportunity to enjoy financial freedom. And February is the last month to earn some unique, signature BeautiControl items and your once-in-a-lifetime trip to Riviera Maya. Share the opportunity with everyone you meet and you could earn this ultimate reward. Do you have a story to tell? Have a comment on the Achiever? Let us know at [email protected] Participate in our online survey; an email containing the link will be sent February 12. Follow us on Twitter at Twitter.com/BC_Spa EDITOR IN CHIEF ART DIRECTORS Teresa Lehmann Fernando Gonzalez, Lonna Poorman, Betsy Truong CREATIVE DIRECTOR ASSOCIATE EDITORS Patrice Mozelewski Jevin Snyder, Nadine Taylor MANAGING EDITOR PHOTO EDITOR Patrick West Terri Magness PRODUCTION MANAGER Aimee Morrison The Achiever is a monthly publication of BeautiControl® and is created to educate, motivate and inspire every Consultant who is seeking fi nancial freedom. © 2010 by BeautiControl. All rights reserved. Reproduction in whole or in part without permission is prohibited. 2 ACH I E VER FEB RUA RY 2010 10-8122 February Dom 2-3 hearts of others. For BeautiControl Consultants, touching hearts is something that happens all year long. We are inspired by the knowledge that, when we connect with others and share the Freedom Plan, we are changing lives, and we’re providing the tools and rewards for this to be your biggest month ever. With the Freedom Plan, you have the opportunity to generate unlimited income. This incomparable, industry-leading compensation plan is your key to success, but only when you share it with everyone. Use it to unlock their hearts, show them what a difference it can make in their lives, and help them make their dreams come true. As a result, your business will grow and your dreams will become reality, too. Start by connecting with others at spa. Then reach out to your Spa Hostesses and guests to offer the opportunity. Once they sample the clinical strength products and experience the fun they can have sharing with others, let them know what they can achieve. They will want to be part of a company that can help them accomplish their dreams. Independent Executive Director Tami DiDio, Independent Director Karen Lorenzo, Independent Senior Director Jennifer Molinari, and Independent Director Helene Graci are perfect examples of how lives can be changed when hearts are touched. Their story is also a wonderful demonstration of how a leader, using the power of three, has built an incredibly successful unit. And how that unit is changing lives. To make the most of the Freedom Plan—touch as many hearts and change as many lives as you can—you must share. Share the opportunity with everyone you meet. Offer them the ability to achieve whatever they can dream. Take advantage of the incredible offers and rewards you have this month. Build a strong business and have your biggest month ever. ALBERT BOSCH 2009 Director Summit ALBERT BOSCH President, BeautiControl ACH I E VER FEB RUA RY 2010 3 1/15/10 6:50:31 PM In the News Albert Bosch is joined on stage by a singing Independent Director Tiffany Corbin, Scott Halversen playing guitar, Regional Vice Presidents and company leaders for the closing ceremonies of Director Summit T H E L AT E S T T I P S , TO O L S A N D T ECH N I Q U E S TO H EL P YO U G ROW YO U R B U SI N E S S G O W I L D, H AV E YO U R BIGGEST MONTH YET! HAVE YOUR LEADER S You have so many reasons to love February— from our Reach for the Rivera promotion to our Annual Skin Care sale. Not to mention all the rewards you can earn with our Go Wild Touching Hearts Challenge. We’re making it the perfect month to grow your business. Introducing the latest breakthrough formula from the BeautiControl Research Institute. BC Spa Solutions Scar, Stretch Mark and Spider Vein Minimizing Creme is clinically tested and designed to treat the appearance of both the texture and color of these skin imperfections, helping you restore and transform the look of your skin. Transform Your Skin >> Check out Page 16 to find out more. BeautiControl M™ Fragrance The washed linen aroma and woodsy nuances of this scent are perfect for the special man in your life. >> BeautiControl M Men’s Fragrance #14951 | $26 Shipping & Handling Increases Beginning February 1st $99.99 or less (no change) $100–299.99 $300–499.99 $500+ Alaska, Guam, Hawaii & Puerto Rico 2nd and subsequent orders placed in calendar month 4 ACH I E VER FEB RUA RY 2010 10-8122 February Dom 4-5 Shipping & Handling Fee Was: $9 $11 $13 $14 $14 $5 Take advantage of the special weekly offers on page 20, and help your leaders earn incredible recognition for your National Family. Each Director in the National Family with the most participating Consultants per Director Unit will receive a limited edition cheetah print scarf. And the leaders will receive recognition in the September Achiever! Make sure it’s your family that enjoys the recognition you all deserve. Gives $126,000 to 10 Charities Based on applications received from BeautiControl Independent Consultants, the W.H.O (Women Helping Others) Foundation recently awarded $126,000 to 10 nonprofit organizations dedicated to serving the needs of women and children. Back by Popular Demand Total Order (Retail + sales aids) Featured on the Cover of the Achiever Shipping & Handling Fee Effective Feb. 1: $9 $12 $14 $15 $19 $7 Project Night Night–$5,000 grant Shelter Health Services–$12,000 grant Waste Not, Inc.–$10,000 grant Rebuilding Together Philadelphia–$20,000 grant Street Teens, Inc.–$30,000 grant Restoration of the Heart, Inc.–$2,000 grant CASA for Children–$10,000 grant The Haven of Grace Ministries, Inc.–$13,000 grant My New Red Shoes–$15,000 grant Equine Therapy Center–$9,000 grant Consultant Order Form—Now Online Visit BeautiNet > Business Tools > Forms on File > Sell and print as many as you need or request one be shipped to you by calling the Orders Department of the Consultant Care Center at 1-800-421-2246 Your Path to Freedom Begins! Go Wild and find yourself at Director Summit DIRECTOR SUMMIT 2009 was the culmi- nation of a year of preparing, creating and designing the best tools and programs for your business. This powerful event brought Directors and Future Directors together for three historic days of training. The main topic: Freedom! Independent Executive Director Tami DiDio knew from the moment she heard about the Freedom Plan that she and her team could build their business as big as their dreams. “The Freedom Plan is what this business is all about. It’s about helping others. There are going to be a lot more leaders, a lot more teams forming and a lot more lives changing. I tell my team, ‘With the Freedom Plan, we’re going to make the money we need and be the people we want to be!’” Independent Senior Director Jennifer Molinari also saw the limitless possibilities for herself and her team with the Freedom Plan. “When BeautiControl says they are going to do something—BAM—they deliver! I love nothing more than connecting with my team and reaching out to help them achieve their goals. The Freedom Plan is the exact tool I need to make it happen. I am confident that we’re all going to grow exponentially under this new plan,” she said. During Director Summit, more than 100 Directors were rewarded for helping change The signature Blossom Bag became the must-have accessory for successful Directors and Consultants lives. The exclusive Blossom handbag was awarded to everyone who had already signed up one or more new Consultants before Summit. Jennifer is already reaping the benefits of her bag. Not only is she in style everywhere she goes, she’s also growing her business. She said, “This bag is fabulous! I get tons of compliments on it. It’s the perfect conversation starter for my business… I’ve already booked two spas with it!” e ACH I E VER FEB RUA RY 2010 5 1/15/10 6:50:48 PM Ali Landry shares her inspiring story of confidence and helps Gary demonstrate the beautiful new cheetah print gloves. Directors demonstrate that training can be fun and exciting when it’s done the BeautiControl way Albert and Jose Luis excite the crowd as they unveil the Reach for The Riviera recruiting promotion Several Directors celebrate their Freedom together at Director Summit W.H.O. Advisory Board Chairman Shelley Callahan inspires the crowd Gary Jones and Ali Landry talk about going wild at spa with the new cheetah print accessories and powerful spa tools Alaska cruise winners receive BC signature scarves Director Summit Special Guest Ali Landry Building Confidence with BeautiControl® As a special guest at Director Summit, former Independent Consultant Ali Landry— a model, actress, Miss USA , mother and businesswoman—described what BeautiControl has meant to her and how it has helped to shape her life. Ali was a BeautiControl Consultant while in college and used the money she earned to pay for her education. Though she had to stop to participate in the Miss USA pageant, she was wearing BeautiControl cosmetics when 6 ACH I E VER FEB RUA RY 2010 10-8122 February Dom 6-7 she won the title. To this day, she continues using BeautiControl products. “It’s all I carry in my purse,” Ali said. When asked what it meant to her to be at Director Summit, Ali said, “I’m excited to be a part of Director Summit. It’s incredible to see all of the leaders for BeautiControl gathered to learn how to be more effective as they build their businesses. BeautiControl offers such opportunity and financial freedom to everyone. I’m thrilled to be a part of it.” Ali wasn’t the only one who was thrilled. The Directors and future Directors in attendance loved hearing Ali’s story and were visibly moved. Independent Director Jennifer Molinari summed it up best when she said, “Ali Landry’s story is inspiring. When she told us about how she was a BeautiControl Consultant and what BeautiControl did for her, I was even more proud to be part of such a wonderful company. It was very powerful.” e More Than Just a Diamond Necklace Independent Executive Director Wins Necklace from W.H.O. at Summit Directors and Consultants at all levels purchased raffle tickets benefiting the W.H.O. (Women Helping Others®) Foundation between Oct. 15th and Dec. 10th, 2009. Tickets were entered into a drawing to win a beautiful 18kt white gold diamond necklace valued at $1,500. The lucky winner was Independent Executive Director Kathy Maples. But it wasn’t just any diamond necklace. To Kathy, it symbolized so much more. “Independent Platinum Senior National Executive Director Evelyn Coleman bought 122 tickets for her Directors who attended Summit, and the ticket she bought for me was the winning ticket! But it’s better than that. At Celebration 2008, I lost the most beautiful necklace I had ever earned from BeautiControl. I once told Evelyn, jokingly, if she wanted to replace it I would be happy to take one of her necklaces she didn’t wear,” Kathy said. Evelyn not only replaced Kathy’s necklace, she helped make a difference in the lives of many through the W.H.O. Foundation. “It is so meaningful being from the W.H.O. Foundation, an organization that gives back so generously. Both W.H.O. and Evelyn had a part in replacing my beautiful necklace, and I can’t thank them enough. I never want to take it off ! Receiving the diamond necklace at Summit was such an incredible moment in my BeautiControl career. By sharing this story, I know my team will want to support W.H.O. in a much bigger way.” e ACH I E VER FEB RUA RY 2010 7 1/15/10 6:51:03 PM Adventure Awaits Build your team as you EARN INCREDIBLE REWARDS as you help others discover a life of financial share financial freedom. freedom. Reach out and share our incredible opportunity. You’ll be rewarded for your achievement with the freedom to live life on your own terms. Visit BeautiNet® for complete details. A once-in-a-lifetime trip is your ultimate reward. 1 Reach for the Riviera Financial Freedom and Incredible Rewards Are Within Your Reach HOW MANY HEARTS will you touch this February? How many lives will you change? How much will your own life change? When you Reach for the Riviera, you can achieve even more than you dreamed possible. You’ll earn additional rewards for building your business as you connect with others and show them how beautiful their lives can be. All while building a business that will help you live the life you’ve always dreamed of having. Independent Director Louise Dempsey, a top recruiter, knows how powerful these promotions can be for changing lives. In fact, her life was changed for the better in 8 ACH I E VER FEB RUA RY 2010 10-8122 February Dom 8-9 time for the 2009 holidays. Louise said, “I earned a beautiful diamond pendant and earring set with BeautiControl in a recruiting promotion. I was waiting for the appropriate time to give them to our 26-yearold daughter. A few months ago, I knew this Christmas was that time. But I also wanted to find some gifts for our teenage son too. And that’s when BeautiControl launched the ‘Debt-Free Holiday Recruiting Promotion.’ “I was so excited and picked the prizes I wanted him to have—the digital camera, the Wii, and the Best Buy gift card to buy an additional game for the Wii! I pushed hard to earn the electronics early so that I could have the actual Louise Dempsey Independent Director WITH JOSÉ LU IS and earn a beautiful Blossom handbag, created exclusively for BeautiControl Consultants. 3 gifts to put under our tree. And I did it! “But then I thought to myself that it was easy, so I should go a little further and push for the TV. I recruited three more. Of the nine, one is a real hotshot who quickly became a VIP with three qualified recruits! Earning the Plasma TV was a bonus for me for my office!” “With the VIP bonuses, I was able to purchase everything else we needed in CASH!” “2009 was truly a Debt-Free Holiday thanks to BeautiControl. And best of all, my business is so much stronger now, and 2010 will be my best year ever. I cannot wait to see what else we can all accomplish. And I cannot wait to earn this exciting trip and all of the rewards along the way. It’s the perfect start to 2010!” LeadershipTraining Sign up 1 new Consultant * Sign up 3 new Consultants* and earn a BeautiControl signature blue and brown cheetah tote. 6 Sign up 6 new Consultants* and earn a matching blue and brown cheetah roller bag. 9 Sign up 9 or more new Consultants* And help one of your new recruits become a VIP to earn a luxurious and adventurous trip for one to the Grand Velas All Suites & Spa Resort on the Riviera Maya. & 1 VIP 12 February is your month to go wild and have your best month ever! Not only do we have beautiful rewards for you to earn as you connect with others and share Freedom, but we also have incredible offers this month to help you maximize your profit potential. (You can see details of these weekly offers on page 20.) Start the month strong by taking advantage of our incredible first week offer. By placing a $300 or more Retail order before the 11th of February, you will receive the 30% Freedom Plan career level discount. And when you include the 25% off skin care products in your order you can pass incredible savings onto your clients, and still maximize your profit. Think about how much more you can earn by booking spas every week and taking advantage of every weekly offer. The incredible cheetah print spa accessories will help you book more spas than ever, and that’s important because spa is where you grow your sales and recruit new Consultants. Plus, spa is also where you will find new Spa Hostesses, have your best sales, and build your business. So go wild! And while you’re building your business through sales, share the opportunity to have financial freedom with everyone at your spas. As you do, you can begin to plan for a once-ina-lifetime trip to the Riviera Maya. The dates to remember are February 11th, 18th and 25th. These Thursdays will be your guide to how well your business is growing. And will help you take the right steps to make this your best February ever! Sign up 12 or more new Consultants* And help two of your new recruits become VIPs & 2 VIP and you can bring a guest with you! *See page 27 for complete details. VIP is defined as: 1. Personally sell $500 or more retail. 2. Three active personal recruits. 3. Monthly unit sales of $1,000. Note: VIP's three personal recruits do not have to be qualified. José Luis Vice President of Sales ACH I E VER FEB RUA RY 2010 9 1/15/10 6:51:38 PM T U R N IN G Obstacles into Opportunity How it took a woman who never quit to conquer the city that never sleeps. hen it comes to starting a new business, everybody encounters obstacles they have to overcome. For some, it’s a lack of start-up money. For others it’s the lack of reliable transportation or a computer. Others may experience a lack of support from friends and even family. And then there’s Independent Executive Director Tami DiDio, who one day found herself staring at all three problems, all at once. Until recently, Tami’s family had owned a trucking company. But like many businesses as of late, it went under—leaving her and her family in total financial devastation. With both she and her husband out of work and no money coming in, the family car soon followed, repossessed due to failure of payment. And as they sometimes do, what started out as money problems slowly grew into marriage problems. It was then —with no income, no prospects and almost no hope —that Tami was invited to something that would change her life forever— her first BeautiControl spa. “When I was invited to my first spa I was at the lowest point of my life,” Tami readily admits. “In fact, when my friend asked me, my first instinct was to say ‘no way’. I couldn’t even justify the cost of buying a foot creme. I just couldn’t afford it. I had literally no money.” But Tami’s friend scoffed and said to come anyway. Telling her she wouldn’t have to worry about buying anything. She insisted that Tami simply come, relax and enjoy it. And that Tami could just think of it as a gift. “It was a gift,” Tami says with obvious emotion in her voice. “And that’s something I believe in to this day. The spa is a gift. They are our gifts to women.” “So I ended up going to the spa,” Tami continues, “mainly because I felt like I couldn’t 10 ACH I E VER FEB RUA RY 2010 10-8122 February Dom 10-11 tell her no. I had only $30 in my pocket. And I loved everything! I left buying nothing but wanting it all.” Tami may not have bought anything, but she still walked away with something amazing—her newfound enthusiasm for BeautiControl. Soon Tami’s girlfriend started urging her to hold her first spa. Again, her first instinct was “no way.” “It was a crazy idea,” says Tami. “I thought to myself: I can’t sell things. I have no money. I’m Tami may not have bought anything at the spa, but she still walked away with something amazing – her newfound enthusiasm for BeautiControl. not a sales person. The idea of talking in which to Tami may have been the moon front of people terrifies me! How in the since she didn’t have a car. To make matters worse, at that time training was world could I sell?” But Tami’s love and enthusiasm for only offered once every two months BeautiControl, as well as her family’s and the day that Tami was to attend, she needs, were too much to ignore, so she woke up with a fever of a 104°. Desperate, took her newfound excitement and determined and sick as a dog, Tami had someone drive her just so she could shared it with her husband. “He flat out shot it down,” states Tami. participate. “It was one of the best days of my “So I called my mother. She’d always been supportive of me, and she was life,” Tami says in all seriousness. “When supportive, but she was also negative. I got my certificate, I mustered up the She felt the excitement I had, but really courage to speak to the crowd. With my voice shaking, I said ‘I want to thank all didn’t believe in what I was saying.” of you for what you‘ve Tami, however, was Desperate, done for me, and I want convinced. So, using her to become a Director in mother’s credit card, she determined and a year.” called her BeautiControl Tami also wanted Independent Consultant sick as a dog, something else, and for and bought a BeautiCase Tami had someone once, she wasn’t afraid on borrowed money. to tell everyone. “And that’s all I had,” drive her just “And I want that says Tami. “I had no comso she could Mustang,” she claimed puter, no car and virtually no support. Plus I had to attend BeautiU. at the end of her nervous speech. “We may need get started ASAP, because I had to make enough money to pay to add some car seats in the back,” she my mother back before her credit card added slyly, “but I want that Mustang.” Still carless and basically supportless, statement came in the mail.” The case came in on a Friday and Tami soon had nine members of her Tami, excited and equally nervous, held family and friends on her team. “Without a car, getting around and her first spa with family and friends on Tuesday. The result? A $750 spa. Tami meeting a lot of people was nearly was in business and, most important, impossible, so instead I built my team with she was able to give her mother back the people around me,” explains Tami. her money in time. She even had future “But I never doubted that I was going to spas booked. But that didn’t mean be promoted to Director. I didn’t exactly Tami’s problems were over. For her, the know how it would happen, but I followed what everyone at BeautiControl said to obstacles were just beginning. One obstacle was the fact that back do, and most importantly, I believed.” There was one person, however, who then the closest BeautiControl training was an hour and a half away in New Jersey, didn’t believe. Even though Tami was >> 1 Connect With Others and Make A Difference Jennifer Molinari Independent Senior Director Sometimes people get so caught up in their own lives that they never stop to see the obstacles in front of others. That’s not true with Jennifer. At first glance, it seemed Jennifer had everything she could ever want in her life. She had two beautiful children, a loving police captain husband and three jobs in addition to just holding the time-consuming position of “Mom.” In reality, Jennifer discovered that there was a part of her life missing that she didn’t even know existed. She realized that sometimes it’s not about what she can do to change her own life, but what she can do to help change others. “I have a Consultant on my team, Mary Schiro, who has two autistic sons,” explains Jennifer. “She was recently at an event with Jose Luis and myself, and after he showed us the path to financial freedom Mary had an ‘ah-ha!’ moment that will stay with me for the rest of my life. It was as if a switch went off, and she saw that this was going to be her answer. That she’d be able to provide for her boys in a way that she never thought possible. It was so powerful to witness. There’s not a paycheck that can hold a candle to that feeling.” Whether it’s helping someone who’s selfconscious about her skin, or watching her best friend, Independent Director Helene Graci, see her dream come true, Jennifer knows there’s nothing like the feeling of making a difference. e ACH I E VER FEB RUA RY 2010 11 1/15/10 6:52:05 PM now helping to support her family by putting food on the table, her husband was still completely unsupportive. Even after 11 months when Tami had earned Directorship and was invited to attend a national conference, her husband still didn’t support her. “I was so excited to attend my first national conference!” remembers Tami. “My husband thought someone like me didn’t belong at national conferences, but I knew he was wrong and I wanted to prove it to him. I thought if I could get him to come with me he would see. After a lot of convincing, he agreed to come along. I knew it was going be a very important trip for me and my family.” Tami was right. On the very first night, something important did happen. As Cindy Koleba cartwheeled across the stage while being recognized for achieving Senior National Executive Director, Tami had a vision. “I’d followed Cindy’s stories in the Achiever and Empowering Women magazines,” explains Tami. “She was such an inspiration! I realized what she had done 12 ACH I E VER FEB RUA RY 2010 10-8122 February Dom 12-13 with Canada, and I’d also remembered what Mari Santo-Domingo had done with Puerto Rico, and I suddenly knew what I wanted to do. And for the first time I felt like it was possible.” Tami wanted to put New York on the map. Among the lights, love and elation that she saw on stage, Tami had finally connected with her vision. Her life and its possibilities literally flashed before her eyes. She saw it. And even better, she saw how she could, and would, make it happen. With tears of joy in her eyes, Tami turned to her husband to tell him everything that she’d just realized, only to realize something else…he wasn’t even there. “He walked back in from the buffet or the bathroom or wherever he was, and I tried to explain to him what had happened,” recalls Tami. “Instead of understanding, he just started trying to suck the life out of me. He had no interest. He wasn’t listening to me at all.” It was then that Tami found the power to overcome yet another obstacle in her life. Taking a deep, determined breath, Tami did three things at that moment. She took one final look at the stage— the place where everything in her life finally connected—and put every detail to memory to keep as inspiration for the future. She reached deep inside herself and saw that she truly believed in what was happening around her and where she could take her life with the opportunity. And then she did something that, well, is best described in her own words. “I looked at my husband and said ‘either you’re leaving or I’m leaving,’” states Tami matter-offactly. “By his face I could tell that he wasn’t going anywhere, so I turned around, said ‘see you later’ and left.” And just like that, Tami walked out and achieved her freedom. She didn’t stay and attend the national conference she had worked so hard to earn. She didn’t enjoy the vacation she so desperately needed. She didn’t even walk across the stage to be recognized for her Directorship. “I was only there for a couple hours, but that was enough for me.” Tami says without a hint of regret. “It was all I needed. I knew I’d be there next year, and at a higher level. From there everything changed. I had a vision. And with that vision, I now had power.” The one thing she didn’t have, however, was a place to stay. So, after packing her things, Tami left her husband and her hotel room and spent the night sleeping in a closed airport. When she finally made it home, her mother greeted her at the door with tears in her eyes, upset that her daughter had worked so hard, but didn’t walk across the stage Tami had fi nally connected with her vision. Her life and its possibilities literally flashed before her eyes. She saw it. And even better, she saw how she could, and would, make it happen. 2 Reach Out and Help Those in Need Karen Lorenzo Independent Director When Karen decided to take her love of skin care and share it with the world, she faced the same obstacle that many of us do. The only diff erence is, for Karen that obstacle only made her stronger. “People who were negative only pushed me harder,” explains Karen. “I actually want to thank the people who were negative. ‘I don’t like parties…I don’t do those things…No one has money…I don’t have time.’ Everyone with the usual excuses. Thank you! In the beginning, they were really helping me out.” As a registered nurse, Karen was used to all sorts of excuses and complaints, so when she ran into someone who wasn’t interested in the opportunity and the help she had to offer, she knew exactly what to do. “I just went on to the next person,” says Karen matter-of-factly. “You can’t take it personally. Just keep going. People are going to say yes.” All Karen truly wants to do is help women change lives. And she knows that nothing is going to stop her from doing that. There are millions of people out there, and even if not all them want it, she knows a lot of them could use the help she’s offering. “Recently, people have been telling me that they can see my passion,” says Karen. “They can see I love what I do. It makes me feel so great that I’m making people feel good, and as a nurse, I always want to help people.” e to accept her Directorship. Tami told her not to worry. “I told her this wasn’t going to be a one time thing,” Tami says confidently. “I knew I‘d be back.” Then Tami took her first Director check, packed up her three kids and left. Now, for most people, this part of the story would be enough. Most people would think: “Mission accomplished. Life changed. Happy ending. Roll credits.” Most people, however, don’t know Tami DiDio. Tami had a vision, and after overcoming such a myriad of obstacles, Tami now had belief in herself and her vision. There was one thing, however, that Tami still needed. Tami needed help. Tami needed people that shared her vision. Tami needed the power of three. “My vision of Spa New York would never be possible unless I had people who believed what I believed,” Tami states adamantly. “The power of three doesn’t include me. The power of three is more. It’s the power of the people I met along the way. Since the beginning of my business, I would never be where I am if it wasn’t for them.” So with the same determination that a mother of three with a 104˚ fever had to make her New Jersey training session barely more than a year ago, Tami took her enthusiasm and her vision and started making it happen by convincing her friends and Consultants that it could be done. It honestly didn’t take much more than Tami being herself. One of the first people to jump on board was Independent Senior Director Jennifer Molinari. As an administrative office worker, licensed hairdresser and volunteer cheerleading coach, it’s surprising that Jennifer could add anything to her busy, whirlwind life, but Tami and her excitement for her BeautiControl vision just couldn’t be missed. “Tami is the type of person that you just fall in love with when you meet her,” Jennifer laughs when asked about her friend and Executive Director. “She’s so full of life and love and she really just radiates a genuine passion that you don’t see all the time.” With a police captain husband who worked nights and weekends on a regular basis, two children and three jobs herself, when Jennifer decided that she wanted to start doing spas she wondered how on earth she would fit it all in. But after she attended her first Unit Meeting at Tami’s home and heard her enthusiasm for her Spa New York vision, Jennifer >> ACH I E VER FEB RUA RY 2010 13 1/15/10 6:52:12 PM knew she had to make time in her life to make it happen. “I owe so much of my success to Tami!” exclaims Jennifer. “Although I wasn’t her personal recruit, she never treated me as if I were anything but. She held my hand through spas, empowered me to take a leadership role and helped me to succeed in every way possible. I will never forget how easy it could have been to get “lost” if she had decided to only focus on her personal team. I can never repay her for what she has done for me and my family. She’s a shining example of what this opportunity stands for, and I am proud to have her as not only an Executive Director, but a good friend.” In fact, she was such a good friend, that when Jennifer walked across the stage to accept her Directorship, Tami walked across with her—fulfilling the promise Tami made when she walked out of her own Director recognition. And, just to make the moment even sweeter, there was another lady that made that trip across the stage — Tami’s mother. The next person to join Tami on her vision quest was Independent Director Karen Lorenzo, although Karen didn’t really realize she was going to at the time. “I never planned to do anything with the business. I just really liked the skin care. 14 ACH I E VER FEB RUA RY 2010 10-8122 February Dom 14-15 My skin felt good all the time and I loved it” says Karen. A registered nurse, Karen thought she’d already found her calling and career. She loved helping people and already had a job that let her do just that. But Tami wasn’t going to let something like that stop her. “Karen was a gift given to me two Christmases ago,” says Tami excitedly. “I knew she was a nurse. I knew she could share her love for skin care with other nurses, but she didn’t seem like she was interested in having her own business. But I believe one of my gifts is that I’m always sharing my passion and people feel it. Karen felt it. And one day she asked what she needed to do.” That’s all it really took. Now with 200 Consultants on her team, Karen has turned her love for helping people through nursing into a love of helping people through the BeautiControl opportunity. She couldn’t be happier, and she says she has Tami to thank for it. “Tami has the biggest heart and she would do anything for anyone,” gushes Karen. “Tami believed in me even when I didn’t believe in myself. She led the way. I felt like giving up in January. I was tired. I didn’t have any spas. Tami told me she would help me become a Director. And now I am.” 3 Achieve the Life You Always Dreamed Helene Graci Independent Director In recent years a new obstacle has been appearing more and more frequently when it comes to starting a new business–the economy. Recently many people have lost jobs, been told that they’d have to find new careers and been forced to settle for less. Director Helene Graci thought she might be one of them. “I had been recently laid off from this firm on Wall Street,” says Helene. “Even though they were ranked as one of the 10 best places for working moms, I got penalized for calling in sick and taking care of my daughter.” But now, by harnessing the freedom of the BeautiControl opportunity, connecting with the people around her and reaching out to share her love for the spa experience, Helene has achieved something amazing. Helene didn’t just replace her Wall Street earnings, she gained something more valuable. “Wall Street gave me everything I ever wanted financially, but they never gave me my daughter,” explains Helene. Thanks to her hard work, dedication and a friendship with best-friend since 6th grade Jennifer Molinari, Helene has fulfilled a lifelong dream and become something she’s always wanted to be—a stay-at-home mom. “My husband and I couldn’t afford to lose my salary,” states Helene. “And I always wanted to be at home with my daughter. I’m now working for myself and I’m part of the best company in the world. I’d be miserable working for corporate America.” e We all have the same dreams. It’s about putting our vision of Spa New York out there. Tami, however, insists that it wasn’t all her. “We all have the same dreams.” explains Tami. “It’s about putting our vision of Spa New York out there. And that dream worked so well with Karen’s dream that it all just came together.” “I’m still a nurse.” smiles Karen. “Tami just says that now I’m nursing people’s skin back to health.” The final piece of the fantastic four, Independent Director Helene Graci, wasn’t even in Tami’s downline. A friend of Jennifer Molinari since the 6th grade, Helene worked on Wall Street and financially had everything she needed, but she was still missing one thing. “The firm gave me everything I wanted, but they never gave me my daughter” states Helene. “Tami’s passion for her children and being a single parent is what made me realize I can leave my job and be home with my kids. It’s her passion that keeps me going. When you have passion for something and you give it to someone, I believe it will come back to you twofold.” But it wasn’t just Helene receiving inspiration and support from Tami. Tami received the same inspiration and support back from Helene. And once again that helped her overcome another obstacle that she’d struggled with in her life. “I leaned on Helene from the onset,” admits Tami. “Like I said before, I had such an issue of speaking to people, but both Helene and Jennifer believed I could do it. It was so bad that at my first BeautiU, I was asked to speak in front of the class, and I was so nervous I had to take a chair and sit down rather than stand up and do it. That was my comfort zone. But Helene gave me encouragement. She always referred to me as ‘my fearless leader’ and thanks to her support I can now do something that I never thought I would be able to do. Both Helene and Jennifer taught me that with the right support anything’s possible.” And Tami’s not done learning. Even now as an up-and-coming New York BeautiControl queen, Tami still remembers that she can learn something from everyone she meets on her journey— from other Executive Directors to even the newest Consultant. “Just recently I met Lynda Gambardella, a new Consultant on Helene’s team,” points out Tami. “Lynda was a top seller for two months in a row. I thought just that fact was impressive, but then I learned that at one of her spas recently, Lynda ended up turning everyone who attended bright blue. Literally! And despite that, she still had a $750 spa! When I heard that I told myself, ‘I need to know what she’s doing! If she can turn everyone blue at her spas and still be successful, then I have to know.’ We connected and Lynda taught me how to really bring relaxation into my spa. It’s just proof that even the newest person in your group can make a huge difference.” And Tami has made a huge difference. Her life has turned a complete 180˚ degrees. Now she has her Mustang, has earned her financial freedom and she’s literally seeing her vision come to life right before her eyes. Through hard work, determination and a true belief in the BeautiControl opportunity, she’s seen herself overcome more obstacles than anyone ever should have to. And, with the advent of the new Freedom Plan, Tami sees even more great things coming in the future. “I think the Freedom Plan is what this business is about,” says Tami “It’s about helping others. I’ve always believed 100% in helping the people on my team. And I love the fact that now we’ll actually be compensated for it. With the Freedom Plan things are going to be even bigger. There’s going to be a lot more leaders, a lot more teams forming and a lot more lives changing and my passion for this opportunity is now four times greater.” So get ready for a new explosion of enthusiasm New York, because Tami DiDio and her amazing team are out there, and they can’t wait to start spreading the news. e Spa NY’s Tips for Never Giving Up • Think positive! Your mind-set can truly make or break whether or not you achieve your goals. • Don’t worry about people who are negative. There are millions of people out there who need BeautiControl—whether it’s for better skin care, the amazing opportunity or both. • Spa is your gift to your clients. Make sure your clients feel like they’re there for pampering, not just to purchase. • Don’t be afraid to ask for help—from your team and from BeautiControl itself. Remember, you may work for yourself, but you’re never alone. ACH I E VER FEB RUA RY 2010 15 1/15/10 6:52:19 PM Go Wild A DD SOM E E X TR A E XCITEM ENT TO YO U R SPA S A N D M A K E TH IS YO U R B E S T FEB RUA RY E V ER ! What’s Hot in Spa W ITH G A RY J O N E S Minimize Three Problems with One Powerful Solution. With your orders this month, you can make your spas a little wilder than ever before, thanks to our new cheetah items. Featuring our signature spa blue cheetah pattern, these fun items will have everyone talking about your spas. And best of all, your spa guests will want to become Hostesses so they can have these unique and beautiful items themselves! BC Spa Solutions Scar, Stretch Mark & Spider Vein Minimizing Creme #14852 SAV E O N TH E SE I NCR EDI B LE SA LE S A I DS YO U M A K E A Buy More and Save More! Clinical Results BEFORE Scar Stretch Mark Spider Vein 10-8122 February Page 16-17_D.indd 16-17 AFTER $7 Retail Order Cheetah Set: gloves, headband and neckwrap cover (sales aid) $8 $300 Cheetah neckwrap cover and BC Spa Gel Neckwrap (sales aid) $7 Retail Order Cheetah Set: gloves, headband and neckwrap cover (sales aid) $8 $500 Cheetah neckwrap cover and BC Spa Gel Neckwrap (sales aid) $7 Cheetah Set: gloves, headband and neckwrap cover (sales aid) $8 $150 Buy 1 for $38 ea. Reg $40 Buy 5 for $35 ea. Save $25 or more! Buy 10 for $30 ea. Save $50 or more! of panelists showed an improvement in overall appearance of their scar after 8 weeks of panelists showed an improvement in the texture of their stretch marks after 8 weeks of panelists showed an improvement in the appearance of their spider veins after 12 weeks YO U PAY Cheetah neckwrap cover and BC Spa Gel Neckwrap (sales aid) Retail Order Make Common Skin Imperfections a Thing of the Past. Designed to treat the appearance of both the texture and color of three common skin imperfections, the new BC Spa Solutions Scar, Stretch Mark and Spider Vein Minimizing Creme is a breakthrough formula from the BeautiControl Research Institute to dramatically reduce the appearance of these skin imperfections. Lavish this clinically tested cream onto the areas of the face and body you want to see restored. I loved the results and how quickly I noticed a difference. Q UA N T I T Y ea ea ea ea ea ea 1 up to 5 up to 10 The cheetah neckwrap contains: • Spa gel neckwrap with cover • Cheetah print neckwrap cover #16606 The cheetah set contains: #16479 • Cheetah print neckwrap cover • Cheetah print gloves • Cheetah print headband Cheetah neckwrap cover available for purchase as sales aid for $4 with any order #16478 This month I’m here to address a trio of often overlooked problems—stretch marks, scars and spider veins… oh my! These may not be pleasant to consider but, as a majority of women are or will be troubled by at least one of these, it’s important we pay attention. Stretch marks take just a few months to develop but without intervention, they can remain with you for life. Stretch marks look like streaks on the surface of the skin, but are actually small tears that form in the tissue. Normally skin is elastic and capable of stretching quite a bit, however, the changes that occur during pregnancy or growth spurts can be very drastic. We all know someone who has scars from an injury or from surgery. A scar results from the biologic process of wound repair in the skin and other tissues of the body. Nearly every wound , including common acne, results in some degree of scarring. Though scarring is a natural part of the healing process, what’s left behind can be unsightly. A similar concern is spider veins. Usually appearing as a cluster of thin lines, spider veins are often red or blue and are close to the skin. Veins are crucial in returning blood from the body back to the heart, and given the choice, most of us prefer they remain unseen. In response to these concerns, our team at BeautiControl is introducing our brand new BC Spa Solutions Scar, Stretch Mark and Spider Vein Minimizing Creme. If you have scars, stretch marks or spider veins, this breakthrough treatment will come to your rescue. The BeautiControl Research Institute developed this clinical strength formula with ingredients shown to reduce the appearance of redness, improve skin texture and dramatically reduce the appearance of all of these marks on your face or body. We expect this product to become a runaway hit. Get an early start on ordering! Gary Jones Vice President Marketing/ R&D 1/18/10 9:17:02 AM Your Three Steps to What makes your Spas and sales successful? PA S 2 GET ACTIVE With new Consultant Spa Rewards you can earn up to 6 rewards in three months by booking and holding spas. Simply book 4 spas online and sell $750 and you can pick your FREE Spa Rewards Product Package valued at more than $100. SELL, PLACE ORDERS & REACH FOR SPA REWARDS 3 TE A M 10-8122 February Dom 18-19 BOO KS UR FEB RUA RY 2010 & ATTEND BEAUTIU IL ACH I E VER GET YOUR BEAUTICASE BU 18 MOVE UP SHARE THE OPPORTUNITY SS AD OT H E R S TO S UC CE & BECOME A VIP In your first 3 months you’ll also receive a reward for the first person who joins your team as a new Consultant each month. By the end of 3 months, you can be a VIP with 3 active Consultants, repeat clients from spa and plenty of sales volume to start you on the path to financial freedom. See BeautiNet® for full details. LE Milagros Nevarez Independent Executive VIP GET IN ELL Sharing with passion is key! I romance my Hostess to make her want the freedom and joy I have. I spend time with her to let her know she can make the same difference with her guests. First, I identify something that she might need to work on her face, and I offer her the Spa day treatment. When it comes time to book, I usually give her a small gift of my own—such as the Extreme Repair Hand Creme—as a thank you gift for booking. I offer her the neckwrap if she doesn’t cancel, to be delivered on the day of the Spa, and I use the Hostess envelope to make sure she is clear about all the gifts she can earn when we work together at the Spa. In other words, I make her feel that she is my total partner so that she starts having a taste of how easy and fun it is to do what I do. 1 Start your new business by purchasing your BC Spa BeautiCase, or give your business an even bigger boost with the BC Spa Business Case. Then sign up for BeautiU® and EmpowerU. and get unmatched training and personal growth opportunities to be your best. You’ll join other new Consultants as you learn about holding spas, sharing our incredible products and getting your business started. DS How do you work with your Hostesses to inspire, motivate and create great spas? As a new Consultant, your road to financial freedom can begin in your first three months. Follow the steps on the check list below and soon you’ll be building your team and your business as you create the life you want to live. AN If you’re like many Consultants, you’re looking for new breakthroughs in bookings, sales and signing up new Consultants. Milagros Nevarez shares with us her Hostess secrets and using the power of relationships to create the life of your dreams through Spa. Be sure to check the following off your First 3 Month To-Do List! YO Make This Your Biggest Month Ever FINANCIAL FREEDOM D Spa from the Heart I’ve been doing spas for 7 years and one thing that really works for me is I prepare the guests for the amazing life experience they are going to have by speaking from the heart. Once my Hostess determines the names and numbers of her guests, she gives them to me to start calling them. I insist that this will be a gift they will give to themselves and, therefore, since it will be a time to get rid of stress, they should come without makeup, dress comfortably and bring a pair of socks, because it’ll be a total girls’ night! One day before the Spa, I confirm our date with each one of them. I make sure that the place we will be using for the relaxation portion is a quiet and fresh place with no street noise in order to create the ideal experience we are pursuing—total relaxation! When people relax, they loosen their pockets! The day of the Spa, once the guests start arriving, I talk to them to find out their needs and I start taking notes. That way I can start determining where to identify my prospective recruits, my next booking and, of course, my sales. As the Spa is wrapping up, I sit with each guest individually, while I continue showing my Hostess as the star as she tries on the wet/dry foundation. I make sure to offer facial treatments, since they are the easiest to reorder. This way I secure customers for life! I always express my gratitude for having the privilege to know new people in each Spa, and touch their lives the way they touch mine. We end up establishing a friendly relationship that is priceless. As a recruiter, I make them see the convenience of becoming a Consultant instead of staying as a customer. I let them see the alternatives and the freedom BC offers—their own store, their own business if that’s what they wish. I let them know there is an answer for every person and every circumstance here. My biggest wish in each Spa is to share my heart in order to create an atmosphere of respect, kindness, peace and sisterhood. Most importantly, to each Spa I bring happiness. This really affects people and they identify with it. The most important thing for me is to serve and to help others to look and feel better. That’s my daily fuel—I love for people to feel important. There are so many people around us that do not feel like that. ACH I E VER FEB RUA RY 2010 19 1/15/10 6:53:44 PM DIRECTORS REWARDS ARE FOR CONSULTANTS THROUGH EXECUTIVE VIPS THIS MONTH ’S OΩers & Rewards Please visit BeautiNet to see your individual goals to earn these exclusive rewards. Be Rewarded For Making February Your Best Month Ever AT THE SPA M Cologne $500 Spa Reward Booking Reward Cheetah Neckwrap (sales aid) REWARDS BC Spa Solutions Scar, Stretch Mark & Spider Vein Minimizing Creme OFFERS NEW PRODUCTS THIS MONTH Build your business as you connect with others. Skinlogics Starter Set $ 150 OR MORE RETAIL ORDER Skinlogics Maintenance Products BeautiControl Bank Bag BeautiControl Business Card Holder Cheetah Set (sales aid) BC Spa Masque Brush & Masque Tablets FEB 1–11 FEB 12–18 FEB 19–25 THROUGH FEB 28 Cheetah Neckwrap ($7 ea, limit 1) Cheetah Neckwrap ($7 ea, limit 1) Cheetah Neckwrap ($7 ea, limit 1) Cheetah Neckwrap ($7 ea, limit 1) Cheetah Set ($8 ea, limit 1) Cheetah Set ($8 ea, limit 1) Cheetah Set ($8 ea, limit 1) Cheetah Set ($8 ea, limit 1) FREE Skinlogics Starter Set Save 15% on Skinlogics Maintenance Products Save 25% on Skinlogics Maintenance Products $ 300 OR MORE RETAIL ORDER Cheetah Neckwrap ($7 ea, limit 5) Cheetah Neckwrap ($7 ea, limit 5) Cheetah Neckwrap ($7 ea, limit 5) Cheetah Neckwrap ($7 ea, limit 5) Cheetah Set ($8 ea, limit 5) Cheetah Set ($8 ea, limit 5) Cheetah Set ($8 ea, limit 5) Cheetah Set ($8 ea, limit 5) BeautiControl Bank Bag BeautiControl Business Card Holder BeautiControl Brush & Masque Tablets FREE Skinlogics Starter Set Save 15% on Skinlogics Maintenance Products Save 25% on Skinlogics Maintenance Products $ 500 OR MORE RETAIL ORDER Cheetah Neckwrap ($7 ea, limit 10) Cheetah Neckwrap ($7 ea, limit 10) Cheetah Neckwrap ($7 ea, limit 10) Cheetah Neckwrap ($7 ea, limit 10) Cheetah Set ($8 ea, limit 10) Cheetah Set ($8 ea, limit 10) Cheetah Set ($8 ea, limit 10) Cheetah Set ($8 ea, limit 10) BeautiControl Bank Bag BeautiControl Business Card Holder BeautiControl Brush & Masque Tablets FREE Skinlogics Starter Set Save 15% on Skinlogics Maintenance Products Save 25% on Skinlogics Maintenance Products $ 750 OR MORE RETAIL ORDER Cheetah Neckwrap ($7 ea, limit 10) Cheetah Neckwrap ($7 ea, limit 10) Cheetah Neckwrap ($7 ea, limit 10) Cheetah Neckwrap ($7 ea, limit 10) Cheetah Set ($8 ea, limit 10) Cheetah Set ($8 ea, limit 10) Cheetah Set ($8 ea, limit 10) Cheetah Set ($8 ea, limit 10) BeautiControl Bank Bag BeautiControl Business Card Holder BeautiControl Brush & Masque Tablets FREE Skinlogics Starter Set Save 15% on Skinlogics Maintenance Products Save 25% on Skinlogics Maintenance Products 10-8122 February Dom 20-21 Consultants and Senior Consultants: Receive a 50% discount level for the rest of February and through March 31, 2010, once retail orders for February reach $750 or more. ACH I E VER FEB RUA RY 2010 21 1/15/10 6:53:54 PM