2015 Media Kit

2015 Media Kit
editorial mission
The manual of
the skiing tribe.
SKIING is written for devoted skiers everywhere,
whether they live in a major metro or the ’burbs. They
wish they could ski everyday, all year. SKIING readers
crave coverage of the latest gear, tales of adventure,
insider intel, insightful how-to content, and stunning
photography. We are fire stokers.
2 skiing / 2015 Media Kit
skiingmag.com
From must-have gear to the most and least well-known resorts, from expert how-to content to our favorite backcountry zones, SkiingMag.
com is the passionate skier’s go-to guide for the latest in the mountain-sports world. Intelligent writing, compelling imagery, and engaging
multimedia help make SkiingMag.com a trusted source.
728 x 90
Site Skin
Site Skin
SkiingMag.com / Traffic
Avg. Monthly Page Views
488,000
Avg. Monthly Unique Visitors
93,000
Avg. Time Spent OnSite
1:34 min
SkiingMag.com / Demos
Male/Female
72%/28%
Average Age
45
Average HHI
$142,000
Attended College
95%
Sources: Google Analytics October 2014 – March 2015; 2011 SkiingMag.com Consumer Profile Study, Walker Communications.
3 skiing / 2015 Media Kit
300
x 250
300x250
skiing emails
Our email platform reaches a digital audience of engaged consumers who have
subscribed and/or opted-in to receive information from Skiing and our marketing partners.
Banner Ad
Banner Ad
(300 x 250)
(300 x 250)
Editorial Email
Custom Email
Editorial Email Subscribers
45,000
OPPORTUNITY: Display Ad, 2 - 300x250s
(must be different ads)
4 skiing / 2015 Media Kit
Custom Email Subscribers
38,000
OPPORTUNITY: Your Exclusive Message & 100% SOV
Geo-Targeting Capabilities
skiing magazine
Skiing readers are a young-thinking, adventurous, fitness-oriented, and creative tribe who want authentic, unbrokered mountain experiences. They
come to us to see the world through goggle lenses. They want insider intel on the top new gear and best destinations. They eat, breathe, and live the
sport—and they trust Skiing to deliver inspiring stories, service, and photography that can’t be found anywhere else.
Snapshot:
Rate Base
50,000
Frequency
4x / year
Established
1948
Engaged Readers:
Read 4 out of last 4 issues
74%
Visited SkiingMag.com in the past year
71%
Took any action as a result of reading the magazine
90%
Spending Habits:
Plan to purchase ski equipment & outerwear in the next year
78%
Plan to purchase ski accessories in the next year
85%
Shop at a local, specialty retailer
79%
Average amount plan to spend on ski gear in the next year
$1,500
Avid Skiers:
Skied 16+ days in a season
70%
Own at least 2 sets of skis
80%
Purchase a season pass each year
61%
Skied 10+ years
92%
Quality of Terrain is extremely important when choosing a ski
destination
95%
Source: Skiing Consumer Study, August 2012, Walker Communications
5 skiing / 2015 Media Kit
editorial calendar 2015
OCTOBER
NOVEMBER
MOUNTAIN GUIDE
GEAR GUIDE
» When our readers visit resorts, they aren’t shopping
» Our annual Gear Guide is bursting with reviews of
for bearskin rugs in the village. They’re hiking the
the latest and best gear, apparel, and accessories.
bootpack to find powder. They’re sussing out hidden
Reflecting the industry’s largest and most
tree lines, charging til last chair, and then clinking
independent ski- and boot-testing program, the Gear
pints in the bar. They want inside beta from locals
Guide translates the objective feedback of more than
on the best trees, steeps, snow, beers, burgers, and
50 pro testers into actionable insights for consumers.
more. In Skiing’s Mountain Guide, they won’t find a
There’s no better ski-gear resource for devoted skiers.
more inspiring collection of reasons to get out and
discover the best of North American skiing.
DECEMBER
JANUARY/FEBRUARY
ADVENTURE ISSUE
The Photo Issue
» Our readers are searching for athletic challenge,
» Devoted skiers thrive on inspiration—and they’ll
cultural immersion, and on-skis discovery. Inspirational
find it here, where page after page drips with
adventure content works them into a frenzy of
stunning visual storytelling from the far-flung
dreaming, trip planning, and gear-buying. The
corners of the skiing kingdom. Every season, our
Adventure Issue simultaneously eggs them on and
photographers bring back the kind of jaw-dropping
enables them. It’s a collection of paeans to the spirit of
pictures that have our readers rethinking their day
ski adventure, interlaced with travel service for all kinds
jobs. Inspiration lives here.
of adventures—domestic and exotic, attainable and
vicarious, heli and cat, ski tour and road trip—as well as
reviews of and recommendations for the right gear.
6 skiing / 2015 Media Kit
editorial departments
stuff you
need to
know from
across
the Skiing
World
FRONT SIDE
scene / mix / truth / cheat sheet / anatomy / classics / ODE / shiny things
Destinations: resort updates from around North America
„ Jackson Hole Mountain Resort
There’s a reason Utah native Sam Cohen (pictured here) likes to hit Jackson every
so often: moments like this. Conditions that day in January were “all-time,” says
Cohen. “I had been in Jackson for a few days shooting with Faction Skis, so I knew
I should link up with [photographer] Cody Downard to shoot some deep pow.” But
it’s not just the snow that draws Cohen north. “It’s all of it,” he says. “The access,
the tree skiing, the park, and the food. Jackson’s got it going on.” Downard, for
his part, loves exploiting Jackson’s terrain with skiers like Cohen, who honed his
craft shooting with his photographer father, Lee*. “Sammo’s a ripper. He makes
my job easy.” For more intel, visit jacksonhole.com. —DANI FRIED
*Turn to page 44 to read Lee Cohen’s essay on transgenerational ski-bumming.
Scene: in-depth analysis of trending news
30 FRONT SIDE ANATOMY
3
NOSE
FOREHEAD
LIFTLINE
MIX:
2
BYPASS
OUTER
BYPASS
STARR
Dropping In: Rob Story’s revered column returns for its 20th year
FYI: tech, gear, news, happening, and personalities
Truth: in-their-words interviews with compelling ski personalities
Cheat Sheet: essential skills and how-to instruction
Anatomy: annotated local’s guide to a resort’s best skiing
Kits: head-to-toe outfits, including apparel, gear, and accessories
Backscratcher: oddities from Skiing’s 67 years of archives
7 skiing / 2015 Media Kit
4
KITCHEN
WALL
NOSEDIVE
FORERUNNER
QUAD
ADAM’S
APPLE
6
PERRY
MERRILL
5
GOAT
ANGEL
FOOD ZONE
GONDOLA
NATIONAL
GONDOLIER
TRAILS
RT. 108
BOOTPACK
7
WHERE TO SKI
HOW TO GET THERE
STOWE, WITH JAY BOWEN
VERMONT
In Vermont, you can ski a really big face—and Adam’s
apple. From the east, 4,395-foot Mount Mansfield
looks like the profile of a reclining, big-chinned
man. Vermont native Jay Bowen grew up skiing its
flanks—home to Stowe Mountain Resort, legendary
glades, the granddaddy of Eastern ravine skiing, and
an average annual snowfall of 325 inches. Bowen, a
Stöckli sales manager, shares his insights.
1. On a pow day, ski off the Forerunner quad before the popular
spots get tracked out. In the Front Four area, go-to trails are Starr,
National, Goat and Liftline. Then rip top-to-bottom groomers, including Gondolier, Perry Merrill, and Nosedive.
2. Between Nose and Lip: Snow piles up in this steep, experts-only, out-of-bounds terrain. If you’ve got the legs, check
out numerous gnarly variations on steep, narrow, and deep—
many lines complete with mandatory air. From the Gondola
bootpack behind the Cliff House, ski Rock Garden to Triangle;
then stay right to ski the Kitchen Wall, Rimrock, and the Nosedive Glades. You can access Bypass and Outer Bypass from the
quad by skiing straight on Nosedive past first right turn.
3. Chin: In early spring, locals hike out-of-bounds to ski chutes and
aprons 600 feet above treeline, including Profanity and Hourglass.
4. Chin Clip: Take this run from the gondola to access endless outof-bounds skiing and open glades—if you’ve got backcountry training. After the first turn in the trail, a few hundred yards from the Cliff
House, watch for a traverse into the woods on your left.
5. Angel Food Zone: Feed on heavenly pow here a day or two after
a storm. It’s out-of-bounds but no longer a local’s-only area, so don’t
be surprised if you see families skiing in and out of bounds here.
Beyond this, you’ll find open powder-filled hardwoods and stream
beds in the Planets and Outer Planets zones.
6. Hell Brook Zone: Northeast of the Adam’s Apple, this extreme
backcountry terrain—with cliffs, icefalls, and slides—is not patrolled. Go only with someone who knows the area, and take avy
gear. Then you’ll find the best continuous fall-line skiing in the East,
plus the some of the East’s most classic riverbed skiing. You can rack
up nearly 3,000 vert—from the Chin above treeline, through spruce
and hardwood glades to Route 108 (the Notch Road). The road is
closed in winter above the resort, so get back to the lifts with a 10- to
20-minute skate.
7. Spruce Peak Area: Head to Big Spruce, on the quieter side of the
resort, for unbeaten snow all day long. Find glades off Smugglers
and Sterling Trails.
FYI
>On powder days,
get here early.
Lifts open at 7:30
on weekends and
holidays, and 8:00
on weekdays. It’ll
be dark on those
winter mornings,
but set your alarm:
The front gets skied
out by 9:30 a.m.
>Challenging,
inbounds, top-tobottom, fall-line
tree skiing
increases the
resort’s skiable
acres beyond its
116 runs.
>Après: The best
on-mountain
watering hole is
The Den, in the
historic Mansfield
Base Lodge.
skiing | WINTER 2015
Skg_Anatomy_JAN15_GB.indd 30
Ode: a personal essay celebrating ski culture
HOURGLASS
PROFANITY
FROM TOP: RICK LEVINSON; JAY BOWEN
Libations: craft beer, spirits, and ski-country’s tastiest cocktails
1
CHIN
LIP
ROCK GARDEN
11/5/14 1:37 PM
2015 PRINT Advertising RATE CARD
2015 Print Advertising Rates
FOUR COLOR
1x
3x
6x
Spread
$12,681
$12,045
$11,412
Full Page
$6,673
$6,341
$6,006
1/2 Page
$4,170
$3,959
$3,752
1/3 Page
$3,223
$3,061
$2,902
COVERS
1x
3x
6x
2nd Cover Page 1
$16,040
$15,215
$14,412
3rd Cover
$7,342
$6,976
$6,606
4th Cover
$8,341
$7,925
$7,528
Bleed
15%
-
-
Frequency 4x
RateS Effective OCT 2015
Rate Base 50,000
Audience facts:
Rates reflected in gross.
• 70%/30% Male/Female
• 40 Median Age
• $90,800 Median HHI
Calendar & Closing Dates
• 95% Attended College
ISSUE
THEMES
SPACE CLOSE
MAT. DUE
ON SALE
OCT
Mountain Guide
7/17/15
7/21/15
9/8/15
NOV
Gear Guide
8/14/15
8/18/15
10/6/15
DEC
Adventure Issue
9/17/15
9/22/15
11/10/15
JAN/FEB
Photo Issue
10/16/15
10/20/15
12/8/15
Schedules and themes are subject to change.
8 skiing / 2015 Media Kit
• 92% Have Skied for 10+ Years
For More Info, Contact:
Al Crolius, VP Sales
[email protected]
Source: GfK MRI Doublebase 2013
Prototype Point-Of-View, DJG Marketing
2011 SkiingMag.com Consumer Profile Study
2015 PRINT Advertising specifications
MAGAZINE TRIM SIZE: 8.5” x 10.875”
MECHANICAL REQUIREMENTS: Perfect Bound, Offset Printing, Jog to Foot— .125” Trim
UNITS & SIZING:
BLEED
NON-BLEED
LIVE AREA
Full Page
8.75” x 11.125”
7.125” x 9.625”
.375” in from Bleed
Spread
17.25” x 11.125”
15.625” x 9.625”
16.5” x 10.375”
.375” in from Bleed
Gutter: .50”
2/3rds Page Vertical
5.625” x 11.125”
4.75” x 9.625”
.375” in from Bleed
1/2 Page Horizontal
8.75” x 5.75”
7.25” x 4.875”
.375” in from Bleed
1/3rd Page Vertical
3.25” x 11.125”
2.25” x 9.625”
.375” in from Bleed
MAXIMUM DENSITY ACCEPTED: 300%
LINE SCREEN: 133
R.O.B. UNITS—SAFETY: Live matter should be kept .25” from trim size.
R.O.B. UNITS—TRIM: .125” all around
MATERIAL SPECIFICATIONS: SWOP standards apply.
FILE FORMATS ACCEPTED: PDFX1A format is the preferred file format for file submission.
When preparing PDFX1a files, careful attention must be paid to insure they are properly created
and will reproduce correctly. Please see below for guidelines. Please call Barb VanSickle at
303.625.1624 or email production at [email protected] if you have any other
questions regarding material.
CREATIVE PICK UPS: Pick ups must be accompanied by a low res proof and issue/page
number in which creative previously ran.
WE DO NOT ACCEPT APPLICATION FILES.
MEDIA: The following are acceptable -- Mac formatted CD-ROM, DVD. Please label all media
with issue date, agency name, contact name and phone number, advertiser, ad number, vendor
name and contact. If you would like media returned, please include a return address.
SHIPPING INSTRUCTIONS:
PROOFING: NO LASER PROOFS -- We require one digital proof (i.e. Epson) generated from the
digital file. All proofs must bear standard offset color bars/exposure scales and should be proofed
to SWOP specifications.
Production Skiing Magazine
2520 55th Street, Suite 200, Boulder, CO 80301
303.625.1624 / [email protected]
GENERAL GUIDELINES: Supply required screen ruling and dot shape and angle. Build pages to
trim size and extend bleed beyond page edge. All elements must be placed at 100% of size. Use
stylized fonts. Do not apply style attributes to basic fonts.
DO NOT USE TRUETYPE OR MULTIPLE MASTER FONTS.
Include all printer and screen fonts, images/scans, logos/artwork. Do not nest EPS
files in other EPS files. Pantone colors must be in CMYK mode. If you are planning on
using a PMS, please contact Barb VanSickle at 303.625.1624 or email production at
[email protected].
All imagess/scans must be in CMYK mode. Font information should include manufacturer, font
name and version. Four color solids should not exceed SWOP density of 300%. Supply one
composite LW and CT file per page. Supply single pages on full page ads; on spread units, supply
one continuous image file. Black text should be merged with the LW file. Supply hard copy proofs
that match each supplied digital file. Proofs must be provided at 100% of size. 133 Line Screen
required. Density should not exceed 300%. Rotation of Color: yellow, magenta, cyan, black. If you
have any additional questions, contact Barb VanSickle at 303.625.1624 or email production at
[email protected].
9 skiing / 2015 Media Kit
Send ad materials to:
Skiing Magazine
UPLOAD INSTRUCTIONS:
• You must use an FTP program to access the FTP
site such as Filezilla, Cyberduck or Fetch
• Host: ftp4aim.com
• Username: skiing_ads
• Password: kgvns52
• Include magazine name and issue date
• Send an email notification when upload is complete to
[email protected]
2015 PRINT Advertising terms & conditions
2015 Print Advertising Terms & Conditions
1.
Submission of advertising for publication constitutes acceptance of these terms by Advertiser
and Agency. No conditions other than those set forth on this rate card and the insertion order
shall be binding on Publisher unless specifically agreed to in writing by Publisher.
2.
All advertisements and their content are subject to Publisher’s approval. Publisher reserves
the right to reject or cancel any advertisement, insertion order, space reservation or position
commitment at any time. Publisher shall not be liable for any costs or damages beyond
advertising rates if for any reason Publisher fails to publish an advertisement, or for errors in
key number or advertiser index.
3.
Conditions, other than rates, are subject to change by Publisher without notice. Rates are
subject to change upon notice from the Publisher, except as specified in a signed contract,
and are based on combined print and digital circulation. Cancellation of any space reservation
by the Advertiser or its Agency for any reason other than a change in rates will result in an
adjustment of the rate (shortage) based on past and subsequent insertions to reflect actual
space used at the earned frequency or volume rate.
4.
Cancellation or changes in orders may not be made by Advertiser or Agency after specified
closing date or digital campaign close date. Failure to submit creative materials will result in
full charge for all reserved space. Advertisements not received by closing date will not be
entitled to approval or revision by Advertiser or Agency. In the event of timely cancellation,
Advertiser and Agency agree to reimburse Publisher for any unit-related outside production
costs incurred prior to cancellation.
5.
Positioning of advertisements is at the discretion of Publisher except where specific
positioning is granted, in writing, by Publisher.
6.
Publisher is not liable for delays in delivery, or non-delivery, in the event of an Act of God,
action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot,
explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation
interruption of any kind, work slow down, or any condition beyond the control of Publisher
affecting production or delivery in any manner. Any claim for underdelivery not asserted within
one year of insertion is waived.
10 skiing / 2015 Media Kit
7.
Advertiser and Agency shall be jointly and severally liable for monies due and payable to
Publisher for advertising ordered. Should collection efforts become necessary, Advertiser and
Agency agree to pay reasonable attorney fees, expenses, and costs incurred in connection
with collection of all monies due, and agree that Los Angeles County, California shall be
exclusive venue for resolution of any disputes hereunder.
8.
Advertiser and Agency warrant that they are properly authorized to publish the entire
content and subject matter of all advertising submitted for publication. When advertisements
containing the names, likenesses and/or testimonials of living persons are submitted for
publication, the order or request for the publication thereof shall be deemed to be a warranty
by Advertiser and Agency that they have obtained written consent of the use of the name,
likeness and/or testimonial of each and every living person which is contained therein.
Advertiser and Agency agree to indemnify and hold Publisher harmless from and against any
loss, expense or other liability resulting from any claims or suits for misappropriation, libel,
violation of rights of privacy, plagiarism, copyright infringement and any other claims or suits
that may arise out of the publication of such advertisement as provided by Advertiser or
Agency.
9.
Creative work produced by Publisher remains the sole property of Publisher.
10. Until credit is approved, Advertisements are run on a prepaid basis only.
2015 DIGITAL Advertising specifications
SKIING DIGITAL AD SPECS
Standard Guidelines – These Guidelines are consistent
with the Interactive Advertising Bureau specifications
(www.iab.net).
Doubleclick is used to serve all AIM advertisements.
There is a 48-hour turn around time once all creatives
are submitted to Online Advertising Operations.
All ad units must launch a new browser window when
clicked on.
All static ad types are accepted (.jpg, .gif, .swf, .html).
Max initial load file size should not exceed 40KB.
RICH MEDIA SPECS
Below is a list of the most commonly used third party
vendors.
For a complete list of approved vendors please contact
your sales representative.
EXPANDING ADS
Most Common Ad Unit Sizes
Expanded Dimensions:
728x90............................. 728x270
300x250......................... 550x250
160x600.......................... 480x600
990x50............................ 990x250
PREFERRED FORMAT:
USER-INITIATED BY CLICK
• ‘Mouse Over’ can not initiate sound
• Third Party tags should be served via JavaScript Ad
calls, not iframes
• Audio needs to be user initiated with a clearly
recognizable on/off button
• All floating ad units should have a clearly recognizable
close button
• Max initial load file size should not exceed 40KB
• Additional polite download should not exceed 90KB
• Frame rate per second should not exceed 18fps
• Animation length should not exceed 15 seconds
Must use ‘Mouse Off’ if using ‘Mouse Over’
Ad should expand upon ‘Mouse Over’
Build a 1 second delay before ad expands
Ad should retract upon ‘Mouse Off’
JPG, GIF, SWF, HTML
MEDIUM RECTANGLE
300x250 Pixels
90KB MAX
JPG, GIF, SWF, HTML
SKYSCRAPER
160x600 Pixels
90KB MAX
JPG, GIF, SWF, HTML
MEGA BANNER
990x50, 990x250
90KB MAX
JPG, GIF, SWF, HTML
EDITORIAL EMAIL BANNER
300x250 Pixels
90KB MAX
JPG, GIF
728 x 90
Site Skin
Site Skin
FLASH AD UNITS
• All Flash files must be submitted as a .SWF file with
accompanying back up gif/jpg for display to users
who do not accept Flash
• A click through URL must be supplied
• We accept flash version 6-10
HOW TO CODE FLASH FILES WITH THE
CORRECT ACTION SCRIPT
1. Create an invisible button over the area that you
want “active/ clickable” to users
2. On the invisible button, put the following action
on (release); (get URL(clickTAG”_blank”)
VIDEO BANNER AD
•
•
•
•
11 skiing / 2015 Media Kit
90KB MAX
ADDITIONAL FORMAT:
MOUSE OVER/MOUSE OFF
APPROVED THIRD PARTY RICH MEDIA
THIRD PARTY SPECIFICATIONS
728x90 Pixels
• Any sound should be user initiated by click
APPROVED THIRD PARTY AD TAGS
Eyeblaster / EyeReturn / Eyewonder / Pointroll / Unicast
Leaderboard
• User must click on expand button
• ‘Close’ button must be visibly prominant
• Ad should retract by clicking close button
•
•
•
•
Atlas / Bluestreak / Doubleclick / Interpolis / Mediaplex
Units & Sizing:
File type: .mov file
File size: 1.2 mb unit
Frame rate: 18fps
Playback length: :15 sec
• Video will be served in ad position in DFP
Video Player
300
x 250
300x250
contact info
For more information, contact:
Kent Ebersole
Charlotte Sibbing
Al Crolius
Francoise Chalifour
Stef Luciano
Rosalind Genge
Keith Cunningham
Scott Monte
Ginna Larson
Lori Ostrow
General Manager
[email protected]
VP Sales
[email protected]
Associate Publisher
[email protected]
Detroit Sales Manager
[email protected]
National Account Manager
[email protected]
Jo-Ann Martin
Eastern Sales Director
[email protected]
12 skiing / 2015 Media Kit
Midwest Account Manager
[email protected]
Canada Account Manager - East
[email protected]
Canada Account Manager - West
[email protected]
Marketplace representative
[email protected]
Advertising manager
[email protected]