Media Kit - Westchester Magazine

2014
Media Kit
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Dine Like a Robber Baron at
These 6 Gilded Age Estates
Afternoon Tea: Not Just for Fussy
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Dining With the Stars:
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Where to Enjoy Great Trivia Nights
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Is Westchester the New Hollywood?
THE MAN BEHIND THE MUSIC
The Capitol Theatre’s GM
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| 914.345.0601 x138 | 2 Clinton Avenue, Rye, NY 10580 | [email protected]
Who We Are
Westchester Magazine, in print and online,
is
a
sophisticated
publication
readership
monthly
providing
with
the
lifestyle
its
affluent
most
exclusive
information on living in Westchester
County. Each highly anticipated issue
is an exceptional combination of lively
writing and lavish images. The awardwinning
magazine
is
known
for
its
popular annual cover stories including Top
Doctors, Public High Schools, Best New
Restaurants and Best of Westchester®. In
addition, monthly features covering arts
and culture, beauty and style, dining and
restaurant reviews, shopping, and county
news
provide
readers
with
insider
information on all that’s happening in
Westchester County.
Who reads us
The affluent readers of Westchester Magazine possess the means and
the mindset to enjoy the best of life in Westchester County and beyond.
$2.5 billion
in total discretionary
spending power
$398,000
average household income
How we’re
distributed
Westchester Magazine’s audited
$2.2 million
average household net worth
distribution of 55,000 monthly
copies is predominantly circulated
via subscribers and newsstand
distribution
These highly-educated, affluent residents avidly enjoy dining out,
shopping, travel, arts and culture and lead active and upscale
lifestyles. They depend on Westchester Magazine as their source for
local information.
98%
Source: Erdos & Morgan 2012 subscriber study
took action as a
result of reading
the magazine
at
prime
retail
locations such as A&P, Barnes &
Noble, CVS Pharmacy, Rite Aid,
Shoprite,
Target,
and
more.
Copies are also distributed at area
hotels, select doctor and dentist
offices,
sponsored
events,
and
other locations.
310,000+
average monthly readership*
*Based on a pass along rate of 5.575 readers per copy.
Audience
Market Research
Demographics
Age Groups
29.9%
Ages 55-64
43%
Ages 65+
19.9%
Ages 45-54
Luxury Shoppers (total amount spent in past year)
86% purchased wine/spirits $61,832,538
45% purchased children’s apparel $33,064,276
92% bought women’s apparel $100,870,652
78% purchased men’s apparel $55,761,126
87% bought home furnishings $244,440,962
65% bought watches/jewelry $46,654,008
16% purchased fine art/antiques $15,391,562
8.1%
Ages 25-44
$2,505,127,604
Female 68%
Male 32%
Affluent
Average household income Own home Average value of primary residence Average value of other real estate Total discretionary spending
$398,200
95%
$1,145,000
$1,239,000
$2,229,000
Educated & Influential
Professional/managerial Member of Board of Directors Owner/Partner in a business Attended charity event Attended museum/art/antique show College graduate Graduate degree 84%
16%
32%
45%
79%
89%
45%
Average household net worth
Engaged Readers
Average reading time is 60 minutes
Rate Westchester Magazine excellent/very good
95%
Read at least 3 of every 4 issues 94%
Discussed something they read in the Magazine 71%
Shopped in a store they read about in the Magazine 51%
Bought a product/service they learned about
in the Magazine 24%
98%
Took action as result of
reading the magazine
94%
Attended college
Connoisseurs
Dined out in the past 30 days Used a dining listing from Westchester Magazine
to make a reservation
Average times dined out in the past 30 days 91%
Dined in a restaurant they read
about in Westchester Magazine
99%
33%
8.2
Travelers
Traveled in the past year Took one or more weekend vacation trips 92%
72%
In the next year...
Plan to take a trip/vacation within the US Plan to take a trip/vacation outside the US 73%
51%
$475,539,940
Where Westchester residents go for up-to-the-second
information on where they live, where they work and
where they spend their leisure time.
web pages
29%
32%
57%
22%
50%
27%
28%
45%
87%
Saw a dentist/
orthodontist
Auto Owners
Average vehicles per household Own/lease foreign vehicle Own/lease domestic vehicle Plan to buy/lease new vehicle WestchesterMagazine.com…
61,000+
Total spent on vacationing
in the past year
Health Conscious
Went to a cardiologist Went to a day spa/salon Visited a dermatologist Saw a massage therapist Visited an ob/gyn Saw an orthopedic specialist Went to a physical fitness trainer/therapist Worked out at gym/sports club Digital
1.6 million+
inbound links from other websites
Visitors to WestchesterMagazine.com are
affluent, educated and in-the-know.
• Average household income: $251,437
• Average net worth: $1.45 million
• More than 92% own a home
• 75% are college graduates
• Average age 46
• Women make up 2/3 of the
overall audience
• Average time spent on
website: 5:07 minutes
Average monthly traffic to
WestchesterMagazine.com:
2.1
91%
27%
27%
99%
Own/lease one or
more vehicles
* All demographic information provided by Erdos & Morgan, a Market & Media Research
firm that studies the demographics and readership of high-end publications. Erdos
& Morgan was commissioned by Westchester Magazine to study its readership in
September 2012. Sampling had a 50.9% response rate.
• 223,066 unique users
• 306,103 visits
• 10,035 average visitors per day
• 2,043,709 page views
• 31,245 opt-in e-newsletter subscribers
Take advantage of our wide variety of digital
opportunities to reach your potential customers.
Customized Web Pages
Featured Listings
All-inclusive Bundles
Section Sponsorships
E-newsletter Sponsorships
Dedicated E-blasts
Go to WestchesterMagazine.com/advertise for
information on these digital opportunities
and more.
Event Sponsorships
10
Signature Events
across 4 magazines
11,500
+
Attendees
Become a Sponsor of one of our Signature Events and partner with the #1 lifestyle
publication in Westchester County. Sponsorships are available at a variety of different
levels to meet your budget and marketing needs.
Design Awards
Westchester Home
February 2014
Wunderkinds
914INC.
May 2014
Wine & Food Weekend
Unveiled
Westchester Magazine
June 2014
Westchester/Hudson Valley Weddings
February 2014
Best of Westchester©
Speed Networking
Westchester Magazine
July 2014
914INC.
March 2014
Small Business Awards
Dream Home - Penthouse Edition
Westchester Magazine
April 2014
Healthcare Heroes
914INC.
September 2014
Women In Business
914INC.
November 2014
Westchester Magazine
April 2014
Custom Events
Looking to launch a new product, celebrate a grand opening, or make a big announcement?
Talk to your Account Executive about how your business can partner with our publications to
create a custom-designed event that will be the perfect addition to your marketing plans.
In Good Company
Westchester Magazine is a part of Today Media, known for award-winning regional
magazines in print and digital formats, which reach more than 700,000 readers each
month. Additional specialty publications, focused on specific topics including Business,
Weddings, and Home & Garden, provide an extended reach and distribution to targeted
special interest audiences within our affluent demographic.
914INC.
914INC. is Westchester’s only business lifestyle magazine. With broad appeal, smart
writing, and stunning photography, this quarterly publication serves the county’s
diverse and wide-ranging business community with perceptive profiles and in-depth
reporting on local issues and trends.
WESTCHESTER HOME
This quarterly publication focuses on the exclusive homes and gardens of New York
State’s affluent Westchester County, reaching residents who are passionate about
their homes and good design. Each issue also features stories on original ways to
entertain with style and elegance.
WESTCHESTER/HUDSON VALLEY WEDDINGS
KINGSTON ARTS
Brides, grooms, and their families in Westchester County and the Hudson Valley
region turn to Westchester/Hudson Valley Weddings for its comprehensive coverage
of wedding planning. This annual publication turns dreams into reality with informative
articles and extraordinary photography.
IN OVERDR IVE THIS
DELAWARE TODAY
Delaware Today is one of the oldest independently owned City and Regional Magazines.
Each month it provides insider information about local lifestyle and leisure trends while
taking a perceptive look at people and issues in the First State.
BACKYARD BEEKEEPI
IT’S ALL THE BUZZ
NG RIBFEST ROC
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FALL-OF F-THE-B
Beer
The
Ultimate
Guide to
Local
HUDSON VALLEY MAGAZINE
Hudson Valley Magazine is the most elegant and comprehensive publication for a
readership that spans seven counties bordering the magnificent Hudson River. Each
highly anticipated monthly issue is an exceptional combination of lively writing and
lush photography.
MONTH
The
Craft Beer
Boom is
On!
• Meet the Brewers •
Expert Picks • Hops Farms
• Our Favorite Taprooms •
• All the Breweries •
and more
ND
FALL WEEKE
+
GETAWAYS!
BOUNCING
BACK
Hurricane Kitty
Ale and sliders,
at Keegan Ales,
Kingston
ONE FAMILY ’S BRAVE
AGAINS T CYSTIC BATTLE
FIBROS IS
Today
The Delaware
Fashion
Awards
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And the Nom
FALL
Beach Guide:
,
Galleries, Food
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MAIN LINE TODAY
With top-notch writing, cutting-edge design and stylish photography, Main Line Today
specializes in covering the personalities, issues, and events that define Philadelphia’s
stunning Main Line and western suburbs. Every month, the magazine delivers a
compelling mix of informative articles, in-depth profiles, and more.
THE HUNT
The Hunt is a quarterly magazine focusing on fine living in the beautiful Brandywine
Creek area from southeastern Pennsylvania to northern Delaware. Four times a year,
the magazine celebrates the culture, history, people and unique style of the Brandywine
Valley and Philadelphia’s Main Line.
As members of the City and Regional Magazine Association (CRMA)
and the American Society of Magazine Editors (ASME), Today Media
magazines are fully committed to its advertisers by upholding the high
standards of quality established by these organizations.
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Plus:
ANIMAL MAGNETISM
CLUB
THE UNION LEAGUE: A STORIED
CURATING THE HOME GALLERY
Westchester County at a glance
• 431 square miles
• 41 cities and towns
• Population - 961,670
• 48% men/52% women
• Median age - 40 years
• 371,588 households
• Civilian labor force - 477,152
• 204,773 workers in management
and professional occupations
• 21,019 work at home
• Median family income - $80,725
• 16 hospitals
• 24 colleges and universities
• 1 airport
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