media pack - Design Factory

DIARMUID
GAVIN’S
GARDEN
GRAND GARDENS
GARDEN
SEMINAR
THEATRE
CELEBRITY
CHEFS’
KITCHEN
GRAND KITCHENS & BATHROOMS
CENTRAL
BAR
ICON SHOP
GRAND BUILD
DESIGN ARCADE
FEATURE
FEATURE
GRAND INTERIORS
GRAND TECHNOLOGY
THE HOUSE OF
THE FUTURE
FUTURE BUILD
TECHNIQUES
Grand Designs LIVE London
25 April - 4 May 2009
LONDON
DESIGN
CENTRE
GRAND THEATRE
SEMINAR
THEATRE
10 amazing days at ExCeL
Excellence Awards 06
AEO
Excellence Awards 06
AEO
Excellence Awards 06
Champions
Winner
Overall
Show
Winner
Best Consumer
Show
Winner
Best Launch
AEO
Best Consumer
Exhibition
Winner
Awards 2006
EVENT
EVENT
Feature
Winner
Best Event
Awards 2006
Awards 2008
EVENT
Awards 2007
Feature
Winner
Best
Best Consumer
Exhibition
Winner
EVENT
Grand Designs is a registered trademark of FremantleMedia Limited. Licensed by FremantleMedia Enterprises. www.fremantlemedia.com
Media 10 Limited, 121-123 High Street, Epping, Essex CM16 4BD. T. 01992 563428 F. 01992 570031
To be a part of Grand Designs Live call The GD Team on 01992 563428, email: [email protected] or visit www.granddesignslive.com
Discount available when booking for both London & Birmingham events.
Reach over 140,000 visitors over 2 events
All prices per m2 and subject to VAT
Be part of the excitement
Space only: £440
Shell scheme: £485
Over 100,000 visitors attended the 2008 London event
CELEBRITY
RESTAURANT
FOOD COURT
INVENTORS' CORNER
GRANDINTERIORS
GRANDBUILD
GRANDKITCHENS
GRANDBATHROOMS
GRANDGARDENS
GRANDTECHNOLOGY
GRANDFOOD
GRANDVILLAGE
GRAND DESIGNS LIVE LONDON 2009
Grand Designs Live London, the multi award winning
consumer exhibition returns to the heart of London’s
docklands for 10 days in April/May 2009. The event is
the UK’s no.1 consumer show for design and innovation
and is based on the hugely successful Channel 4 TV
series – presented by design guru Kevin McCloud.
Grand Designs Live London 2009 will continue to set
new standards, including over 500 of the UK’s leading
companies, a comprehensive seminar programme
everyday, free advice clinics with leading industry bodies
and fantastic features including a village of state of the
art houses.
LAST YEAR’S EVENT ATTRACTED 100,437
Visitors to Grand Designs Live London are home design and decoration enthusiasts,
Grand Designs TV viewers and Grand Designs magazine readers, consumers active in the
home build market, and construction and design professionals – architects, builders,
contractors, surveyors, interior designers etc.
Visitor Profile 70% AB
Average household annual
income £69,610
56%/44% female/male split
Average age: 42 years
Visitors are looking to spend on average
£14,000/head in the next 12 months on
products seen at show
Average time spent at show = 5 hours
46% of visitors do not attend other shows
Total spent at show exceeded £50 million
Over £1 million advertising spend
Average budget for active projects =
£145,000
*Source; Vivid Interface Research
Over £2 million worth of positive PR
mentions
GRANDINTERIORS
GRANDBUILD
GRANDKITCHENS
GRANDBATHROOMSS
GRANDGARDENS
GRANDTECHNOLOGYGRANDFOOD
GRANDVILLAGE
HOW TO GET INVOLVED
The exhibition space is only available to participants with exceptional
products or who are established leaders – our committee will vet all
products to ensure that only superior products are displayed. Take your
place among the elite, and enjoy a top-quality audience.
MARKETING ACTIVITY
The success of Grand Designs Live London comes from attracting the
optimum audience across all 10 days of the show.
Our visitor marketing team has devised a comprehensive media campaign
that will deliver the target audience to the show in large numbers across the
10 days. The campaign will include specialist media, radio, newspapers,
direct mail, web channels and more.
ONE THING WE CAN ALWAYS GUARANTEE
IS A PACKED OUT EXHIBITION!
GRANDINTERIORS
“The presentation of
Grand Designs Live moved
the concept of furniture
exhibitions into a whole
new dimension - the other
shows have a lot of
catching up to do. Grand
Designs Live cleverly
transformed the vast ExCeL
space into an exciting
buzzy environment; at
times it felt like the whole
of London was there.”
Ligne Roset
“Grand Designs Live was without doubt the most
spectacular show I have witnessed in this industry in
the last 2 decades.The sense of drama created by
the layout and the innovative approach taken by
the organizers, Media 10, ensured that it exceeded
all expectations within the market place.”
Kevin Murphy, ExCel London
“The UK market has
strongly evolved in
recent years towards a
contemporary way of
living. We have
successfully exhibited for
two years, due to the
success of the exhibition
we are now delighted to
have increased the size
of our stand to showcase
additional lines and are
pleased it is on for a
longer duration. This
exhibition is a well
awaited event by
consumers”. Mireille
Baumgart, Boconcept
“The interiors area at Grand Designs
Live Excel provides a rare opportunity
to showcase our latest products whilst
surrounded by similar like-minded
manufacturers or specialist retailers all
with a passion for quality, individuality
and design.” Peter Friend, Hulsta
GRANDTECHNOLOGY
“The show was a great success for Bose, we have
had a really good response and have gathered
some great contacts and orders. The visitors are
a very high quality and the atmosphere is always
good and it has a real buzz about it. We are
already looking forward to coming back to
Grand Designs Live next year.”
Pete Ogley, Bose
“Sony worked with Grand Designs throughout 2008 and it was a huge
success. Having the ability to demonstrate our products but in the
environment of the home with House of the Future was fantastic. The
audience, attendance, atmosphere and whole feel of the show was
excellent. The teams are very professional and a pleasure to work
with.”Ruth Murray, Sony UK
GRANDBUILD
“Grand Designs Live in
Birmingham always gives us the
opportunity to demonstrate our
product to a good deal of
serious customers. The Grand
Designs visitor profile is exactly
the kind of audience that our
product HydroTap attracts. The
show represents a significant
part of the marketing demand
creation activity that we conduct
and we are always able to
justify the total cost of the show
by the business that we do.”
“Grand Designs Live 2008 at London
Excel has set the bar extremely high in
terms of consumer exhibitions by
managing to create an incredibly vibrant
atmosphere around such a vast array of
products and services and filling the
arena with an extremely high quantity
and quality of visitors throughout the
nine days. The highly interactive focus
and live TV coverage were instrumental
in this respect and the show consequently
gave us a fantastic platform on which to
display our range of insulation solutions
which have such a key role to play in
increasing the energy efficiency of all our
homes.”
“Grand Designs was a huge success for my
company and I received an order within a
fortnight of finishing exhibiting at the show.
I also have initially, another 54 strong leads
to follow up, with more to follow. “
Gary Curnick
Owner
G Curnick joinery
Malcolm Townsend
Marketing Services
Manager
Zip Heaters (UK) Ltd’
Alex Cairns
Marketing Manager - Residential
New Build
KNAUF INSULATION
“Having only exhibited in
Ireland, Grand Designs
offered MacSpec a platform
with which to launch
ourselves in the mainland
U.K. We were extremely
impressed with the quality
and number of visitors at the
event which led to a large
number of enquiries and
has already convinced us
to re-book for next year.”
James McCormick
Director
MacSpec Ltd
“We joined Worcester Bosch on their
stand and it was extremely successful.
Of the 30 or so leads resulting from
visits to the stand by interested home
owners, 5 have come to fruition so far
and others remain on our books to
contact next year.”
“I would say that for us the success of
the show was due to Worcester Bosch,
their stand and support, perfect timing
for renewable energy, and our location
close to where many wealthy people live
in rural locations and are dependant
upon oil for their heating requirements.”
Liz McCormick
Director
Worcester Bosch / Norman
Construction
“Having exhibited at Grand
Designs for the first time this year
I have since taken an order for a
log cabin worth over £100,000,
with a number of other orders to
be confirmed. Grand Designs
was a great show for us not just
for the number of potential clients
we are now quoting for, but also
for brand awareness.”
Andy Hewitt
Managing Director
Amberlodge Log Cabins
“Grand Designs Live London
surpassed our expectations, in
our opinion the move to 9 days
has established the show as the
leading homes event in the
country”
Keith Riddle
Managing Director
VELUX Company Limited
“At Polypipe we feel that one of
the strongest brands in the self
builder market is Grand Designs.
We are proud to be associated
with the whole team from the
exhibition to the magazine. We
do extremely well from Grand
Designs Live with lots of good
quality leads, so much so we
have our names down for next
year.”
Martin Dootson
Marketing Manager
Polypipe
GRANDKITCHENS+BATHROOMS
“Nolte have exhibited at three Grand
Designs Live shows and found it
exceeded even our high expectations
with delivering a very successful show.
The show attracts a very high quality
visitor audience, as proven by the
large number of quality leads taken,
and the high conversion rate into
sales for our Nolte dealers”
Mark Evans, Nolte Kitchens.
“The Grand Designs
Exhibition represents for us
a significant opportunity to
demonstrate our product to
the exact customer
demographic. Not only do
we create considerable
interest for the future in our
Zip HydroTap product, but
actually write substantial
business during the
exhibition that pays for the
investment over and over
again. The shows are well
organised and are what
we, at Zip, consider to be
excellent value for money”
Malcolm Townsend,
Zip Heaters
“Since the first Grand Designs show back in 2005 The Corner Fridge
Company has without hesitation re-booked the show!
As it has proved itself time and time again each year attracting more
high profile visitors. Our order values have also increased with each
show, this year on the first day we had an order sent to the office for
in excess of £15000, proving once more that the show attracts the
right clientele”
The Corner Fridge Company
“This is the exhibition
the country has been
yearning for”
Martin Gill,
Poggenpohl
GRANDFOOD
“This was our third time exhibiting at Grand Designs
and yet again it fulfilled our expectations.
Enthusiastic consumers, knowledgeable about
design are a delight to talk and do business with”
P.McDowell MD Corian and Zodiaq Marketing
“We exhibited at Grand Designs Live for the first
time in 2006. We didn’t know what to expect and
we have to say that we were very pleasantly
surprised not only by the number of visitors to our
stand but also the quality of the enquiries. We have
since converted many of these into orders and that
is why we have kept going back to the show”
Martin Saxby, LG Chem
“At last, an organiser that is a pleasure to deal
with, a show that is professionally run and
customers of a very high quality. Grand Designs
Live has it all”
Robert Zeiderman,
The London China Company Ltd
“Home design and build ideas push the boundaries of innovation which is a
brilliant environment in which to exhibit and the show never fails to deliver our
target audience, so we know we’re reaching the right consumers. Grand
Designs Live gives us the opportunity to promote products to foodie-literate
visitors and our sales are consistently strong. We’re always pleased with our
results.” Alyson Walsh, Belazu
GRANDGARDENS
“Grand Designs Live is a
fantastic show for us. We
are always overwhelmed
with the response we get
from the visitors. We
have been onboard
from the start and our
sales increased year on
year!”
Clive, Oxfordshire
Garden Furniture
“We are so pleased
with the level of
attendance and the
quality of the exhibition.
The layout is fantastic,
the atmosphere has
been buzzing and the
show is definitely worthy
of more than three
days!” The Breeze
House
“Grand Designs Live is a well
organised exhibition of a high quality
therefore attracting an audience with a
genuine interest in home and garden
design. The past shows have been a
huge success for us and we were keen
to book and ensure a stand within the
Gardens Hall for the next event.”
Richard Hussey - Group
Marketing Manager, The Appeal
Group Limited
“After hearing the Grand Designs show
had been extended to 9 days, this
caused much excitement for us at
Thomas Sanderson. Grand Designs Live
has always proved to be a wonderful
exhibition for us and we look forward to
2009 with great anticipation”
Thomas Sanderson
DESIGNARCADE
“Never been to a show like
this! We’ve taken more orders
each day than other shows we
went to, which is absolutely
phenomenal. There was more
enquires and solid business
every day than the busiest day
at The Ideal Home Show –
which I’m not surprised
because of the sheer quality of
the show and the stands.”
Marcus Jones, Wall
Aquarium
“The big event in
October was most
certainly the hugely
successful Grand
Designs Live at
Birmingham's NEC,
which was an inspiring
success and on a par
with the London show
we did in June. We all
agree here at Forever
Canvas that the Grand
Designs Live shows are
the best of the year, so
if there is one interiors
show that is a 'must do',
we recommend Grand
Designs Live.”
Sam, Forever
Canvas
“Grand Designs Live is
the Best show of the year
for us. We always book
a stand in the Design
Arcade at the London
and Birmingham shows
and we sell out every
time.”
Michael Plant, Gel
Fireplaces