Retail and Display Design

Transcription

Retail and Display Design
VA LU E R E TA I L C H I N A
Value Retail is a multinational company specialised in the development and operation of luxur y outlet
shopping Villages. Together with the unique design, setting and guest ser vices offered
at each Village, Value Retail has changed the ver y concept of destination shopping.
At Boiler Corporation we are the creative and consulting agency of all the events, graphic contents and
actvitation projects for the newborn Yi Ou Lai Suzhou Village, a 70,000 sqm luxur y shopping destination
in Suzhou, China, which currently includes over 100 fashion brands stores.
Following two years of branding activities for Yi Ou Lai Suzhou Village, Boiler Corporation
star ted to work for the second upmarket outlet opened by Value Retail in China.
BOILER CORPORATION / PORTFOLIO / RETAIL & DISPLAY DESIGN
Y I O U L A I S H A N G H A I / V I S UA L I DE NTIT Y
SHANGHAI, CHINA
For the recent opening of the 55,000 sqm Shanghai Village, which architecture is inspired by Ar t Deco builidings from Milan,
New York, Paris, Vienna and Shanghai, we designed the graphic illustrations for their ADV campaign,
marketing in-Village comms and windows vinyls.
Y I O U L A I S H A N G H A I / V I S UA L I DE NTIT Y
SHANGHAI, CHINA
Shanghai Village, situated in the hear t of Shanghai Internatinal Tourism and Resor t Zone, is so far the biggest investment
by multinational retail company Value Retail, developers of award-winning Bicester Village in London.
F I DE NZ A V I LL AG E / PATR IC K TU T TO F U OCO
F I D EN Z A
Fidenza Village, located in nor th Italy, is one of the shopping destinations owned by Value Retail.
Boiler Corporation produced the ar tistic project curated by Boiler par tner Davide Quadrio for the customers’ experience
during 2015 Expo. Ed Ecco la Mia Faccia is an out of scale installation made by Italian ar tist Patrick Tuttofuoco
on the occasion of The Embassy of Made in Italy, a programme of fashion, ar t, design and food.
Monumental sizes of ears, mouths and hands appeared in the venue, symbolizing the “sensorial” experience
that the visitors were called to be par t of until the end of October, 2015.
F I DE NZ A V I LL AG E / PATR IC K TU T TO F U OCO
F I D EN Z A
L A R I N A SC E NTE
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Creative Direction of La Rinascente Milano shopping mall’s Christmas 2011 windows,
in collaboration with ar tist Anthony Ausgang. The project was conceived and commissioned
by Boiler founder and Managing Director, Ivan Maria Vele, for creative agency Independent Ideas.
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1 of the 6 windows with the ar tworks by Anthony Ausgang
at La Rinascente shopping mall in Corso Vittorio Emanuele, Milan, December 2011 - Januar y 2012.
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3 of the 6 windows with the ar tworks by Anthony Ausgang
at La Rinascente shopping mall in Corso Vittorio Emanuele, Milan, December 2011 - Januar y 2012.
Z AG LI A N I / S H OWROO M A N D ATE LI E R DE S IG N
MIL AN
As par t of a 360 degree consultancy for Zagliani, Boiler Corporation redesigned the showroom and Atelier space
for the brand by mixing original designed furniture and customizing vintage design pieces.
The Atelier is used only for a selected clientele for made to order bags in precious exotic skins and leathers.
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S M Y TH SO N / F L AG S H I P S TO R E
LO N DO N
In an effor t to celebrate the launch of the Panama collection, Boiler Corporation worked with Smy thson
on a project that envisioned the collaboration with ar tist Quentin Jones to reinterpret in her fashion a set of iconic
Panama diaries owned by a series of famous personalities. 10 original ar tworks were produced and presented
in a “galler y” setting at Smy thson f lagship store in New Bond Street alongside the presentation of the full Panama line.
From the initial concept creation to store installation and displays, Boiler Corporation worked with the ar tist during
the whole creative process. Collateral material was also produced: invitation, catalogue and animated digital content.
LO N DO N
LO N DO N
S M Y TH SO N / CO LE T TE
PA R I S
The same Panama Legacy exhibition made it to Colette in Paris in occasion of the launch of a capsule collection designed
by Quentin Jones for Smy thson. We designed the window installation and inner product displays for the event.
S M Y TH SO N / PAC I F IC PL AC E M A LL H O N G KO N G
In June 2013 Smy thson opened their f ist f lagship store in China at the Pacif ic Place Mall in Hong Kong.
On that occasion, we created a temporar y installation on the mall ground f loor to showcase the brand’s heritage.
The whole installation was made in original Smy thson’s iconic feather weight blue paper.
Products from Smy thson’s archive that date back as early as 1908 were shown, along with a video directed by ar tist Virgilio Villoresi
to celebrate the brand’s spirit and aesthetics, in special designed display units featuring both leather and paper goods.
S M Y TH SO N / PAC I F IC PL AC E M A LL H O N G KO N G
PI R E LLI P ZE RO
Boiler Corporation are image consultants of Pirelli Pzero, the fashion brand owned by Pirelli & C. S.p.a., the tyre
multinational company based in Milan, active in over 160 countries, with 21 manufacturing sites around the world.
Pirelli are also renown in the fashion and ar t world for their Pirelli Calendar, published since 1964.
Since 2011, we ar t directed and produced their collection catalogues for both menswear and womenswear,
as well as their seasonal ad campaigns and the key visuals for all their communication tools.
We have conceived and produced their events, product presentations, POS materials and international fairs.
We designed their showroom in Milan and the store windows of their PZero Corso Venezia 1 f lagship store.
PI R E LLI P ZE RO / PR E M I U M B E R LI N BOOTH
Concept, design and production of the PZero booth at Premium Berlin,
on the occasion of the F/W 2013-14 collection presentation to international buyers and press.
PI R E LLI P ZE RO / PR E M I U M B E R LI N BOOTH
PI R E LLI P ZE RO / F L AG S H I P S TO R E W I N DOWS
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Concept, design and ar t direction of the windows of PZero Corso Venezia 1 store, Milan, Februar y 2013.
PI R E LLI P ZE RO / F L AG S H I P S TO R E W I N DOWS
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Concept, design and ar t direction of the windows of PZero Corso Venezia 1 store, Milan, Februar y 2013.
PI R E LLI P ZE RO / S H OWROO M
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We designed the brand’s showroom layout on the occasion of their F/W 2013-14 collection presentation to buyers and press in Milan.
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We designed their POP/POS tools, ref lecting the brand’s values of luxurious and dynamic technology.
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PI R E LLI P ZE RO / PIT TI I M M AG I N E U O M O BOOTH
F LO R EN C E
Concept, design and production of the PZero booth at Pitti Immagine Uomo, Florence, June 2013.
PI R E LLI P ZE RO / PIT TI I M M AG I N E U O M O BOOTH
F LO R EN C E
Concept, design, ar t direction and production of PZero booth at Pitti Immagine Uomo, Florence, Januar y 2013.
PI R E LLI P ZE RO / PIT TI I M M AG I N E U O M O E V E NT
F LO R EN C E
Pitti Immagine Uomo, Januar y 2012, at Tepidarium del Roster in Florence.
Presentation of PZero F/W 2012-13 menswear collection: cocktail par ty and press day.
Boiler commissioned the video screening and the music per formance by acclaimed ar tist Francesco Tristano.
PI R E LLI P ZE RO / H A NGA R B ICOCC A
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Concept, ar t direction and production of the F/W 2013-14 product presentation
aimed at sales agents, journalists and VIPs at Hangar Bicocca, Milan, December 2012.
We produced the video screenings and music playlist;
and documented the whole event with photographers and videomakers for internal and media purposes.
PI R E LLI P ZE RO / H A NGA R B ICOCC A
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J U V E NT U S F.C . A N D N I K E
In 2011, when the new Juventus Stadium opened in Turin, we created exclusive contents for premium users
and to drive traff ic to the VIP Store. We produced online and off line marketing tools to attract customers
and increase awareness of the retail facilities of the stadium.
In 2012 we collaborated with Juventus Merchandising (a company comprising Juventus F.C. and Nike)
for the opening of their new store in Milan.
J U V E NT U S F.C . A N D N I K E / V I P A R E A
J U V EN T U S S TA D I U M , T U R I N
We curated and designed par t of the exhibition in the VIP areas, to tell Juventus historical moments
through pictures and quotes from their archive.
J U V E NT U S F.C . A N D N I K E / S TO R E O PE N I N G
TURIN
In November 2011, on the occasion of the new Juventus Store opening in Turin, right in front of the stadium,
we organized a cocktail reception at the presence of President Andrea Agnelli and most of the team players.
We created interactive contents for the touch-screen table placed in the middle of the Store.
J U V E NTU S F.C . A N D N I K E / A DV C A M PA IG N A N D DIG ITA L CO NTE NT
We directed and produced an adv campaign including a series of 4 promotional videos with players Barzagli, Bonucci,
Quagliarella and Vidal, playing their roles of customers amidst common people inside the new Juventus Store.
The contents, dedicated to the 2011-12 merchandising collection, were broadcasted through the Club’s off icial web channels
and on the stadium’s ledwalls.
J U V E NTU S F.C . A N D N I K E / M A R K E TI NG A N D DIG ITA L CO NTE NT
In order to increase Juventus Store traff ic and awareness, we created “Another Brick in the Mall”,
an online and in-store contest promoted through f lyers, windows and posts on the off icial Juventus internet
channels. On a webwall page, suppor ters could upload their photos that were subsequently displayed on the website
and on the stadium‘s megascreen, giving them the possibility to take par t in “instant win” activities.
The dedicated website registered 20,000 visits and 4,000 plays in 6 months.
J U V E NT U S F.C . A N D N I K E / S TO R E O PE N I N G
MIL AN
One of the ar tworks we designed to celebrate the Juventus Store opening in Milan, May 2012.

Retail and Display Design

Transcription

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