Radio Advertising Portland

YOUR 1ST
CHOICE
FOR LIVE,
LOCAL
NEWS
KXL 101 FM
Listener Profile
• Primarily adult male 35+
• Upper income
• Educated
• Affluent home owner
• Business owners or primary business decision maker
• Seeks information and is engaged in current events, political or
world issues.
• For 85 years, KXL has been delivering news and information in
an environment of credibility and consistency throughout the
Portland, Vancouver, and Salem area. Our award-winning news,
talk and information programming continues to make KXL FM
and KXL.com your leading choice for news, talk and
information.
KXL Listeners
• Listeners 25-54
• Primarily adult listeners
35+
• 41.5% household Income
$75K+
• 74.4% college educated
• 64.3% of KXL listeners
own their home
• Business owners or
primary business decision
maker
• Seeks information and is
engaged in current
events, political or world
issues
Source: Scarborough R2 2015: Sep14-Aug15
Home Owners with
Disposable Income
Listeners’ Age
27.0%
KXL Listeners
22.3%
19.9%
14.7%
14.1%
2.0%
Female
39.5%
Male
60.5%
P18-24 P25-34 P35-44 P45-54 P55-64
P65+
Household Income
22.3%
21.9%
17.7%
19.6%
11.8%
Digital Advertising
• :15 video pre-rolls in streaming player
• Streaming commercials
• Display banner ads – run of site or geotargeted
• Email newsletter to opt-in KXL
community members
• Unique facebook followers : 91,369
6.7%
Under
25K
25K-35K
35K-50K
50K-75K 75K-100K
100K+
AUDIENCE QUALITY
•It is important not to simply focus on age groups, but also the qualities of KXL FM listeners.
Some of these qualities include: educated, professional/managerial position, various
investments, votes, HH income over $50k, homeowners, enjoys theatre, golf, sports and eats
out often for lunch and dinner. These listeners are information seekers and primary business
decision makers and owners. They have the purchasing power.
BEST LOCAL NEWS
•KXL FM is known for independence and integrity in the market, and that image reflects on
our advertisers. Colleagues in the news business recognize KXL as one of Oregon’s Best major
market news stations. The news team at KXL has also won state and national awards for
breaking news coverage, investigative reporting and creativity in the way KXL presents
stories.
AWARD WINNING NEWS!
• 2010 OAB Award for Excellence for Best coverage of a breaking news story – Tualatin Shooting; Best
coverage of a single news story – 911 Caller/Girl Hero;
• Best News Station, Oregon Assn Broadcasters/2008; “Best Newscast” Associated Press, 2005/2006;
“Best News Commentary” Associated Press, 2005/2006, Best Investigative Reporting “Sellwood
Bridge” 2012, Best Single News Story, “Cold Case” 2012
• Station of the Year, Oregon Assn Broadcasters/2013
BEST LOCAL & SYNDICATED PROGRAMMING
•KXL has the philosophy of local talent talking about local issues and news for Oregonians and
covers what the people of Portland care about. On-air personalities including Lars Larson and
Clyde Lewis discuss daily the topical and controversial subjects focusing on both local and
national issues.
FM News 101 KXL MONDAY-FRIDAY
5-9A
Portland’s Morning News
9A-12P
Robbins & Markley
12P-4P
The Lars Larson Show
4-7P
Portland’s Afternoon News
7-10P
Ground Zero with Clyde Lewis
10P-1A
Midnight In The Desert with Art Bell
1-3A
The Dana Show
3-4A
First Light w/ Dirk Van
4-5A
America in the Morning
SATURDAY
12-3A
3-6A
6-7A
7-7:30A
7:30-8A
8-9A
9A-12P
12-2P
2-3P
3-4P
4-5P
5P-7P
7P-12A
SUNDAY
12-1A
1-6A
6-6:30A
6:30-7A
7-7:30A
7:30-8A
8-10A
10-11A
11A-12P
12-1P
1-2P
2-4P
4-6P
6-7P
7-9P
9P-12A
The Dana Show
Sean Hannity Weekend
Northwest Outdoor Show
America This Week
Beyond the Headlines
Investing Simplified with Chuck Price
In The Garden w/ Mike Darcy
Around the House w/ Handyman Bob and Eric G.
Barbecue Nation With JT
The Liquid Lifestyle with Ryan Magarian
Northwest Vine Time w/ Brian Bushlach
Youity Lifestyle with Brian Bushlach
Ground Zero Continuum
Twilight Zone Radio
The John Batchelor Show
America This Week
Beyond The Headlines
The Week In Review
Speaking Freely w/ Sheila Hamilton
Kremer & Abrams
Test Miles
The Jeff Dixson Show
Retirement Roadmap
Real Talk with Aaron Rian
Money Talk w/ Bob Brinker
Business Briefing w/ Brian Bushlach
KLEAN Radio Hour
Leo LaPorte, The Tech Guy
The Jesus Christ Show
COVERAGE MAP
These maps are drawn using engineering data from the FCC. The coverage pattern for each FM station is calculated using the effective
radiated power (ERP) of the station and the antenna height above average terrain (HAAT). The HAAT is calculated in all directions based
upon the average ground elevation between 1.5 and 10 miles from the station in each direction. These maps are generated using the same
data and most of the same algorithms that the FCC uses when trying to predict coverage of radio stations and interference with other
nearby radio stations.
WHAT IS TARGETED DISPLAY?
Put your ad in front of a customized audience using the following retargeting strategies: