JPC EQUESTRIAN NEWS
Transcription
JPC EQUESTRIAN NEWS
JPC EQUESTRIAN NEWS INSIDE THIS ISSUE AETA Overview JPC 2012 Catalog 1 1 Get to Know Salvation Tree 2 Henri de Rivel introduces RTF Saddles 2 Engage Your Customers 2 Sales This Week! Don’t forget, until Friday, January 27th you can save on these great items! Unifleece Front Zip Breeches 100626 SRP: $64.95 Your Price: $32.50 Sale Price: $27.60 Active Soft Shell Front Zip Knee Patch Breeches 100447 SRP: $69.95 Your Price: $34.50 Sale Price: $27.60 Soft Shell Full Seat Breeches 100625 SRP: $99.95 Your Price: $49.50 Sale Price: $34.65 Cyclone Jacket 100360 SRP: $99.95 Your Price: $49.50 Sale Price: $34.65 Outback FleeceLined Paddock Boots 3059 SRP: $89.95 Your Price: $45.00 Sale Price: $33.75 Turtleneck Top 100128 SRP: $19.95 Your Price: $10.00 Sale Price: $7.00 Volume 2, Issue 1 1/23/2012 Visit Us at AETA! JPC Equestrian will be participating in the January AETA International Trade Show once again this year. This tradeshow will take place at the Greater Philly Expo Center in Oaks, PA on January 28, 29, and 30, 2012. This venue is conveniently located near King of Prussia, PA with plenty of lodging, restaurants, and entertainment nearby. If you haven’t planned your trip yet, what are you waiting for? Plan to come visit us in booth #1526 to meet with your sales representative, view new products and returning customer favorites, pick up a copy of our 2012 JPC catalog, and receive free gift! Whether you are looking for apparel, footwear, saddles, helmets, or leather and hoof care products, there will be something for you! Products from TuffRider, Equine Couture, Kingsland, Henri de Rivel, Carr & Day & Martin, and KEP will all be on display. sure to see significant savings when you place an order with your sales representative at AETA. To arrange an appointment with your sales representative, please contact them directly or call customer service at 866-273-3243. As always, we will be offering a variety of savings on products so now is the time to buy! You are What’s New At AETA? So you’re coming to see us at AETA? That’s great! Here’s what you can expect to see. In addition to the Summer 2012 collection, you will also have the opportunity to view and pre-book your order for Winter 2012. This Kingsland… offers an impressive variety of Once again Kingsland is offering a outerwear including vests and wide variety of new, high quality jackets, in addition to sweaters, products that are fashionable and show shirts, breeches, and socks. fun with bright colors and unique designs. At AETA, you will have a TuffRider Horse Clothing… Looking to add to your horse chance to browse their Summer clothing offerings? We have just 2012 collection, which will be the right pieces to round out your available in March 2012. collections. This year we are sprucing up our line with the addition of new show sheets, stable sheets, turnout sheets, and turnout blankets. The inclusion of these pieces offers new fabrics, fun plaid designs, and updated 1200D medium and heavy weight options. The addition of nine new styles is sure to mean that you’ll find something for everyone in this updated line of products. Get Your 2012 JPC Equestrian Catalog Like previous years, we will be introducing our new catalog at the January AETA trade show. That’s just one more reason to stop by our booth—to pick up your copy! If you are unable to stop by our booth for any reason, don’t worry, we’ll be mailing copies of our 2012 catalog to all of our retailers following the trade show. To ensure you receive your copy in a timely fashion, be sure to let us know if your mailing address has changed and we have not yet been notified. In addition to mailing hard copies of our catalog, we will also make the 2012 JPC catalog available online in e-catalog format. If you are a customer who had placed our 2011 catalog on your own website, please contact Meghan at [email protected] for an updated link. Please also free to contact Meghan, if you have not yet added our e-catalog to your website but would like to do so at this time. JPC Equestrian Inc, 100 Hillside Drive, Drums, PA 18222 •Toll Free: 1-866-273-3243 • www.jpcequestrian.com JPC EQUESTRIAN NEWS Page 2 Volume 2, Issue 1 1/23/2012 Get to Know the Salvation Tree Have you heard about Salvation Tree? Salvation Tree is a recognized, not-for-profit foundation formed by Laurie and Timmy to bring hope and meaning into the lives of the destitute in India. The primary mission of this organization is to provide education and food for needy children in India. JPC, through the foundation, has provided a school for the children of employees of JPC India that offers free education, uniforms, books, school supplies, and mid-day meals. Currently, it nurtures children between the ages of four and six and welcomes new students each year. JPC has made a global commitment to donate 3% of the company proceeds to help fund the mission of the foundation and aims to increase this contribution on a continual basis. With your continued support and purchase of JPC Equestrian products, we are able to reach this goal and continue to affect the lives of those who are less fortunate. Henri de Rivel Introduces RTF Saddles and How-To Video At the August 2011 AETA tradeshow Henri de Rivel (HDR) proudly introduced a new adjustable saddle system, the Rotate-to-Fit System. The first of its kind, this easier to use adjustable system allows riders to find the perfect fit without having to open their saddle or change gullet plates. Instead, this system requires only three turns of an Allen key to adjust the saddle from its narrowest point to its widest point. The rider can adjust the saddle to any point in between these settings that is best suited for their horse. Once again, we will have these new, innovative saddles on hand at AETA so you can see for yourself how easy they are to use. Stop by our booth to try it for yourself! If you are not planning to attend AETA this month, but still would like to see how easy this system is use, please visit http://www.breeches.com/jpc_rtf_saddle.php. This video will demonstrate how to correctly use the system to ensure you can confidently tell your customers about the Rotate-to-Fit System. Additionally, if you would like to make this video available to customers on your own website, please contact Meghan Ball at [email protected] to learn more. Fun for Everyone: Engage Your Customer Are you hosting a contest that features a JPC Equestrian product as a prize? If so, we want to help you promote it! Send us the contest details and we will be happy to provide a link to your website or Facebook page in the Games and Contests section of breeches.com. In addition to promoting it on our own website, we’ll be happy to put a post about it the Equine Couture and TuffRider Facebook page, as well as announce it using the Equine Couture Twitter Account! Make sure you like our page on Facebook so we can tag you in the post! Whether you host a contest in store or online, contests can be a great way to engage your customers and get them to test new products. Consider giving one a try!