Edinburgh Woollen Mill

Company History
The Edinburgh Woollen Mill was founded by Drew Stevenson in 1946 as the Langholm Dyeing and Finishing Company, undertaking the dyeing of yarn on a
contract basis.
The rapid and successful growth of the Group has come from the expansion of The Edinburgh Woollen Mill's own retail activities, and secondly the acquisition of
other businesses to extend and complement the Group's internal development.
The Edinburgh Woollen Mill (Group) Ltd is now owned and run by the Day family and continues to prosper as an independent privately owned Scottish group.
Work continues in the development and promotion of the EWM brand as well as the progression of core ranges to cater for the broader demographic,
extending to the younger customer while continuing to serve the existing customer base with great service and value for money products.
Head Office
The Edinburgh Woollen Mills continues to be fully managed, controlled and administered from the characteristic Waverley Mills head office in Langholm,
Dumfriesshire, Scotland and now employs over 5,000 people with annual turnover in excess of £350 million.
The Logistics Operation
Kingmoor Park Warehouse
• 100,000 sq ft of warehousing space handling flat pack and hanging product
• Receipting and despatching approximately 500,000 flat pack units and 70,000 hanging garments per week
• Intake £5m - £7m per week. £260m-£360m annually
• Employing 110 warehouse operatives
Our HGV Fleet
• 19 rigid vehicles with demountable boxes
• 1 x 18 tonne rigid and 2 x 7.5 tonne rigid vehicles
• 50 demountable boxes
• Employing 22 Class 1 drivers
The Edinburgh Woollen Mills Customer
• Predominantly Female
• Disposable income (small mortgage/mortgage free)
• Looks for excellent value for money
• Appreciates comfortable, easy styling
• Lead by price points & promotional product
• Majority aged 45+, A,B,C1,C2
• Cross shops across departments, high street and garden centres
• Shops also in M&S, Bon Marche, BHS, Debenhams, Country Casuals, Klass and Roman
Store Portfolio
• 355 stores in the UK
and Ireland
• 20 Leisure sites
• 82 Garden centre
concessions
The Edinburgh Woollen Mill’s extensive portfolio
of brands caters to a wide range of customers.
Ladieswear, menswear, outerwear, golf clothing
& equipment (including Colin Montgomerie’s
very own clothing range and Proquip, sponsor and
supplier to the 2012 winning Ryder Cup Team)
as well as an extensive collection of gifts,
food and accessories. All come together
to provide the quality, value and service
of the EWM name.
Point of Sale Graphics
UK Market Competitors
M&S
Bon Marche
BHS
Debenhams
Country Casuals
Klass
Roman
EWM today offers a range of Ladies and mens fashions,
accessories and gifts to customers all over the UK
www.ewm.co.uk