Rogner Bad Blumau

Welcome
to Rogner Bad Blumau
a truly unique Spa-resort in Austria
History
• From 1968 until today the success of the Rogner Brand
is based on recognizing needs and trends and the
courage to realise extraordinary ideas.
• Everything is essentialy done in-house:
Idea or concept development, plan, build and operate.
• Rogner International Hotels & Resorts is a family
business. After rapid growth in the early years we made
a decision not to become a corporate business but rather
focus on quality and downsized from over 40 hotels to 2
that we own and manage.
Rogner Family
Robert Rogner j.
Owner
Jasmin Rogner
Owner
Robert Rogner s.
Founder
Melitta Rogner
Founder
Hannes Czeitschner
Manager
Rogner Bad Blumau - a real fairytale
• The false discovery
ÖMV drilling for oil in the 70’s · 20 years later Robert
Rogner sen. – contacted by the town Blumau · borehole
reactivated · project “holiday village”
• 100° hot water and Hundertwasser
Meeting between Robert Rogner sen. and
austrian artist Friedensreich Hundertwasser
January 1992 · Hügelwiesenland in harmony with nature
• A lot of work
Start of construction 1993 · 40 hectare from 25 farmers ·
Opening on the 10th of may 1997 · Steinhaus Dezember
2000 · Vulkania Lake Autum 2003
Biography
Friedensreich Hundertwasser
• Born in 1928 in vienna. Common name:
Friedrich Stowasser
• 1949 changed his name to Friedensreich Regentag
Hundertwasser
• Most successful austrian artist (fine arts)
• Worldwide numerous architectural projects – pioneer of
the green movement
• Died 2000 in New Zealand
Philosophy
Friedensreich Hundertwasser
• Mankind in harmony with mother nature.
• Whenever man tries to interfere with nature it is a
mistake that can not be corrected.
• There is no deficiency in nature. Only mankind knows
deficiencies and social evil.
• We have to give the earth back what we have taken
away.
•
•
•
We have created more space for people and also
more space for nature. Green, leafy roofs on houses
to discover and explore, houses that save energy and
are cool in summer and warm in winter … and all that
in organic harmony linked with culture.
•
Everything that is horizontal under the sky belongs to
nature. We have made it. You walk through woods on
hills and will be surprised to discover that people live
underneath.
•
•
Friedensreich Hundertwasser
May 1997
Architectural Symbols
Friedensreich Hundertwasser
• The straight line
Friedensreich Hundertwasser believes that the straight line is
unhealthy and is dominated by his believe in a line that is „alive“
• Windows
Windows are the eyes to the soul of a building  2400 different
windows at RBB
• Columns
Columns have to be like trees  330 individual columns at RBB
• The green roof
Cleans through filtering and renews the vegetation cycle in the
soil  the piece of vegetation that is taken away by the building is
given back  gives protection and shelters people
Everybody said: “impossible!”
•
Can not be financed
RBB had to be privately financed because at the time
politics and banks did not have the courage or vision to
support such a unique, unusual project
•
Can not be build
3 moths after building commenced all accredited
contractors left the site; RRS had to finish the entire
construction with the staff of his own “little” building
company
•
Can not be operated
No well known hotel management company could be
found
15 years later
• Facts (open 365 days a year)
312 rooms, suites and appartments in 10 separate
individual buildings on total area of 40 ha · 9 restaurants
and bars · 8500 m² Wellness-area with 2724 m²
watersurface spread over 11 pools · 30.000m² Vulkania®
World with healing lake · 7 saunas and steamrooms ·
beauty-centre, hairdresser, 20 treatment rooms
• Figures (2010)
Ø Occupancy 70% · approx. 150.000 bednights/year ·
Ø length of stay 2,5 days · approx. 67.000 day-spa
guests/year · 23mil € turnover/year
How do we differentiate ourselves
from our competitors?
What are our USPs?
• Special Architecture designed by artist F. Hundertwasser
- Nature being very noticable
• Vulcania ® water / heat
• Versatile range of services (hotel, thermal resort, spa …)
• Size of the resort and the affilliated peace and quiet
• Friendliness of the staff in all areas
• Focus on organic, regional and seasonal products
• Innovative service development with a focus on customer
individuality
• Special Rituals (welcome, burning of
incense, sun salutation, handing out fresh
fruits etc.)
Want to be sucessful?
• You need to take a chance
How does Sucess work?
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•
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•
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Vision and Goals
Courage
Drive
Endurance
Hard work
Being Special
„Something special already happens when you master
the simple things really, really well!“
• Always focus on the basics then it only takes a small
detail to surprise and exceed expectations.
• The best surprise is meaningless when you are not
getting the basics right.
The Basics at Rogner Bad Blumau
• SPA (sanus per aquam) – focus on peace and quiet
• Sleep (accommodation) – focus on the bed
• Eat and Drink (F&B) – focus on quality through biological
and regional produce
• Wellness (massage) – focus on individual needs
Do your homework know your customers
and their needs.
We are in the Service Industry!
• With the artistic arcitecture and appearance people arrive
with very high expectations and expect something
unusual and special.
• We can not surprise with the arcitecture or our special
water twice. The second time around that is taken for
granted. The only way to surprise is with new services
and service quality.
All that means nothing without
Friendliness
• Real friendliness is more important than being
professional
• Happy staff
=
Happy customers
• A pleasant working enviroment lays the foundation for
real heartiness
• Training and practise help people to be perpared,
confident and secure. Then they can make others feel
comfortable.
Employee Benefits
• 3 day Inaguration seminar
•
Childcare facility in house
• Employee restaurtant
• Free use of the wellness area
• Complmentary stay with a partner once a year
• Special working hours for some teams
eg:breakfast team
• Training costs are paid for by the company.
• Private conversation with each and every employee by
their superior
• Possibility to evaluate the superior
• Free health examination and inoculations
• Employee Sport (Pilates, running, nordic walking, fitness
training etc)
Examples of special services
• Poolside VIP service on Daybeds designed for two with
baldachin
• Handing out of fresh fruit or lavender scented cool towels
by our spa staff regularly in the entire wellness area
• Room category „Wolkenreich“
• Burning of Incense by a master of ceremony
• Phantastic room service
• Organic produce highlights: fenton blue „Babette“ eggs
• Book time with a massage therapist via setcards
Thank you for your attention.
Questions and/or discussion?