Gas Technology Trends for Outdoor Dining
Transcription
Gas Technology Trends for Outdoor Dining
The Voice of GFEN Gas Technology Trends for Outdoor Dining Adding More Value to Your Customer’s Dining Experience! by Tom Stroozas - CFE, RCGC, CFSP Stroozas & Associates GFEN Consulting Editor Today’s economic climate might make eating out even more important to consumers who are seeking a bit of comfort or a moment of escape by enjoying their favorite meals at their favorite restaurants. Recent NRA studies note that nine out of 10 full-service operators reported that even during this challenging economic environment, customers are willing to pay for quality dining ex p e riences. However, with disposable income limited, the vast majority of operators across all three full-service segments said that in the past two years, they have noticed an increase in overall customer expectations; simply put…people want more for their money! Consumer demand for increased value has expanded to encompass the whole dining experience – the food, service and dining atmosphere. So what can operators do to bring more value to customers? today’s marketing edges! Yes, things do have a way of coming full-circle, and that certainly holds true for gas lights and tiki torches, gas patio heaters and fire pits. Innovative operators are employing these basic but improved technologies to create comfortable outdoor dining environments for customers. So let’s take a look at these simple, low-cost options that you can employ. The Charm of Gas Lights Take It Outside Have you considered expanding your seating area to include an outdoor format to attract more customers at minimal costs? It is often said that “necessity is the mother of invention” and in thinking of additional ways to improve customer satisfaction — and restaurant revenue — many operators are creating new outdoor dining environments. Not only do these alfresco options provide additional seating capacity, they also elevate dining to a more entertaining and relaxing experience. Best of all, this can often be accomplished with minimal investment as many of yesterday’s common gas “appliances” are becoming 1 The addition of gas lights and tiki torches to your outdoor dining area provides added ambiance and romantic appeal for your alfresco dining customers. The charm of the 19th Century Gas Light Era can be yours today with products from a va riety of manufacturers. Gas lights for restaurants come in many different shapes and sizes and can incorporate either open flame burner or fabric mantle technology. Units that incorporate the open “flickering” flame are becoming more popular because they require less Published by COOKING FOR PROFIT Magazine/May 15, 2011 © 2011 Gas Foodservice Equipment Network maintenance than those equipped with fragile silk mantles. With a typical gas input of 3,000 BTUs per hour these ambiance enhancing open flame lamps will cost less than three cents per hour to operate at current industry gas prices! Thanks to technological breakthroughs, today’s modern gas lights can incorp o rate an electronic ignition system which allows open-flame lanterns to be turned on or off with the flip of a switch rather than with lighters and ladders. The electronic ignition system is especially practical in situations where gas lanterns are installed over doors, or where ladders would otherwise be needed to turn lights on and off. It can also be useful in the conservation of energy — simply turn the gas lights off when the area is not in use. More than one lamp can be operated from a single wall switch, however, each lamp does require its own electronic ignition component. As an added safety feature, should the flame blow out, the lantern will automatically re-ignite. The Brilliance of Gas Tiki Torches more brilliant than that of a kerosene model. In addition, a kerosene model’s flame height is dictated by how much fuel is physically present and consumed by the exposed wick. While fiberglass wicks have a longer life, they cannot match the absorption of a cotton wick; however, cotton wicks will actually burn down with the consumption of the fuel. This then affects how much kerosene is above the wick-holding fi t t i n g, therefore requiring a cotton wick to be advanced upward after so many hours. In contrast, natural gas tiki torches do not need this type of attention. The torch’s flame is a consistent height for the entire evening and a group of torches can be turned on or off with the use of a master valve. Longterm maintenance is limited to merely keeping the torch’s orifice and burner free from debris. The Warmth of Gas Patio Heaters Don’t let the weather impair your customers’ comfort during their outdoor dining experience. Gasfired patio heaters will provide welcoming warmth on chilly mornings and evenings with their comforting, efficient glow. They will also extend your outdoor hours in the cooler fringe seasons of northern climates where without these units outdoor dining would be nearly impossible. Patio heaters are available in both freestanding “umbrella style” and mounted, rectangular models. Both emit a radiant type heat that is designed to warm objects, like people, instead of the surrounding air. Many of today’s patio heaters are tall, fixed or portable units that concentrate their heat in about a 10-foot radius surrounding the unit. The burner is mounted at the top of the heater and incorporates an While outdoor bamboo garden torches (commonly called tiki torches) have dotted summer landscapes for decades, many operators who are looking to create a tropical-themed outdoor dining environment have started to install high grade copperconstructed models as permanent fixtures. These torches are available fueled by either kerosene or gas but there are definite advantages to using the gas units; namely performance and maintenance. A gas tiki torch head is fired at a more constant pressure, which allows the flame to be higher and 2 Published by COOKING FOR PROFIT Magazine/May 15, 2011 © 2011 Gas Foodservice Equipment Network umbrella-type reflector installed above it to direct the infrared heat downward towards the customers. These units typically have a rating of 40,000 - 50,000 BTUs per hour, making them very economical to operate with natural gas. When multiple umbrella style heaters are used, spacing of 8'-15' is recommended depending upon conditions. Fifteen foot spacing is typically adequate for well-protected areas in mild climates while eight foot spacing may be required for unprotected areas in very cold climates. Total heat density requirements for a specific area normally range from 250 BTUs per square foot minimum to 750 BTUs per square foot in exposed areas. Your local gas utility or patio heater supplier can make a precise calculation for your particular space and locale. The economy of these heaters will vary, depending on size, BTU input, and energy source but typically, with today’s natural gas prices, you can figure around thirty to thirty-five cents per hour to operate an umbrella type 40,000 BTU unit. Although patio heaters are available fueled by either natural gas or propane, you will save a substantial amount in operating costs with nat u ral gas models due to propane’s higher price (around $2 per hour to operate a similar size heater). The natural gas units also eliminate the need to store multiple propane cylinders on-site that require being changed out and refilled almost on a daily basis, as the common 20 pound LP gas tank will only provide around eight to 10 hours of use. Wall, post or ceiling mounted patio heaters come in a variety of BTU ratings and sizes. Most mounted 3 models feature highly efficient gas infrared burner systems that are housed in a low-profile rectangular cabinet. Tube radiant burner models are also offered. Mounted patio heaters can be installed on a horizontal plane of 0º to 30º. They send heat in a fixed directional flow and normally have an effective range of 14 to 18 feet. They are frequently installed on the perimeter of an outdoor dining area to send a crossfire of heat towards diners. Mounted heaters feature gas bu rner systems ranging from 25,000 to 50,000 BTUs. They have direct spark ignition systems that reduce operating costs. Like their umbrella-style counterparts, they can be equipped to operate with either natural gas or propane, however, natural gas is preferred as it offers an unlimited permanent energy source at a more economical rate. The Campfire Comfort of Fire Pits Natural gas fire pits and fire bowls come in a variety of styles and designs. They are economical to operate and can provide a good return on investment based on the pro fits they generate by enticing customers to stay longer after dinner for relaxation and cocktail conversations. There is great customer appeal in sitting outside after dinner enjoying a beverage in an intimate outdoor space that simulates sitting around a campfire. And the longer the conversations continue the more likely your restaurant will generate added revenue. With the ch a l l e n ges of staying competitive in today’s restaurant environment and prov i d i n g enhanced value to customers, natural gas lights, tiki torches, p atio heaters and fire pits can add big dividends to your bottom line! To learn more about how natural gas can benefit your foodservice operation, log onto the Gas Foodservice Equipment Network at www.gfen.com. Published by COOKING FOR PROFIT Magazine/May 15, 2011 © 2011 Gas Foodservice Equipment Network