COMPANY PROFILE
Transcription
COMPANY PROFILE
CO MPANY PRO FILE …mission… Crystalex CZ, s. r. o. is the direct continuator of the very best traditions of Czech glassmaking. Being the major domestic producer of drinking glass, it also ranks with the leading world producers of this branch. Our objective is to enable our demanding customers to enjoy the exquisite and uniquely harmonious experience of senses every time they drink. …mission… 90 % of our production heads successfully abroad, to 70 countries. Our most important consumers are the countries of European Union, Russia, Ukraine, and also the increasingly demanding clientele of other countries of the former Soviet Union. We accomplish significant sales at the markets of North and South America, and in a number of countries of Africa and Asia, too. The world famous trade marks Bohemia Crystal and Bohemia Glass throw us the way open successfully. 2 |3 …tradition… Glassmaking in the Czech Republic has a much longer history than in most other countries. The unmatched quality stems from the standard of craftsmanship, which has been developed and cultivated here for centuries, and also from the calibre of available glass sands in the richness of the Bohemian forests. Bohemian glass families have significantly influenced both European technological development and artistic styles since the 17th century. …tradition… In the regions of Lusatian and Jizera Mountains, Giant Mountains, and Bohemian Forest, glassworks were established since the very second half of the 13th and first half of the 14th centuries. Their products made of practically limpid potash-lime glass always ranged themselves to sought-after articles of respected quality. The glassmaking in the area of Nový Bor, and the abilities of local glassmakers and decorators became a legend. In the 18 th and 19th centuries, almost all the trade with Bohemian glass had gradually concentrated just in this locality. Besides this centre, also new Moravian glassworks were originated. The mature tradition of native glassmaking was then raised to a respectable industrial and trade level. 4 |5 …upturn… Joining 55 smaller workshops, a national enterprise Borocrystal was created in 1945. In 1953, it expanded and changed into the state branch enterprise Borské sklo. A significant step was joining several workshops in generously built premises in Nový Bor in 1967. In 1974, this enterprise received the new name Crystalex that is derived from the term “Bohemia Crystal Glass”. This glass, in every aspect, offers incomparably better utility and aesthetic characteristics than the other glasses. It is more gleaming, more limpid, and more resistant as well. …upturn… The present owner who bought the plant in Nový Bor and also the Moravian plant in Karolinka in 2009, aimed his investments to continue the image of Czech glass and created a prosperous company in Nový Bor, which is a significant regional employer, too. Furthemore, contemporary name of the company Crystalex CZ follows themarket-tested tradition and quality. New, profesionally managed company has actively returned to foreign markets, and it showed a multimilion profit already in 2010. 6 |7 …brand… The company Crystalex is exclusive owner of key trademarks Bohemia Crystal® and Bohemia Glass®. The trademarks have been registered for more than 50 years, and they enjoy the worldwide fame. …brand… Both trademarks act today as a synonym of proven high quality of Bohemian glassmaking. They are the bearers of following values: • the ability to maximally accomodate customer needs • the respect for world development trends and commercial demand • the conjuction of historic experience and tradition with modern technologies • wealth of unique regional sources of quality raw materials • inventiveness of generations of Czech designers and specialists. 8 |9 …technologies… We accomodate remarkably diversed demands of our clients. Our products prove outstanding utility characteristics. Their success is backed up with not only the unmatchable top-quality glass material but also advanced technology of forming. …technologies… We focus particularly on the automatic machine production; the automatic lines enable us to produce both quality and affordable products in a capacity of 60 million pieces a year. The first automatic line was put into operation already in 1972 and it became the basis for future expansion of production capacities and continuous upgrading of production devices. 10 | 11 …technologies… Our production is, thanks to the automatic lines, capable to meet standard demand as well as individual orders of demanding features. When receiving major orders, we are receptive to any bargains, and we are ready to be responsive to your demands and ideas. Every drinking glass from our abundant supply of stemware, tumblers, decanting carafes and jugs complies with all (including yours) specific requests for its aesthetic, utility, and operational values. We are the owner and producer of the best-seller Claudia®, which has been produced for 40 years; during its existence, over 200 million pieces of this rare series were sold. You can choose traditional stemware suites like Angela or Victoria, or you can select number of modern ones, just to mention Viola, Sandra, or Giselle. As for tumblers, the best-known lines are Barline, Ideal, Club, or Gina, the most recent successful ones are Samba, or Jive. 12 | 13 …technologies… Range of our assortment is considerable. In addition to various stem glasses, tumblers, and decanting carafes, we offer also original vases and bowls. A lot of them are designed to be combined with stemware or tumblers. Attractive vases and bowls, both plain and decorated, will suit to every prospective buyer. By various occassions they, either traditional or recently shaped, will represent your refined personal taste as well as the art of delight for all senses. 14 | 15 …serving professionals… The most demanding requests of professionals represent a real challenge for us. HORECA – HOtels, REstaurants, CAtering – those are the words defining a market segment that deals with hotel industry, restaurants, bars, beerhouses, clubs, coffee bars, and other types of catering industry. Also congress catering, organizing balls, and open-air events belong to this category. …serving professionals… Stemware and other drinking glass of the “Crystalex Professional“ programme are made of the crystal glass material that has outstanding optical and mechanical characteristics including increased dish-washer resistance. Every customer will appreciate such qualities, of course, however, the resistance will be most appreciated by the catering industry segment – i.e. customers from the ranks of hotels and restaurants. Only perfect glass can become an iconic instrument of tasters and wine connoisseurs. The shape of each goblet can enhance the enjoyment of drinking, no matter if the drink is served by bar or at the table. A number of crystal glass carafes and decanting carafes forms an organic part of our HORECA range for professionals; they represent an essential requisite of the ritual of wine serving in a classy style. 16 | 17 …decorating… Especially, our production of decorated glass reigns on world markets. We are very particular about the widest possible range of original motifs and adornment processing. The art of decoration forms a significant added value that sets us remarkably apart from our competition. Well-balanced portfolio of both traditional andi modern decors is not only universally oriented, but it includes also patterns, which are adapted according requests of individual market territories. …decorating… We use a huge number of traditional hand and original modern decorative techniques, e.g. pantograph etching, diamond engraving, spraying, sand blasting, painting, high enamel, or screen-printing, just to mention here the most important ones. Variety of decors also combines the above mentioned decorative techniques. Informed designers and independent renowned artists make the decorative designs, directly co-operating with experienced decorators from our workshops. Thus, the designs appreciated both by beauty lovers and experts including the authorities of the field, are originated in our creative design shop. 18 | 19 …decorating… Pantograph Etching is the most demanding technology boasting more than 150 years old history. Decor creation is executed in several stages. At first, glass is covered by wax, then decor is engraved precisely into it by force of needles. Subsequently, glass is immersed into etching bath, which completes the decor through its reaction with glass. Decoration realized in such way can be further enhanced by golden rims or spraying. Engraving (Diamond Engraving), both hand- and machine-made. Its principals consist in use of a small disc; on its perimeter, there are placed tiny diamond pieces, which incise conspicuous and elegant decors under a stream of running water. Sand Blasting is a technology that enables to reach faithful copy of decors. Sand stream is blown via a nozzle to glass, through a solid template; the forced-down stream carves softly a pattern in glass, according to the template. 20 | 21 …decorating… Painting. Glass is hand decorated by various types of colours (cold ones, baken etc.), prospectively by gold or platinum. Mainly, floral and ornamental patterns are created by this technique. High Enamel. Is original hand technique from the region of Nový Bor; a ceramic material is applied on glass that is repeatedly painted and baked in a kiln. It represents a matchless peculiar tradition. Screen-Printing. Recent technology that introduces simplicity and speed into decor realisation. It is both machine- and handmade. At first, it is necessary to prepare a screen – stencil, that contains respective pattern. Subsequently, particular articles are printed by force of pressing selected colour through the screen. Spraying. Increasingly used machine- and handmade technique, which offers an ample selection of shades, tones, and types of colours, whether they are coating, transparent, glossy, matt, or modern metalic ones. 22 | 23 …workers… Located both in the basic plant in Nový Bor, in Northern Bohemia, and in the Moravian plant Karolinka, more than 600 skilled specialists, technologists, and workers wise in their crafts that co-operate constantly with leading Czech and foreign designers, produce continuously innovated range of articles, which speaks to perspective buyers from nearly the whole world. …workers… We engage the right people in the right places. The seasoned ones train outstanding experts from newcomers; in return, they borrowed energy from them, and the ability to see things in a different way each time. Motivated employees in all posts are loyal experts proud of their work, filled with great responsibility and creativeness. We have a programme of employee bonuses, incentives, and training programs for them. We launch a well-developed system of measures to strengthen their labour safety, and code of ethics that helps to maintain interrelationships and to boost their affiliation with the company. 24 | 25 …quality… The company follows the principle that a measure of the quality of work is customer satisfaction. Based on an wellestablished system of quality management, we do our best to dispose of both occured faults and their causes. On that account, internal audits, both qualitative and procedural ones, and implementation of corrective measures are realized. We put emphasis on production output control; human factor is supplemented with effective camera systems, which increase the efficiency of continuous output control. …quality… Our competitive advantage is our own crystal glass material of the crystal glass category. We use quality quartz sand to prepare our glass batch; on the other hand, we do not use lead compounds. This type of glass is not counted among the group of common soda-potassium glasses, it belongs to special crystal glasses. It is necessary to keep determined specified physical and chemical characteristics for the glass to be classed in this prestigious group. Meeting all these requirements is proven by “Certificate of conformance” owned by our company. Health safety is guaranteed by products made of this glass material. 26 | 27 …quality… Products of the company Crystalex are characterized by top quality that ranks us with the leading producers Precisely worked top rim of household glass. Our products are distinguished by Suitable for frequent machine dishwashing a number of significant features; owing to them, they meet following standards: ČSN EN* 1183 – thermal shock endurance of glass Exquisite balance and excellent purposefulness Smooth connection between cup and stem ČSN EN 12875 – dishwashing resistance ČSN EN 12980 – impact resistance ČSN EN 1388 – health safety Perfect optical characteristics ČSN ISO 695 – alkali resistance ČSN ISO 719 – water resistance of glass cullet ČSN 01 1718 – survey of optical features ČSN 70 0513 – glass density ČSN 70 0532 – hydrochloric acid resistance High mechanical resistance ČSN 70 8005 – utility glass (*Czech Government Standard – European Standard / ISO Standard) 28 | 29 …responsibility… All the materials used in manufacturing process come from local sources, except of some decoration materials that originate, from other countries of European Union. Each of harmless and environment friendly products that are intended for a contact with foodstuffs is subject to strict rules. Its fitness is confirmed by a respective certificate. The certificates owned: Product certificate Certificate “Český výrobek” (Czech Product) Certification Report …responsibility… All the stages of manufacturing process employ progressive saving technologies those are regulated to be maximum environment-friendly. As a matter of principle, we employ electric furnaces, which produce minimum of carbon dioxide. 30 | 31 …design… Our design results from Bohemian tradition, being inspired at the same time by world trends in the aspects of ideas, maximum functionality and resistance. Solving yet the smallest details is realized in everyday co-operation of artists, skilled technologists, experienced glass makers and market experts. …design… We practise progressive searching for new interesting or more durable materials for decorations, and new ways of their application to enhance the value, not the price of product. Appearance is designed by a team of renowned artists. We also co-operate with a number of famous designers on an external basis. Coherent conception of packaging supports both design of particular articles and innovational image of the company. 32 | 33 …reliability… Due to long-time developed business relationships, we gain customers from all over the world. To take advantage of new opportunities. We listen attentively to them; we seek the products individually to be the best ones for different segments or territories of the market. We enjoy a reputation of loyal business partner you can always approach with confidence. …reliability… We create a professional sales team characterized with approachable professional communication. Any of our sales representatives is commited to act at all circumstances in the interest of our customers, to be both professional and civil partner to them, to follow the code of ethics of our company, and to provide our customers with service customized to their individual needs and requests. 34 | 35 …relationships… Crystalex and its representatives, guided by feeling of community belongings, and the need to expand and strengthen their professional relationships, systematically take part in various professional meetings and presentations, for example in glass symposiums, conferences, trade fairs and exhibitions. V z t a h y. . . Our company is purposefully concerned in education of new generation of glassmakers. It co-operates with vocational schools, because it knows, that future and success of Czech glassmaking will depend on skills and talent of the upcoming generation as well as its ability to assert its craftsmanshift in the world. 36 | 37 …vision… Czech glass and trademarks it bears, are still of a good repute in the world. Therefore, the export remains to be our priority. We aim at middle and upper segment of the market. We are looking to increase also our penetration at the domestic market. …vision… To reach our goals effectively, we have and apply proven instruments: • consistent abidance by quality policy • operational efficiency • technical parameters of all products above standards • financial stability and well-ballanced • high utility value connected with innovative design • extra and flexible offer of services to our clients and partners programme of investment • controled marketing communication. • unremitting increase of professionalism of our own employees 38 | 39 www. cry s talex.cz