media landscape overview - ZINTX International Media Agency

Media Landscape - Kosovo
Kosovo
December 2008
General Information on Kosovo
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The territory is 10.877 km² an area about a third of the
size of Belgium.
Kosovo has a population of 1.74 million: 88 % are
Albanian Speakers, 6 % Serbian, remaining are
Bosnian, Turkish and Roma
Surrounding neighbors: Albania, Montenegro, Macedonia
and Serbia.
Town/Region Population
Broadcast Languages
Prishtina
198, 897
Alb. Serb. Turk.
Prizren
177, 781
Alb. Bosn. Serb. Turk
Peja
96, 450
Alb. Bosn.
Gjakova
94, 556
Alb.
Gjilan
90, 178
Alb. Serb.
Mitrovica
71, 909
Alb. Bosn. Serb. Turk. Roma
Ferizaj
108, 610
Alb.
MEDIA
Since 1999 large private media outlets emerged, operating
freely and offering media variety to the people of Kosovo.
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22 licensed TV stations – 3 national
89 Radio stations – 4 national
5 daily newspaper
1 English bi - weekly newspaper
4 other print publications
3 OOH providers
TELEVISION
Around 78.9% of people use television as their main source of
information
There are:
• 22 licensed TV stations in Kosova
• 3 National broadcasters (RTV21, RTK, KTV)
• 19 Local broadcasters
RTV21
• Private television station operating in Kosova since 1998
• Broadcasts a wide range of programmes: popular morning
programmes and wide range of political and debate
programmes
• Well known for broadcasting trendy TV serials (Lately Turkish
serials)
Rate Card Prices:
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4 Euro/ sec to 8 Euro/ sec from Early Morning (EM) to
PrimeTime (PT)
• 8 Euro/ sec to 15 Euro/ sec from PrimeTime (PT) to Late
Fringe (LF)
KTV
• Kosova’s other private national television station.
• As well as broadcasting local and international news,
• Popular amongst teenagers and young adults for its serials
• KTV is well known for the very popular live coverage of
different artistic events throughout the world.
Rate Card Prices:
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5 Euro/ sec to 8 Euro/ sec from Early Morning (EM) to
PrimeTime (PT)
• 8 Euro/ sec to 20 Euro/ sec from PrimeTime (PT) to Late
Fringe (LF)
RTK
• Kosova’s public broadcaster
• Compromises two TV RTK 1 and RTK 2 and two radio
stations: Radio Kosova and Radio Blue Sky
• Fairly male orientated station
• Broadcasts international sport – mainly football including; the
World Cup, European Cup and Champions League.
Rate Card Prices:
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3 Euro/ sec from Early Morning (EM) to PrimeTime (PT)
• 6 Euro/ sec to 15 Euro/ sec from PrimeTime (PT) to Late
Fringe (LF)
Klan Kosova
• Klan Kosova is most watched cable television
• Currently 4th most watched TV station
• Fairly male orientated station
• It is considered most modern TV station, offering widest range
of shows targeting urban population.
Rate Card Prices:
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3 Euro/ sec to 5 Euro/ sec from Early Morning (EM) to
PrimeTime (PT)
• 6 Euro/ sec to 10 Euro/ sec from PrimeTime (PT) to Late
Fringe (LF)
TV Advertising Trends
• Product placement
• Sponsorship of domestic serials and domestic programmes
• Sponsorship of Weather forecast
• Pop up animations during a TV programmes and football
matches
• Advertising based TV programmes
RADIO
• 89 radio stations, 4 national radio stations in Kosova.
• A large number of local broadcasters who target smaller
areas. Many of these broadcast in minority languages.
• According to media research, 6% of people in Kosova use
radio as their main source of information.
National Radio
The following is a list of radio stations in Kosovo with regional
coverage:
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Radio Kosova
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Radio Blue Sky
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Radio Dukagjini
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Radio 21
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Top Kosova Radio
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Radio K4 (Albanian)
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Radio K4 (Serbian)
Rate Card Prices vary from 250 Euro to 1000 Euro per month,
for a 30 sec radio ad.
PRINT MEDIA
• Currently 6 daily newspapers distributed throughout Kosova.
• Circulation is high with newspapers being passed around café
bars, friends and family.
• 6% of people use newspapers as their main source of information.
Rate Card Prices vary from 250 Euro to 400 Euro per ad, for a
1/1 of the page.
Available Outdoor media in
Kosova
• Billboards, city light and bus shelters – 3 providers
• Taxis
• Kiosks
• Lamppost
• Recycle Bins
Rate Card Prices vary from 250 Euro to 2000 Euro per month,
for a surface, depending on the size and location.
Internet Advertising
• From 2000 internet usage has become very popular in
Kosova.
• With introduction of reasonably low priced internet packages
available – nearly every home in urban and rural areas has a
computer connected to the internet.
• Internet advertising is mainly used to target working
individuals, business individuals, internationals and younger
segments.
Available Internet media in Kosovo
• Telegrafi
• Koha Net
• Indeksonline
• GazetaExpress
• Zeri
• GazetaBlic
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KosovaPress
Pay per impression and pay per click offers are available in
Kosovo.
Rate card prices start from 2 Euro/ per mile and go up to 9
Euro/ per mile.
Thank You!