From Postmodern TVSeries to UGCs: A multimodal analysis
Transcription
From Postmodern TVSeries to UGCs: A multimodal analysis
From Postmodern TVSeries to UGCs: A multimodal analysis MoM: Multimodality on the Move Travelling Workshops [email protected] From Postmodern TvSeries to UGCs - I. Moschini Scope of the seminar 1. Decode and encode some kinds of Digital Artefacts • Linguistic code (English language) • Other semiotic codes • Discursive practices ! 2. Become familiar with a Toolkit to work with such Artefacts • Analytical Tools • Technical terminology and jargon • Multimodality (see Reading List) From Postmodern TvSeries to UGCs - I. Moschini Why multimodality? This interdisciplinary approach anchors socio-cultural analysis to solid bases of linguistic and semiotic analysis Cultural Level Textual Level ! ! C u l t u re : “set of semiotic systems, a set of systems of meaning, all of which interrelate” (Halliday and Hasan 1985, 4) Semiotic systems: “system[s] of meanings that constitute the ‘reality’ of the culture, […] the higher level stratum to which language is related” (Halliday 1978, 123) From Postmodern TvSeries to UGCs - I. Moschini Digital artefacts From User Generated Contents (UGCs) To Fan Generated Contents From Postmodern TvSeries to UGCs - I. Moschini What is a Fan? Fan: a person who has a strong interest in or admiration for a particular sport, art form or famous person. It is the abbreviation of FANATIC - late 19th century term (originally US) Fanatic: a person with an obsessive singleminded interest and enthusiasm for a particular activity or cultural object. It is a mid 16th cent. Term from Latin fanaticus ‘of a temple, inspired by a god’, from fanum ‘temple’. The adjective originally described behaviour that might result from possession by a god or a demon. From Postmodern TvSeries to UGCs - I. Moschini Fan generated… A Fan-fiction is a broadly defined fan labor term for stories about characters or settings written by fans of the original work. http://en.wikipedia.org/wiki/Fan_fiction A Song-fic is a fan-fiction interspersed with the lyrics of a relevant song. http://en.wikipedia.org/wiki/Songfic A Fan-vid is a music video produced by intercutting clips of a movie or television show set to a particular song. http://www.urbandictionary.com/define.php?term=fanvid From Postmodern TvSeries to UGCs - I. Moschini Henry Jenkins, TED Talk, 2010 http://www.youtube.com/watch?v=AFCLKa0XRlw From Postmodern TvSeries to UGCs - I. Moschini New kind of relationships? New kind of language? From Postmodern TvSeries to UGCs - I. Moschini “Intimate strangers” (Gee and Hayes 2011) Language is both an information and a social tool Digital media have greatly changed the nature of strong and weak ties. People can be strangers and intimates at the same time. Published on Sep 18, 2012 Watch it in HD, please!!!!! When I heard this song by "Journey" I thought it was perfect for Damon and Elena and when I found the version of Mariah Carey I decided to make the video. Those words seem to be the thoughts of Elena! :) I hope with all my heart that you'll like my job! W Delena! forever ♥ From Postmodern TvSeries to UGCs - I. Moschini Fan textual and hermeneutic practices Such fan artefacts integrate the hermeneutic tradition of fan communities with postmodern diegetic and editing style. “UGCs re-mediate and re-signify original material through the use of a range of discursive strategies such as imitation, repetition, modification and parody” (Leppänen 2011) From Postmodern TvSeries to UGCs - I. Moschini A good fanvid is one that is able to render the true spirit of the series or of its characters following a hermeneutic tradition dating back to early s c i e n c e fi c t i o n f a n d o m s (Coppa, 2008). ! ! From Postmodern TvSeries to UGCs - I. Moschini 1980s: videotape recorders fostered the spreading of fan videos stemming from the tradition of slideshows projected during fan conventions. TV footages + Music as a comment Fan videos differ from professional music videos because their emphasis is on the visual component, while in MTV videos, the leading semiotic code is music (Coppa, 2008). ! From Postmodern TvSeries to UGCs - I. Moschini ! ! ! Fan-Vid Song-Fic • Music video • Collage of Images • Song ! • Story • Characters/setting • Music/lyrics Digital Platforms Meta-textual instantiation of fan-generated artefacts From Postmodern TvSeries to UGCs - I. Moschini […] When all you got to keep is strong Move along, move along like I know ya do And even when your hope is gone Move along, move along just to make it through A Supernatural Music Video (https://www.youtube.com/watch?v=6VIF_nDbJFI) From Postmodern TvSeries to UGCs - I. Moschini […] When all you got to keep is strong Move along, move along like I know you do And even when your hope is gone Move along, move along just to make it through Move along (Go on, go on, go on, go on) When everything is wrong we move along (Go on, go on, go on, go on) When everything is wrong, we move along Along, along, along […] Move Along, All American Rejects From Postmodern TvSeries to UGCs - I. Moschini DIGITAL CO-TEXT: Encoder’s Metatext From Postmodern TvSeries to UGCs - I. Moschini D I G I TA L C O - T E X T : Receivers’ Feedbacks and Encoder’s Answers From Postmodern TvSeries to UGCs - I. Moschini From Postmodern TvSeries to UGCs - I. Moschini Memories, A Supernatural SongFic (https://www.fanfiction.net/s/5327170/) From Postmodern TvSeries to UGCs - I. Moschini SongFics for Damon and Elena (https://www.fanfiction.net/s/7206958/2/) From Postmodern TvSeries to UGCs - I. Moschini Main semiotic strategies 1. Intertextuality 2. Resemiotization 3. MTV-inspired editing 4. Use of music: lyrics as figure From Postmodern TvSeries to UGCs - I. Moschini Intertextuality “Horizontal intertextuality” (Kristeva 1986), or what Fairclough (1992) calls “manifest intertextuality,” is the explicit quotation of a text within another text. “Vertical intertextuality” (Kristeva 1986), or “constitutive intertextuality” (1992: 85), refers to the merging of prior texts into new texts which may assimilate, contradict, or ironically echo them. From Postmodern TvSeries to UGCs - I. Moschini Resemiotization Resemiotization: how meaning making shifts from context to context, from practice to practice, or from one stage of a practice to the next” (Iedema 2003, 41). CSI Miami, 2002-2012 From Postmodern TvSeries to UGCs - I. Moschini MTV Style editing Celebration of pace and emotions/ abundant intertextual citations/ disjunctive sequences/ use of music From Postmodern TvSeries to UGCs - I. Moschini ‘MTV Inspired’ use of music • Use • • of hits instead of original themes; Foregrounding of the musical comment; Focus on both melodies and lyrics. Miami Vice, 1984 From Postmodern TvSeries to UGCs - I. Moschini Sound perspective Figure: the most important sound, the sound that the listener must identify with and/or react to and/or act upon Ground: a sound still part of the listener’s social world, but only in a minor and less involved way Field: a sound treated as existing not in the listener’s social world, but in his or her physical world Van Leeuwen, 1999 From Postmodern TvSeries to UGCs - I. Moschini CSI Miami, Season 3, episode 1 “The Lost Son” From Postmodern TvSeries to UGCs - I. Moschini Assignment guidelines • Final outputs: • a UGC • a contextualising document • a brief multimodal analysis From Postmodern TvSeries to UGCs - I. Moschini Create a fanvid/songfic (phase 1) FanVid: Create a video with a videoediting software, you can use the Supernatural Music Video as a model. http://youtu.be/6VIF_nDbJFI SongFic: Write a short SongFic (minimum 500 words excluding quotations), you can use Memories, A Supernatural SongFic as a model. https://www.fanfiction.net/s/5327170/ Contextualise (phase 2) Write a short presentation of your UGC, as if you were posting it on one of the digital platforms (YouTube or Fanfiction.net). Try to reproduce the same kind of language used in the models. Provide a short compendium of the shared knowledge necessary to decode your UGC (usually these messages are implicitly addressed to highly specialized communities). Analyse/Explain (phase 3) 1. W h a t i s t h e m a i n communicative purpose of your text? 2. What are the different modes selected to create your UGC? Why you opted for them? 3. How do the chosen semiotic resources create meaning (use the categories from the reading list)? 4. Analyse the micro and/or macro resemiotization processes we may find in our text (if any). 5. How does the combination of the different modes respect the discursive practices of the most relevant community? From Postmodern TvSeries to UGCs - I. Moschini Thank you! SUBMIT YOUR TEXT [email protected] From Postmodern TvSeries to UGCs - I. Moschini Video Editing Software • http://www.techradar.com/news/software/ applications/best-free-video-editingsoftware-9-top-programs-you-shoulddownload-1136264