2016 bestmed tour of good hope

Transcription

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EVENT OUTLINE
2016 BESTMED
EVENT OUTLINE
TOUR2015
OF GOOD
HOPE
BESTMED
WWW.TOUROFGOODHOPE.CO.ZA
TOUR DE BOLAND
2-6 MARCH 2015
5 DAYS – 5 STAGES – 430km
PREVIEW
RACE
29 FEBRUARY
- 4 MARCH 2016
EVENT FEATURES
ACCOMMODATION PACKAGES
AMATEUR TEAM COMPETITION
MARKETING FRAMEWORK AND EXAMPLE EXPOSURE ITEMS
5 STAGES – 515KM – 6168M ASCENT
BESTMED TOUR OF GOOD HOPE
FEATURES
4
Paarl to host Tour Of Good Hope
6
The 2016 route
8
Rudy Project ahead of the game
Editor
Wynand de Villiers
[email protected]
Consulting editor
10 New team time trial
Gerhard Burger
Contributors
Phil Liggett, Coetzee Gouws, Andrew
Mclean
12 Chow like a champion - High5
Pictures
14 Our sister event - Bestmed Jock Tour and Cycle Classique
16 Official Tour of Good Hope kit
18 Introducing our sponsors
20 Event partners
23 Marketing framework and example exposure items
24 Social media statistics
25 Facebook statistics
26 Full listing of media exposure: 19 January 2015 – 31 March 2015
34 Financial spend/economic impact
36 Some 2015 race memories - Gallery
Photosport International, Sportpicz,
Cherie Vale/Newsport Media
Design and Layout
Eddie Scholtz - ASG Sport
Advertising
Email [email protected]
or phone 083 269 7659
Published by
ASG Events (Pty) Ltd
James Barry Munnik Building
121 Main road
Paarl
7620
32 About ASG Events
Cyclingnews Event Outline
|3
2016 Tour of Good Hope
PAARL TO HOST
TOUR OF GOOD HOPE
Paarl, in the heart of the Cape Winelands region of South Africa, has been announced
as the official host city for the 2016 Bestmed Tour of Good Hope, presented by Rudy
Project.
Situated 60km northeast of Cape Town,
the seat of the City of Drakenstein will
provide logistical and financial support
for the five-day tour, taking place from
February 29 to March 4.
De Villiers said the town is surrounded
by some of the most famous mountain
passes in the country, which made it
ideally suited to some world-class road
racing.
The 515km tour – comprising an
individual time-trial and four road
stages – will once again culminate at
one of Paarl’s most famous landmarks,
the Afrikaanse Taalmonument.
According to race organiser Wynand
De Villiers of ASG Events, the tour is
supported by Cape Winelands Cycling
and sanctioned by Cycling South Africa
and the parties are united in working to
obtain UCI accreditation.
“There are a number of iconic climbs on
the route, including Du Toitskloof Pass
and the well-known Four Passes Route,
which goes over the Helshoogte, Sir
Lowry’s, Viljoen’s and Franschhoek
passes.”
“I’m not ordinarily a proponent of
the clover-leaf racing format but Paarl
unequivocally provides the exception
to the rule with so many great venues,
routes and passes.”. De Villiers said.
“As the only sanctioned racing tour in
the week leading up to the Cape Town
Cycle Tour, it’s ideal preparation and a
fantastic way to see the wine country.”
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In addition, the central race village
makes logistical arrangements easier
and considerably reduces costs for
participating riders. The host venue will
be the historic La Paris Estate, midway
between Paarl and Franschhoek, which
dates back to 1699 and lends a distinctly
old-world charm to the European-style
cycling event.
“The Grand Hall is capable of hosting
a thousand guests in a sublime setting,
so the daily post-ride lunches are going
to be marvelous.”
While the country’s major pro teams
will be in action, organisers are also
inviting open and seeded amateurs to
enter individually or as part of a team.
“Entries are coming in quite fast
now and we will unfortunately have
to limit the field to a thousand riders
across the various categories,” said De
Villiers.
RIDER DEMOGRAPHICS:
The breakdown of the 500 riders that
took part in the 2015 Tour is as follows:
Western Cape: 45
Other Provinces in South Africa: 303
Overseas entries: 152
The Tour of Good Hope forms part of
the Bestmed National Cycling Series,
which offers a ranking and seeding
system for South African cyclists.
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THE 2016 ROUTE
The 2016 Bestmed Tour of Good Hope is presented in the week leading up to the Cape Town
Cycle Tour from 29 February to 4 March 2016 and will be based in the Paarl/Franschhoek
valley. Encompassing five days of clover leaf racing from this wonderful location in the
Cape Winelands, the tour covers a total distance of 515km and 6 168m vertical ascent.
NEW CLOVER LEAF FORMAT
The 2016 Tour will be based at the
spectacular La Paris Estate midway
between Paarl and Franschhoek on the
R301. La Paris will host registration and
the launch function on 28 February as
well as daily lunches for riders, which
is included in the entry package. Riders
will receive lunch after every stage with
the exception of the final stage which
finishes at the Taal Monument.
Paarl is surrounded by some of the
most famous passes in the country and
lends itself perfectly to a clover leaf
racing format.
We believe this format (central race
village hub) will significantly reduce the
logistics and ‘own costs’ of participants
related to traveling and accommodation
while incorporating some of the best
and most famous cycling routes and
mountain passes in the Western Cape.
We are trying to minimise rider costs
and logistical difficulties around
the tour as much as possible. These
changes will decrease the hassle factor
considerably.
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STAGE 3
STAGE 1
The Famous 4 Passes route (125km, 1 840m ascent). Start
and finish at La Paris Estate in Paarl. The stage heads out
over Helshoogte to Somerset West before riders will climb
the famous Sir Louwry’s Pass turn left into Grabouw and
then return to Paarl via Viljoen’s Pass and the Franschhoek
Pass.
Start at La Paris Estate, over Franschhoek Pass, through
Villiersdorp, Rawsonville and then the final ascent up Du Toit’s
Kloof Pass. The finish is at the top of Du Toit’s Kloof Pass.
From the summit of Du Toit’s Kloof it’s a downhill neutral
run-in all the way back to the Race Village at La Paris (144km,
1 650m ascent)
STAGE 4
Start and finish at La Paris Estate. Du Toitskloof pass (from
Paarl side), Slanghoek and back via Bainskloof Pass (127km,
1 450m ascent)
STAGE 2
Start and finish at La Paris Estate in Paarl. 40km individual
TT for Individually entered open/seeded riders and 40km
Team Time Trial for Amateur Team Entrants. Triangular
circuit to Franschhoek and back (40km, 250m ascent)
STAGE 5
Start: La Paris Estate. Finish: Taal Monument. Paarl,
Malmesbury, Paardeberg, Suid-agter Paarl, (79km, 978m
ascent)
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RUDY PROJECT
AHEAD OF THE GAME
With the fast pace of advancement and new developments in sport, it sometimes feels like you’re
already out of date as soon as you have the latest upgrade.
Yet with each sportswear innovation
there is an undeniable competitive
advantage either in the safety, speed, or
comfort achieved by the latest designs.
At
Rudy
Project,
continuous
development is in the name; “Project”.
We are on a never ending mission to
innovate, renovate, and regenerate,
producing better and better products to
meet your sporting needs.
That leaves you, the customer, with a
dilemma. How do you know when it’s
worth investing that hard earned cash
on the latest helmet, bike, shoes or
protein shake? How do you balance
the pay-in with the payout? How do
you know that competitive edge you’re
seeking to invest in will last?
It’s not about looking for something
novel. Some products are quickly
replicated and refined into newer
models, or just a new paint job on an
old idea.
You know it’s worth it when the product
can tick all 4 boxes.
For the latest scoop on what’s out-there,
and what’s outdated, look to the world
of pro-athletes. Having debuted at the
Tour de France and Ironman European
championship in Frankfurt 2015; Rudy
Project Tralyx sunglasses are way ahead
of the game in sporting eyewear. Let’s
just run it through the 4 ticks test.
For the kind of sportswear that’s going
to last, you want something that builds
on the innovation of previous models,
combining all the finer attributes and
adding just a little extra magic. There
are four cornerstone features which
makes something worth the purchase;
performance, comfort, safety, and style.
Box 1; Performance. Literally sculpted
by the wind, the Tralyx™ redefines the
pinnacle of eyewear bike technology.
With an entirely new geometry package,
its’ unique and powerful dynamic design
makes the Tralyx™ extreme in its look
and its performance. The invention of
a new patented PowerFlow™ system
allows for the incorporation of vents
throughout the entire frame. This
enhances air circulation, preventing fog,
TOTALCOMFORT™
POWERFLOW™
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while ensuring maximum aerodynamic
efficiency and unobstructed wide
peripheral field of vision. The lenses
themselves are equally special; new
ImpactX™ 2 photochromic lenses
darken 25% faster and have a transition
range 60% wider than its predecessors.
Vision is clearer, frames are lighter,and
aerodynamics are slicker then ever
before. We are looking at a new
benchmark of design for sport
sunglasses, one which is set to last.
Tips™ benefit from an inner bendable
steel core, allowing the front portion
of the tip to very easily adjust and
create custom fit factor. This innovation
alongside the light and flexible grilamid
frame, Ergonose bridge, and helmet
friendly straight rods with silicone
terminals, combine everything Rudy
Project has learned in it’s 30+ years
of sunglass development. The Tralyx
provide the optimum in wearer comfort,
it doesn’t get better than this.
Box 2; Comfort. You want a product
that utilizes all the latest materials and
technology to ensure that, while you’re
pushing your body to the max, you’re
face isn’t taking the strain. Rudy Project
has built it’s reputation on delivering
the most comfortable shades on the
market. Adjustable temple and nose
pieces eliminate pinching on all our
glasses. However the all new Adaptive
Box 3; Safety. Rudy Project are
pioneering in its mission to provide
excellence in athlete protection and the
Safety Project remains a testament to
that. ImpactX™ Rudy Project technology
ensures the physical protection for eyes
from chemical and atmospheric agents,
while shatter-proof lenses protect your
eyes from impact induced by crashes,
falls or accidents. In the case of the
Tralyx, the addition of unique safety
fold-in-hinge eliminate any sharp
edges, ensure your eyes, nose and
face remain protected whatever you
dive head-first into.
Box 4; Style. Let’s face it, we want
top sports gear that’s safe and gets
results, but we also really just wanna’
look good! Fortunately this is that
final piece of the puzzle and the
Tralyx glasses yet again excel. While
pro-athletes have already been
looking good at the Ironman and on
the international cycling circuit, they
aren’t the only ones who can rock that
sporting chic. In-keeping with that
Rudy recognition of individuality, the
Tralyx range are fully customizable.
You get the look YOU want from
your shades, with a choice of 18
new-design lightweight frames and
a collection of fully interchangeable
lenses. Whether amateur, pro, or just
getting on the go, Tralyx will guarantee
you’re looking good out there for years
to come.
1, 2, 3, 4. Tralyx is for now, for
next, and for more.
Rudy Project have yet again upped
their commitment to the growth of
South African cycling. After 30 years in
the industry, Rudy Project recognize a
quality cycle tour when they see one, so
their phenomenal pledge of R3.5 million
in product sponsorship represents the
ultimate event endorsement. The Rudy
Project sponsorship will directly benefit
all riders who complete the race with
the award of their own set of Tralyx
glasses and the privilege of being part
of cycling event history.
ADAPTIVETIPS™
|9
Amateur team competition
SPOILING THE AMATEURS!
The organisers of the Bestmed Tour of Good Hope, presented by Rudy Project from 29
February to 4 March 2016, have added a Team Time Trial to the 2016 event as well as
incredible added value for riders who enter into the Amateur Teams category.
The team time trial will take place on
the same day as the individual time
trial (stage 2), but only riders entered
as 8-man open/seeded teams in the
team competition will compete in
this discipline. Riders who enter as
individuals in the open/seeded category
as well as all other racing categories
(elite/junior, Vets 30+, Vets 40+ Vets
50+ and elite ladies) will compete
in the individual time trial on the
triangular course which links Paarl and
Franschhoek to La Paris.
ASG Events are placing significant focus
on the amateur (open/seeded) team
competition for next year’s event and
we have received wonderful support
from our event partners.
The Tour’s clothing partner, Ftech,
have jumped on board in unbelievable
fashion, contributing a custom
designed Airfit Cycling Jersey free of
charge to every team member.
Daily performances will also be
rewarded and every member of the
winning team receives an official Tour
of Good Hope Yellow Leader’s jersey to
remember their achievement.
These jerseys are valued at R1000 each,
which makes the added commitment
from Ftech R160 000 – over and above
their sponsorship of all the leader’s
jerseys for the Tour!
Riders who enter as one of these eightperson teams will ride in their own
GC competition, separate from the
GC competition in the individual open/
seeded category.
Once you have entered, team leaders
must please liaise with our design
wizards at Ftech to finalise their designs
via email - [email protected].
Overall times will be recorded by Great
Time and the best individually entered
open/seeded rider AND the rider who
forms part of one of the teams will be
allocated a GC prize.
Open/seeded (amateur) riders have
the option to either enter individually
or in teams of eight. These eight-man
or eight-woman teams will ride in a
specially designated bunch catering for
20 teams. Riders can enter as mixed
teams, but will then be regarded as
mens’ teams in the overall standings
Both the team and individual riders will
have their own King of the Mountain
(KOM) competition. Individual riders
will be seeded into the A bunch and
can then compete for the Red Jersey. A
separate KOM competition will also be
in place for the amateur men’s teams.
Over and above this, riders in the
amateur team competition will
compete for prizes to the value of
R60 000 in products sponsored by Rudy
Project, Scicon, High 5, Ftech, Fast
Forward and SIXS.
The team prize in the amateur team
competition will take into account the
fastest four riders times from a team on
a daily basis, which will then be tallied
up to calculate the overall winning
team.
Every member of the winning team
will receive a prize hamper valued at
R3000, so there’s a lot to race for.
2015 saw quite a few corporate
entities take part in the amateur teams
category, creating a fledgling rivalry
which is likely to be fueled by all the
added incentives this year.
ONLY 20 TEAM ENTRIES WILL BE ACCEPTED IN THE AMATEUR TEAM CATEGORY ON A FIRST COME FIRST PAID BASIS.
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CHOW LIKE A CHAMPION
Ever wondered what it takes to keep a pro-athlete like South African national road race
champion, Jacques Janse van Rensburg, racking up success after success?
As one of three South African
riders representing MTN Qhubeka,
the first African registered cycling
team to participate in the Tour de
France, Jacques Janse van Rensburg
is becoming something of a cycling
icon. A bike fanatic to his bones, were
Jacques to have fallen short of his pro
cycling dreams he would have chosen a
career as a doctor.... Well, the medical
profession’s loss... He is certainly our
gain as his performance out on the road
continues to astound.
MTN Qhubeka had a Tour De France
debut beyond anything we could have
dreamed of. 14 stage top 10 results,
including 7 top 5 finishes, and finishing
5th in the overall team competition
exceeded everyone’s expectations. It
doesn’t take a doctor to know that
getting the right nutrition is fundamental
to keeping a top athlete like Jacques
on the road. However determining
exactly what that diet should be, what
when and how to eat for maximum
performance, is something best left to
the experts.
High5 was created BY athletes FOR
athletes. Working with the top sports
scientists their nutritional knowledge
is utterly unrivaled, and we’ve gained
access to a sneak peak of just what they
get their athletes to chow-down on for
a typical race day.
Presenting a breakdown of Jacques’
typical nutrition intake for a TDF Stage.
WARNING, it’ll get you hungry!
Breakfast
Jacques will typically munch through
a bowl of Oats; an omelette; a bowl
of rice; fruit juice; and of course a nice
cup of coffee. It might seem a lot but
you gotta’ start off with the right mix of
proteins, carbs, and sufficient hydration
to fuel a day of strenuous exercise.
Pre Race – 1-2 hours before start
Keeping those energy levels up involves
snacking on 1-2 small but healthy bites
such as small rice cakes, a sandwich,
or pancakes; High5 Zero (500ml to
1litre depending on hydration level)
is fundamental to race prep. One of
our favorite products, these electrolyte
sports drink tablets dissolve into a highly
refreshing sports drink. Containing
Vitamin C and 5 electrolytes - including
sodium, magnesium and potassium,
as well as maximizing hydration ZERO
leaves your body in a prime state to
maximize nutrient absorption and get
your body working at its best.
TRAIN LIKE A CHAMP
GET YOUR RACEPACK:
Cycle/MTB/Triathlon. Enough
nutrition for a 4 hour event.
www.high5online.co.za
In Race
2-3 High5 Energy Bars or Sports Bars,
Jacques has a sweet tooth, favouring
caramel and coconut flavours, but
each of these balanced bars are low GI,
give a balance of simple and complex
carbohydrate, and provide one of your
5-a-day, talk about having your cake and
eating it!; 4 High5 Energy Gels provide
a quick hit of carbohydrates which are
easily digested for instantaneous and
sustaining energy, helping Jacques push
through any energy slumps. 4-5 Bottles
of both Water and Energy Drink see him
through to the end of the race. Staying
hydrated as well as energised is key
throughout cycling races at every level.
Post Race
Directly after race High5 Recovery
ensures Jacques’ exhausted muscles
get the protein they require to build
and heal quickly. A meal of chicken or
meat with rice or pasta provides some
solid sustenance followed by Fruit Salad
with Quark and honey. Hydrating is
maximised with further use of award
winning High5 Zero on the bus and
throughout the evening.
Dinner
A meat dish with rice, pasta and veggies
are prepared by Team Chef, David
Higgs. Well if you’ve made it to the elite
of the cycling profession we suppose a
personal chef is justified…. Oh how the
other half live!
Post Dinner
Another hit of protein drink prior to
going to bed means that our pro-cyclist
can maximise on his recovery as he
sleeps and wakes up ready for another
full on day.
So that’s what it takes a racing champ
to sustain excellence in the middle of
extensive tours. Given MTN Qhubeka’s
Tour De France performance it’s safe to
say Jacques is onto a winner. Stay tuned
for his next few races and see just how
far the right nutritional plan can take
a committed cyclist. You may not be
performing on an international circuit,
but thanks to High5’s individualised
and extensive nutritional guides, you
can take advantage of the top sporting
science and nutritional products to reach
new personal peaks of fitness. With trial
packs to test out which products are
best for you, and race packs to maximise
your competitive success, High5 will
always have a nutritional plan perfect
for your needs.
Get a taste for success, and chow
like a champion.
Our thanks to Dr Carol Austin, Head
Performance Support and Medical, for
providing this information.
GET 20% OFF YOUR
NEXT PURCHASE @
www.high5online.co.za
ENTER THE FOLLOWING
VOUCHER CODE AT CHECKOUT:
TOGH2016
12 |
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OUR SISTER EVENT
BESTMED JOCK TOUR AND CYCLE CLASSIQUE
A new chapter in the history of South Africa’s oldest and toughest stage race, the Bestmed
Jock Cycle Classique, unfolded this year with the addition of a new three-day road tour
through Mpumalanga in July.
The Jock is presented by ASG as sister
event of the Bestmed Tour of Good
Hope.
The traditional 154km one-day classic
still took take place from Nelspruit
(Mbombela) to White River, Sabie and
back. However the country’s top road
teams and amateurs were really pushed
on the 299km tour.
According to organiser Wynand de
Villiers of ASG Events, the new CSAsanctioned tour is an honest and
exciting test of SA’s best.
“It’s the only event in which these riders
will really be tested according to the
standards set by Europe’s leading tours.
There is nowhere to hide and the
strongest rider wins the tour, full stop.”
Unlike the classic European Alpine stage
races, De Villiers said the Jock presents
a continuous climbing challenge, with
a total ascent of 7 200m.
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“There are very few flat sections, which
you would find quite a bit of on the
European valley floors between the
mountains. Here, even between the
big mountain passes, the Jock is still up
and down.
“We believe road racing is back and
stronger than ever and we would like
to keep doing our bit to fuel the fire,”
said De Villiers.
He said the tour will not be limited to
the pro field but also open to serious
amateur cyclists who could handle the
physical challenge.
“It really is a tough ask of these riders
and we would like to assist them in the
best way possible to get to the finish
line every day next year. The final stage,
in particular, is a war of attrition.”
“We believe in rewarding the top end
of the field for their efforts just as much
as we believe in providing real value to
the amateurs in the event,” he added.
De Villiers said both the Classique
and Tour would count towards the
road component of the new Bestmed
National Cycling Series.
The Classique will cater for 900 riders,
while the field for the Tour will be
capped at 300.
For more information, visit www.
thejock.co.za. Alternatively, find Jock
Cycle Classique on Facebook or follow
@jockcycle.
Bestmed Jock Cycle Classique
Stage 1: Nelspruit – White River (44km)
Stage 2: White River – Sabie, via Spitskop (45km)
Stage 3: Sabie – Nelspruit via
Long Tom Pass (63km)
Bestmed Jock Tour
Stage 1: Nelspruit – Kaapsehoop
(27km time-trial)
Stage 2: Nelspruit – Sabie –
White River – Nelspruit (140km)
Stage 3: Nelspruit – Kaapmuiden – Barberton – Nelspruit (132km)
A prize purse of R100 000 will be up
for grabs across all categories.
| 15
OFFICIAL TOUR OF GOOD HOPE KIT
OFFICIAL KIT AND LEADER’S JERSEYS
ORDER YOUR JERSEYS and REPLICA LEADER’S JERSEYS ONLINE NOW
Order your official Tour of Good Hope kit on www.asgevents.co.za
16 |
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Tour of Good Hope sees multi-million
rand eyewear sponsorship
Leading global sports brand Rudy
Project celebrated its 30th birthday this
month with the announcement of a
R3.5-million investment in the Bestmed
Tour of Good Hope.
The product sponsorship, which is
the largest endorsement of its kind in
the history of African road racing, will
see every finisher in the five-day tour
rewarded with a pair of the latest Rudy
Project Tralyx eyewear.
The Tralyx debuted at this year’s Tour de
France, where it was sported by riders
from, among others, the Lotto-Jumbo,
Astana, EuropCar and Cofidis teams.
With professional teams and events
now catapulting South Africa onto
the global stage, the Italian eyewear
manufacturer has set its sights and
support on the local market.
Southern African agency for Rudy
Project, ASG Sport Solutions, has
targeted the high-profile, CSAsanctioned Tour of Good Hope as a
fitting platform for bringing the brand
experience to a wider audience.
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“Much as Rudy Project represents the
pinnacle of sportswear technology, the
Tour of Good Hope equally represents
the very best of South African road
racing,” said ASG chief executive Steyn
du Plessis.
“The event has set a new benchmark
in road stage racing, offering an array
of different categories from elite all the
way through to the Grumpy Old Men
in one of the most beautiful settings in
the world.”
“The tour is set to become an iconic
cycling event, which Rudy Project can
easily associate with.”
Du Plessis said the tour also provided
one of the most competitive amateur
team contests on the local cycling
scene.
Starting on February 29, the race
follows a challenging 515km cloverleaf
route through the heart of the Cape
Winelands. It comprises a time-trial plus
four road stages for pro and amateur
teams.
Du Plessis said this unprecedented
investment in South African cycling was
testament to the fact that the Western
Cape was fast becoming a favourite
destination for cyclists from all over the
world.
“The Tour of Good Hope has captured
the imagination of cyclists from across
the globe, and with good reason.
“That’s why the Rudy Project Tralyx
is the perfect fit as these glasses are
revolutionising the face of competitive
eyewear.”
He said features included a light and
flexible frame to ensure aerodynamic
efficiency and a unique ventilation
system to reduce fog and provide visual
clarity in all riding conditions.
“A comfortable custom fit for every
wearer is made possible by the
bendable steel core, which allows the
front portion of the tip to be easily
adjusted.”
Go to www.tourofgoodhope.co.za for
more info or to enter. Get live updates
on Facebook and Twitter.
| 19
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INTRODUCING OUR SPONSORS
TITLE SPONSOR:
Bestmed
Thanks to our title sponsor, Bestmed, who is supporting the event with the
same vision as ASG Events.
Cycling is an individual, professional or family sport. We believe it is perfect
for encouraging people to be more active and being a sponsor of such a
highly coveted race will make a big difference in promoting fun and healthy
exercise
PRESENTING PRODUCT SPONSOR:
Rudy Project
Besides their sponsorship of prizes to the value of more than R50 000, Rudy
Project is sponsoring a pair of Tralyx eyewear for every finisher of the tour.
This sponsorship effectively amounts to almost R3,5 million.
Founded in Treviso in 1985 by the creative genius of Rudy Barbazza with the
aim of improving the performances of athletes the world over, Rudy Project
has been the leader in Europe in the sports and eyewear sector for 25 years.
This success is the result of constant investment in the development of
new materials and technologies for lenses and frames, a special vocation
to qualitative excellence and a well-conceived and targeted marketing and
communication strategy.
PRESENTING SPONSOR – HOST:
City of Drakenstein
Only 56km from Cape Town, Paarl offers historical charm, culture,
architectural heritage, wine and fruit farms, breathtaking scenery and many
cycling and nature trails.
ELITE SPONSORS:
Europcar
Europcar supplies more than 20 vehicles to the tour. This is such a vital
function without which no Tour will be able to take place. If you’re taking
part in the Tour, please make Europcar your preferred
rental car supplier.
ASG Group
The ASG group of companies have committed more than R4.5m in
product, cash and services to the 2016 Tour of Good Hope – underlining its
commitment to establish this event as the definitive and most prestigious
Road Tour in South Africa.
Buffet Olives
Buffet Olives is the official sponsor of the Tour of Good Hope Time Trial,
and are the contributor of more than R50 000 prize money for Time Trial.
Buffet Olives cultivates and processes their olives on a 300 hectare farm
situated in the foothills of the Drakenstein Mountain range in Paarl. Granite
based soil in combination with a Mediterranean climate create the ideal
conditions to grow superior olives.
The co-location of a world-class processing facility qualifies the product to
be truly estate grown, ultimately contributing to the quality of the final
product. At Buffet, quality is a philosophy that extends beyond the product
to the people themselves. Employees own equity in the business and as with
the trees are nurtured to grow with the company.
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Compendium
Compendium Insurance supplies insurance cover for the event and is also
the official sponsor of the Compendium Points Jersey.
Compendium Insurance has established itself as a national player in the
insurance industry with a reputation for innovative products, competitive
rates and superb client service.
Ftech
Ftech will provide all entrants in the Amateur Team competition with a
complimentary customised cycling jersey. Each jersey is valued at R1000.
Over and above this, Ftech also sponsors all the leaders jerseys, which
include the Yellow, Pink, Red and White Jerseys.
Ftech is an Italian cycling clothing company born from an initial successful
collaboration between Massimo Fantin and his aunt Teresa, both cycling
industry specialists for more than 20 years.
By combining their vast backgrounds in innovation, research, technical
performance and experience with their unparalleled passion for cycling,
Massimo and Teresa quickly understood the market evolution in customized
clothing and decided to unleash its full potential by merging their knowhow to create Ftech Industries, and became a leader in premium custom
cycling wear.
Headquarters, Research & Development as well as production laboratories
were established close to Bassano del Grappa, Italy, cradle of the world’s
best cycling craftsmen.
FIRST TIER SPONSORS:
Scicon
Scicon is the preferred bike bag of more than half of our international
entrants and for the majority of the world’s PRO TOUR teams. Scicon is
sponsoring an array of prizes for the 2016 Tour, including Bike Bags.
With the purchase of a Scicon AeroComfort 2.0 TSA bike bag, all Tour of
Good Hope participants are entitled to the exclusive bike transport service
offered by Scicon.
All you need to do is to pack your bike, book collection and we will take
care of the rest, making sure your bike is race ready at the event. Let Scicon
provide you with ease of mind, so that all you have to do is to worry about
the finish line.
Scicon will also provide Tour of Good Hope participants with a complementary
Bike Setup Service, no matter how you transport your bike to the event.
Dedicated Scicon staff will provide you with mechanical support to get your
bike race ready. Bike stands will be available for your own bike maintenance
needs on site. Tour of Good Hope participants will get exclusive access to
special offers and discounts.
Scicon Bags, the official bike bag and bike case partner of ASG Events,
brings safe bike transportation and ease of mind to all riders.
Pinarello
At the top end of the sport, Pinarello is the world’s best bicycle manufacturer
with more than 10 Tour de France titles in the past 15 years to its credit.
The creation of the first asymmetrical bike and their revolutionary carbon
manufacturing has ensured that they rise to the very top of the sport. The
Tour of Good Hope is proud to have Pinarello as official bicycle partner of
the event.
High5
High5 is a UK company run by athletes. Combining a practical no-nonsense
approach with the latest developments in sports science, means that High5
products are always leading edge and 100% fit for purpose
| 23
GRUMPY OLD MEN CATEGORY
He organisation has announced another unique addition to the 2016 bestmed tour of good
hope with the creation of a “grumpy old men”bunch catering specifically for riders 65 years
and older.
We have had many riders “on the
wrong side of 65” approach us
wanting to ride in the Tour, but who
were worried they’d be left out on their
own and too far off the pace every day.
And so, we’ve roped in some more help
from our friends at the Road Ranger
motorbike marshals who have offered
to assist in getting the “pensioners
group” home every day and provide
traffic protection.
The Grumpy Old Men will take off last
every day and they will be forced to
remain together as a bunch.
24 |
If you are older than 65, and fancy
yourself as a racing snake, you can
still ride in the normal open/seeded
bunches with all the other age groups
mixed in together or with the 50+
masters racing category.
Most Grumpy Old Men who approached
us were able to do a 4 hour Cape Town
Cycle Tour. Riders who are within the 4
hour 30 minute Cycle Tour window, or
believe that they can get there if they
train properly, are invited to enter. It is,
however, an absolute prerequisite to
commit to a significant training regime
to ensure you can manage multiple
days on the bike comfortably.
The Grumpy Old Men bunch will be
limited to 50 riders. When you do your
entry, there is a Grumpy Old Men (65+)
category which you have to select.
For the pensioners aiming at their best
Cape Town Cycle Tour time ever, we
assure them that they will achieve their
personal best following 5 days of riding
in the Winelands – the Cycle Tour will
feel like a walk in the park. Remember
the old cycling adage – Cycling comes
from Cycling!
For
further
information
[email protected]
phone 076 621 1807
email
or
| 25
Event Partners
HYDRATION AND SUPPLEMENTS
PRINT AND ONLINE PARTNER
ASG SPORT
Each rider is supplied with the necessary
High5 energy supplements to get them
through the event – this will be sponsored
by High5 and ASG (approx. R250 in value
per rider)
Through our ownership of Cyclingnews
Magazine we are in the fortunate
position that our sponsored events receive
preferential treatment at no extra cost to
the events or to our sponsors. Cyclingnews
Magazine will afford the event three DPS
ads in the lead-up and will also publish
previews and DPS reports after the event.
In addition all other cycling related media
will be allowed to cover this event ensuring
maximum coverage. Four mailshots will go
out to our database of 50 000 cyclists who
are subscribed to the ASG Cyclingnews
weekly newsletter in order to promote the
event.
Through our sister company we have access
to impeccable cycling products which are
either fully sponsored or made available
to participants at a fraction of their retail
value. •CN
EVENT WI-FI
Global ASP will set up their communications
infrastructure at the race village, which
serves as the media centre. Global ASP
guarantees free wi-fi for a radius of 1km
around the race village.
MEDICAL
AND
EMERGENCY
SUPPORT PARTNER
Disaster management is run by the
Buffet Olives are cultivated and processed on a
300 hectare farm situated in the foothills of the
Drakenstein Mountain range.
competent HELIVAC Event Medical
Specialist crew under the auspices of
our very experienced safety officer Gary
Needham. HELIVAC are event medical
specialists and bring extra piece of mind
courtesy of their emergency evacuation
helicopter, which will be on standby for the
duration of the event.
Banner ads on Cyclingnews.co.za (40 000
unique users) and asgevents.co.za (15 000
unique users) will feature in the two months
leading up to the event.
Through agreed media management
activities both parties will ensure that the
event receives extended media coverage.
Granite based soils in combination with a Mediterranean
climate create the ideal conditions to grow superior
olives. The result: Olives with the tradition of the
Mediteranean and the sun ripe flavour of the Cape.
Make Buffet Olives your natural choice.
Available in stores country wide.
Visit26www.buffetolives.net
| Cyclingnews Event Outline
| 27
Marketing framework and example exposure items
THREE main audiences are targeted through
this event:
•
•
•
The South African cycling public (recent
estimates suggest up to 700,000
cyclists that participate in cycling as a
recreational sport);
The international cycling audience
High-end clients and corporate leaders
including Event VIPs.
SPECIFIC
INCLUDE:
EXPOSURE
AREAS
BRANDING AND LOGO PLACEMENT
• All event correspondence, such as
mailshots, adverts and entry forms
• A dedicated event website
• Event Facebook page
• Event clothing and merchandise
• Start/finish structures and all fencewrap
and flagbanners within 100 metres
from the start/finish
• The stage backdrop
• Registration area pop-ups
• VIP area flag banners and backdrop
• Participant photographs
• All squeeze-backs and corner screen
logos of the TV package
• All route and event signage
• All event vehicles
28 |
SOCIAL MEDIA MANAGEMENT AND
EVENT SYNDICATION
The ASG group has an existing extensive
social media reach in cycling that will be
fully used to promote the event at no
extra budget expense. A dedicated event
Facebook page and Twitter account will
also be used to promote the event and its
partners.
ASG, in conjunction with Full Stop
Communications, will generate and
distribute ten press releases in the leadup to the event as well as various angled
post event releases. These are syndicated to
our national database of cycling and main
stream media.
Dedicated event social media platforms are
managed on a daily basis to communicate
with riders and to leverage the event
effectively.
Through this partnership we receive
maximum exposure values which are
monitored by an independent media
monitoring company.
Social media statistics:
EMAIL EVENT NEWSLETTERS
Regular event-dedicated mail shots will
be sent to appropriate database lists –
ASG currently engages with a database of
91,000 cyclists through email and other
correspondence.
| 29
Facebook Stats:
accross all pages
Full Listing of media exposure:
19 January 2015 – 31 March 2015
Publication
Headline
Date
Die Burger
Toerin Boland kry 'n kinkel
22-Jan-15
R15 792,10
22-Jan-15
R15 804,96
Die Burger Oos Kaap
30 |
Publicity value
STELLENBOSCH/FRANSCHOEK/PNIEL/
LYLEMORE GAZETTE
{Photograph and caption}
27-Jan-15
R 1 159
The Herald
Girdlestone wins cycle tour stage
05-Mar-15
R 2 301
RUSTENBURG HERALD
Mountainbike champion to defend his title in the Aramex Kgaswane MTB
race
06-Mar-15
R 6 116
Paarl Post
Koning crowned at Tour de Boland
12-Mar-15
R 6 876
Beeld Naweek
AKTIEWE DAGBOEK
14-Mar-15
R 8 723
Boksburg Advertiser
Cyclists battle the National Classic
06-Mar-15
R 22 505
Eikestadnuus.co.za - Eikestad Nuus
LOCAL RIDERS WILL MAKE THEIR MARK ON TOUR DE BOLAND
04-Mar-15
R 5 154
CAPE ARGUS (AM Edition), Sport
For the record
05-Mar-15
R 8 093
MERCURY (First Edition), Sport
Lead Changes
05-Mar-15
R 2 356
Koning dons the yellow jersey
06-Mar-15
R 5 943
HERALD (Morning Final), Sport
Masters athletics champs for Bay
06-Mar-15
R 11 717
Aus Rudolph wins time-trial stage
06-Mar-15
R 2 459
WITZENBERG HERALD
WITZENBERG HERALD
06-Mar-15
R 6 044
INDEPENDENT ON SATURDAY, Sport
RESULTS and SCORES
07-Mar-15
R 20 001
STAR
Strong community spirit wins in Cape Town Cycle Tour
09-Mar-15
R 43 387
BEELD, Sport
Tour de Boland kry Australiese geurtjie
05-Feb-15
R 17 435
PRETORIA NEWS, Sport
Scoreboard
09-Mar-15
R 24 409
BEELD, Sport
Uitslae
09-Mar-15
R 38 171
BURGER (Suid Kaap), Sport
Uitslae
09-Mar-15
R 48 295
STAR, Sport
SCOREBOARD
09-Mar-15
R 60 794
WITNESS, THE, Sport
Hoffman defends Cape Cycle Tour crown
09-Mar-15
R 3 701
BURGER (Oos Kaap), Sport
Uitslae
09-Mar-15
R 14 191
VOLKSBLAD, Sport
Uitslae
09-Mar-15
R 15 823
Witness.co.za - Witness
Hoffman defends Cape Cycle Tour crown
09-Mar-15
R 10 132
MERCURY (First Edition)
Cape cycle win dedicated to a mourning Franschhoek
09-Mar-15
R 7 174
SON (Kaap), Supa 8
G'n keer aan Nolan
09-Mar-15
R 95 056
CAPE TIMES (Second Edition)
Champ dedicates win to Franschhoek mourners
09-Mar-15
R 35 897
CAPE TIMES (Second Edition), Sport
RESULTS
09-Mar-15
R 33 700
CAPE TIMES (Second Edition), Sport
Hoffman still the Cycle Tour champ
09-Mar-15
R 7 393
RESULTS
09-Mar-15
R 86 247
DAILY NEWS (Late Final), Sport
RESULTS
09-Mar-15
R 62 684
SON (Oos), Supa 8
G'N KEER AAN NOLAN
09-Mar-15
R 28 123
DAILY SUN, Sport
Nyahora wants Two Oceans crown!
11-Mar-15
R 28 939
DAILY SUN (KZN), Sport
Nyahora wants Two Oceans crown!
11-Mar-15
R 8 377
RUSTENBURG HERALD`S BONUS
RUSTENBURG HERALD`S BONUS
02-Mar-15
R 6 066
RIDE MAGAZINE
WHO TO FOLLOW
01-Mar-15
R 2 971
SWARTLAND GAZETTE
SWARTLAND GAZETTE
03-Mar-15
R 1 652
Fouche troef hitte, wind, Aussies
03-Mar-15
R 17 048
BURGER (Kaap Stedelik), Sport
Girdlestone maak pas(se) warm
04-Mar-15
R 36 618
Girdlestone maak pas(se) warm
04-Mar-15
R 17 211
Fouche sprints in Worcester streets
04-Mar-15
R 1 935
Tshwane Sun
Rising race-walker dream of next Olympic Games
28-Feb-15
R 11 970
| 31
Publication
Headline
Date
Publicity value
HERMANUS TIMES, Fab!
Top cyclists prepare for annual Tour de Boland
01-Feb-15
R 8 024
EIKESTADNUUS
01-Feb-15
R 8 549
DISTRICT MAIL
01-Feb-15
R 10 994
GET IT (Hartbeespoort, Brits, Rustenburg)
PART 1 of 2 - RIDING TO THE TOP
01-Feb-15
R 26 388
MODERN ATHLETE
PART 1 of 2 - gauteng
01-Feb-15
R 4 928
Fourth victory for Hoffman
02-Feb-15
R 60 309
LOWVELDER/LAEVELDER (Tuesday)
Mayor spreads cycling fever in support of local riders
03-Feb-15
R 11 353
Rooi Gevaar op pad
05-Feb-15
R 22 179
CORRIDOR GAZETTE
Mayor shows support for cycling event
05-Feb-15
R 3 859
BURGER (Kaap Stedelik), Sport
Pool Gevaar op pad
05-Feb-15
R 46 498
VOLKSBLAD, Sport
Tour de Boland kry Australiese geurtjie
02-Mar-15
R 7 839
EIKESTADNUUS
SA rider to lead Aussie pro cycle team in Tour de Boland
05-Feb-15
R 8 004
PRETORIA NEWS, Sport
Australian team heads for SA
11-Feb-15
R 7 879,97
Beeld Tshwane
Draf deur die taan onder die tantern-maan
11-Feb-15
R 7 962
TYGERBURGER (Kuilsrivier)
TYGERBURGER (Kuilsrivier)
11-Feb-15
R 4 441
TYGERBURGER (Kraaifontein)
TYGERBURGER (Kraaifontein)
11-Feb-15
R 2 746
TYGERBURGER (Parow)
TYGERBURGER (Parow)
11-Feb-15
R 4 815
TYGERBURGER (Brackenfell)
TYGERBURGER (Brackenfell)
11-Feb-15
R 4 006
TYGERBURGER (Bellville)
TYGERBURGER (Bellville)
11-Feb-15
R 3 111
TYGERBURGER (Durbanville)
TYGERBURGER (Durbanville)
11-Feb-15
R 4 729
Paarl Post
Aussie pro team booked for Tour de Boland
12-Feb-15
R 4 131
STELLENBOSCH / FRANSCHHOEK /
PNIEL / KYLEMORE GAZETTE
Tour de Boland announces SA's richest time-trial
15-Feb-15
R 3 468
BOLANDER
Tour de Boland announces SA's richest time-trial
25-Feb-15
R 2 617
EIKESTADNUUS
Local riders will make their mark on Tour de Boland
26-Feb-15
R 4 174
RANDBURG SUN
Cyclist scoops gold at championships
26-Feb-15
R 11 064
Paarl Post
Tour de Boland filled with pro's
26-Feb-15
R 4 106
Cycling News
Tour de Boland riders to finish on a high (2p)
Jan Issue
R 19 000
Cycling News
Tour de Boland must still grow (3p) & Aussie pro team heads for Tour de
Boland (2p)
Feb issue
R 47 500
Mountain Bike Magazine
Tour de Boland Feature
R 39 000
Subtotal
R 1 268 514
Station
Headline
Date
SAFM
Cycling
07-Mar-15
RSG
Cycling - Update
08-Mar-15
R 832
RSG
Cycling - Update
08-Mar-15
R 2 562
SABC 2
Marathon
01-Mar-15
R 48 416,67
YFM
Cycling
03-Feb-15
R 1 890
Unisa FM
Show line-up
18-Feb-15
R 1 131
Subtotal
Publicity value
R 5 376
R 60 207
Website
Headline
Date
Cycle Nation
Mountaintop grand finale for Tour de Boland
21-Jan-15
Publicity value e
R 20 000
In the Bunch
Tour de Boland grand finale at Taal Monument
21-Jan-15
R 20 000
My CT
21-Jan-15
R 20 000
Ndorfin
21-Jan-15
R 20 000
Ride
21-Jan-15
R 20 000
Your Sport
Taal Monument to be Tour de Boland grand finale
21-Jan-15
R 20 000
My ZA
22-Jan-15
R 20 000
Netwerk24
Toer in Boland kry 'n kinkel
22-Jan-15
R 20 000
Do It Now
23-Jan-15
R 20 000
32 |
| 33
Publication
Headline
Date
Publicity value
Publication
Headline
Date
Publicity value
In the Bunch
International riders flock to Tour de Boland
26-Jan-15
R 20 000
The Hub SA
Koning takes Tour de Boland crown
06-Mar-15
R 34 507
Ndorfin
26-Jan-15
R 20 000
SuperSport
06-Mar-15
R 39 120
The Sports Eagle
26-Jan-15
R 20 000
Cycle Nation
06-Mar-15
R 20 000
Ride
Former champ, Sef Queis, excited about Tour de Boland
27-Jan-15
R 20 000
Wielerland.nl
Pete Koning wint eindklassement Tour de Boland
06-Mar-15
R 40 000
Cycle Nation
27-Jan-15
R 20 000
Enduro Hub
06-Mar-15
R 23 153
Show Me Paarl
29-Jan-15
R 20 000
Do It Now
09-Mar-15
R 20 414,16
Enduro Hub
09-Feb-15
R 20 000
Ride
Koning takes Tour de Boland Crown
09-Mar-15
R 20 000
White Inc.
BestMed Tour de Boland, Girdlestone wins stage 2
02-Mar-15
R 10 000
Paarl Post
KONING CROWNED KING OF BOLAND TOUR
13-Mar-15
R 20 000
The Sports Eagle
Herman Fouché Takes First Stage Of Tour De Boland
02-Mar-15
R 22 444
SuperSport 8
Cycling
12-Mar-15
R 151 500
In The Bunch
Tour de Boland first stage win for Fouché
02-Mar-15
R 18 527
SuperSport 8
Cycling
13-Mar-15
R 2 100
The Hub SA
Fouché takes first stage of Tour de Boland
02-Mar-15
R 30 758
SuperSport 8
Cycling
13-Mar-15
R 2 200
SuperSport
02-Mar-15
R 35 253
SuperSport 8
Cycling - Repeat
13-Mar-15
R 157 400
Cycle Nation
02-Mar-15
R 20 000
SuperSport 8
Cycling - Continue
13-Mar-15
R 137 833
Your Sport
Fouché claims first stage win at Tour de Boland
02-Mar-15
R 21 836
SuperSport 8
Cycling - Continue
14-Mar-15
R 118 950
Bicycling
Fouché Takes First Stage of Tour de Boland
03-Mar-15
R 23 181
SuperSport Select
Online Entries
12-Mar-15
R 1 000
Ride
Tour de Boland First Stage Win for Fouché
03-Mar-15
R 19 740
Sportsfiredaily
Tour de Boland
05-Mar-15
R 7 965
Enduro Hub
03-Mar-15
R 22 714
In the Bunch
Tour de Boland: Stage four results
05-Mar-15
R 8 319
CDN Sport
03-Mar-15
R 23 389
Cyclingnews.co.za - Cycling News
Women''s cycling gets a lift - Own Correspondent
09-Mar-15
R 8 657,40
Crank
03-Mar-15
R 19 684
Enduroplus
Koning king of Tour de Boland after queen stage
05-Mar
R 9 299
The Sports Eagle
Girdlestone Soloes To Win Tour De Boland Stage Two
03-Mar-15
R 23 389
SASCOC
Hoffman races to line honours in sweltering Tour de Boland
06-Mar
R 28 485
The Hub SA
Girdlestone soloes to win Tour de Boland stage two
03-Mar-15
R 32 017
Sportsfiredaily
KONING AND KLEINHANS LEAD THE PACK
06-Mar-15
R 21 701,25
Cycle Nation
03-Mar-15
R 20 000
Sportsfiredaily
TOUR DE BOLAND
06-Mar-15
R 8 201,25
SuperSport
Girdlestone wins stage two in Boland
03-Mar-15
R 37 300
In the Bunch
Tour de Boland: Stage five results
06-Mar
R 8 995,80
In the Bunch
Girdlestone sprints to Tour de Boland stage two win
03-Mar-15
R 19 486
Enduroplus
07-Mar
R 7 060,61
Your Sport
Girdlestone soloes to Tour de Boland stage two win
03-Mar-15
R 23 119
SuperSport 8
Cycling - Repeat
05-Mar-15
R 40 200
Bicycling
Girdlestone Soloes To Win Tour de Boland Stage Two
04-Mar-15
R 24 591
SuperSport 8
Cycling
07-Mar-15
R 72 600
SASCOC
Girdlestone grabs victory in second stage of Tour de Boland
04-Mar-15
R 22 241
Bicycling
Nolan Hoffman Defends Cape Town Cycle Tour Title
08-Mar-15
R 27 298,24
Enduro Hub
04-Mar-15
R 23 524
Sport24
Hoffman reigns supreme in CT
08-Mar
R 26 881,20
Crank
04-Mar-15
R 18 640
The Hub SA
Nolan Hoffman defends Cape Town Cycle Tour title in Solidary Ride
08-Mar-15
R 36 123,36
Enduro Hub
Nel time-trials to Tour de Boland lead
04-Mar-15
R 23 287,50
Cycle Direct
08-Mar-15
R 21 291
The Sports Eagle
JC Nel Time-Trials To Tour De Boland Lead
04-Mar-15
R 24 165
In the Bunch
Hoffman defends Cape Town Cycle Tour title
08-Mar-15
R 7 247,40
SuperSport
04-Mar-15
R 39 518
Iol.co.za/capetimes - Cape Times
Champ dedicates win to mourners after crash
09-Mar-15
R 20 838,53
Cycle Nation
Rudolph wins TT while Nel moves into yellow
04-Mar-15
R 20 000
SASCOC
Hoffman hurries to victory in shortened Cycle Tour
09-Mar
R 13 196,25
Your Sport
Rudolph claims Tour de Boland time-trial win
04-Mar-15
R 16 571
Crank
09-Mar-15
R 20 783,40
In the Bunch
Nel sprints into Tour de Boland lead
04-Mar-15
R 13 705
Crank
09-Mar-15
R 18 499,20
Wielerland.nl
Peter Koning presteert goed in Zuid-Afrika
04-Mar-15
R 40 000
Sportsfiredaily
CAPE TOWN CYCLE TOUR
09-Mar-15
R 2 733,75
SASCOC
Rudolph rides to Boland victory but Nel nails yellow jersey
05-Mar-15
R 23 388,75
Thenewspaper.co.za - The Newspaper
Hoffman defends Cape Town Cycle Tour title in Solidary Ride
09-Mar-15
R 37 352,70
Crank
05-Mar-15
R 20 445
Ride
Nolan Hoffman Defends Cape Town Cycle Tour Title in Solidarity Ride
09-Mar-15
R 22 813,80
The Hub SA
05-Mar-15
R 33 328
Ride
Koning takes Tour de Boland Crown
09-Mar-15
R 21 206,40
My Cape Town
Rudolph claims stage three
05-Mar-15
R 20 000
Knysnaplettherald.com - Knysna Plett
Hofman defends Cape Town Cycle Tour title
09-Mar-15
R 7 528,56
In the Bunch
Koning crowned king of Tour de Boland’s queen stage
05-Mar-15
R 18 104,40
Enduro Hub
05-Mar-15
R 30 510
Do It Now
Klienhans is Queen of the Boland
09-Mar-15
R 7 967,92
Enduro Hub
Nolan Hoffman defends Cape Town Cycle Tour title in Solidarity Ride
09-Mar-15
R 25 886,25
The Sports Eagle
Peter Koning King Of Tour De Boland After Queen Stage
05-Mar-15
R 25 380
Georgeherald.com - George Herald
09-Mar-15
R 7 528,56
The Hub SA
05-Mar-15
R 41 103
Oudtshoorncourant.com - Oudtshoorn
Courant
09-Mar-15
R 8 439,15
SuperSport 8
Cycling - Continue
09-Mar-15
R 153 500
Cycle Nation
05-Mar-15
R 20 000
SuperSport
Koning king of Boland after queen stage
05-Mar-15
R 48 388
Newshub
Koning king of Boland after queen stage
05-Mar-15
R 20 000
Mosselbayadvertiser.com - Mosselbay
Advertiser
09-Mar-15
R 10 241,25
Your Sport
Koning king of Tour de Boland’s queen stage
05-Mar-15
R 21 600
Suidkaapforum.com - Suid-Kaap
Forum
09-Mar-15
R 6 545,58
Southafrica.Info - South Africa Info
Riders support firefighters in Cape Town Cycle Tour solidarity ride
09-Mar-15
R 22 814,50
Wielerland.nl
Peter Koning pakt te leiding in Tour de boland
05-Mar-15
R 40 000
Bicycling
06-Mar-15
R 31 711,95
In the Bunch
Koning crowned king of Tour de Boland
06-Mar-15
R 13 705,20
The Sports Eagle
Peter Koning Takes Tour De Boland Crown
06-Mar-15
R 21 128
Your Sport
06-Mar-15
R 16 504
34 |
Fullsus.co.za - Full Sus
Klienhans Is Queen of The Boland
09-Mar-15
R 10 655
Enduroplus.co.za - Enduro Plus
09-Mar-15
R 7 901,40
Cycling News
Women''s cycling gets a lift - Own Correspondent
09-Mar-15
R 8 657,40
Cycle Direct
Kleinhans and Koning take Boland crowns
09-Mar-15
R 15 792
| 35
Publication
Headline
Date
Publicity value
Cycle Direct
Team Activate/Demacon victorious at Cape Town Cycle Tour
09-Mar-15
R 15 961,20
Ndorfin
09-Mar-15
R 25 751,25
In the Bunch
Women’s cycling receives a lift
09-Mar-15
R 10 687,80
Cycle Direct
Jaguar gives SA women’s cycling a lift
09-Mar-15
R 10 434
Enduro Hub
Jaguar gives women’s cycling a lift
09-Mar-15
R 13 533,75
Enduroplus
09-Mar-15
R 4 224,21
Thegremlin.co.za - The Gremlin
09-Mar-15
R 7 026,62
CDN Sport
10-Mar-15
R 13 365
Sportsfiredaily
KLEINHANS STAAN GROOT IN BOLAND
10-Mar-15
R 9 281,25
All4women
PICS: Cape Town Cycle Tour – Riders dress in red to support fire victims
10-Mar-15
R 85 848,51
Ride
Jaguar Gives Women’s Cycling a Lift
10-Mar-15
R 11 223,60
Your Sport
Jaguar gives Women’s cycling team a lift
09-Mar-15
R 12 858,75
Do It Now
09-Mar-15
R 21 868,16
SuperSport 8
Cycling - Repeat
10-Mar-15
R 156 600
Pedalpower
2015 Cape Town Cycle Tour wrap
09-Mar-15
R 33 388,80
Supersport CSN
Cycling
10-Mar-15
R 148 000
Supersport 6
Kleinhans is queen of the Boland
10-Mar-15
R 4 000
Supersport 6
Koning takes Tour De Boland in the WC
10-Mar-15
R 3 833,30
Fitnessmag.co.za - Fitness Magazine
News » Lynette Burger took top honours Cape Town Cycle Tour
11-Mar-15
R 13 341,72
Supersport 6
Online entries
10-Mar-15
R 2 166,67
Supersport CSN
Koning takes Tour De Boland in the WC
10-Mar-15
R 3 666,67
Sportindustry.co.za - Sport Industry
Jaguar Increases Support for Women''s Cycling
10-Mar-15
R 10 496,25
SuperSport 8
Cycling - Repeat
10-Mar-15
R 153 700
SuperSport 8
Cycling - Repeat
11-Mar-15
R 152 900
Supersport Select SA
Cycling - Repeat
11-Mar-15
R 147 100
Marketingsa.co.za - Marketing SA
Elevating the Status of The Marketer- Another Credible Marketer Event.
Wednesday, 20 May 2015
12-Mar-15
R 395 528
Kleinhans is the queen of Boland
12-Mar-15
R 2 400
12-Mar-15
R 2 300
Supersport.com - Cycling
Hoffman defends Cape Town Cycle Tour title
08-Mar-15
R 21 322,50
Sedgefield.co.za - Sedge Field
Cape Town Cycle Tour Honours Firefighting Volunteers
10-Mar-15
R 63 617,84
Powerfm.co.za - Power Fm
HOFFMAN WINS CAPE TOWN CYCLE TOUR
08-Mar-15
R 21 985
Supersport 8
Cycling - Repeat
02-Mar-15
R 157 300
Enduroplus
02-Mar-15
R 6 949,18
In the Bunch
Tour de Boland: Stage one results
02-Mar-15
R 5 273,40
In the Bunch
Tour de Boland: Stage two results
03-Mar-15
R 19 486,20
In the Bunch
Tour de Boland: Time-trial results
04-Mar-15
R 7 924,20
In the Bunch
Action-packed shots of Tour de Boland
04-Mar-15
R 1 128
Ride
Dylan Girdlestone Wins Stage 2 of Tour de Boland
04-Mar-15
R 14 635,80
Enduroplus
04-Mar-15
R 7 182,17
Enduroplus
04-Mar-15
R 7 091
Supersport 8
Cycling - Repeat
03-Mar-15
161 500,00
Supersport 8
Cycling
03-Mar-15
R 161 300
SuperSport 5
SuperCycling SuperSport
10-Apr-15
R 153 700
Supersport 8
Cycling - Repeat
11-Apr-15
R 153 700
Supersport 8
Cycling - Repeat
13-Apr-15
R 152 900
Cycling - Repeat
15-Apr-15
R 147 100
Subtotal
R 5 769 340
Total WITHOUT online monitoring
R 1 328 721
Total WITH online monitoring
R 5 769 340
Subtotal
R 7 098 061
36 |
| 37
2015 BESTMED TOUR DE BOLAND:
FINANCIAL SPEND/ECONOMIC IMPACT
The following analysis is based on conservative estimates of the direct financial spend by participants
in the Bestmed Tour de Boland (now Bestmed Tour of Good Hope). It does not take into account
indirect multiplier effects such as employment in the hospitality sector as a result of the tour. It
also does not factor in the tourism publicity value for the Boland region that is generated by race
coverage in the broadcast, online, print and social media.
Field breakdown:
20% Cape Town
40% Gauteng
30% Rest of South Africa
10% International
Number of riders and race followers:
Est. 600 riders + team management + families
Est. 50 race officials, sponsors, media etc.
Total in tour: 650
Entries: 468
Full entries: 365 x R1 300 = R474 500
Discounted: 43 x R900 = R38 700
Total entry fees: R513 200
Tour dates:
Registration: Sunday, March 1
Finish: Friday, March 6
Bed nights: 5 nights (add extra bed night for 80% of field)
Accommodation:
6 nights x 520: 3 120 bed nights @R700 = R2.184 million
5 nights x 130: 650 nights @R700 = R455 000
Total accommodation: R2 639 000
Food:
Meals: 650 x R250pp x 5 days = R812 000
Refreshments and snacks: 650 x R50 = R32 500
Total food: R845 000
Fuel:
200 vehicles x 1 000km = 200 000km x R13
Total fuel: R2 600 000
Flights:
225 traveled long distance across SA: R1 125 000
65 traveled internationally: R975 000
Total flights: R 2 100 000
Rental cars:
100 rental cars @R250 p/d x5
Total car hire: R125 000
Tourism activity:
(Based on one activity per family/team unit of out of town
riders) Total tourism R375 000
TOTAL SPEND: R9 197 200
ONLY 20 TEAM ENTRIES WILL BE ACCEPTED IN THE AMATEUR TEAM CATEGORY ON A FIRST COME FIRST PAID BASIS.
38 |
| 39
SOME 2015 RACE MEMORIES
Pictures by Capcha.
40 |
| 41
ABOUT ASG EVENTS
Right up front and at the top
is where you’ll find ASG Events
As South Africa’s largest cycling events company, ASG Events continually strives to
provide cyclists and sponsors with impeccably organised events, presented with passion.
With a proven track record of delivering
and exceeding sponsors’ expectations,
ASG Events is not only qualified but
also uniquely positioned in the South
African cycling industry (and as part
of the ASG group) to meet its clients’
specific requirements.
ASG presents more than 50 events
annually, in which more than 60 000
cyclists participate. Through dedication
and passion ASG Events has grown
significantly over the past years.
Because the sport of cycling is still
growing significantly, this positive trend
is set to continue.
Most of ASG’s big events are among the
top ten in their respective categories
nationally in terms of participation
and exposure values. The history and
heritage of many of these races add to
the on-going support we have enjoyed.
We are proud to say these events have
become permanent fixtures on the
annual racing calendar, giving them an
edge over smaller and new events.
Many of our road events also qualify
as seeding events for the Cape Town
Cycle Tour, driving up participation.
42 |
Experience has shown that these
events provide wonderful vehicles for
corporate entities to achieve solid
exposure within cycling and its affluent
participants.
ASG EVENTS FOR 2015
ASG offers a holistic and customisable
solution to activate brands and achieves
exposure targets. Depending on client
requirements we can offer road racing,
mountain biking, night riding, 24-hour
challenges, series events and executive
bike tour properties.
Bestmed Tour de Boland
No other cycling events company boasts
a larger or more varied selection of
events, catering for every type of rider.
This diverse list of offerings, combined
with a proven infrastructure and access
to ASG resources, allows ASG Events
to provide a complete and turnkey
solution to sponsors. The unique
approach to leveraging, which includes
focused PR and social media activation
and exposure in television, print and
electronic media, has enabled event
partners to increase their commitment
to these events, without exception.
•CN
Ford Krugersdorp Classic
Ford Berge en Dale Classic
Tyger Valley Mountain Bike Challenge
PINARELLO GRANFONDO
ASG Night Rider Series
Emperors Palace Classic
Gold Reef City Cycling Classic
Sondela MTB Classic
Sondela SuperClassic
Walkerville MTB Classic
Bestmed Jock Cycle Classic
Pretoria Boys High School 24 Hour MTB
Challenge, presented by Barden Tyres
Pennypinchers Silverstar MTB Classic
BestmedCampus2Campus SuperClassic
Bestmed Satellite Classic
Bestmed Ballito Expedition
Sanlam MTB Invitational (Rhebokskloof)
Sanlam MTB Invitational (Waterberg)
| 43
OR FOR MORE INFO VISIT WWW.RUDYPROJECT.CO.ZA
LIKE US ON FACEBOOK.COM/RUDYPROJECTSA

2016 bestmed tour of good hope

Transcription

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