First issue launches 4th June 2015

Coming soon to Australia and
New Zealand... The biggest-selling
kids’ magazine in the world!
Free
with issue 1!
STICKY
FROGS
PLUS!
2
ANIMAL
ERASERS
al
Nation hic
p
Geogra ecast
or
Kids’ f hip
s
reader
100k
First issue launches
4th June 2015
to the Australian
Exciting new launch in
ket
and New Zealand marblished by Creature Media
Kids is pu
er of one of the
National Geographic
raphic Society, produc
og
Ge
l
na
tio
Na
e
th
d
an
nal Geographic.
read magazines, Natio
which has
world’s most widely
er
ip unites a publish
This unique partnersh
th an
wi
t
rke
of the youth ma
suring the
en
unrivalled knowledge
d,
an
br
d
cte
n and respe
ds
internationally-know
Ki will be one of
National Geographic
Australian edition of
’s market to date.
ren
s in the child
he
nc
lau
nt
ca
nifi
sig
the most
Introducing…
Launch date: 4th June
2015
Print run: 25,000
Target readership: 10
0,000
Cover price: $5.95
Frequency: Monthly
s for?
Who is National Geographic Kid
Connecting with kids
Creature Media launched
National Geographic Kids
in the UK in 2006. It now has
a circulation of over 55,000,
with 40,000 subscribers,
making it one of the leading
children’s titles in the UK.
In 2013, Creature Media
acquired the South African
edition of Nat Geo Kids,
which is one of the country ’s
most popular children’s titles.
B ROAD ACH
ET RE
MARK
lling
- se
ost top ines,
m
e
k
i
l
Un
magaz d by
’s
n
e
r
d
chil
s is rea .
d
i
K
o
s
Nat Ge oys and girl ts
both b ed by paren
chas
n
It’s pur use of its fu
beca
ional
educat t.
conten
kids
ti-topic magazine fortries
ul
m
g
in
nn
ru
tes
ng
The lo
in 18 coun
s been a huge success
Kids ha
e Netherlands,
National Geographic
USA, UK, Germany, th USA in 1975,
e
th
ing
lud
inc
,
rld
around the wo
unched in the
h Africa and China. La
Turkey, Mexico, Sout
e for children.
zin
ga
multi-topic ma
ing
nn
ru
stge
lon
e
it’s th
w Zealand, National
e in Australia and Ne
explore their
Now, for the first tim
n a whole new way to
re
ild
ch
s
ing
br
ds
Ki
it FU N to learn –
Geographic
ve magazine makes
cti
era
int
,
ing
cit
ex
is
world. Th
for kids.
it’s total EDUtainment
After huge success in the UK and
South Africa, Creature Media is excited to
announce that National Geographic Kids
is launching in Australia and New Zealand!
The new monthly magazine, website and
app are all designed to inspire kids about
the wonderful world they live in.
Digital specialists
A new world of digital
d education
entertainmentinean
, Creature Media
Alongside the magaz
edition of
is creating an interactive digital
l provide
wil
National Geographic Kids that
tent on
con
ive
ract
fun, informative and inte
huge
the
from
on
ing
the iPad. And, follow
,
site
web
UK
’s
ine
gaz
ma
success of the
k,
ngkids.co.u
which has
more than
300,000
unique users,
we will also
be launching
a bespoke
Nat Geo Kids
website in
Australia and
New Zealand,
with content
and features
tailored
specifically for
this market.
(with core
l Boys and girls aged six to 13
10)
d
readers age
ut the world –
l Kids who enjoy learning abo
and having fun!
phic Kids is
lEveryone! National Geogra
readers’ parents*
of
92%
r
ove
by
d
actively rea
Kids
l47% of readers share Nat Geo
school*
at
rs
che
with classmates and tea
* 2014 readership survey
Why is National Geographic Kid
s special?
l In the UK, Nat Geo Kids is one
of the only titles
that’s seen an increase in sales and
RSV in 2013/2014,
despite being in a category
that’s declining by 27%
l The magazine is unique in the
kids’ market, with
high production values, edi
torial integrity,
photo-driven content and hig
h-value, quality
cover-mounted gifts
l National Geographic is a uni
versal brand –
well-known, trusted and ext
remely well respected
Promotional
activity
Major launch
marketing and
PR activity
includes
point-of-sale
promotion,
plus national,
consumer
and trade press.
Covermounts that inspire
Each issue will carry
market-tested,
high-quality
covermounts,
in keeping
with the
National
Geographic
brand values.
National Geographic Kids is the biggest-selling kids’ magazine in the world!
The wild new EDUtainment magazine – dare to explore!
Free
with issue 2!
DS
WILD FR IEN
E
COLLECTAB L
E RAS E R
3D DINOSAU R
PUZZLE
Free
with issue 3!
3D BIR D
STICKER S
N DS
WILD FR IE
BLE
COLLECTA
E RAS E R
Advertising information
Advertising opportunities include:
l Display pages
l Advertorials
l Gatefolds
l Inserts
l Pull-out board games
l Sponsored posters/wallcharts
l Plus many other bespoke creative
opportunities available on request
Our advertising representative will work
closely with you to understand your brand
and bring it to life within the pages of
our magazine. With an audience of bright,
eager children interacting with your product,
Nat Geo Kids can offer you enormous levels
of consumer engagement.
Contact our advertising
representative…
Melinda Sharpe, Advertising Manager
M: +61 449 896 041
E: [email protected]
l Print run: 25,000
l Projected readership: 100,000
l A
ctively engaged audience – 88% spend
over one hour reading Nat Geo Kids!*
l 9
2% of parents read the magazine – helping you to
influence the budget holder as well as the child*
l G
reat brand association – National Geographic is
credible, trusted and recognised worldwide
l 50/50 boy/girl split – enabling your brand
to reach both audiences
* 2014 readership survey
Advertising rates
Single page display: $4,600
Double page display: $6900
Single page advertorial: $5,900
DPS advertorial: $8,400
Advertorial column: $2,850
Front gatefold: $7,200 (+ $1,400 production)
Inserts: $50 CPT
Outside back cover: $6,500
Digital rates available on request
All files to be supplied as Pass4Press PDF
Single page specifications: Trim size: 210mm x 275mm
Type area: 200mm x 255mm
Bleed: add 3mm all sides, include trim marks
Leaderboards 728 x 90 pixels max file size 40K
MPUs 300 x 250 pixels max file size 40K