10 MaxiM Finalists. 3 Parties. 2 Days.

10 Maxim Finalists.
3 Parties. 2 Days.
PRESENTED BY
10 Maxim Finalists. 3 Parties. 2 Days.
Welcome To Vegas Party ATTENDEES: 600
Hosted By 2010 Hometown Hotties Winner, Melanie Iglesias
FRIDAY, September 16 | 11:00 PM - 2:00 AM
Tabu Ultra Lounge at MGM Grand
Maxim Hometown Hotties Pool Party ATTENDEES: 2,500
SATURDAY, September 17 | 12:00 PM - 4:00 PM
Wet Republic Ultra Pool at MGM Grand
Hometown Hotties Top 10 Finalists Reveal Event ATTENDEES: 3,100
SATURDAY, September 17 | 11:00 PM – 2:00 AM
Pure Night Club at Caesars Palace
P ROM OT I ON
p rom oti on
p ro m o ti o n
MAXIM MAXIM
INSIDER
MAXIM
Get in on these
Maxim-approved events
and promotions!
Get in on these
Maxim-approved events
and promotions!
Get in on these
Maxim-approved events
and promotions!
INSIDER
INSIDER
program highlights
dates:
digital:
September 15-18, 2011
Maxim.com
• 285,000 visits
NEW ORLEANS/
DEVIL’S CUT
in-book
hometown hotties integration:
• 2.2MM page views
• 15,000 21+ Women
• 10 Finalists
More than 11 million
national consumer sweepstakes:
• 20,000 entries
readers a month
in-book:
PRESENTED BY
• Winners had ‘the time of their lives’ in Vegas
• 3 Print ads in Maxim Magazine
on/off premise appearances:
This September, Jose Cuervo presented
the Maxim Hometown Hotties finalist week
in Las Vegas. The week was full of themed
Cuervo photo shoots at key MGM properties
and in-retail appearances by past
Hometown Hotties. The weekend events
kicked off with a “Welcome to Las Vegas”
event at Tabu Ultra Lounge at the
MGM Grand hosted by our 2010 Hometown
Hotties winner, Melanie Iglesias. The weekend
got even hotter with a blow-out pool party at
Wet Republic Ultra Pool and culminated with
a legendary event at Pure Night Club at
Caesars Palace as the top 10 finalists were
revealed on the red carpet.
PLEASE DRINK RESPONSIBLY.
Jose Cuervo Light Margarita. Made with Jose
Cuervo gold tequila, triple sec Liqeur, Natural Flavor,
sucralose & artificial Color. 9.95% alc/vol. ©2011
Produced by heublein, Norwalk, Ct under license from
the trademark owner. Jose Cuervo is a registered
trademark of tequila Cuervo la rojeña.
drink responsibly. joSE cuErvo tEquila 40% alc/vol.
©2011 importEd by HEublEin, norwalk, ct.
undEr licEnSE from tHE tradEmark ownEr.
Per 1.5 oz serving: Calories 34, Carbohydrates 2.7g,
Fat 0g, Protein 0g.
October Issue
See exclusive video at maxim.com
JOSE CUERVO ESPECIAL Tequila. 40% Alc/Vol.
©2011 Imported and bottled by Heublein, Norwalk, CT
under license from the trademark owner.
JOSE CUERVO and JOSE CUERVO ESPECIAL are
registered trademarks of Tequila Cuervo la Rojeña.
November Issue
December Issue
local pre-promotion:
• 20 On & Off Premise appearances
• Two weeks of Vegas media across Print, OOH,
Digital, Social Media and email blasts.
events:
• 3 co-branded events with over 6,000 consumer attendees
promotional overview
pre-promotion:
ads featured in las vegas weeklies:
Billboards:
Seven Full page ad: 2 weeks
Digital 26 rotations/day for 2 weeks
LV Weekly: (650,000 weekly readership)—
Digital Quantity 26 rotations/day for 2 weeks–
Vegas Rated: (65,000 monthly circulation)—
Pure/Wet Republic
flyers distributed by street teams:
Full page ad: 2 weeks
Full page ad: 1 insertion monthly
publication nationwide
Size: 4x6
Quantity: 10,000
digital sweepstakes:
Sweepstakes Webpage:
Size: 1/8 page
Visits: 14,132
Quantity: 5,000
PVs: 23,718
Site Submissions: 11,603
LVAC: Dedicated lollipops for Maxim/
Mail In sign Ups: 7,100
Cuervo Quantity: 3600 unique impressions a day
EVENT
OVERVIEW
event overview
This September, Jose Cuervo presented the Maxim Hometown Hotties Finalist week in
Las Vegas. The week was full of themed Cuervo photo shoots at key MGM properties
and in-retail appearances by past Hometown Hotties. The weekend events kicked off
with a “Welcome to Las Vegas” event at Tabu Ultra Lounge at the MGM Grand hosted by
our 2010 Hometown Hotties winner, Melanie Iglesias. The weekend got even hotter with
a blow-out pool party at Wet Republic Ultra Pool and culminated with a legendary event
at Pure Night Club at Caesars Palace as the top ten finalists were revealed on the red
carpet. DJ Irie and Taryn Manning took turns DJ’ing for the crowd of more than 3,000 in
attendance at the finale event!
appearances
Maxim Hometown Hotties, Lisa Morales and April
Rose, made high-energy appearances throughout
Las Vegas behalf of Jose Cuervo at 20 key on and
off premise accounts. Our Hometown Hotties made
an impact by directly increasing sales of Jose Cuervo
and driving awareness for Jose Cuervo’s Hometown
Hotties sponsorship.
Consumers who attended the appearances were
greeted by beautiful Jose Cuervo models and had
the opportunity to sample Jose Cuervo and receive
a custom label photo for their own bottle of Jose
Cuervo. Patrons had a great time engaging with
both Lisa and April at the events. Guys chatted, took
photos, and received personalized, autographed
photos of the girls. Las Vegas consumers made our
Hotties feel right at home!
photo shoot
Throughout the week, Maxim visited some of
the most high profile and exclusive venues in
Las Vegas and executed custom photo shoots
with the Hometown Hotties finalists for Jose
Cuervo. Select photos featuring Jose Cuervo
branding were uploaded to the Hometown
Hotties finalist profiles, as bonus content, for all
Maxim fans to see while they vote for their favorite .
the parties
Maxim and Jose Cuervo took over Las Vegas
with three blowout events in a manner befitting
the world’s most popular tequila and the number
one men’s lifestyle brand, Maxim. A significant
branding presence at each event enabled Jose
FREE O
NLIN
Cuervo to seamlessly integrate their brand into
E PHO
TO
COMPL
IMENT
S OF
Maxim’s signature Hometown Hotties week and to
engage with their target consumers.
PRESEN
VIP
Drink Res
ponsibly.
Jose
Norwalk, Cuervo Tequila
40% Alc
CT. Und
/Vol.
er license
from the ©2011 importe
d by He
trademark
ublein,
owner.
INVI
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ATTENDEES: 600
ATTENDEES: 3,100
ATTENDEES: 2,500
jose cuervo and maxim.com
sweepstakes winner testimonial
Dear Maxim and Jose Cuervo Teams,
Thank you for such a wild weekend in Vegas! Your schedule of events featuring the Hometown Hotties
models and complimentary Jose Cuervo kept me busy partying from the moment I got to the MGM Grand
until we shut Pure at Caesars Palace down at 4 am on Sunday morning.
It was great hanging out with so many models from so many different parts of the country —thanks for the
introductions. All of the girls were super friendly and they were obviously having a blast.
I also really enjoyed meeting some of the Maxim and Jose Cuervo representatives who made the trip
happen for me. The hospitality was truly impeccable —I was taken care of at every step of the way.
I must say, the highlight of the trip was the party at Wet Republic. I am an East Coast lifer so I’m not too
familiar with pool parties. Getting bottle service (Cuervo Platino is delicious!) in a cabana surrounded by
models on a beautiful day with the DJ bumping club anthems is something I can definitely get used to.
After my Vegas Hometown Hotties weekend, I will be a Maxim and Jose Cuervo advocate for life.
Thanks again and keep up the good work!
Sincerely,
Sam
PRESENTED BY