Cherie Gifford Essilor of America 214.621.4477 cherie.gifford


Cherie Gifford Essilor of America 214.621.4477 cherie.gifford
Cherie Gifford
Essilor of America
[email protected]
TREXA Material Expands Availability in Essilor Transitions Lenses
New Colors Now in Transitions XTRActive and Transitions Signature VII
DALLAS – January 5, 2016 – Essilor of America, the nation's leading manufacturer of optical
lenses, announces the expansion of its range of popular Transitions lenses for most Essilor lens
designs in TREXA material. Beginning on January 26, Transitions XTRActive lenses in
TREXA material will be available in gray, brown, and graphite green while Transition
Signature VII lenses in TREXA material will now be available in brown and graphite green, in
addition to gray.
TREXA lenses outperform standard plastic lenses to deliver patients enhanced visual benefits
and are available in a wide variety of premium designs. In addition, TREXA, a new Trivex-based
material is thinner, lighter and stronger than standard plastic.
“The expanded range of Essilor Transitions lenses will provide eyecare professionals with more
options to provide patients with a vibrant visual experience for protection in any light,” said
Lauri Crawford, senior vice president of marketing, Essilor of America. “Transitions lenses
automatically adjust to changing light conditions, so patients can always see their best whether
they are inside or outside. Also, they help provide protection from harmful UV and blue light.”
Transitions Signature VII lenses provide outstanding outdoor performance without sacrificing
indoor clarity, making them the ideal replacement for clear lenses while offering eye protection
from fatigue and eye-strain. Transitions Signature VII lenses are a great solution for those who
move from indoors to outdoors throughout the day and desire outdoor comfort, but only with full
clarity indoors.
Designed to be extra dark in the brightest light and hottest conditions, Transitions XTRActive
lenses provide extra protection from light outdoors, indoors and even in the car. Transitions
XTRActive lenses achieve up to a category two darkness behind the windshield to protect eyes
from sunlight while driving, and the lenses maintain a comfortable hint of tint to shield the eyes
from the effects of harsh indoor lighting. Transitions XTRActive lenses are ideal for those who
spend more time outdoors and in the car and want extra protection due to light sensitivity or are
especially concerned about eye health.
For more information on the new options available in the Transitions lens range, visit
About Essilor of America, Inc.
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive,
high-index, photochromic and anti-reflective coated lenses. A pioneer in the development and production of
ophthalmic lenses, Essilor employs more than 10,000 people throughout North America. Essilor manufactures
other Essilor brand names. Essilor Laboratories of America, Inc is the largest, and most trusted, optical lab network
in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eyecare
professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International,
a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).
About Transitions Optical
Transitions Optical is the leading provider of photochromic (adaptive) lenses to optical manufacturers worldwide.
Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result
of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of
products, setting new standards of advanced performance to provide ever increasing visual comfort and UV
Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most
recognized consumer brands in optics.
For more information about the company and Transitions lenses, visit or
13555 North Stemmons Freeway
Dallas, Texas 75234