Go Local Extra 1 2013 Advice Form.indd
Transcription
Go Local Extra 1 2013 Advice Form.indd
golocalextra 1 the symbol of independent retailing golocalextra your community convenience receive our latest promotions enter email address store go Connect with us Retailer Area find your nearest store home offers my local store competitions you are here: home local & proud! about us enter postcode contact us go join us buy 1get1 free £1.39 each 1ltr £7.49 £2.35 Watching the football tonight?... Get the beers in!!... Call into your local go local extra store and pick up up a bargin... Stella 8x440ml £7.49!!! http://b.go/1wehjxxss Jul 16th (1 day ago) PM £8.99 8x440ml © Go Local Extra 2012 | Go Local Extra is a Trading follow @golocalextra for all the latest offers, competitions and news!!! and visit us at golocalextra.co.uk and find us on facebook facebook.com/golocalext ra Jul 16th (1 day ago) PM £2.95 100g Name of AG Parfett & Sons Ltd | Registered No. 147290 | VAT No. 707741728 | Privacy Statement Promotional Advice In store 14th January Until 17th February 2013 golocalextra.co.uk facebook.com/golocalextra twitter.com/golocalextra youtube.com/golocalextratv An Employee Owned Company Go Local Extra 1 2013 Advice Form.indd 1 06/12/2012 12:25 Welcome golocalextra the symbol of independent retailing Dear Go Local Extra Retailer, As a New Year starts, is it time for a new look for your store………….. Recent market forecasts predict that the convenience channel is going to grow by over £10 billion over the next 5 years, and 50% of this growth is going to come from Symbol stores, whilst non- affiliated retail stores is to continue to decline. Chilled foods and fresh fruit & veg have overtaken Beers, Wines and Spirits and is now the second largest product category accounting for 19.1% of sales. Does your store layout and range reflect this change? A few facts to consider… • • • • • 77%ofconsumerstravellessthan1miletotheirlocalstore. 27%ofconsumersofover65’svisittheirlocalshopeveryday Theaveragebasketspendis£5.63 51%ofconveniencestoresprovidecashmachines 70%ofindependentsprovidebillpaymentservices. With 25% of convenience stores planning to invest or refurbish their stores and only 6% actively looking to sell…….. Go Local Extra has the store solution for you!! Ourfullstoredevelopmentprogrammecantransformyourstore; BeforeDevelopment AfterDevelopment If you are interested in what Go local Extra Full Store Development can do for your business, please contact your local Retail Development Advisor or contact 0161 429 0429 to arrange an appointment. Best Wishes and a successful Go Local Extra Promotion Andy Whitworth Head of Customer Development An Employee Owned Company Data sourced from: Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 2 06/12/2012 12:25 Promotional Merchandising Enhance the promotion with our easy to use planogram Promotion Checklist Ensure all instore POS is displayed correctly Ensure promotional leaflets are distributed locally and a small number are available instore Ensure all window posters are displayed with the latest promotional activity Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 3 06/12/2012 12:26 Promotional Advice Offer period: Collection of orders: Pricing available from: Product 14th January 2013 Until 17th February 2013 Week Commencing 7th January 2013 Week Commencing 17th December 2012 Promotion Sell £3.99 or 2 for 7 £ .50 save £1 save £1 Promotional End Required 2 for Description:Strongbow 4 Pack PMP: £4.25 Pack Size: 6x4x500ml Club Price:£14.99 POR: 20.1% Strongbow 4 Pack 3 Promotional End Required only Description: Carling Premier PMP: N/A Pack Size: 6x4x440ml Club Price: £16.89 POR: 15.3% Carling Premier 4 Pack 1 Promotional End Required 2 for Description: Carlsberg 4 Pack PMP: £3.99 Pack Size: 6x4x500ml Club Price: £13.89 POR: 14.5% Carlsberg 4 Pack 3 Promotional End Required only Description: Carlsberg Export / Holsten Pils PMP: £5.00 Pack Size: 6x4x500ml Club Price: £17.19 POR: 14.0% Carlsberg Export 4 Pack Holsten Pils 4 Pack 2 2 Promotional End Required Description: John Smith’s Smooth PMP: £4.25 Pack Size: 6x4x440ml Club Price: £15.49 POR: 11.5% John Smith’s Smooth 4 Pack 1 Promotional End Required Description:Strongbow PMP: £3.79 Pack Size: 6x2ltr Club Price:£12.49 POR: 16.5% Strongbow 2 Promotional End Required 7.50 £ 6.50 £ 4 £ 2 for 7 £ only 2.99 £ 1 3 3.99 save 80p Bavaria 5% 4 Pack Notes Foster’s 4 Pack 7.50 save £1.50 Opening Pick Description:Foster’s 4 Pack PMP: £4.25 Pack Size: 6x4x500ml Club Price:£15.99 POR: 14.7% £ save £1 Description: Bavaria 5% 4 Pack PMP: N/A Pack Size: 6x4x500ml Club Price:£15.69 POR: 16.3% Variants 2 for £ save £1.48 Information 1 Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 4 06/12/2012 12:26 1 Product save £1.80 Promotion Sell Information only Description: Carling 8 Pack PMP: £7.79 Pack Size: 3x8x440ml Club Price:£12.99 POR: 13.3% Carling 8 Pack 2 Promotional End Required only Description: Skol 8 Pack PMP: £5.00 Pack Size: 3x8x500ml Club Price: £8.49 POR: 15.0% Skol 8 Pack 2 Promotional End Required Description: Crumpton Oaks Apple PMP: N/A Pack Size: 4x2ltr Club Price: £6.99 POR: 23.8% Crumpton Oaks Apple +25% Extra Free 3 Description: Crumpton Oaks Pear PMP: N/A Pack Size: 4x2ltr Club Price: £7.19 POR: 21.6% Crumpton Oaks Pear +25% Extra Free 3 only Description: Smirnoff Vodka PMP: £7.49 Pack Size: 6x35cl Club Price: £29.99 POR: 14.2% Smirnoff Vodka 1 only Description: Bell’s PMP: £8.49 Pack Size: 6x35cl Club Price: £33.49 POR: 16.2% Bell’s 1 only Description: Claymore Whisky PMP: N/A Pack Size: 6x70cl Club Price: £52.99 POR: 7.8% Claymore Whisky 1 only Description:Vladivar Vodka PMP: N/A Pack Size: 6x70cl Club Price: £49.99 POR: 9.0% Vladivar Vodka 1 only Description: V*dgrad PMP: £5.49 Pack Size: 6x70cl Club Price: £19.89 POR: 20.2% 5.99 £ 4 £ save £1 2 for 5.50 £ save 50p save 50p 6.99 £ 7.99 £ 11.49 £ 10.99 £ save 50p 4.99 £ Variants Opening Pick Notes As Required Line(s): Bell’s Straight Pack V dgrad * 1 Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 5 06/12/2012 12:26 E KS GR AT LUE A V N I R D EN ER GY IN THE CHILLER NOW Go Local Extra 1 2013 Advice Form.indd 6 06/12/2012 12:26 Product Promotion Sell Variants Opening Pick Notes only Description: Cococariba PMP: N/A Pack Size: 6x70cl Club Price: £20.49 POR: 17.8% Cococariba 1 Promotional End Required only Description: Angels Peach Schnapps PMP: N/A Pack Size: 6x70cl Club Price: £20.49 POR: 17.8% Angels Peach Schnapps 1 Promotional End Required Description: VS Vodka Sorted PMP: N/A Pack Size: 6x70cl Club Price: £5.49 POR: 21.6% Iron Brew Blue 1 3 Promotional End Required only Description:Carta Roja Gran Reserva PMP: N/A Pack Size: 6x75cl Club Price: £22.69 POR: 17.3% Carta Roja Gran Reserva 2005 1 Promotional End Required 3 for Description: Three Mills Reserve PMP: N/A Pack Size: 6x75cl Club Price: £13.49 POR: 19.0% Red White Rose 1 1 1 2 for Description: I Heart PMP: N/A Pack Size: 6x75cl Club Price: £18.69 POR: 16.9% Chardonnay Rose White Zinfandel Pinot Grigio Merlot 1 1 1 1 Description: El Emperador PMP: N/A Pack Size: 6x75cl Club Price:£18.99 POR: 15.6% Chardonnay Sauvignon Blanc Merlot 4.99 £ 4.99 £ any 2 for 2.80 £ 5.49 £ 10 £ 9 £ 2 for 9 £ only 4.99 £ Information Description: Banrock Station PMP: N/A Pack Size: 6x75cl Club Price: £19.89 POR: 20.2% As Required Line(s): Lemon Watermelon Apple & Kiwi Tropical Orange Cherry As Required Line(s): Shiraz 1 1 1 As Required Line(s): Cabernet Carmenere Chardonnay Shiraz 1 1 As Required Line(s): Colombard Chardonnay Shiraz Mataro Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 7 06/12/2012 12:26 Product Promotion Sell 1 Description: Lambrini Bianco PMP: N/A Pack Size: 6x1.5ltr Club Price: £10.59 POR: 15.3% Lambrini Bianco 1 Description: Maxwell House PMP: £2.59 Pack Size: 6x100g Club Price: £6.15 POR: 20.9% Maxwell House 2 only Description: Tetley Tea PMP: £2.45 Pack Size: 6x80’s Club Price: £8.59 POR: 20.0% Tetley Tea 1 only Description: Kellogg’s Special K PMP: £2.39 Pack Size: 6x310g/275g Club Price: £6.99 POR: 21.8% Original 1 5.99 2 for 5 £ Buy 1 get 1 FREE! save 90p 1.79 £ 1.49 £ 2 for save 70p 1.20 £ 2 for save 39p 1 £ only save 20p Opening Pick Echo Falls Sparkling White Zinfandel £ save 66p Variants Description: Echo Falls Sparkling PMP: N/A Pack Size: 6x75cl Club Price: £25.99 POR: 13.2% only save £2.59 Information 1 £ Notes Promotional End Required As Required Line(s): Red Berries 1 1 Description: Heinz Classic Soup PMP: 95p Pack Size: 12x400g Club Price: £5.49 POR: 23.8% Chicken Vegetable Description: Heinz Classic Soup PMP: 95p Pack Size: 24x400g Club Price: £10.99 POR: 23.8% Tomato 1 Description: Heinz Beanz PMP: 75p or 2 for £1.39 Pack Size: 12x415g Club Price: £9.99 POR: 16.8% Heinz Beanz 1 As Required Line(s): Oxtail Mushroom Lentil Description: Betty Crocker Pancake Mix Betty Crocker Shake To Make Pancake Mix PMP: £1.20 Pack Size: 6x155g Club Price: £4.69 POR: 21.8% 1 Promotional End Required Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 8 06/12/2012 12:27 Product Promotion Sell only 1 only Description: Knorr Stock Cubes Beef PMP: N/A Pack Size: 12x4’s Club Price: £4.95 POR: 17.5% Beef Chicken 1 1 Description: Peperami PMP: N/A Pack Size: 24x25g Club Price: £7.99 POR: 21.7% Hot Original Description: Richmond Sausages PMP: £1.39 Pack Size: 213g Club Price: £0.80 POR: 20.0% Richmond Irish Skinless Sausages Description: Young’s Pie PMP: £1.29 Pack Size: 340g Club Price: £0.75 POR: 25.0% Admirals Mariners 12 12 Description: Belvita PMP: 52p Pack Size: 20x50g Club Price: £5.05 POR: 24.3% Belvita 1 Description: Jammie Dodgers PMP: 79p Pack Size: 20x150g Club Price: £7.99 POR: 20.1% Original 1 Description: McVities Biscuits 15 for 12 PMP: £1.85 Pack Size: 15x300g Club Price: £10.59 POR: 15.3% Milk Choc Digestives Milk Chocolate Hobnobs 50p 2 for 85p only 1 £ only 1 £ 3 for save 56p 1 £ any 2 for save 58p 1 £ only save 85p Opening Pick Nutella 1.69 save 29p Variants Description: Nutella PMP: N/A Pack Size: 6x400g Club Price: £7.99 POR: 21.2% £ save 39p Information 1 £ Notes As Required Line(s): Vegetable 1 1 As Required Line(s): Firestick Delivered Direct from Kerry Foods. See your Retail Development Advisor for more information. Promotional End Required As Required Line(s): Toffee Choccie 1 1 As Required Line(s): Plain Chocolate Digestives Caramel Digestives Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 9 06/12/2012 12:27 Go Local Extra 1 2013 Advice Form.indd 10 06/12/2012 12:27 Product Promotion Sell Information only Description: McVitie’s Cake PMP: £1.49 Pack Size: Single Club Price: £0.75 POR: 25.0% Jamaica Ginger Golden Syrup Description: Kellogg’s Special K Cracker Crisps PMP: N/A Pack Size: 24x23g Club Price: £7.29 POR: 24.1% Sea Salt & Balsamic Vinegar 1 Sour Cream & Onion 1 1 save 49p £ only 40p only 65p save 35p Buy 1 get 1 save 39p FREE! only 1 £ only 1 £ only 1 £ only 1 £ Variants Opening Pick 8 8 As Required Line(s): Sweet Chilli Description: Ryvita Crispbread 12 for 10 Original PMP: £1.00 As Required Line(s): Pack Size: 12x200g Dark Rye Club Price: £6.09 POR: 21.9% 1 Description: Walkers Snacks PMP: 39p Pack Size: 30x43g/37g/24g Club Price: £3.89 POR: 20.5% Frazzles Chipsticks Snaps 1 1 1 Description: KP Space Raiders PMP: N/A Pack Size: 18x12x13g Club Price: £10.99 POR: 26.8% Pickled Onion 12 Pack 1 Description: Seabrook Crisps 6 Pack PMP: N/A Pack Size: 8x6x25g Club Price: £4.99 POR: 25.2% Cheese & Onion Variety 1 1 Description: Cadbury Crème Egg PMP: N/A Pack Size: 42x3 Pack Club Price: £28.99 POR: 17.1% Notes As Required Line(s): Sea Salt Cadbury Crème Egg Description: Nestlé Mini Eggs Pouch Smarties Milkybar PMP: N/A Pack Size: 12x100g Club Price: £7.19 POR: 28.1% 1 Promotional End Required 1 Promotional End Required 1 Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 11 06/12/2012 12:27 Product Promotion Sell Information Variants Opening Pick Notes Description: Nestlé Milkybar Bunny / Smarties Little Choc Chick PMP: N/A Pack Size: 24xSingle Club Price: £7.35 POR: 26.6% Milkybar Bunny Smarties Little Choc Chick 1 1 2 for Description: Kit Kat 4 Finger PMP: N/A Pack Size: 48x45g Club Price: £12.99 POR: 18.8% Kit Kat 4 Finger 1 2 for Description: Aero Peppermint Bubbly/ Aero Peppermint Bubbly Yorkie Milk Yorkie Milk / Rolo Rolo PMP: N/A Pack Size: 36x41g/55g/52g Club Price: £9.75 POR: 18.7% 1 1 1 2 for Description: Malteaster Bunny PMP: N/A Pack Size: 32x29g Club Price: £10.49 POR: 21.3% Malteaster Bunny 1 Description: Malteaster Mini Bunny PMP: N/A Pack Size: 24x58g Club Price:£15.99 POR: 20.1% Malteaster Mini Bunny 1 only Description: Nestlé Dairy Box PMP: N/A Pack Size: 4x400g Club Price: £11.99 POR: 20.0% Nestlé Dairy Box 2 Promotional End Required only Description: Swizzels Matlow Mini Love Hearts Tin PMP: N/A Pack Size: 12x100g Club Price:£9.99 POR: 22.5% Swizzels Matlow Mini Love Hearts Tin 1 Promotional End Required 4 for Description: Highland Spring Still Water 24 For 20 PMP: N/A Pack Size: 24x500ml Club Price:£3.29 POR: 34.2% Highland Spring Still Water 24 For 20 1 2 for 1 £ 80p 80p 1 £ only 1 £ 4.50 £ 1.29 £ 1 £ Promotional End Required As Required Line(s): Description: Kit Kat Dark 4 Finger PMP:N/A Pack Size: 24x45g Club Price: £6.49 POR:18.9% Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 12 06/12/2012 12:27 Product Promotion Sell 3 for 1 save 47p £ 99p or 2 for save 58p 1.40 £ 2 for 1 £ only 1 save 39p £ only 1 £ save 19p save 48p Original Cherry 1 1 Promotional End Required Description: Lucozade Sport PMP: 99p Pack Size: 12x500ml Club Price: £5.49 POR: 44.5%/21.5% Orange Raspberry Summer Fruits 1 1 1 Promotional End Required 1 Promotional End Required Description: Boost Energy PMP: N/A Pack Size: 12x500ml Club Price: £3.99 POR: 20.2% As Required Line(s): Caribbean Burst Orange Lite Original As Required Line(s): Sugar Free Cola Description: Robinsons Juices PMP: £1.39 Pack Size: 8xltr Club Price: £4.89 POR: 26.6% Apple & Blackcurrant Apple & Blackcurrant No Added Sugar Orange Orange No Added Sugar 1 1 Description: LSV Energy 4 Pack PMP: £1.19 Pack Size: 6 x 4x250ml Club Price: £3.69 POR: 26.2% LSV Energy 4 Pack 2 1 1 only Description: Whiskas Pouch 12 Pack PMP: £3.00 Pack Size: 4x12x100g Club Price: £7.59 POR: 17.2% 1 1 2.75 only 1.15 Notes Description:Vimto Can PMP: 49p Pack Size: 24x330ml Club Price: £4.69 POR: 29.6% 2 2 £ £ Opening Pick Description: Lifestyle Value Working Beef Dog Food Superchunks Chicken PMP: 99p Pack Size: 6x1.25kg Club Price: £3.29 POR: 26.9% 1.50 save 50p Variants 2 for £ save 25p Information Description:Winalot PMP: £1.65 Pack Size: 6x1.2kg Club Price:£4.59 POR: 20.2% Fisherman’s Choice Poultry Chicken Tuna 1 1 Promotional End Required As Required Line(s): Lamb & Turkey Duck & Rabbit Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 13 06/12/2012 12:27 Plan your way TO PET FOOD PROFIT Pet owners are an important shopper group within the convenience sector, and stocking and merchandising pet food sections effectively can directly improve profitability. On average pet food shoppers visit their local convenience store once a week more than shoppers that don’t buy pet food and spend 70%1 more and latest data indicates that each pet food shopper in a convenience store is worth £996 more than your average top up shopper. While nearly £195 million2 worth of pet food was sold in the convenience sector in the last 12 months, convenience stores need to ensure they are stocking key products and displaying effectively in order to maximise profits from pet food. Nestlé PURINA® offers a free service to convenience retailers to help them improve their pet food range to increase sales. The service features optimal tried and tested range recommendations and include a free pet fixture relay and free point of sale kit. It helps retailers give their shoppers what they want and makes the space work harder resulting in increased footfall, increased turnover and creates maximum impact to boost profits. e h t n o p Stock u rands! No.1 b ON TV 2012 25% AVE R S AGE UPLALES IFT* ** e p rovides Ou r se rvicng ing advice • • • • FREE category ra FREE point of sale rams # FREE tailored planog of your fixture y la re d an it vis EE FR SINGLE SERVE CAT FOOD MULTI SERVE CAT FOOD • FELIX® is the No.1 Single Serve brand* • 4.2m cat food shoppers buy FELIX® every year** COMPLETE DRY CAT FOOD LUXURY CAT FOOD • GO-CAT® is the No.1 Complete Dry cat food brand* • GOURMET® is the No.1 Luxury cat food brand CAT TREATING DOG TREATING • FELIX® is one of the most loved wet cat food brands, shopped by 4.2m consumers in the UK** • This category is worth £206m, +7% year on year* WET DOG FOOD DRY DOG FOOD • WINALOT® has delivered 66% of the category growth this year* • BAKERS® is the No.1 Complete Dry dog food brand* new Nestlé PURINA can help you to increase your sales and profits. ® To get in touch with us Freephone: 0800 1412343 HIM CTP 2012 2IRI Total Convenience February 2012 *IRI Total Grocery, 52 w/e 24th March 2012 **Kantar Worldpanel Total Market, 52 w/e 25th December 2011 ***2011 Relay programme average #Terms and conditions apply. ®Reg. Trademark of Société des Produits Nestlé S.A. 1 Go Local Extra 1 2013 Advice Form.indd 14 06/12/2012 12:27 Product Promotion Sell 1 1 2 for Description: Lifestyle Value Baby Wipes PMP: £1.00 Pack Size: 6x80’s Club Price: £2.79 POR: 20.3% Lifestyle Value Baby Wipes 1 2 for Description: Lifestyle Value Toilet Tissue PMP: 79p Pack Size: 12x4’s Club Price:£4.25 POR: 15.0% Lifestyle Value Toilet Tissue 1 1 1.40 £ 1 £ 3 for save 50p Opening Pick Bathroom Kitchen £ save 58p Variants Description: Mr Muscle Multi Task PMP: N/A Pack Size: 6x750ml Club Price:£3.99 POR: 20.2% only save 60p Information 1 £ Description: Lifestyle Value Foil 2m PMP: 50p Pack Size: 12x450mm Club Price: £2.75 POR: 17.5% Lifestyle Value Foil 2m Notes 1 new go local extra fascia & store development available now ask your retail development advisor for details Promotion 1 | Offer period: 14th January 2013 - 17th February 2013 | Collection of goods: Week Commencing 7th January 2013 Go Local Extra 1 2013 Advice Form.indd 15 06/12/2012 12:28 2013 Promotional Calendar Promo No. In Store Dates Promotional Themes & Event Dates 01 14th Jan - 17th Feb Chinese New Year 10th Feb / Pancake Day 12th Feb / Valentines Day 14th Feb 02 18th Feb - 17th Mar Mothers Day 10th March / St Patrick’s Day 17th March 03 18th Mar - 14th Apr Easter 29th March - 1st April 04 15th Apr - 12th May St Georges Day 23rd April / Bank Holiday 5th May / FA Cup 11th May 05 13th May - 9th Jun Bank Holiday 27th May / Champions League Final 25th May 06 10th Jun - 7th Jul Fathers Day 16th June / Wimbledon 24th June - 7th June 07 8th Jul - 4th Aug Summer Promotion - BBQ - Picnics - Music Festivals 08 5th Aug - 1st Sep Summer Promotion - BBQ - Picnics - Music Festivals / Bank Holiday 26th Aug 09 2nd Sep - 29th Sep Back To School 10 30th Sep - 3rd Nov Halloween 31st October / Bonfire Night 5th November 11 4th Nov - 1st Dec Big Night In - Strictly - X Factor 12 2nd Dec - 5th Jan 2014 Christmas & New Year’s golocalextra.co.uk Go Local Extra 1 2013 Advice Form.indd 16 facebook.com/golocalextra twitter.com/golocalextra youtube.com/golocalextratv 06/12/2012 12:28
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