2008 KTNV.com Media Kit

2008 KTNV.com Media Kit
• Web Terms: A Crash Course
• Why KTNV.com?
• Who is using KTNV.com and when?
• Reach your audience with these
options:
• Pre & Post Roll Ads
• Banner Ads
• E-Alerts
• Lifestyle/Seasonal Sponsorships
• “Connection” Programs
• ABC Programming On Demand
• Ad Samples
Let us create a unique package for your business!
Web Terms: A Crash Course
As the world of interactive marketing grows, advertisers will be exposed to many new terms. We want to make
sure that you understand at least the basics of web lingo:
• Page View, a web page that has been viewed by one visitor.
• Visit, a series of page views (beginning when a visitor’s browser requests the first page from the server and
ending when the visitor leaves the site).
• Impression, the number of times an online advertisement appears on a web page.
• Unique Visitor, an unduplicated visitor to a website over a certain period of time (measured by a unique IP
address, or online fingerprint).
• Average Visit Duration/Time on Site, the amount of time a visitor spends on a website (the longer the
time, the more engaged the user is).
• Click/Click-Through, the process of clicking an online element (link, banner ad, etc.)
There are many more web terms! A great website to get more information is: www.webopedia.com.
Why KTNV.com?
KTNV.com is the online home of Channel 13 Action News in Las Vegas Nevada. KTNV.com serves the Las Vegas
valley by providing Action News, Weather First, Problem Solver Traffic and Action Sports.
But we don’t stop there! Visitors to KTNV.com can also receive E-Alerts directly from Channel 13 Action News,
connect with the community through our various blogs and be a part of our fantasy sports leagues with Fan
Frenzy!
Since launching our site with WorldNow in 2006, KTNV.com has grown leaps and bounds. In 2007 we averaged
nearly 310,000 page views per month and had almost 1 million unique visitors for the year!
And 2008 is gearing up to be a record year! With a full-time staff of three and the continued support of our News
and Marketing Departments, KTNV.com is poised to be a leader for local news in the market.
As of May 2008, KTNV.com page views have grown 75%, while unique visitors have grown 67% Year-to-Year!
And the average visit duration for KTNV.com has increased 88% Year-to-Year!
While our focus is Southern Nevada and its residents, KTNV.com is also a regional and national player. In 2007
the top cities for unique visitors were:
1.
Las Vegas, NV
5. Atlanta, GA
2.
Anaheim, CA
6. Los Angeles, CA
3.
Dallas, TX
7. Phoenix, AZ
4.
Sunnyvale, CA
8. Chicago, IL
Source: WorldNow WebTrends Reporting Console
Who Is Using KTNV.com And When?
Las Vegas Market Profile
During a typical month, 62% of Las Vegas adults are online.
Type of Home Internet Connection:
Cable Modem
DSL
Dial-Up
Other
34%
21%
12%
6%
Who’s Online in Las Vegas?
62% of all women
64% of all men
65% of young adults 18 to 24
68% of adults 25 to 54
64% of adults 55 to 64
67% of adults with children
74% of working women
71% of homeowners
87% of adults with household incomes $100,000+
Source: 2007 Scarborough Report Release 1 & 2, Las Vegas DMA
Who Is Using KTNV.com And When?
18-34 (32%)
35-54 (38%)
70% of KTNV.com users are age 18-54
55+ (30%)
Male & Female users are balanced on KTNV.com
Women (49%)
Men (51%)
Source: 2007 Scarborough Report Release 2, Las Vegas DMA. “Persons who have visited KTNV.com in the past 30 days.”
Who Is Using KTNV.com And When?
Las Vegas is a 24 hour town, and KTNV.com offers users the chance to access our news when they want!
Peak usage hours on KTNV.com are between 7 AM and 6 PM.
KTNV.com has additional spikes during our Action News Midday @ 11 and Action News First @ 4 newscasts.
Source: WorldNow WebTrends Reporting Console
Reach Your Audience With These Options:
• Pre-Roll Ads
• Pre-Roll Ads, or online commercials, can play prior to all KTNV.com videos. They cannot be
skipped by the user and link directly to your website. Pre-Roll ads are :05-:15 seconds in length.
Post- Roll Ads, ads that play at the end of a KTNV.com video, are also available.
• Banner Ads
• Available in most IAB standard sizes, Banner Ads can be set to rotate throughout various pages
of KTNV.com or can be placed on a specific Category/Story. Banner Ads link directly to your
website.
• E-Alerts
• KTNV.com users sign up to receive various E-Alerts via email. The KTNV.com Web Team sends
the following E-Alerts throughout the week: Daily News, Breaking News, Weather First Forecasts,
Action Sports, Contests, What’s New & Stay Fit Las Vegas. A 120x240 Banner Ad is available in all
E-Alerts.
Lifestyle/Seasonal Sponsorships
Content available and updated year-round:
Auto
Beauty & Style
Business
Education
Environment and You
Family Time
Games
Health News
Healthy Living
Horoscopes
House & Home
In the Know (video)
Jobs
Money
National/International News
Nutrition
Recipes
Personals/Dating
Pets
Ski Conditions
Small Business
Sports
Technology
Travel
Weather
Weddings
Yellow Pages
Seasonal Promotions available per schedule:
1st Quarter
January 4
January 14 – February 15
January 14 – July 14
February 1-February 29
2007 Holiday Helper ends
Valentine’s Day (2/14)
Tax Guide
Black History Month
2nd Quarter
April 7 – May 12
May 12- June 16
May 12 - September 5
Mother’s Day (5/11)
Father’s Day (6/15)
Summer Fun
3rd Quarter
July 11 – September 5
Sept 15 – Oct 15
Back to School
Hispanic Heritage
4th Quarter
November 3 – January 9
Holiday Helper
Ad Sizes Available on all Lifestyle/Seasonal Sponsorships:
728x90, 490x25, 468x60, 300x250
“Connection” Programs
Our “Connection” Programs combine the power of the Internet with the power of TV.
Each of these unique programs drives viewers to KTNV.com through commercials and uses a full online element
to reinforce your brand image and educate consumers on your products and services.
Our “Connection” Programs include: Health Connections, Home Connections, Auto Connections and
Restaurant Connection…with MANY more to come!
ABC Programming On Demand
Receiving Video On Demand is important to online users. ABC provides news and shows via the ABC Video Player
so users can watch their favorite shows or catch up on news headlines at their own convenience.
Users in Southern Nevada that access the ABC Video Player (whether through KTNV.com, ABC.com or various
search engines & social networking sites) will be exposed to your local advertisement (an “ad pod”).
And the ABC Video Player offers advertisers multiple levels of support, so that you can customize your ad pod’s
creative!
See Your
Ad Here!
Ad Samples
1
ƒ Category Pages
1.
2.
3.
4.
5.
6.
7.
728x90 Leaderboard Ad (All pages
except Home)
3
850x30 Pencil /Pushdown
(Homepage only)
490x25 Sponsorship Graphic (All
pages except Home)
468x60 Banner Ad
180x150 In-line Video Ad
300x250 Rectangle
120x240 Banner Ad
2
7
4
6
5
Ad Samples
ƒ Story Pages
1.
2.
3.
4.
5.
6.
1
728x90 Leaderboard Ad
490x25 Sponsorship Graphic
468x60 Banner Ad
180x150 In-line Video Ad
300x250 Rectangle Ad
120x240 Banner Ad
2
6
3
4
5
Ad Samples
ƒ Story & Category Pages
1.
94x19 “Logo Sponsorship”
1
Ad Samples
ƒ Video Players-Pop Up
1.
2.
3.
4.
234x60 Half Banner
728x90
Leaderboard Ad
300x250 Rectangle
Overlay
Pre & Post Roll
1
3
4
2
Ad Samples
ƒ Video Players-Embedded
1.
Pre & Post Roll
1
Ad Samples
ƒ Direct Email
1.
120x240 Vertical Banner
1
120x240
Banner
Ad
Ad Samples
ƒ Mobile Site
1. 120x32 Mobile Sponsorship
Graphic
2. Sponsor Link
1
2