outdoor

Transcription

outdoor
OUTDOOR
TRAINING MANUAL
S P R I N G 2 0 15
RUG: HAB-8004 PILLOWS: BW-003, BW-004, NS-001 LIGHTING: CRI-441-TBL DECORATIVE ACCENTS: AVR-924-L, AVR-929-S, CHT-760
2 outdoor training manual | SPRING 2015
elt-1011
table of contents
4
Outdoor Made Easy
6
Lighting
7
Mirrors
8
Decorative Accents
9
Poufs
10
Pillows
11
Rugs
12
Rug Pads
13
Rug Constructions
16
Rug Materials
17
Selecting Proper Rug Size
19
Caring for Our Products
20Glossary
21
Using Surya.com
Our Philosophy on Training
Our simplified training process includes follow-up training
to ensure that sales associates and designers have an
in-depth understanding of the outdoor accessories business—
helping them to sell more accessories and generate more
satisfied customers.
We strive to help retailers, designers and sales associates
expand their sales approach and generate additional
revenue by actively promoting outdoor rugs and accessories.
Overview
• Founded by Surya Tiwari in 1976
• Vertical manufacturer of rugs and coordinating accessories
• Located in Calhoun, GA
• 500,000 sq. ft. warehouse space
on the cover:
rugs: elt-1012, elt-1015, prt-1050, prt-1053, rai-1147, rai-1231, som-7738 Pillows: zz-405, zz-429,
zz-431 accent furniture: pouf-108, pouf-146
outdoor training manual | SPRING 2015
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outdoor made easy
RUGS: ELT-1018, RAI-1151, SOM-7736, RAI-1175, PIC-4004, RAI-1207, RAI-1181 PILLOWS: ZZ-431, ZZ-425, ZZ-427, ZZ-405 ACCENT FURNITURE: POUF-104, POUF-111
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bcl-7000
ARV-925-L
CC-1001
ZZ-415
FSA-772-M
POUR-264
SOM-7766
POUF-111
ACC-561
RG-166
DAV-480
ARV-912-M
RAI-1230
SOM-7711
POUF-147
RG-023
ARV-926-M
3 Great Reasons to Sell
outdoor Accessories
1. Elevate the Outdoor Space
• Bring the same level of design found inside the home to outdoor settings with coordinating rugs, lamps, pillows, poufs, art and ceramics
• Help customers define their outdoor spaces with easy to create looks that reflect individual style
• Outdoor living areas can be updated frequently
and inexpensively
2. Enhance Customer Satisfaction
• Providing accessory options offers an enhanced
shopping experience
• Knowledge about outdoor rugs and accessories helps
a retailer to be seen as a design expert and solution provider, increasing the value of the customer interaction
3. Increase Revenue
• Generate incremental sales with easy add-ons that coordinate with outdoor furniture
• Realize a higher profit margin
• Increase commission checks
• Enhance perceived value of outdoor furniture
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lighting
rai-1230
Surya Outdoor offers more than 40 in-stock table lamps—all
of which coordinate with our large selection of rugs, pillows
and other outdoor accessories. Available in a range of styles
and colors, including six vibrant hues and a neutral, our durable
outdoor lamps have been designed to complement a variety of
outdoor settings.
suggested retail price
$199 to $299, depending on style and size.
SPECIAL FEATURES
• Coordinates With Other Surya Outdoor Accessories
• In-Stock Items Ship Within 48 Hours
• One Lamp per Box
• Drop Ship
• UL Approved
lamp shade materials
Acrylic
BASE/BODY MATERIALS*
Acrylic | Polyresin
*A glass shield encases the lightbulb and socket, helping to protect them from the elements.
dav-480
lna-100
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acc-565
wls-269
koa-275
cri-442
mirrors
rai-1209
Surya Outdoor provides mirrors in a variety of styles, shapes
and finishes—all available to coordinate with our rugs, lamps,
pillows and otheroutdoor accessories.
SUGGESTED RETAIL PRICE
$129 to $229, depending on style, size and materials.
SPECIAL FEATURES
• Coordinates With Other Surya Accessories
• In-Stock Items Ship Within 48 Hours
• Hanging Hardware Included
• Drop Ship
FRAME MATERIALS
Metal | Wood
FINISHES
Antique | Matte | Natural
nrt-9501
coh-1201
abb-8701
nrt-9500
coh-1200
nrt-9502
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DECORATIVE ACCENTS
rai-1131
The Surya Outdoor decorative accents collection includes more
than 120 eye-catching pieces in a range of styles, shapes and
colors that coordinate with Surya’s rugs, lamps, pillows and other
outdoor accessories.
suggested retail price
$25 to $200, depending on style and size.
SPECIAL FEATURES
• Coordinates With Other Surya Accessories
• In-Stock Items Ship Within 48 Hours
• Drop Ship
MATERIALS
Ceramic | Resin
types
Candle Holders/Lanterns | Garden Stools
Planters/Urns |Vases
fsa-722-m
avr-924-l
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bdh-504
fsa-732-m
wav-329
cht-761-m
poufs
rai-1147
Surya Outdoor offers more than 100 in-stock poufs in a
variety of styles, sizes and materials—including solids,
stripes, florals and prints—all of which complement our rugs,
lamps, pillows and other outdoor accessories. Available
in round, rectangular and square designs, our outdoor poufs
provide stylish seating for any space.
suggested retail price
$149 to $329, depending on style, size and materials.
SPECIAL FEATURES
• Coordinates With Other Surya Accessories
• Most Items Ship Within 48 Hours
• Designer Collections
• Drop Ship
FABRIC OPTIONS
Polyester | PVC | Sunbrella® Acrylic
FILLER OPTIONS
Poly-Bead Filled
pouf-264
pouf-278
pouf-305
pipf-005
pouf-298
pouf-268
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pillows
som-7762
The Surya Outdoor pillow collection includes more than 300
in-stock options in an array of styles, sizes, textures and
colors. From simple solids and understated designs to intricate
patterns, all designs have been thoughtfully created to
complement our rugs, lamps and other outdoor accessories.
suggested retail price
$39 to $149, depending on style, size and materials.
SPECIAL FEATURES
• Coordinates With Other Surya Accessories
• Most Items Ship Within 48 Hours
• Pillows Sold Individually
• Designer Collections
• Drop Ship
FABRIC OPTIONS
Polyester | Sunbrella® Acrylic
cp-002
rg-074
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rg-049
rg-009
ae-003
rg-017
rugs
rai-1208
The Surya Outdoor rug collection includes more than 500
designs in a range of styles, colors, sizes and shapes—
from simple solids and bold geometrics to florals and classic
designs—all of which coordinate with our lamps, pillows
and other outdoor accessories.
suggested retail price
$149 to $399 for a 5' x 8', depending on style, construction
and materials.
SPECIAL FEATURES
• Coordinates With Other Surya Accessories
• In-Stock Items Ship Within 48 Hours
• Samples Available for Every Design
• Designer Collections
• Drop Ship
STYLES
Abstract | Coastal | Geometric | Medallion & Damask
Novelty | Solid & Border | Tropical
CONSTRUCTIONS
Hand-Crafted | Hand-Hooked | Hand-Tufted
Hand-Woven | Machine-Made
MATERIALS
Olefin | PET Yarn | Polyester | Polypropylene | PVC
elt-1002
machine made
olefin
ccd-1013
machine made
polyester
rai-1231
hand-hooked
polypropylene
elt-1015
machine made
olefin
rai-1227
hand hooked
polypropylene
rai-1204
hand hooked
polypropylene
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rug pads
Rug pads provide a durable, long-lasting foundation that will
extend the life of an outdoor rug. Designed to withstand
the elements, Surya’s outdoor rug pad addsextra cushion and
comfort underfoot, while minimizing rug movement, bunching
and slippage and protecting decks and patios from stains
and discolorations.
SPECIAL FEATURES
• Mold- and Mildew-resistant
• UV Protection for Maximum Colorfastness
• Ventilated Grid to Promote Faster Drying of Rug
GR
E AT
DU
TY
OOR
O U TD D
A
P
R ABIL
I
ITEM #: PAD-OTG
Pad Sizes:
2’ x 3’
2' x 4'
2' x 8'
3' x 5'
4' x 6'
5' x 8'
6' x 9'
8' x 10'
8' x 11'
9' x 12'
10' x 14'
6' Round
8' Round
9' Round
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rai-1163
zzb-1015
rug constructions
Outdoor rugs are made solely of synthetic fibers—including
olefin, polyester, polypropylene and PVC—that have been
infused with UV inhibitors to minimize fading. While these
rugs are mold- and mildew-resistant and able to withstand
many hours of direct sunlight, they should not be left in direct
sun or standing water, as this will significantly limit rug life.
Outdoor rugs can be hand-hooked, hand-woven, braided or
machine-made. Hand-hooked, hand-tufted and machine-made
constructions typically have a latex backing, which provides
additional protection against the elements. Because they are
constructed of synthetic fibers, outdoor rugs don’t shed and are
highly durable. With proper care, an
outdoor rug can last several years for outdoor use and even
longer for indoor use.
RAI-1214
Hand-Hooked
MSRP*: $280 to $340
Manufacturing Time**: 4 to 6 months
Hand-hooked rugs are made using a hand-operated tool to
punch strands of U-shaped fibers into a canvas stretched
on a frame, creating a looped pile. The height of the pile will
vary according to the density and size of the loops.
How to identify: A latex backing is attached to the back
of hand-hooked rugs to hold the yarns together. The surface
pile will appear rounded.
COLLECTIONS: Aura, Bondi Beach, Courtyard, Hurricane,
Namada, Pandemonium, Rain, Storm
*MSRP is based on a 5' x 8' rug size.
**Manufacturing time on all rug construction types also includes transport time.
looped pile
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LGO-1248
ELT-1017
Hand-woven flatweave
Machine-Made
MSRP*: $200 to $400
MSRP*: $118 to $240
Manufacturing Time**: 4 to 6 months
Manufacturing Time**: 3 to 5 months
Hand-woven rugs (often referred to as flatweaves) are woven
on a loom and are known for being lightweight and easy to
handle. In most cases, the pattern on the front of the rug can be
viewed clearly from both sides, making these rugs reversible.
Machine-made rugs are produced by large machines with
hundreds of spindles of fiber that are mechanically woven into
a thin mesh backing. A computer dictates the pattern, creating
a consistent appearance from rug to rug.
How to identify: Flatweave rugs do not have a raised pile,
How to identify: The rug pattern and colors are visible on
giving them their “flat” appearance when compared to
other rug constructions. The design of a flatweave rug typically
appears the same on the front as on the back.
the back of these rugs, and the back will appear very uniform
and even.
COLLECTIONS: Aruba, Ember, Lagoon, Picnic
*MSRP is based on a 5' x 8' rug size.
**Manufacturing time on all rug construction types also includes transport time.
flatweave construction
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COLLECTIONS: Alfresco, Cape Cod, Elements, Marina, Portera,
Terrace, Zanzibar
SNB-4016
BRAIDED
MSRP*: $380
Manufacturing Time**: 3 to 5 months
In braided rugs, fibers are braided together to create bands
of solid colored or variegated yarn, which are then sewn
together to create the rug.
How to identify: These rugs are easily identifiable by their tightly
woven braided fibers. Braided rugs don’t contain
backings and the design of a braided rug appears the same
on the front as on the back.
COLLECTIONS: Sanibel
View our rug construction videos at surya.com/videos.
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rug materials and color
rai-1104
RUG FIBER comparison chart
FIBER
TEXTURE/APPEARANCE
DURABILITY
SYNTHETIC FIBERS
Olefin
Smooth, shiny
High
Polyester
Smooth, shiny
High
Polypropylene
Slightly less smooth than most synthetic fibers
High
PVC
(Polyvinyl Chloride)
Smooth
High
PET Yarn
(Polyethylene Terephthalate)
Smooth, shinny
High
About Rug Color
While the Surya catalog and website provide an excellent
guide for evaluating a rug’s design and general appearance,
samples provide the best way to accurately evaluate
color. Following are some things to keep in mind when
evaluating rug color.
It is important to convey to consumers that handmade
outdoor rugs are made by artisans and are one-of-a-kind
pieces. As such, they may have subtle color variations
due to the inherent characteristics of natural fibers and dyes.
If a customer is looking for an exact color match, machinemade rugs are typically more uniform from rug to rug.
Surya uses the Pantone® TPX color guide when assigning
colors to its products. Pantone TPX colors provide a
standard “language” that is understood by designers around
the world, helping to ensure consistency and accuracy
when referring to color.
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MOISTURE
RESISTANT
STAIN
RESISTANT
MINIMAL
SHEDDING
SUSTAINABLE/
BIO-DEGRADABLE
rai-1157
selecting proper rug size
TIPS TO ENSURE PROPER SIZE SELECTION
One of the most common reasons that rugs are returned is
improper size selection. Choosing the correct rug size is
essential to filling a space properly and making the rug look
the best it can within a particular living area. It is important
to note that appropriate rug size should be determined
based on furniture configuration and not on room size alone.
5' x 8'
rai-1149
porch/patio #1
Place the rug in front of the sofa. We recommend a rug that is
at least 5' x 8', or approximately the length of the sofa. If possible,
leave a few inches of exposed floor between the rug and sofa to
accent the furniture. When the rug is under a coffee table, make
sure the rug is large enough to rest under all four legs of the table.
8' x 10'
porch/patio #2
10' x 13'
rai-1149
Tuck the rug under the front legs of the sofa. The back legs of the
sofa can be situated on or off of the rug, depending on personal
preference. We suggest a rug that is 8' x 10' or larger. The rule of
thumb is to leave 18" to 24" between the wall and rug, creating a
border of exposed floor that frames the furniture arrangement—
equal on all four sides, if possible.
porch/patio #3
rai-1149
Select a room-sized rug that allows the furniture to “float” in the
center. We recommend a rug that is 10' x 13' or larger. Leave 12"
to 18" of exposed floor to create a border around the rug—equal
on all four sides, if possible.
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9' x 12'
8' x 10'
8' Round
rai-1159
outdoor DINING
Select a room-sized rug that allows enough space for all chair legs
to remain on the rug when the chairs are comfortably pulled away
from the table. We recommend a rug that is 8' x 10' or larger.
shapes and sizes
Featuring a range of popular shapes and sizes, Surya’s outdoor
rugs will complement any outdoor living space. Sizes and
shapes range from 2' x 3' (ideal for doorways and entries) to
9' x 13' (best for patios and dining areas).
SHAPES
SIZES
Rectangle
2' x 3'
3' x 5' - 4' x 6'
5' x 8'
6' x 9'
8' x 10'
9' x 12' - 9' x 13'
Runner
2'6" x 8'
2'6" x 12'
Square
6' Square
8' Square
9' Square
Round
6' Round
8' Round
9' Round
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som-7764
caring for our products
COMMON RUG CHARACTERISTICS
All of Surya’s outdoor rugs are handmade by skilled artisans,
or in a specialty manufacturing facility, and are checked
to ensure that they meet quality standards prior to shipment.
We stand behind our products 100 percent and will always
accept the return of defective merchandise. However, to
avoid unnecessary returns, there are common issues inherent
in our products that need to be explained to consumers
when they are purchasing a rug. The issues below are not
considered defects and, therefore, are not valid reasons
for returning a product.
COLOR
No two handmade outdoor rugs are the same, which is part
of their intrinsic appeal. Slight color variations are not
uncommon for handmade rugs, as dye lots may change over
a period of time. For the same reason, a rug’s color can
vary slightly from the color of the sample since the sample
was created at an earlier time. See page 16—about rug
color—for additional rug color considerations.
CREASES
If a rug has been rolled or folded for shipping, it may have
creases. Creases should disappear within a week or two
when the rug is laid out flat. Reverse rolling the rug overnight
with the pile to the outside will help to expedite crease removal.
ODOR
Rugs recently removed from a bag may have an odor. Odors
are caused by dyes, yarns and shipping for long distances
in sealed wrap. Most odors dissipate within a week once the
rug is removed from the shipping wrap.
FADING
Outdoor rugs are typically UV stabilized to help resist fading.
It’s important to note, however, that repeated exposure to
direct sunlight will fade rug colors over time. To optimize rug
life and minimize fading, outdoor rugs should not be placed
in direct sunlight, if possible.
WEAR
SPROUTS
Loose fibers that extend from the top of the rug, or “sprouts,”
may occur in outdoor rugs with hand-tufted accents. To
remove sprouts, use a small pair of scissors to snip them off
even with the rug pile. Never pull out loose fibers, as this
can leave a gap in the rug.
CARE AND MAINTENANCE OF OUTDOOR
AREA RUGS
Area rugs are one of the easiest ways to freshen the look, color
and style of an outdoor living space. Designed to dry quickly,
resist fading and clean easily, outdoor rugs generally require little
maintenance. However, general care is advised to keep these
rugs looking their best. Following are tips for extending the life
of an outdoor rug.
Regularly shake out the rug to remove dust and dirt
that may have accumulated. Brooms and manual sweepers
are also an effective way to clean outdoor rugs.
Clean the rug monthly. Mix a solution of dish soap
and lukewarm water in a bucket. Gently scrub the rug using
a largenylon brush, making sure to clean both sides of
the rug. Rinse the rug with a hose—preferably on a sloped
surface such as a driveway to enable the water to easily
drain away.
Dry the rug in sunlight to prevent mold. Hang the rug
over a porch railing in the sunlight or lay the rug out in
the sun, making sure to flip it over to ensure that both sides
dry thoroughly.
Should a spill occur, blot it with a dry cotton cloth as
quickly as possible to prevent a stain from setting in. Make
sure to wipe underneath the rug as well. If necessary, use
a mixture of dish soap and lukewarm water to remove the
remainder of the spill and then allow the area to dry.
Never let the rug sit in standing water. Outdoor area rugs
should be placed in a covered space or in an area where
there is good runoff. If an outdoor rug is retaining water, hang
it over a railing or lay it in the sun until it is completely dry.
While outdoor rugs are designed to be highly durable, they
should be rotated every few months to evenly distribute
wear and extend rug life. Adding a rug pad underneath the
rug will also help to reduce wear and tear.
outdoor training manual | SPRING 2015
19
glossary
OUTDOOR RUG-RELATED TERMS
CONSTRUCTIONS
HAND-HOOKED: A technique used in hand-tufted rugs to
ara-2007
DETAILS
BRAIDED TEXTURE: The surface of the rug has a plaited look
and texture.
create a loop texture. A latex backing is applied to the back
to hold the yarns together.
FRINGE DETAIL: The loose warp threads that extend beyond
the end of the rug.
HAND-WOVEN: Textures and patterns are created by weaving
different yarns through a vertical warp. A hand-woven
construction typically has no pile and is reversible.
LOOP TEXTURE: The pile of the rug is comprised of small loops
of yarn to add an interesting surface texture.
MACHINE-MADE: These rugs are constructed on large automated
recycled materials, such as PET (polyethylene terephthalate) or
PVC (polyvinyl chloride).
looms. The designs are created by lifting the weft yarns to the
surface to create pattern, which will be uniform from rug to rug.
BRAIDED: Fibers are braided together to create bands of solid
colored or variegated yarn, which are then sewn together to
create the rug.
RECYCLED MATERIALS: Some or all fibers in the rug are made from
REVERSIBLE: Reversible rugs can be used with either side of
the rug facing up since both sides of the rug are finished and
functional. These rugs typically have no pile.
PILE
PILLOW AND POUF RELATED TERMS
NO PILE: The face of the rug has no vertical pile and the fibers
PIPING: A form of trim consisting of a strip of fabric folded
over a cord-like shape and inserted into the seam to define
edges. It may be made from either self-fabric (same fabric as
the pillow, pouf, etc.) or contrasting material.
lay horizontally due to the how the rug is constructed.
MEDIUM PILE: The pile height ranges from ¼ inch to ¾ inch.
PLUSH HIGH / LOW PILE: The surface of the rug combines high pile
areas and low pile areas for an all-over dimensional effect.
PERFORMANCE
EASY CARE: A rug that is stain-resistant and easy to clean, and that
will show minimal wear and tear with high foot traffic.
NO SHEDDING: A rug that will not shed with normal foot traffic/
wear and tear since fibers remain intact.
OUTDOOR SAFE: A rug that is mildew- and mold-resistant,
fade-resistant and easy to clean. Can be used on porches and
patios, in kitchens, kids’ rooms and high traffic areas.
Polypropylene, PVC (polyvinyl chloride) and Olefin are some
common examples of outdoor-safe fibers.
DIGITALLY PRINTED: Digital textile printing is an ink jet-based
method of printing colorants onto fabric.
MATERIALS
SUNBRELLA: Sunbrella® fabrics are 100% solution-dyed acrylic
fabrics that are water, fade, mold, mildew and stain resistant.
OLEFIN: A synthetic fiber made from a polyolefin.
Olefin is strong, resistant to stains and mildew, and exhibits
excellent colorfastness.
POLYESTER: A polymer fiber that is resilient, quick-drying
and stain-resistant/easy to care for.
POLYPROPYLENE: A lightweight fiber that is extruded. Often
used in outdoor safe rugs and accessories.
NOTE: “Outdoor safe” can also apply to pillows and poufs, as well as lamps
and art that have been specially treated to make them weather resistant.
20 outdoor training manual | SPRING 2015
PVC: PVC stands for polyvinyl chloride, a plastic fiber that is
sometimes made from recycled plastics. Most PVC products
are outdoor safe.
using surya.com
rai-1167
Surya.com is your gateway to our brand
and full spectrum of products
You can find a wealth of information on the Surya website,
including regularly refreshed content spotlighting the latest
market events, product introductions and trends. We invite you
to visit and explore the site regularly. In addition, an online
account enables you to easily check prices, place orders, monitor
order status, track shipments and review invoices—anywhere,
anytime. It is helpful to note that orders placed online are usually
fulfilled faster than orders submitted via fax or e-mail.
Introductions
This section highlights the more than 1,000 products that Surya
introduces at markets each year.
LEMON ZEST
10
Rain
Rain
Rain
POUF-263
POUF-292
POUF-298
20" x 13" Round
100% Polyester
20" x 13" Round
100% Polyester
20" x 13" Round
100% Polyester
Rain
Storm
Caplin
POUF-304
POUF-108
CPPF-005
20" x 13" Round
100% Polyester
18" x 18" x 18"
100% Polyester
22" x 22" x 14"
100% Acrylic
Piper
Finn
Rain
PIPF-004
FNPF-001
POUF-278
22" x 22" x 14"
100% Acrylic
22" x 22" x 14"
100% Acrylic
18" x 18" x 18"
100% Polyester
Basketweave
Bahari
Arie
Storm
Waverly
Buddha
BW-003
BR-003
AE-002
POUF-113
WAV-329-M
BDH-503
16" x 16"
20" x 20"
100% Polyester
16" x 16"
20" x 20"
100% Polyester
16" x 16"
20" x 20"
100% Acrylic
18" x 18" x 18"
100% Polyester
12.8" x 12.8" x 18.1"
100% Ceramic
7.9" x 7.5" x 12.6"
100% Ceramic
Coral
Caplin
Antique Lattice
Avery
Avery
Avery
CO-003
CP-005
FBL-001
16" x 16"
20" x 20"
100% Polyester
16" x 16"
20" x 20"
100% Acrylic
20" x 20"
100% Polyester
AVR-924-S
AVR-924-M
AVR-924-L
6.3" x 6.3" x 6.5"
100% Ceramic
5.7" x 5.7" x 9.4"
100% Ceramic
6.5" x 6.5" x 11"
100% Ceramic
Hemma
Finn
Japanese Fan
Acacia
Amani
Carolina
HM-003
FN-001
FBJ-001
ACC-565
MNI-882
CRI-445
16" x 16"
20" x 20"
100% Polyester
16" x 16"
20" x 20"
100% Acrylic
20" x 20"
100% Polyester
14" x 14" x 27"
100% Resin
16" x 16" x 28"
100% Resin
14" x 14" x 29"
100% Resin
Nautical Stripe
Piper
Rain
Davis
Wilson
NS-003
PI-003
RG-028
DAV-481
WLS-626
16" x 16"
20" x 20"
100% Polyester
16" x 16"
20" x 20"
100% Acrylic
18" x 18"
20" x 20"
100% Polyester
15" x 15" x 31"
100% Resin
14" x 14" x 29"
100% Resin
SURYA OUTDOOR SPRING 2015
SURYA OUTDOOR SPRING 2015
11
SEARCH
INVENTORY
E-Catalog
Inventory Availability
Flip through our entire catalog online and take advantage
of additional benefits.
Check inventory availability for all SKUs 24/7 without logging
into your account.
• Search by keywords (e.g., collection, SKU, name)
• Share pages to social media
• Make notes
• Bookmark important pages
• Data is updated daily.
• Includes number of items in stock.
• If an item is not in inventory, you can view the expected
quantity in-stock within 30 Days, 2 Months and Over
2 Months, along with an ETA upon roll-over with mouse.
outdoor training manual | SPRING 2015
21
1.
2.
3.
Product Search
Designers
1. Search within a product category by clicking on the appropriate tab.
This section displays information on all of the designers
we work with, as well as their collections.
2. Use the product filter for a more specific search.
• Select the category you would like to search.
• Use the sidebar to search by style, trend, collection, designer, construction, material, price range, shape,
color and availability.
• Candice Olson
• Beth Lacefield
• Florence Broadhurst
• Kate Spain
• Mike Farrell
• Papilio
• And more...
3. Use the search bar to search by any keyword
(e.g., collection, SKU, name).
4. Corner shot images enlarge on roll-over with mouse
to show fine product details.
Facebook:
118,000+ Likes
Pinterest:
9,300+ followers
Instagram:
6,700+ Followers
Houzz:
2,100+ photos
Twitter:
2,800+ Followers
YouTube
70+ Videos
WEBSITE FOOTER
Documents and Policies
Social Media
Additional documents and information on policies can be
accessed from the website footer and include:
Social media presence helps you connect to the Surya brand and
to your customers through fresh, relevant and engaging content
around products, styles and trends. Surya has been awarded an
ICON Honors Award for Technology Innovations for its social
media strategy and presence along with a Best of Houzz for
Design designation. Look for SuryaSocial on the social media
sites shown above.
• Custom Rug Quote Form
• Warranty
• Return Policy
• Surya Sales Training Manual
• Rug Care and Cleaning
• Privacy Policy
• And More…
22 outdoor training manual | SPRING 2015
ara-2008
notes
outdoor training manual | SPRING 2015
23
OUTDOOR
SHOWROOMS: ATLANTA DALLAS HIGH POINT LAS VEGAS NEW DELHI TORONTO | [email protected] 877.275.7847
SURYASOCIAL SURYA.COM