beyond the buzz words

11 • 14 • 2015
DEMYSTIFYING
SOCIAL MEDIA
beyond the buzz words
Disclosures
•
Financial relationship
•
AudiologyDesign: Industry web specialists
•
AudiologyOnline: Continuing education
•
Information used for demonstration of
topics
•
No non-financial relationships
11• 14• 2015 DEMYSTIFYING SOCIAL MEDIA Beyond the Buzz Words
Learning Objectives
•
Understanding Social Media
•
3 Steps to Social Success
•
Best and worst practices
•
HIPAA with Social Media
11• 14• 2015 DEMYSTIFYING SOCIAL MEDIA Beyond the Buzz Words
Social Media
social media is a shift in how
people discover, read and share
news, information and content
Social Media
Usage:
2005-2015
Pew Research Center 2015
internet users
all adults
80
60
40
20
0
2005
2006
2008
2009
2010
2011
2012
% of all american adults and internet-using adults
who use at least one social networking site
2013
2014
2015
How do search engines work?
Crawl
Index
Rank
Traditional
Social
Offline
•
•
•
•
Low Trust
Rapid Exposure
Little Engagement
Difficult to share
Online
•
High Trust
•
Slower exposure
•
Full engagement
•
Completely based on
sharing
You need both to retain market share
Claim
Local
Listings
Search Engine Directory
✓
Google
google.com/business
✓
Bing
bingplaces.com
✓
Yahoo
smallbusiness.yahoo.com/local-listings
What typesSocial
of Networking
contentSitesget shared?
•
Direct announcements, news, offers
•
Images & office life
•
Sage voice, wisdom, stellar resources
•
Intriguing questions, humor, inspiring
quotes
•
Credibility building (Blog)
Review
•
Unify traditional and social strategies
•
Address void in current marketing
•
Determine in house resources
•
Set schedule
•
Assign tasks
•
Analyze
http://brunneropticians.net
WorstSteppractices
it up!
•
No website
•
Poor website design/functionality
•
No social properties
•
Outdated content
•
HIPAA Violations
•
Inconsistent (or no) branding
✓
✓
✓
Include email or contact
info on website
Redirect your service
policies
Consider patient portal
✓
Disclose PHI
✓
Call out your patients
✓
Give medical advice
Monday
morning
Next Steps
Check your website
✓
Mobile friendly test
✓
Active Blog?
✓
Social links?
Monday
morning
Next Steps
Create social network accounts
✓
Blog
✓
Facebook
✓
Twitter
✓
Google +
✓
YouTube
Monday
morning
Next Steps
Claim Local Search Business Listings
✓
Google
google.com/business
✓
Bing
bingplaces.com
✓
Yahoo
smallbusiness.yahoo.com/local-listings
Monday
morning
Next Steps
Determine Resources
✓
Internal
✓
External
who’s going to own it?
Kelly O’Keefe
[email protected]
Guy Pizzi
[email protected]
Carolyn Smaka
[email protected]
audiologydesign.com