tetra pak news - Tetra Pak® Recycling
Transcription
tetra pak news - Tetra Pak® Recycling
TETRA PAK NEWS Winter 2009/10 INTRODUCTION Hello, and welcome to the Winter 2009/10 issue of Tetra Pak News As I pen my first introduction as UK Managing Director after about four months on the job, I look back on a tough year for the global economy where almost all countries have seen a decline in their GDP; a feat last seen during the great depression. This global recession has certainly also been challenging across the UK although it appears that the food and drink sector has remained relatively healthy. It has been interesting to see that retailers have taken a twin approach during this recession: on the one hand they have promoted their own products more aggressively as lower priced alternatives, while on the other hand they have stayed the course on the environment through continuous new offers. Similarly, I’ve seen our business look to the future, whilst drawing strength from our past. We recently celebrated thirty years of manufacturing at our Wrexham site at a time when our factory continues to improve its competitiveness by qualifying for application to the second level JIPM award. At the same time, we are striving to lead our industry towards an environmentally sustainable future, and so I am delighted that we were the first of Tetra Pak’s factories to achieve Forest Stewardship Council (FSC) chain of custody certification as well as our continued efforts to increase the kerb side collection for cartons. We are making a sizeable difference on both accounts: from September, we introduced FSC-certified paperboard across 75% of our cartons and by the end of 2009 1 in 5 cartons could be recycled from kerb side. As I look to 2010, I believe that the economy will remain challenging. We will need to address the ever increasing challenges of a fast changing world such as green blogs (page 5) and key environmental milestones like the Copenhagen conference (page 8). However, I also think that the environmental issues we face as citizens will become ever more important – and that is good news for Tetra Pak, since we have always worked hard to remain at the forefront of the environmental issue, ensuring that our packages, and our work practices, are as environmentally friendly as possible. A year of challenges, but also one of great opportunity. In conclusion, I do want to thank you for all that you helped to achieve during the past year. I hope you have enjoyed a well deserved break so that we are re-energized and together ready to take Tetra Pak UK & Ireland to the next level. With best regards, Rik Jacobs Managing Director Tetra Pak UK and Ireland NEWS Tuna fit for a Prince Contents News 01/02 FSC 03/04 Blogging 05 Recycling 06/07 Climate change 08 Around the world 09 Did you know? 10 Princes, the UK’s leading canned fish brand, is launching its first UK tuna product in Tetra Pak cartons. Princes Tuna Bites are available in three variants; in brine, sunflower oil and with sundried tomatoes, to cater for the growing consumer demand for healthy snacks. The Tuna Bites will be the first tuna product available in Tetra Pak cartons in the UK, and the launch follows the success of similar products on the continent, supported by the continued growth of the savoury snack market, which rose by 8% in the UK in 2008 alone. In looking at alternative packaging for the Tuna Bites range, Princes wanted to match the innovative nature of the product. Tetra Pak Recart cartons were chosen for being lightweight and space-efficient, making them easy to carry home from the supermarket and store in kitchen cupboards. The cartons are also re-sealable, which helps prolong the product’s shelf-life. “In recent in-home placement, the Tuna Bites were seen as a convenient, healthy snack, without compromising on taste or quality. We expect the versatility of the range, which can also be used in pasta bakes, salads and sandwiches, to prove popular with consumers.” Ruth Simpson, marketing director for Princes Foods, said: “Currently more than 67% of tuna is eaten at home as part of a main meal. We’re confident that through new product packaging and innovation, we can encourage consumers to use tuna in new ways, and drive further value into the category. Pomegreat the perfect partner to help Martini ‘Stay Beautiful’ To mark the launch of its ‘Stay Beautiful’ campaign in summer 2009, iconic drinks brand Martini gave away 1 litre Tetra Pak cartons of Pomegreat with its new Martini Rosato drink – providing the key ingredients for a fresh and fruity summer cocktail. Martini Rosato is the newest flavour to be introduced by Martini in 100 years. With notes of cloves, cinnamon and nutmeg, and lighter hints of raspberry and lemon, it makes a delicious summer cocktail when combined with a single serve of Pomegreat pomegranate juice. Pomegreat is an obvious choice for health conscious consumers. Being high in vitamins and antioxidants, it was the perfect partner for Martini’s ‘Stay Beautiful’ campaign, fronted by Hollywood actress Thandie Newton, which was designed to appeal to women who prefer the low alcohol option, to stay in control, and ‘stay beautiful’, while they socialise. And as for the perfect cocktail? It couldn’t be easier. Simply mix one part Martini Rosato with two parts Pomegreat over ice, with a twist of lime. 01 NEWS Smart move by The Clever Little Drinks Company Two new flavours added to award-winning Smoove range The Clever Little Drinks Company has expanded its Smoove range of ambient smoothies with two new flavours – ‘Strawberry’ and ‘Pineapple, Banana & Coconut’. The Smoove range has impressed industry and consumers alike since launching in May, picking up awards for the Best Ambient Carton Design and Best New Smoothie at the British Bottlers Institute awards. These awards add to the ‘Food and Drink Champion’ crown that the company received at this year’s Royal Show. And with three flavours already on offer – Mango & Orange, Raspberry & Banana, and Pomegranate & Blueberry – the range is growing rapidly. 02 With no compromise on quality or taste, Smoove is marketed as an affordable product for health conscious consumers. The funky, colourful designs of the handy 250ml Tetra Prisma cartons are designed to appeal to the 16 to 30 year old bracket, as a treat for the lunchbox or a way for busy nine-tofivers to get their five-a-day. The ambient range also boasts a long shelf-life of up to 12 months, which means no waste for consumers or shop owners. Jason Kerr, Managing Director of The Clever Little Drinks Company, said: “More and more consumers are watching their pennies, but they’re not prepared to compromise on value. The Smoove range ticks all the boxes; packed with fruit, free from artificial additives, and affordable.” Sky’s the limit for Angel Technology’s new low fat cream Angel Technology, the company that won the Queen’s award for Innovation for its cholesterol reducing cheese, is heading for more success this year with its new low-saturated fat non-dairy cream – the first of its kind to be sold in Tetra Pak cartons. Launched in selected Waitrose stores across the country in September, Heartily Healthy is marketed at health conscious consumers because it contains 75% less saturated fat than standard dairy single cream. Available in 250ml Tetra Top cartons which ensure product quality is maintained, Heartily Healthy is also an obvious choice for green-conscious consumers because cartons have a great environmental story to tell. The screw-top feature of the packaging also makes the product easy to open and pour. Anders Olsson, Marketing Director, Tetra Pak UK commented: “Innovation is key at Tetra Pak. We’re committed to increasing consumer choice, so we’re always looking to expand into new categories. This launch will mean even more choice FSC for the health and environment conscious consumer. We are also excited to see cartons offering new usage opportunities to consumers of cream, as has been the case in Europe for some time.” Stephen May, Managing Director of Angel Technology, added: “Angel Technology has a good reputation for cost competitive innovation in food, so it made sense for us to be the first non dairy cream product to launch in cartons. Add the convenience of cartons being light-weight and easy to open, with their strong environmental benefits, and they were the obvious choice for us.” You’ll already know by now, but just in case you missed the great news; the majority of Tetra Pak cartons in the UK and Ireland can now use paperboard sourced from FSC certified forests and other controlled sources, demonstrating our ongoing commitment to responsible forest management. This development is a first in Europe, where a major liquid food and drink packaging manufacturer is able to launch such a wide-scale roll out. This builds upon our successful launch of an FSC-certified Tetra Recart™ range for Sainsbury’s chopped tomatoes, in late 2007. This development will see supply increase from 200 million FSCcertified packs available globally in 2008, to over 1.5 billion packs, in the UK & Ireland alone. FSC SECTION TITLE “CAN’T SEE THE WOOD FOR THE TREES; MAKING FSC MEANINGFUL TO CONSUMERS” FSC (Forest Stewardship Council) is an internationally recognised certification system that accredits companies who adhere to its policies on responsible forestry and traceability of wood fibres. Here, leading commentators review how to make FSC more meaningful to consumers. Richard Hands, Environment Manager, Tetra Pak UK “Despite the economic downturn, being ‘green’ still ranks high on consumer’s agendas. But as consumer understanding of the environment grows, so does the public’s demand for a more holistic view of product impact. “At Tetra Pak, our work with FSC has helped authenticate our ongoing work on renewability and shown that cartons are made from a renewable resource – wood. In 2007 we launched the world’s first FSC certified carton and our ultimate goal is to have all the paper in our packaging certified to this high standard. We are keen supporters of FSC and are working with customers to raise awareness of certification, particularly through labelling and promotions such as FSC Friday. This commitment to renewability sits alongside our significant efforts to expand the carton recycling network across the country.” Fiona Wheatley, Brand Integrity and Sustainability Research Manager at Sainsbury’s Rosie Teasdale, UK Marketing Officer at the Forest Stewardship Council “Recent surveys indicate that awareness of the FSC logo is increasing year on year. Much of the credit for this goes to retailers like us who have switched to FSC-certified materials in acknowledgement of the uniquely high standards associated with the FSC logo. “In recent UK surveys, 59% of respondents claimed they would probably or definitely choose FSC certified products in the future, once the concept of FSC was explained. This confirms FSC UK’s belief that the British consumer wants to buy wood and paper products safe in the knowledge that they are not damaging the world’s forests. The challenge lies in conveying the message that the FSC logo gives them this assurance. “Recognition of the FSC logo is increasing year on year as manufacturers and retailers carry out on-product labelling and off-product promotions. FSC will be introducing new graphic guidelines in 2010; we hope these will help to make the FSC label more meaningful to the consumer, as well as make it easier for companies to promote the FSC status of their products in a simple but informative manner.” “The FSC standard has evolved over time and is widely trusted thanks to support from wildlife conservation organisations like WWF. Plus, the introduction of ‘Mixed Sources’ certification engaged a whole new sector. Widespread certification of packaging materials may be next if the FSC can create the right customer message. Sainsbury’s would welcome this development as a natural extension of existing programmes to protect forests and stop deforestation.” Richard Hands Fiona Wheatley Rosie Teasdale 03 FSC “CAN’T SEE THE WOOD FOR THE TREES; MAKING FSC MEANINGFUL TO CONSUMERS” FSC certification is a very welcome system for clearly identifying timber that is environmentally and responsibly sourced. And it’s been extremely encouraging to see how manufacturers and retailers have embraced the process. As a result, FSC has gone from strength to strength and is now widely seen as the only credible forest certification system currently available on the market. But there is still some distance to go. While UK consumers are increasingly making purchasing decisions for environmental and ethical reasons, there are still misconceptions and a lack of knowledge about FSC. Information is the key to addressing this. Manufacturers like Tetra Pak should be praised for helping to boost the profile of FSC amongst their customers but more needs to be done to ensure that the rationale behind FSC, and the full benefits of responsibly sourced materials, are communicated to consumers. This will involve manufacturers, retailers and WRAP working together to further promote the initiative. 04 BLOGGING SECTION TITLE The rise of the eco-blogger There was a time when consumers based their choices on brand loyalty, price, selfimage and convenience. However, since the growth in environmental awareness and concerns over climate change, purchasing decisions are becoming even more complex and consumer expectations of products and brands are changing. ‘It’s no longer about self image or simply what you can afford. It’s about the impact of choices on others and the carbon footprint generated. Green issues are now emerging as mainstream considerations, with average consumers becoming increasingly interested in what’s available to help them “do their bit”. And thanks to social media networks such as blogging, the environmental voice is also becoming louder than it has ever been using technologies that enable word-of-mouth to spread faster than a gossip over a garden fence ever could. With so many products from which to choose, the internet-savvy consumer is relying more than ever on the experience, knowledge and enthusiasm of bloggers to help guide the way. It is therefore natural that businesses are now engaging with bloggers as a fundamental part of PR strategies, especially because sufficient investment of time can offer fee-free advertising to effectively promote a brand or product. After all, what motivates many individuals on the environmental blog scene is simply a passion for sharing relevant and timely information amongst readers as well as the responsibility for taking action to promote sustainable choices. With total editorial control over content, their reward is the respect of readers and the social dialogue that follows as well as the increase in visitors who value their ideas. My personal motivation is to inspire and empower consumers to reduce their waste by changing shopping habits or adopting better recycling routines and I proactively support brands, manufacturers and retailers who can help make this change possible. Some bloggers will happily provide reviews of products for free, especially if their blog is fairly new or supported by advertising elsewhere, whereas others may seek a small fee or freebies\discounts for their visitors. Whatever the deal, there is an unspoken code of conduct that a blogger with integrity will always be clear that they have been approached by the company whose products they are promoting. Independent eco-bloggers can now be found liaising with a wide range of businesses and organisations. It is clear that Tetra Pak has been working hard across the social media scene by promoting the company’s sustainable practices, resulting in increased awareness of opportunities for recycling cartons. Establishing such an effective presence offers benefits to blog owners and businesses alike. Bloggers are able to provide fresh, authoritative and sometimes unique content for their readers, while companies are able to communicate directly with the end consumer who otherwise may be impossible to reach. Unlike traditional media, it also allows for immediate feedback and responsive action. Also, unlike print, there are opportunities for ideas to spread throughout other blogs, as experienced by WRAP’s Recycle Week campaign that took place last year. Elsewhere, Nestlé is busy actively engaging blogs to raise awareness of efforts to reduce packaging, which holds significant interest to consumers who support the emerging trend for zero waste. From a retailer’s perspective, Abel & Cole is an example of a business that has developed close relationships with bloggers to promote its produce delivery service, often using special offers for blog readers as well as freebies for the writer, but also providing interesting material in more ways than one. Although independent bloggers are becoming an established element of PR practice, there are still lessons to be learned. Engaging influential eco-bloggers is most effective when communications are based on relationship marketing rather than direct marketing models, which could be considered as intrusive spam especially by bloggers who hold a high value on their time. And it’s not just blogs that provide the opportunity for promoting your message. There’s also the emerging power of Twitter that allows content to reach the modern day chattering classes within minutes. So if you happen to find the support of an eco-blogger who is also well established on Twitter, you could have a much wider audience at your fingertips. Karen Cannard The Rubbish Diet www.therubbishdiet.co.uk Finalist: 2009 MediaGuardian Awards for Innovation. Independent Media Category Useful sources: Best Green Blogs directory: www.bestgreenblogs.com Twitter www.twitter.com Wefollow, Eco twitter directory: http://wefollow.com/twitter/eco 05 SECTION TITLE RECYCLING The importance of recycling cannot be squashed By Fay Dashper, Recycling Manager, Tetra Pak UK I think the environment should be included as part of our national security. Defence of our resources is just as important as defence abroad. Otherwise, what is there to defend? So our team salaries may not quite match those of Hollywood actor and environmentalist Robert Redford, but we certainly share his vision. 2009 was a challenging and busy year for environmentalists, from concerns at the start of the year around the stability of the waste re-processing market, through to the 10:10 Guardian campaign and the Copenhagen summit. Here in Wrexham, we’ve been similarly busy playing our part: growing the hugely-expanded carton recycling infrastructure around the UK and – just as importantly – engaging directly with parents and kids to ensure even more juice and milk cartons are heading into the recycling streams. local residents to recycle, whilst some Local Authorities have introduced cartons into their ‘on the go’ street recycling collections. When combined with our carton collection service for schools and businesses this creates even more efficient ways to recycle. It’s the efficiency message we’ve been pushing to the keen recyclers all year: squash your cartons before you recycle them and fit at least three times more into your recycling bin! But, of course, our recycling commitments for 2010 reach further than ‘squash’. We’ll continue to work with our industry body, ACE UK, to encourage the remaining Local Authorities to switch to kerbside collections and help consumers to realise how easy it can be to recycle their used cartons. How do you squash yours? That’s the question we asked the nation in 2009 via our YouTube competition. Thanks to national, regional and online coverage, local events and photo-shoots with Local Authorities, we received some fantastic video entries of the most imaginative ways people squash their cartons before recycling. From a dancing Scotsman, to a Power Ranger using his secret powers, to cartwheels and arm wrestles on cartons, every squash counted! The winner, seven year old Niamh Arthur, was announced in December following a public vote. Her ‘On your bike’ squash video proved to be the national favourite. Niamh and her squashed carton As 2010 begins, 349 Local Authorities are now collecting cartons for recycling; that’s 86% of the UK. Even better, one in five Councils have now introduced cartons into their kerbside collections, making it even easier for 06 06 RECYCLING SECTION TITLE COURTAULD II – THE CARBON FUTURE The Courtauld Commitment was launched in 2005 by WRAP, in conjunction with leading UK grocery retailers and the British Retail Consortium. The commitment marked a radical departure in tackling packaging waste, largely because it was voluntary in nature and has seen the number of participating organisations snowball. There are now over 40 signatories, including major retailers such as Tesco and Sainsbury’s as well as food and drink companies such as Coca Cola and Cadbury’s. The signatories commit to working closely with WRAP to develop ways of tackling waste across the supply chain. The aim is to reduce the weight of packaging, increase the amount of recycled content and increase recyclability. It has already reached its initial target of phasing out packaging waste through design and is widely seen as a great success. But with the current agreement due to expire this year, a new agreement is likely to be put in place very soon. The focus of the new Courtauld Commitment will move with the times – the challenge is to tackle carbon footprinting and media speculation has focused on the role recycled content could play in assessing packaging’s environmental impact. While Tetra Pak warmly welcomes the shift of emphasis onto carbon – and the use of recycling as a way of measuring success – we view renewability as the missing piece of the jigsaw. We believe the new Courtauld Commitment requires a more sophisticated view of measuring environmental impact of packaging – including consideration of the full lifecycle of a product. Tetra Pak has been working hard to raise awareness of renewability both among consumers and with policy makers. We are keen to see the importance of renewability reflected across all environmental policy initiatives – from the Milk Road Map to Defra’s Packaging Strategy. Rupert Maitland-Titterton, Environment and Communications Director, Tetra Pak UK & Ireland 07 CLIMATE CHANGE What was Copenhagen targets and funding for poorer nations to limit greenhouse gases. What was achieved? What was it? The UN Climate Change Conference took place in Copenhagen between 7 and 18 December 2009, with the ultimate aim of cutting greenhouse gas emissions. The journey to Copenhagen was long and at times slow: the Kyoto protocol was a significant step forwards with initial targets; the Bali Road Map set up a “framework” for climate change mitigation and the aim at Copenhagen was to fix ambitious new targets. What did it seek to achieve? The fundamental aim of Copenhagen was to create a new treaty to follow the Kyoto protocol, which expires in 2012. The hope was that the summit would create new targets for industrialised nations to reduce carbon emissions, with tailored 08 The conference was the subject of some bitter disputes, particularly between developed and developing nations. On the positive side, a small number of nations – including the US and China – signed the nonbinding Copenhagen Accord to curb greenhouse gas emissions and hold the increase in global temperature below 2C. The Accord also made $100bn a year available to developing countries. However, the conference failed to deliver a legally binding deal or any commitment to reach one in future. What does it mean for business? There was much debate about how the conference would impact on UK businesses. The most obvious area was regulation, with a global deal leading to changes to a host of regulatory tools – from the emissions trading scheme to Producer Responsibility Notices. However, failure to reach agreement led business groups to denounce Copenhagen as “a missed opportunity”. The most immediate impact was a dramatic fall in the price of carbon, although the wider consequences are yet to be felt. What do we think? Tetra Pak wanted to see the creation of ambitious new targets as a means of challenging businesses to become greener. However, we felt it vital that targets were set in a strong international framework, in order to provide clarity for business. We believe that tackling climate is important for everyone – that’s why we are working as an integral part of WWF’s Climate Savers programme. This requires us to set ambitious targets for reducing our emissions, even as we grow as a business. Tetra Pak continues to work with its customers and partners to raise the issue of climate change. AROUND THE WORLD ROCKING ALL OVER THE WORLD Tetra Pak cartons… quite literally a world of possibilities. In the UK we know and love milk, juice, and even chopped tomatoes and wine in a variety of Tetra Pak formats, but the possibilities don’t stop there. Here are some of the most innovative and unusual from around the world, but we’d love to hear your favourites you’ve spotted on your travels… 1. Bozita paté with minced beef for dogs (Sweden) 2. Feta/Istanboli cheese (Egypt) 3. Gatorade orange sports drink (Guyana) 1 4. Natural mineral water (Netherlands) 5. Gin (Mozambique) 2 Ian Williamson Retail Manager 3 5 4 09 DID YOU KNOW? One in five councils now recycle at kerbside The number of Local Authorities that collect beverage cartons at kerbside has risen to one in five. Cambridge City Council is the latest in a series of Local Authorities which have followed the success of carton recycling bring banks by introducing kerbside collection, making it even easier for residents to embrace carton recycling. Residents can simply place their empty cartons into household recycling boxes or sacks for collection. Fay Dashper, Recycling Operations Manager at Tetra Pak, commented, “By enabling cartons to be recycled though kerbside collections, councils like Cambridge City are now at the forefront of recycling efforts in the UK. They are helping their residents to recycle even more of their cartons, more easily. We and our industry partners are committed to increasing the level of carton recycling in the UK and our work with local councils across the country takes us and people living in these areas one step closer to achieving that.” Since April 2007, the UK carton industry has made significant funding available to help Local Authorities interested in starting up carton collection schemes in their area. Since the introduction of carton recycling schemes across the nation by Tetra Pak and the Alliance for Beverage Cartons and the Environment (ACE UK), cartons can now be recycled in 86% of UK Local Authority areas, and one in five Local Authorities now collect cartons at kerbside. 10 DID YOU KNOW? You can read and download Tetra Pak News at www. tetrapakrecycling.co.uk/ tp_news.asp Tetra Pak (UK) Ltd Bedwell Road, Cross Lanes, Wrexham LL13 0UT, UK Telephone +44 (0) 870 442 6000 Fax +44 (0) 870 442 6001 Email: [email protected] Tetra Pak (Ireland) Ltd 5th Floor, Tuansgate, Belgard Square East, Tallaght, Dublin 24, Ireland Telephone + 353 (0) 1 4678000 www.tetrapaksustainability.com www.tetrapakrecycling.co.uk/tp_ news.asp www.tetrapakprocessinguk.co.uk Tetra Pak, Tetra Brik, Tetra Classic, Tetra Prisma, Tetra Recart, Tetra Rex, Tetra Top and Tetra Wedge are Trademarks belonging to the Tetra Pak Group. Cert no. SGS-COC-0620 Printed digitally without the use of film separations, plates and associated processing chemicals. All the electricity used in this production process was generated from renewable sources and any paper waste is recycled. Beacon Press is accredited with ISO 14001 and registered to EMAS environmental management systems. The company is CarbonNeutral® and has been awarded The Queens Award for Enterprise: Sustainable Development.
Similar documents
tetra pak news - Tetra Pak® Recycling
advertising, marketing and brand building. innocent is a particularly good example here – their packaging carries the same light-hearted tone that is so crucial to their website and external commun...
More information