Self Catering Sector Annual Report

Scottish Accommodation Occupancy Survey
Annual report 2012 – Self-catering
R
e
c
e
©TNS 2013
Contents
1
What is the Scottish Accommodation
Occupancy Survey?
03
2
Self-catering
08
3
Appendix – survey data
©TNS 2013
14
2
1
What is the Scottish
Accommodation Occupancy
Survey?
©TNS 2013
Survey introduction
The most up-to-date and
detailed
source
of
information for monitoring
the performance of the
tourist
industry
in
Scotland.
Information is collected
and analysed, with results
available within several
weeks of the end of each
month.
This report presents the key themes coming from the 2012 data for the five main accommodation sectors*
(shown below). Detailed data tables are available separately.
Hotels
Guest Houses/
B&Bs
Touring caravan
& camping parks
Hostels
Self-catering
R
e
c
e
*Where available, comparative figures from previous years are also presented throughout the report. Separate sector specific reports are also available.
Throughout the reports the following abbreviations have been used: SE = Scottish Enterprise area, HIE = Highlands and Islands Enterprise area, MBSE = Moray,
Badenoch and Strathspey Enterprise area, ALLFV = Argyll, Loch Lomond and Forth Valley area.
©TNS 2013
4
Methodology
At the start of each month in 2012, operators received a form. On the form, the information requested varied by
sector, as follows:
Serviced
Arrivals;
Guests (including
business);
Rooms occupied;
Additional beds
and rooms used (if
any).
Self-catering
Caravan/ Camping Parks
Hostels
Lets;
Number of nights
let;
Number of
pitches;
Arrivals (UK/
Overseas);
Pitches let;
Tariff;
Tariff per pitch.
Guests (UK/
Overseas);
Party size
Additional beds
used (if any).
Completed forms were returned to TNS Travel and Tourism for analysis at the end of the month. Data for the whole of
2012 was re-run following the end of the year to include any forms returned after the monthly analysis was complete.
The figures reported are based on the annual re-run and therefore may vary from those initially produced in the
monthly summaries.
©TNS 2013
5
The benefits of participation
Comprehensive
and
up-to-date
information on the demand for
accommodation in Scotland.
Participants receive monthly reports
with a record of their own occupancy
rates, those of similar businesses in
their area and in Scotland as a whole.
The monthly reports are an invaluable
business tool, for example, in business
planning, loan/grant applications etc.
Participation comes at no cost – all
materials and results are provided free
of charge.
Information provided is treated in the
strictest confidence, with data only
publicly available in aggregate form.
The identity of participants is strictly
confidential.
©TNS 2013
6
Taking part
Getting started
Monthly data
Results sent
On joining the survey and
annually
thereafter,
participants supply basic
information
about
their
establishment.
Monthly occupancy data
can be supplied using a
number
of
methods
including online, email, post
or fax.
All participants receive an
individual results sheet,
comparing their data with
their area and Scotland
overall.
Monthly summary sheets
are also provided giving
details of occupancy rates
in Scotland by variables
such as size, location,
classification etc
To learn more/ take part:
Contact the TNS Occupancy Team:
e:[email protected]
T: 01312433900
Online participants can also
undertake
their
own
additional analysis using a
dedicated online portal.
Or email [email protected]
©TNS 2013
7
2
Self Catering
©TNS 2013
A Positive Ending
Unit Occupancy
Most monthly rates were variable between 2011 and 2012, however, the year
ended with an increase in December and the overall annual unit occupancy rates
were similar.
Average unit occupancy:
44%
43%
2011-2012 percentage point
change:
4
4
2
1
2011
2012
-1
-2
-3
-6
-7
-8
JAN
©TNS 2013
FEB
MAR 54
APR
‘11 MAY
JUL
AUG
SEP
OCT
DEC
9
Going deeper with grading
Unit Occupancy
Although a general correlation between grading and unit occupancy remains,
increases were recorded for 2 star and 4 star, while the rate for 5 star units fell in
2012.
65% 2011
52% 2012
37% 2012
31% 2011
2 Star
©TNS 2013
48% 2011
4 Star
57% 2012
54 ‘11
5 Star
10
Looking at location
For most areas, the annual average unit occupancy rates were fairly similar.
Cities/ large towns were the exception – recording a much higher annual
average.
62%
43%
City/ large town
42%
Small town
Seaside
43%
Country village
2012
©TNS 2013
11
Accommodation choices
Following a decrease in the annual average rate for caravan holiday homes, the
rates for the various accommodation types were more level in 2012.
52% 2011
43% 2012
45% 2012
43% 2012
Caravan Holiday Homes
©TNS 2013
Chalet
Other
12
An optimistic start
Despite an increase towards the end of the year, operator business confidence
did not reach the more confident level recorded at the start of 2012.
70%
59%
46%
2001
201
January
2001
June
2001
201
December
2012
©TNS 2013
13
3
Appendix – survey data
©TNS 2013
Appendix – unit occupancy by area
Unit Occupancy
44%
Aberdeen & Grampian
Angus & Dundee
52%
Perthshire
52%
57%
Fife
37%
ALLFV
62%
Edinburgh & Lothians
47%
Scottish Borders
44%
Dumfries & Galloway
Ayrshire & Arran
Glasgow & Clyde Valley
Highlands
Western Isles
Orkney
©TNS 2013
19%
49%
47%
37%
45%
15
Business confidence appendix data
2012
30%
39%
27%
38%
42%
54%
40%
44%
47%
37%
34%
41%
40%
59%
60%
73%
70%
62%
61%
60%
58%
63%
56%
66%
53%
Not very/Not at all
46%
Jan
Feb
Mar
©TNS 2013
Apr
May
Jun
Very/Quite
Jul
Aug
Sep
Oct
Nov
Dec
Ann
average
16
Self-catering sample sizes
No. of Properties
Making returns
Closed
Analysis sample
January
627
87
540
February
612
100
512
March
629
71
558
April
640
10
630
May
638
8
630
June
619
7
612
July
620
6
614
August
614
3
611
September
603
8
595
October
603
22
581
November
569
70
499
December
565
77
488
Average
612
39
573
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-Catering Monthly Unit Occupancy 2012 (%)
Unit Occupancy
January
19
February
28
March
25
April
44
May
49
June
62
July
66
August
69
September
58
October
44
November
27
December
25
Self-catering Trends in Unit Occupancy (%)
Unit
occupancy
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
50
51
53
52
55
55
54
52
52
51
43
44
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering unit occupancy by National Park status (2012, annual average
%)
2012
Not National Park
45
In National Park
43
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering unit occupancy trends (monthly averages, %)
Unit Occupancy
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
January
25
19
22
21
24
27
26
27
22
25
21
19
February
27
30
32
34
35
35
34
37
33
35
24
28
March
17
33
27
30
40
31
35
40
30
34
26
25
April
44
43
57
54
47
61
54
48
54
54
50
44
May
53
58
62
55
57
62
62
63
64
62
48
49
June
61
70
63
66
70
66
68
67
65
69
62
62
July
78
77
79
79
80
81
81
76
79
75
69
66
August
88
86
89
86
88
88
87
83
82
77
76
69
September
68
64
68
67
72
69
68
63
65
63
56
58
October
54
55
57
58
60
59
60
55
55
53
52
44
November
30
26
30
31
32
31
32
29
31
28
27
27
December
33
31
34
33
37
33
33
31
32
28
21
25
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering trends in unit occupancy by property type (annual averages %)
Chalets
Caravan Holiday Homes
Other properties
2005
55
51
2006
54
50
2007
56
51
Unit occupancy
2008
2009
53
53
43
44
2010
48
49
2011
40
50 (52)
41
2012
43
43
45
Self-catering trends in unit occupancy by location (annual averages %)
Unit Occupancy
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
City/ large town
57
53
48
52
56
54
53
47
56
71
60
62
Small town
44
49
47
44
42
42
45
44
37
42
41
43
Seaside
49
49
52
53
55
55
55
52
50
49
38
42
Country/ village
50
51
53
53
55
56
55
53
53
49
43
43
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering trends in unit occupancy by letting agent (annual averages %)
Unit Occupancy
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Agent
39
47
47
40
38
46
49
46
46
49
46
50
Non-agent
52
50
53
53
57
55
54
53
52
51
40
43
Self-catering - trends in unit occupancy by grading (annual averages %)
Annual Average Unit Occupancy
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Not graded
39
40
54
54
57
55
54
52
37
38
2 star
50
49
47
46
44
44
43
47
31
37
3 star
54
54
52
54
53
50
49
47
40 (41)
41
4 star
58
59
58
57
55
54
54
54
45 (48)
52
5 star
70
71
75
71
66
60
61
65
65 (63)
57
All graded
55
56
55
55
53
51
51
51
44 (45)
46
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering business confidence levels – next 12 months (2012, %)
Very/ quite confident
Not very/ not at all confident
January
70
30
February
61
39
March
73
27
April
62
38
May
58
42
June
46
54
July
60
40
August
56
44
September
53
47
October
63
37
November
66
34
December
59
41
Ann avg
60
40
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering – regional unit occupancy trends by former ATB (annual
averages, %)
Annual Average Unit Occupancy
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Aberdeen & Grampian
46
46
47
50
49
49
52
51
50
44
39
44
Angus & Dundee
37
34
46
49
52
59
59
59
50
53
55
52
Perthshire
58
60
59
58
62
61
61
59
57
51
51
52
61
48
56
55
57
54
56
58
58
56
44
(45)
57
ALLFV
46
47
49
49
54
53
51
50
47
46
37
37
Edinburgh & Lothian
57
56
52
56
67
67
66
54
58
74
60
62
Glasgow & Clyde Valley
47
50
48
48
49
51
45
46
55
63
47
49
Ayrshire & Arran
37
49
50
47
47
45
46
42
39
33
23
19
Scottish Borders
45
50
51
48
54
55
57
53
56
52
42
47
Dumfries & Galloway
45
47
51
46
51
47
46
46
40
45
42
44
56
58
60
59
58
59
60
56
59
57
44
(46)
47
Orkney
39
42
41
44
50
46
45
43
50
43
34
45
Western Isles
41
41
37
33
47
41
40
39
42
39
37
37
Fife
Highlands
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering - trends in unit occupancy by SE LEC (annual averages %)
Unit occupancy
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
Forth Valley
56
53
52
51
51
50
50
50
46
45
37
39
Dunbartonshire
59
63
67
64
63
66
62
64
65
58
58
Renfrewshire
55
43
38
37
45
28
29
27
35
37
Glasgow
66
64
56
55
58
60
56
54
65
69
58
64
Lanarkshire
37
44
42
45
49
48
43
47
44
49
49
42
Edinburgh & Lothians
57
56
52
56
67
67
66
54
58
74
60
62
Scottish Borders
47
50
51
48
54
55
57
53
56
52
42
47
Dumfries & Galloway
37
47
51
46
51
47
46
46
40
45
42
44
Ayrshire
46
48
49
45
47
47
44
41
35
30
21
18
Fife
61
48
56
55
57
54
56
58
58
56
44 (45)
57
Tayside
54
54
56
56
60
61
61
59
55
52
52
52
Grampian
51
48
53
55
52
52
55
51
49
37
44
44
SE overall
50
51
53
52
55
54
54
52
50
51
45
47
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013
Self-catering - trends in unit occupancy by HIE LEC (annual averages %)
Unit occupancy
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
MBS
45
48
45
49
46
49
52
51
53
50
40
46
Caithness & Sutherland
51
49
49
46
44
48
51
49
47
44
36 (39)
27
Orkney
39
42
41
44
50
46
45
43
50
43
34
45
Western Isles
41
41
37
33
47
41
40
39
42
39
37
37
Ross & Cromarty
52
51
55
54
55
58
58
54
57
56
39
45
Skye & Lochalsh
57
58
64
65
63
63
65
68
68
68
55
51
Inverness
60
74
76
75
71
70
67
63
62
61
50
58
Lochaber
64
67
67
64
64
64
65
62
66
61
54
52
Argyll & Isles
43
45
47
48
54
54
51
49
46
45
35
36
HIE overall
49
50
52
52
54
55
54
53
53
51
40
41
Scottish Occupancy Survey 2012 -SELF CATERING data updated 9th April 2013