inside bay area

INSIDE BAY AREA
2014 RATE CARD
SUNSET INSIDER GUIDE: BAY AREA—
AN ADVERTISING INVESTMENT THAT WORKS
> Sunset Insider Guide: Bay Area allows advertisers to reach
563,000 readers in the greater San Francisco Bay Area five
times a year1
> Your ad will be surrounded by relevant editorial focused
specifically on the San Francisco Bay Area
> Sunset has more than 100 years of relationship building with
Bay Area consumers. Sunset is a companion they know
and trust
THE SUNSET BAY AREA AUDIENCE
READERS INVEST IN THEIR HOMES
> 55% made home improvements, decorated or purchased
furnishings in the past year
> 50% purchased kitchen appliances or cooking/serving products
in the past year
> 48% purchased garden or property maintenance products in
the past year
THEY’RE FOOD ENTHUSIASTS
SUNSET READERS ARE INVOLVED
AND RESPONSIVE
> 98% of subscribers read 3 or more of the past four issues
> 96% are inspired by Sunset to try new ideas
> 94% say Sunset fits their lifestyle
> 96% are inspired by Sunset to see local attractions
> 99% took action after reading an issue of Sunset
INSIDE BAY AREA AT A GLANCE
> Rate base: 136,000
> Cover price: $4.99
> Frequency: 5 issues (April, June, September, October, December)
> Distribution: San Francisco Bay Area
AUDIENCE PROFILE
> 61% cooked for fun or entertained in the past year
> 64% enjoy being creative in the kitchen
> 79% enjoy different types of food
THEY ENJOY ALCOHOLIC BEVERAGES
> 78% have had alcoholic beverages in the past 6 months
> 62% have had wine in the past 6 months
> 61% are willing to spend more for a quality bottle of wine
READERS LOVE CULTURAL ACTIVITIES…AND TRAVELING
> 47% attended cultural activities2 in the past year
> 64% took a domestic vacation in the past year
> 57% stayed at a hotel/motel on a domestic trip in the past year
> Female: 61%
Male: 39%
> Average household income: $186,906
> Homeowners: 82%
> College educated: 93%
> Median age: 53.3
THEY’RE STYLE-CONSCIOUS CONSUMERS WHO BUY
PREMIUM QUALITY…AND THE LATEST TECHNOLOGY
EDITORIAL THEMES
> 59% are willing to pay more for a product that is environmentally safe
> 73% buy brands that reflect their style
> 78% are typically willing to pay more for high-quality items
> 59% prefer products that offer the latest in new technology
PLUS, THEY’RE GREEN SHOPPERS
• Dining
• Arts and culture
• Shopping and design
• City vacations
CALIFORNIA
SUNSET INSIDER GUIDE:
BAY AREA VS. SF CITY MAGAZINES
RATE BASE/CIRCULATION
A Insider Guide: Bay Area
MARIN
CONTRA
COSTA
SAN FRANCISCO
147,379
San Francisco Magazine
81,110
7x7 Magazine
50,000
1
Audience estimate based on 136,000 rate base x 4.14 Sunset total audience readers-per-copy
2
Attended art galleries/shows, dance or music performance, live theater or museum
Sources: 2013 Spring & 2013 Doublebase GfK MRI, Publisher defined edition; Sunset reader panel profile, Apr 2013; Sunset
2013 Readership Study; 6/30/13 AAM Statements; 7x7 2013 Media Kit
ALAMEDA
SAN MATEO
SANTA
CLARA
ADVERTISING SPECIFICATIONS
MECHANICAL REQUIREMENTS
Ad files are to be sent via the Time Inc. web ad portal at
http://direct2time.sendmyad.com. No color proof is
required. Publisher reserves the right to “pick-up” previously run ad
materials, if available, when new material is not received by close
date.
83 ⁄8" x 10½"
BINDING: Perfect, jogs to foot
PRINTING: Body and covers, web offset
TRIM SIZE:
UNIT SIZES AVAILABLE
SIZE
NON-BLEED
BLEED
LIVE AREA
TRIM
PDFX1a (version 1.3) required. If you cannot provide that format,
call Rosana Chang at (212)522-7792 for specific instructions.
Page
7 ½" x 10"
8 ⅝" x 11"
7½" x 10"
8 ⅜" x 10½"
RESOLUTION
½ page vert.
3 ½" x 10"
4¼" x 11"
3½" x 10"
4" x 10½"
Sunset prints at 133-line screen, so images should be 266 dpi
or higher.
½ page horiz.
7½" x 4 ⅞" 8 ⅝" x 5 ½"
7½" x 413⁄16"
8 ⅜" x 5 3⁄16"
ACCEPTABLE FILE FORMATS
PROOFING
No color proofs are required. The presses will run to industry-standard inking levels.
2014 NET ADVERTISING RATES
FOR MATERIALS QUESTIONS OR SUBMISSIONS, CONTACT:
Full page
½ page
INSERTIONS PER 12-MONTH PERIOD
1–2x
3–4x
Rosana Chang
(212)522-7792
[email protected]
$14,840
$9,310
$13,801
$8,658
5x
$12,911
$8,100
If agency places advertising, divide by 0.85 to generate gross rates.
Rates are net and not agency commissionable. All rates are shown per ad.
2014 PUBLISHING CALENDAR
SPACE CLOSE,
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SBURG
BERKEL EY :: HEALD
SAUSA LITO ::
:: OAKLA ND ::
:: HAYES VALLEY
N :: MARIN A
L HEIGHT S :: MISSIO
OND :: BERNA
OUTER RICHM
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San Francisco
The Balboa
time warp
The more things change
in this Outer Richmond
EN District neighborhood, the
OP
more they stay the same.
flicks, but it wasn’t too long before
the place started looking downright jaunty. 3630 Balboa St.;
cinemasf.com.
SHOP Up
the street from the
Balboa Theatre, Mixed Nuts
clutters its sidewalk space with
Little Marina Green
KEL
ERIN KUN
THOMAS J. STORY (4)
At the oceanmost fringes of
Balboa Street, it always feels like
1962. The old movie theater
marquee. The plastic laminate–
counter restaurants and untrendy
bars. The Outer Richmond is a
place drifting through time at its
own leisurely pace. But lately
there’s been a whiff of change in
the fog. Maybe it began when the
Balboa Theatre switched out its
musty recliners for comfortable
seats and started showing first-run
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INSIDE BAY AREA
E AT /
Oakland
E AT /
MEE T /
E AT /
Palo Alto
There will be
tacos
Good news for all those forlorn
techies whose companies don’t
employ corporate chefs: You no
longer have to eat at your desk.
Tacolicious has opened its
third stop in the mini chain’s
march south from San Francisco’s Marina. This branch is the
brightest yet, with big windows
opening onto the street, and the
dining room displays a vast
mural of Atotonilco el Alto, a
town in Jalisco that produces
primo tequilas. The tacos
are authentic in size but
unorthodox in filling: chicken
bánh mì, for instance, or the
asparagus, green garlic, mushroom, and fingerling potato
option for vegetarians. The
place is open till midnight
daily, but be warned—the
noise level rises as the evening
progresses. $$; 632 Emerson St.;
tacolicious.com.
E AT /
By the year 2020, according
to San Francisco’s official plan,
20 percent of all trips in the city
should be made by bicycle. Cue
the eye-rolling. But maybe it’s not
such a crazy idea—as long as
you’re riding the right kind of
bike. Just ask KAREN WIENER
AND BRETT THURBER , proprietors
of The New Wheel, a bike shop
in Bernal Heights that rents and
sells torque-sensed (a type of
pedal-assist) electric bicycles.
“It’s such an inclusive technology,”
Thurber says. “They get over the
problem that bikes sometimes
have, which is that they aren’t
always the easiest and most
convenient way to get around.
You don’t need to get a workout
every time you want to go to the
grocery store.”
What are your earliest twowheel experiences?
KAREN WIENER : After a trip to
Copenhagen in high school—that’s
such a bicycle city—I begged my
mom to go to the Re-Cyclery in
San Rafael and find me a bicycle.
I rode everywhere.
BRETT THURBER : My parents
brought me down to Avenue
Cyclery on Stanyan Street in San
San Francisco
San Francisco
Here to stay
After a year of holding pop-up
dinners in an unbeloved Bernal
Heights trattoria, chef-owners
Tony Ferrari and Jonathan
Sutton took it over as Hillside
E AT /
San Francisco
Yes, it’s a
toast bar
The Mill isn’t a Portlandia
punch line, though it skates
perilously close. Occupying a
34F J U N E 2 0 1 3 ❖ S U N S E T
MBA0613B_Part_2.indd 6
San Francisco
The electric bike
evangelists
What genius at the city’s Rec
and Parks department thought
of pairing Dynamo Donut and
Coffee with the Little Marina
Green snack kiosk? That
person deserves a raise. After
taking over last year, the
Dynamo crew unblocked the
boarded-up windows, set out
cafe tables and umbrellas, and
every day but Monday has been
dispensing Four Barrel coffee
and nearly a dozen kinds of
doughnuts to shivering tourists
and dog-walking locals alike.
As at Dynamo’s Mission
District HQ, the best seller here
is the bacon maple apple, but if
there’s an apricot cardamom
left, grab it. Now. 110 Yacht Rd.;
dynamodonut.com.
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INSIDE BAY AREA
Breakfast
on the bay
Oakland’s new triple treat, Duende, rolls out a Spanish restaurant,
a live-music space, and a bodega all under one roof.
0
❖ SUNSET
34F
Supper Club. But rather than
talking some tech titan into
funding a pricey build-out, the
two crowd-sourced the cash,
hitting their Kickstarter goal of
$25,000 in 46 days. After a
quick reno—white walls, bare
wooden floors, and schoolhouse
chairs and tables add up to a
look best described as Shaker
tavern—the restaurant opened
last winter. The food? Seasonal,
local, and skillfully done: duckliver pâté served with verjus
gelée, crostini, and whole-grain
mustard, say, or halibut with
quinoa and green garlic. $$;
300 Precita Ave.; hillsidesupper
club.com.
Spirit by way
of Spain
You have to wonder whether
restaurant owners are all reading from the same how-to
manual: Decorate with bare
wood. Write sparse seasonal
menu. Stock obscure booze.
Then along comes Uptown’s
Duende to remind us that
eating out can be unpredictable—exciting even. Chef and
owner Paul Canales presides
over the sprawling art-filled
space—which encompasses
a restaurant, music venue, and
bodega—to deliver an atmosphere as soulful as his
Spanish/Basque cooking. You
can walk across a floor made of
old fence posts to buy olive oil
from a tap, or order a coffee and
pastry and hang out beneath
a Raymond Saunders painting
while you listen to live flamenco
music. Or settle in for a snack of
txipirones, lightly battered baby
squid tossed over a lemony
frisée with a slow-cooked egg
on top. Pair that with a flute of
cava, and you might feel the
spirit. Or, as they call it in
Spain, the duende. $$; 468 19th
St.; duendeoakland.com.
page
old signage and furniture
salvaged from neighborhood
garages and beyond. “Yeah, this
is the kind of place an old guy
101
should be running,” says 29-yearSAN
FRANCISCO
Balboa St.
old Brandon Clark, a graphic
designer who escaped the nineGolden Gate
Park
to-five to open the shop last year.
1
He may be right. Amid the retro
treasures he and his partner have
collected (desk fans, movie
like a ladies’ tearoom. Those sedateprojectors), you’ll find rehabbed
sounding shrimp and avocado
light fixtures, vintage chairs, and
mini panini turn out to be doused
upcycled Americana like early
with
Scrabble boards and wooden
Main
Citypiquant jerk sauce and fresh
Secondary City
Geary Blvd.
salsa way better than bridge-club
pinball machines. And soon,
Balboa St.
to
fare, 5thanks to
Clark’s own line of skateboards.
SanTokyo-trained
Francisco
chef-owner Kristoffer Toliao. The
3243 Balboa; (415) 633-6887.
housemade spiced
honey makes
Street Name
Water type delicious.
Name
EAT The newish Cassava, a few Feature
the
tea latte delicately
doors away from the Balboa
Lunch
STATE
NAME$, prix-fixe dinner $55;
Theatre, is a tiny cafe that looks
3519 Balboa; cassavasf.com.
Francisco to buy one, and they
made me ride back up to our
house. They were in their car next
to me as I was dying up the hill.
KW: They live at the exact top of
Ashbury Heights—brutally steep.
When did you go electric?
KW: We were at Cal. Brett’s
thesis was due in two weeks, and
he was procrastinating. He read
an article about electric bikes in
Europe. He was trying to come
up with something to do after
school. This was 2009, so if you
graduated with a history degree,
you were out of luck.
BT: All the pedal-assisted bikes I
tried were like riding a washing
machine. Finally I found a Trek
bike with a BionX motor at
Lombardi Sports and rode it to
the top of Pacific Heights. That
was the aha moment. It wasn’t
just a concept; it really worked.
How does it work?
BT: It senses how hard you’re
pedaling, and then the motor
gives you power in proportion,
up to about 20 miles per hour.
Above that, it doesn’t stop you,
it just stops helping you.
Where would you send
someone who’s rented a
bike for the day?
BT: Straight up Twin Peaks. Then
down Seventh to Golden Gate
Park, out to the beach, around to
Lands End and the Legion of
Honor, Fort Mason, Fisherman’s
Wharf, back down Illinois to
Dogpatch, up and over Potrero
Hill, and down Harrison.
KW: And Trouble Coffee
Company in the Outer Sunset—
don’t forget Trouble Coffee.
BT: It’s a great way to see the
city. You’re outdoors, and you get
all the benefits of cycling without
the trying-to-get-back-up-the-hillto-your-house-and-being-in-a-badmood part. 420 Cortland Ave.;
newwheel.net. —Christine Ryan
At their Bernal shop, The New Wheel, Karen Wiener and Brett
Thurber help you take the crank out of your next bike ride.
ERIN KUNKEL (3)
s new kiosk on the
Dynamo Donut’
Photograph by
V ISI T /
now
ON SALE
April
June
September
October
December
2/3/14
4/1/14
7/1/14
8/1/14
10/1/14
3/21/14
5/23/14
8/22/14
9/19/14
11/21/14
The following are certain general terms and conditions governing advertising published in the U.S.
print and digital editions of Sunset Magazine (the “Magazine”) published by Sunset Publishing Corporation (the “Publisher”).
Clockwise from above:
Cassava’s shrimp and
avocado sliders; oldtimey finds at Mixed
Nuts include a 1940s
advertising statue of
a football player; the
1926 Balboa Theatre.
happening
A guide to what’s
od
in your neighborho
MATERIALS DUE
SUNSET MAGAZINE 2014 MAGAZINE ADVERTISING TERMS AND
CONDITIONS
INSIDE BAY AREA
INSIDE BAY AREA
ISSUE
1. Rates are based on average total audited circulation, effective with the issue dated January 2014.
Announcement of any change in rates and/or circulation rate base will be made in advance of the
Magazine’s advertising sales close date of the first issue to which such rates and/or circulation rate
base will be applicable. The Magazine Rate Card specifies the publication schedule of the Magazine, and its on-sale dates.
2. The Magazine is a member of the Alliance for Audited Media (the “AAM”). Total audited circulation is reported on an issue-by-issue basis in publisher’s statements audited by the AAM. Total audited
circulation for the Magazine is comprised of paid plus verified.
3. An advertiser running a full-run qualifying advertisement in the Magazine will automatically run in
the print and digital edition of the Magazine, unless the advertiser explicitly opt-outs in writing
of running in the digital edition, either on the insertion order or via email, by no later than
the ad close date. In the event advertiser opts-out of running in the digital edition of the Magazine for
any reason other than legal or regulatory considerations that advertiser reasonably believes would
prevent the advertisement from running in the digital edition, such advertiser’s ad placement will no
longer be deemed a “full-run” buy, and advertiser would therefore not be entitled to the benefits of
advertising on a full-run basis (by way of example and not limitation, the advertisement would not be
eligible for IBIT credits and may not be considered for premium placement). Certain advertisements
that are not standard and/or full-page run-of-book advertisements may not qualify to run in the digital
version, including but not limited to, scented units, non-standard fractionals (such as fractionals that
are less than ⅓ page) and business reply cards. Please consult the Publisher for details. If an advertiser elects to opt-out of the digital edition, such opt-out will apply to all devices and platforms.
With respect to the digital edition of the Magazine, depending on the device and/or platform on
which it is viewed, the Magazine may be viewed in one of two formats: (i) a straight from print magazine format, which is an exact reproduction of the design and content of the print version of the Magazine (the “Straight From Print Magazine Version”) or (ii) a designed for tablet/enhanced for tablet
magazine format, in which the design of the Magazine has been optimized for viewing on the device
on which it is displayed (the “Designed For Tablet Magazine Version”). Please consult the Publisher
for details.
Qualifying advertisements, depending on various factors, including but not limited to the device and/
❖ SUNSET
4/29/13 12:10 PM
or platform on which they are viewed, may be viewed in one of three formats: (i) “straight from print
advertising format” or “SFP” where the page on screen looks exactly like the advertisement appearing in the print edition; (ii) “designed for tablet advertising format” or “DFT” where the same creative
has been resupplied and designed for optimal reading on the device and/or platform and is meant to
be displayed at 100%; and (iii) “enhanced for tablet advertising format” or “EFT” where an advertisement has added enhancements and bonus content to transform the print content to more fully utilize
the digital medium (e.g., hotspots, photo slide shows, video, audio, in-app browser, etc.).
Qualifying advertisements running in the Straight From Print Magazine Version or the Designed For
Tablet Magazine Version of the digital edition of the Magazine will automatically run in a straight
from print advertising format. If an advertiser wishes to include its qualifying advertisement in the
digital edition in a format other than straight from print (i.e., designed for tablet advertising format or
enhanced for tablet advertising format), it must so indicate prominently on the insertion order by the
ad close date. Designed for tablet advertising format or enhanced for tablet advertising format may
not be available on all platforms or devices. Please consult the Publisher for details.
With respect to qualifying advertisements in a straight from print advertising format, if a URL exists in
the print creative, such URL shall be automatically activated unless advertiser notifies Publisher otherwise in writing; if the print creative has multiple URLs, Publisher shall activate the brand’s main URL
unless notified otherwise in writing. With respect to qualifying advertisements in a “designed for
tablet” advertising format, if such advertising creative contains one URL, Publisher shall automatically
activate that URL; if the advertisement contains more than one URL, Publisher shall activate the brand’s
main URL.
4. With respect to national advertisements that are less than a full-page but equal to or greater than
⅓ page that are running in the digital edition of the Designed For Tablet Magazine Version, such
advertisements will be framed by white space unless they are upgraded to a full page. Please consult
the Publisher for details regarding the opportunity to upgrade such advertisement. National advertisements that are less than a full-page that are running in the digital edition of the Straight From Print
Magazine Version shall appear as they appeared in the print edition of the Magazine.
5. Advertisers may not cancel orders for, or make changes in, advertising after the closing dates of
the Magazine.
order at any time. The advertiser and agency are jointly and severally liable for payment of all invoices for advertising published in the Magazine.
15. All pricing information shall be the confidential information of the Publisher and neither advertiser
nor agency may disclose such information without obtaining the Publisher’s prior written consent.
16. Any and all negotiated advertiser discounts are only applicable to and available during the
period in which they are earned. Rebates resulting from any and all earned advertiser discount adjustments must be used within six months after the end of the period in which they were earned. Unused
rebates will expire six months after the end of the period in which they were earned.
17. None of creative fees, special advertising print production premiums, digital edition upgrade fees
or DFT or EFT production fees earn any discounts or agency commissions.
18. The Magazine is subject to Time Inc.’s standard 2014 issue-by-issue tally (IBIT) pricing system.
19. Publisher reserves the right to modify these terms and conditions.
These Advertising Terms and Conditions were issued October 14, 2013.
TIME INC. 2014 ISSUE-BY-ISSUE TALLY (IBIT) PRICING SYSTEM
1. Magazine circulation delivery of the U.S. and North American editions of magazines published by
Time Inc. and its affiliates (collectively, referred to herein as the “Publisher”) is measured on an issueby-issue tally (IBIT) pricing system for full-run circulation advertising only. The IBIT pricing system is
administered by comparing, for each issue of a magazine in which an advertiser books space and
remits a cash payment for such advertisement, the issue’s total audited circulation as reported in the
magazine’s Publisher’s Statement issued by the Alliance for Audited Media (AAM) or the Brand
Reports issued by BPA Worldwide (BPA) for the first or second half of the 2014 calendar year and the
published total circulation rate base as set forth in the applicable magazine’s rate card.
2. In order to permit advertisers to apply earned IBIT credit in a timely manner, AAM Publisher’s Statements and BPA Brand Reports are used to calculate IBIT credit. The calculation may only be made
following the issuance of the Publisher’s Statements or Brand Reports for second half of the 2014
calendar year (July – December) and will be based on final billed earned advertising rates.
6. The Publisher is not responsible for errors or omissions in any advertising materials provided by the
advertiser or its agency (including errors in key numbers) or for changes made after closing dates.
3. Total audited circulation for magazines audited by AAM is comprised of paid plus verified (plus
analyzed non-paid for those magazines who count analyzed non-paid in their rate base). Total audited circulation for magazines audited by BPA is comprised of qualified paid plus qualified non-paid.
7. The Publisher may reject or cancel any advertising for any reason at any time. Advertisements
simulating the Magazine’s editorial material in appearance or style or that are not immediately identifiable as advertisements are not acceptable.
4. IBIT credits will be calculated on an individual insertion basis and will only be credited to an advertiser if the total audited circulation of the issue booked by the advertiser is lower by more than two
percent (2%) than its published circulation rate base.
8. All advertisements, including without limitation those for which the Publisher has provided creative
services, are accepted and published in the Magazine subject to the representation by the agency
and advertiser that they are authorized to publish the entire contents and subject matter thereof in all
applicable editions, formats and derivations of the Magazine and that such publication will not
violate any law, regulation or advertising code or infringe upon any right of any party. In consideration of the publication of advertisements, the advertiser and agency will, jointly and severally, indemnify, defend and hold the Publisher harmless from and against any and all losses and expenses (including, without limitation, attorney’s fees) (collectively, “Losses”) arising out of the publication of such
advertisements in all applicable editions, formats and derivations of the Magazine, including, without
limitation, those arising from third party claims or suits for defamation, copyright or trademark infringement, misappropriation, unfair competition, violation of the Lanham Act or any rights of privacy
or publicity, or any unfair commercial practice or misleading advertising or impermissible comparative advertising or from any and all claims or regulatory breaches now known or hereafter devised or
created (collectively “Claims”). In the event the Publisher has agreed to provide contest or sweepstakes management services, email design or distribution or other promotional services in connection
with an advertising commitment by advertiser, all such services are performed upon the warranty of
the agency and advertiser that they will, jointly and severally, indemnify and hold the Publisher harmless from and against any and all Losses arising out of the publication, use or distribution of any
materials, products (including, without limitation, prizes) or services provided by or on behalf of the
agency or advertiser, their agents and employees, including, without limitation, those arising from any
Claims.
5. If the total audited circulation of the issue booked by an advertiser is lower by more than two
percent (2%) than its published circulation rate base, the advertiser’s IBIT credit will be calculated by
multiplying the net cost after agency commissions (excluding production premiums) (“Net Cost”) of
the advertiser’s insertion in that issue by the difference between two percent and the actual percentage by which the total audited circulation is less than its published circulation rate base. By way of
example, if the “Net Cost” of the advertiser’s insertion is $100,000 and the total audited circulation
of an issue is three percent lower than its published circulation rate base, the IBIT credit would be
calculated as follows: $100,000 x (3% - 2%) = $1,000.
9. In consideration of the Publisher’s reviewing for acceptance, or acceptance of, any advertising for
publication in the Magazine, the agency and advertiser agree not to make promotional or merchandising reference to the Magazine in any way without the prior written permission of the Publisher in
each instance.
10. No conditions, printed or otherwise, appearing on contracts, orders or copy instructions which
conflict with, vary, or add to these Terms and Conditions or the provisions of the Magazine’s Rate
Card will be binding on the Publisher and to the extent that the Terms and Conditions contained
herein are inconsistent with any such conditions, these Terms and Conditions shall govern and supersede any such conditions.
11. The Publisher has the right to insert the advertising anywhere in the Magazine at its discretion,
and any condition on contracts, orders or copy instructions involving the placement of advertising
within an issue of the Magazine (such as page location, competitive separation or placement facing
editorial copy) will be treated as a positioning request only and cannot be guaranteed. The Publisher
will attempt to keep the same running order of advertisements in the digital edition as they appeared
in the print edition, but the Publisher does not make any adjacency guarantees or other promises
regarding competitive separation of the positioning of any advertisements in the digital edition. The
Publisher’s inability or failure to comply with any condition shall not relieve the agency or advertiser of
the obligation to pay for the advertising.
12. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate
all or any part of any issue(s) of the Magazine because of strikes, work stoppages, accidents, fires,
acts of God or any other circumstances not within the control of the Publisher.
13. Agency commission (or equivalent): up to 15% (where applicable to recognized agents) of gross
advertising charges after earned advertiser discounts.
14. Invoices are rendered on or about the on-sale date of the Magazine. Payments are due within 20
days from the billing date. The Publisher reserves the right to change the payment terms to cash with
6. IBIT credit must be used against future insertions, must be applied at the magazine at which it was
earned and must be used within 12 months after the issuance of the Publisher’s Statements or Brand
Reports for the second half (July – December) AAM/BPA reporting period and calculation of the
2014 IBIT credit. An advertiser may apply IBIT credit to any brand, product or division within the
same advertiser parent company.
7. IBIT credit will be issued net of agency commissions and must be applied to invoices net of agency
commissions. No agency commissions will be paid by the magazine on IBIT credit.
8. IBIT credit may be applied to production charges.
9. The magazine will not refund IBIT credit as cash.
10. Only full-run circulation advertising in regular issues as reported in Paragraph 3 of the Publisher’s
Statements issued by AAM and Paragraph 2 of the Brand Reports issued by BPA are eligible for IBIT
credit. The following are not eligible for IBIT credit: (a) special issues published in addition to the
normal frequency of a magazine (including those listed in Paragraphs 3 and 2 of the AAM Publisher’s
Statements and BPA Brand Reports, respectively) and (b) any issues specifically excluded from being
eligible for IBIT per the applicable magazine’s rate card. Notwithstanding the foregoing, if the advertiser opts-out of running its advertisement in the digital edition of the magazine because of legal or
regulatory considerations such advertisement shall remain eligible for IBIT credit.
11. No barter (whether cash paid or trade), standby or remnant advertising is eligible for IBIT credit.
12. IBIT credit will only be issued against eligible insertions that have been paid in full at the final
earned and billed (pre-IBIT) rate.
Issued: October 14, 2013
Sunset is a registered trademark of Sunset Publishing Corporation.
Sunset Publishing Corporation
80 Willow Road
Menlo Park, CA 94025
650/321- 3600
650/324 - 5745 (fax)
sunset.com
Inside Publications Manager
Melinda Sheehan
650/324-5631
650/322-1043 (fax)
[email protected]