November 2010 - Morris County Chamber of Commerce
Transcription
November 2010 - Morris County Chamber of Commerce
Inside this issue... Articles Stones of Crumbled Retirement Plans 1 NJ Starts Looking Better 1 Chip’s Tips What Not to Do During a Sales Slump 2 Cutting Edge Businesses Shouldn’t Pay the Golden Piper 8 November 2010 • Issue 11 / Volume 2 Stones of Crumbled Retirement Plans Lay Foundation of New Approach By Rod Hirsch In the last two years the nest egg of an entire generation has been cracked and scrambled. Humpty Dumpty’s great fall, tipped by the Wall Street collapse of 2008, turned from fairy tale to true-life nightmare for countless American workers – and their employers. Retirement Outlooks of Employees Despite dutiful saving habits and some help from the boss, millions of Americans watched helplessly as their retirement expectations were shaken by a financial crisis that swept from Wall Street to Main Street; a resultant stagnant economy; sinking interest rates and soaring unemployment; and slipping home values that have characterized the first decade of the 21st century. Planned retirement age increased in the last year - 2008 Also threatened was the ultimate promise of the American Dream, something that aging Baby Boomers took for granted because it was what their parents preached and lived – the payoff for all those years of hard work. The prevailing uneasiness and uncertainty eroded carefully-built 401(k) plans and doomed traditional pension plans. Paternalistic by nature but forced by necessity to be realistic, many companies cut back or eliminated employee retirement benefits. Meanwhile, the stagnant economy has forced both workers in lower-paying jobs and higher-paid professionals and executives to curtail saving for retirement. Paying the mortgage and putting food on the table took priority. The long-held belief that retirement kicks in at the age of 65 also has faded, according to Barbara Delaney of Stone Street Equity, which manages $2.5 billion in retirement savings for employees of 80 companies in the tri-state area. “What has happened is that everybody in America has had to rethink retirement,” she said. “Is 65 too early, can you afford it?” It is time for a reality check, she said. “We’ve always been concerned about that magical number 65, but in reality it is a myth,” she said. “It’s only worked for one generation. Prior to that there was no thought to retirement. For some reason we’ve always thought it was an entitlement but in some countries like France (and) Germany retirement is virtually unheard of.” Yet perhaps all the king’s horses and men can save the egg, after all. Slowly employers have begun restoring some retirement benefits, yet are choosing to jettison their traditional blanket one-size-fits-all plans in favor of educational initiatives and encouraging employees to take a more active role with their retirement options. “People continue to save and though a company’s match may be smaller because they’ve had to divert resources to cover increasing health care costs, I’d say about half our clients are restoring retirement benefits,” Delaney said. In addition, increasingly employers are choosing to put more emphasis on educating their workforce about retirement. “There’s tremendous anxiety about retirement,” said Steven Sass, program director at the Center for Financial Literacy at Boston College, affiliated with the Center for Retirement Research. “Increasingly, companies are working to reduce that anxiety, hiring financial services companies to help employees come up with a plan to reduce the anxiety, to make it rational and as reasonable as possible. You don’t want your employee to be 14% Planned retirement age increased in the last year - 2010 24% 65% Employees planning to retire before 65 - 1991 Employees planning to retire before 65 - 2010 28% Source: Employee Benefit Research Institute supercharged with anxiety and nervousness. That’s when things go bad.” Individual counseling and educational initiatives are coming into play more as companies begin to restore 401(k) plans. “Simple things, like advising an employee about delaying taking Social Security,” Sass said. “If you continue working beyond 62 and retire at 70, you stand to collect 76 percent more in Social Security benefits. Plus (you’ll see) gains on your 401(k) plan. You can expect more by working those additional eight years.” Brad Klinck, senior vice president in the retirement practice with Aon-Hewitt, said employers increasingly are abandoning the traditional “we’ll take care of everything” approach while still maintaining a retirement partnership with their employees. (Continued on page 4) New Jersey Starts Looking Better to Business By Christopher Reardon The state’s top financial officer recently came to Morris County begging for money, but county residents and businesses should not head for the hills just yet. Things are not that dire. State Treasurer Andrew Sidamon-Eristoff was simply playing off recent news of Facebook founder Mark Zuckerman’s $100 million donation to the Newark public school system. “If you have an extra $100 million to spare for Morris County or New Jersey, I can be friended on Facebook,” he told a gathering of business and county leaders at a speech hosted by the Morris County Chamber of Commerce. “It reminds us that with the right mix of options, imagination and resolve, even the toughest challenges can be tackled.” While New Jersey still faces a number of challenges, Sidamon-Eristoff sounded an upbeat note about progress being made by the Christie administration on a number of (Continued on page 3) M O R R I Chip’s Tips S C O U N T Y C H A M B E R O F C O M M E R C E Insights and ideas for individuals and companies striving to achieve revenue targets What Not to Do During a Sales Slump By Chip Reichhard As a tough economy lingers, many businesses find themselves stuck in a sales slump and don’t know how to get out. Many businesses are paralyzed in today’s difficult environment. They don’t have a system for success and are merely reactive. Yet this time can actually be a period of profit and productivity, but you must avoid knee-jerk reactions that will keep your company in a rut. Here are the seven deadly sales sins to avoid now and forever: 1. Abandon your sales procedures – When sales slowdown, many businesses panic, forget what they know and start throwing ideas against the wall to see what sticks. They jump from activity to activity, neglecting their sales process. Stop there. A sales process tells you exactly what needs to happen in order to complete a sale. Imagine an emergency room. When a patient comes into triage the hospital doesn’t try multiple check-in procedures and leave their process to chance. There are procedures and orderly steps that need to be taken every time in order to correctly treat a patient. The same is true in sales. 2. Focus on revenue only – If you want to frustrate a sales team, only focus on numbers. What you really need to consider is revenue and behaviors. To achieve your sales goal, your business needs to know which behaviors need to take place in order to provide favorable sales results. 3. Stop prospecting – If you want to lose long-term sales, try focusing only on your current customers. When a business gets to a certain size, employees feel like they are past needing to prospect and can relax. Don’t fall for this trap. Very few people like to prospect. You don’t have to like it; you just have to do it. While it is important not to neglect your existing customers, you always need to be on the lookout for new customers in anticipation of the peaks and valleys throughout the year. 4. Eliminate marketing and advertising – When businesses see a decrease in sales, the first costs they tend to cut are marketing and advertising. That is a mistake. Now more than ever companies must create mindshare with customers and prospects. An often missed opportunity is simply following up on all leads that are generated through marketing. For instance, research shows that only 2 percent of leads at trade shows are followed up on. Simply following up on leads could allow you to come out of the slump stronger than your competitors. 5. Act like Hercules – If you really want to kill sales, create an atmosphere of learned helplessness. In fact, many sales managers do this without realizing what they have done. The sales manager steps in and micromanages the day-to-day processes of their sales teams to “save the day.” This tactic could backfire. Instead managers need to empower their sales people to close deals within parameters, and be responsible and accountable for their own progress. 6. Believe that you’re “past that” – If you want to drive a business into the ground, forget what you did that made the business successful. Remember what made clients and prospects fall in love with your company, then go back to that. 7. Stop planning for seasonal slowdowns – If you want to stay in a sales rut, don’t plan ahead for seasonal slowdowns. Leaders should anticipate months or times of the year when sales trend down and feed the sales funnel before these occur. If you know your business will be slow during the holidays, feed your sales funnel now. By avoiding these deadly sales sins you just may come out of 2010 stronger than ever. 2010 Sandler Systems, Inc. All rights reserved. Chip Reichhard is a sales force development expert who builds high performance sales teams through training and coaching. He runs Sandler Training in Parsippany, NJ. Clients range from small RC_7.75x5_ad 2/6/09 10:03 AMreached [email protected] or 973-334-6190, or by visiting www.apex.sandler.com. To get a free copy of “Why salespeople fail and entrepreneurs to large multi-national firms. Reichhard can be what to do about it,” call, email or visit the website. L I M O U S I N E O N E C L I C K P U T S S E R V I C E E V E R Y T H I N G I N M O T I O N The world’s finest chauffeured ground transportation. 800.4RC.RIDE www.royalcoachman.com M O R R I S C O U N T Y C H A New Jersey Starts Looking Better (Continued from page 1) business fronts. Gov. Chris Christie took office pledging an overhaul of the state’s approach to budgeting and business that the governor maintained was needed to erase New Jersey’s cycle of deficit spending and intra-government budget raids, as well as the state’s reputation as one of the least business-friendly environments in the nation. Much of the actions taken by the administration so far have been designed to accomplish those goals, according to Sidamon-Eristoff. “The watchword is competitiveness,” he said. “What can we do each and every day to make New Jersey more competitive.” Toward that end, the Christie administration introduced the New Jersey Partnership for Action, a pooling of economic resources from throughout the state, Sidamon-Eristoff explained. The partnership comprises: Choose New Jersey, through which the state is partnering with business leaders to market and promote the state; the Business Action Center, which provides support to companies looking to expand in or locate to New Jersey; and the Economic Development Authority, providing expertise and access to capital to the business community. “We are committed to doing more than responding to businesses,” SidamonEristoff said. “We are reaching out.” Sidamon-Eristoff also cited the creation of the Bipartisan Red Tape Review Commission headed by Lt. Gov. Kim Guadagno – an outgrowth of the Red Tape Review Group Christie established upon taking office that has frozen 128 rules regulating business and eliminated six chapters of the New Jersey Administrative Code. “This will go a long way toward making businesses feel they are part of the administrative process and not just on the receiving end,” Sidamon-Eristoff said. Results have been positive, according to the treasurer, pointing to a number of business expansions throughout the state, including: Honeywell, with 1,800 jobs, expanding in Morristown; Campbell Soup Company investing $93 million in Camden to expand its headquarters and purchase land; Coca Cola Company building a new distribution center in New Brunswick and Pitney Bowes constructing a distribution center in Newark; Watson Pharmaceuticals and PNY Technologies both expanding in Parsippany, bringing an additional 275 combined jobs to the region; 14 firms relocating to New Jersey from five other states, bringing 1,200 jobs; and more than 200 economic development projects supported by the Christie administration accounting for 2,900 new jobs, 7,800 retained jobs and creation of 3,000 new construction positions. “Our challenge is to now turn this stream into a river,” Sidamon-Eristoff said. But creating a greater businessfriendly environment in New Jersey and promoting job growth in the private sector is not enough to completely turn around the state’s financial difficulties, according to Sidamon-Eristoff. The Christie administration also must change the way the state does business itself, he said. “We are working to establish a stable spending paradigm in Trenton that is based on the resources the state has,” SidamonEristoff said. He noted that past administrations assessed spending levels, came up with a desired number and then looked at expected revenue, a backward approach. “We think you ought to build a budget… You should look at your available revenues and decide what you’re going to do with the money,” he said. The Christie administration also is looking at opportunities to modify New Jersey’s taxation structure to improve government operation and encourage business activity, Sidamon-Eristoff said. Policies and issues under examination include: having the state’s tax structure truly reflect the state’s economy; reviewing the corporate income tax; achieving greater conformity with federal law; increasing automation; and improving guidance for taxpayers and practitioners. “I want New Jersey to be a leader,” Sidamon-Eristoff said. “I want people to think of New Jersey as a place that is nimble and dynamic… “At the end of the day part of the problem we’re facing is changing the perception of New Jersey.” 3 M B E R O F C O M M E R C E M O R R I S C O U N T Y C H A M Stones of Crumbled Retirement Plans “To a large extent, companies are moving away from defined benefit plans and the paternalistic practice of saying, ‘We’ll take care of your retirement,’” Klinck said. “They are sharing responsibility. They are not simply saying, ‘We will provide you money for your benefit plan.’ They’re saying, ‘We can’t abandon the employees, we need to do something for them.’“ Aon-Hewitt works with employers throughout New Jersey, from corporations employing 100,000 to companies with a workforce of 500. Some employers have continued the traditional 401(k) matches while others have begun to restore their programs. As they do so, they are helping employees better understand investment strategies, according to Sass. “There have been significant increases in employer-provided education, helping them to understand how much they need to put away, whether to change the way their investments are done,” Sass said. “Employers are automatically enrolling employees in their savings plan once they become eligible. They’re also automatically increasing their contribution each year there is a pay increase. “Companies are also setting up investments tailored to employees’ ages, exposing them to the need to consider a mix of stocks and bonds and to decrease their exposure to risk as they grow near retirement.” The Medicines Company, a multinational pharmaceutical and biotech firm headquartered in Parsippany, has done things its own way since being founded in 1995. Proud of its entrepreneurial spirit, the company ensures that all employees – from the receptionist to the CEO – are stockholders. “Our people capital is our most important strategic asset,” said Leslie Rohrbacker, chief human strategy manager for the company, which has a workforce of 415 employees. “It’s really important to us they stay happy, motivated and engaged and not worry about other things so they can focus on what they are doing here. That’s a strong core value here.” Stock was the main component of the company’s retirement plan until recently. “Our challenge over the past couple of years has been to maintain the entrepreneurial start-up mentality while B E R O F C O M M E R C E (Continued from page 1) offering a range of benefits and rewards to employees that’s attractive and appealing to current and potential employees,” Rohrbacker explained. “It’s a little bit tricky. Historically the philosophy at the top of the company is that the stock should suffice for retirement planning with the understanding that over time the market price will go up... “Of course, that would be lovely. But in the meantime, like every other small company, we have had peaks and valleys. The stock price is volatile. Over the past year we felt we needed to do more to create a greater sense of security.” The company had an existing 401(k) plan but did not match employee contributions – until last year. “It was a philosophical struggle,” Rohrbacker said. “We’re entrepreneurs, we take risks, we’re hedging on the stock, hoping it will become more valuable and that will be our long-term wealth strategy.” percent company match on the first 6 percent saved by each employee. “It’s been very well received,” Rohrbacker said. “It makes us all sleep a little bit better at night.” In 2011, the company has plans to shift from a managed asset fund to an open fund architecture that will enable individual employees to pick and choose their investment options. “As part of that service we’re adding an investment counselor to provide financial advice,” Rohrbacker said. “We don’t want to just offer a plan. We want to make it a learning experience and, where possible, an entrepreneurial experience. Each employee will be in control of managing their money.” Now The Medicines Company provides a 50 We’re here to protect and grow your small business. Checking for small businesses • FREE online banking • No minimum balance • Small Business Lending Solutions Today, you need more than just banking products. Your small business needs the kind of stability and solid relationships that only Skylands Community Bank can deliver. It’s just the beginning of a banking relationship built on trust. So come back to local community banking – with people who care enough to listen, and listen enough to understand. Voted Best Bank in Morris County by Morristown Daily Record readers. 888.746.6759 | skylandscombank.com Operating 26 conveniently located branched in Hunterdon, Middlesex, Morris, Somerset, Sussex and Warren Counties. Member FDIC. Member of the Fulton Financial Family. M O R R I S C O U N T Y C H A M B E R O F C O M M E R C E County College of Morris Students Need Your Help “Since I was young, I have always dreamed of being a doctor. I used to dream of working in an emergency room and as things seemed to get out of control, the nurses would say, ‘Dr. Lattimore, we need you.’ That is my dream, and you have no idea the difference you have made in my life. Without assistance from businesses and organizations such as yours, college may not have been an option for me. So, thank you. I promise you will not be disappointed.” ~Natalie Lattimore, Class of ’11 Businesses - Start a Scholarship in Your Company’s Name A “named” scholarship would make it possible for students like Natalie to pursue an outstanding education at affordable prices. She, and the more than 200 students who receive scholarships at CCM each year, thank you for your generosity. Contact the CCM Foundation today! Phone: 973-328-5060 Online: www.ccm.edu/foundation 5 M O R R I S C O U N T Y C H The Cutting Edge ... Businesses Shouldn’t Pay the Golden Piper of Public Employees We’re reading a lot about the cost of pensions and health care for public sector employees. It’s an issue of great interest and concern for property taxpayers. In good economic times our elected officials sweetened the pot for public employees with over-the-top promises of free lifetime health care and generous pensions. Then they failed to live up to their responsibilities for funding these goodies. This reality has employees seeing red and the private sector seeing green. Businesses and citizens who pay property taxes know they potentially will be called upon to shovel money into state and local governments if something isn’t done soon to address the long-term costs of earlier commitments. The unfunded tab for pensions and health care promised to public employees in New Jersey is more than $100 billion and mounting. The governor has proposed a number of reforms that are long overdue, including increased employee cost-sharing for health care, increasing the retirement age and other changes. So why does the private sector care? We are concerned about the size and cost of government. Public employee compensation and benefits are surpassing those in the private sector. According to a USA Today survey, public employees at the state and local level have higher compensation than their counterparts in the private sector when benefits are included. The differences are even more pronounced at the federal level, where annual pay is $7,000 higher and benefits $30,000 higher than in the private sector, according to a study by Pew. Property taxes paid by businesses help fund these employee benefits and we cannot achieve any relief in taxes if we don’t rein in health care and pension costs. Second, we read stories in the media about public sector unions suing the state over proposed requirements of public employees to pay 1.5 percent of their salaries for health care. Most private sector employees would line up for that deal. And what about those $100,000 annual pensions for school superintendents? Yes, their work is important but its scope is somewhat limited when you compare these positions to the private sector. To earn that pension in the private sector an employee would have to have achieved a long career at a very senior position with national or global responsibility. A small business owner would have to save $2 million in cash during his or her career and withdraw 5 percent annually upon retirement to receive an annual payout of $100,000. That is very tough goal, especially in these economic times. Third, our membership comprises numerous entrepreneurs who sometimes risk their life savings to start a business. They question these lucrative public sector entitlements. These are people creating the new jobs in our economy and they have no guarantees about their future financial standing. Public sector employees have to get in the game that companies and their employees in the private sector have been playing for at least 10 years. They’ve moved away from defined pension plans and employees have accepted more of the cost of their health care. Companies long ago realized that they cannot absorb 10-20 percent annual health care cost inflation in a global market where most of their competitors don’t have the burden of health care expenses. Taxpayers cannot possibly fund the requirements of state and local employees who seem to feel that free, or close to free, health care is their inalienable right. The private sector recognizes the need for a functioning public sector. Our members do business with government and they need permits and other government approvals from time to time. However, they want government to be lean and cost-effective. On the pension and benefit side of the house, they see the current pension and health care system as a big disconnect from the real world. It’s gotta be fixed now. Paul Boudreau President Morris County Chamber of Commerce A M B E R O F C O M M E R C E Government Affairs... Don’t Get Mad at Government – Get Active By Alan Zakin In some circles “don’t get mad, get even” is a popular refrain. Over the last decade there have been plenty of reasons to get mad at government officials of all stripes. For business people, there appeared to be little practical recourse. However, we currently have a state government that is inviting suggestions from the public that will help improve our economy and create jobs, particularly in the following areas: • Burdensome regulations • Inefficient policies, government entities, agencies and/or officials • Ideas to increase efficiency, productivity and growth of the private sector economy and job market • Employers considering either moving to or leaving New Jersey Therefore, another popular refrain would now be more appropriate: “If you are not part of the solution, you are part of the problem”… or “Don’t get mad, get active.” Many of our government leaders in Morris County on the local, county, state and federal level have been very active in working to improve the business climate. However, they can only maximize their effectiveness by partnering with a proactive business community. A number of Morris County municipalities have established active business development operations to create the optimal environment to attract businesses. The Morris County Board of Chosen Freeholders, in conjunction with the Morris County Economic Development Corporation and the Morris County Chamber of Commerce, are meeting with business leaders to see how they can be a partner in private sector growth. Rep. Rodney Frelinghuysen has been a strong advocate of less federal regulation and progrowth policies. Morris County legislators, led by Sen. Joe Pennacchio and Sen. Tony Bucco, are working closely with the Christie administration to promote pro-growth policies that will shrink government and increase business opportunities. Gov. Chris Christie’s office has established Lt. Gov. Kim Guadagno as the leader of his effort to promote private sector prosperity and growth. What can you do? Business people ask, “What can government do for me?” at their peril. They must instead offer to be an active partner and to work with government to operate in a smaller, less burdensome environment. One where the private sector can work effectively with government to grow our economy and create jobs. These recent government initiatives create a potentially robust environment for creative and ambitious advocates of a free-market private sector economy to be a dynamic player in promoting the creation and execution of likeminded pro-growth policies. The Government Affairs Committee welcomes you as an active partner in this effort by inviting you to join our new initiative to do just that – help our government promote free market job growth. We will establish a government reform/progrowth subcommittee to: 1.Make practical recommendations for local, county or state regulatory or administrative reforms; 2.Promote ideas for new pro-growth government policies; and 3.Inform government leaders of companies considering leaving, entering or expanding in the Morris County area. The Government Affairs Committee provides access to New Jersey state cabinet members, legislators, freeholders, mayors and policy leaders. We will make sure your concerns are heard by those able and willing to help promote economic growth. Be a part of the economic renaissance of Morris County and New Jersey – join us. The Morris County Chamber of Commerce Government Affairs Committee meets regularly with opinion leaders and decision makers. We periodically issue position papers on key government initiatives that advance the agenda of the business community. We hold regular meetings on the third Wednesday of each month at 8:00 a.m. Alan J. Zakin, Esq. is chairman of the Morris County Chamber of Commerce Government Affairs Committee. He is principal of Alan Zakin Associates, marketing, community relations and government affairs, Florham Park, NJ, and can be reached at 973-966-5544 or [email protected]. Publisher: Paul Boudreau Editor: Chris Reardon Director of Advertising: Joanne Vero Director of Graphics: John Tirpak 325 Columbia Turnpike, Florham Park, NJ 07932 Telephone: (973) 539-3882 Fax: (973) 377-0859 www.morrischamber.org M O R R I S In the Trenches C When a car was spotted illegally parked beneath a train trestle in Newark earlier this year, the heightened sense of alert that has characterized the nation and New York region since 9-11 led authorities to secure the area, detour traffic and delay trains during a daily commuter rush hour. “The private industry side had a very different take on that (event),” McKenna said of the Newark response. Now more than ever, that take is being sought and considered, McKenna told the audience at the 9th Annual Preparedness U N T Y C H A M B E R O F C O M M E R C E Homeland Security is All Business By Christopher Reardon While in the past few people would have considered the impact on the business community, a new approach to security has taken hold in New Jersey, according to Charles McKenna, director of the New Jersey State Office of Homeland Security & Preparedness (OHSP). State officials are working more closely with the business community to increase the effectiveness of security in both the private and public sectors and ensure that the state’s businesses continue to function in case of an emergency. O The office also oversees distribution of $100 million in annual grants from the U.S. Department of Homeland Security. Conference recently hosted by the Morris County Chamber of Commerce. Eighty-five percent of all critical infrastructure in New Jersey is controlled by the private sector, McKenna reported. Yet while the OHSP is dedicated to assisting the business sector in safeguarding against and responding to an emergency, businesses are equally responsible, according to McKenna. The mantra of OHSP is “Plan. Prepare. Protect.” and businesses must plan and prepare, as well, he said. “We need to work better with the private sector to better manage that,” he said. “We want to keep business in business.” Noting how important it was to the American psyche that Wall Street was open for business within days of 9-11, McKenna said New Jersey’s business sector would be equally vital to the state after a major emergency, providing services, taxes and a sense of normalcy. “It is people who are going to make or break us in the event of a catastrophic event,” McKenna said, predicting that 20 percent of a business’ employees would be directly involved in an event, 20 percent would have family directly impacted and 15 percent simply would not report to work. He encouraged businesses to get personal email addresses of all employees, as text messages may be the only way to communicate during an emergency. “The hysteria that will come with a catastrophic event will subside sooner and everyone will get back to work,” he said. OHSP is helping business prepare, McKenna said. The office has committed to looking at security information with the perspective of how it impacts the private sector. OHSP trains both the law enforcement community and private sector on protecting soft targets, such as hotels, hospitals and pharmaceutical companies. Member Perspective In addition, a study issued by the Federal Emergency Management Agency revealed that only 37 percent of U.S. households have an emergency response plan and only 49 percent know their town’s emergency exit route. “It is incumbent on us, if we want our people to come to work in the event of a catastrophe, that they have plans,” he said. McKenna admitted he worries about hurricanes – New Jersey has a tremendous amount of critical infrastructure along its shoreline; soft targets such as malls and school – “These places don’t have a lot of security,” he said; and cyber security – “A misnomer because it is cyber insecurity,” he quipped. “The thing that (really) keeps me up most at night is my neighbor’s dog,” McKenna said. “By that I mean we can’t obsess about these things. We have to live our lives and be careful.” What allows him to sleep at night is the number of people working on security in New Jersey, from law enforcement professionals to private sector security to citizen volunteers. “While we are safer today than we were yesterday, we’ll be safer tomorrow than we are today,” he said. Leadership Morris Leads to Stronger Future By Joseph Nazzaro Each February, the future of Morris County is strengthened anew as a group of professionals from throughout the county take the next step toward becoming leaders of the community. Since its founding in 1991, the Leadership Morris program of the Morris County Chamber of Commerce has graduated more than 500 participants from all walks of the professional fabric of Morris County. The program was established to help prepare business professionals for community service and leadership and to serve on the boards of directors of Morris County’s nonprofit and community organizations. In short, Leadership Morris teaches business professionals about the opportunities, challenges, institutions and people of Morris County through a series of hands-on experiences and field visits. With an emphasis on community involvement and service, the program is designed for community and business leaders or those professionals identified for future leadership responsibilities. Leadership Morris annually attracts a class and are transported by prisoner bus to the County Courthouse to meet with the county prosecutor and members of his staff, who give presentations on topics such as computer crime, gang crime, drug abuse and Megan’s Law. Later the class meets for lunch with the county sheriff and his staff and a tour of the jail. of 30 professionals who commit one day per month for 10 months to the program. Class members are exposed to about 50 nonprofit service organizations in Morris County as well as the network of county agencies and organizations that protect and provide for the well being of our community. Members of each class also participate in small-team activities that foster networking and team building. As a result, one of the hallmarks of the program is the interconnectivity of the network of the current class and the alumni of the program, who pledge to assist fellow-graduates. Access to this network continues to be a very strong benefit of participation. Other themes and venues include Economic Development day at Picatinny Arsenal; Media Relations and Communications day at Jersey Central Power & Light: State Government day at the State House in Trenton; Health Care day visiting both St. Clare’s and Morristown Memorial hospitals; Human Needs and Services day at various county social services agencies; Environment day at the Great Swamp, Pyramid Mountain and the Raptor Trust; and Education day at various schools and the County College of Morris. Each month, beginning with the annual class retreat and social gathering in February, the class participates in a different theme and field venue. These field sessions provide firsthand exposure to the subject matter, allow the class to meet key players and broaden the participants’ understanding of the geographic, economic and cultural diversity of the area. At each session, several class members provide assigned board reports about a visit to a local nonprofit agency. The class also plans a day called “Choice of Class.” This day includes a lunch with alumni and activities For example, on Criminal Justice day class members begin at the county jail 7 planned by a committee of class members. Finally in November, class members and their significant others enjoy a graduation dinner at a local restaurant recapping the year. Of course, there is life after graduation. The Leadership Morris Alumni Association produces a quarterly newsletter and a very valuable Alumni Networking Directory and holds several social and leadership events. At the end of the year, the Leadership Morris experience leaves participants enriched with knowledge of the community in dramatic fashion, provides them with access to an invaluable network and adds a level of prestige to their chamber membership by making them part of a select group of community movers and shakers. Equally important, Morris County gains a new class of leaders prepared to help shape a better future for its residents and business and nonprofit communities. Joseph Nazzaro, Ed.D., is executive director of the Leadership Morris program of the Morris County Chamber of Commerce. M O R R I S C O U N T Y C H A M B E R O F C O M M E R C E A firm belief in fee-only financial planning Q. What does fee-only mean? Do you have hourly fees? It’s a little bit case-by-case. When we manage somebody’s portfolio, we’ll charge a percentage of their portfolio, which is very common in the industry. If somebody comes in and they don’t have investments, but they want some guidance, we’ll try to work out something that’s agreeable to both parties. We want to offer a value-added service. We want people to say, “Wow, I got more than what I paid for.” But we can’t do everything on a pro-bono basis. We wouldn’t have a business. Sometimes we have trouble turning people away, even if they can’t pay us. Q. That’s not good wealth management. Unfortunately we’ll have times when people will come to us and we’ll just look at each other and say, “Well, where are we going to send them? If we don’t help these people, who is going to help them?” Q. Are these people who’ve been burned by other advisers? There are people who’ve created big messes. A lot of them are very smart. A lot of times it is the smart people -- the engineers, the doctors -- who think they’re really smart in finance, too. Laura Mattia Principal, Baron Financial Group Her business: She is one of four partners at Baron Financial in Fair Lawn, an independent, fee-only financial planning firm. Mattia offers commission-free financial advice to her clients, and specializes in working with clients facing transitions, including retirement, job change, divorce or exiting a small business. Her background: She joined Baron Financial in 2002, after working as a chief financial officer consultant for small businesses, and as a finance executive for various corporations, including M&M/Mars, Telecordia and Cendant. She has a bachelor’s degree in psychology and a master’s in business administration from Montclair State University, and is pursuing a doctorate in personal financial planning at Texas Tech University. Mattia is a certified financial planner, a chartered retirement plan specialist, and a certified divorce planner (CDFA). She is a member of the National Association of Personal Financial Advisors. She teaches classes for the certified financial planner certification program at Fairleigh Dickinson University and has taught MBA classes at Centenary College. Laura Mattia, MBA, CFP® is a Mountain Lakes resident and a member of the Morris County Chamber. She can be reached at: Baron Financial Group 1-866-FEE-ONLY (333-6659) [email protected] www.baron-financial.com Adviser says success possible without sales By JOAN VERDON The way Laura Mattia sees it, protecting the integrity of the financial-planning profession is a cause worth fighting for. It was a passionate argument about the fiduciary responsibility of planners to their clients that led her to her current job at Baron Financial Group in Fair Lawn. She was taking a certified financial planner class at Fairleigh Dickinson University where “I would always tell my fellow students what I wanted to do, and how I wanted to be a true adviser” -- someone who provides financial advice for a fee, rather than someone who makes a commission selling investments. “And all of them -- every single one of them -- told me there’s no way you can make money doing that,” she said. At the final class, students from another FDU campus joined the group, and Victor Cannillo, hearing the ongoing argument, pulled Mattia aside and said “There’s an organization called NAPFA (National Association of Personal Financial Advisors). You can do what you want to do.” Mattia, Cannillo and two other partners -- Anthony Benante and James Shagawat -- are wealth-management principals at Baron. They provide financial planning and investment advice on a fee-only basis. Mattia, 49, worked in the finance offices of M&M Mars, Telcordia and Cendant before joining Baron. She lives in Mountain Lakes with her husband and four children. (Interview condensed for space.) Q. The Securities Industry and Financial Markets Association just launched a campaign to improve the image of financial advisers. Do you think financial advisers are getting a bad rap? When I walk into a room, whether for a networking event or whatever, and somebody says, “Oh there’s 10 of you here. There’s 10 of you financial advisers,” I just cringe inside. I want to say, “But I’m not like that. I’m not part of that group.” Because one of them, I’m sure, is a mortgage salesperson, and another is selling annuities. Who knows what real experience and education they have? Q. What are the biggest mistakes people make? Not really understanding the power of diversification and what that can do for you, to protect your risk. Q. The old not putting all your eggs in one basket? Yes, but it’s even more than that. It’s about finding asset classes that are negatively correlated, so that when one asset class is not doing well, the other asset class is doing well. People said that in 2008 asset allocation did not work, but it did work. Asset classes that work well in a bear market, such as international bonds, did well in 2008. Q. When the Madoff scandal first broke, what was the reaction in your office and among your clients? We quickly did some research. We sent out a letter to our clients and we said, “If you went to a place called brokercheck.com, which is part of FINRA, and another site that is part of the SEC, you would have seen there were some red flags on his file.” The whole idea of an adviser who is the custodian of the assets is a really bad idea. Q. What’s the alternative to the adviser being the custodian of the money? Having a third-party custodian. Companies such as Charles Schwab, TD Ameritrade, Pershing or Fidelity. You’re not making out a check to that adviser; you’re making out a check to that third-party custodian. Q. Do you have any personal financial decisions you regret? I’ve made one or two. Probably the worst decision I made was somebody very close to me insisted that his business was going to take off and that I should invest a large amount of money in it. I did and I lost every penny. The problem was I allowed him to tell me what his assessment was, without doing my own research. And I should have known better. Q. What’s the best piece of financial advice you can give someone? You have to actually earn more than you spend. And you have to understand the difference between savings and investing. People will ask me, where should I put my money? I’m going to need it in two or three years. If you’re going to need it in three years or five years, it shouldn’t be invested. Copyright © 2010, The Record (Bergen Co., NJ) / www.northjersey.com M O R R I S C O U N T Y C H A Welcome New Members Wellhome Randolph, NJ 07869 [email protected] Rice & Associates Mendham, NJ 07945 [email protected] Morris Security Group LLC Randolph, NJ 07869 www.morriscurity.com Tranzon Integrated Property Group Morristown, NJ 07960 [email protected] Lewis S. Goodfriend & Associates Whippany, NJ 07981 [email protected] Smashburger Florham Park, NJ 07932 www.smashburger.com C&R Audio and Visual Lake Hopatcong, NJ 07849 [email protected] Management Solutions for Human Resources Flanders, NJ 07836 www.ms4hr.com Colle’ Products LLC Mountain Lakes, NJ 07046 [email protected] Cayenne Environmental Services, LLC Montville, NJ 07045 www.cayennegroupnj.com Schooley Mitchell Telecom Consultants Madison, NJ 07940 [email protected] Tri-State Insurance Agency Inc. Augusta, NJ 07822 Dewberry Parsippany, NJ 07054 [email protected] Harris Development Consultants North Brunswick, NJ 08902 www.amwayglobal.com/melvaharris Law Office of Barbara Feinberg Rockaway, NJ 07866 M B E R O F C O M M E R C E Calendar of Events The Lake Drive Foundation Mountain Lakes, NJ 07046 www.lakedrivefoundation.org O’Brien & Gere Engineers Edison, NJ 08837 www.obg.com The Summers Group LLC Basking Ridge, NJ 07920 www.summers-group.com Dnipro LLC Roselle, NJ 07203 www.dniprollc.com Patrice and Associates Morris Plains, NJ 07950 www.patricecareers.com/dominicm 4 Best Solar Trenton, NJ 08650 www.4bestsolar.com For more information about joining the Morris County Chamber of Commerce, please contact Angela Kubisky at 973.210.6079 or email [email protected]. 9 Date Event/Location/Time Nov 4 Leadership Morris Choice of Class Luncheon “History and Culture in Morris County” Madison Hotel, Morristown $50 Member/Non-Member Nov 5 Keys to Effective Networking Morris County Chamber of Commerce, Florham Park 8:15 a.m. - 10:00 a.m. $15 Member Nov 5 MCEDC 6th Annual Morris County Business Growth Forum Hanover Marriott, Whippany 11:30 a.m. - 1:30 p.m. $45 Member – Non-Member Nov 9 Seminar: The Long-Term Care Challenge – How Prepared are You? Morris County Chamber of Commerce, Florham Park 8:15 a.m. - 10:00 a.m. $20 Member – $35 Non-Member Nov 10 Seminar: Diversity Pays Dividends Dolce Hotels & Resorts, Basking Ridge $45 Member – Non-Member 11:30 a.m. - 1:30 p.m. Nov 12 Good Morning, Morris! The Park Avenue Club, Florham Park $38 Member – $60 Non-Member 7:15 a.m. - 9:00 a.m. Nov 17 Women in Business: Female Legends of Morris County II Morris Museum, Morristown 5:30 p.m. - 8:30 p.m. $55 Member – Non-Member Nov 19 Business Connections Skylands at Randolph, Randolph $0 Pre-Register – $10 At the Door Nov 30 Health & Wellness Committee Seminar Morris County Chamber of Commerce, Florham Park 8:15 a.m. - 10:00 a.m. Free for Members 11:30 a.m. - 2:00 p.m. 7:15 a.m. - 9:30 a.m. M O R R I S C O U N T Y C H A M B E R O F C O M M E R C E Morris County “Business Connection” Directory Accounting Hunter Group CPA LLC 17-17 Route 208, Fair Lawn, New Jersey 07410 Phone: Larry Feld, 201-261-4030 Fax: 201-261-8588 www.TheHunterGroup.com Hunter Group CPA LLC helps businesses fulfill their lifelong business and personal financial goals. From tax planning and auditing to consulting, closely held businesses trust Hunter’s advice. KPMG LLP 150 John F Kennedy Parkway, Short Hills, NJ 07078 Phone: Scot Guempel, 973-912-6208 Fax: 973-215-2928 [email protected] KPMG LLP, the audit, tax and advisory firm, has 140,000 professionals in 146 countries. KPMG has three offices in New Jersey: Short Hills, Princeton and Montvale, with over 2,000 employees. PricewaterhouseCoopers LLP P.O. Box 988, 400 Campus Drive, Florham Park, NJ 07932-0988 Phone: B.J. Agugliaro, 973-236-4000 www.pwc.com PricewaterhouseCoopers LLP provides industry-focused assurance, tax and advisory services to build public trust and enhance value for its clients and their stakeholders. Ross, Rosenthal & Company, LLP (See our ad on the page 9) 87 Washington Street, Morristown, NJ 07960 Phone: Joseph C. Graff, 973-538-7071 [email protected] www.rossrosenthal.com CPA firm serving the region from Morristown for 60 years. Trusted advisors to business entrepreneurs, professionals and executives. Audit, tax, forensic and valuation services. Untracht Early LLC 325 Columbia Turnpike, Suite 202, Florham Park, NJ 07932 Phone: 973-408-6700 Fax: 973- 408-9275 www.untracht.com Untracht Early LLC is a full-service accounting, audit, tax and consulting firm serving closely held and entrepreneurial businesses and high net worth individuals and families. WithumSmith+Brown, Certified Public Accountants and Consultants 465 South Street, Suite 200, Morristown, NJ 07960 Phone: Thomas A. Basilo, 973-898-9494 Fax: 973-532-8812 www.withum.com Full-service regional public accounting and consulting firm serving public and privately held businesses in over a dozen major industries. Ranked a Top 10 firm in NJ and Top 40 in the U.S. Architects/Engineers H2M Architects and Engineers 119 Cherry Hill Road, Suite 200, Parsippany, NJ 07054 Phone: Stanley Puszcz, 862-207-5900 Fax: 973-334-0507 www.h2m.com H2M Architects and Engineers has served the public and private sectors for over seven decades, in the areas of Municipal, Water & Wastewater Utility, Electric Utility, Educational, Insurance and Pharmaceutical markets. Association/Government/Non-Profit InSitech, Inc. 356 9th Avenue, Suite 101, Dover, NJ 07801 www.insitech.org InSitech, Inc. is a professional services firm which provides commercialization, business and strategic planning assistance to the Military, other Government Agencies and private sector clients. Attorneys Riker Danzig Scherer Hyland & Perretti LLP One Speedwell Avenue, P.O. Box 1981, Morristown, New Jersey 07962 Phone: Glenn A. Clark, 973-538-0800 www.riker.com Strong practices in litigation, insurance law, corporate law, bankruptcy, employment law, public utilities, environmental law, real estate, tax and trusts & estates and governmental affairs. Saiber LLC 18 Columbia Turnpike, Suite 200, Florham Park, NJ 07932 Phone: Sean R. Kelly, 973-645-4801 www.saiber.com Counselors and advocates for business, including employment, litigation, contracts, insurance, banking and finance, corporate matters, intellectual property, real estate, tax, and bankruptcy/creditors’ rights. Schenck, Price, Smith & King, LLP P.O. Box 905, 10 Washington Street, Morristown, NJ 07963 Phone: Edward W. Ahart, 973-539-1000 Fax: 973-540-7300 www.spsk.com Schenck, Price, Smith & King, LLP is a full-service law firm located in northern New Jersey, whose attorneys serve businesses and individual clients throughout the state and region. Banking Garden Savings Federal Credit Union 129 Littleton Road, Parsippany NJ 07054 Phone: Michael Powers, 973-576-2000 Fax: 973-316-0317 www.GardenSavings.org Garden Savings is a full-service financial institution headquartered in Parsippany, NJ. Enhance your employee benefits by providing credit union services from Garden Savings. The Provident Bank 830 Bergen Avenue, Jersey City, NJ 07306 Phone: 1-866-4NJ-BIZZ www.ProvidentNJ.com Provident offers a full suite of financial products for businesses of all sizes with 80+ convenient branches, online banking, cash management and customized lending solutions. Skylands Community Bank (See our ad on the page 4) 425 Main Street, Chester, NJ 07930 Phone: Dan Marcmann, 908-955-8111 Fax: 908-879-5535 www.skylandscombank.com Skylands Community Bank, headquartered in Chester, NJ, provides a broad array of financial services to customers in Central and Northwestern New Jersey. The bank has 26 banking offices in Hunterdon, Middlesex, Morris, Somerset, Sussex and Warren counties. Business Process Outsourcing Solix, Inc. (See our ad on the page 3) 30 Lanidex Plaza West, P.O. Box 685, Parsippany, NJ 07054 Phone: 800-200-0818 [email protected] www.solixinc.com A comprehensive provider of government and commercial domestic outsourcing solutions, including Claims Processing, Eligibility and Public Benefit Program Administration, Registry Administration and Call Center Services. Computer IT Support & Services Can Am Consulting Services, Inc. (See our ad on the page 3) 300 Route 17, Suite H, Mahwah, NJ 07430 Phone: Patrick McQuade, 201-512-1414 Fax: 201-512-1763 www.canam-consulting.com Can Am is an IT consulting firm offering Hardware/software sales, Remote Backup, Managed Service contracts, Helpdesk staffing onsite and remote support, Network monitoring and hosting solutions. RJR Solutions, Inc. 910 Mt. Kemble Avenue, Morristown, NJ 07960 Phone: Richard Rampinelli, 973-425-0900 Fax: 973-425-8438 www.RJRSolutions.com Complete IT sales and support. Disaster recovery, PAYGo and contract pricing, email, web site search engine optimization (SEO). Focus on legal, medical, financial, insurance, manufacturing, real estate. Country Club Basking Ridge Country Club 185 Madisonville Road, Basking Ridge, NJ 07920 Phone: Kara Bosi, 908-766-8200 Fax: 908-953-8091 www.baskingridgecc.com Basking Ridge Country Club is a private, family-oriented golf and swim club. Affordable membership opportunities are available that do not require a bond or initiation fee. Employee Benefits - Insurance Broad Reach Benefits, Inc. 30 Cook Plaza Suite 200, P.O. Box 545, Madison, NJ 07940 Phone: Philip Cohen, 973-377-8222 Fax: 973-377-8334 www.BroadReachBenefits.com Good advice is at a premium in today’s economy. See what you’re not getting from your current employee benefits broker. You’ll be surprised! Engineering Omland Engineering Associates, Inc. 54 Horsehill Road, Cedar Knolls, NJ 07927 Phone: Charles Thomas, Jr., 973-359-8400 Fax: 973-359-8455 www.Omland.com A full-service civil engineering firm with site design services, drainage design, regulatory permitting, traffic engineering, landscape architecture, zoning analysis and land surveying. Financial Services Wells Fargo Advisors, LLC - Member SIPC 200 Campus Drive, Suite 220, Florham Park, NJ 07932 Phone: Charlene A. Conroy, 973-301-8318 Fax: 973-301-8361 www.wfadvisors.com/charlene.conroy Charlene uses more than 25 years of financial services experience to provide individuals and business owners with investment and retirement planning. M O R R I S C O U N T Y C H A M B E R O F C O M M E R C E Morris County “Business Connection” Directory Schools; Special Higher Education The College of Saint Elizabeth 2 Convent Road, Morristown, NJ 07960-6989 Phone: Donna Tatarka, 800-210-7900 Fax: 973-290-4710 www.cse.edu Established in 1899, the College of Saint Elizabeth enrolls more than 2,100 full- and part-time students, both men and women, in more than 25 undergraduate, 10 graduate and one doctoral degree programs. Montgomery Academy St. John’s Drive, P.O. Box 710, Gladstone, NJ 07934 Phone: Lisa Delventhal Marelli, 908-234-2840 Fax: 908-234-0331 www.montgomeryacademyonline.org Email: [email protected] For nearly 40 years, Montgomery Academy has served students ages 5 - 21 with challenges that could not be met in conventional public school settings. Montgomery Academy - Where You Can Be Yourself! Home Improvements Handyman Connection 230 US HWY 206, Building 2, Flanders, NJ 07836 Phone: Steve Carter, 973-927-2999 Fax: 973-927-1744 morris-county.handymanconnection.com Handyman Connection specializes in small to medium-size home improvements and repairs, and even remodeling. We’re not just proud of our workmanship - we guarantee it! Insurance Gerrity, Baker, Williams Inc. 3 Gold Mine Road, Flanders, NJ 07836 Phone: Glenn K. Tippy, 800-548-2329 Fax: 973-426-9546 www.GBWinsurance.com GBW Insurance works with small and mid-size businesses and their owners, using risk management and insurance products to protect them. State Farm Insurance 300 Kimball Drive, Parsippany, NJ 07054 www.statefarm.com State Farm Insurance insures more cars and homes than any other insurer in the United States. State Farm is ranked No. 31 on the Fortune 500 list of largest companies. Lifestyle Counselor The Thought Exchange, LLC: Center for Personal Achievementsm 150-152 Speedwell Avenue, Morristown, NJ 07960 Phone/Fax: Rich Dowling, MA, LPC, MAC 973-984-8244 www.thethoughtexchange.biz Let The Thought Exchange assist with your desire to Create a Healthier, Happier, More Satisfying Lifestyle. Manage stress, gain independence from alcohol, nicotine, other drugs, gambling. Limousine Service Royal Coachman Limousine Service (See our ad on the page 2) 88 Ford Road, Denville, NJ 07834 Phone: Zorian Ricks 800-472-7422 Fax: 973-676-1616 www.royalcoachman.com Royal Coachman Limousine Service has been providing the world’s finest limousine service since 1969. We offer sedans, SUVs, vans, stretch limousines, mini-coaches and motor coaches. Personnel Services Prime Time Personnel 129 Littleton Road, Parsippany, NJ 07054 Phone: Laura DeRose 973-334-9600 Fax: 973-334-5175 www.primetimepersonnel.com Prime Time Personnel provides professional staffing services on a temporary, temporary to hire, and direct hire basis in Office Support, Management, HR, Marketing, Accounting/Finance, and Technical. Pharmaceuticals Novartis Pharmaceuticals Corporation One Health Plaza, East Hanover, NJ 07936 www.novartis.com Novartis Pharmaceuticals Corporation is a world leader in the research and development of products to protect and improve health and well-being. Senior Care Services/Home Care Synergy HomeCare 115 US Highway 46 West, Building F, Mountain Lakes, NJ 07046 Phone: Antonio Podias, 973-394-5638 Fax: 888-860-8275 www.synergyhomecare.com We offer professional and compassionate in-home care for seniors considering nursing homes or assisted living facilities, patients recovering from surgery, the convalescing and disabled. Social Services The Community FoodBank of New Jersey 31 Evans Terminal, Hillside NJ 07205 Phone: Anthony Guido, 908-355-3663 Fax: 908-355-0270 www.njfoodbank.org The Community FoodBank of New Jersey, a member of Feeding America, distributed 35 million pounds of food in the last year to people in need in 18 of New Jersey’s 21 counties. This listing is sponsored by The Point at Morristown, 908-301-1000. Temporary Restroom Rentals, Waste Disposal Mr. John Temporary Restrooms Corporate Office: 200 Smith Street, Keasbey, NJ 08832 Phone: Debbi Baker, 732-673-1647 Fax: 732-417-0367 www.mrjohn.com Mr. John is the recognized industry leader in temporary restrooms throughout NJ and the NYC metro area. We offer specialized restroom equipment to meet your needs for special events and construction. Utility New Jersey Natural Gas P.O. Box 1464, 1415 Wyckoff Road, Wall, NJ 07719 Phone: 732-938-1000 www.njng.com New Jersey Natural Gas serves nearly half-a-million customers in Monmouth, Ocean, Middlesex and Morris counties, meeting customers’ expectations for value and reliability every day. Wealth Management Services Oppenheimer & Co. Inc. 18 Columbia Turnpike, Florham Park, NJ 07932 Phone: Gadi Ben-Menachem, 973-245-4600 or 888-871-1634 [email protected] Oppenheimer offers a full range of investment and consulting services to sophisticated private investors, trusts and foundations, family offices, corporations, governments and institutions. Wireless Communications Communications Service Integrators 45 Perry Street, Chester, NJ 07930 Phone: Sandy Drysdale, 908-879-2525 Fax: 908-879-2322 www.csiradio.com Communications Service Integrators provides an integration of the most progressive communications technology available in the industry— two-way radio, wireless network, system design, system consultation, FCC assistance for on-site facilities communications as well as wide area communications coverage. Public Relations Agency Now you can advertise in 12 issues of Business Edge for only $500.00! Communications Strategies, Inc. 135 Main Street, Madison, NJ 07940 Phone: 973-635-6669 Fax: 973-635-9419 www.cstratinc.com CSI is a woman-owned, integrated marketing firm specializing in brand strategy and positioning, media relations, coalition building and advocacy development, event management, crisis management and public education campaigns. Add your company’s listing to our brand new Business Connection Directory and reach a readership of over 66,000. Real Estate Mack-Cali Realty Corporation 343 Thornall Street, 8th Floor, Edison, NJ 08837 Phone: Brian Decillis, 732-590-1554 Fax: 732-205-8237 www.mack-cali.com Mack-Cali Realty Corporation is among the country’s largest real estate investment trusts (REITs), and is a leading owner, manager and developer of class A office properties. For more information, call 732-303-5981 11 If We Build it... They Will Come Full-Service Website Design and Internet Marketing Agency Web Design • Content Management Systems e-Commerce Solutions • Web Development • Social Networking Websites Search Engine Optimization Social Media Marketing on Facebook, Twitter and YouTube Pay-per-Click Advertising in Google, Yahoo and Bing Hudson Horizons 299 Market St. Saddle Brook, NJ 07071 www.hudsonhorizons.com 888-367-4WEB [email protected] The New Light for e-Business