Coffee rich in flavour and tradition
Transcription
Coffee rich in flavour and tradition
Coffee rich in flavour and tradition The origins of this plant are lost in the mists of time, and are steeped in legend. Likely originating from a region called Kaffa, in Ethiopia, coffee plants require a hot and humid climate, and today the most premium quality plants are grown mostly in South and Central America. For its blends, Caffè Negro selects the best coffees from Costa Rica, Guatemala, Brazil, Nicaragua, and El Salvador in America, together with plantations from Ethiopia where coffee was born. WHERE OUR COFFEE COMES FROM COSTA RICA Modern day Costa Rica owes much to the trade of coffee, which here is called grano de oro, or golden bean. The first sacks of coffee were exported to Panama, Chile and England in the 1920s and 1930s; since then, coffee production in Costa Rica, which stands out thanks to its high quality, has always been a source of pride, and an important resource for the Country. The area is ideal for growing coffee: the soil is volcanic, rich in nitrogen and phosphates, and the climate at high altitudes is perfect, between 1,400 and 1,700 metres above sea level, which is where the coffee is grown. Mostly Arabica is grown in a varietal with a full and soft body, and bright acidity. GUATEMALA In Guatemala, coffee cultivation dates back to 1773, and was introduced by Jesuits. Their production is one of the best in the world, especially at higher altitudes: the cold air blowing on the Cuchumatanes mountains allows coffee to be grown up to 1,900 metres. The most widely grown varietals are washed Arabica and Robusta. The Arabica produced has a spicy fragrance and a chocolatey aroma. BRASILE Brazil is the first world producer of unwashed Arabica coffee and caters to a large portion of world demand for coffee. Grown at various altitudes, from 200 to 1,000 metres a.s.l., Brazil’s Arabica is exported in large quantities. NICARAGUA Coffee cultivation in Nicaragua is a relatively recent phenomenon compared to other parts of South America, but the quality is excellent nonetheless. Cultivations are present at more or less all altitudes, from 500 to 2,000 metres a.s.l. Particularly noteworthy is the fact that Nicaragua grows the largest coffee beans in the world, the Maragogype – the largest Arabica varietal, and it is for this very reason it’s called the “elephant bean.” EL SALVADOR Directly south of Guatemala, the small nation of El Salvador produces natural washed Arabica coffee, and Maragogype, especially for foreign markets – in fact, 2/3 of production is destined for export. Coffee is produced at high altitudes and is characterised by a light, soft taste and moderate acidity; the coffee from lower altitudes, instead, has a fuller body and is called Central Standard. ETIOPIA In Ethiopia, and more precisely in the region of Kaffa, coffee grows spontaneously: Ethiopia is the only Country in the world where the plants are found wild. Typical varietals of the area are the Harrar and the Ghimbi. THE ADVENTURES OF ITALIAN COFFEE It was the year 1955, when the brothers Negro decided to open a coffee roasting company that still bears their name to this day: Torrefazione Caffè Negro. The company was founded along the banks of the river Arno, in the province of Florence, and from the very beginning specialised in producing quality coffee through rigorous selection of raw materials, always keeping up with the latest trends, in order to offer an aromatic, special coffee. With over 60 years of experience, Caffè Negro has become a well established brand, handling both wholesale and retail coffee sales offering mocha and espresso blends, coffee in pods and capsules. PRODUCTION AND SALE OF COFFEE The new establishment features modern plants that ensure high quality Italian coffee. The roasting plant operates according to the principles of slow roasting to ensure the development of the sensory properties of each coffee varietal. Thanks to years of experience and quality, Torrefazione Caffè Negro is focussed on satisfying the needs of its clients, and collaborates with them to serve--every day--excellent coffee according to Italian tradition. original logo 2000 2012 THE HISTORY OF OUR LOGO The original logo was designed by painter Sineo Gemignani (Livorno 1917 – Empoli 1973), a highly renowned artist in the figurative history of Empoli and an important painter on the Tuscan and Italian art scene. He designed an upside-down stylised coffee cup which looked like a black person, thus recalling the surname of the coffee-making family which is Negro. This was the company’s trademark until the early 00s. When the company relocated to its new premises, the black person was made smaller and the name NEGRO was highlighted. In 2012, the logo was substituted with a coffee bean in order to internationalise the brand, modernise it and adapt it to new markets. ROASTING COFFEE ROASTING is the central stage of coffee production and it is essential to make a quality product. A grain of coffee, when it is still green, is roasted with hot air to make it lightweight, brittle and give it that special flavour that created a drink beloved in both the West and the East. Traditional and cutting edge, passion and experience--these are the ingredients that we use to offer coffee blends of absolute high quality for our clients. HORECA OUR Our CATERING BAR LINE is for all those who work with coffee: our wholesale coffee will satisfy even the most discerning professionals. PRODUCTS VENDING During the course of our operations, we select the best coffees and package them in the formats most ideal to the needs of coffee bars, restaurants, offices and families, to respond both to the needs of professional catering in search of wholesale coffee, as well as those of home consumption. Our ground coffee is packaged in various formats (coffee capsules, coffee pods) and our coffee beans are a guarantee of the best Italian coffee. The AUTOMATIC DISTRIBUTION LINE, in an attractive and practical look, offers an ideal service for factories, offices and workplaces. ESPRESSO BLENDS Espresso blends form an important part of our production. Thanks to our recipes and the quality of coffee beans, we continue the tradition of Italian espresso around the world. MOCHA BLENDS For home use, Caffè Negro mocha blends are optimally designed and ground to give every home a cup brimming with flavour. COFFEE PODS Coffee capsules and pods are the modern way to enjoy coffee. For those who value practicality, coffee pods present unquestionable advantages: coffee dosing and degree of pressing are always ideal, so that even the most absent-minded will be able to keep the kitchen always clean. Ideal for office use as well. Single dose Caffè Negro pods are packaged under nitrogen for better product preservation. SINGLE DOSE COFFEE CAPSULES Those who have chosen a coffee machine with capsules for their home, can enjoy Caffè Negro and rediscover the flavour of true Italian espresso at home and in the office. Our ground coffee is also packaged in practical plastic single dose capsules. Coffee capsules are packaged under nitrogen for better product preservation. Our FAMILY AND OFFICE LINE, instead, would like to offer the pleasure of a state of the art cup of coffee to all those who so desire. Both for retail and wholesale coffee, we offer coffee blends with a sophisticated and persistent flavour, made with the finest and most aromatic coffee in the world. For high quality coffee, roasting has to benefit from past experience, while at the same time use innovative processes. We select raw materials with obsessive care; our artisan experience guides company processes and the use of cutting edge technical resources allows us to achieve the best. Thanks to this special mix, for over 50 years Torrefazione Caffè Negro has been able to offer excellent products at truly competitive prices. AROMA BAR ITEM PACKAGING GROUND ITEM 252 250 g GROUND MOCHA ITEM 253 250 g GROUND ESPRESSO ITEM 253-1 250 g COFFEE BEANS ITEM 501 500 g COFFEE BEANS ITEM 501-1 500 g GROUND MOKA ITEM 501-2 500 g GROUND ESPRESSO GROUND BEANS ARE VACUUM SEALED FOR PERFECT PRODUCT PRESERVATION AROMA BAR COFFEE BLEND BLEND OF PREMIUM COFFEES FOR A PRODUCT OF EXCELLENT QUALITY EXTRA BAR ITEM PACKAGING GROUND ITEM 250 250 g GROUND MOKA ITEM 251 250 g GROUND ESPRESSO ITEM 251-1 250 g COFFEE BEANS ITEM 500 500 g COFFEE BEANS ITEM 500-0 500 g GROUND MOKA ITEM 500-1 500 g GROUND ESPRESSO GROUND BEANS ARE VACUUM SEALED FOR PERFECT PRODUCT PRESERVATION EXTRA BAR COFFEE BLEND COFFEE WITH A RICH AND FULL-BODIED FLAVOUR MADE WITH A BLEND OF HIGH QUALITY COFFEA ARABICA AND COFFEA ROBUSTA. AN ENJOYABLE EXPERIENCE FOR EVERY BREAK DURING YOUR DAY. ARABICA ITEM PACKAGING GROUND ITEM 503 500 g COFFEE BEANS ITEM 503-1 500 g GROUND MOKA ITEM 503-2 500 g GROUND ESPRESSO ARABICA COFFEE BLEND 100% ARABICA COFFEE WITH LOW CAFFEINE BOLD FLAVOUR COFFEE BLEND COFFEE WITH A BOLD, INTENSE FLAVOUR MADE WITH SELECT COFFEE ROASTED IN THE BEST ITALIAN TRADITION. PERFECT FOR DRINKING AT ANY MOMENT OF THE DAY. BOLD FLAVOUR ITEM PACKAGING GROUND ITEM 502 500 g COFFEE BEANS ITEM 502-1 500 g GROUND MOKA ITEM 502-2 500 g GROUND ESPRESSO BAR LINE EXTRA BAR ITEM ITEM 1000 EXTRA BAR PACKAGING 1000 g GROUND COFFEE BEANS A COFFEE BLEND WITH ALL THE BEST SELECTIONS OF VARIOUS ORIGINS GRAN MISCELA ITEM ITEM 3000 GRAN MISCELA PACKAGING 3000 g GROUND COFFEE BEANS COFFEE WITH A SOPHISTICATED, PERSISTENT FLAVOUR MADE WITH THE MOST AROMATIC AND PREMIUM COFFEES IN THE WORLD PERFECT FOR AN EXCELLENT ESPRESSO PODS CAPSULES ITEM PACKAGING ITEM PACKAGING ARB-CLD AROMA BAR 100 PC ARB-CAP AROMA BAR 100 PC GF-CLD 100 PC GF-CAP 100 PC 100 PC DEC-CAP DECAFFEINATED BOLD FLAVOUR DEC-CLD DECAFFEINATED BOLD FLAVOUR 100 PC PODS AND CAPSULES 7-GRAM SINGLE DOSE IN A PROTECTED ENVIRONMENT. 18 OR 100 PC PACKAGES. NESPRESSO® COMPATIBLE CAPSULES PACKAGING We bring to you 18 handy single dose coffee capsules packaged in small boxes for you to enjoy at home at any 10 18 CAPSULES The capsules are compatible with Citiz, Pixie, Essenza, Lattissima, U and Maestria and suitable for domestic use EXTRA BAR 9 18 CAPSULES under the Nespresso® trademark. 200 AROMA BAR 8 18 CAPSULES *NESPRESSO® is a trademark registered by SOCIETÉ DES PRODUITS NESTLÉ S.A. This brand does not belong to 204 DECAFFEINATED 7 18 CAPSULES TORREFAZIONE CAFFÈ NEGRO® nor to the companies associated to it. TORREFAZIONE CAFFÈ NEGRO® is in no 203 100% ARABICA 6 18 CAPSULES CODE FLAVOUR 202 BOLD FLAVOUR 201 INTENSITY time of the day, perfect for any kind of occasion and ideal for surprising friends. way associated to SOCIETÉ DES PRODUITS NESTLÉ S.A. CAPSULES We bring to you 18 handy single dose coffee capsules packaged in small boxes for you to enjoy at home at any * COMPATIBLE MACHINES: Brasilia (Maki), Daltio (Piazza), Kimbo (Kapsula), Lavazza (EL 3100 Espresso Lavazza PODS Evoluzione - EL 3200 - EP 800 - Ep 2100 - EP 2101 - EP 2111 - EP 2140 - Espresso Point 24 V - EP 2200 - EP 2210 - We bring to you 18 handy single dose coffee pods packaged in small boxes for you to enjoy at home at any time EP 2300 - EP 2310 - EP 2302 - EP 2303 - EP 2310 Dosatore - EP 2311 - EP 2312 - EP 2313 - EP 2400 - EP 2410 Milk of the day, perfect for any occasion and surprising friends. time of the day, perfect for any kind of occasion and ideal for surprising friends. frother - Espresso Point Matinée), SGL (Rotary - Capsy - Goldstar). CODE FLAVOUR INTENSITY PACKAGING 192 BOLD FLAVOUR 10 18 CAPSULES 191 EXTRA BAR 9 18 CAPSULES 190 AROMA BAR 8 18 CAPSULES 194 DECAFFEINATED 7 18 CAPSULES 193 100% ARABICA 6 18 CAPSULES BRASILIA, DALTIO, KIMBO, LAVAZZA CODE FLAVOUR 182 BOLD FLAVOUR 10 18 PODS 181 EXTRA BAR 9 18 PODS are mentioned with the sole purpose 180 AROMA BAR 8 18 PODS of specifying compatibility with our 184 DECAFFEINATED 7 18 PODS 183 100% ARABICA 6 18 PODS and SGL are registered trademarks which belong to their respective companies. These trademarks and the reference to their respective models products. INTENSITY PACKAGING TORREFAZIONE CAFFE’ NEGRO Via E. e P. Salani, 2 - 50050 Limite sull’Arno Firenze - ITALY Phone: +39 0571 57026 Fax +39 0571 979406 [email protected] www.caffenegro.it