media kit 2007

DallasCEO
MEDIA KIT
2007
MISSION STATEMENT
DallasCEO introduces Dallas business leaders to one another.
It celebrates the entrepreneurial tradition of Dallas, the men
and women who take risks, who create jobs, who better the city.
DallasCEO has become required reading for top executives who
want to know more about their peers and to make a difference in
our city.
Business leaders built Dallas, and business leaders make Dallas. This city
thrives on their energy, their passion, and their creativity. Dallas prospers on
entrepreneurial spirit, that encourages innovation, that allows people to fail
and pick themselves up again, that relishes competition and loves enterprise.
As a result, we created DallasCEO.
WICK ALLISON
EDITOR-IN-CHIEF
About Us
D MAGAZINE BACKGROUND
For more than 30 years D Magazine has been
deeply committed to strengthening the fabric of
Dallas through award-winning editorial, signature events, media partnerships, and charity
sponsorships. D Magazine distributes more than
72,000 magazines monthly. 43,000 are delivered
to our loyal, affluent subscribers from Highland
Park to Plano. More than 13,000 copies are delivered to luxury hotels like The Mansion at Turtle
Creek and Four Seasons Dallas at Las Colinas.
D Magazine has become one of the best-selling
magazines per capita in the United States on local
newsstands. D Magazine Partners produces 12
magazines and 43 issues each year. D Magazine is
more than an expression of the community it
serves. D Magazine is a Dallas icon.
D MAGAZINE LAUNCHES DallasCEO
In May 2006, D Magazine unveiled the first issue of DallasCEO. DallasCEO is a monthly, sophisticated,
business magazine targeting Dallas’ elite business leaders. It celebrates the vision of Dallas’ founders,
promotes the people who create jobs, and enshrines the famous Dallas entrepreneurial spirit.
Key Players
PHYLLIS COLE SPENCE PUBLISHER
PHYLLIS COLE SPENCE is the associate publisher of D Magazine and publisher of DallasCEO.
She has been in Dallas since graduating from The University of Missouri–Columbia in 1987.
After taking a year hiatus to work in London, Phyllis launched her advertising career as a sales representative with D, leaving in May of 1998 to accept a position at The Wall Street Journal. As a
display advertising sales representative, she doubled the annual revenue of her account list to more
than $10 million in just two years. She moved over to the interactive edition of The Wall Street
Journal and lived in the online world for almost two years. During her tenure, she worked closely
with some of the largest companies in Dallas—ExxonMobil, American Airlines, EDS, Texas
Instruments, and Nokia. She returned to D Magazine in August 2001 in her current role as associate
publisher and was named publisher of D Magazine’s ancillary publications: D Weddings, D Beauty,
D Fashion, D Estates, Dallas/Fort Worth Medical Directory, Private School Handbook, and Eating
and Drinking.
ADAM McGILL EXECUTIVE EDITOR
ADAM McGILL graduated cum laude from Southern Methodist University in 1994 as a member of
the Golden Key National Honors Society and with Departmental Distinction, his Bachelor of Arts
degree in English with Creative Writing Specialization. He began his publishing career as an
editorial assistant at D in 1996. Two years later, an alternative entertainment weekly called The
Met lured him away. He became that publication’s editor-in-chief before Travelocity Magazine
hired him as an assistant editor. He became that magazine’s editor-in-chief before returning to the
fold at D in 2001, this time as a senior editor. As such, Adam managed freelance writers and wrote
stories himself on subjects as varied as celebrities, business leaders, architecture, and more,
winning a Katie Award in the process. In January 2006, Adam became the founding executive
editor of DallasCEO.
JESSICA JONES MANAGING EDITOR
Despite her Southern roots, managing editor and frequent contributor JESSICA JONES was
always drawn to the bright lights of the East Coast. Baton Rouge-born and Carrollton-bred, she
ventured to Boston for her undergraduate studies where, between lectures and libations, she
discovered a love for the Red Sox and a distaste for freezing temperatures. After graduating cum
laude from Boston University’s College of Communication with a degree in journalism, she
returned to Dallas where an internship with D Magazine led to her current position at DallasCEO.
During her tenure with the D family, she’s written about robots, bikers, cow manure, and, of course,
CEOs of companies both big and small.
TODD JOHNSON DESIGN DIRECTOR
TODD JOHNSON is a self-professed magazine junkie. “I did a stint with an ad agency,” he confesses,
“but it didn’t take.” Happily, as D Magazine Partner’s design director, Todd oversees the design and
creative vision of more than 20 publications—including D, D Home, and DallasCEO—and gets
to work with some of the world’s most talented photographers and illustrators. Todd’s work has
been honored by the Dallas Press Club, the City and Regional Magazine Association, Columbia
University, and Folio Magazine.
Editorial Overview
PROSPECTUS
A collection of short articles about entrepreneurs and small
companies, charts and graphs about business trends, and items
of general interest.
DIRT
A look at local commercial real estate: who’s doing the latest
deals and how the biggest deals got done.
ECON 101
Local business professors explore broad economic themes—hedge
funds, venture capitalists, the effect of immigration, and more—
with a focus on the Dallas/Fort Worth area.
LAW
Practicing lawyer and award-winning columnist John Browning
analyzes the potential impact of recent court cases on a
company’s bottom line.
IMAGE
Professional crisis-management consultant Merrie Spaeth writes
about the public face of leadership, the habits of successful
CEOs, and other management issues.
FEATURE STORIES
Feature stories include broad—but local—business stories about a
variety of industries: real estate, technology, retail, manufacturing,
etc. Personality profiles of successful business leaders reveal
management techniques and life lessons. Case studies reveal
business solutions for problems all corporations face.
INDULGENCES
The back of the magazine finds the products that make an
executive’s life luxurious, the services that make life easier, and
travel destinations that makes business travel less stressful.
PLUS
Interviews with CEOs, a monthly column by editor-in-chief
Wick Allison, and more.
Companies We’ve Covered
A SAMPLE OF THE COMPANIES FOUND IN THE PAGES OF DallasCEO IN 2006.
7-ELEVEN
ACCENTURE
ADVENTURE ASSOCIATES
AL BIERNAT'S RESTAURANT
AL COKER & ASSOCIATES
ALLIANCE AIRPORT
AMEGY BANK OF TEXAS
AMERICAN AIRLINES
AMERICAN BANK OF TEXAS
AMERICAN EXPRESS
AMERICAN INSTITUTE OF ARCHITECTS
AMERICAN INSTITUTE OF CPA'S
AMR CORPORATION
ANHEUSER-BUSCH
ARMADILLO AEROSPACE
AT&T
ATMOS ENERGY
AZURE
BACHENDORF'S
BANK OF AMERICA
BANK ONE
BARBIER-MUELLER MUSEUM, THE
BAYLOR HEALTHCARE SYSTEM
BEELER GUEST OWENS ARCHITECTS
BELMONT HOTEL
BELO CORPORATION
BILLINGSLEY CO.
BLOCKBUSTER CORP.
BLUE STAR INVESTMENTS INC.
BOEING
BOK FINANCIAL CORPORATION
BRIGGS-FREEMAN REAL ESTATE
BRINKER INTERNATIONAL
BRISTOL-MYERS SQUIBB
BUSINESS COUNCIL, THE
CAPITAL GRILLE, THE
CAPITAL INSTITUTIONAL SERVICES
CAPITAL ONE
CARLSON CAPITAL
CARTIER
CENTEX
CENTRAL DALLAS ASSOCIATION
CENTURY BANK
CHASE BANK
CHIEF OIL & GAS
CITGO OIL
CITIGROUP
CLUBCORP.
COLONIAL BANCGROUP
COMERICA BANK
COMPASS BANK
COMPUSA INC.
CONTAINER STORE, THE
COOK CHILDREN'S MEDICAL CENTER
COOPER INSTITUTE
CRESCENT CLUB, THE
CRESCENT, THE
CROW HOLDINGS
CROWN ROYAL
D.R. HORTON
DALLAS ARTS DISTRICT
DALLAS CITIZENS COUNCIL
DALLAS CITY COUNCIL
DALLAS CONVENTION AND VISITOR
BUREAU
DALLAS COUNTRY CLUB
DALLAS COWBOYS
DALLAS MARKET CENTER
DALLAS MAVERICKS
DALLAS MUSEUM OF ART
DALLAS MUSEUM OF NATURAL HISTORY
DALLAS NATIONAL BANK
DALLAS ZOO
DALLAS ZOOLOGICAL SOCIETY
DAVID OSCARSON
DAVIDOFF
DE BEERS
DEAN FOODS
DEAN WITTER
DEBTXS
DELL, INC.
DELOITTE
DELTA & ASSOCIATES
DELTA AIRLINES, INC.
DEUTXCHE BANC ALEX. BROWN
DEVON ENERGY
DFW INTERNATIONAL AIRPORT
DIAGEO
DILLARD'S
DINOSAUR VALLEY STATE PARK
DIRECT DEVELOPMENT COMPANY
DOLCE & GABBANA
DOMISTYLE, INC.
DONALD MCEVOY, LTD.
DORAL TESORO HOTEL & GOLF CLUB
DOUBLETREE GALLERIA HOTEL
DR. PEPPER
DUER WAGNER III, INC.
EBAY
EBBY HALLIDAY REALTORS
EL CHICO
ELECTRONIC DATA SYSTEMS
ENERGY EDUCATION INC.
ENERGY TRANSFER PARTNERS
ENRON
ENTREPRENEURS FOUNDATION OF
NORTH TEXAS
ENVIRONMENTAL PROTECTION AGENCY
ERNST & YOUNG
ESPN
EVERGREEN REALTY PARTNERS
EXECUTIVE MEDICINE OF SOUTHLAKE
EXPEDIA
EXXONMOBIL
FAIRFIELD AT MCKINNEY
FARECOMPARE.COM
FEDERAL DEPOSIT INSURANCE CORP.
FEDERAL DRUG ADMINISTRATION
FEDERAL RESERVE BANK OF DALLAS
FEDEX KINKO'S
FIDELITY
FIRST BANK OF MISSOURI
FIRST DATA CORPORATION
FIRST HORIZON HOME LOAN CORP.
FIRST NATIONAL BANK
FIRST NATIONAL BANK OF PARK CITIES
FIRST PRESBYTERIAN CHURCH OF DALLAS
FIRST REPUBLICBANK CORPORATION
FIRST STATE BANK
FIRST TEXAS BANK
FITNESS TRAINERS TO GO
FLOWSERVE
FLUOR
FM ACOUSTIC LTD.
FOOD FOR THE POOR
FORD
FOREVER RESORTS
FORREST PERKINS
FORT WORTH AVENUE DEVELOPMENT
GROUP
FOSSIL RIM WILDLIFE CENTER
FOUR SEASONS
FOUR SEVENS OIL
FOX SPORTS NETWORK/SOUTHWEST
FRANCK MULLER GENEVE
FRISCO ECONOMIC DEVELOPMENT
CORPORATION
FRITO-LAY
FRONTIERS OF FLIGHT MUSEUM
FROST BANK
FRUIT OF THE LOOM
FULBRIGHT & JAWORSKI
FUNIMATION ENTERTAINMENT
GABLES TURTLE CREEK
GALLERIA DALLAS
GAMING AND CASINO FUND
GARMIN INTERNATIONAL
GARRETT CREEK RANCH
GATEHOUSE CAPITAL
GAYLORD TEXAN
GEARBOX SOFTWARE
GENERAL MILLS
GENERAL MOTORS
GLEN ROSE MEDICAL CENTER
GLOBAL VIEWS
GOLDMAN SACHS GROUP INC., THE
GOOD FULTON & FARRELL
GOOGLE
GRAND BANK
GRAPELAND BANCSHARES INC.
GREATER DALLAS CHAMBER OF
COMMERCE
GRUBB & ELLIS
GRUBER HURST JOHANSEN & HAIL
GVI SECURITY SOLUTIONS INC.
HALL FINANCIAL GROUP
HARWOOD INTERNATIONAL
HBK INVESTMENTS
HEALTH MANAGEMENT ASSOCIATES
HEALTHSOUTH
HELLMUTH, OBATA & KASSEBAUM
HERITAGE AUCTION GALLERIES
HERMES
HICKS HOLDINGS
HIGHLAND CAPITAL MANAGEMENT
HILLWOOD DEVELOPMENT CORP.
HINES
HKS, INC.
HORCHOW COLLECTION, THE
HOTEL CRESCENT COURT
HOTEL ZAZA
HOWARD JOHNSON
HUNT CONSOLIDATED
HUNT OIL
INVESTIN FORUM, THE
INWOOD BANK
IRENE COREY DESIGN ASSOCIATES
JACKSON WALKER L.L.P.
JAVIER'S RESTAURANT
JEFFERSON BANK OF TEXAS
JIM LAKE PARTNERS
JONES DAY REAVIS AND POGUE
JP MORGAN CHASE
KIMBELL ART MUSEUM
KIMBERLY-CLARK CORPORATION
KOHL'S
LAJOLLA BANK
LANDAMERICA AMERICAN TITLE
LAREDO NATIONAL BANK
LENNOX INTERNATINOAL
LIBERATE TECHNOLOGIES
LINCOLN PROPERTIES
LOCKE LIDDELL & SAPP
LOCKHEED MARTIN
LONG-TERM CAPITAL MANAGEMENT
M CROWD
MACROMEDIA
MAGELLAN
MANDARIN ORIENTAL HOTEL GROUP
MANSION ON TURTLE CREEK, THE
MCKINNEY AVENUE CONTEMPORARY
MCKOOL SMITH
MERRILL LYNCH
MEYERSON SYMPHONY CENTER
MICROSOFT CORPORATION
MISSION FOODS
MONDRIAN, THE
MONITRONICS INTERNATIONAL INC.
MORGAN STANLEY
NASA
NASHER SCULPTURE CENTER
NATIONAL SAFETY COUNCIL
NBA
NCAA
NEIMAN MARCUS
NEXBANK
NORDSTROM
NORTH AMERICAN RESTAURANT
ASSOCIATION
NORTHERN TRUST COMPANY, THE
NORTHPARK CENER
OMNI HOTEL
OMNICOM GROUP
ONE ARTS PLAZA
ORACLE CORPORATION
ORBITZ
ORVIS
PAN-AMERICAN HEALTH ORGANIZATION
PANDA ENERGY
PARAGON
PARK PLACE LEXUS
PARKLAND HEALTH & HOSPITAL SYSTEM
PATHOLOGY PARTNERS INC.
PEGASUS LOGISTICS GROUP
PEGASUS SOLUTIONS, INC.
PEPSICO
PETROLEUM CLUB OF FORT WORTH
PFIZER, INC.
PHILLIPS PETROLEUM
PIER 1 IMPORTS
PITTS OIL COMPANY
POCKETS MENSWEAR
PORSCHE
PRECEPT BUILDERS
PRISON ENTREPRENEURSHIP PROGRAM
PROCTER & GAMBLE
PUTNAM INVESTMENTS
RADIO ONE
RADIOSHACK CORPORATION
REAL ESTATE COUNCIL
RED CROSS
REGIONS BANK
REI
REPUBLIC ENERGY
RESERVOIR CAPITAL GROUP
RICHARDS GROUP, THE
RITZ-CARLTON
ROLEX
ROUGH CREEK LODGE & RESORT
SAGE TELECOM INC.
SALOMON SMITH BARNEY
SBC COMMUNICATIONS INC.
SCIENCE PLACE, THE
SEMICONDUCTOR INDUSTRY
ASSOCIATION
SHELL OIL
SINCLAIR OIL
SMIRNOFF
SMITH OPTICS
SNB BANK OF DALLAS
SOTHEBY'S
SOUTHFORK HOTEL
SOUTHLAND CORPORATION
SOUTHWEST AIRLINES
SOUTHWESTERN BELL TELEPHONE
ST. BERNARD SPORTS
STANDARD & POOR'S
STANLEY KORSHAK
STAR BRAND RANCH
STARBUCKS
STATE NATIONAL BANK
STATE STREET GLOBAL ADVISORS
STAUBACH CAPITAL PARTNERS
STAUBACH COMPANY
STEPHAN PYLES RESTAURANT
STERLING PROJECTS LTD.
STEWART FILMSCREEN CORPORATION
STREAM REALTY PARTNERS
SULLIVAN'S STEAKHOUSE
SUMMIT BANK
SURF INDUSTRY MANUFACTURERS
ASSOCIATION
SUSAN G. KOMEN BREAST CANCER
TD INDUSTRIES
TE AMO CIGAR COMPANY
TECHNISOURCE INC.
TECNICA USA
TELADOC MEDICAL SERVICES
TELECOM TECHNOLOGIES
TENET HEALTHCARE
TERAX ENERGY INC.
TEXAS CAPITAL BANK
TEXAS DRIVING EXPERIENCE
TEXAS HEALTH RESOURCES
TEXAS INSTRUMENTS
TEXAS MOTOR SPEEDWAY
TEXAS NANOTECHNOLOGY INITIATIVE
TEXAS RANGER FOUNDATION
ASSOCIATION
TEXASBANK
THE PERRYMAN GROUP
THOMPSON & KNIGHT
TIFFANY & CO.
TIME WARNER
T-MOBILE
TOLLESON WEALTH MANAGEMENT, INC.
TRAMMELL CROW
TRANSWESTERN DALLAS
TRAVELOCITY
TRINITY ASSOCIATION, THE
TRINITY WORKPLACE LEARNING
TURNER CORPORATION
TXU
U.S. ARMY
U.S. GREEN BUILDING COUNCIL
UNITED TECHNOLOGIES CORP.
UPS
VENTURE MECHANICAL
VERIZON
VINSON & ELKINS L.L.P.
VINTAGE INTERESTS
VIRGIN AIRLINES
VOUGHT AIRCRAFT INDUSTRIES
W DALLAS VICTORY HOTEL & RESIDENCES
WACHOVIA
WADLEY BIOSCIENCES LDL INC.
WADLEY CANCER CENTER
WASHINGTON MUTUAL
WATERFORD
WBK CONSTRUCTION
WEIL, GOTSHAL & MANGES
WELLS FARGO BANK
WESTIN HOTEL
WHITMAN STRATEGY GROUP, THE
WHOLE FOODS
WILLIAM NOBLE RARE JEWELS
WILSON AUDIO SPECIALTIES
WINE.WOOT.COM
WOOT.COM
WORLDCOM
X PRIZE FOUNDATION
XTO ENERGY
YAHOO
YOUNG PRESIDENTS' ORGANIZATION
ZASPA AT HOTEL ZAZA
ZYVEX
Advertising Options
ADVERTISING DISPLAY RATES (GROSS):*
FOUR COLOR
1X
3X
6X
9X
Spread
$10,395
$10,165
$9,985
$9,786
$9,320
Full
$5,725
$5,470
$5,200
$4,950
$4,710
Half
$3,910
$3,285
$3,120
$2,960
$2,820
Quarter
$2,800
$2,650
$2,320
$2,160
$1,990
1X
3X
6X
9X
12X
Inside Front
$6,870
$6,530
$6,205
$5,900
$5,605
Inside Back
$5,790
$5,550
$5,270
$5,010
$4,800
Back
$8,280
$7,870
$7,480
$7,110
$6,800
COVER
12X
*15% discount will be given to agencies.
DallasCEO will be printed eleven times in 2007. Monthly with the exception of our combined
issue in July/August.
ADVERTISING DEADLINES:
MONTH
SPACE
MATERIALS
MONTH
SPACE
January
11/13/06
February
MATERIALS
11/15/06
September
7/16/07
7/18/07
12/13/06
12/15/06
October
8/13/07
8/15/07
March
1/15/07
1/17/07
November
9/10/07
9/12/07
April
2/12/07
2/14/07
December
10/15/07
10/17/07
May
3/12/07
3/14/07
January ‘08
11/12/07
11/14/07
June
4/16/07
4/18/07
February ‘08
12/10/07
12/12/07
July/August
5/14/07
5/16/07
DISTRIBUTION: 20,000
• DallasCEO is directly mailed to more than 15,000 C-level executives, with companies reporting
annual sales volumes of more than $2 million.
• DallasCEO is sold each month on prominent Dallas/Fort Worth newsstands, such as Barnes & Nobel,
Love Field Airport, and Dallas/Fort Worth International Airport.
ADVERTISING SPECS
TRIM SIZE
8.75” x 10.75”
FULL PAGE
(W/BLEED)
9” x 11”
FULL PAGE
(LIVE AREA)
7.75” x 9.75”
HALF PAGE
HORIZONTAL
7.75” x 4.75”
QUARTER PAGE
3.75” x 4.75”
MECHANICAL REQUIREMENTS
DIGITAL FILES ONLY:
• QuarkXpress (with all supporting images and fonts), Illustrator EPS, TIF, or PDF files are accepted.
• All images should be 300 dpi and color as CMYK.
• Please supply a composite proof for color. Without a proof, DallasCEO is not responsible for the
content of your ad.
• Ads created in Microsoft Word, Microsoft Publisher, Power Point, or any PC-based word processing
program cannot be accepted.
• We will be glad to re-create the ad at our normal ad production rate.
MAGAZINE TRIM SIZE:
• 8 3/4” x 10 3/4”. For bleed allow 1/8” beyond all trim. Keep live matter 1/4” from all trim.
• Magazine format is three-column and is saddle-stitched.
• Art will be held at DallasCEO for one year from date of use.
AD CREATION
• Full page: $350
• Change to ad after two revisions: $50
• Half page: $250
• Change to ad after approval: $100
• Quarter page: $100
• Ad materials after deadline: $100
• Any type changes, adding logos, etc: $50
Testimonials
“Dallas, long known as a hub for domestic travel, has also become a hub for international commerce. More than
ever before...Dallas means business. For an inside look at the dynamic corporations of Dallas and the people
behind the brands, DallasCEO is a ‘must read.’ ”
—JIM KEYES, FORMER CEO OF 7-ELEVEN
“Our firm works directly with CEOs and CFOs to design innovative employee
benefit programs. Prior to DallasCEO, we struggled getting our message directly
to our target audience—CEOs and CFOs of local companies. DallasCEO has been
invaluable in allowing us to craft and deliver our message directly to this
audience. Our name recognition is much higher since beginning our relationship
with DallasCEO. It feels great to hear ‘I saw your ad in DallasCEO this month.’ ”
—JAMES R. DARBY III, GRIZZAFFI DARBY LLC
“Honestly I’m not a huge fan of periodicals, but DallasCEO is the one that I read cover to cover because it’s
relevant to me. The people are my peers, business is my life, and Dallas is my home.”
—CALVIN W. CARTER, THE CARTER GROUP
“DallasCEO has been a big contributor to the success Truluck’s has had in the business
community. They have given us a consistent way to reach our guests that is both
sophisticated and well-respected. DallasCEO continues to be a great marketing tool
for us.”
—BO DORTON, TRULU C K ’ S
“ DallasCEO is THE magazine for the Dallas/Fort Worth business market. I
needed to be professional when introducing my business in Dallas. I purchased
a full page for consecutive months. I could not be more pleased with the
response from many different sectors. I am also aware that my competition
noticed the ads. This magazine is very strong for the business market and I
recommend this advertising investment.”
—SAM LAW, NORTHWESTERN MUTUAL FINANCIAL NETWORK
DallasCEO
DallasCEO
Business is good.
W W W. D M AG A Z I N E .C O M / DA L L A S C E O
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