OSP Project Plan

Transcription

OSP Project Plan

for
June 22nd 2010
Wonjoon Choi
[email protected]
MSC / SEC
Copyright © Copyright©
2010 Samsung
Ltd. All Co.,
rightsLtd.
reserved.
1
2010Electronics
Samsung Co.,
Electronics,
All rights reserved
Contents
Samsung Apps Service Overview
What is Seller Office?
Service Description
Service Expansion Plan
Copyright © 2010 Samsung Electronics Co., Ltd. All rights reserved.
2
Samsung Apps Service Overview
3
History of Samsung Apps
Samsung Apps opened Application Store on 14th of Sept. in 2009
– Only available in “UK”, France and Italy, at first
– Based on Windows Mobile and Symbian Platform
– Mobile device not for the application service
BUT,
Experience of “9” Month.
We learned a lot.
4
Service Overview
Provide total ecosystem for distributing applications from sellers
to end users
– Ecosystem based on open market place model
– Total system including development, contract, display and sales
Seller
Samsung Apps
Samsung Apps Backend
System
Individual Developers
Bada Developers members
Storefront
R/S ($)*
Payment
(Credit Card,
Phone Billing)
R/S ($)
Samsung Mobile Innovator
members
Application Aggregators
End User
OTA
Content
Management
System
Application
Seller
Office
Game Partners
On-Device
Client
On-Device
Client
Internet
Kies
Payment
(Credit
Card)
WiFi
(PC Client)
Application
Admin
Site
Website
(Marketing,
CS)
Internet
Samsung
Kies
CS & Marketing
Content Partners
Technical
Support
bada Developers
Tech. support for developers (SDK, Q&A, etc)
* in case of Operator partnership business model
5
Service Overview : On Device Client
Purchase/Download
– Easy purchase with Credit Card / Non-member download(free apps)
– Advanced sort and filter functions: By rating, best selling, price and alphabet
– Personalized service and support : My Page (Downloads/Voucher/Change Card)
Advanced features in Wave
– Widget to be added along with native applications
– Background downloading (Continuous browsing)
– Non-registered member purchase with Phone Billing
– Application recommendation
– Automatic notification to be displayed in main screen, if update is available
Main View
Category View
Details View
Purchase &
Download
Update &
Re-download
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Service Overview : Kies
Purchase/Download
– Various browsing/search functions based on rich UI
– High-capacity application downloading and seamless installing
Personalized service and support
– Wish list and purchase history management
– User guide, FAQ and online customer support
Main page
Category View
Purchase &
Download
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Service Overview : Web
Marketing place for each local application market
– All applications to be displayed by country/device/category/best selling
– Downloading Kies to be induced for purchasing apps
cf. Direct purchase is not available via web
Main page
Promotion
8
I-2. Global Roll-Out Plan
Global Roll out Plan
- Platform/Device Spread
 Establishment of Samsung Apps eco-system with WM/S60 in 2009
 Focusing on bada (including 2.5G bada phone) in 2010
2009
2010
3Q/4Q
1Q
2Q
3Q
I8910HD
Symbian
Omnia
Windows
Mobile
Omnia II
Omnia Lite
Open OS
Wave
(3G)
bada
Samsung’s
Wave2
(2.5G)
A
P#2
(3G)
C
Wave2 Pro
(2.5G)
B
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Seller Office
- What is Seller Office
- Service Description
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What is Seller Office?
Seller Office is a service supporting Appl.-registration and sales
activities to sell Appl. (Game) on Samsung Apps for developers.
bada Developers
• http://innovator.samsungmobile.com
Seller Office
• http://developer.bada.com
• URL: http://seller.samsungapps.com
• Can register and upload apps & monitor
sales status
On-Device Client
•End user
Samsung Apps Web site
Kies
•End user
• URL: http://www.samsungapps.com
• Promotion/Marketing to end users
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Service Description : Site Structure
Providing service for our sellers from July 30, 2009
(http://seller.samsungapps.com)
– Seller Office is a service supporting application registration and sales activities.
– Seller Office consists of total 6 main categories according to their functionalities.
(My Profile, Buyer Support, Applications, Accounting, Statistics, Support)
Profile Mgt.
Commercial
Seller Request
[My Profile]
Communicate
with buyers
Submit apps,
Testing
[Buyer Support]
[Applications]
Sales Analysis
Inquire Sales,
Downloads
Ask admins
[Accounting]
[Statistics]
[Support]
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Service Description : Submission
Submission process consists of 6 steps and each steps are
classified to the data properties about the application.
1. Overview
Upload images, descriptions and
supported languages of the application.
6. Complete
Application registration is completed.
2. Sales Information
Enter price information and select
sales countries of the application.
5. Review
Confirm the entered information.
3. Select Device
Select compatible OS and Devices.
4. Upload
Upload Version, Application File and UID.
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Service Description : Sign up
Sign up process varies depending on types of seller
(Partner/Corporate/Private).
Classification
Process
Necessary
Documents
Partner
Corporate Seller
Private Seller
- Offline process
1. Partner Proposal
(Preparing a provided
document)
2. Screening (Samsung)
3. Register as a partner
- Online process
1. Select a type of seller (Corporate or Private)
2. Enter basic information
3. E-Mail confirmation
4. Membership registration complete
-Partner Request
document
- None
- None
Request Commercial
Seller Status
N/A
1. Click ‘Request Commercial Seller Status’ button on the
main screen and My Profile menu
2. Enter Account information
3. Submit documents
4. Check (Samsung)
5. Membership is Changed into ‘Commercial Seller Status’
Necessary
Documents
N/A
- Bank Account copy
- business license copy
Remarks
No need to register by
themselves on the web.
(Samsung takes care of
membership for partners)
- Bank Account copy
- ID Card copy
- Essential Information on the bank account copy
. Bank name
. Account No.(Including IBAN Code in case of Europe sellers)
. Account Holder
. Swift code (Exclusive of Korea)
※ Commercial Seller : Sellers who can sell paid applications and have financial information with a bank account to remit normally.
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Service Description : Marketing
Boost sellers’ profits effectively by providing a variety of
promotional chances
– Banner : Add banner registration function that sellers can make & upload to
request for posting their own application banners on the storefront
(From Mar 19)
– Discount : Sellers can lower their price directly by using ‘Discount’ menu.
(From Mar 19)
– Event : Plan to hold promotional events continuously cooperating
with our branches.
Banner
Discount
Event
[Samsung Apps Web, Kies, On Device Client][Provide a chance to offer special discounts][Organize promotional events for sellers]
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Service Expansion Plan
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Service Expansion Plan (1)
Over 80 global countries’ stores will be available in 2010
Expand targeted service devices which are bada-oriented to build up
our competitiveness - more than 10 millions sales forecast in 2010
CIS
Europe
80+
[‘bada’ Device Sales F`cst]
20 millions +
3 Countries +
24 Countries +
(*)
Germany
10 millions +
America
MEA
4 Countries +
Asia-Pacific
6 Countries +
13 Countries +
2010
2011
17
Samsung Apps will be available globally from 2010
Our collaborative business model means we will have…
150+
Operators!
18
Revenue share with developers in 2010
Localized applications : global applications
70 : 30
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“Show Me the Money”
…with Samsung Apps and bada services
20
Who’s going to be a
Treasure Hunter
in
21
#Appendix. Samples
Wave Applications
22
23
Wave Killer Appl. Descriptions
Game
Category
Screen Shot
Title
Real Football 2010
Developer
Gameloft
Country
France
Description
Get ready for a new football season and battle for the cup
with Real Football, the benchmark for mobile football
games. Choose from 245 teams in 8 leagues with nearly
every player thanks to the FIFPro license. Face off in 14
stadiums detailed in 3D as you perform amazing moves
with a simple and intuitive touch of the screen. The
directional touch pad allows for great precision.
Game
Category
Screen Shot
Title
Let’s Golf
Developer
Gameloft
Country
France
Description
The best 3D Golf game experience for everyone created
exclusively for Samsung Wave.
Grab a club, take a swing, and pray for a birdie!
It’s time for you to become a big hitter and drive for the
green with Let’s Golf!
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Game
Category
Screen Shot
2) Application List
Title
Homerun Battle 3D
Developer
Com2us
Country
Korea
Description
Join the best home run slam fest ever, Homerun Battle 3D!
Homerun Battle 3D, developed by Com2uS, is not only
visually stunning but also excitingly addicting!
Challenge your friends and rivals to head-to-head online
match-ups! In addition to the player vs. player online derby,
the game includes arcade, training and classic modes as a
welcoming treat for single-person game play.
Game
Category
Screen Shot
Title
Dragon Fire
Developer
Com2us
Country
Korea
Description
When you were a child, did you yearn for Dragon?
Did you have a dream that to ride a dragon and fly to
the universe?
You can make your dreams that to ride a dragon through
the universe come true by playing Dragon fire on your
mobile.
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Category
Game
Screen Shot
2) Application List
Title
Jetpack Jack
Developer
Handmark
Country
USA
Description
Guide Jetpack Jack through a range of alien terrains in a hi
gh velocity race against time. Fly through densely populate
d forests, cities, and ice-fields picking up point boosters, nit
ro injections and shield packs. Fly as close as you dare to b
uildings and trees to boost your nitro power and enjoy that
on-the-edge of control adrenaline rush.
Game
Category
Screen Shot
Title
Twin Brade
Developer
Press Start Studio
Country
France
Description
TwinBlades is a frantic shooter game set in a medieval era
with unique manga-like graphics. Help the nun defeat evil
with some heavy zombie-killing action across multiple
environments, venture through the city market, the
cemetery, a chapel in ruins and the city's outskirts to purge
the town of all its living-dead inhabitants.
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Category
Entertainment
Screen Shot
2) Application List
Title
Basketball
Developer
Uangel
Country
Korea
Description
The free throw game which you only can play in the
entertainment rooms in your phone. The interface which
seems like real paying in a convenient way
How to Use
- If you touch with your fingers, the balls will be thrown
- You can put the balls to reach the goal by flipping the
backboard or walls. And You can use 4 balls
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Category
Health/Life
Screen Shot
2) Application List
Title
WorldTour
Developer
IPM
Country
Korea
Description
World Tour is a game that you can complete a landscape by
linking dots on the screen.
Let's go to see the world famous travel spots and feel the jo
y of sightseeing through four various game modes.
Health/Life
Category
Screen Shot
Title
Toy World
Developer
IPM Studio
Country
Korea
Description
Find out new born toys!
There are many new born toys everywhere in the toy
country. You should find them out and arrange them before
everything disordered in the toy country. Find the last toy
that was added to the screen. The game will end when you
select a toy that appeared on the screen previously.
Try to find all new toys and set new records.
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Health/Life
Category
Screen Shot
2) Application List
Title
Hit My Boss
Developer
Rightbrain
Country
Korea
Description
“Hit my boss” is a stress relieving game, it allows you to
tease a character, which you have created with a picture of
someone you know.
To create a game character, you can use existing pictures in
your phone or take a new picture.
While playing the game, you can capture a game screen
shot.
News
Category
Screen Shot
Title
WeatherBug
Developer
WeatherBug
Country
USA
Description
WeatherBug is a free, ad-supported weather app from the
source for truly live, local weather – providing users access
to the largest network of professional weather stations in
the U.S. and thousands of locations around the world. Get
current conditions, forecasts, weather maps and much
more!
29
Category
Navigation
Screen Shot
2) Application List
Title
CarFinder
Developer
Seven Principle AG
Country
USA
Description
Where have I parked my car again? The car finder app helps
you to find places you have been to easily by navigating
you back to previously visted locations. You can save up to
four different locations.
Category
Utilities
Screen Shot
Title
GuitaRing
Developer
Samsung India
Country
India
Description
This application mainly aims at the novice guitar user and
gives him a readymade handbook to tune his guitar and
look up for chords.This application has two parts.
1. Guitar tuner-This provides the user with the 6 open string
notes being played at a regular interval. The user can
anytime tune his guitar perfectly by listening to the sound...
30
Reference
Category
Screen Shot
2) Application List
Title
Talking Spanish Phrasebook
Developer
iDev Entertainment Limited
Country
UK
Description
With over 500 professionally translated words and phrases
(text and audio), Coolgorilla’s Talking Spanish Phrasebook
is the easy way to pick up the basics of the Spanish
language and help you get the most out your vacation.
31
Category
Entertainment
Screen Shot
2) Application List
Title
Universal Film
Developer
Seven Principles AG
Country
USA
Description
Are you a movies fan? The Universal Film app provides
information about the most recent movie releases. You can
also read about upcoming releases and even watch film
trailers.
Health/Life
Category
Screen Shot
Title
Minesweeper
Developer
ABC Solution
Country
Korea
Description
The nontraditional game of minesweeper using mobile
experience is board game for Samsung “Bada”.
- Experience the mobile UX that provide the function such
as tilt sensor, vibrator and touch screen.
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Game
Category
Screen Shot
2) Application List
Title
UNO
Developer
Gameloft
Country
France
Description
Get ready to call "UNO" on your Samsung mobile!
Play the classic card game that's no1 for fun with friends
and family. Playing UNO™ has never been so fun and easy,
thanks to a brand new gameplay system! Simply drag and
drop cards using your finger on the screen for intuitive
control, and be the first to get rid of all your cards

OSP Project Plan

Transcription

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