1 - Connect Meetings

 1 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com A. STATEMENT OF QUALIFICATIONS .............................................................. 3 SCOPE OF WORK .......................................................................................................................................... 8 B. ORGANIZATION, OWNERSHIP AND MANAGEMENT ................................ 10 ADDRESS .................................................................................................................................................... 10 PRINCIPLE OFFICERS ............................................................................................................................... 11 SUBCONTRACTORS ................................................................................................................................... 12 C. ORGANIZATION’S STRUCTURE AND EXPERIENCE .................................... 13 ORGANIZATIONAL CHARTS ..................................................................................................................... 13 EMPLOYEES & COMPANY HISTORY ....................................................................................................... 15 STAFF AND QUALIFICATIONS .................................................................................................................. 17 HOURS OF OPERATIONS .......................................................................................................................... 18 TOURISM EXPERIENCE ............................................................................................................................. 19 WORK EXAMPLES ..................................................................................................................................... 20 D. CLIENT INFORMATION ............................................................................. 25 CURRENT CLIENTS ................................................................................................................................... 25 TWO MOST RECENT PAST CLIENTS ...................................................................................................... 26 TRAVEL AND TOURISM CLIENTS ............................................................................................................ 27 E. ACCOUNT GAIN AND LOSS ....................................................................... 28 CONTRACT TERMINATION ...................................................................................................................... 28 ACCOUNTS GAINED .................................................................................................................................. 28 CLIENT REFERENCES ............................................................................................................................... 29 F. PRICING .................................................................................................... 32 BILLING METHOD ..................................................................................................................................... 34 2 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com A. STATEMENT OF QUALIFICATIONS Collinson Media and Events has been serving the tourism industry for more than 40 years and has been innovating within the digital space for much of that time. Beginning in 2012 we began to serve the industry through website design, development and management for select partners who saw the value in a collaborative and customized website development relationship. Through our relationship with the eCommerce and development firm Look-­‐Listen, we serve tourism industry clients that want a relationship with a proactive development shop, focused on the DMO/CVB space, that builds open-­‐source solutions designed to meet specific destination challenges. To date we have launched six destination sites, and helped countless others enhance their current site with custom digital services offerings including SEO, site consulting, analytics audits, social engagement efforts, marketing automation efforts and more. We have developed relationships with top-­‐tier service platforms including Rackspace for hosting, Sucuri web security platform for server and site-­‐level security protocols, SilverPop for marketing automation, Oracle social cloud for social media integrations and social management and more. In addition, we have developed relationships with each of the top-­‐tier service providers within the tourism space including website integrations with leading tourism CRM platforms Simpleview, until recently D3000 (purchased by Simpleview), and iDSS and the top-­‐tier packaging/booking engines, aRes travel and JackRabbit/BookDirect. Our suite of previous website experience includes major tourism hubs, rural locations and both meetings and leisure destinations including both cities and beaches. Beyond that, we are intimately familiar with the Tupelo market, we have a long history of working with Tupelo from a media perspective and we look at this as a tremendous opportunity to increase the scope of our relationship. Thank you for this opportunity to present our solutions. 3 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Suggested Mobile Formats Collinson almost exclusively develops websites using responsive design principles and custom responsive theme layouts. An example of which can be seen below in the execution for VisitOakland.org which makes effective use of the varying device screens to deliver an optimal user experience without sacrificing content accessibility. Desktop Tablet Mobile 4 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Content Management Systems As most DMO staff members that will be daily managing and updating content within the site are non-­‐technical, the simplicity with which site management needs to be done is the top priority. For this reason, we tend to prefer to leverage open-­‐source solutions such as Wordpress for the Content Management Platform on our sites. This solution provides multiple benefits: •
Ease of Use: The tool itself is intuitive and the editor is second only to Microsoft Word in the simplicity of its user interface. •
Expanded support: the open-­‐source community is larger than any other CMS platform and the network of available, high-­‐quality, off-­‐the-­‐shelf plug-­‐in extensions means that we can quickly and easily expand the functionality and capabilities of the site/platform on behalf of our client’s without having to constantly delve into custom code development (lowering long term cost of ownership). Even if a custom widget must be built, it is often possible to start with a plug-­‐in that someone else has built as a jumping off point for the custom expansion work. •
Portability: The near ubiquity of the leading open-­‐source solutions (more than 19% of the web is built on Open-­‐Source platforms -­‐ http://venturebeat.com/2013/07/27/19-percent-of-the-web-runs-onwordpress) means that at the end of our contracted service period with our client, they have a tool that can be updated and maintained by virtually any other development shop in the world. We work with our clients to make sure that their solution is portable and fully transferrable if/when the time comes for them to move the solution elsewhere. 5 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Booking and Packaging Engines Collinson works extensively with the leading hotel booking engines currently serving the DMO marketplace and based upon our early assessment of the needs outlined in this RFP, it is likely that Tupelo will be best served by the aRes Travel implementation. It is impossible for us to estimate what that investment might be as we are not a reseller of their solutions so the cost for the aRes technology platform is not included in our pricing estimate. Sample aRes Travel Implementation 6 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Search Engine Optimization We make extensive user of the inherent Wordpress SEO functions and available meta-­‐
data manipulation plugins that the system provides to ensure that our sites continually follow SEO best practices. The team at Collinson actively reviews every content page/post and all on-­‐site media for keywords, titles and descriptions (including Alt titles and Alt Descriptions). This is our front-­‐end SEO incorporation approach. In addition, we work with our DMO clients on custom link-­‐building strategies, competitive SEO/SEM analysis and defined keyword growth opportunities and content generation plans. Our ongoing SEO efforts include a thorough review of the site from a SEO perspective – including website architecture and link structure, page rank, meta-­‐data, site ranking per key phrase, content review, link analysis, and duplicate content issues. This evaluation also includes an evaluation of competitive sites evaluation and complete documentation of identified areas for improvement. Standard Search Optimization efforts include: •
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Keyword Research Site Benchmarking / Reporting & Analysis Manual Submission to Search Engines (WebmasterTools) 7 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Scope of Work Collinson follows the same 360° Service approach -­‐ consisting of three distinct stages -­‐ for every website development project. This approach allows us to fully understand the needs and objectives of our clients, design a solution to achieve those goals, build out and then measure our results with an eye towards continual optimization. The specific steps included in this staged approach are outlined below and the individual applications of these stages are provided in detail. 8 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Design During the design phase our creative and development team will work with your newly developed brand standards and creative agency to build a site that stands out from the rest and to ensure a top quality user experience. Our team will extend your brand online, blending your marketing message with the latest technology and innovations. Develop Our development staff takes the design vision and turns it into reality, building, customizing, and configuring your site to function with the most up to date technologies and third-­‐party components. All the while we ensure we are using the best practices and standards for both search engine optimization and browser & device compatibility. Deploy We test and launch the site, but our job isn’t done. Using analytics and user feedback we continue to monitor the site’s effectiveness. As trends change and new insights are discovered, we continue to refine your online initiatives to maximize your ROI. 9 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com B. ORGANIZATION, OWNERSHIP AND MANAGEMENT Address Contracting Entity: Collinson Media & Events 15 Technology Parkway, Suite 250 Norcross, GA 30092 Phone: 678.987.9940 Look-­‐Listen 1495 Northside Drive NW, Suite C Atlanta, GA 30318 Phone: 404.861.0530 10 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Principle Officers Chris Collinson, President, Collinson Media & Events Chris Collinson is President and owner of Collinson Media & Events and has strategic oversight over the entirety of the company’s tourism marketing initiatives including both the Leisure and Meetings divisions. He joined the family firm in 2003 and later bought the business with his brother, Newt Collinson IV, who served as company president and leader of the leisure division until early 2014. Under the new structure, Chris Collinson is responsible for setting the vision, identifying best-­‐in-­‐business strategies and technologies, and leveraging them across all Collinson brands and services. Kit Hughes, Managing Partner, Look-­‐Listen For over 10 years, Kit has been involved in a plethora of research and design projects. As a two-­‐time research fellow at the University of Georgia, Kit developed mobile interactive experiences for one of the nation’s first metropolitan wireless zones. Kit regularly speaks at conferences on branding and received his Executive Certificate in Strategy and Innovation from MIT. Paul Sternberg, Creative Partner, Look-­‐Listen A graduate of journalism school, Paul's study of media theory has shaped his approach to problem-­‐solving and brand development, well beyond the focus of communication and design. With an emphasis on accuracy, transparency, independence, curiosity, and ingenuity, he has helped businesses extend their brands into new ideas and messages, helping them tell their own unique story. 11 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Subcontractors Neither Collinson Media & Events nor Look-­‐Listen have any vested interest in, or standing relationship with, any third-­‐party components that would require pre-­‐
determination of selected vendors for these services. We firmly believe that third-­‐party services such as booking engines, etc. should be evaluated collaboratively between our respective teams and the client to determine which solution best meets the unique needs of the specific implementation. 12 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com C. ORGANIZATION’S STRUCTURE AND EXPERIENCE Organizational Charts Collinson Media & Events Chris Collinson, Presdient Ray Ezelle Vice President, Meekngs Jim Reagan Vice President, Leisure Meekngs Sales Chris Rash Vice President, Digital Solukons Leisure Sales Planner Development Chriskne Born Vice President, Editor-­‐in-­‐Chief Digital Media Editorial Digital Operakons Produckon/
Design Look-­‐Listen Design & Development 13 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Look-­‐Listen Kit Hughes Managing Partner Paul Sternberg Partner, Creakve Thomas Wages Partner, Operakons Development Project Management eCommerce QA Design 14 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Employees & Company History Collinson Media & Events Collinson Media & Events is a leader in the meetings, travel and tourism industry providing successful marketing solutions to a wide variety of clients for 40 years. Our clients include convention and visitor bureaus, state tourism offices, attractions, hotels, resorts, chambers of commerce, destinations and convention centers. From our beginning in 1974 as a publisher’s representative firm, Collinson Media & Events has expanded over the last decade into print and online publishing, conference and event production and digital marketing. The firm now employs more than 85 full time staff. Our mission is to provide our clients with economical and highly effective, results-­‐ oriented tools to make their marketing efforts a success. We provide destination marketing organizations greater access to the leisure travel market and niche group markets through a suite of print and digital solutions including demographically targeted newspaper pre-­‐printed inserts and publications such as Collaborate Magazine, Connect Magazine, Rejuvenate Magazine and the America’s Best Vacations newspaper insert. Additionally, Collinson Media & Events is an innovator within the digital technologies field for tourism, travel, meetings and destination marketing. Our digital solutions team combines years of travel and tourism experience with an innovative approach to technology application. We focus on developing unique and integrated strategies to leverage the most effective tools currently available to achieve our clients’ objectives, and we don’t stop there. Our team of specialists works with our clients to continually enhance our efforts in website development, search marketing and site optimization, social networking, mobile platforms including mobile site and application development, digital display advertising, email marketing/CRM solutions and lead generation. Combined with an emphasis on tracking & metrics analysis, the Collinson digital team delivers more than just tools, we deliver ROI. 15 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com For the purposes of this project, Collinson will partner with the established website design and development firm Look-­‐Listen (www.look-­‐listen.com). This partnership is ongoing and has been in place since early 2013. Look-­‐Listen We started Look-­‐Listen because we wanted to build an agency that delivers results through understanding business goals and consumer needs. Since then, we’ve helped brands around the world—both large and small—solve problems, build revenue, and think creatively. We’ve built everything from enterprise-­‐level online tools to e-­‐
commerce sites and mobile websites and apps. We’ve learned a lot of things along the way. However, the most important thing we’ve learned is if we keep our focus on what’s right for your brand and the end user, magic happens. At the end of the day, we’re in business to make your business successful. We want to apply the things we’ve learned over the years to help you achieve that success and avoid the mistakes other companies make. Even without knowing the specifics of your situation, I can tell you that there are opportunities in almost any area of your business to make things better through design. We currently employ 28 full time resources. 16 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Staff and Qualifications Chris Rash, Vice President, Digital Solutions, Collinson Chris is a veteran digital strategist and marketing consultant. With more than 10 years of experience at national advertising agency, Bernard Hodes Group. Chris has worked with Fortune 50 brands and small businesses alike to enhance their digital strategy and drive analytical solutions to their marketing challenges. Chris specializes in building data-­‐driven strategies with measureable results. He is an expert in digital strategy consulting and analytics and in his two years with Collinson, he has contributed to the expansion of Collinson Media & Events’ suite of services including the continued development of our capabilities in social media strategy management, search marketing, email marketing automation, mobile application and website development. Chris received a Bachelor of Arts degree in Journalism and Communications from Elon University, and a Master of Business Administration from The University of Georgia. Dori Einiger, Account Director Collinson Dori is an experienced client manager and marketing strategist with more than 10 years of experience at national advertising agencies throughout the southeast. Dori has managed projects and day-­‐to-­‐day delivery of some of the biggest retail and consumer packaged goods accounts during her agency tenure. At Collinson, Dori will be the point person on the Tupelo website project and will be the primary liaison between the client and the creative and technical resources at Collinson and at Look-­‐Listen. 17 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Brian Collins, Lead Front-­‐end Developer Look-­‐Listen While fluent in design fundamentals such as layout and typography, Brian specializes in standards-­‐based development that brings brands to life across multiple devices and platforms. Brian is a specialist in building responsive sites for desktop, tablet, and mobile phone using a frameworks like Bootstrap and Foundation. His skills extend beyond HTML, CSS, and JavaScript by working with themes for PHP-­‐based Wordpress and Drupal content management systems. Tim Smith, Lead Back-­‐end Developer Look-­‐Listen Tim Smith brings a broad background of CMS integrations and global clients. He has built sites that leverage the PHP frameworks Laravel, Codeigniter, and FuelPHP, while implementing CMS projects on Expression Engine, Drupal, and Wordpress. His experience with global brands (Lance Crackers, Coca-­‐Cola) has given him the ability to turn around work on tight deadlines and that meets strict corporate standards. Hours of Operations Collinson Media & Events operates in the Eastern Time Zone and maintains office hours from 8:30AM to 5:30PM. Look-­‐Listen, also located in Atlanta (EST), maintains studio office hours from 9AM to 6:30PM. While Collinson has satellite offices in Florida, Arizona, and Washington D.C. these offices do not service the needs outlined in this RFP so their office hours are not relevant. For the purposes of managing our digital business and website hosting and maintenance needs, Collinson maintains an online project management platform that is available 24/7 for the submission of immediate or urgent issues. In addition, the Collinson cloud hosting agreement that is in place with our third-­‐party hosting provider guarantees 99.99% uptime and 24/7 monitoring and emergency response. 18 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Tourism Experience Collinson was born in tourism. We have been providing successful marketing solutions to a wide variety of travel and tourism clients for more than 40 years. Our clients include convention and visitor bureaus, state tourism offices, attractions, hotels, resorts, chambers of commerce, destinations and convention centers. From our beginning in 1974 as a publisher’s representative firm, Collinson Media & Events has expanded over the last decade into print and online publishing, conference and event production and digital marketing services. 19 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Work Examples Visit Oakland (www.visitoakland.org) Services Provided: Intermediate page design, Comprehensive Site Rebuild, Integration with SimpleView CRM, Integration with aRes Booking engine, Hosting, Maintenance, SEO 20 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Sedona Chamber of Commerce (www.experiencesedona.com) Services Provided: Comprehensive Site Rebuild, Integration with SimpleView CRM, Partner Advertising Management, Hosting, Maintenance, SEO 21 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Citrus County CVB (www.visitcitrus.com) Services Provided: Comprehensive Site Rebuild, Hosting, Maintenance, SEO 22 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com St. Lucie County Florida CVB (www.visitstluciefla.com) Services Provided: Comprehensive Site Rebuild, Integration with JackRabbit/BookDirect Booking Engine, SEO Consulting 23 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Martin County CVB (www.discovermartin.com) Services Provided: Comprehensive Site Rebuild, Integration with JackRabbit/BookDirect Booking Engine, Hosting, Maintenance, SEO 24 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com D. CLIENT INFORMATION Current Clients Collinson works with more than 1,400 tourism related organizations including hotels, attractions, chambers of commerce, and convention and visitors bureaus. Our top 20 clients are as follows, in declining order of size: 1.
Marriott International, Inc. 2.
Mobile Bay CVB 3.
Greater Louisville CVB -­‐ KY 4.
Discover Palm Beach County 5.
Visit Denver 6.
Myrtle Beach Area Chamber of Commerce 7.
Visit Charlotte 8.
Visit Oakland 9.
Tradewinds Island Resorts on St. Pete Beach 10. Team San Jose 11. Alabama Gulf Coast CVB 12. Visit Sarasota 13. Sevierville CVB 14. Grapevine Convention and Visitors Bureau 15. Golden Isles CVB 16. Daytona Beach Area CVB 17. Greater Fort Lauderdale CVB 18. Visit Milwaukee 19. Emerald Coast CVB 20. Visit Florida 25 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Two Most Recent Past Clients As a major provider of digital media and marketing solutions, Collinson doesn’t ‘lose’ clients regularly and even client’s whose specific services bundles expire continue to be productive relationships in one capacity or another. However, Collinson has experienced two service ‘terminations’ in the last year. Beverly Hills CVB (www.lovebeverlyhills.com) In 2012 Collinson was awarded the Hosting and Maintenance services for the existing LoveBeverlyHills.com website and promised an opportunity to compete for the bid to completely redevelop the site in 2014 when the budget became available to do so. For fourteen months we provided emergency response, hosting and maintenance services for the Beverly Hills Convention and Visitors Bureau but we were unfortunately not selected as the development house for the reiteration of their website this year. In July of 2014 we assisted their new website partner with the transition from our hosting solution over to their new website. Martin County CVB (www.discovermartin.com) Collinson developed the DiscoverMartin.com website in 2013 and proceeded to exceed every metric for website performance that the CVB had in place, however; with rising community issues involving waterway re-­‐nourishment and beach replenishment the Martin County Tourism Board voted to end their contract with the CVB and in doing so, terminated all agreements with existing vendors. Collinson continued to service the hosting and maintenance of the DiscoverMartin.com website until such time as the County Parks and Recreation department was able to make arrangements to bring the hosting of the web solution in-­‐house. In early 2014 Collinson assisted Martin County Parks and Recreation with making their digital transition to a in-­‐house hosted solution. 26 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Travel and Tourism Clients As stated previously, Collinson Media & Events works extensively and almost exclusively with travel and tourism clients. Specific clients utilizing Collinson for ongoing digital services are listed below along with their current status. Website Visit Sedona – Site launching in July 2014 Visit Oakland – Site launched in February 2014, ongoing services and maintenance Visit Citrus – Site launched in 2012, ongoing services and maintenance Malta Luxury Travel – Site launched in 2013, ongoing services and maintenance Search Engine Optimization Email Marketing Visit Sedona Visit Cabarrus Visit Oakland Palm Coast and the Flagler Beaches Visit Citrus Visit Citrus Visit Frisco Dunwoody CVB Dunwoody CVB Visit Gainesville Visit Gainesville Levy County Levy County Worcester County Indian River County Social Media Management/Consulting Experience Jefferson Visit Gainesville City of Kenner Levy County Palm Coast and the Flagler Beaches Dunwoody CVB Malta Luxury Travel Visit Citrus 27 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com E. ACCOUNT GAIN AND LOSS Contract Termination Collinson has had no contract terminated for non-­‐performance in the history of our firm. Nor has any litigation been filed against Collinson in that time. Accounts Gained Visit Sedona Collinson was awarded the Visit Sedona website rebuild in a competitive bid process against an established website development firm within the tourism space. This firm already had an existing relationship with the bureau and had several systems already in place with which the bureau was working and familiar. The presentations were made and Collinson was victorious on the basis of our creative approach to the specific client needs and our ability to deliver upon all of the required elements within the specified budget. The client required a customized approach to monetizing their website and using Collinson’s approach they have been able to do just that while still integrating with their Simpleview CRM and aRes Booking Engine, among others. 28 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Visit Oakland Collinson was awarded the Visit Oakland website rebuild, again in a competitive bid process against an established website development firm within the tourism space. Collinson’s approach, although not the flashiest creatively spoke to the client’s specific needs for a firm to work collaboratively with their branding agency to implement a newly defined brand positioning via the web and to integrate their existing systems and recommend new systems to enable their growing business needs. Client References Natalie Alvanez Visit Oakland 481 Water Street Oakland, CA 94607 Phone: 817-­‐410-­‐3185 Email: [email protected] “Collinson Media & Events has been a true partner if the success of Visit Oakland’s new website launch. They have gone above and beyond to provide us with an interim website solution while we awaited our new branding. Their creative team has developed an excellent product, advised us on best practices, guided us to great third party vendors and most importantly, kept us on track with a detailed project plan. I’d highly recommend them to any bureau looking for a new, creative, and non-­‐cookie cutter solution for their website.” 29 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Georgia Turner, Communciations Manager Visit Florence, AL formerly Executive Director of Tourism for Flagler County Chamber of Commerce 20 Airport Road, Suite B Palm Coast, FL 32164 Phone: 256-­‐740-­‐4141 Email: [email protected] “I’ve worked with Collinson in my current position since November 2011. They have provided many services for us, including database management and social media account management. Last year when we were rebranding they offered their graphic design services FREE OF CHARGE to help us out. They are true professionals, pay great attention to detail, meet all deadlines and go out of their way to understand and meet our needs! They have definitely met our expectations and we look forward to working more with them in the future. I would highly recommend working with them. Please let me know if you need additional information.” 30 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Marla Chancey, Tourism Development Manager Citrus County Visitors & Convention Bureau 9225 W. Fishbowl Drive Homosassa, FL 34448 Phone: 352.628.9305 Email: [email protected] “I worked with Collinson on our Website project rebuild, inquiry database management and on our email marketing. They are extremely professional and pay excellent attention to detail. They have continuously met our deadlines and have done an excellent job in understanding our needs.” Additional References available upon request. 31 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com F. PRICING Design (Strategy & Creative) • Responsive Design Brand Theme -­‐ $20,000 -­‐ $10,000 Build (Development / Production) • Content Management System Integration o CMS Configuration & Training -­‐ $5,000 •
Custom Segment Market Landing Pages •
SEO Optimization -­‐ Included •
Custom System Development (as scoped) o Itinerary Builder/Trip Planner o Dynamic Events Calendar o User-­‐Generated Reviews -­‐ -­‐ -­‐ $10,000 $10,000 $12,500 -­‐ $5,000 -­‐ $15,000 -­‐ -­‐ Included Included -­‐ Included •
Third-­‐Party System Integrations (as scoped) o Google Maps / Translate / Analytics / Site Search / TripAdvisor o CRM Listings / Forms / RFP Integration* *API Access Fees from CRM Platform Vendor Not Included o Social Integrations o Media Library Integration *Fees from Media Library Vendor Not Included o Hotel Booking Integration *Fees from Booking Platform Vendor Not Included Deploy (Launch and Post-­‐Launch Monthly Maintenance Services) 32 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com •
Site Hosting & Server Maintenance -­‐ $250 •
Site Maintenance o Up to 5 hours per month -­‐ $500 •
Metrics Reporting & Analysis -­‐ Included •
Ongoing Search Engine Optimization -­‐ $500 Development Investment: Monthly Services Investment: Total Year One Investment: $87,500 $1,250 per month $102,500 33 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com Billing Method Billing will be delivered against pre-­‐approved milestones unless otherwise arranged during the discovery/Statement of Work phase. Milestones will be considered complete and approved for billing upon receipt of client’s signature signifying approval of final phase deliverables. Typical Milestones are Document Phase completion, Design Phase completion, Build Phase completion and site launch. Costs for specific jobs that are a result of approved programs developed under this scope, will be estimated in advance, and will be billed separately, and may include additional creative and production time (art direction, copywriting, layout, digital production, production supervision, proofing & reviewing, social community management, etc.) and vendor production costs (reproduction materials, printing, art, cinematography, photography, Web/digital development, mailing costs, etc.). Additional time will be billed at negotiated agency rates. Standard rates are outlined in the table below. Development/Maintenance billing hours incurred beyond scope of the original agreement will be billed at the standard hourly rate of $100 per hour. Vendor costs will be marked up by 17.65% to yield a 15% commission on the gross amount. Additional costs could include any necessary travel and out-­‐of-­‐pocket expenses. Staff Resources Hourly Rates President Vice President Account Manager Art Director Copywriter Project Manager Developer UX/UI Designer $250 $150 $100 $100 $50 $100 $100 $100 34 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com 35 15 Technology Pkwy. S. Suite 250 Norcross, Georgia 30092 www.CollinsonMedia.com