Discover KISW Man - Entercom Creative

Discover KISW Man
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It's 40
years ago.
And KISW is...
A Classical
Music Station?
Milton Katims, Music Director of the Seattle Symphony (1954-76)
KISW goes underground…
as a progressive rock station.
Experimental.
Challenging norms.
Reflecting the times.
KISW became the
bridge to the other
side — the first
Seattle FM station
to beat AM Radio.
KISW is The Rock of Seattle.
A Legendary Rock
Station for Nearly
40 Years!
The Market
Leader in all Male
Demos and Key
Adult Demos!
Highest Rock TSL
in the USA!
Source: Arbitron
So, who is he?
He loves…
Rock,
Sports,
Toys,
Friends
& Women.
But you already knew that.
Did you also know...
He's a Family Man.
53% have kids in the home,
compared to 40% of metro households.**
** Seattle-Tacoma Mar 07-Feb 08 M-Su 6a-12m Scarborough
Did you also know...
He provides
for his family
better than most.
Over 78% of KISW listeners have
incomes of $50,000+, well above the
market average.**
** Seattle-Tacoma Mar 07-Feb 08 M-Su 6a-12m Scarborough - Market average is 63%.
And he likes to
have fun…
• Hikes, bikes & camps.
• Plays & coaches sports.
• Travels & goes to concerts.
And...sometimes gets lucky on
date night!
And he’s an important Consumer
He shops and spends.
He’s a fixer.
He tinkers.
He’s Adventurous!
He is a man we
all know…
Our son,
father,
brother,
colleague,
friend.
Why should you care?
He is making major decisions
about his future. And they
involve money and deciding
where to spend it.
Or not.
He’s at the flashpoint of life’s
big decisions and commitments.
Do I? Don’t I?
Like most, he does!
There’s only one
way to reach
him…
He lives vicariously through
KISW – the music, the
personalities, the rock star
dream
24/7, all week long, KISW is
The Entertainment Station
for the Seattle Man.
Audio
Jeremy Piven Clip
The BJ Shea
Morning Experience
BJ and his crew are the most successful
post-Howard Stern morning show in the
country. Recognized as the Top Local
Morning Show by numerous industry
publications.
Consistently #1
ADULTS: 18-49 | 25-44
MEN: 18+ | 18-34 | 18-49 | 25-34 | 25-44 | 25-54 | 35-44*
*Arbitron Summer 2008 MSA M-F 6-10AM
Audio
Kid Rock Clip
Mens Room
Skyrocketing onto the Seattle radio scene in 2005, The
Mens Room quickly established themselves as Rock
Radio Personalities of the Year, and consistently lead
afternoon drive for rockers throughout the Pacific
Northwest.
Dominantly #1
ADULTS: 18-49 | 25-44 | 25-54
MEN: 18+ | 18-34 | 18-49 | 25-34 | 25-44 | 25-54 | 35-44*
*Arbitron Summer 2008 MSA M-F 2-6PM
Digital
www.KISW.com
Interact with the highly
engaged KISW listener
• streaming audio on iPhone
• custom video games
• music tagging
• podcasting & blogs
• Live Music HD channel
• custom micro-sites
and more.
Experiential
Join KISW in the community as it
interacts
face-to-face with KISW man.
Holiday Hangover Ball
Now in its seventh year, listeners compete for just 2,000 tickets to be a part of
this annual holiday tradition.
Experiential
Join KISW in the community as it interacts
face-to-face with KISW Man.
Pain in the Grass
This summertime music festival plays to 14,000 and is growing.
Experiential
Join KISW in the community as it interacts
face-to-face with KISW Man.
Each year, KISW teams up with a national recording artist to reward Seattle rock
listeners with free concert tickets in exchange for food donations. In 2007, over 38,000
pounds of food was raised in one day - a state record - for Northwest Harvest.
You know him...
The KISW Man is a
vital part of Seattle’s
Adult Landscape.
Reached only through
KISW’s audio, digital
and experiential
assets…
The KISW Man is
Seattle’s Unsung Hero
Seattle's Unsung Hero.
Maybe he helped
you change a tire,
held open a door or
managed to get your
suitcase into the
overhead compartment.
He’s balancing work life
& family life, coaching
Little League & chasing
the Big dream.
You know him. Seattle's Unsung Hero.