DT Media Kit 2016

MEDIA
KIT
Media Kit
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TECHNOLOGY
FOR THE WAY
WE LIVE
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OUR REACH
DT MEDIA NETWORK
Cutting Edge Technology Audience
Millions of Users Sharing Content Daily
40%
24.5M
6.6M
Users View DT on Mobile
DT’s Monthly P age V iews o n Mobile *
DT’s Monthly P age V iews o n Tablet*
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DIGITALTRENDS.COM
13.5M
MONTHLY
UNIQUES
#1
169M
Technology Network
Monthly Uniques
Source: comScore and comScore Mobile Metrix, November 2015
*Source: Google Analytics, November 2015
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YOUR GUIDE TO
AN INCREASINGLY
DIGITAL WORLD
Written in plain English by experts, featuring timely and entertaining coverage of the way technology is shaping our lives, Digital Trends is your authoritative g uide to the world around u s. PRODUCT REVIEWS
NEWS
VIDEOS
FEATURES
DEALS
CONTESTS
BEST OF EVERYTHING
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DIGITAL TRENDS IS AT THE EPICENTER OF HOW PEOPLE
DISCOVER, USE & PURCHASE TECHNOLOGY
News that shapes your world Products that enhance your life
Reviews and insight on the best tech for the way you live
Sharing your world with the people that matter most
Get more from the tech you own and stay informed on what matters most
Influencing decisions at POS
Affiliate program/direct sales
Over $3MM in monthly sales
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2016 EDITORIAL CALENDAR
Q1
JAN
FEB
Q2
New Year, New Gear
APR
New York Auto Show NAIAS
Earth Day
The Kitchen & Bath Industry Show
CeBIT (Germany)
CES
Best Cars of the Year Awards
The Big Game Valentine’s Day Mobile World Congress
Q3
JUL
Comic-­Con
Q4
OCT
Paris Motor Show
NY Comic-­Con
Back to School Gift Guide
PhotoPlus Expo
Microsoft Build 2016
MAY
Mother’s Day Gift Guide
AUG
Back to School Gift Guide
NOV
SEMA
Grad Gift Guide
PAX Prime
LA Auto Show
CES Asia
DT Home Awards
Tokyo Motor Show
Outdoor Section Launch
Black Friday/Cyber Monday Guide
Best Products of the Year Awards
MAR
JUN
Geneva Auto Show Game Developers Conference
Home Design and Remodeling Show
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Father’s Day Gifting E3 Computex Taipei
SEP
IFA Berlin
DEC
Holiday Gift Guide
Apple Product Announcement
Luxury Tech Show
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OUR AUDIENCE
MALE : FEMALE RATIO
60/40
INCOME AVERAGE
$100K
INDEX M25-­‐44; HHI $75k+
200
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Technology empowers and augments every facet of life experience
Use consumer tech to shape online persona
Youngest and wealthiest in our competitive set
Massive media consumption: online video, T V, photos, music, movies
Not waiting in line for a new phone just to have it first, but they know how to get the most from the products they own
Source: comScore, November 2015
Competitive set includes: The Verge, Mashable, Gizmodo, and CNET
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PURCHASE
POWER
AUDIENCE TARGETING CAPABILITIES
By using our 1st Party data, unique only to Digital Trends, we are able to define our specific users’ browsing behavior and purchase intent, at the most granular levels.
The DT user displays a high propensity to engage with consumer tech brands and falls low-­funnel in the purchasing process. Hence, we record one of the highest “Buying Power Indices” in the Technology vertical.
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DT PROVIDES THE LOWEST
DUPLICATION OF AUDIENCES
IN THE TECHNOLOGY VERTICAL
Digital Trends has a unique editorial voice that sets us apart. You won’t find our audience on competitors’ sites.
7.8%
6.6%
10.5%
26.7%
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6.2%
Source: comScore, November 2015
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DIGITAL TRENDS MEDIA
NETWORK IS A TOP
TECHNOLOGY NETWORK
Premium-­focused and completely transparent, consistently ranking in the top 3 in comScore.
886MM
*
PAGE VIEWS
169MM
NETWORK UNIQUES
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Source: comScore, November 2015. Page views reflect desktop only.
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DT IS EVERYWHERE:
TRUSTED EXPERT
We’re proud to be the go-­to resource in the technology industry for expert reviews and advice. DT’s content, editors and review quotes can be found everywhere new tech products and conversations appear.
GOOD MORNING AMERICA
IPHONE CASE TEST SEGMENT
LG OLED TV BRAND PAGE
WSJ LIVE
FORD CES 2016 BOOTH INTERVIEW
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LAND ROVER DT CAR AWARD
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DT IS IN YOUR
LIVING ROOM
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Digital Trends will be in your living room! DT’s T V apps offer the perfect platform to further distribute your brand’s original video content and pre-­roll.
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CREATING MEANINGFUL
MEDIA PARTNERSHIPS
Digital Trends is proud to offer a full suite of customizable opportunities:
NATIVE ADVERTISING
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CONTENT INTEGRATION
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NATIVE ADVERTISING
& CONTENT INTEGRATION
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NATIVE ADVERTISING:
COMMAND CENTER
DT’s Command Center promotes our latest editorial coverage, “presented by” your brand. From E3 to Gift Guides, this live-­
updating module perfectly complements any content sponsorship.
FORD
During CES, Digital Trends designed and executed a custom Command Center for Ford SYNC. Ford’s module featured links to our CES coverage, while also pulling in related content from our social feeds. DT creating units, which included SYNC’s Command Center, accounted for 83% of all conversions for Ford.
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NATIVE ADVERTISING:
THE BIG TOP + BARTENDER
DT offers brands the opportunity to feature your videos within our newest high-­impact unit, The Big Top + Bartender, which runs across all of digital platforms.
LG G3
This impressive header offered LG G3 100% viewability and auto-­play functionality. As users scrolled down the page, LG’s Bartender provided consistent brand visibility throughout their content consumption experience via a sticky companion bar.
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NATIVE ADVERTISING:
CUSTOM REVEAL UNIT
Capture the attention of readers with an impressive flip effect that unveils a full page message. Your Custom Reveal Unit can run on our homepage or on any section landing page. MICROSOFT WINDOWS STORE
Digital Trends built a stylish Custom Reveal Unit for Microsoft, encouraging readers to check out the Windows Store for all the apps they crave. Media Kit
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CONTENT INTEGRATION:
INTERACTIVE INFOGRAPHICS
Entertaining, sharable and highly engaging, Interactive Infographics seamlessly merge visual experiences and informational content. QUALCOMM
SNAPDRAGON
Digital Trends’ audience teeters on the edge of purchase. Our compelling visual stories serves as the tipping point to convert them into customers. To educate consumers on the benefits of Snapdragon processors and why they are perfect for our digitally savvy audience, DT created a custom Interactive Infographic that showcased the abundant smartphone and tablet devices powered by Qualcomm Snapdragon processors.
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CONTENT INTEGRATION:
PHOTO-DRIVEN EXPERIENCES
Show, don’t tell. T hat’s the essence of Digital Trends’ approach to our one-­
of-­a-­kind Photography Experiences. Through impressive imagery and original copy, Digital Trends shows consumers as much as we can about a product, illustrating when, where, who, and how this technology can augment their lives. Media Kit
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CONTENT INTEGRATION:
ORIGINAL BRANDED VIDEOS
Digital Trends produces the best technology themed content online.
SCION
We develop high-­quality original video content for our partners across all digital platforms. Brands have the opportunity to organically integrate into one of our successful franchises, work with DT to develop a completely original series, or provide us with your existing branded video content to house and promote. Media Kit
Digital Trends has created 2,500+ fully integrated custom videos and 200 pieces of branded content. Digital Trends’ 30 person Editorial Team and in-­
house studio offers full production capability.
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CONTENT INTEGRATION:
CUSTOM EDITORIALS
Promote your latest products and organically integrate your brand message via a Custom Editorial that is written in the voice of Digital Trends’ trusted Content Team.
FIAT 500L
To illustrate how the Fiat 500L is both high tech and stylish, our Content Team produced our first ever Custom Editorial series between Digital Trends and our men’s lifestyle site, TheManual.com. Every week, we profiled one new product that perfectly melds style and technology.
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RESEARCH
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REACHING
TECH SAVVY
CONSUMERS
INFLUENCE/MAKE DECISIONS ON MOBILE PURCHASES IN THE LAST 6 MONTHS
292
247
183
326
289
PURCHASED A SMART TV IN THE LAST 12 MONTHS
181
112
112
163
138
INFLUENCE/MAKE DECISIONS ON BUSINESS PURCHASES
262
310
189
214
255
PURCHASED COMPUTER HARDWARE IN THE LAST 6 MONTHS
259
233
173
236
229
PLAN TO PURCHASE ANY ELECTRONICS IN THE NEXT 6 MONTHS
263
260
198
302
177
PURCHASED A MOBILE PHONE IN THE LAST 6 MONTHS
257
224
135
180
157
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Source: Nielsen @Plan, January ‘16
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MORE ENGAGING
THAN THE COMPETITION
VISITS
MINUTES
PAGES
Total Visits (000)
Total Unique Visitors (000) –
Desktop Only
Total Minutes (MM)
Average Minutes per Visitor
Total Pages Viewed (MM)
Average Visits per Visitor
290,341
67,238
934
3.2
886
4.3
107,496
38,339
260
2.4
257
2.8
ZIFF DAVIS TECH
60,735
25,182
166
2.7
153
2.7
PURCH
(formerly TechMedia Network)
77,736
31,551
162
2.1
203
2.5
IDG NETWORK
26,433
13,317
52
2.0
64
2.0
DIGITAL TRENDS
MEDIA NETWORK
SAY MEDIA TECHNOLOGY
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Source: comScore November ‘15
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THANK YOU
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