WSFC16 Press Release - World Street Food Congress

Transcription

FOR IMMEDIATE RELEASE
10 FEBRUARY 2016
2016
The Philippines
The World Street Food Congress 2016
The Philippines, Manila/April 20th-24th, 2016
Theme: The Comforting Flavors of Home
Proudly Presented By:
Philippines Department of Tourism
Tourism Promotion Board Philippines
Ayala Malls (Philippines)
Brought to you by Makansutra (www.makansutra.com)
An event by Makansutra. Visit us at www.wsfcongress.com
462 Crawford Lane, #02-63, Singapore 190462 T: (65) 6438 4038 F: (65) 6294 1739
The World Street Food Congress (WSFC) is a symposium, conference and a mega
street feasting festival that celebrates and seeks opportunities and possibilities for the
world’s most popular food culture – heritage and comfort street food. The WSFC is not
just about comfort food and deliciousness. The WSF Dialogue component is about
addressing issues of preservation, sustainability, relevance and the world of
opportunities we can create tomorrow. The third installation of the WSFC2016 sails from
Singapore to the Bonifacio Global City (BGC) in Metro Manila, Philippines, after two
successful runs in the Lion City (2013 and 2015). http://www.wsfcongress.com
The locations for the WSF Dialogue and the WSF Jamboree will be held just beside each other in BGC
“The world so needs a World Street Food Congress”
Anthony Bourdain, food and travel TV host and author at WSFC13
“Good food shouldn’t be expensive, it should be comforting, real and affordable.
That’s where the feeding frenzy happens and where a world of opportunities reside”
KF Seetoh, Founder - Makansutra and Creator-WSFC
The Philippines, voted by CNN as one of the most exciting culinary cities to watch, has
a dynamic food heritage inherited from its native flavors and the many world culinary
concepts. It learnt and adapted from the visitors it had over centuries including Spain,
China, Indonesia, America and even Japan.
The World Street Food Congress has three components:
1. The World Street Food Dialogue
2. The World Street Food Jamboree
3. The World Street Food Awards
Theme: World Street Food Congress 2016
“The Comforting Flavors of Home”
Building upon the world’s most endearing food culture.
to Preserve. Professionalise. Possibilities
The world’s oldest and grandest street food culture arose from an era where
opportunities were rare; folks trying their level best to make ends meet had to hawk
their heritage and often ingenious recipes on the streets to eke out a living. Over the
decades and centuries, these dishes have become iconic and beloved by the
masses. The majority in such cities, rely on these comfort heritage street foods today
and it has become a big part of the culinary culture of the land.
The World Street Food Congress seeks to create a new world order of this culture and
industry through the 3 Pillars of Purpose:
1. To Preserve- its ways, recognise and capture its Heritage and Culture
2. To Professionalise- the thinking, methodology, approach and
3. To seek Possibilities- in the field of the most iconic and beloved food culture
of the world.
The World Street Food Congress 2016 seeks to address the inherent opportunities of
this heritage street food culture through a series of conversation and activities.
It seeks to address:
1. Awareness of the Potentials and Possibilities of Heritage Street Food Culture in
the fields of Tourism, Trade, Economic Opportunities, Craft Development and
Training, Social Responsibilities and Governance.
2. Touch on topics that open up opportunities in the space of street food
entrepreneurism, culinary tourism and job creation in this industry.
3. Bring in world-class players and speakers in this field to share and where
possible, partner up for local and international opportunities.
4. Makansutra, the force behind the World Street Food Congress, will lead the
way by announcing the development of its first ever international street food
court and market in Manila, to be launched in the second half of 2016. It will
feature street food and flavors from around the world.
Presenters and Speakers at
The World Street Food Dialogue
April 20th- 21st 2016
1. Stephen Werther, creator Bourdain Market, New York, USA
2. Richard Tan, Former Director of The Hawkers Department, National
Environment Agency, Singapore
3. Anton Diaz, Culinary Commentator and Founder, The Awesome Planet,
Philippines
4. Sean Basinsky, The Vendy Project (Urban Justice), Street Vendors Project, New
York
5. KF Seetoh, Creator and Curator, World Street Food Congress and Founder of
Makansutra
6. William Wongso,Indonesian Food Ambassador, TV Host, Author and Consultant
7. Malcolm Lee, Chef Owner, Candlenut (Peranakan Restaurant), Singapore
8. Sangeeta Singh, National Assn of Street Vendors India(NAVI)
9. Brett Burmeister, Consultant, Commentator, Portland Food Carts and Trucks,
USA
10. Nemo Phan, Heritage Food Commentator , Ho Chi Minh , Vietnam
11. Odilia Wineke, Editor Detik. Com, CNN Indonesia
12. Woo Wai Leong, Winner of the First Season of The MasterChef Asia
13. Ian Kittichai, Award-winning Chef, Author and Television Personality
14. A Hawker Panel, where top international Hawkers will touch on their journey
and aspirations
15. The Pitch Box, where a 3-minute segment is given to all the younger comfort
food warriors and commentators to distill their aspirations and goals on stage
16. More speakers to be announced soon..
“You can create a culinary brand with just a food cart or hawker stall, no
need for fancy expensive set ups” –Anthony Bourdain at WSFC13
Presentations and Demonstrations
It will include cooking demonstrations of iconic dishes from various presenters
including, Indonesia’s William Wongso, Woo Wai Leong, Asia’s first MasterChef winner
and Singapore’s Malcolm Lee who will be featuring iconic Peranakan dishes that are
rarely seen in the Philippines.
Tickets to the WSF Dialogue
Tickets are available at www.wsfcongress from http://wsfcongress.com/ticket-pricingregistration/. Corporate bulk tickets and student discounts are available upon request.
Rack rate tickets range from U$250.00 each and it includes tea breaks and lunch on
both days, a PHP1200 Jamboree food voucher and a special WSFC16 gift pack for
each participant.
International Hawkers at
The World Street Food Jamboree
April 20th – 24th 2016
There will be up to 24 hawkers from around the world, setting up their stalls and offering
unique and iconic street food fare at the World Street Food Jamboree.
It will feature street food stalls from
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The Philippines (Flavors of the Philippines)
Malaysia (Mee Siam, Assam Laksa)
Indonesia (Martabak Makobar, Sate Maranggi, Iga Babi Bakar, Ayam
Taliwang)
Thailand (Hoy Tod)
Vietnam (Nam Bo - Sticky Rice Banana, Banh Can - Seafood Pancake)
India (one Vegetarian and a non-vegetarian stall from NASVI- National
Association of Street Vendors of India)
Singapore (Kway Chap and Braised Duck, Prawn Paste Chicken Burger, Triple
Sauce Seafood Tempura, Fried Carrot Cake)
USA (Churos Loco, Mexican Tacos)
Date:
20th April 2016 (Wed) to 24th April 2016 (Sun)
Prices of Food:
From PHP 200 onwards
Opening Hours:
Wed to Fri, 20- 22 April 2016: 4:00pm to 11:00pm
Sat, 23 April 2016: 12:00pm to 11:00pm
Sun, 24 April 2016: 12:00pm to 9:00pm
The World Street Food Awards
The World Street Food Awards will be back in 2016 to recognise the best players and
professionals in this field.
Below are the 5 categories of awards:
1. Best 20 Street Food Masters
2. Best Street Food City
3. Best Street Food Concept/Restaurant
4. Best Writer/Commentator/Blogger
5. Best Publication
Media and Promotions
The World Street Food Congress will work in unison with its appointed event partner,
Philippines Department of Tourism, Tourism Promotion Board Philippines and Ayala
Malls (Philippines) to institute a series of promotional material online and offline to
create media awareness. For starters, a media briefing event, in the form of a WSFC
15 Hour Food Frenzy Safari in Metro Manila will be organised in February. The list of
ardent media supporters with WSFC over the years will be kept updated.
More Media Images are available at http://wsfcongress.com/photo-gallery/. Please
register and download.
For more information www.wsfcongress.com
Media Contacts
Patricia Lim
Director
Makansutra
Email: [email protected]
Tel: +65 6438 4038
Cassandra Lee
Media and Communications
Email: [email protected]
Tel: +65 6438 4038
About the Philippines Department of Tourism
The Philippines Department of Tourism (DOT) is the primary government agency charged with
the responsibility to encourage, promote, and develop tourism as a major socio-economic
activity to generate foreign currency and employment and to spread the benefits of tourism
to both the private and public sector.
For more information, please visit http://www.tourism.gov.ph/
About the Tourism Promotion Board Philippines
the Tourism Promotion Board Philippines is the marketing arm of the Philippines Department of
Tourism mandated to market and promote the country both locally and to the world as a
major global tourism destination highlighting the country’s uniqueness and assisting the
development of its tourism products and services, with the end in view of increasing tourist
arrivals and tourism investment.
For more information, please visit http://tpb.gov.ph/
About Ayala Malls. (Philippines)
Founded in 1988, Ayala Malls owns a chain of large shopping malls, all located in
the Philippines. Ayala Malls is the shopping center arm of Ayala Land, the country’s premier
developer.
Ayala Malls continues to set the pace and trend in the development of shopping centres in
the Philippines. Developed using unique and memorable concepts, each Ayala mall is made
to be distinct and is more than just a mall. It is an expression. It is an experience.
For more information, please visit http://www.ayalamalls.com.ph/
About Makansutra (S) Pte Ltd
Makansutra (S) Pte Ltd was founded in 1997 by entrepreneur-photojournalist, KF Seetoh and
headquartered in Singapore. Its mission is to celebrate and seek greater possibilities in the
exciting world of heritage street food culture. It has business interests in food guides, online
content, eateries and street food markets, specialised events, consultancy projects and TV
shows. In 2015, KF Seetoh and Makansutra was appointed curators and consultant for the
Mega Bourdain Market in New York, USA.
For more information, please visit www.makansutra.com

WSFC16 Press Release - World Street Food Congress

Transcription

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