04/19/2012 Study Session

Transcription

NOTICE OF MEETING
CITY OF BRANSON
BOARD OF ALDERMEN
Luncheon – Thursday, April 19, 2012 – 12:00 p.m.
Administrative Conference Room – Branson City Hall – 110 W. Maddux
(MEAL ONLY)
Study Session– Thursday, April 19, 2012 – 12:30 p.m.
Municipal Courtroom – Branson City Hall – 110 W. Maddux
AGENDA
1)
Call to Order.
2)
Roll Call.
3)
Administrator’s Report.
4)
Discussion of previous Study Session items.
5)
Review of April 24, 2012 Agenda.
6)
Discussion regarding hotel/motel lodging risk reduction inspection program.
[Powerpoint]
7)
Presentation on Sports Marketing. [Powerpoint 1] [Powerpoint 2]
8)
Discussion regarding options for the Old Branson School. [Powerpoint]
9)
Mayor’s Report.
10)
Board of Aldermen requests for agenda items to be placed on future
agendas.
11)
Adjourn.
Where Values are the Difference
APRIL: SUSTAINABILITY
Reducing waste today for a better tomorrow
For more information please visit www.bransonmo.gov or contact:
Lisa Westfall, City Clerk, 417-337-8522
Garrett Anderson, Economic Development Director, 417-337-8589
PREVIOUS ITEMS DISCUSSED AT STUDY SESSIONS
1)
Preliminary discussion of special event permit modifications/banners – Chapter 450.
(Scheduled for the June 21, 2012 Study Session)
2)
Discussion regarding sign code – Chapter 70.
3)
Discussion regarding System Connection Fees. (Scheduled for the June 7, 2012 Study
Session)
4)
Discussion on wells inside the city limits. (First Reading postponed during the April 10,
2012 Regular Meeting to a date not to exceed May 8, 2012)
5)
Update on annexation of State Highways inside city limits.
6)
Discussion of the Master Plan for Lakeside Forest. (Follow-up through Strategic Plan)
7)
Discussion regarding water tower maintenance. (Bid Process)
8)
Discussion regarding the Highway 76 complete street project. (Bid Process)
9)
Discussion regarding Backflow Prevention Program. (Scheduled during the May 3, 2012
Study Session)
10)
Update on Solid Waste Management. (Follow-up through Strategic Plan)
11)
Update by Becky Zimmerman of Design Workshop.
12)
Review of Business/Community Survey. (Under review)
13)
Discussion regarding Veteran’s Bridge Study. (Bid Process)
BRANSON BOARD OF ALDERMEN
AGENDA
April 24, 2012
7:00 p.m.
Meeting Called to Order
Pledge of Allegiance
Invocation – Jim Lawson
Roll Call
PUBLIC COMMENT:
To speak during public comment, please sign the speaker sign-up sheet located at
the front door of the council chambers prior to the start of the meeting.
CONSENT AGENDA:
1)
Approval of Board of Aldermen Minutes:
a) April 5, 2012 Study Session
b) April 10, 2012 Special Meeting
c) April 10, 2012 Regular Meeting
2)
Acknowledge Receipt of Minutes:
a) Personnel Committee meeting of October 14, 2011
b) Personnel Committee meeting of January 27, 2012
c) Personnel Committee meeting of March 23, 2012
3)
Final Reading of Bill No. 4110 approving an amendment to an agreement with
Ozark Clean Water Company, Inc. and authorizing the Mayor to execute the
contract.
4)
Final Reading of Bill No. 4114 accepting the proposal of Leo M. Ellebracht
Company pertaining to the purchase of firefighter protective clothing and
authorizing the Mayor to execute a contract.
REGULAR:
5)
First Reading of Bill No. 4115 approving an agreement regarding glass recycling
between the City of Branson, Taney County and Ripple Glass LLC and authorizing
the Mayor to execute the contract.
April 24, 2012
Board of Aldermen Agenda
Page 1 of 2
6)
First Reading of Bill No. 4116 approving R-1 One-family Dwelling District zoning
for the properties located at 110, 120, 125, 130, 140, 145 and 160 Brookside Court.
7)
First Reading of Bill No. 4117 approving a Final Subdivision Plat for Branson
Professional Park.
8)
First Reading of Bill No. 4112 of the City of Branson, Missouri, establishing and
describing the Branson Green Community Program and providing other matters
relating thereto.
9)
First Reading of Bill No. 4113 to enable the City of Branson, Missouri to join the
Missouri Clean Energy District pursuant to Sections 67.2800 to 67.2835, inclusive,
RSMo., the “Property Assessed Clean Energy Act,” and stating the terms under
which the city will conduct activities within the city as a member of such district.
BID AWARDS:
10)
First Reading of Bill No. 4118 approving Connell Insurance, Inc. for brokerage
services for the City of Branson’s Property & Liability Insurance and Workers
Compensation Insurance and authorizing the Mayor to execute the Letter of
Engagement.
11)
First Reading of Bill No. 4119 approving the renewal of the contract with Ozark
Mountain Bank pertaining to banking and investment services and authorizing the
Mayor to execute the contract.
12)
First Reading of Bill No. 4120 approving the renewal of the contract with Arvest
pertaining to purchase cards and authorizing the Mayor to execute the contract.
13)
First Reading of Bill No. 4121 accepting the proposal of Kenmar Construction, Inc.
pertaining to improvements to the restroom/shower facility at the Branson Lakeside
RV Park and authorizing the Mayor to execute the contract.
APPOINTMENTS:
14)
Appointments.
MAYOR/CITY ALDERMEN/CITY ADMINISTRATOR’S REPORTS
ADJOURN INTO EXECUTIVE SESSION
Closed Executive Session pursuant to 610.021.1 RSMo for litigation.
ADJOURN
April 24, 2012
Board of Aldermen Agenda
Page 2 of 2
Memo
To:
Mayor & Board of Aldermen
From: Jim Lawson, Director of Planning & Development
CC:
Dean Kruithof, City Administrator
Date:
4/17/2012
Re:
Subject: Risk Reduction Inspection Program
Introduction
There has been discussion for some time about extended stay motels in Branson. These motels have
historically been the older motels which typically have not seen extensive renovation. They have
gone from nightly rentals to extended stay to provide a cheaper form of long term stay.
The motel units were not originally designed as long term family rentals such as apartments.
Apartments have separated kitchen and living areas that motel type units do not have. Apartments are
built to provide another form of residence from a single family house. They are designed to house
families for long periods of stay.
When staff first began to work on this project, they thought they should create a new use
classification to deal with extended stays. State Statute provides for motels and apartments but not
something in between. The terms used are transient guest (30 days or fewer stay - motel/hotel) and
non-transient guest (31 days or longer stay - apartments). The main difference between the two
rental categories are the kitchen facilities. When motel units are used for long-term rentals, residents
often cook in the units. They increase fire hazards by cooking with deep fryers, hot plates and other
devices. The motels are not designed for cooking of family meals.
It soon became apparent that trying to create a new classification would not solve the fire and other
living issues. Staff came to the conclusion that unsafe practices can exist in any units and that our
role was to create a method of inspecting all motels units to make sure they are safe regardless of the
length of stay.
Hotel/Motel Lodging Risk Reduction Inspection Program
Hotels, Motels, and Bed and Breakfast lodging establishments should be inspected as part of a
Targeted Risk Reduction Program within Branson city limits. The Risk Reduction Inspection
Program will target lodging occupancies that, in a disaster, (i.e. fire, tornado, etc.), could have a large
loss of life, economic and property damage potential.
1
These lodging establishments should be inspected at least annually for any life safety, fire, health, or
property maintenance issues. With the start of a lodging establishment risk reduction inspection
program, the need to define lodging establishments as long term or extended stay is eliminated in that
every Hotel, Motel or Bed and Breakfast shall be inspected.
Hotel/Motel Risk Reduction Inspections can be further divided into two (2) classifications:
Priority #1: Motel, hotels, bed & breakfast that provide sleeping units on a weekly, monthly or longer
term rental basis which were constructed as nightly rentals.
Priority #2: Motels, hotels, bed & breakfast that provide sleeping units on a nightly rental basis.
Inspection Team
The inspection process would be implemented with a team approach, utilizing Fire, Health and
Building or Code Enforcement inspectors. Police Officers may need to be involved for certain
inspections. Team inspections would be conducted every other Monday. Follow ups would be
conducted to resolve any violations found on the premises.
With a team approach, members could cross train on all aspects of the risk reduction inspection and
inspect as a group or each team member could be assigned an individual lodging establishment for a
risk reduction inspection.
If the individual risk reduction inspection approach is used, the team should meet regularly to
compare and compile collected information. An inspection form, (checklist), should be developed to
utilize the health, fire, life safety, and property maintenance inspection criteria. The inspection form
would make the inspection process consistent, more efficient, and easier to track in a database.
Education
An informational meeting or meetings would be scheduled with the owners and/or managers of the
lodging establishments. The meetings would be used to exchange information and ideas on
maintaining a safe and healthy environment for those who live, stay or work in these lodging
establishments. These meetings would also provide education and information in reference to the
inspection and inspection process. For informational and educational purposes, the definition of a
dwelling unit, (typical apartment unit), and sleeping unit, (typical Hotel/Motel and Bed & Breakfast
unit), should be stressed to those that attend.
A brochure or handout material could be developed and provided to the tenants who will be renting,
leasing, or staying in units for longer than seven (7) days.
2
CITY OF BRANSON, MISSOURI
Lodging Risk Reduction Program
History
Proposed Program
Inspection Team Partners
Lodging Safety Education
Expected Results
HISTORY
I.
Lodging facilities have become somewhat diverse
Motels, Hotels, Condo Units, Cabins
Age from New to Older and Geographic Location
II. Several older properties are now being used for extended
stay housing (weekly rentals)
III. Inspectors are documenting re-occurring and non-compliant
property maintenance, structural, and fire & life safety
violations
IV. Lodging Terminology and Licensing
INSPECTION TEAM PARTNERS
I.
Planning / Zoning
(Building Inspectors – Code Enforcement)
II. Fire Department
III. Taney County Health Department
IV. Police Department (As requested/needed)
PROPOSED PROGRAM
I.
Coordinate a Risk Reduction Inspection Team
II. Prioritize Inspections of Lodging Facilities
III. Educate Lodging Owners/Managers/Tenants
IV. Develop Consistent Compliance Program
V. Establish Re-Location Program for Affected Tenants
LODGING SAFETY EDUCATION
I.
Brochures in Guest Rooms
II. Emergency Escape Plans Posted on Doors
III. Brochure for Weekly Rental Occupants
IV. Information for Owners/Manager
V. Community Oriented Policing
VI. Web Site
EXPECTED RESULTS
I.
Improved communication for departments plus the
owners/managers
II. Consistent inspection process and accountability
III. Strengthened partnerships with community social
service resources
IV. Improved Health & Safety for the public
QUESTIONS
MEMORANDUM
TO:
Mayor Raeanne Presley, Board of Aldermen, Administrator Dean Kruithof
FROM:
Finance Director Jamie Rouch
DATE:
April 19, 2012
SUBJECT:
Sports Marketing Analysis
The Sports Marketing Presentation will be presented by two graduate students who have asked if
they could do this analysis for their Master’s degree program. This has been completely voluntary
and the project is not complete yet. Jenny and Peter Limcher have completed several surveys and
quite a bit of research on this topic. We have asked that they present their preliminary findings to the
Board. Our objectives are to have you view their presentation and findings and to get feedback so
that we can put together a request for proposal on the Sports Marketing Analysis that will be geared
specifically toward the needs and wants of Branson.
There are two issues that the study addresses:
1. Branson’s potential niche in the National Youth Sports Industry
2. Synergistic concept for the Red Roof Mall Property which integrates the Youth Sports
Industry, revitalizes the west end of the Strip, and impacts of the local economy.
A highlight of their presentation will be a Preliminary Customer Profile of the Sports Tourist, based
on exploratory surveys of parents attending Branson’s Spring baseball 2 day tournaments. This
profile is essential to accurately calculate the economic impact for the future youth sports in Branson.
Once their project has been completed, Jenny and Peter will bring the final results back to the board
for further review.
Preliminary Research Presentation
of Peter & Jenny Limcher
Acknowledgments
Goal of Study

Marketing Department
◦ Dr. Christina Simmers
Associate Professor
◦ Dr. R. Stephen Parker
Professor

Finance Department
◦ Dr. Kent Ragan
Department Head

City of Branson
◦
◦
◦
◦
Mayor Raeanne Presley
Dean Kruithoff
Garrett Anderson
Jamie Rouch

Dept of Parks & Recreation
◦ Cindy Shook
◦ Preston Peper

Chamber of Commerce & CVB
◦ Terra Heithaus

Determine Branson's potential niche in the
NATIONAL Youth Sports Industry


Determine Branson's potential niche in the
NATIONAL Youth Sports Industry
Develop a synergistic concept for the
RED ROOF MALL Property
◦ Integrating Youth Sports
◦ Revitalizing the west end of the Strip
◦ Impacting the local economy
Methodology
Market Overview
Resilience
Venue Criteria
Economic Impact
National Niche for Branson in
Youth Sports

Viability
◦ Do Youth Sports impact
communities nationwide
in this economy?
Youth Sports

Competition
◦ LOCATION
Map prominent events nationwide
Youth Sports

Competition
◦ LOCATION
◦ COMPETITORS in MO
Compare venues & amenities of MO cities
Youth Sports

Competition
◦ LOCATION
◦ UNIQUE POSITION
Does Branson have something unique to offer?




$6.4 Billion Amateur Sports Market
39,000 Amateur Sporting events per year
96% of Sports Rights Holders use Sports
Commission or CVBs
Slight growth in overall market over 1%
-
2010 Sports Event Magazine
- Annual Market Report
SATISFACTION
 Facility layout (r = .371, p <. 01),
 Facility availability (r = .357, p < .01)
 Past performance were all significant and
positively correlated with satisfaction with the
selected destination.
Site Selection Study of
NASC Event Rights Holders
-
INTENT TO RETURN
 Hotel security (r = .299, p = .028),
 Facility layout (r = .278, p = .042),
 Facility availability (r = .277, p = .043),
 Destination reputation (r = .274, p = .045),
 Destination safety (r =.272, p = .047),
 Past performance (r = .271, p = .047), and
 Event security (r=.265, p =.055) were all
significant and positively correlated with
event organizers’ intentions to return to
their destination in the future.
- Site Selection Study of NASC
Event Rights Holders
60
USSSA-LL Baseball
50
AAU Basketball
USAVolleball
40
USAF-SS Dance
30
USATaekwondo
20
10
0
Mid-Atlantic
Midwest
Great Lakes
Southeast
Southwest
Northwest
West





Springfield, MO
Joplin, MO
Kansas City, MO
St. Louis, MO
Jefferson City, MO
Reasoning
Methodology
Survey Results
Profile
Contrast


“Your organization must collect accurate data
before estimates of an event’s impact can be
released… Data collection becomes the most
difficult hurdle.” - Don Schumacher, NASC
“Because data on each event is needed, it is
necessary to conduct surveys to capture
much of the data.”- NASC Report on Economic
Impact

Formula: attendants x nights x $ spent


“[T]he purpose of any economic impact study
should be defined and exposed. It should be
based on evidence and information, not
preconceived notions or assumptions… Error
must be on the side of underestimation
rather than overestimation.” – Plano, TX CVB
Formula: attendants x nights x $ spent


Conduct personal surveys of
ACTUAL Youth Sports Tourists
visiting Branson
PROFILE those staying the
night in Branson

CONTRAST profile
with typical Branson visitor

DETERMINE accurate
components for calculating
economic impact
LIMITATIONS


This study limited to SPRING
Only 2-day BASEBALL events
scheduled until May 29

BASEBALL tourists may differ
from tourists from other sports
RECOMMENDATION
for more ACCURATE PROFILE


Conduct surveys throughout
SUMMER months to capture
WEEK-LONG tourists
Survey tourists from a
VARIETY of youth sports events held
in Branson to capture actual market


Survey conducted at two
USSSA Boys 11-14 Baseball
Tournaments at RecPlex field
27 teams in attendance
Estimated PARTICIPANTS

27 teams for 2 events

405 participants
= 27 teams x (12 players
+ 3 coaches)/team

410 surveys* given to families
192 surveys returned = 47% response
*Note: A handful refused to take a
survey; some took two.
Estimated ATTENDANCE

Calculated by
TEAM PARTICIPANT
Estimated ATTENDANCE

Calculated by
SURVEY RESPONDENT
estimations:
estimations:
= 405 participants
x 3.3 average
people per party*
= 410 surveys received
x 3.3 average
people per party*
*from survey
1330 people
*from survey
1353 people
ATTENDANCE estimates using PARTICIPANTS can
be reliable estimate for calculating economic impact.
How
far
the
teams
traveled
for a
2-day
event:
St. Charles, MO
15
Kansas City, MO
15
Seneca, MO
15
Joplin, MO
15
Carthage, MO
15
Lebanon, MO
15
Bentonville, AR
15
257
210
126
112
97
92
45
Mt. Home, AR
Bolivar, MO
15
Willard, MO
15
15
Battlefield, MO
15
57
45
51
45
15
Ozark, MO
Branson/Hollister, MO
0
0
15
45
85% (345 participants)
from 0-100 miles
15% (60 participants)
from 101-300 mi
47
Springfield, MO
Nixa, MO
82
75
Republic, MO
Western Grove, AR
85
By TEAM Estimates
90
Participants
32
30
29
Miles Traveled
100
200
DISTANCE in Miles
300
DEMOGRAPHICS


3.3 people per traveling party
Average AGE (yrs)
◦
◦
◦
◦
Men: 47 yrs
Women: 44 yrs
Boys: 12 yrs
Girls: 10 yrs
1% 1%
Distance Traveled
16%
83%
0-100 mi
101-300 mi
301-650 mi
650+ mi
MARKET SEGMENT PROFILE





Families
Staying in Branson
For a 2-day weekend
Baseball event
During the school year

Total Surveys Returned for this
Market Segment: 33
17% of Attendants
DEMOGRAPHICS

3.4 people per party

Average AGE in years
◦ Men: 46 yrs
◦ Women: 44 yrs
◦ Boys: 12 yrs
◦ Girls: 12 yrs
DEMOGRAPHICS

3.4 people per party

Average AGE in years
◦ Men: 46 yrs
◦ Women: 44 yrs
◦ Boys: 12 yrs
◦ Girls: 12 yrs

2011 Branson adult
VISITOR is 56.6 years
SOURCE: 2011 Branson Visitor Profile
INTENT TO RETURN





91% likely to return
70% of these this year
12% next year
18% 2-5 years
32 of 33 responding
INTENT TO RETURN





91% likely to return
70% of these this year
12% next year
18% 2-5 years
32 of 33 responding

2011 Branson VISITOR is 91.6%
likely to return
ACCOMMODATIONS





67% hotel /motel
18% friends/relatives
15% RV park/camp
33 responding
$76/night avg 25/33 responding
ACCOMMODATIONS





67% hotel /motel
18% friends/relatives
15% RV park/camp
33 responding
$76/night avg 25/33 responding

2011 Branson VISITOR stayed
51% in hotel /21% in timeshare
DINING
In-between games:
 35% sit-down restaurant
 31% fast food
 19% concessions
 33 responding
After games:
 53% sit-down, 22% fast food
SHOPPING

38% shop in free time
Of these… 47% at an outlet
27% at Branson Landing
26% at specialty / chain

30 of 33 respondents





70% of <100 mi sport tourists shop
40% shop Landing/40% shop outlets
2011 Branson VISITOR: 78% shop
SHOPPING

38% shop in free time
Of these… 47% at an outlet
27% at Branson Landing
26% at specialty / chain

30 of 33 respondents





70% of <100 mi sport tourists shop
40% shop Landing/40% shop outlets
2011 Branson VISITOR: 78% shop
SOURCE: 2011 Branson Visitor Profilerofile
OTHER ACTIVITIES
After shopping…
 16% ride go-carts
 12% enjoy outdoors
 10% play miniature golf
 5-7% shows/museum/parks
OTHER ACTIVITIES
After shopping…
 16% ride go-carts
 12% enjoy outdoors
 10% play miniature golf
 5-7% shows/museum/parks

2011 Branson VISITOR: 81% shows,
31% SDC, 21-24% museum/tour
SOURCE: 2011 Branson Visitor Profileofile
INTERNET INFO SOURCE





50% on home computer
20% on smartphone at home
15% do not use
13% on smartphone here
3% on PC here in Branson
INTERNET INFO SOURCE





50% on home computer
20% on smartphone at home
15% do not use
13% on smartphone here
3% on PC here in Branson

2011 Branson VISITOR: 84% home,
24% PC here, 19% smartphone here
SOURCE: 2011 Branson Visitor Profileofile
HOUSEHOLD INCOME




19% less than $50,000
61% $50,001 to $125,000
19% over $125,000
31 of 33 responding
HOUSEHOLD INCOME




19% less than $50,000
61% $50,001 to $125,000
19% over $125,000
31 of 33 responding

52% travel spending is by $50-125K earners
 33% by $125K+ earners
though only 10% of population
SOURCE: U.S. Travel Assoc/Y Partnership, travelhorizons, 2011
SPENDING



$364 per family 2-day trip
Avg length of stay: 1.5 nights
Economic impact per person
per day in Branson:
$57.64
SPENDING



$364 per family 2-day trip
Economic impact per person
per day in Branson:
$57.64

2011 Branson VISITOR: $62.78
CONCLUSIONS
Confirmed at this time…

ATTENDANCE: 15 people per team per night
Does NOT reflect week-long sports tourists
from a variety of sports…
NIGHTS: 1.5 nights per person
SPENDING:$57.64 per person per day


Preliminary Research
Peter & Jenny Limcher
•
•
•
•
Revitalize
Develop
Maximize
Stabilize
Revitalize
Red Roof Mall & West End HWY 76
•
Develop
New Trends (Sport & Culture ...)
•
Maximize
Return on Investment
•
Stabilize
Potential Cash Flow
•
2001-"We need to be doing fewer projects, and do them really well. We don’t
need a new generation of malls … we need are more places with character, places
that reflect local history and culture.“
Kenneth A. Hummel, CEO of The Palladium Company in NY
2003 –
Reinventing Retail Conference focused on growing use of retail centers
as gathering places that combine shopping with socializing. “To maximize success,
you need to figure out how you can do something to include all the customers
available to you , with attitude with inclusiveness and not gentrification (desire to
draw local customers as well as tourists).”
Mr. Lombard, President Johnson Development Corporation
2004-
meeting at NY city noted that Generation Y (73 – 80 million strong) born
between 1979 – 1994 (“echo boomers”) will determine fortunes for next 20 years. “This
generation will ultimately “change the economic landscape of America”. “To market to this
group, you must be flexible, be where they want to be, provide services they care about,
and make it fun”
2011
Elizabeth Gillespie , V. President of Marketing Jones Lang LaSalle , America
–” 80 % of all retail purchases continue to be made by women. Quality of Life and
family balance continue to be a struggle. The consumer in our porfolio is highly educated .
She wants to shop places that meet her everyday needs, but where the design is very
comfortable . That is why we create shopping places that feel easy, safe, and family
friendly.”
Jodie McLean, President and Chief Investment Officer of Edens & Avant , Columbia,
S.Carolina
2011-
“the recession and prolong economic stagnation are changing the reyail
landscape, resulting in creative new uses for empty space to motivate consumers to leave
home to shop. The result: more alternative uses such as medical buidings (offices),
libraries, entertainment and education centers are being mixed with shopping .”
ULI Meeting, November 2011, Washington, D.C.
2011
–”Savviest retailers are those able to anticipate and respond quickly to the whims
of the hyperconnected, technology –proficient generation Y cohort, which, at nearly 80
million strong, is the largest generation in history, and highly influential in terms of the
future of retail industry and retail property development. With young consumers, it’s not
about quality as much as it’s about newness.”
Michael Townsend, President and Chief Executive Officer of Townsend & Accosiates, Inc.
1.
2.
3.
4.
5.
6.
7.
Distinctive place —means of creating socially engaging places;
Broad range of people - professionals in creating distinctive places;
Multi-anchoring—mix of attractions consisting of retail, dining and
entertainment venues;
Critical mix and mass—combine the critical mass approach with a
strategic product mix aimed at drawing a wide variety of consumers;
Programmability—achieving a high number of repeat visits from the local
residents and tourists
Branded identity—reinforcing the identity of a project as a regional
destination;
Reestablishing the guest experience—reinforcing customer appreciation
through stores, restaurants, entertainment venues and services that
provide positive memories.






Determine market potential of the Project
Develop a Right, empirically proven, Long Term Viable Concept
Improve Location and Positioning of the
Project
Based on a Market Study
Potential for Improvement
Vision till year 2030
Type of Center
Population
Support
GLA, Sq.feet,
K=1000
Site Area,
acres
Driving t.,
Minutes
Super Regional
3 D.S.
500K
15-100
30
Regional
1-2 D. S.
300K - 900K
10-60
20
Community
J.D.S/Variety
100K - 450K
10-30
10-20
Neighborhood
Supermarket
30K-100K
3-10
5-10
Type of Center
Population
Support
Radius Served,
Miles
Driving Time,
Minutes
Super Regional
300,000
or more
12
30
Regional
150,000
or more
8
20
Community
40,000-150,000
3-5
10-20
Neighborhood
3,000-40,000
1.5
5-10
Center Type
2008
2009
2010
2011
Super
Regional
639
644
646
646
Regional
779
791
791
791
9,211
9,293
9,317
9324
31,582
31,804
31,875
31,887
Lifestyle
391
412
417
418
Outlet
319
323
326
326
Community
Neighborhood
Center Type
2009
2010
2011
N
Grth
Super Regional
5
2
0
5,2,0

Regional
12
0
0
12,0,0

Community
82
24
7
82,24,7

222
71
12
222,71,12

21
5
1
21,5,1

4
3
0
4,3,0

Neighborhood
Lifestyle
Outlet
Retail,
Food Section & Merchandize
Dining,
Food Court
Retail,
Food &
Merchandise
Entertainment
Retail
Dining
•Dining
•Retail
Education
Entertain
ment
•Retail
Art
Culture
Sport
•Dining
Sport
Art &
Culture
Information
• Entertainment
• Tournaments
• Education
• Experience
• Education
• Books/Internet
Education
Arts & Culture
Sport
HUB of
Information
Books / Internet
Dining
Entertainment
Retail
Type
Description
Examples
1. Casinos
Casinos with games of
chance and/or skill
Aladdin, Caesars Palace,
MGM Grand …
2. Educational
Facilities
Museums, aquariums,
halls of fame, exhibits,
extension classrooms,
libraries
National Sport Gallery,
MCI Center, D.C., UCLA
Extension, Universal City
Walk
3. Indoor Theme Parks Full-sized rides, shows
Camp Snoopy, Mall of
America, Galaxyland,
West Edmonton Mall
4. Live-Performance
theatres
Country music theatres of
Branson, MO, New
Amsterdam Theatre, NY,
Time Square, NY
and attractions, food &
beverages, souvenir shop
Scheduled Live shows
with theatre seating
Type
Description
Examples
5. Sport Venues
Stadiums, Arena
Camden Yards,
Baltimore, Coors Field,
Denver, MCI center
6. Cultural Centers
Museums and
performing-arts centers
Yerba Buena Gardens,
S.F., National Aquarium,
Baltimore
7. Cinema Complexes
“Category killer”
complexes with up to 30
screens
AMC 30 screen cinema,
Edwards 21 screen
cinema, IMAX
8. Dinner Theatres
Complete Meals
accompanied by a live
performance
Caesars Magical Empire,
Creasers Palace, L.V.,
Medieval Times, Dixie
Stampede, Branson, MO
Type
Description
Examples
9. Family
Entertainment Centers
Traditional mix of games
and attractions, with
concession stands
Coney Island Emporium,
NY,
10. High-Tech Games
Centers
Technology based
Games, café, retail
boutique
Dave & Buster’s, Jillian's,
DisneyQuest, GameWorks
11. Night Clubs
12. Specialty Format
Film Theatres
Hard Rock Live!,
Universal Escape
Large format, 360dgree
theatres
IMAX
Type
Presence in the Area
Project
1. Casinos
Not IN VISION
NO
2. Educational Facilities
NOT (In Part)
YES
3. Indoor Theme Parks
PRESENT (OPEN AIR)
YES/NO
4. Live-Performance theatres
PRESENT
NO
5. Sport Venues
NOT (In Part)
YES
6. Cultural Centers
NOT (In Part)
YES
7. Cinema Complexes
PRESENT
NO/YES
8. Dinner Theatres
PRESENT
NO
9. Family Enter. Centers
NOT (In Part)
YES
10. High-Tech Games Cent.
NOT (In Part)
YES
11. Night Clubs
NOT IN VISION
NO
12. Sp. Format Film Theatres
PRESENT
NO
Type
Description
1. Educational
Facilities
Museums, Aquariums, Halls
of fame, Exhibits, Extension
classrooms, Libraries
2. Sport Venues
Project
Viability
State
YES
Long-Term
In Part
Stadiums, Arena, GYM,
Covered Swimming Pool,
YES
Long-Term
Under
development
3. Cultural
Centers
Museums and Performingarts centers
YES
Long-Term
In Part
4. Family
Entertainment
Centers
Traditional mix of games and
attractions, with concession
stands
YES
Long /Mid –
Term
Past
Experience
5. High-Tech
Games Cent.
Technology based Games,
café, retail boutique
YES
Short Term













Museums
Aquariums
Halls of fame
Exhibits
Extension classrooms
Libraries
Stadiums
Arena, Sport Fields
GYMs
Covered Swimming Pool
Performing-arts centers
Traditional games and attractions
Technology based Games













Museums
Aquariums
Halls of fame
Exhibits
Extension classrooms
Library
Stadiums
Arena, Sport Fields
GYMs
Covered Swimming Pool
Performing-arts centers / Art Cultural Center
Traditional games and attractions
Technology based Games

Determine Branson's potential niche in the NATIONAL
Youth Sports Industry

Development of a Right Synergic & Unified Concept
WILL:
◦ Resurrect Red Roof Mall
◦ Revitalize the west end of the Strip
◦ Develop new trends (Youth Sports & Culture)
◦ Impact the local economy
Tenant
Rank
N Stores
GLA, s.f. Sales, /s.f. Rent, /s.f.
General Merchandise
J. Dep. Store
4
1
53,000 $ 180.00
$ 6.50
20
1
7,500 $ 120.00
$ 7.00
3
1
50,500 $ 350.00
$ 6.00
Restaurant w/L
8
1
3,500 $ 240.00
$ 15.00
Restaurant
1
2
5,000 $ 300.00
$ 17.00
Sandwich Shop
15
2
1,500 $ 300.00
$ 17.00
Pizza
16
1
1,700 $ 220.00
$ 15.00
Novelties
Food
Supermarket
Food Service
Tenant
Rank
N Stores
Women’s Specialty
18
1
3,000 $ 180.00
$ 15.50
Women’s R to W
20
2
4,500 $ 165.00
$ 13.00
1
8,000 $ 240.00
$ 13.00
3
1
4,000 $ 170.00
$ 14.00
8
1
5,000 $ 220.00
$ 14.00
Clothing & Accessories
Family Wear
Shoes
Family Shoes
Home Furnishing
Furniture
Tenant
Rank
N Stores
12
1
5,000 $ 220.00
$ 14.00
17
1
1,600 $ 120.00
$ 19.00
9
1
1,800 $ 300.00
$ 16.00
Dry Cleaner
13
1
1,800 $ 120.00
$ 17.50
Unisex Hair
6
1
1,300 $ 220.00
$ 17.50
10
1
1,200 $ 100.00
$14.50
Gifts & Specialty
Cards & Gifts
Other Retail
Telephone Store
Cosmetic & Beauty
Personal Services
Nail Salon
Tenant
Rank
N Stores
19
1
1,600
$ 13.00
Medical Office
7
1
1,800 $ 380.00
$ 14.00
Dental Office
7
1
1,800 $ 380.00
$ 14.00
Tanning Salon
8
1
1,200 $ 80.00
$ 6.50
Photographer
6
1
1,100 $ 100.00
$ 6.50
10
1
1,100 $ 100.00
$ 6.50
Financial
Finance Company
Offices (Other than
Financial)
Other Services
Taylor/Repair ets


Total GBA under Retail – 214,000 sq. feet.
Total NLA under Retail – 170,000 sq. feet.
Ratio Achieved - 0.65

Total Sales from Retail - $ 40,600,000.00
Total Rent from Retail - $ 1,530,000.00

Best Sales Reached

$ 38,000,000.00
Youth Sports
Youth Sports

Viability
◦ Do Youth Sports impact
communities nationwide
in this economy?
Youth Sports

Competition
◦ LOCATION
Youth Sports

Competition
◦ LOCATION
Youth Sports

Competition
◦ LOCATION
◦ UNIQUE POSITION
Does Branson have something unique to offer?
Economic Impact…
MEMORANDUM
To:
Mayor & Board of Aldermen
From:
David Miller, City Engineer/Director of Public Works
Date:
April 16, 2012
Subject: Old Branson High School
______________________________________________________________________________
The Engineering Department is requesting proposals from local architecture firms for
recommendations for the Old Branson High School located on College Street. Proposals are due
Monday, April 17th. The Scope of Services listed in the proposal is as follows:
Based on reviews of the damages inflicted on the structure by the tornado, there appears
to be three possible options for the property:
1. Completely demolish the structure, remove all footings and foundations and level the
site so as to create a new building pad for a new structure and use.
2. Repair and rehabilitate the structure so that it is ready to be “finished out” by future
tenants.
3. A hybrid option of the above two choices wherein the 2-story portion of the building
on the north side (north wing), that is aligned parallel to College Street, be
demolished. (This was the section that sustained the most tornado damage). The 3story portion of the building would remain, and along with the remainder of the
structure, be repaired and rehabilitated so that it is ready to be “finished out”.
Staff will analyze proposals and make a recommendation based on the findings.
Old Branson High School
High School Aerial Photo – Before Damage
High School Aerial Photo – After Tornado
Old Branson High School Overhead Aerial – Before Damage
Old Branson High School Aerial Overhead Photo – After Tornado

04/19/2012 Study Session

Transcription

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