our Media Kit
Transcription
our Media Kit
Celebrating the Pleasure of Local Food and Beverage edible LOUISVILLE® & THE BLUEGR ASS edible Celebrating the Pleasure of Local Food and Beverage Issue 33 | Aug–Sept 2015 $5.95 LOUISVILLE® & THE BLUEGR ASS | A Fund to Have Farmers’ Backs | An Appetizing Apiary | Meats with Benefits | SEEDS Blossom at Tallgrass Farm | Issue 33 | August-September 2015 2016 Media Kit Why Advertise in Edible? 2 Empress of Herbs Agricultural Entrepreneur Cultivates an Herbal Empire By Diane Heilenman Photos by Andrew Hyslop 24 | march & april 2013 edible louisville & the bluegrass region Lidia’s Layered Casserole with Beef, Cabbage and Potatoes 12 fresh sage leaves 8 garlic cloves, peeled ¼ cup fresh rosemary leaves, stripped from the branch ⅔ cup extra-virgin olive oil 1½ tablespoons kosher salt 2 pounds red potatoes, sliced ½ inch thick 4 pound boneless beef shoulder roast 2 tablespoons butter 1 head Savoy cabbage, about 2½ pounds, cored and sliced 2 cups white wine 1 pound Kenny’s Norwood cheese, shredded (substitute Fontina or any hard, grate-able cheese) R Arrange a rack in the middle of the oven, and heat to 425°. Use a food processor to mince sage, rosemary, garlic, ¼ cup of the olive oil, and ½ teaspoon of the salt into a fine-textured paste. R Put the potato slices in a large bowl; sprinkle on top 1 teaspoon salt, 2 tablespoons olive oil and 1 tablespoon of the herb paste. Toss well to coat the slices with the seasonings. R With a sharp knife, slice the beef across the grain into ¾-inch-thick slices; if using a top-blade roast, slice it crosswise (feel free to cut the beef in manageable chunks before cutting it in thinner pieces). As you did with the potatoes, put the meat slices in a bowl and toss them with 1 teaspoon salt, 2 tablespoons olive oil and 2 tablespoons of the herb paste. R Brush the roasting pan with the remaining olive oil and butter. Arrange half of the potato slices in a single layer on the pan bottom, spread half the cabbage shreds evenly over the potatoes, and season with 1 teaspoon salt. Distribute all the beef slices, in a single layer, over the cabbage. (The pan should be about half full: press down on the beef if it looks like you need more room for the rest of the vegetables.) R Lay the remaining potato slices on top of the beef slices, spread the rest of the cabbage evenly over the slices, and season with the remaining teaspoon salt. Stir all of the remaining herb paste into the white wine, and pour the wine all over the cabbage shreds. R Tent the baking dish with a sheet of aluminum foil, arching it above the food and pressing it against the sides of the pan. Set the dish in the oven, and bake about 30 minutes. Reduce heat to 350° and cook 2 hours more. The meat and vegetables will be very tender and almost all of the liquid will be absorbed. R Remove the foil, and sprinkle the shredded cheese over the top. Return heat to 425°. Bake another 15 to 20 minutes, until the cheese has melted, bubbled and browned into a crusty topping. R Let the casserole rest for 10 minutes. Set the roasting pan on a trivet at the table, and serve family-style, spooned onto dinner plates. Serves 12. 4 5 Autumn Spice Scones recipe on page 47 n edible louisville® & the bluegrass october & november 2015 | 21 Our readers are champions of local artisans and businesses. They prefer neighborhood markets over big box chains. They actively share their new finds with friends. Exactly the kind of customers you want! Magazines to give free to your customers You get Edibles to give to your customers. Consumers actively look for a free copy of the magazine, which will increase foot traffic to your storefront, business or event. Your ad gets seen many times Our readers devour each issue cover-to-cover and your message isn’t lost in a sea of ads. Readers tell us they never throw away an issue, which also means they see your ads again and again. Benefit from our reputation Our readers know we produce a high quality, award-winning publication. No other magazine devotes editorial content exclusively to local foods and local culture. Get started now! Become part of something beautiful. Print stats: Edible Louisville and the Bluegrass distributes throughout the region approximately 15,000 printed copies six times a year. Reader stats: *Based on a national Edible Communities readers survey. An active, growing social media presence with Facebook (over 2,800+ likes) and Twitter (nearly 6,300 followers). Instagram and Pinterest followers growing every day. 6 Promote events in our digital communications Promote your special foodrelated events in our weekly e-mail to readers, our website, Facebook page and Twitter feeds, reaching many more beyond the print publication… and our followers are growing weekly. 7 Extend your own support of “going local” We are 100% locally owned and operated. Our advertisers are almost exclusively local businesses and our readers are your neighbors. The fact is, we are all in this together. These restaurants prioritize ingredients sourced from our region. They are proud of their links and support of local farmers and perhaps fi shers, brewers and vintners. Supporting them supports our local food economy. Please support them with your dollars. GUIDE Our readers are 51% women, 49% men. Median age 34.* Average household income is $115,000. 84% are college graduates, 81% are professionals, educators, entrepreneurs.* We had approximately 55,000 pages views of our website, and approximately 30,000 pages views of our digital magazine which includes all our ads. We offer you a cost-effective strategy for targeted awareness — from Louisville to the Bluegrass and Southern Indiana. edible D I N I N G Each copy of the magazine is shared with an average of 3.5 people (that means our advertisers reach over 50,000 readers).* Digital stats: 3 Get regional coverage Lindsay Franzen Photography 1 Target a perfect audience www.ediblelouisville.com Jefferson County: Kara Voit, 502-396-0875, [email protected]; Fayette County: Norma Taylor, 859-619-2774, [email protected] Dining Guide & Southern Indiana: Chef Meagan Jeanette, 502-819-7722, [email protected] Volare Italian Ristorante Chef Josh Moore loves to incorporate unique flavors using local ingredients, whenever possible. The Volare Burger is a perfect example of taking the idea of a burger to the next level. The Volare burger takes certified Angus Beef and dresses it up with grilled onion, pancetta jam, smoked gouda on brioche. The burger is topped off with heirloom tomato ketchup made from tomatoes grown on Moore’s farm. Louisville Metro North End Café 1722 Frankfort Ave. & 2116 Bardstown Road Louisville, KY; 502-896-8770 www.northendcafe.com Traditional meets modern eclectic cuisine at the North End Café. The menu highlights traditional items made with a health-conscious approach using the freshest seasonal ingredients available. Offering breakfast all day, plus lunch and dinner daily. Dine inside or on the patio. On- and off-site catering available. Varanese 2106 Frankfort Ave. Louisville, KY 40206 502-899-9904 www.lillyslapeche.com For a casual yet upscale dining experience, Lilly’s Bistro in the historic Highland Neighborhood exudes warmth and style. Fresh and seasonal ingredients inspire our New American Cuisine with an international flair from our local farmers. Enjoy a variety of small and large plates from our sustainable-farmed menu. Hours: lunch T-Sa 11am-3pm; dinner T-Sa 5-10pm. BDlue og Blue Dog Bakery 2868 Frankfort Ave. Louisville, KY 40206 502-899-9800 www.varanese.com www.bluedogbakeryandcafe.com Chef John Varanese believes that Louisville diners appreciate fresh ingredients prepared with a creative flair and a culturally diverse menu. Newly remodeled, this eclectic New American restaurant features spacious meeting rooms and year-round patio dining in a relaxed and stylish environment. Hours: Su-Th 5pm-11pm, F-Sa 5pm-midnight. Located in the heart of Crescent Hill, Blue Dog Bakery offers a European-inspired café with a soup, salad and sandwich menu. World-class artisan bread and pastry, house-cured meats, Italian coffee and an impressive selection of beer and wine complement the ever-changing selections. Hours: bakery, Tu-Sa 7am-4pm; brunch/ lunch 9am-2pm. Wiltshire Pantry Bakery & Café 901 Barrett Avenue, Louisville, KY 40204 502-581-8561 www.wiltshirepantry.com Wiltshire Pantry Bakery and Café continues the tradition of fresh, local and inspired as we showcase a delicious range of soups, salads, sandwiches and baked delights. Hours: Tu-Fr 7am-3pm, Sa 8am-3pm, Su 10am-2pm. The Mayan Café 813 E. Market St. Louisville, KY 40206 502-566-0651 www.themayancafe.com The Mayan Cafe proudly serves the essential ingredients of Mayan cooking — dishes rich with smoked chilies, pumpkin seeds, lime, oil infusions and roasted meats. Our meat comes exclusively from local farms and we use as much sustainably grown local produce and cheese as is seasonally available. Hours: lunch M-F 11am-2:30pm; dinner M-Th 5-10pm and F-Sa 5-10:30pm. Reservations recommended. Continued on next page Edible Louisville & the Bluegrass invites your restaurant to join the list of locally sourced restaurants participating in our Dining Guide. For Louisville, contact Julia at 502-744-6980. | For Bluegrass, contact Norma at 859-619-2774. edible louisville® & the bluegrass media kit | edible louisville & the bluegrass region Lilly’s — A Kentucky Bistro 1147 Bardstown Road | Louisville, KY 40204 | 502-451-0447 august & september 2015 | 45 Don’t take our word for it! Sage Advice J C o ok i ng Fr e sh I Sage and Sausage Dressing By Sarah Fritschner | Photos by E.S. Bruhmann U 2 pounds bread, cubed 1½ pounds breakfast or mild Italian sausages 3 cups chopped onions 2 cups chopped celery ¾ cup butter, divided 3 Granny Smith apples or other tart apples, peeled, cored, cubed 1½ cups chopped fresh parsley ½ cup packed fresh sage leaves (more if using Italian sausage) Salt and pepper 3 cups (or more) chicken or turkey broth and I just harvest as I need them for cooking. I was raised on dressing from a box, which seems like an ironic use of grocery dollars — buying stale bread.Dressing has been used for centuries as the clever cook’s way to stretch proteins and make use of aging bread by giving it new life with fresh herbs and aromatics. Even if you don’t have a lot of bread ends hanging around (and you can use any, from French baguette to leftover hot dog buns), making your own stuffing is easy and fun. If you have vegetarians at your dinner table for Thanksgiving — and these days, who doesn’t — you can leave the sausage out of some or all of this dressing. ncommonly bad at growing food, I can manage a few herbs in my garden — and Salvia officinalis is still there when all the others have given up for the season. My experience may explain why the flavor of common sage is associated with fall foods: It is more resistant to frost than fragile herbs like basil and oregano. Long after the first frost, fresh sage is available for an extended season, most notably in dressing for the Thanksgiving turkey but also Southern breakfast sausage, in which it plays a dominant role. Though there is always a smallish sage bush in my garden, I don’t clip and dry the leaves. The plant holds its leaves all winter u Preheat oven to 325°. Bake bread cubes on 2 large rimmed baking sheets until lightly toasted, about 20 minutes. u Sauté sausage in very large skillet over medium-high heat until cooked through, about 15 minutes, breaking into pieces with spoon. Using slotted spoon, transfer to large bowl; add bread. u Add onions, celery and 4 tablespoons of butter to the same skillet and cook over medium heat, stirring often, until golden, about 20 minutes. Scrape into bread bowl and stir. Melt 4 tablespoons butter in the skillet, add apple pieces. Cook until tender, about 8 minutes; mix apples into stuffing. u Melt another 4 tablespoons of butter in the skillet, add parsley and sage, and cook until wilted and dark green, about 2 minutes. Mix into stuffing. Season with salt and pepper as desired. u Drizzle a cup of broth, stir and repeat 2 times. Cover and allow to stand for several hours, or you can refrigerate up to several days before using. u To heat, lightly grease a large pan (15 by 11 inches or similar) and press stuffing into pan. Bake stuffing, covered, until heated through. Uncover and bake about 10 minutes. Serves 16. Steve and staff, I continue to be so impressed with this magazine. Just arrived home this morning after a two and a half day trip, I sort through the mail that’s been neatly collected on the kitchen counter… and see my new favorite magazine underneath the envelopes and can’t wait to tear into the wrap. I’m wondering with this fourth edition if this magazine will slightly disappoint… after all, how can you maintain such high quality?… maybe it will be the photos or the recipes or the features articles. Nope. It’s all FANTASTIC! I love the articles, the photos, the recipes, the featured farmers and restaurants, the articles, the upcoming events, the truly local businesses and even all the ads that I typically ignore in all other magazines. … The “local” concept seems to be infectious, which you are helping to spread with each edition. THANK YOU, Edible Louisville and please keep it up! — Cindy Youngblood, Prospect, KY Subject: I just subscribed. I looked over the past issues, and I do want them all. I think your magazine is amazing! And it encompasses 95% of all of my favorite things. — Jen Wren nov, dec 2013 & jan 2014 | 21 edible louisville & the bluegrass region Wendell Told Us So If Only We Had Listened to Berry and Others Decades Ago By Michael Pollan | Illustration by Andrew Spalding A me r ic a n s today are having a national conversation about food and agriculture that would have been impossible to imagine even a few short years ago. To many Americans it must sound like a brand-new conversation, with its bracing talk about the high price of cheap food, or the links between soil and health, or the impossibility of a society eating well and being in good health unless it also farms well. But the national conversation unfolding around the subject of food and farming really began in the 1970s, with the work of writers like Wendell Berry, Frances Moore Lappé, Barry Commoner and Joan Gussow. All four of these writers are supreme dot-connectors, deeply skeptical of reductive science and far ahead not only in their grasp of the science of ecology but in their ability to think ecologically: to draw lines of connection between a hamburger and the price of oil, or between the vibrancy of life in the soil and the health of the plants, animals and people eating from that soil. I would argue that the conversation got under way in earnest in 1971, when Berry published an article in The Last Whole Earth Catalogue introducing Americans to the work of Sir Albert Howard, the British agronomist whose thinking had deeply feeding of grain to cattle) to the problems of world hunger and the environment. Later in the decade, Commoner implicated industrial agriculture in the energy crisis, showing us just how much oil we were eating when we ate from the industrial food chain; and Gussow explained to her nutritionist colleagues that the problem of dietary health could not be understood without reference to the problem of agriculture. Looking back on this remarkably fertile body of work, which told us all we needed to know about the true cost of cheap food and the value of good farming, is to register two pangs of regret, one personal, the other more political: first, that as a young writer coming to these subjects a couple of decades later, I was rather less original than I had thought; and second, that as a society we failed to heed a warning that might have influenced Berry’s own since he first came upon it in 1964. Indeed, much of Berry’s thinking about agriculture can be read as an extended elaboration of Howard’s master idea that farming should model itself on natural systems like forests and prairies, and that scientists, farmers and medical researchers need to reconceive “the whole problem of health in soil, plant, animal and man as one great subject.” No single quotation appears more often in Berry’s writing than that one, and with good reason: it is manifestly true (as even the most reductive scientists are coming to recognize) and, as a guide to thinking through so many of our problems, it is inexhaustible. That same year, 1971, Lappé published Diet for a Small Planet, which linked modern meat production (and in particular the 34 | may & june 2013 edible louisville & the bluegrass region J I n t h e Ga r de n I The Forecast Calls for Tomatoes Photo: Carole Topalian By Jeneen Wiche Subject: THANK YOU for a terrific March/April 2012 issue W I spent an hour with the March/April issue this morning and had to send an email to THANK YOU for providing such great information in a gorgeous format. What I took away from this issue included: • New color palette for a spare bedroom in my house (from your yellow/aqua/sand cover photo of a little spring chick) • Great dinner menu for “Welcome Spring” party later this month (Ms. Buthod’s meatloaf, asparagus, mac-n-cheese, and lemon bars) • Birthday present for my mom (“Make a Hanging Basket” workshop at Wilson’s Nursery in Frankfort from your event calendar) • Face-to-face answers to all the questions I’ve been writing in my gardening journal over the winter, re: planting shrubs, hydrangea, roses and ornamental grasses (again, from your event calendar, upcoming classes at Wallitsch Nursery in Louisville) • Reminder to pick up “Small Plot, Big Yield” gardening book at Carmichael’s • List of local places to visit this spring/summer, including Holly Hill Inn (Midway), Bernheim Forest, and Shakertown hether you realize it or not, we are once again on the verge of another tomato season. It’s time to assess the options laid before us in seed catalogs, and soon to arrive at our local nurseries. What action should we take? I have for years kept track of the tomatoes I have planted, harvested and eaten in something I refer to as the Swallow Rail Farm Tomato Trials. I take the selection, planting, cultivating and eating of a tomato rather seriously and I am often asked to dispense advice about it, so a written record seems to make sense. As I look back through the tomato trials, the determining factor between success and failure is partly due to the tomato variety and largely due to the weather. The ideal Bluegrass Region summer for tomatoes rarely plays out, but here is my description nonetheless: A sunny April allows the soil to warm to something above 58°, in time for an early May planting that proves frost-free. Tomatoes are tropical, after all, so they like their roots planted in warm soils and their leafy outer parts in equally warm ambient air temperatures. We have a soaking rain once a week to provide adequate moisture to the newly planted tomatoes, but not so much that the soil gets waterlogged and the roots become starved of oxygen. Daytime temperatures do not go above 87° and nighttime temperatures do not drop below 65°. A slight morning breeze dries the dew from the foliage without any gusts that can level the plants, cages and all. No heat Tomato Tips wave enters the record book so the tomato continues Planting Time | Be patient; our average frost free date is May 10. to flower, set fruit and ripen. It is a season unhindered Since tomatoes do not like cold nights, which can stunt their progress, by too wet, too dry, too cold or too hot. Squirrels and it is best to wait to plant no earlier than Derby Day. crows find berries elsewhere because the weather has been so perfect. We pluck the first ripe tomato and Determinant or Indeterminate | Determinant tomatoes, such enjoy the best BLT of the season before July 4. as Rutgers, Roma and Celebrity, typically mature earlier and ripen at Oh, how I long for a perfect tomato summer! about the same time, within a two-week period, making them ideal Perhaps this year will bring it, but if not, here’s what for canning. They require less space and can be used in containers. you can do to get a reasonably good crop of tomatoes They begin to decline, however, after the first flush of ripening. out of your garden. First, determine the piece of Indeterminate tomatoes, which are the majority of varieties on the land where the roots will spread and the plant will market, grow and produce freely all summer long and require staking dwell. Drainage is the most critical component, in my or caging to keep them off the ground. opinion, for healthy tomato plants. Too wet and the Suckering | Suckering is the removal of leaves that emerge between roots languish as they are starved of oxygen. Add lots the main stem and the primary branches; removing this foliage of composted organic matter such as chopped leaves channels energy back to bloom, fruit-set and ripening. Indeterminate or composted manure to improve drainage and soil tomatoes benefit from early season suckering, but stop in August when fertility. Th is is also how you will feed your tomato a the plant will benefit more from extra foliage to shade fruit from sunslow release of nutrients throughout the entire season, scald. Determinate tomatoes do not need to be suckered. so don’t skimp on the amendments. At planting time believe in your tomato’s tropical heritage and don’t set it out too early and subject it to cold nights or a late April frost. Th is is the second critical component: Soil and ambient air temperatures need to be warm. The USDA Agriculture Research Station in Urbana, Illinois, makes a strong case for patience. According to their research, tomato plants that experience night time temperatures below 50° have their circadian rhythm out of sync. Th is June & July 2015 J Ca l e n da r I 2015 CRESCENT HILL GARDEN TOUR Saturday, June 6, 2015 • 9 a.m. - 5 p.m. Ten private gardens • Tickets only $10 • Rain or shine! June.06 Tickets available the day of the tour at: Peterson-Dumesnil House, 301 S. Peterson Ave. Saturday ‹ 9am–5pm › 21st Annual For more information visit: www.crescenthillgardentour.org Crescent Hill Garden Tour Peterson-Dumesnil House, 301 South Peterson Ave. I picked this issue up for free while dining at Hillbilly Tea – and greatly appreciate that your advertisers can make the magazine available for their patrons at no charge. Tour the quiet beauty of 10 private gardens, and learn gardening secrets from the neighborhood’s top gardeners and horticulturalists. In addition, the historic Peterson Dumesnil House and its elegant gardens will be open for free tours throughout the day. Tickets $10. crescenthillgardentour.org June.11 I also appreciate the quality of the materials that go into the publication…. I’m old enough to remember the “golden age” of magazines and your publication is a stand-out. — Christine Long, Shelbyville, KY march & april 2013 | 41 edible louisville & the bluegrass region Thursday ‹ 6:30–10:30 pm › Bourbon & Bowties, A Taste of Corbett’s June.11 June.12–13 June.13 Homebrewing Beer Workshop Smokin’ On the River Bourbon by the Bridge Locust Grove, 561 Blankenbaker Ln. Spring Street and Riverside Dr., Jeffersonville. Base of the Big Four Bridge Thursday ‹ 6:30–8:30 pm › Learn how to craft beer in your home by a member of one of the area’s best home brewing supply stores, My Old Kentucky Homebrew. http://locustgrove.org/participate/ events/ June.12 Friday ‹ 6–9 pm › Foxhollow Sunset Concert Series Foxhollow Farm Junk Yard Dogs draw inspiration from classic soul artists like Darlene Love, Sam Cook, and the Funk Brothers of Motown. Food, beverages and sweet treats available to purchase from Wiltshire Pantry, Sweet & Savory, Red Top Gourmet Dogs, Gelato Gilberto & Sugar Mammas Bake Shop. Friday–Saturday ‹ 10 am–10 pm › The 7th Annual Smokin’ on the River BBQ Competition is a national BBQ contest for professional BBQ teams, as well as an amateur backyard division competition. Brew and BBQ tasting tent, Little Pig play area, and Pigpalooza. smokinontheriverbbq.com Bourbon tastings, food, and live music to benefit Court Appointed Special Advocates (CASA) of the River Region Bourbonbythebridge.com June.13 & 27 July.11 & 25 Saturdays ‹ 6 pm › Smith-Berry Concerts June.12–14 Friday–Sunday ‹ 11 am–6 pm › Louisville’s Greek Festival Festival Plaza Saturday ‹ 6–9 pm › Authentic Greek food, beer, wine & beverages with live Greek music, dancing and entertainment. Greek pastries and desserts, souvenir and gift shops are available along with activities for kids. Smith Berry Vineyard & Winery, New Castle, KY June 13 :: Kudmani; June 27 :: Tymes Band; July 11 :: TBA; July 25 :: Six Miles South Dinner served at 6 pm. Music starts at 6:30 pm. Bring lawn chairs, blankets, etc. smithberrywinery.com/events.htm louisvillegreekfest.com foxhollow.com/ sunset-concert-series 5050 Norton Healthcare Blvd. Enjoy hors d’oeuvres by Louisville’s top chefs, music, as well as silent and live auctions to benefit Kosair Children’s Hospital through the Children’s Hospital Foundation. HelpKosairChildrensHospital.com 10 | june & july 2015 edible louisville® & the bluegrass edible louisville & the bluegrass region | media kit 2016 Advertising Rates Ad rates 6x 3x 1x Full page $1,950 $2,250 $2,500 1/2 page $1,250 $1,400 $1,600 1/3 page $800 $900 $1,000 1/4 page $650 $725 $800 1/6 page $425 $500 $575 1/8 page $350 $400 $450 1/9 page (edible shops/pantry) $225 $225 $225 Preferred positions 6x 3x 1x Outside Back Cover $2,550 $2,750 $3,000 Inside Front Cover $2,350 $2,550 $2,750 Inside Back Cover $2,250 $2,450 $2,650 Page One $2,150 $2,350 $2,550 Full page no bleed width: 7.5" (45 picas) height: 10" (60 picas) with bleed width to trim: 8.375" (50p3) height to trim: 10.875" (65p3) width including bleed: 8.625" (51p9) height including bleed: 11.125" (66p9 picas) 1/3 page vertical 2/3 page vertical width: 2.3889" (14p4) height: 10" (60 picas) width: 4.9444" (29p8) height: 10" (60 picas) Listings Directory $175 per 25 – 40 word listing Dining Guide $175 per 40 word listing (free for restaurants with a 1/8 page or larger ad) Issues Pub Dates Ad Deadlines Feb/Mar Apr/May Jun/Jul Aug/Sep Oct/Nov Dec/Jan Feb 5 Apr 5 Jun 5 Aug 5 Oct 5 Dec 5 Jan 15 Mar 15 May 15 Jul 15 Sep 15 Nov 15 1/6 page vertical 1/2 page island width: 2.3889" (14p4) height: 4.9167" (29p6) width: 4.9444" (29p8) height: 7.4583" (44p9 picas) • Advertising rates are net. • Guaranteed positioning is available for an extra 15% on cost. • Acceptable file formats — Files must be in one of the following formats: TIFF, PSD, or PDF. 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