DEDEMAN PARK

DEDEMAN PARK
CONCEPT DEVELOPMENT PACK
CONTENT
Introduction ................................................................................................................. 02
Brand Promise ............................................................................................................. 03
Our Expertise ............................................................................................................... 05
Pre-Opening Support and Hotel Management ................................................ 06
Technical and Information Systems Support .................................................. 07
Building Design ............................................................................................................ 08
Design Principles ........................................................................................................ 10
Concept, Image and Location .................................................................................. 12
Exterior Rendering .................................................................................................... 13
Site Plan ........................................................................................................................... 14
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Ground Floor Plan ....................................................................................................... 15
Basement Floor Plan .................................................................................................. 16
First Floor Plan ............................................................................................................ 17
Typical Guest Floor Plan ........................................................................................... 18
Front Elevation ............................................................................................................. 19
A-A Section .................................................................................................................... 20
B-B Section ..................................................................................................................... 21
Superior Room .............................................................................................................. 22
Deluxe Room ................................................................................................................. 26
Food & Beverage Concept ........................................................................................ 28
Staffing Levels ............................................................................................................... 31
INTRODUCTION
The Dedeman Park Hotel concept has been developed as a “select” Service
Hotel, with a brand new design approach that offers comfortable and affordable
hospitality for both Corporate and Leisure travellers.
This document will guide the developers/investors and architects/designers in
assessing the feasibility of a new Dedeman Park Hotel.
The information contained in this document relates to a model design for a New
Build Property. Different sites will face different challenges and the model design
may not be appropriate for all locations.
02
BRAND PROMISE
One of Turkey’s Most Prestigious Companies.
Founded in 1918, today, Dedeman Holdings is a group which is continuously
growing and expanding. With tourism, mining and real estate investment as
its main branches of business, it currently engages around 3000 employees.
Dedeman Holdings, one of Turkey’s most prestigious companies, has a high
national and international profile and a reputation for new enterprise. During
its long establishment, it has made major investments and developments in
all sector areas; technology, human resources, management and information
systems.
With hotels nationally and abroad, Dedeman Hotels & Resorts International is
Turkey’s most widespread and preferred hotel chain.
With the progress it has made in the last 10 years, Dedeman Hotels & Resorts
International has successfully implemented its strategy of realizing new projects
in locations that fit the dynamic profile of the company’s vision.
Dedeman has followed a targeted course of expansion, opening hotels in major
city centres and desirable resort destinations throughout Turkey and further
abroad. With 19 hotels currently in Turkey, upscale hotels in Middle East cities,
Asia and new European projects under development, Dedeman Hotels & Resorts
International continues to play a leading role in the hospitality industry with the
introduction of a new Brand; the DEDEMAN PARK HOTEL.
The Dedeman Hotels & Resorts International hotel chain has a capacity of
5000 rooms offering hotel accommodation primarily in the corporate sector,
underpinning the 5* conference facilities on offer with a capacity of 22,000
guests in 136 conference and meeting rooms.
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ECO Friendly Aims
Dedeman hotels have been increasingly run with an awareness of the
environment, targeting waste reduction, recycling, water and energy
conservation but with the new Dedeman Park Hotels, our targets will be in line
with all top European and Middle Eastern hotels.
Loyalty Program
The Dedeman Park Hotels Loyal Club program is designed to reward frequent
guests for their loyalty and each Hotel provides ‘Loyal Club’ points and benefits
to all its members.
Guest Satisfaction Tracking Systems
Each Hotel participates in the Guest Satisfaction Tracking System (GSTS).
GSTS is a solid tool to understand the key drivers of guest satisfaction during
their hotel stay and as a result, determine which areas or services can be
improved. The system is statistically reliable and offers Web-based customized
hotel reporting with cross data to understand best practices and challenges.
“İyi Geceler” (Good night sleep guaranteed)
To further enhance our guests’ sleep experience, rooms will feature state of the
art bedding.
Our bedding comprises comfortable anti allergenic pillows, dust skirt, decorative
pillows, mattress protectors, top quality sheets and comfortable duvets.
BRAND PROMISE
Conference Booking Efficiency – Our 3 hour booking guarantee
Each hotel in the Group must honor the “3- Hour Response Guarantee” and send
a written quotation within 24 hours.
Each hotel must respond to all meeting enquiries within three hours of the hotel
receiving the enquiry, or the Meeting Planner is entitled to 5% off the group’s
master account once the meeting is booked. The response from the hotel must
be directed to the person(s) who made the original enquiry unless otherwise
indicated.
An acceptable response from the hotel must:
1) Indicate that the hotel has received the enquiry.
2)Indicate available dates, space and rates.
The 3-Hour Response Guarantee applies to all verbal and written meeting
enquiries delivered to the hotel by the following means: telephone, fax, hand
delivery, and any publicly-posted e-mail address.
Each hotel is responsible for implementing procedures for handling after-hour
enquiries.
04
OUR EXPERTISE
• Pre-opening Support
• General Hotel Management
• Technical Assistance during Planning and Development of Hotel Real Estate Investment
• Food and Beverage Concept Planning, Development and Operation
• National, International and Regional Sales & Marketing Support
• Central Reservation, Internet Systems and Revenue Management
• Financial Services
• Central Purchasing
• Human Resources Management and Training
• Guest and Employee Satisfaction Analysis
• Information Systems Support
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PRE-OPENING
SUPPORT AND HOTEL
MANAGEMENT
As Dedeman Hotels & Resorts International, we provide the following support
services during the pre-opening, opening and post-opening of the hotels whose
management we adopt:
• Development of critical path for pre-opening and opening of the hotel
• Providing technical support to the standards of Dedeman Hotels & Resorts International
• Providing Food and Beverage concept planning, development and operation
• Preparation of a pre-opening budget and operational budget
• Preparation and implementation of hotel management and auditing procedures and accounting systems
• Preparation of the manning plan, selection of employment and implementation of training programs
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• Preparation of risk management and insurance analysis
• Defining the marketing strategy and the implementation of its application methods
• Planning and implementation of the public relations activities
• Implementation of sales, promotions and reservation procedures
• Planning the grand opening ceremony
• Determining the needs of hotel operating equipment, materials and uniforms
• Management of the hotel in accordance with Turkish hospitality and international hotel management standards, and therefore accelerating
the return on investment
TECHNICAL AND
INFORMATION
SYSTEMS SUPPORT
Technical Support
In accordance with the standards of Dedeman Design and Construction;
• Providing support in order to optimize the space planning
• Providing guidance and support for the interior design of the rooms and public areas
• Providing support for indoor materials selection
• Providing support for mechanical and electrical systems
• Providing support for fire, life & safety and emergency implementations
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Information Systems Support
• Installation, set-up and support of hotel management systems (PMS, accounting, stock control, POS)
• Central reservation systems
• Virus protection systems
• SPA management systems
• Infrastructure (Cabling, active and passive device selection-management)
• Computer hardware selection
• Printer hardware selection
• Telephone exchange selection
• Firewall selection and management
• Door access card systems
• Interactive TV systems (Application-support)
• Licensing (Microsoft)
• All kinds of hotel guidance systems
• Secure wireless internet access
• Uninterruptible power supply systems (UPS)
BUILDING DESIGN
Sizes and Facilities
Dedeman Park Hotels will range between 100 rooms and 150 rooms and the
information in this document gives details on building areas required up to 100
rooms.
The ‘Working’ Zone is located in the Lobby near the Reception Desk and offers
printing, faxing and scanning facilities as well as 1 PC and Printer for the Guest/s
Usage.
A Remote Printer is available to the Hotels Guest/s for easy access to printing.
Lobby Bar
: 20 pax
Restaurant
: 60 pax - Direct access from outside and the Hotel Lobby.
Meeting Room (small): 30 sqm
Meeting Room (big) : 100 sqm
Multi Purpose Room is subject to Market Demands
Gymnasium
: 50 sqm
Total Building Space : 5300 sqm
Public Areas
Lobby & Vestibule & Bakk-al
Restaurant
Bar/Lounge
Break Out
Meeting Room A
Meeting Room B
Circulation to Meeting rooms
08
sqm
100
150
60
40
30
100
74
Working Zone
6
Public Telephones
2
Public Restrooms
50
Luggage Storage
5
Gym50
Total Public Area (including circulation)
734 sqm
Back of House
sqm
Kitchen 150
(Including buffet, Food & Beverage store,
prep dish wash, service station and pantry)
Food & Beverage Storage
25
Laundry Linen Room
50
Laundry/Dry Cleaners (subject to location)
General Storage
45
Employee Dining Room and Lockers
40
Employee Break Room 40
Meeting Room Storage
20
Garbage Area
7
Plant Room
250
Engineering Store
10
Service Corridor 48
Total Back of House (including circulation)
685 sqm
BUILDING DESIGN
Administration sqm
Front desk
10
Office
8
Office
8
Office
10
Corridor
12
Work Area
15
IT & PBX Equipment
13
Total Administration (including circulation)
76 sqm
Guest Room & Support Total Guest Room Area
Total Guest Room Circulation
Internal Stairs
Elevator Shafts
Housekeeping Floor Stores
Mechanical Electrical Closets & Miscellaneous Guest Room & Support Total Program
sqm
2478
500
210
15
84
15
3302
4797 sqm
GROSS INTERNAL AREA ESTIMATE
GROSS EXTERNAL BUILDING AREA ESTIMATE
Gross External Area per Key Gross Internal Area per Key 09
5036
5276
52.76 sqm
50.36 sqm
DESIGN PRINCIPLES
Dedeman Park Hotels will be characterised by modern and welcoming exteriors,
warm interior decor and facilities effectively designed with style.
The Restaurant and Bar will provide a comfortable casual space for breakfast,
snacks and dinner. The seating capacity is of no more than 60 persons.
Design aims will focus on simplicity both of design and layout, looking towards a
more contemporary comfort level for guests.
There will be two small meeting rooms ranging between 30 sqm and 100 sqm.
Dedeman Park Hotels will be catering directly to current guest expectation
with a full Turkish breakfast and menu plus signature items, providing a Hotel
experience that is unique yet economical, and offering optimum service and
facilities at a highly attractive cost.
All Dedeman Park Hotels will be environmentally conscious and will have a fully
comprehensive ‘Green Plan’ for each hotel certified by the Local Authorities.
Each entrance will have a pedestrian canopy, a revolving door with a secondary
exit door.
The Reception desk – two piece Welcoming Desk with a timber canopy-like
ceiling above and is to referred to as a ‘Reception Capsule’ and to incorporate
sales point for the “Bakk-al”.
The “Bakk-al” is a retail area with a selection of snacks, alcoholic and nonalcoholic beverages and emergencies supplies can be purchased by the guests as
there is no Room Service in the Hotel. This outlet will be open 24/7 for guest
convenience.
Lobby Lounge Area is an area to relax separated from the Reception area with a
sandblasted glass separator/partition (where possible).
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A fitness centre for hotel guest use will be fitted with the latest Gymnasium
Equipment.
Room Amenities:
• Spacious working desk with space for laptops
• Adjustable lighting
• Reading lamps over the bed/s
• Electrical outlet and internet access at desk height
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Two telephones (one line)
Sitting area with armchair
26” flat screen television
Iron and ironing board in each room
In room safe, large enough for laptop with a plug
Electronic locks on the bedroom doors
Life safety systems throughout the Hotel
(CCTV Coverage – Fire Alarm System – Sprinklers – Smoke Detectors)
30% of the Guest rooms will have King Size bed and the balance will be twin beds
or to suit the Market.
DESIGN PRINCIPLES
All rooms will be identical in materials and finish, with the accent on good space
planning and relaxing colour schemes.
Rooms for disabled guests will be provided with an interconnecting bedroom.
Internal floor area of the guest room area is 24 sqm.
The rooms have suspended ceiling over the room foyer and bathroom with fan
coil and wet area systems. Suspended ceiling heights will be 2,4 m and there will
be no suspended ceiling of the bed area.
Room foyer floor will be marble tiles and the bed area will be carpeted.
The bathroom is separated from the bedroom area with semi transparent glazing
partition, there will be a built-in shower area with a clear glass partition. The
flooring will be marble tiles.
Public areas of the Hotel are open, flexible and spacious. The kitchen and the
“Bakk-al” facilities are placed to serve all public places without intercepting guest
traffic. Lobby and Restaurant area has an extra height to provide a comfortable
and air space with full height glazing.
Meeting rooms have a separate foyer area to enhance their facilities where guests
can relax.
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CONCEPT, IMAGE
AND LOCATION
Concept and Image
The Hotel will be distinguished with its simple but outstanding facade, in
addition to its warm and comfortable interiors.
Lobby, reception area and restaurant are designed to create a warm ‘invitation’.
Meeting rooms will be comfortable, functional and fitted with the latest
technology.
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Location
The Dedeman Park Hotels will be built in big cities around business parks and /
or suburban areas, in secondary cities near city center to attract the corporate,
transient and leisure business.
EXTERIOR
RENDERING
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SITE PLAN
SITE PLAN
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GROUND
FLOOR PLAN
GROUND FLOOR PLAN
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BASEMENT
FLOOR PLAN
BASEMENT FLOOR PLAN
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FIRST FLOOR PLAN
1. FLOOR PLAN
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TYPICAL GUEST
FLOOR PLAN
TYPICAL FLOOR PLAN
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FRONT ELEVATION
FRONT ELEVATION
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A-A SECTION
A-A SECTION
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B-B SECTION
B-B SECTION
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SUPERIOR ROOM
“KING BED PLAN”
24 m2 ROOM PLAN
DEDEMAN PARK HOTEL - SUPERIOR ROOM - KING BED PLAN
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SUPERIOR ROOM
“KING BED MOOD BOARD”
SHOWER WALL MARBLE MOSAIC
BATHROOM
FROSTED GLASS
BATHROOM
DEDEMAN PARK HOTEL SUPERIOR ROOM “KING”
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SUPERIOR ROOM
“TWIN BED PLAN”
24 m2 ROOM PLAN
DEDEMAN PARK HOTEL - SUPERIOR ROOM - TWIN BED PLAN
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SUPERIOR ROOM
“TWIN BED MOOD BOARD”
SHOWER WALL MARBLE MOSAIC
BATHROOM
FROSTED GLASS
BATHROOM
DEDEMAN PARK HOTEL SUPERIOR ROOM “TWIN”
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DELUXE ROOM
“KING BED PLAN”
30 m2 ROOM PLAN
DEDEMAN PARK HOTEL - DELUXE ROOM - KING BED PLAN
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DELUXE ROOM
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FOOD & BEVERAGE
CONCEPT
The Restaurant will be an open area near the lobby where a full Turkish Breakfast,
light lunch and dinner will be served.
In a new departure, there will not be a room service provision at Dedeman Park
Hotels; however a mini-fridge will be provided for guest use in rooms for storage
of any items purchase at the ‘Bakk-al’ outlet.
Lunch will be a limited snack type menu.
Dinner concept will be developed to suit the region/area.
The “Bakk-al”is a retail area which has a selection of fresh snacks, made daily in
our kitchen, non-alcoholic and alcoholic drinks, fruit juices, soft drinks, water,
chocolates, biscuits, chewing gum and emergency supplies for the convenience
of the Hotel Guests.
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MEETING ROOMS
DEDEMAN PARK HOTEL MEETING ROOMS
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BREAKFAST ROOM
LOBBY-FOYER
DEDEMAN PARK HOTEL GROUND FLOOR BREAKFAST ROOM - LOBBY - FOYER
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STAFFING LEVELS
The Dedeman Park Hotels are operated on multi-tasking staffing which is the
key to the success of these Hotels.
It gives the opportunity for the individual employees to increase their knowledge
of all aspects of the Hotel by multi tasking which is great opportunity for their
developments.
The Hotels operate on a ratio of 0.33 employee per key (Room).
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Yıldız Posta Caddesi, 48 Esentepe 34340 Istanbul-Turkey Phone: +90 212 337 39 00 Fax: +90 212 356 19 50 [email protected] www.dedeman.com