Spinning Our Wheels

Transcription

Spinning Our Wheels

Inside this issue:
Dealership Showcase
Luther Brookdale Toyota
Industry Spotlight
Steve Brimhall
Spinning Our
Wheels:
,
How MADA s Wheel Theft
Investigation
Help Protect
Collision
& ServiceCan
Council
Your Dealership From Crime
Summer 2013
www.mada.org
Volume 9 • Issue 4
delivering
affordable care.
offering more
ways to save.
The Minnesota Automobile Dealers Association and Blue Cross and Blue Shield of Minnesota
offer more choices to keep health care affordable and provide opportunities to manage future
health care costs for you and your employees.
➜
Delivering affordable care – Blue Cross plans deliver the lowest total cost per member
per month1
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Offering more ways to save – Our total cost-of-care high-performance networks and
integrated pharmacy solutions offer savings opportunities you can see now
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Providing longer-term savings strategies – Our health support programs can help
employees take action to live healthier lives and reduce future health care costs
Find out how to accelerate your health care savings
today and tomorrow. Call MADA Insurance at
(651) 291-2400 or 1-800-652-9029.
1
2010 Milliman data
Blue Cross® and Blue Shield® of Minnesota and Blue Plus® are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
2
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IN THIS ISSUE
10
Cover:
Spinning
Our Wheels
33
Dealership
Showcase:
Luther
Brookdale
Toyota
34
Industry
Spotlight:
Steve Brimhall
Table of Contents
MADA Minutes
Awards........................................................4
2013 Executive Committee
President
Steve Brimhall, Minnesota Motor Company
President Elect
Morrie Wagener, Morrie’s Automotive Group
Treasurer
Greg House, House Chevrolet
Secretary
Mike Saxon, Inver Grove Ford Lincoln
Immediate Past President
Paul Walser, Walser Automotive Group
Executive Vice President
Scott Lambert
EDITORIAL STAFF
Scott Lambert, Publisher
Alyssa Schlander, Publisher
Ginger Lemke, Editor
PHOTOGRAPHY
Jim Mims, Mims Photography
SUBSCRIPTIONS
Minnesota Dealer Outlook is an official
Minnesota Auto Dealers Association
publication, provided quarterly to Members
of the Minnesota Automobile
Dealers Association.
SUBMIT ADDRESS CHANGES TO:
Minnesota Automobile Dealers Association
200 Lothenbach Avenue
West St. Paul, MN 55118-3505
Phone: 651.291.2400 • Fax: 651.291.2894
Toll Free: 1.800.652.9029
Email: [email protected]
ADVERTISING SALES:
Ginger Lemke
Phone: 651-291-2400
www.mada.org
On the Cover
Spinning Our Wheels: How MADA’s
Wheel Theft Investigation Can Help Protect
Your Dealership From Crime....................10
Legislative News
2013 Legislative Wrap Up..........................7
Dealers Are Good Neighbors
Good News...............................................16
Minnesota Auto Outlook
Comprehensive New & Used Vehicle
Information on Minnesota’s Automotive
Market.......................................................19
Dealership Showcase
Luther Brookdale Toyota...........................33
On the Cover:
It’s elementary! Sherlock Holmes is none
other than Bernie Wagnild of the Valley Auto
Group who appears to have caught his man.
MADA and GMADA Executive Vice President
Scott Lambert surrenders to Bernie Wagnild
for our cover story on private investigation of
Wheel Theft.
Industry Spotlight
Steve Brimhall..........................................34
Data Source Information for Minnesota Auto Outlook on pages 19 - 33
Exclusive source for new vehicle registration data presented in Minnesota Auto Outlook is
AutoCount, an Experian Company. AutoCount specializes in providing detailed new and
used vehicle sales and registration statistics. Data is available on a timely basis on the
internet.
For more information on Auto Count, call 407-770-5900 or visit AutoCount’s web site:
www.autocount.com
Advertising Directory
Blue Cross Blue Shield MN... Front Inside Cover
CarSoup.com............................................. 23
CVR............................................................. 9
CliftonLarsonAllen....................................... 6
MADA Business Cards.............................. 32
MADA Direct Mail........................................ 8
MADA Endorsed Services and Vendors...... 8
Protective.....................................Back Cover
Reliable Plus.............................................. 29
Schmit Towing........................................... 29
Super America............................................. 5
StarTribune.......................Back Inside Cover
Wings Financial......................................... 18
WIPFLI LLP............................................... 30
3
MINUTES
Awards
Winona Chamber Celebrates
Dahl Family
The Winona Chamber Ambassador’s Progress Award
recognized Dahl for “continuing to introduce into our
economy their initiative, savings, resources, courage and
enterprise.” The Dahl family has been in the automotive
business for over 100 years. The family operates two
dealerships in Winona; Dahl Chevrolet, Buick, GMC
Inc. and Dahl Toyota. Co-owners of the dealerships are
Andrew, Jansen and Tyler Dahl.
AIADA Honors Local Dealers
In May, the American
International Automobile
Association (AIADA)
honored Morrie Wagener
and Cindy Wagener Robin
with its Legislative Action
Network Grassroots Award. The award recognizes
advocacy in reaching out and engaging Congress
and other policy makers on issues important to the
international nameplate auto dealer community.
4
Ken Waschke Auto Plaza
Receives Award
Ken Waschke Auto Plaza of Virginia has been
recognized by General Motors as one of its Mark of
Excellence Dealers; the 14th time that the dealership has
been recognized with this honor by GM. The distinction
is reserved for dealerships who exhibit professionalism
and superior customer service, while growing their
business. “We had a very strong year in 2012, and are
proud that our hard work has been recognized,” said
Kerry Waschke Collie of Ken Waschke Auto Plaza.
Of GM’s approximately 4,500 Chevrolet, Buick, GMC
and Cadillac dealerships across the United States, Ken
Waschke Auto Plaza was one of only 308 dealerships to
receive the Mark of Excellence award.
Anniversaries
Tom Heffernan Ford celebrated the dealership’s 40th
year as Lake City’s Ford Dealer.
Minnesota Motor Company will celebrate its 90th
anniversary as a Chevrolet dealership. The celebration
was delayed while a remodeling project was underway.
Higley Ford of Windom is celebrating 50 years as a
family-owned dealership.
www.mada.org
N I S H S 6 T H OV E R A L L A T T H E
O M OAYES
T I V ETeam
C Oin
M National
PETITIO
N
Competition
The Minnesota Automobile Dealers Association again
sponsored a Minnesota High School AYES team, plus
their instructor, to compete in the Greater New York
National Automotive Technology Competition. As the
first-place winners of the state competition, Moorhead
High School automotive students Ken Bye and Bryce
Jossund held their own, placing 6th out of 30 finalists.
The national competition tests participants’ knowledge
over 6 hours and then requires each student team to
diagnose and repair a number of problems in a “bugged”
car within 3 hours.
h
r
l
m
n
,
e
od
m
s
Minnesota Automotive Youth Educational Systems is
a partnership among manufacturers, dealers and select
Minnesota’s auto technician team Ken Bye and Bryce Jossund
high schools/tech prep schools to prepare students for
demonstrated their sleuthing skills at a New York national comcareers in automotive technology. It is supported by the
petition as finalists sponsored by MADA.
Pictured Left to Right Bryce Jossund, Kenneth Bye Jr and their MADA Charitable Foundation.
stall judge (an unidentified MAZDA Field Engineer).
BUY FUEL
?
York National Automotive Technology Competition is a test
WANT
FUELtheDISCOUNTS
e of knowledge, and
a race against
clock—all rolled into?
NEED
hundreds of the nations best automotive high school
seniorsCONTROL?
country competing for the title of THE BEST AUTOMOTIVE
C
SA FLEET
smart answer!
cognized competition,
developed
in 1990
by90
the days
SAVE which
10¢ awas
gallon
for the
first
k Automobile Dealers Association to help cure the shortage
continue
save 5¢educaa gallon
motive techniciansThen
and raise
the level to
of vocational
with
MADA
discount
the public school system.
Thisthe
year’s
competition
is celear as the preeminent competition of its kind.
an $3 Million dollars in prizes were awarded to the particiand their schools from across the country. Thanks to the
t provided by nearly every automaker, industry suppliers,
ns and dealerships.
M
Y
CM
MY
CY
Call Lisa
651-403-3267
Start SAVING Today
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safl[email protected]
5
©2013 CliftonLarsonAllen LLP
build lasting value
Strengthen your dealership with solid advice
and industry experience you can use.
Assurance
Tax
Advisory
cliftonlarsonallen.com/dealerships
Scott Gorden
612-376-4751
by Alyssa Schlander
Vice President, External Affairs
LEGISLATIVE NEWS
Legislature Hikes Taxes by $2.1 billion;
More To Come Next Year
Although the 2013 Legislature passed plenty of tax
increases and made some dramatic public policy
changes this year, we were pleased that the MADAled initiative to eliminate the $6.50 wholesale
transfer tax on used vehicles was approved. The fee
sunsets in 2017.
Additionally, all Minnesota counties were granted
new authority to impose a $10 wheelage tax on
annual motor vehicle registrations. Counties are
now authorized to impose a $10 tax until 2017, then
the wheelage tax may be increased “up to $20.”
Wheelage taxes are imposed on vehicles according
to where the vehicle is kept, not where the vehicle is
sold.
Also, after several years of debate, the legislature
finally approved a change to the imposition of sales
tax on auto repair shop materials and auto
repair paint from the wholesale level to retail. Part of the legislature’s effort to raise over $2 billion
in new taxes included extending the state sales tax to
certain services...
For the first time since 1990, the DFL held
complete control of state government. The
legislature passed substantial tax increases
on high-income earners, cigarettes, and other
services. Lawmakers also approved some longsought DFL initiatives like providing funding for
all-day kindergarten, legalization of gay marriage,
and authorization for the unionization of child care
providers who receive state subsidies.
MADA’s government affairs team successfully led
the fight against municipal street improvement fees
which would have allowed municipal governments
to impose new property taxes.
Part of the legislature’s effort to raise over $2 billion
in new taxes included extending the state sales tax
to certain services like warehousing, commercial
equipment repair services, and electronics repair
services.
In addition, MADA opposed several other
damaging tax increases:
•efforts to increase the transit sales tax in the
7-county metro area,
•an effort to increase the motor vehicle sales
tax from 6.5% to 6.875%,
•a proposal to increase the motor vehicle
registration tax,
•a move to impose sales tax on advertising,
accounting, legal and most other business-tobusiness services, and
•the extension of sales tax to auto repair labor,
service contracts and extended warranties.
Some tax increases will specifically affect the retail
auto industry. The tax bill increased the rental car
tax from 6.2% to 9.2%, making Minnesota’s taxes
on rental cars amongst the highest in the country.
Though these proposals did not become law in 2013,
MADA expects many of these tax proposals to be
on the table when the legislature reconvenes on
February 25, 2014.
The Governor’s campaign promise to “tax the rich”
will become reality after the legislature approved a
state income tax rate hike on top earners. The 2013
rate for married, filing jointly with taxable income
over $250,000 will increase to 9.85%.
www.mada.org
7
MADA Endorsed Services & Vendors
Computerized Vehicle Registration
CVR
Dealership Marketing
Visible Customer
F&I Products
Protective
Group Health Insurance
Blue Cross Blue Shield of MN
Delta Dental
ReliaStar Life
Workers Compensation
Ensure Agency
Midwest Family Mutual
Dealer Bond Program
Ensure Agency
Collections
Springer Collections
Check Guarantee/Credit Card Processing
FIS / Certegy
Disability Income Insurance & Section 125 Cafeteria Plans
American Fidelity Assurance
Call MADA for all of
your Direct Mail Needs.
651-291-2400 • 800-652-9029
OSHA, EPA & DOT Compliance/Training
ComplyNet Corporation
Fleet Fueling Program
SuperAmerica
Office Supplies
S & T Office Products
Uniforms and Linen Services
AmeriPride Linen and Apparel Services
Hole-In-One Insurance
Hole-In-One-USA
Pre-Paid Legal, Jim Gavin
Identity Theft Shield & Pre-Paid Legal Services
8
www.mada.org
COMIC CORNER
www.mada.org
9
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SpinDAns Wheel Theft InvestigatCiornimCean Help
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,,
Minnetonka: 72 wheels with 20 alloy rims stolen
off 18 Chevy Suburbans and Tahoes.
,,
Annandale: 12 wheels with 18 alloy rims stolen
off three Chevy Suburbans
,,
,,
Lakeville: 68 wheels with 20 and 22 alloy rims
stolen from Chevy trucks and SUVs.
,,
,,
White Bear Lake: 40 wheels with 18 and 20
alloy rims stolen off Chevy Silverados and Tahoes.
,,
Roseville: 8 wheels with 22 aluminum rims stolen
off a Mack Truck.
10
www.mada.org
by Alyssa Schlander
Vice President, External Affairs
When Edmund’s reviewed the
Lincoln Town Car a few years ago they
appreciated the Town Car’s abundant
storage areas, soft ride quality its “interior
spaciousness and ability to swallow four sets of
golf clubs in the huge trunk.”
When Oakdale police stopped a 23-year-old man from Fridley driving a
Town Car last spring, it was quickly apparent that the vehicle’s interior
spaciousness was good for more than just four sets of golf clubs. The
state trooper who stopped the Town Car noticed two new tires and
Corvette rims in the backseat. Upon further inspection, he found
two more wheels and tires, floor jacks, tire irons, a flashlight, gloves
and concrete landscaping blocks swallowed up in that huge Town Car
trunk.
The Town Car-driving thief caused $7,000 in
damage to a Corvette ZRI, now sitting on concrete
landscape blocks at Village Chevrolet. But, that’s
just the tip of the iceberg when it comes to wheel
and tire thefts from Minnesota dealerships in the
last couple of years.
An MADA investigation of wheel and tire thefts
in the greater metropolitan area revealed that
financial losses to the dealerships and their
www.mada.org
11
Spinning Our Wheels:
,
How MADA s Wheel Theft Investigation Can Help Protect Your Dealership From Crime
insurance companies attributed to wheel and tire thefts is almost a
half-million dollars in the past 18 months alone.
There were no eyewitnesses to any of the thefts. There was little or
no evidence of value found at the scenes. In most cases, the only
remnants of a crime were vehicles sitting on supporting blocks without
their wheels, lug nuts scattered on the ground and sometimes broken
glass from vehicle windows.
There were at least three large incidents involving the theft of more
than 60 wheels and tires, which law enforcement says points to
suspects with a well-planned and coordinated operation.
In a couple of instances, security cameras captured shadowy images of
the suspects committing the thefts, using a U-Haul truck to transport
the stolen property. The video footage exposed the swiftness and
methodical approach of the thieves, armed with cordless power tools
and working as a crew to carry out the crimes.
Nationally, wheel and tire thefts are now resurgent, thanks to
anonymous online marketplaces. Couple that with the functionality of
cordless power tools that allow thieves to remove wheels in a minute
or two, and you’ve got an easy and lucrative target.
According to the National Insurance Crime Bureau (NCIB), Honda
vehicles are the favorite target of thieves in California, Nissan vehicles
in Illinois, while Chevrolet and GMC vehicles are the top target in Texas
and Minnesota.
All of the victims interviewed in our investigation reported that the
wheels stolen were alloy or aluminum wheels, ranging between
18” and 22” rims. Chevrolet and GMC tires are less traceable for
police and, therefore, less risky for thieves. For instance, unlike Ford
Motor Company, General Motors does not record the Department of
Transportation number imprinted on the tires for each vehicle when
12
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they are mounted at the factory. Moreover, interviews with GM
dealers revealed that they do not regularly document the tires’ DOT
numbers when the vehicles are entered into their inventory. Even
when law enforcement is able to recover stolen property, the lack of
serial numbers or identifiable marking makes verifying ownership of
wheels and tires impossible.
Law enforcement agencies have had limited success on these cases
with a small number of suspects apprehended and charged with theft
or attempted theft. In some cases, the thefts were disrupted by alert
police officers. On others, police officers apprehended suspects on
traffic stops shortly after the theft and found stolen wheels and tires,
as well as the necessary tools and equipment, in their
possession.
Because these thefts are widespread across the
metro area, a law enforcement task force has been
established so that officers from various
jurisdictions can share information on
wheel thefts. Although the details of
their investigations are sensitive and
prohibited from public disclosure, a
number of thefts appear to be linked
to criminal gangs.
GMADA has reached out to the
task force to offer any assistance in
sharing information on these crimes.
If your dealership has experienced
wheel thefts or attempted wheel
thefts, please let us know so that we
can continue to keep law enforcement
informed.
www.mada.org
13
Spinning Our Wheels:
,
How MADA s Wheel Theft Investigation Can Help Protect Your Dealership From Crime
,,
Crime is common. Logic is rare.
than upon the crime that you should
Private Investigator and Former FBI Agent George Kyrillis
investigated the rash of the thefts from Twin Cities
dealers on behalf of MADA. Mr. Kyrilis recomended some
common-sense strategies that dealers can use to deter
wheel thieves.
Use locking lug nuts on alloy and aluminum wheels.
They won’t
stop thieves entirely, but they may slow down organized criminals or
cause amateur criminals to look elsewhere.
Hide the keys indoors.
Don’t keep the keys to the locked lug nuts
in the vehicle’s glove box or anywhere else in the vehicle. Thieves
have no problem breaking windows to find the keys.
,
Keep the wheels where we can see em! Don’t park the vehicles
with the alloy wheels in back of the lot.
Stagger your display.
Consider parking vehicles
with alloy wheels next to vehicles
without alloy wheels. Our
investigation revealed that
the large thefts involved
vehicles with alloy
wheels parked in
a row, making it
easy for thieves to
14
www.mada.org
Therefore,
it is upon the logic rather
,,
dwell. -- Sherlock Holmes.
be efficient. Creating distance between the targeted vehicles would
disrupt the speed of organized tactics.
Turn the front wheels.
With the front wheels turned, removing
the lug nuts and front wheels from the vehicle would be more
difficult.
Use and record identifiable markings.
Recording the DOT
numbers on tires for each vehicle in dealership inventory and/
or discretely marking wheels with engraving pens will help law
enforcement trace stolen wheels and return them to their rightful
owners.
Lights, camera... no action!
Better lighting creates higher
visibility for law enforcement and security patrols. It also improves
the quality of the images captured by security cameras. Security
cameras should be updated to capture nighttime images and
positioned to capture images of vehicles and suspects at the
entrance to the parking lot and the area where the trucks and SUVs
are parked. If possible, cameras that capture
the area adjacent to the dealership can
capture usable evidence. Capturing an
image of the vehicle used to transport the
stolen property provides more evidence to
law enforcement than footage of shadowy
figures.
www.mada.org
15
Dealers Are Good Neighbors
Building Communities
Support for Education
Clusiau Sales and Rental, Grand Rapids, helped to
Competition was tense for the
Chevy Scholarship Program which
offered a $5,000 scholarship
check to a deserving student.
The Program was created by 20
Chevrolet dealers that make up
the Certified Heartland Chevy
Dealers. The winner of the
scholarship was Isaac Loegering
who was sponsored by Brost
Chevrolet in Crookston.
raise over $2,000 for the Greenway/Nashwauk-Keewatin
Stafford Thompson of Brainerd High School FFA was
Track Team.
awarded a $1,000 scholarship by Mills Motor, Inc.
The Dodge Brand and A.M. Maus & Son, Inc.,
and the Ford Motor Company. The Built Ford Tough
Kimball, helped to raise $4,500 for the Kimball Area
FFA Scholarship program is designed to recognize
High School to be used for the KAHS Booster Club.
FFA member’s talents and accomplishments while
Lee Brothers Sales, Inc. partnered with the Norman encouraging future academic achievements.
County Summer League Baseball in Ada to provide
new equipment, a monetary contribution, invitations
to free instructional clinics and the opportunity for
community members to enter the free Chevrolet vehicle
sweepstakes.
Hawkins Chevrolet has a similar partnership with
the Fairmont Baseball Association in Fairmont.The
national Chevrolet Youth Baseball program makes
these contributions possible. In the eight years since
Chevrolet introduced the program, more that 3 million
young people have participated.
The Marshall Fire and Rescue was presented with
a Resusci Anne by Lockwood Motors and MADA
Charitable Foundation.
Partners in our Communities
Honda of St. Cloud
combined the fun
aspects of a holiday
party with charitable
giving in a casino royale
night theme to support
Toys for Tots.
Rudy Luther Toyota Scion built up Toys for Tots
stock by offering $9.95 oil changes with a toy donation
of $10 minimum value. The toy collection program has
grown every year and will continue to be an annual
tradition for both dealerships.
A special event to support Gillette Children’s Specialty
Healthcare was sponsored by Jaguar Land Rover
16
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Minneapolis. The event raised $8,000 for this
internationally-recognized pediatric care facility.
Rudy Luther Toyota Scion was very pleasantly
surprised when their very successful food drive results
were matched by Toyota, resulting in a $5,000 food
drive total!
Make-A-Wish for Matthew
Send
YOUR good news
to Sandy at
[email protected]
In early January, Morrie’s
Automotive Group
partnered with MakeA-Wish of Minnesota to
grant “Matthew’s wish.”
Matthew, who has battled
Hodgkin’s Lymphoma for
the past two years, wished to have his 1968 Dodge
Charger restored and Morrie’s gladly delivered. After
five months, over 600 hours of work and the combined
efforts of over 40 employees and a dozen vendors, the
car was completed in late May. On May 31, Morrie’s
held a surprise reveal of the renewed car for Matthew
and his family to meet the dozens of people who helped
make his wish come true.
Now Available ONLINE!!!
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Click on “Read the MADA magazine”
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Online @ www.mada.org
www.mada.org
17
Comprehensive Information on the
State
New
Vehicle
Market
Improves
13.4%
thru
April
ofof
2013
State
New
Vehicle
Market
Improves
13.4%
thru
April
2013
Minnesota
Automotive
Market
FORECAST
FORECAST
MINNESOTA AUTO OUTLOOK
7.2%
increase
predicted
forfor
entire
year
7.2%
increase
predicted
entire
year
FORECAST
State New Vehicle Market Improves 13.4% thru April of 2013
7.2%
increase
predicted
for
entire
year
The
Minnesota
new
vehicle
market
got
off off
to atogood
start
in 2013,
withwith
newnew
retail
lightlight
vehicle
registrations
increasing
The
Minnesota
new
vehicle
market
got
a good
start
in 2013,
retail
vehicle
registrations
increasing
13.4%
during
the
first
four
months
versus
a
year
earlier.
The
uptick
comes
on
the
heels
of
steady
gains
during
the
past
13.4%
during
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first
four
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versus
a
year
earlier.
The
uptick
comes
on
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heels
of
steady
gains
during
the
past
The Minnesota new vehicle market got off to a good start in 2013, with new retail light vehicle registrations increasing
13.4%
three
years.
Registrations
increased
3.7%
in 2010,
25.4%
in 2011,
andand
29.5%
in 2012.
Indeed,
thisthis
trend
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followthree
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increased
3.7%
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25.4%
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ing
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Registrations increased 3.7% in 2010, 25.4% in 2011, and 29.5% in 2012. Indeed, this trend of growth following the market collapse
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economic
growth
back
pace
of the
sales
recovery.
prescription
should
remain
in place
at least
onnext
economic
growth
forOutlook
several
years. These
two increase
primary
forces
have
indeed
directed
theimprovement
course
of thelikely
new
market for
next
twotwo
years.
Auto
Outlook
is predicting
a 7.2%
in
sales
thisthis
year,
with
further
invehicle
2014.
years.
Auto
is predicting
a 7.2%
increase
in sales
year,
with
further
improvement
likely
in 2014.
the past four years. Pent up demand has supported the market, while sluggish economic growth has held back the pace of the sales
Below
areare
some
other
trends
in the
Minnesota
vehicle
Below
some
other
trends
in remain
the
Minnesota
vehicle
market:
recovery.
This
prescription
should
in place
for market:
at least
the next two years. Auto Outlook is predicting a 7.2% increase in
sales this year, with further improvement likely in 2014.
‣ Car
‣ Car
registrations
were
up 17.4%
during
thethe
firstfirst
fourfour
months
of this
year,
while
lightlight
trucks
increased
10.9%.
registrations
were
up 17.4%
during
months
of this
year,
while
trucks
increased
10.9%.
Below are some other trends in the Minnesota vehicle market:
‣ Japanese
‣ Japanese
andand
Detroit
Three
brands
hadhad
double
digitdigit
percentage
increases
in the
firstfirst
fourfour
months
of this
year,
while
Detroit
Three
brands
double
percentage
increases
in the
months
of this
year,
while
European
brands
declined.
brands
declined.
• European
Car registrations
were
up 17.4% during the first four months of this year, while light trucks increased 10.9%.
‣ Alternative
‣• Alternative
and
electric)
vehicle
market
share
reached
3.5%
the
First
Quarter
2013.
powertrain
(hybrid
and
electric)
vehicle
market
share
reached
in the
First
Quarter
of year,
2013.while European
Japanesepowertrain
and
Detroit(hybrid
Three
brands
had
double
digit
percentage
increases
in3.5%
theinfirst
four
months
ofofthis
brands declined.
‣ Dodge,
‣ Dodge,
Mazda,
andand
Lexus
hadhad
thethe
largest
percentage
increases
in registrations.
Mazda,
Lexus
largest
percentage
increases
in registrations.
Alternative powertrain (hybrid and electric) vehicle market share reached 3.5% in the First Quarter of 2013.
‣ Chevrolet
‣• Chevrolet
andand
Ford
market
shares
in the
state
exceeded
National
levels
by abywide
margin.
Ford
market
shares
in the
state
exceeded
National
levels
a wide
margin.
• Dodge, Mazda, and Lexus had the largest percentage increases in registrations.
• Chevrolet and Ford market shares in the state exceeded national levels by a wide margin.
Annual
Trend
in Minnesota
NewNew
Vehicle
Market
Annual
Trend
in Minnesota
Vehicle
Market
Annual Trend in Minnesota New Vehicle Market
Market
Review
Market
Review
Market Review
New light vehicle registrations
New light vehicle registrations
250,000
250,000
200,000
200,000
210,500
210,500TOTAL
TOTAL
196,295
196,295
150,000
150,000
168,673
168,673
100,000
100,000
151,589
151,589
148,311
148,311
120,903
120,903
116,541
116,541
50,000
50,000
0
0
2007
2007 2008
2008 2009
2009 2010
2010 2011
2011 2012
2012 2013
2013
Forecast
Forecast
Years
Years
Data
Source:
AutoCount
datafrom
from
Experian
Automotive
Data
Source:
AutoCount
datadata
from
Experian
Automotive.
Data
Data
Source:
AutoCount
Experian
Automotive.
Data
Source:
AutoCount
datadata
fromfrom
Experian
Automotive.
Source:
AutoCount
Experian
Automotive.
www.mada.org
YTDYTD
'12 '12 YTDYTD
'13 '13
% ch.
% ch.
thruthru
April
April
April thruthru
April '12 to
'12'13
to '13
61,012
69,201
13.4%
61,012
69,201
13.4%
Car Car
LightLight
Truck
Truck
23,925
23,925
37,087
37,087
28,078
28,078
41,123
41,123
17.4%
17.4%
10.9%
10.9%
Detroit
Three
Detroit
Three
European
European
Japanese
Japanese
Korean
Korean
33,140
33,140
4,668
4,668
18,372
18,372
4,832
4,832
37,632
37,632
4,469
4,469
21,998
21,998
5,102
5,102
13.6%
13.6%
-4.3%
-4.3%
19.7%
19.7%
5.6%
5.6%
Detroit
Three
consists
of vehicles
soldsold
by GM,
Ford,
andand
Detroit
Three
consists
of vehicles
by GM,
Ford,
Chrysler.
Chrysler.
Data
Source:
AutoCount
datadata
fromfrom
Experian
Automotive.
Data
Source:
AutoCount
Experian
Automotive.
Data Source: AutoCount data from Experian Automotive
19
Brand Registrations Report
Minnesota New Retail Car and Light Truck Registrations
April
Registrations
2012
2013 % change
TOTAL
19,191
17,168
-10.5
Cars
8,016
7,415
-7.5
Light Trucks
11,175
9,753
-12.7
Domestic Brands
10,234
9,132
-10.8
European Brands
1,457
1,084
-25.6
Japanese Brands
5,926
5,659
-4.5
Korean Brands
1,574
1,293
-17.9
Acura
104
95
-8.7
Audi
142
112
-21.1
BMW
243
207
-14.8
Buick
381
399
4.7
Cadillac
124
131
5.6
Chevrolet
3,358
2,563
-23.7
Chrysler
452
339
-25.0
Dodge
501
635
26.7
Fiat
27
36
33.3
Ford
3,492
3,421
-2.0
GMC
788
603
-23.5
Honda
1,390
1,456
4.7
Hyundai
677
633
-6.5
Infiniti
73
101
38.4
Jaguar
3
11
266.7
Jeep
632
443
-29.9
Kia
897
660
-26.4
Land Rover
48
35
-27.1
Lexus
149
228
53.0
Lincoln
98
108
10.2
Mazda
307
362
17.9
Mercedes
238
159
-33.2
MINI
72
70
-2.8
Mitsubishi
63
96
52.4
Nissan
851
822
-3.4
Porsche
19
14
-26.3
Ram
408
490
20.1
smart
3
0
-100.0
Subaru
816
656
-19.6
Toyota/Scion
2,146
1,814
-15.5
Volkswagen
552
407
-26.3
Volvo
82
31
-62.2
Other
55
31
-43.6
Source: AutoCount data from Experian Automotive
Market Share (%)
2012
2013 Change
41.8
58.2
53.3
7.6
30.9
8.2
0.5
0.7
1.3
2.0
0.6
17.5
2.4
2.6
0.1
18.2
4.1
7.2
3.5
0.4
0.0
3.3
4.7
0.3
0.8
0.5
1.6
1.2
0.4
0.3
4.4
0.1
2.1
0.0
4.3
11.2
2.9
0.4
0.3
43.2
56.8
53.2
6.3
33.0
7.5
0.6
0.7
1.2
2.3
0.8
14.9
2.0
3.7
0.2
19.9
3.5
8.5
3.7
0.6
0.1
2.6
3.8
0.2
1.3
0.6
2.1
0.9
0.4
0.6
4.8
0.1
2.9
0.0
3.8
10.6
2.4
0.2
0.2
1.4
-1.4
-0.1
-1.3
2.1
-0.7
0.1
0.0
-0.1
0.3
0.2
-2.6
-0.4
1.1
0.1
1.7
-0.6
1.3
0.2
0.2
0.1
-0.7
-0.9
-0.1
0.5
0.1
0.5
-0.3
0.0
0.3
0.4
0.0
0.8
0.0
-0.5
-0.6
-0.5
-0.2
-0.1
Year-to-date thru April
Registrations
Market Share (%)
YTD '12
YTD '13 % change
YTD '12
YTD '13 Change
61,012
69,201
13.4
23,925
28,078
17.4
39.2
40.6
1.4
37,087
41,123
10.9
60.8
59.4
-1.4
33,140
37,632
13.6
54.3
54.4
0.1
4,668
4,469
-4.3
7.7
6.5
-1.2
18,372
21,998
19.7
30.1
31.8
1.7
4,832
5,102
5.6
7.9
7.4
-0.5
340
415
22.1
0.6
0.6
0.0
486
448
-7.8
0.8
0.6
-0.2
733
848
15.7
1.2
1.2
0.0
1,122
1,465
30.6
1.8
2.1
0.3
430
578
34.4
0.7
0.8
0.1
10,414
11,414
9.6
17.1
16.5
-0.6
1,474
1,387
-5.9
2.4
2.0
-0.4
1,648
2,383
44.6
2.7
3.4
0.7
72
119
65.3
0.1
0.2
0.1
11,819
13,477
14.0
19.4
19.5
0.1
2,400
2,736
14.0
3.9
4.0
0.1
4,708
5,350
13.6
7.7
7.7
0.0
2,214
2,450
10.7
3.6
3.5
-0.1
266
360
35.3
0.4
0.5
0.1
12
16
33.3
0.0
0.0
0.0
2,043
1,862
-8.9
3.3
2.7
-0.6
2,618
2,652
1.3
4.3
3.8
-0.5
143
167
16.8
0.2
0.2
0.0
535
733
37.0
0.9
1.1
0.2
361
431
19.4
0.6
0.6
0.0
942
1,309
39.0
1.5
1.9
0.4
740
731
-1.2
1.2
1.1
-0.1
205
199
-2.9
0.3
0.3
0.0
212
290
36.8
0.3
0.4
0.1
2,953
3,092
4.7
4.8
4.5
-0.3
56
50
-10.7
0.1
0.1
0.0
1,429
1,899
32.9
2.3
2.7
0.4
7
5
-28.6
0.0
0.0
0.0
2,170
2,783
28.2
3.6
4.0
0.4
6,150
7,536
22.5
10.1
10.9
0.8
1,899
1,704
-10.3
3.1
2.5
-0.6
257
174
-32.3
0.4
0.3
-0.1
154
138
-10.4
0.3
0.2
-0.1
Top ten ranked brands in each category are shaded green.
20
www.mada.org
MARKET TRACKER: BRAND MARKET SHARE
Japanese
Japanese Brand
Brand Market
Market Share
Share Has
Has Increased
Increased in
in 2013
2013
Japanese Brand Market Share Has Increased in 2013
Change in State Market Share: YTD 2013 thru April vs. YTD 2012
Change
2013thru
thruApril
Aprilvs.
vs.YTD
YTD2012
2012
ChangeininState
StateMarket
Market Share:
Share: YTD 2013
Japanese
Japanese
1.7
1.7
Japanese
Japanese
brand share
brand share
has increased
has increased
1.7 points so
1.7 points so
far this year.
far this year.
Detroit Three
Detroit Three
0.1
0.1
-0.5
-0.5
Korean
Korean
-1.2
-1.2
European
European
-1.5
-1.5
-1.0
-1.0
-0.5
-0.5
0.0
0.5
0.0
0.5
Change in market share
1.0
1.0
1.5
1.5
2.0
2.0
Data Source: AutoCount data from Experian Automotive.
Data
Source:
AutoCountdata
datafrom
from Experian
Experian Automotive.
Data
Source:
AutoCount
Automotive
MARKET
TRACKER:
HYBRID
ELECTRIC
VEHICLES
MARKET
TRACKER:
HYBRID
AND AND
ELECTRIC
VEHICLES
MARKET
TRACKER:
HYBRID
AND ELECTRIC
VEHICLES
Hybrid
& Electric
Share
Hits 3.5%
First Quarter
2013 of 2013
Hybrid
& Electric
Share
Hitsin3.5%
in FirstofQuarter
Hybrid & Electric Share Hits 3.5% in First Quarter of 2013
Quarterly
(includes hybrid
hybrid and
andelectric
electric vehicles)
vehicles)
QuarterlyAlternative
AlternativePowertrain
Powertrain Market Share (includes
Quarterly Alternative Powertrain Market Share (includes hybrid and electric vehicles)
4.0
4.0
3.5
3.5
3.0
3.0
2.5
2.5
2.0
2.0
1.5
1.5
1.0
1.0
0.5
0.5
0.0
0.0
Trendline
Trendline
Alternative powertrain market share is
Alternative powertrain market share is
trending higher and reached 3.5% in the
trending higher and reached 3.5% in the
First Quarter of this year.
First Quarter of this year.
Q2
Q2
'10
'10
Q3
Q3
'10
'10
Q4
Q4
'10
'10
Q1
Q1
'11
'11
Q2
Q2
'11
'11
Q3
Q4
Q3
Q4
'11
'11
'11
'11
Quarters
Quarters
Q1
Q1
'12
'12
Q2
Q2
'12
'12
Q3
Q3
'12
'12
Q4
Q4
'12
'12
Q1
Q1
'13
'13
Data Source: AutoCount data from Experian Automotive
www.mada.org
21
BRAND SCOREBOARD - PART ONE
Dodge, Mazda, and Lexus Post Largest Gains So Far This Year
BRAND SCOREBOARD - PART ONE
Mitsubishi, Infiniti, and Cadillac also had big increases
Dodge, Mazda, and Lexus Post Largest Gains So Far This Year
Mitsubishi,
Infiniti,
Cadillac
also hadevaluation
big increases
The graphs
below and
provide
a comparative
of brand sales performance in the state market. It shows the year-todate percent change in registrations for each brand, organized by category (i.e., Detroit Three, European, Japanese, and
TheKorean).
graphs below provide a comparative evaluation of brand sales performance in the state market. It shows the year-to-date
percent change in registrations for each brand, organized by category (i.e., Detroit Three, European, Japanese, and Korean).
Source:
AutoCount
data from
Experian Automotive.
Source:
AutoCount
data from Experian
Automotive.
Percent Change in State New Retail Light Vehicle Registrations
Percent Change in State New Retail Light Vehicle Registrations
YTD 2013 thru April vs. YTD 2012
Dodge
44.6%
Cadillac
34.4%
Ram
32.9%
Detroit Three
Brands
Buick
30.6%
Lincoln
19.4%
Ford
14.0%
GMC
14.0%
Chevrolet
9.6%
-5.9%
Chrysler
Jeep
-8.9%
Jaguar
33.3%
Land Rover
16.8%
BMW
15.7%
European
Brands
Mercedes
-1.2%
MINI
-2.9%
Audi
-7.8%
-10.3%
Volkswagen
-10.7%
Porsche
smart
Volvo
-28.6%
-32.3%
Mazda
39.0%
Lexus
37.0%
Mitsubishi
36.8%
Infiniti
Subaru
35.3%
Japanese
Brands
28.2%
22.5%
Toyota/Scion
22.1%
Acura
Honda
13.6%
Nissan
Hyundai
Kia
-40.0%
22
4.7%
10.7%
Korean
Brands
-30.0%
1.3%
-20.0%
-10.0%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
www.mada.org
BRAND SCOREBOARD - PART TWO
Ford is Non-Luxury Car and Light Truck Brand Leader
Ford is Non-Luxury Car and Light Truck Brand Leader
BMW is best selling luxury car brand; Lexus is luxury light truck leader
Ford
isisNon-Luxury
Car and
LightLexus
TruckisBrand
Leader
BMW
best selling luxury
car brand;
luxury light
truck leader
BMW
best-selling
luxury
brand;
Lexus
is luxury
light truck
leader
The is
four
graphs below
showcar
market
share
leaders
in Minnesota
during
the first four months of this year for four primary
segments:
Non below
Luxury
Cars,
Non
Luxury
Cars, and
Luxury
Ford
was of
the
best-selling
Non
Luxury
Thefour
fourgraphs
graphs
belowshow
showmarket
market
shareTrucks,
leadersLuxury
Minnesota
during
theTrucks.
first four
four
months
year
The
share
leaders
ininMinnesota
during
the
first
months
of this
this
year for
forfour
fourprimary
primary
Car
brand, Non
with Luxury
a 1.8 point
lead
over
second
placeLuxury
Toyota.Cars,
Fordand
wasLuxury
the topTrucks.
ranked Ford
Non Luxury
Truck brand,
ahead
segments:
Cars,
Non
Luxury
Trucks,
was theLight
best-selling
Non Luxury
segments:
Non-Luxury
Cars,
Non-Luxury
Trucks,
Luxury
Cars,
and
Luxury
Trucks.
Ford
was
the
best-selling
Non-Luxury
of
BMW
was
thelead
best-selling
Luxury
Car Toyota.
brand, while
was
trucks.
CarChevrolet.
brand, with
a 1.8
point
over second
place
Ford Lexus
was the
tophighest
rankedfor
Non
Luxury Light Truck brand, ahead
Car
withBMW
a 1.8 was
pointthe
lead
over second
placeCar
Toyota.
was
the top-ranked
of brand,
Chevrolet.
best-selling
Luxury
brand,Ford
while
Lexus
was highestNon-Luxury
for trucks. Light Truck brand, ahead of
Chevrolet. BMW was the best-selling Luxury Car brand, while Lexus was highest for trucks.
Top 10 Non Luxury Car Brands in State Market
Top 10 Non Luxury
Car Brands
in State Market
YTD 2013
thru April
YTD
2013
thru
April
Top 10 Non-Luxury Car Brands in State Market
YTD 2013 thru April
Ford
17.0
Source: AutoCount data from Experian Automotive.
Ford
Toyota/Scion
Toyota/Scion
Chevrolet
Chevrolet
Honda
Honda
Hyundai
Hyundai
Subaru
Subaru
Kia
Kia
Volkswagen
Volkswagen
Nissan
Nissan
Dodge
Dodge
6.2
6.2
5.9
5.9
5.7
5.7
7.5
7.5
7.3
7.3
9.8
9.8
12.1
12.1
15.2
15.2
3.9
3.9
5.0
10.0
15.0
5.0 of non luxury
10.0 car market
15.0
Share
(%)
0.0
0.0
17.0
20.0
20.0
Top 10 Non Luxury Light Truck Brands in State Market
Top 10 Non Luxury
Light
Truck
YTD
2013
thruBrands
April in State Market
YTD
2013
thru
April in State Market
Top 10 Non-Luxury Light Truck Brands
YTD 2013 thru April
Ford
23.8
Ford
Chevrolet
Chevrolet
Toyota/Scion
Toyota/Scion
Honda
Honda
GMC
GMC
Ram
Ram
Jeep
Jeep
Nissan
Nissan
Dodge
Dodge
Kia
Kia
7.4
7.4
7.1
7.1
0.0
0.0
Share of non luxury car market (%)
0.0
0.0
0.9
0.9
3.5
3.5
5.9
5.9
5.6
5.6
8.4
8.4
11.5
11.5
11.0
11.0
13.5
13.5
9.4
9.4
5.0
5.0
4.9
4.9
4.2
4.2
3.6
3.6
2.8
2.8
5.0
10.0
15.0
20.0
5.0 of non 10.0
20.0
Share
luxury light15.0
truck market
(%)
23.8
25.0
25.0
Share of non luxury light truck market (%)
Top 10 Luxury Car Brands in State Market
Top
LuxuryCar
CarBrands
Brandsin
in State
State Market
Market
Top
1010Luxury
YTD 2013
thru April
YTD 2013 thru April
YTD 2013 thru April
BMW
BMW
Mercedes
Mercedes
Lexus
Lexus
Audi
Audi
Cadillac
Cadillac
Infiniti
Infiniti
Lincoln
Lincoln
Acura
Acura
Volvo
Volvo
Porsche
Porsche
21.6
21.6
Top 10 Luxury Light Truck Brands in State Market
Top 10
10 Luxury
Truck
Brands
in State Market
Top
LuxuryLight
Light
Truckthru
Brands
YTD 2013
Aprilin State Market
YTD 2013 thru April
YTD 2013 thru April
19.7
19.7
19.2
19.2
Lexus
Lexus
BMW
BMW
Cadillac
Cadillac
Lincoln
Lincoln
Mercedes
Mercedes
Acura
Acura
Audi
Audi
Infiniti
Infiniti
Land Rover
Land Rover
Volvo
Volvo
7.0
7.0
6.3
6.3
6.3
6.3
12.3
12.3
11.1
11.1
10.9
10.9
10.7
10.7
16.0
16.0
14.8
14.8
3.5
3.5
5.0
10.0
15.0
5.0 of luxury light
10.0truck market
15.0
Share
(%)
5.0
10.0
15.0
20.0
25.0
0.0
5.0 Share of
10.0
25.0
0.0
luxury car 15.0
market (%) 20.0
Share of luxury car
market
(%) AutoCount
Share of luxury light truck market (%)
Data
Source:
ExperianAutomotive
Automotive.
Data
Source:
AutoCount data
data from Experian
20.0
20.0
24
www.mada.org
BRAND SCOREBOARD - PART THREE
Ford and Chevrolet are Market Leaders
BRAND SCOREBOARD - PART THREE
Market share for both brands exceeds U.S. by a wide margin
Ford
and Chevrolet are Market Leaders
Market share for both brands exceeds U.S. by a wide margin
The
graph
below
provides
a comparison
of Minnesota
U.S.
retail
market
share
during
months
of this
The
graph
below
provides
a comparison
of Minnesota
andand
U.S.
newnew
retail
market
share
during
thethe
firstfirst
fourfour
months
of this
year
year for the top 20 selling brands in the state. Brands are positioned on the graph from top to bottom based on state marforket
theshare.
top 20Ford
selling
brands
in
the
state.
Brands
are
positioned
on
the
graph
from
top
to
bottom
based
on
state
market
share.
was the state leader, accounting for 19.5% of the market, higher than its 13.8% share in the Nation.
Ford
was the
state leader,
for 19.5%
of the market, higher than its 13.8% share in the nation.
Source:
AutoCount
dataaccounting
from Experian
Automotive.
Minnesota and U.S. Market Share - YTD 2013 thru April
Minnesota and U.S. Market Share - YTD 2013 thru April
Ford
Chevrolet
10.8%
Toyota/Scion
10.9%
7.7%
Honda
4.5%
Nissan
Subaru
2.9%
GMC
3.1%
13.3%
10.3%
7.1%
4.0%
Hyundai
3.5%
Dodge
3.4%
3.2%
Chevrolet, Ford, and Subaru market shares in the state are well
above U.S. levels. Honda, Nissan, and Toyota are lower in the state.
4.6%
2.7%
2.2%
Ram
Minnesota
2.7%
3.1%
Jeep
U.S.
2.5%
2.8%
Volkswagen
Buick
2.1%
1.4%
Chrysler
2.0%
1.5%
Mazda
1.9%
1.9%
BMW
1.2%
Lexus
1.1%
Mercedes
1.1%
0.0%
16.5%
4.0%
3.8%
3.6%
Kia
Cadillac
19.5%
13.8%
2.4%
2.0%
2.3%
0.8%
1.3%
Data Source: AutoCount
Automotive.
5.0%
10.0%data from Experian15.0%
20.0%
25.0%
Market Share
www.mada.org
25
MODEL MODEL
SCOREBOARD
SCOREBOARD
FordFord
Focus
Focus
Gains
Gains
Market
Market
Share
Share
MODEL
SCOREBOARD
Toyota
Toyota
Camry
Camry
and Ram
and are
Ram
also
areup
also up
Ford Focus Gains Market Share
The two
The
graphs
two graphs
below show
belowmarket
show market
sharesshares
in the state
in thecar
state
andcar
light
and
truck
lightmarkets
truck markets
during during
the firstthe
four
first
months
four months
of 2012ofand
2012 and
Toyota
Camry
and
Ram
aremodels
also
up
2013. Includes
2013. Includes
the topthe
tentop
selling
ten selling
models
for carsfor
and
cars
light
and
trucks.
light trucks.
The two graphs below show market shares in the state car and light truck markets during the first four months of 2012 and 2013.
DataIncludes
source:
Data source:
AutoCount
from
data
Experian
fromfor
Experian
Automotive.
the topAutoCount
ten data
selling
models
cars
andAutomotive.
light trucks.
ChangeChange
in Market
in Market
Share for
Share
Top for
10 Selling
Top 10 Selling
Cars - YTD
Cars2013
- YTDthru
2013
April
thru
vs.April
YTD vs.
2012
YTD 2012
Change in Market Share for Top 10 Selling Cars - YTD 2013 thru April vs. YTD 2012
7.0
7.0
6.0
6.0
Focus, Camry,
Focus,
andCamry,
Sonata
and
market
Sonata market
shares areshares
up thisare
year.
up this year.
2012 ytd 2012 ytd
2013 ytd 2013 ytd
Market Share
5.0
4.0
3.0
4.0
3.0
2.0
2.0
1.0
1.0
0.0
0.0
Ford FocusFordToyota
Focus Camry
ToyotaFord
Camry
FusionFord Fusion
Chevrolet Chevrolet
Honda Accord
Honda Accord
Subaru Subaru
Honda Civic
Honda Civic
Hyundai Hyundai
Toyota Prius
Toyota Chevrolet
Prius
Chevrolet
Cruze
Cruze
Outback Outback
Sonata Sonata
Malibu Malibu
ChangeChange
inChange
Market
in in
Market
Share
for
Share
Top for
10forSelling
Top
Light
Trucks
Light
YTD 2013
-- YTD
2013
April
thru
vs.
April
YTDvs.
vs.
2012
YTD2012
2012
Market
Share
Top1010Selling
Selling
Light-Trucks
Trucks
YTDthru
2013
thru
April
YTD
12.0
12.0
10.0
10.0
8.0
8.0
Ram, Equinoix,
Ram, and
Equinoix,
RAV4 and
market
RAV4
shares
market shares
have increased.
have increased.
6.0
2013 ytd 2013 ytd
6.0
4.0
4.0
2.0
2.0
0.0
26
Market Share
2012 ytd 2012 ytd
Market Share
Market Share
5.0
0.0
Ford F-Series
Ford F-Series
Chevrolet Chevrolet
Chevrolet Chevrolet
Ford Escape
Ford Escape
Ram
Silverado Silverado
Equinox Equinox
Ram
Honda CRVHonda
Toyota
CRV RAV4
ToyotaGMC
RAV4SierraGMC Sierra
Ford Edge FordFord
EdgeExplorer
Ford Explorer
www.mada.org
MINNESOTA MARKET VERSUS U.S.
Increase in State Market is Higher than U.S.
MINNESOTA
MARKET
MINNESOTA
MARKET VERSUS
U.S.VERSUS U.S.
Detroit Three
market
share in
is 13.6
points
Increase
in State
Market
isstate
Higher
than
U.S.higher than in the Nation
Increase
Statemarket
Market
is Higher
Detroitin
Three
share
in state than
is 13.6U.S.
points higher than in the Nation
The accompanying table provides a comparison of results in both the Minnesota and U.S. markets. New vehicle registrations
instate
the state
improved
fourofmonths
of 2013,
while
the increased
U.S. market
increased
9.7%.
Car
market share
improved
13.4%13.4%
during during
the first the
four first
months
2013, while
the U.S.
market
9.7%.
Car market
share
in Minnesota
wasin
9.3 share points
lower
than
in thelower
Nation.
Detroit
Three
market
shareThree
in Minnesota
54.4%,
up slightlywas
from54.4%,
a year earlier,
and well
Minnesota
was 9.3
share
points
than
in the
nation.
Detroit
marketwas
share
in Minnesota
up slightly
from
above
the
40.8%
share
in
the
Nation.
a year earlier, and well above the 40.8% share in the nation.
accompanying
table
a comparison
in both the Minnesota and U.S. markets. New vehicle registrations in the
DetroitThe
Three
market share in
stateprovides
is 13.6 points
higher thanofinresults
the Nation
The accompanying
provides adata
comparison
results in both
the Minnesota and U.S. markets. New vehicle registrations in the
Source: table
AutoCount
from of
Experian
Automotive.
state improved 13.4% during the first four months of 2013, while the U.S. market increased 9.7%. Car market share in Minnesota was
9.3 share points lower than in the Nation. Detroit Three market share in Minnesota was 54.4%, up slightly from a year earlier, and well
above the 40.8% share in the Nation.
Minnesota Market
Source: AutoCount
dataGrowth
from Experian Automotive.
Market
% change in registrations
13.4%
Minnesota Market
Car Market Share
MarketCar
Growth
share of industry retail light vehicle
% change
in registrations- YTD 2013 thru April
13.4%
registrations
Domestic
Car Market
Share brand share of industry retail light
vehicle
registrations
- YTD '13 thru April40.6%
Car share of industry
retail light vehicle
Top-Selling
registrations
YTD 2013Retail
thru AprilBrands
light vehicle
Detroit Top
Threeselling
Brand Market
Share brands and
market share - YTD '13 thru April
Domestic
brand share of industry retail light
First
vehicle registrations
- YTD '13 thru April
Second
Third
Top Selling
Retail Brands
Fourth
Top selling light vehicle brands and
Fifth- YTD '13 thru April
market share
Sixth
First
Seventh
SecondEighth
Third Ninth
Fourth Tenth
Fifth
Sixth
Seventh
Eighth
Ninth
Tenth
54.4%
Ford
Chevrolet
Toyota/Scion
Honda
Nissan
GMC
Subaru
Kia
Hyundai
Dodge
9.7%
U.S. Market
YTD 2013
thru AprilThree
vs. YTDBrand
2012 Market Share
Detroit
40.6%
49.9%
54.4%
40.8%
9.7%
49.9%
40.8%
Ford
Chevrolet
Toyota/Scion
Honda
Nissan
GMC
19.5% Ford
Subaru
16.5%Kia
Toyota/Scion
10.9%Hyundai
Chevrolet
7.7%Dodge
Honda
4.5% Nissan
4.0% Hyundai
4.0% Kia
3.8% Dodge
3.5% Jeep
3.4% GMC
U.S. Market
19.5%
16.5%
10.9%
7.7%
4.5%
4.0%
13.7%
4.0%
13.3% 3.8%
10.8% 3.5%
10.4% 3.4%
7.2%
4.7%
3.7%
3.3%
3.1%
3.0%
Ford
Toyota/Scion
Chevrolet
Honda
Nissan
Hyundai
Kia
Dodge
Jeep
GMC
13.7%
13.3%
10.8%
10.4%
7.2%
4.7%
3.7%
3.3%
3.1%
3.0%
visit us online at
www.mada.org
www.mada.org
27
RECENT RESULTS IN MINNESOTA USED VEHICLE MARKET
Minnesota
MinnesotaUsed
UsedVehicle
VehicleHeads
HeadsHigher
Higherinin2013
2013
Minnesota
Used
Vehicle
Heads
Higher
in
2013
Minnesota
Used
Vehicle Heads
Higher
2013
Used vehicle
registrations
increased
27.7% in
in first
four months of the year
Used vehicle registrations increased 27.7% in first four months of the year
Used vehicle registrations increased 27.7% in first four months of the year
Below is a list of key trends in the Minnesota retail
Below
is of
a market:
list
key trends
the Minnesota
retail
Below
is avehicle
list
keyoftrends
in theinMinnesota
retail
MINNESOTA RETAIL USED LIGHT VEHICLE REGISTRATIONS
used
MINNESOTA RETAIL USED LIGHT VEHICLE REGISTRATIONS
used
vehicle
market:
Below
is a list
of key trends in the Minnesota retail
used
vehicle
market:
Year to date thru April
Year
to date
thru April
MINNESOTA RETAIL USED
LIGHT
VEHICLE
REGISTRATIONS
used
market:
‣ vehicle
Retail
used
registrations
in
the
state
increased
a
Registrations
% Change
Market Share
‣ Retailused
• Retail
registrations
in
the increased
state
used
registrations
in
the
state
a
Registrations
% Change
Market Share
Year to date thru April
reported 27.7% during the first four months of this
YTD
'12
YTD
'13
'12
TO
'13
YTD
'12 YTD '13
reported
27.7%
during
the
first
four
months
of
this
increased
a
reported
27.7%
during
the
‣ Retail
YTD
'12
YTD
'13
'12
TO
'13
YTD
'12 YTD '13
used
registrations
in
the
state
increased
a
Registrations
%
Change
Market
Share
year versus a year earlier
TOTAL
85,438
109,137
27.7%
year
versus
a
year
earlier
first four
months
of the
thisfirst
year
versus
a year
reported
27.7%
during
four
months
of this
TOTAL
85,438
109,137
27.7%
YTD '12
YTD '13
'12 TO '13
YTD '12 YTD '13
year
versus
a year
earlier
‣earlier.
shown
on the
graph below, the new vehicle
TOTAL
85,438
109,137
27.7%
‣ As
As
shown
on
graph below,
new
vehicle
Cars
42,972
54,493
26.8%
50.3%
49.9%
market grew at athe
significantly
fasterthe
pace
than
the
Cars
42,972
54,493
26.8%
50.3%
49.9%
market
atgraph
a significantly
faster
thanup
the
Asused
shown
on
graph
below,
thepace
new
‣ •As
Light Trucks
42,466
54,644
28.7%
49.7%
50.1%
shown
ongrew
the
below,
the
new
vehicle
market
inthe
2012,
while
both
markets
were
Light
Trucks
42,466
54,644
28.7%
49.7%
50.1%
Cars
42,972
54,493
26.8%
50.3%
49.9%
used
market
in
2012,
while
both
markets
were
up
vehicle
market
grew at a significantly
faster
market
at a significantly
faster pace than
the
this grew
year.
this
year.
Light
Trucks
42,466
54,644
28.7%
49.7%
50.1%
used
in 2012,
bothin
markets
pacemarket
than the
usedwhile
market
2012, were
whileup
Detroit Three
61,647
77,485
25.7%
72.2%
71.0%
Detroit Three
61,647
77,485
25.7%
72.2%
71.0%
this
year.
‣both
The
sharp
decline
in
new
vehicle
sales
for
2009
markets
were
up
this
year.
Japanese
17,213
22,760
32.2%
20.1%
20.9%
‣ The sharp decline in new vehicle sales for 2009
Japanese
17,21377,485
22,760 25.7%
32.2%72.2%
20.1%71.0%
20.9%
Detroit
Three
61,647
has led to short supplies of four year old vehicles,
European
4,642
6,091
31.2%
5.4%
5.6%
has
leddecline
short
of four
yearfor
old
vehicles,
‣ •The
The
sharp
decline
in vehicle
new
vehicle
sales
sharp
in supplies
new
sales
2009
European 17,2134,64222,7606,091 32.2%
31.2%20.1%5.4%20.9%5.6%
leading
totothe
9.5
market
share
point
drop
in four
Japanese
leading
to the
9.5
market
share
point
drop in four
Korean
1,936
2,801
44.7%
2.3%
2.6%
has
led
to
supplies
of four
year old
foryear
2009
has
led
to short
supplies
ofvehicles,
fouroldshort
vehicle
registrations.
Korean
44.7% 5.4%2.3% 5.6%2.6%
European
4,6421,936 6,0912,801 31.2%
year
old
vehicle
registrations.
leading
to
the
9.5
market
share
point
drop
in
four
year-old vehicles, leading to the 9.5 market
Korean
1,936
2,801
44.7%
2.3%
2.6%
year
old vehicle
registrations.
‣share
light drop
truck
werevehicle
up 28.7%,
point
inregistrations
four-year-old
% Change in Retail New and Used Vehicle Markets
‣ Used
Used
light
truck
registrations
were
up
28.7%,
%%
Change
inin
Retail
New
while cars increased 26.8%.
Change
Retail
Newand
andUsed
UsedVehicle
VehicleMarkets
Markets
registrations.
while
increased
26.8%.were up 28.7%,
‣ Used
lightcars
truck
registrations
40.0% % Change in Retail New and Used Vehicle Markets
cars
increased
26.8%.
29.5%
40.0%
‣Used
•while
light
truck
registrations
F-Series
was
the best-sellingwere
modelupin the
27.7%
29.5%
‣ Ford
FordforF-Series
was
the
model in the
27.7%
30.0%
state
vehicles
three
andbest-selling
four
years old.
40.0%
28.7%,
while
cars
increased
26.8%.
30.0%
state
for
vehicles
three
and
four
years
old.
29.5%
‣ Ford F-Series was the best-selling model in the
27.7%
13.4%
20.0%
30.0%
•state
FordforF-Series
best-selling
model in
vehicleswas
threethe
and
four years old.
13.4%
20.0%
10.0%
the state for vehicles three and four years
1.9%
13.4%
20.0%10.0%
1.9%
old.
0.0%
Tight supplies and high prices should ease in 2013
10.0% 0.0%
-10.0%
0.0%
-10.0%
-20.0%
-10.0%-20.0%
-30.0%
-20.0%
-30.0%
-30.0%
1.9%
Used
Used
UsedNew
New
New
YTD '13 vs.
YTD '13
YTD
'12 vs.
YTD '13 YTD
vs. '12
YTD '12
2012 vs.
2012 vs.
2011
2012 vs.2011
2011
MINNESOTA RETAIL USED VEHICLE REGISTRATIONS-THREE MONTH MOVING AVERAGE (MAY ’11 THRU APRIL ’13)
35000
35000
35000
30000
30000
30000
25000
25000
25000
20000
20000
20000
15000
15000
15000
10000
10000
10000
5000
5000
5000 0
0
0
Trendline
Trendline
Trendline
28
www.mada.org
Two and Three year old market shares improve
Tight supplies of 2009 model year vehicles led to the 9.5 market share point decline for four year old cars and trucks during the first four months of this year (see graph below). Three year old or newer share increased. The recovery in new
vehicle
USED
VEHICLEsales
SALESduring
BY AGE the past three years will lead to increased supplies of nearly new used vehicles in 2013, which has
been a contributing factor to the increased in used vehicle registrations.
Four-Year-Old Vehicle Sales Declined Sharply Early This Year
AutoCount
data from
Experian
Automotive.
TwoData
andSource:
Three-year-old
market
shares
improve
Tight supplies of 2009 model year vehicles led to the 9.5 market share point decline for four-year-old cars and trucks during
the first four months of this year (see graph below). Three-year-old or newer share increased. The recovery in new vehicle sales
during the past three years will lead to increased supplies of nearly new used vehicles in 2013, which has been a contributing
Change in Market Share by Vehicle Age (vehicles six years old or newer)
factor to the increase in used vehicle registrations. Source: AutoCount data from Experian Automotive.
15
Change in Market Share by Vehicle Age (vehicles six years old or newer)
10
5.1
5.2
3 years old
2 years old or
newer
5
0.3
0
6
5
4
3
2
years
years
years
years
years
-1.1
-5
-10
-15
-9.5
6 years old
5 years old
4 years old
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Minnesota • Wisconsin
North Dakota • South Dakota
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29
o
o
o
o
o
30
www.mada.org
TOP
TOP SELLING
SELLING MODELS
MODELS
Ford F-Series is Best Seller for Three and Four Year Old Vehicles
TOP SELLING MODELS
Impala was the two year old or newer leader
Ford F-Series is Best Seller for Three- and Four-Year-Old Vehicles
Impala
was the
two-year-old
or newer
leader
The
below
show
models
in
The graphs
graphs
below
show top
top selling
selling
models
in two
two age
age categories:
categories: vehicles
vehicles two
two years
years old
old or
or newer,
newer, and
and three
three and
and four
four year
year
old
vehicles.
Source:
from
Automotive.
oldgraphs
vehicles.
Source:
AutoCount
data
frominExperian
Experian
Automotive.vehicles two years old or newer, and three- and four-year-old
The
below
showAutoCount
top sellingdata
models
two age categories:
vehicles. Top
25 Selling Models (Two years old or newer)
Top 25 Selling Models (3 and 4 Year Old Vehicles)
Top 25 Selling Models (Two years old or newer)
Top
25 Selling
Models (Two years
old or newer)
Used
Used retail
retail registrations,
registrations, YTD
YTD 2013
2013 thru
thru April
April
Used retail registrations, YTD 2013 thru April
Chevrolet
Chevrolet Impala
Impala
Top 25 Selling Models (3 and 4 Year Old Vehicles)
Top
25 Sellingregistrations,
Models (3 and 4 Year
Old Vehicles)
Used
Used retail
retail registrations, YTD
YTD 2013
2013 thru
thru April
April
Used retail registrations, YTD 2013 thru April
2843
2843
1122
1122
Ford F-Series
F-Series
Ford
Chevrolet
Chevrolet Malibu
Malibu
1096
1096
Toyota Camry
Camry
Toyota
1065
1065
Chevrolet
Chevrolet Silverado
Silverado
1043
1043
Chevrolet Silverado
Silverado
Chevrolet
1059
1059
Ford
Ford Fusion
Fusion
1020
1020
Toyota Corolla
Corolla
Toyota
Chevrolet
Chevrolet Cruze
Cruze
918
918
Ford Fusion
Fusion
Ford
Chevrolet
Chevrolet Traverse
Traverse
891
891
Chevrolet Impala
Impala
Chevrolet
920
920
878
878
798
798
Ford
Ford Escape
Escape
815
815
Toyota Rav4
Rav4
Toyota
637
637
Dodge
Dodge Caravan
Caravan
770
770
Honda Accord
Accord
Honda
636
636
Chevrolet
Chevrolet Equinox
Equinox
762
762
Chevrolet Malibu
Malibu
Chevrolet
574
574
Ford
Ford F-Series
F-Series
748
748
Honda Civic
Civic
Honda
562
562
Toyota
Toyota Camry
Camry
723
723
Ford Escape
Escape
Ford
549
549
Chrysler
Chrysler T
T&
&C
C
688
688
Chrysler T
T&
&C
C
Chrysler
Ford
Ford Focus
Focus
679
679
Ford Focus
Focus
Ford
455
455
Hyundai
Hyundai Sonata
Sonata
664
664
Dodge Caravan
Caravan
Dodge
453
453
501
501
Ford
Ford Edge
Edge
579
579
Nissan Altima
Altima
Nissan
439
439
Nissan
Nissan Altima
Altima
529
529
Ford Edge
Edge
Ford
437
437
Kia
Kia Sorento
Sorento
473
473
Honda Crv
Crv
Honda
426
426
Toyota
Toyota Corolla
Corolla
451
451
Chevrolet Equinox
Equinox
Chevrolet
419
419
Volkswagen
Volkswagen Jetta
Jetta
412
412
Dodge Ram
Ram
Dodge
397
397
Chevrolet
Chevrolet Suburban
Suburban
411
411
Volkswagen Jetta
Jetta
Volkswagen
391
391
GMC
GMC Acadia
Acadia
395
395
Chevrolet Traverse
Traverse
Chevrolet
343
343
Ford
Ford Explorer
Explorer
340
340
Toyota Prius
Prius
Toyota
341
341
Buick
Buick Enclave
Enclave
332
332
GMC Sierra
Sierra
GMC
341
341
GMC
GMC Sierra
Sierra
331
331
Mazda 3
3
Mazda
308
308
Dodge Avenger
Avenger
Dodge
331
331
Honda Odyssey
Odyssey
Honda
308
308
0
0
www.mada.org
1000
1000
2000
2000
3000
3000
0
0
500
500
1000
1000
1500
1500
31
BRAND MARKET SHARE BY VEHICLE AGE
Chevrolet and Ford are Leaders in State Used Vehicle Market
Chevrolet has narrow lead over Ford for three and four year old vehicles
BRAND MARKET SHARE BY VEHICLE AGE
The two graphs below show brand market share leaders for vehicles two years old or newer, and for 3 and 4 year old vehicles. Chevrolet, Ford, and Toyota/Scion were ranked first, second, and third in both age categories. Honda had a 7%
Chevrolet
lead
Ford for threeandtofour-year-old
vehicles
share for has
threenarrow
and four
yearover
old vehicles,
compared
3.5% for vehicles
two years old or newer.
Chevrolet and Ford are Leaders in State Used Vehicle Market
The two graphs below show brand market share leaders for vehicles two years old or newer, and for three- and four-year-old
vehicles. Chevrolet, Ford, and Toyota/Scion were ranked first, second, and third in both age categories. Honda had a 7% share
for threeand Market
four-year-old
3.5% for vehicles two years
or newer.
Brand
Share -vehicles,
Vehicle 2 compared
years old ortonewer
Brand old
Market
Share - 3 and 4 Year Old Vehicles
YTD 2013
thru 2April
Brand Market Share
- Vehicle
years old or newer
YTD 2013 thru April
2013
thru4April
Brand MarketYTD
Share
- 3 and
Year Old Vehicles
YTD 2013 thru April
Chevrolet
Chevrolet
Ford
Ford
Toyota/Scion
Toyota/Scion
Dodge
Honda
Honda
Dodge
Chrysler
Nissan
Hyundai
GMC
Nissan
Pontiac
GMC
Volkswagen
Kia
Chrysler
Buick
Saturn
Jeep
Mazda
Volkswagen
Buick
Mazda
BMW
Subaru
Subaru
MADA BC Ad 1-3h 5_11.pdf
0.0%
5.0%
10.0%
1
5/27/11
15.0%
11:04 AM
20.0%
25.0%
30.0%
0.0%
2.0%
4.0%
6.0%
8.0% 10.0% 12.0% 14.0%
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Phone: 651-789-2933 or 800-652-9029
32
www.mada.org
DEALERSHIP SHOWCASE
LUTHER BROOKDALE TOYOTA
Anyone in the auto
business knows that
location is huge – and
the caliber of your facility is almost as important.
For nearly 30 years, “Toyota City” had to deal with being
just a little too far north of 694 and working out of a facility
that wouldn’t rank high on anyone’s list. The frustration was
made even greater because the product was fabulous. During
those years, Toyota was becoming the world’s number one
automaker.
All of that changed late in 2012. “Toyota City” became
“Luther Brookdale Toyota,” sitting right at the exit ramp from
694 to Brooklyn Boulevard and opening its doors every day
to a state-of-the-art facility of 6,500 square feet that has left
customers pleased and amazed.
Once inside Luther Brookdale Toyota, guests find digital
signage around the store, a spacious show floor, a large guest
lounge with big screen TVs, freshly ground and brewed
Starbucks coffee, a cappuccino machine, pastries, cookies
and snacks, six personal TVs, individual work stations, and
free Wi-Fi. The new store even has installed high-speed,
overhead service doors that open in less than two seconds.
On the roof of the
building are solar
panels that provide
8% of the total
energy that powers
the new facility.
One thing the
dealership had
accomplished in
www.mada.org
the old location was to build a service department with
an incredible reputation. “Most of our service advisors
and our service manager have been with us for more than
20 years,” noted
General Manager
Ron Murray. “The
new facility makes
the employees even
better and more
productive. The new
facility has also
been much more
convenient for our guests because processes have become
more streamlined and efficient. There is less waiting time for
our service department or when guests purchase a vehicle
from us,” Murray added.
Rudy Luther began as a family-owned business in 1952,
and still is a family-owned business today. Community
involvement has always been part of the equation. Luther
Brookdale Toyota has helped produce more than one
million meals for starving children, and provided support
to Hennepin Community College, Brooklyn Park Public
Schools and Brooklyn Park soccer leagues.
The Luther Brookdale Toyota dealership can only continue
to get better with a beautiful new building in a new and
better location. “Since the new facility opened, we have
experienced tremendous growth,” Murray said. “We have
increased our staff by 20% since our move.”
Beyond the new location and increased business volume, the
new Luther Brookdale Toyota will provide the north metro
with a trustworthy and enjoyable customer experience.
33
Industry Spotlight
STEVE BRIMHALL .
On the Western plains of Minnesota, nestled at the foot of the Red River
Valley and near the Continental Divide where the rivers start flowing North,
lies the comfortable town of Fergus Falls. A prosperous farming community,
Fergus Falls is a big little town of 20,000 hardworking souls. MADA’s
2013 President Steve Brimhall is the third-generation dealer from this
community, and the fourth generation is already working at his side. His
Chevrolet Buick store is just finishing up a $1 million
renovation and he is busy planning his summer events.
But, he took time from his business and construction
project to chat with MADA’s Executive Vice President
Scott Lambert.
Happy to have the construction done?
It was more of a remodel but yes.
Are you satisfied with the outcome and
the process?
The process seems pretty inconsistent. Some
dealers have to do some things while others
can get away with not doing the same thing.
We got a few breaks with our remodel. And
we’ve had a lot of compliments about the store
now that it’s finishing up.
How’s your relationship with General
Motors?
It’s OK. I’m still mad about the circumstances
of losing Cadillac during the whole
bankruptcy/arbitration process. I’ll probably
never get over it.
GM didn’t act very rationally.
Well, they sure didn’t with us.
MINNESOTA
MOTOR CO.
President
MADA President
2013
Always in Fergus Falls?
My grandfather also started
the GM stores in Alexandria
and Wadena. We eventually
sold the Alexandria store to the
Steinbrings and the Wadena
store to the Hubers. The Wadena
store is closed now.
Fergus Falls has been good to you and
your family?
My grandfather died at only 60, but it was my
Dad and my Uncle Bradford who partnered in
the store.
Very much, and we try to give back to the
community every day. We’ve contributed to
the new cancer center and hockey arena, and I
think we’ve bought every scoreboard in town,
not to mention Ducks Unlimited.
How long have you been the dealer?
I’m a longtime DU member myself.
Your Dad, Dick, was the dealer here for
a long time.
I’ve been the dealer for 20 years, along with
my cousin, Tom.
Family is important to you, correct?
Well, I got a lot of them.
I’ve been with DU for over 40 years and have
held just about every position. We’ve got one
of the biggest chapters in the state, and our
Greenwing event is the biggest in the nation.
We’ll have 600 to 800 kids here.
What about your children what do they You like to Duck Hunt?
My grandfather started in 1922 with Chevrolet. do now?
I prefer pheasant hunting, but I’ve recently
Tell me about your roots in the area?
He added Buick in 1924 and Cadillac in 1941.
Matthew is working as a General Manager
and Benjamin is the Internet Manager.
torn up my Achilles tendon and it’s hard to
walk the fields right now.
What about your daughter?
What do you have for dogs?
So she’s the smart one?
Any plans to slow down?
Jessica is a professor of Biology and Chemistry
at M State here in Fergus Falls.
Yes, and she’s married to a professional
comedian, Chad Daniels.
Two large Munsterlanders, eleven and three
years old. They’re pointers.
I have no plans to retire. I’ve recently taken up
golf, but I love what I’m doing.
That must be interesting.
It makes for some great 4th of July parties.
He’s very funny. Carol and I are very lucky
and happy the way all of our kids have turned
out.
34
www.mada.org
Customers
come standard.
In Minnesota, Star Tribune rules the road.
• Mobile & apps
Over 3.2 million Minnesotans visit us online every month. And our
• Geotargeting
newspaper circulation is growing, reaching over 1.3 million people every
• Audience targeting
week. Massive reach. Pinpoint targeting. Let us help you rev up your
• Search engine marketing
sales and reach more car buyers in your area today.
• E-mail marketing
Turbocharge your advertising. Call Steve Engelhart at 612-673-4950
or Tim Haley at 612-673-7026.
3253815R/7/12
Source: Omniture May 2012.
We offer more than products.
We offer solutions.
When you work with Protective you offer customers more than
products; you offer solutions – solutions that allow people to
embrace all today has to offer by protecting their tomorrow.
Protective provides F&I solutions that simplify the selling process
with easy to understand products, advanced training and reliable
customer care and claims service. We are committed to your
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Contact Protective’s Minnesota representative, Joe Nuszkowski at 866 927 2908
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Spinning Our Wheels

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