Paul Fredrick

Transcription

Paul Fredrick
IR RESEARCH
INTERNET
R E TA I L E R
the global leader in e-commerce data
BEHIND THE
ONLINE APPAREL
BOOM
There’s an explosion in online sales of apparel. Here are the financial, operating and marketing
statistics and trends of the 250 leading apparel e-retailers that are taking all of the growth
away from stores.
Sponsored by:
BEHIND THE
ONLINE APPAREL
BOOM
BY JACK LOVE
An exclusive look at who and what is steering U.S. apparel sales to the web from stores.
T
he United States is the largest apparel market in
the world, consuming about 30% of the output of
thousands of apparel manufacturers—and millions
of their workers—around the globe. And more of America’s
retailers are dedicated to selling apparel than any other
product line.
So when there’s a sea change in the way apparel is
sold, it’s a very big deal. According to a new research
report published last month by Internet Retailer, that
transformation has begun as billions of dollars of apparel
sales are moving from physical stores to the internet. That
report, entitled “Behind the Online Apparel Boom,” reveals
that U.S. websites last year sold an estimated $80 billion in
apparel, an increase of 19.7% from the prior year, growth
that’s fully five percentage points greater than the country’s
total e-commerce market. By comparison, U.S. store sales
of apparel grew a mere 1.1% to an estimated $375 billion
in 2015.
With apparel sales surging online and sagging in stores,
the web’s share of 2015 apparel sales rose to 17%, up
from 14.8% in 2014. By comparison, e-commerce last
year accounted for 10.6% of retail sales when factoring
out items not normally bought online, such as fuel
and automobiles, according to the U.S. Commerce
Department. Not since Amazon.com Inc. began
cannibalizing bookstores in the 1990s and Apple Inc.’s
iTunes did the same to music stores a decade later, have
web-only merchants gobbled up such a significant share
of a major retail market at the expense of stores.
Much of the growth of the online apparel market share
is attributable to the massive expansion of Amazon’s
marketplace, through which Amazon markets and
processes purchases of apparel for hundreds of mostly
small and midsized apparel retailers and manufacturers,
taking a cut of each transaction. Created in 2002, apparel
and accessories SKUs and sales on Amazon’s marketplace
have soared in recent years, and last year alone grew
48% to $16.3 billion, according to research from Cowen
Group.
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BEHIND THE ONLINE APPAREL BOOM
Online Share of U.S. Apparel
2014
2015
14.8%
17.0%
220 basis points increase
Source: Top500Guide.com
Amazon’s apparel sales growth came largely at the
expense of stores, not from other apparel e-retailers.
The 250 apparel and accessories merchants included
in Internet Retailer’s Top 1000 database, which ranks
America’s largest e-retailers based on 2015 web sales,
grew their combined revenues by 14%. That roughly
equals the average growth rate for all e-retailers and
suggests that Amazon’s apparel sales growth was
incremental to—not detrimental to—online sales of other
apparel merchants.
The Internet Retailer research report analyzes the sales,
marketing and shopper trends in the online apparel
market through a detailed analysis of the 250 apparel
e-retailers ranked in the Top 1000 database. And one of its
principal conclusions is that apparel websites owned by
retailers that also operate stores are more than holding
their own in apparel e-retailing.
For example, the websites of the nation’s nine leading
department store chains in the database—all formed prior
to the creation of Amazon’s marketplace—collectively
account for the largest share of the online apparel market.
In fact, despite the growth of Amazon’s online apparel
business, the department stores’ websites last year grew
19% to $15.6 billion, nearly all of it in apparel.
Sponsored by: Bronto
The success of department stores helps explain why retail
chains’ websites still account for more than half of the
nation’s online apparel sales. Fully 63.9% of total sales of
the 250 apparel websites included in the Top 1000 were
generated by retail chains’ websites, with only 14.3% by
web-only merchants, 14.5% by apparel manufacturers
and 7.3% by catalogers. The online performance of
department stores is the biggest single reason for this
anomaly. Unlike retail chains in many other segments of
the retail market, department stores were early adopters
of e-commerce technology, setting up their sites between
1996 and 2002, and heavily promoting them through
paid search advertising to leverage their brands and
loyal customer bases.
Web-Only Apparel Merchants Are
Growing Faster
This experience is different from most other merchandise
segments of the e-commerce market, where web-only
merchants hold sway. Nearly 42% of the total sales of Top
1000 e-commerce operators are controlled by web-only
merchants, which last year grew 16.9%, well above the
average 14% growth rate of all Top 1000 e-retailers. Even
with the counter-balancing effect of the department stores,
however, web businesses of all retail chains accounted for
28.1% of total online sales, and they grew just 11.7% last
year.
is Nine Line Apparel, a 4-year-old site that sells patriotic
clothing and accessories geared to military veterans and
first responders. It became the country’s fastest-growing
apparel e-retailer when it grew 391% last year to $9.3
million in annual sales. It expects its e-commerce sales
to exceed $15 million this year. Overall, web-only apparel
merchants last year grew faster than their competitors
from retail chains and branded manufacturers.
In addition to Amazon’s influence and the historic success
of apparel chains in e-commerce, Internet Retailer
research reveals many new trends driving the growth and
changing the nature on the online apparel market. These
are summarized below.
As the Nine Line story illustrates, the online apparel
market is becoming more segmented. Internet
Retailer’s research measured the sales and growth
of 17 merchandise segments of the online apparel
market, the first such detailed analysis of its kind.
It shows that 77% of the market comes from four
traditional segments—department stores (31%), other
general apparel merchants (26%), shoe manufacturers
and retailers (12%) and women’s apparel (8%). But
four of the five fastest-growing segments of the
online apparel trade are either narrow or underserved
niches, including men’s apparel (which grew at 29%),
outerwear (up 26.6%), specialty apparel such as the
merchandise Nine Line sells (up 23.5%); and plus-size
apparel (up 19.4%). (See chart, page 12.)
16.3%
Web-Only
14.8%
Retail Chain
13.8%
Manufacturer
3.9%
Cataloger
TOTAL
14.0%
Source: Top500Guide.com
TARGETING NEW MARKET SEGMENTS
WEB-ONLY MERCHANTS
Until a few years ago, clothing merchants and manufacturers
with well-established store and product brands, such as
Nike Inc., Macy’s Inc., Lands’ End Inc. and Coach Inc., drove
much of the online apparel business. But last year, seven of
the 10 fastest-growing apparel e-retailers were newer webonly merchants without household names that are targeting
extremely narrow market segments. One of many examples
Online apparel sales soar and take market share from stores
U.S. Apparel Sales
2015
2014
2015 Growth
Online Apparel 250
$50,401,772,630
$44,219,513,219
14.0%
Amazon & Other E-Retailers
$26,581,522,985
$20,076,985,972
32.4%
Total Online Apparel
$76,983,295,615
$64,296,499,191
19.7%
Apparel Stores
$375,350,000,000
$371,230,000,000
1.1%
Total Apparel Sales
$452,333,295,615
$435,526,499,191
3.9%
17.0%
14.8%
Online Share of U.S. Apparel
Source: Top500Guide.com, U.S. Commerce Department, Internet Retailer estimates.
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BEHIND THE ONLINE APPAREL BOOM
Sponsored by: Bronto
Conversely, some of the slowest-growing
online apparel segments feature a wider
selection of products. The general apparel
category grew just 9.3%, well below the
market. Off-price and flash-sales apparel,
which are focused on lower prices and not
on a product niche, also underperformed
the market, growing just 8.7% and 2.7%
respectively. But the worst performing
apparel and accessory segment online is
handbags and luggage, once a high flier in
e-commerce. This segment is still led, but no
longer dominated, by Coach. Its website once
featured substantial discounts on promoted
items, which led to lower margins and possibly
tarnished the high-end nature of the brand.
Last year the brand’s management eliminated
those promotions. Web shoppers revolted,
and Coach’s online sales fell last year to an
estimated $200 million from $500 million the
year before, the largest decline in the apparel
and accessories market. The moral: When web
merchants compete on price, they must do
so only if discounted prices can be sustained
over the long term.
MARKETING CHANGES
While department stores and other major
apparel brands established a dominant position
in the online apparel market through heavy
spending on search advertising, paid search
marketing is no longer yielding incremental
gains in apparel sales, likely because this
marketing platform is so saturated. It is true
that the 10 apparel e-retailers who spent the
most on paid search grew sales last year by
19%, but those gains can be traced to other
forms of marketing. Indeed, the 10 apparel
e-retailers spending the least on paid search
marketing grew nearly 25% in 2015, thanks
to other digital marketing channels. A similar
pattern is seen with the original form of digital
marketing—email—where the biggest users
grew at a slower rate than the least frequent
emailers.
On the other hand, social media marketing
appears to be the most powerful form of
online apparel promotion right now. The 10
apparel websites with the greatest number
of Facebook likes—and highest ratio of likes
to sales—grew 18.6% last year, compared
to just 5.6% for apparel e-retailers with the
weakest presence on Facebook. A similar,
though somewhat smaller, spread in sales is
found between apparel websites that have the
largest and smallest following on Twitter.
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BEHIND THE ONLINE APPAREL BOOM
Men’s Apparel: Fastest-Growing Segment of
Online Apparel
2015 growth rate
Men’s Apparel
29.0%
Outerwear
26.6%
Specialty Apparel
23.5%
Shoes
20.5%
Plus-Size Apparel
19.4%
Department Stores
19.0%
Custom
18.4%
Women’s Apparel
17.7%
Children’s
15.9%
Sportswear
15.9%
Uniform/Tradeswear 15.7%
Fashion Accessories
13.1%
Online Apparel 250
average growth
General Apparel 9.3%
Off-Price Apparel
Sleepwear/Lingerie
8.7%
4.6%
Flash-Sales Apparel 2.7%
-31.5% Handbags/Luggage
14.0%
Source: Top500Guide.com
Sponsored by: Bronto
"The 10 apparel websites
with the highest
percentage of male
shoppers (a median of
65%) last year grew at an
impressive 21.5% rate"
THE SHIFTING DEMOGRAPHICS OF ONLINE
APPAREL SHOPPERS
It may come as no surprise that women make up the
largest segment of online apparel shoppers, averaging
56% of the buyers on the 250 apparel sites studied in the
report. But it is surprising that the 10 apparel websites
with the highest percentage of male shoppers (a median
of 65%) last year grew at an impressive 21.5% rate,
compared to just 13.9% for the 10 apparel sites with the
highest percentage of female shoppers (a median of
75.5%). These demographics coincide with the report’s
revelation that men’s apparel is the fastest-growing
segment in the online apparel trade.
Broken out by age, apparel websites that appeal mostly
to millennial-age shoppers are also growing faster than
sites targeting older shoppers, once the core of the online
apparel business. Sales at the 10 apparel e-retailers with
the greatest percentage of shoppers 34 years old and
under (a median 62% of these merchants’ customers)
grew faster than the 10 apparel websites with highest
median percentage of shoppers 35 and older (78%). This
is despite the fact that the former group had an average
ticket of just $91, or $38 below the average ticket of all
online apparel merchants in the study.
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BEHIND THE ONLINE APPAREL BOOM
This age demographic variation coincides with trends
related to the incomes of online apparel shoppers.
Countering the impression that wealthier shoppers are
to be more highly coveted, the 10 apparel websites with
the highest percentage of shoppers earning less than
$60,000 annually (61%) grew by 16% last year, three
times the growth rate of the 10 apparel e-retailers with
the wealthiest shoppers, 64% of whom had incomes
of greater than $60,000. This is despite the fact that the
average ticket for the first group was just $78, less than
half the $199 average ticket of the second group.
With online sales pressing ever closer to 20% of total
U.S. apparel sales, retailers must understand who and
which categories are steering growth.
Jack love is the founder and publisher of Internet Retailer
[email protected] | @JACKLOVEIR
Sponsored by: Bronto
SPONSORED INSIGHT
Cart and browse recovery campaigns drive
revenue, but don’t require extensive resources
Paul Fredrick is a respected brand among men’s apparel.
The company had made strides over the years to effectively
reach its online shoppers, but recently decided to up its
communications game.
“Our biggest priority was to improve the relevance of our
email communication to customers,” says Scott Drayer, vice
president of marketing at Paul Fredrick. “And we thought
that through implementing campaign automations, we
could improve the relevance and speed of communication–
which would be beneficial for both Paul Fredrick and our
customers.”
By using automated campaigns, such as cart recovery and
browse recovery, Paul Fredrick is among innovative retailers
finding ways to become more relevant to shoppers.
“Technology is allowing apparel brands to take better
command of their conversion funnel,” says Susan Wall, vice
president, marketing at Bronto, a commerce marketing
automation platform provider.
But not all retailers are taking advantage of the benefits
these tools offer, likely because they think it may be too
difficult to implement and maintain with their limited
resources, Wall says.
“And that’s simply not true,” she adds. “With these cart
recovery and browse recovery apps, a nontechnical
business user can dream up, build and deploy sophisticated,
automated marketing plans–without the need for IT help.”
Cart recovery apps allow marketers to send automated,
personalized emails to shoppers who put something in their
shopping cart and then leave the site without purchasing.
“Cart recovery campaigns are all about getting those cartabandoning customers back to the site to complete that
purchase,” Wall says. “These emails are incredibly powerful
persuaders.”
So powerful, in fact, that retailers that use Bronto’s Cart
Recovery app have seen 53 times the return on investment,
according to Bronto’s analysis.
Browse recovery also is a powerful tool, Wall says. It captures
and stores product page views for all shoppers and ties that
behavior to a known contact or saves the browse activity
so it can later be matched to a known contact. With that
information, merchants can set up automated emails that
will encourage shoppers to revisit their sites and check out
those items they’ve browsed, or offer recommendations for
similar items.
“Browse recovery applications have been used by larger
commerce marketers, such as Amazon, but have only
recently reached the ease and cost effectiveness that allow
small and mid-tier merchants the capability,” Wall says.
Wall says these tools are more valuable to retailers now
than ever because of the evolving apparel e-commerce
landscape. “Customer expectations are changing overall,”
Wall says. “They know retailers have a lot of information
about them, and they expect those brands to use it to
deliver personalized communications. And that’s especially
important in apparel, where customers are probably doing
more browsing than they are when shopping in other
categories.”
These tools have certainly paid off for Paul Fredrick,
which uses Bronto’s platform for commerce marketing
automation. “Automated campaigns, including cart recovery
and browse recovery messages, now account for about 30%
of our email-generated revenue,” Drayer says.
Additionally, since implementing Bronto’s platform, Paul
Fredrick has achieved more than 70% revenue growth
from recurring messages and a 5.6% increase in emailgenerated revenue year over year from post-purchase email
campaigns. And the company’s abandoned cart messages
saw a conversion rate of more than 10% in just three
months.
Drayer adds that with Paul Fredrick’s old platform,
campaigns used to take weeks or more to execute. Now,
he says, they only take minutes or hours. “The interface is
very user friendly and allows us to accomplish things quite
easily–giving us the opportunity to try them much more
easily,” he says.
Wall says that rather than feeling intimidated, apparel
brands should be empowered by these tools. “Every year,
retailers are feeling more pressure to drive revenue, and
they need more ways to do that without adding on new
resources,” she explains. “With these apps, there is so much
more that retailers can do with their existing resources to
drive more revenue. And Bronto can help them do that.”
Top 250 Apparel Leaders
“Automated campaigns,
including cart recovery
and browse recovery
messages, now account for
about 30% of our emailgenerated revenue.”
Scott Drayer
Vice President, Marketing
The Bronto Marketing Platform is the ultimate solution for retailers to drive
revenue through email and cross-channel marketing. With Bronto, it’s easy for
Paul Fredrick to analyze, target and reach their audience with highly-tailored,
personalized messages that get noticed and generate clicks and orders.
For more information, visit bronto.com.
THE ONLINE APPAREL 250
The largest e-retailers in North America that predominantly sell apparel are ranked here in their primary segment
of apparel retailing. These merchants collectively represent 65.5% of the online apparel market in the U.S.
7
General Apparel
Shoes
Rank
Rank
Company Name
Women’s Apparel
Company Name
Rank
Company Name
1
Gap Inc.
1
Nike Inc.
1
Yoox Net-a-Porter Group
2
L.L. Bean Inc.
2
Foot Locker Inc.
2
Chico's FAS Inc.
3
Urban Outfitters Inc.
3
adidas America Inc.
3
Nasty Gal Inc.
4
Lands’ End
4
JustFab Inc.
4
Revolve Clothing
5
J. Crew Group Inc.
5
Shoebuy
5
The Talbots Inc.
6
Ralph Lauren Media
6
Tory Burch LLC
6
Kate Spade
7
Abercrombie & Fitch Co.
7
DSW Inc.
7
ModCloth Inc.
8
American Eagle
8
Deckers Brands
8
The Real Real Inc.
9
Eddie Bauer LLC
9
Shoes.com
9
The Limited
10
Express Inc.
10
Mason Companies Inc.
10
New York & Co. Inc.
11
Karmaloop.com
11
Caleres
11
Bluefly Inc.
12
Aéropostale Inc.
12
Nine West Holdings Inc.
12
Rent the Runway Inc.
13
Brooks Brothers
13
Crocs Inc.
13
Forever 21
14
Boden
14
Benchmark Brands Inc.
14
AmeriMark Direct LLC
15
ASOS.com Ltd.
15
TOMS Shoes Inc.
15
David's Bridal Inc.
16
Levi Strauss & Co.
16
Wolverine Worldwide Inc.
16
AMI Clubwear
17
DrJays.com
17
New Balance
17
Christopher & Banks Corp.
18
The Buckle Inc.
18
Payless ShoeSource Inc.
18
bebe stores Inc.
19
Guess Inc.
19
PlanetShoes
19
Destination Maternity Corp.
20
Hot Topic Inc.
20
Stuart Weitzman LLC
20
Lafayette 148 New York
21
Sundance Catalog Co.
21
Aldo Group Inc.
21
Dolls Kill
22
Trina Turk
22
Sole Society
22
Reitmans
23
Hugo Boss
23
Genesco Inc.
23
Eileen Fisher Inc.
24
Everlane Inc.
24
Skechers USA Inc.
24
PromGirl LLC
25
American Apparel Inc.
25
Heels.com
25
BCBG Max Azria Group LLC
26
Pacific Sunwear of California
26
Boot Barn Inc.
26
Charlotte Russe Inc.
27
Uniqlo USA Ltd.
27
ShoeZoo.com LLC
27
Peruvian Connection Ltd.
28
Burberry Ltd.
28
JGear Inc.
28
DVF.com
29
Tilly's Inc.
29
StreetModa.com
29
The Wet Seal LLC
30
A/X Armani Exchange
30
Sneakerhead.com
30
Dailylook
31
Michael Kors
31
Shiekh Shoes
31
Skye Associates LLC
32
Jimmy Jazz
32
Cole Haan LLC
32
The Red Dress Boutique
33
rue21 Inc.
33
R.G. Barry Corp.
33
Ulla Popken
34
Roots Canada Ltd.
34
Shoes of Prey Ltd.
34
Francesca's
35
Island Co.
35
BootBay.com
35
Yoogi's Closet
36
Vince LLC
36
Gotham City Online
36
Lilly Pulitzer
37
Tonzof Inc.
37
Okabashi Brands Inc.
37
Le Tote Inc.
38
C.C. Filson Co.
38
WhatSheBuys
39
Hermes International
39
Planet Blue
40
True Religion Brand Jeans
40
Michael Stars Inc.
41
Calvin Klein Inc.
41
BoutiquetoYou.com
42
80sTees.com Inc.
42
UsTrendy
43
BlueCotton
43
KatydidCollection.com
44
Steven Alan
44
Long Tall Sally
45
Lifted Research Group Inc.
46
South Moon Under
47
Luxury Divas Corp.
47
Luxury Divas Corp.
»
BEHIND THE ONLINE APPAREL BOOM
Sponsored by: Bronto
Sportswear
Children’s Clothing
Rank
Rank
Company Name
The Children’s Place
Rank
Company Name
1
Fanatics Inc.
1
Coach Inc.
2
VF Corp.
2
Carter's Inc.
2
eBags Inc.
3
LuLuLemon Athletica Inc.
3
Hanna Andersson Corp.
3
Vera Bradley Retail Stores
4
Under Armour Inc.
4
The Gymboree Corp.
4
Tumi Inc.
5
The Finish Line Inc.
5
Tea Collection
5
Bag Borrow or Steal Inc.
6
MLB Advanced Media
6
CookiesKids.com
6
Kaehler Luggage
7
National Football League
7
Lolly Wolly Doodle Inc.
7
Fashionphile LLC
8
The Orvis Co. Inc.
8
Children's Wear Digest Inc.
8
Emilie M. Accessories LLC
Zumiez Inc.
9
BabyEarth
9
6 Pack Fitness
10
Swap.com
10
10
Road Runner Sports Inc.
11
RevZilla
12
Discount Dance Supply
Men’s Apparel
13
National Hockey League
Rank
14
Title Nine
1
The Men's Wearhouse Inc.
15
NBA Media Ventures LLC
2
Bonobos
16
Prep Sportswear
3
Destination XL Group Inc.
17
Swell Inc.
4
J. Hilburn Inc.
18
World Wrestling Entertainment
5
Paul Fredrick
19
Speedo USA
6
Andrew Christian
20
Quiksilver Inc.
7
Nine Line Apparel
21
Active Ride Shop
22
LogoUp.com Inc.
Specialty Apparel
23
MMAWarehouse LLC
Rank
24
Barstool Sports
1
Sheplers Inc. (Western)
25
Massey's Outfitters
2
Betabrand Inc. (Crowdsourcing)
26
Sports World Chicago
3
Tipsy Elves LLC (Humorous)
27
StrongerRx Worldwide Corp.
4
Inked Shop (Think Tattoos)
5
Galls LLC ("Public Safety")
Sleepwear/Lingerie
6
Country Club Prep
Rank
Company Name
7
ShoptheTV.com
1
L Brands Inc. (Victoria's Secret)
8
Captain Dave's (Police)
2
Bare Necessities Inc.
9
Express Design Group
3
Jockey International Inc.
4
Spanx Inc.
5
Frederick's of Hollywood Inc.
6
HipsandCurves.com
7
HanesBrands Inc.
8
Hourglass Angel LLC
9
WebUndies.com LLC
10
Rank
Company Name
Company Name
Phoenix Leather Goods
Uniforms/Tradeswear
Rank
Company Name
1
Duluth Trading Company
2
Dungarees.net
3
U.S. Patriot Tactical
4
Working Person's Enterprises
5
Queensboro.com
6
BareBones WorkWear
7
ChiefSupply.com
8
French Toast
9
Slate Rock Safety LLC
10
Historical Emporium Inc.
Outerwear
Rank
Company Name
1
Columbia Sportswear Co.
2
LeatherUp.com
3
Coolibar Inc.
4
Ibex Outdoor Clothing LLC
5
Rock/Creek Outfitters
6
ScotteVest Inc.
Ranger Up
Plus- Sized Apparel
Custom Apparel
Rank
Flash Sale Apparel
»
Handbags/Luggage
1
9
8
Company Name
Company Name
Company Name
1
Ascena Retail Group
1
CustomInk
2
Eloquii Design Inc.
2
Threadless.com
3
Igigi Inc.
3
Spreadshirt Inc.
4
Ashley Stewart Inc.
4
Indochino
5
JunoActive by Junonia
5
SunFrog Shirts
6
DesignByHumans.com Inc.
1
Gilt Groupe
2
RueLaLa.com
3
Beyond the Rack
Rank
4
JackThreads.com
1
TJX Cos. Inc.
5
The Clymb
2
BHFO Inc.
6
DesignByHumans.com Inc.
3
Stein Mart Inc.
4
Burlington Coat Factory
5
Steals.com
Off- Price Apparel
BEHIND THE ONLINE APPAREL BOOM
Rank
Company Name
Company Name
Fashion Accessories
Rank
Company Name
1
Wild Attire Inc.
2
Trend Nation LLC
3
The Tie Bar
Sponsored by: Bronto
THE CONCLUSION
All of the sales trends in online apparel retailing point to an inescapable conclusion that selling
clothing and accessories online is a very hot market at the moment. But simply competing in this
market does not guarantee success. Though apparel is one of the web’s fastest growing markets,
it is perhaps the most competitive. Responding to that competition by offering deep promotional
discounts has not been a strategy that leads to success. Nor does following the crowd that appeals to
the most common types of shoppers with the largest selection of apparel.
Targeting a select group of shoppers with a highly specialized line of apparel—and building and
strengthening your brand with a high level of social networking with your shopper base—is a
formula more likely to yield success online. Couple that strategy with some level of participation in
apparel marketplaces run by Amazon and others, as opposed to going it entirely alone—is perhaps
the very best formula for prospering in today’s online apparel market.
FULL REPORT
“BEHIND THE ONLINE APPAREL BOOM”
How to Obtain the Full Report
The 38-page “Behind the Online Apparel Boom” is available for purchase in a
downloadable PDF format for $299. It contains complete rankings and growth rates of all
250 apparel e-retailers in the Top 1000 database, complete details of the report’s findings
presented in 30 charts and tables, and an in-depth analysis of the leaders and latest trends
in the country’s online apparel market. For details and to order, visit www.InternetRetailer.
com/top-1000-apparel-leaders/
For details and to order, visit
www.InternetRetailer.com/top-1000-apparel-leaders/
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