field`s leasing brochure

CONNECT TO
FIELD’S
THE DOMINANT SHOPPING
CENTRE OF DENMARK
LEADING THE WAY FOR
RETAIL IN THE REGION
CONTENT
PERSPECTIVES P. 4
KEY DATA P. 8
ACCESSIBILITY P. 10
CATCHMENT AREA P. 12
SHOPPING AND
ENTERTAINMENT
IN A LEAGUE
OF ITS OWN
A STRONG INTERNATIONAL RETAIL MIX P. 14
LEISURE AND SERVICES P. 18
EVENTS AND ENTERTAINMENT P. 20
KLÉPIERRE AND STEEN & STRØM PARTNER P. 22
Field’s is one of the largest super-regional shopping
centres of Scandinavia. Every year, more than 7.5 million
customers visit Field’s – the most preferred shopping
destination in the region.
Field’s is a dominant force in the Danish and Scandinavian
shopping industry. Situated in the most dynamic part
of the expanding capital among architectural landmarks,
Field’s is positioned for future growth.
The new state-of-the-art cinema complex is the latest
attraction which opened in August 2015. In Spring 2016,
the revitalization of the food and leisure area at Level 2 will
be finalized and it will be celebrated with a Grand Opening
of the brand new Field’s Food Lounge.
EDITORIAL
FIELD’S / 3
CINEMA
COMPLEX
OFF TO A
FLYING START
The new Nordisk Film Biografer flagship cinema opened in
Field’s August 2015. The cinema is a natural extension af a
shopping destination, which has already established itself as
the most preferred shopping destination in the region.
The new cinema includes 9 cinema screens, 1,500 seats,
state-of-the-art sound and picture. The cinema is integrated
into the shopping centre with direct access to Fashion Level
1 and 2 - the food and leisure area.
The new cinema was introduced with a large-scale Grand
Opening campaign and the opening week was the most
successful for any Nordisk Film Biografer cinema across
the country.
9
SCREENS
1,500
SEATS
PERSPECTIVES
EXPECTED CUSTOMER
FLOW PER YEAR:
500,000
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Most successful cinema opening for Nordisk Film Biografer
Superior digital quality sound and picture
9 screens, including the largest Nordisk Film screen in the country
1,500 comfortable seats in all
Easy access from Level 1 and 2
FIELD’S / 5
WELL-KNOWN CONCEPTS IN COMBINATION WITH
EXCITING NEW RESTAURANT CONCEPTS AT LEVEL 2
Level 2 has established itself as a popular destination for food and entertainment. The 18 well-known café and restaurant concepts combined with leisure
activities have been a main attraction since the opening of Field’s. In line with
the opening of the new cinema complex, we step up our ambition as a food
and entertainment destination in order to meet the expectations of our guests.
Non contractual visuals
concept to open is LOFT Gastrogrill, a New York inspired restaurant with a
magnificent view over Ørestad. Times are changing fast, and the revitalized Level
2 is not only open for longer hours but also presenting many of the latest trends
in food and dining.
FITNESS
FAMILY
FRESH
ASIAN
BISTRO
AMERICAN
CINEMA
This includes the new, reworked interior design and the fact that we make room
for new concepts to span even more of the gastronomic world map. The first
ROOF TERRACE
5
ZONES
ONE FOR EVERY
TASTE
In Spring 2016, the revitalization of
the food and leisure area at Level 2
will be finalized. It will be celebrated
with a Grand Opening of the new
Field’s Food Lounge.
LOFT GASTROGRILL
PERSPECTIVES
FIELD’S / 7
Non contractual visuals
REVITALIZING FOOD
AND LEISURE
We make room for new
concepts to span more of
the gastronomical world map.
n 5 zones. One for every taste.
It is vibrant, fresh and tempting.
n Family, Fresh, Asian,
American and Bistro – take your pick and take a seat.
n
344
MILLION € TURNOVER
IN 2014. (INCL. VAT)
8
MORE THAN
MILLION VISITORS
EXPECTED IN 2015.
81%
CONVERSION
RATE.
145
SHOPS.
46
€ AVERAGE SPEND.
(50% ABOVE AVERAGE NATIONAL LEVEL)
2
HOURS DWELL TIME.
(30% ABOVE AVERAGE NATIONAL LEVEL)
1.8
CINEMA SCREENS.
3,000
PARKING SPACES.
79,300
M2 GLA ON 3 LEVELS.
Non contractual visuals
MILLION INHABITANTS
< 30 MINUTES.
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KEY DATA
FIELD’S / 9
EXCELLENT
ACCESSIBILITY
FOR ALL
COPENHAGEN
Access to Field’s is a matter of minutes for thousands of
customers. Roads and public transport take you to our
doorstep and no matter what kind of transportation you
prefer, Field’s is always within reach. 3,000 parking spaces
welcome customers coming by car and the metro stop is
just outside the main entrance to Field’s.
Direct access
to Field’s by car
BUSSES
500S, 33 & 4A
METRO
6.900 passengers/day
TRAIN
15
MIN FROM
CITY
CENTRE
BY CAR
ACCESSIBILITY
10
MIN BY METRO
OR TRAIN TO
DOWNTOWN
COPENHAGEN
Direct access from
highway by car
HIGHWAY
60.000
vehicles/day
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5 min to Copenhagen Airport by train.
20 min to Malmø in Sweden by train or car.
Direct access by car via highway E20 to 3,000 parking spaces.
Regional train to Copenhagen Airport, Sweden and the rest of Zealand.
Direct exits from highway in both directions.
40% arrive by car to Field’s.
22% arrive by Metro to Field’s.
FIELD’S / 11
SECONDARY AREA (<30MIN)
CATCHMENT AREA WITH
STRONG BUYING POWER
Denmark
Copenhagen
PRIMARY AREA (<15MIN)
Malmø,
Sweden
Field’s has a super regional catchment area (incl. southern part of Sweden)
- 1.1 million inhabitants in the Greater Copenhagen area.
- 1.8 million inhabitants within 30 minutes reach of Field’s.
- Unique buying power and maximum awareness.
- Situated in Copenhagen in the Øresund region, the new dominant growth area in Scandinavia.
1.8
MILLION
INHABITANTS IN
THE CATCHMENT
AREA
Copenhagen Multi Arena
CATCHMENT AREA
ØRESTAD
4.1 % is the expected growth in
population for the area up until 2020.
n 25 % in the catchment area are
employed at medium and high level.
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CATCHMENT AREA
Fastest growing part of the Copenhagen area.
Urban life with young families with kids and high income.
Business, architecture, culture, nature.
Copenhagen Multi Arena, 15,000 seats (Opening Autumn 2016).
Ørestad comprises prestigious companies, architectural landmarks,
a gymnasium, highschool and the nearby international airport.
n 10 minutes by Metro or train to downtown Copenhagen.
FIELD’S / 13
145 SHOPS
BRANDS UNLIMITED
DEPARTMENT STORE
HYPERMARKET
THE DOMINANT FORCE IN
RETAIL WITH A STRONG MIX
OF INTERNATIONAL PLAYERS
Field’s is an attractive “showroom” for visionary international retailers. The shopping
centre provides an international atmosphere, where quality-conscious customers
shop, are inspired and appreciate the large number of international store concepts.
The diversity and originality in terms of store mix offered by this super-regional
centre is unique.
In Denmark, Field’s is the perfect place for international retailers to set up their
flagship store and enter the Scandinavian market.
A STRONG INTERNATIONAL RETAIL MIX
FIELD’S / 15
ATTRACTIVE SHOPS
IN ALL CATEGORIES
SECTOR BREAKDOWN (BY % OF STORES)
Field’s provides the ideal shopping mix for the modern consumer, with a strong and
powerful mix of international and national retailers located side by side. As the category
leader within fashion, sports, living and electronics, Field’s offers everything from large
retail chains to small specialty stores. Further, Field’s boasts an impressive department
store with handpicked departments, each superior in their field.
16%
SPORTS, DIY
6%
OTHER SPECIALTY GOODS
2%
GROCERIES
(EX. HYPERMARKET)
12%
LIVING
17%
RESTAURANTS, LEISURE
47%
FASHION, SHOES,
ACCESSORIES
All this in combination with a unique branding profile gives a strong position as the most
preferred shopping destination in the region.
12
ANCHOR
STORES
A STRONG INTERNATIONAL RETAIL MIX
FIELD’S / 17
FIELD’S FOR
EVERY TASTE
A great shopping centre is not only a matter of
getting the right shops to join forces. The
customer expects so much more from a successful shopping experience. This is why Field’s
holds something for every taste. Both literally
with a wide variety of restaurants and cafés, and
figuratively speaking with a large fitness centre,
a family play area and last, but not least the new
flagship cinema complex.
We invite customers to spend time at Field’s,
enjoy life and make Field’s a shopping and
leisure destination.
EXPERIENCE 360
DEGREE HOSPITALITY
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9 cinema screens, 1,500 seats
Large fitness centre
Capella Play
Free Wi-Fi for all guests
Pharmacy
Special services for families
Electric car charging
Dry cleaning
Car wash
Babylounge
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RESTAURANTS
AND CAFÉS
LEISURE AND SERVICES
FIELD’S / 19
TALK OF THE
TOWN EVENTS
Over the years, Field’s has become the most preferred
commercial and leisure destination for large-scale events
involving fashion, music, sports, culture and exciting
activities for families and children. All events add an extra
dimension to the shopping experience and inspire teamwork among the shops in Field’s.
LOSE YOURSELF IN FASHION
POP MUSIC EXTRAVAGANZA
ENTERTAINMENT FOR KIDS
Extraordinary fashion events that create a
buzz on the social media have long been a
speciality of Field’s. Like Skywalk, the upside
down catwalk that defied gravity and was very
visible on Facebook and Instagram.
Burhan G – popular Danish singer – made the
shopping centre vibrate with his parade of hits to
celebrate Field’s 10 years birthday. Everyone tuned
in on the same funky frequency, and Field’s set
new standards for musical events.
Field’s events for kids stand out among
the shopping centres of the region.
Mr. Beard (known from Danish television) is
a great example of an involving, inspiring and
popular Christmas activity for children and
their families.
EVENTS AND ENTERTAINMENT
FIELD’S / 21
5
GOOD
REASONS
TO JOIN US
AT FIELD’S
1.
THE MOST PREFERRED SHOPPING DESTINATION AND
COMPREHENSIVE SHOPPING EXPERIENCE IN THE REGION.
145 SHOPS AND A REVITALIZED FOOD AND LEISURE AREA,
WITH 18 RESTAURANTS AND CAFÉS.
2.
PERFECT LOCATION FOR INTERNATIONAL RETAILERS TO ENTER
THE SCANDINAVIAN MARKET. BE PART OF A VIBRANT, INSPIRING
ATMOSPHERE WITH A STRONG MIX OF WORLDWIDE PLAYERS.
3.
4.
5.
NEW FLAGSHIP CINEMA COMPLEX WITH 9 SCREENS AND
1,500 SEATS PLUS LEISURE ACTIVITIES FOR THE WHOLE FAMILY.
UNIQUE ACCESSIBILITY VIA ROADS, MOTORWAYS AND ALL TYPES OF PUBLIC TRANSPORT INCLUDING METRO, TRAINS AND BUSSES.
FAST GROWING CATCHMENT AREA IN THE MOST DYNAMIC
AND EXPANDING PART OF THE GREATER COPENHAGEN AREA.
STEEN & STRØM, A COMPANY
OF KLÉPIERRE GROUP, THE LEADING
PURE PLAY RETAIL PROPERTY
COMPANY IN EUROPE
Klépierre has ambitious plans for all its centers, and invests in upgrading and
n
reprofiling its portfolio.
n Klépierre’s expert teams perfectly understand the challenges of retail.
Klépierre has invented Club Store®: a new customer pathway that delivers a more
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human, more emotional experience that makes shopping fun.
Klépierre teams constantly refresh their retail offer to create fashion places that
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attract customers.
Klépierre creates exclusive, innovative digital and event-based marketing
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initiatives to deliver a unique shopping experience.
1.2
BILLION VISITORS
ANNUALLY.
KLÉPIERRE CENTERS IN EUROPE
57
EUROPEAN CITIES.
16
COUNTRIES.
KLÉPIERRE AND STEEN & STRØM PARTNER
FIELD’S / 23
26, boulevard des Capucines, CS 20062 – 75009 Paris
Tél.: +33 1 40 67 57 40 – Fax : +33 1 40 67 55 62
780 152 914 RCS Paris
WWW.KLEPIERRE.COM
Charles ESTÈVE
Group Leasing Direction – KLEPIERRE
Phone: +33 1 40 67 36 83
Mobile: +33 6 77 46 84 71
Email: [email protected]
CONNECT TO
THE RIGHT PLACE
Lotte Eiskjær ANDERSEN, Center Manager
FIELD’S COPENHAGEN
Arne Jacobsens Allé 12
2300 København S, Denmark
Direct: +45 32 48 44 70
Mobile:+45 41 90 02 47
Email: [email protected]
www.steenstrom.com
WWW.FIELDS.DK
November 2015. Non binding document.
Claus ADLER, Leasing Manager
STEEN & STRØM DENMARK A/S
Arne Jacobsens Allé 16
2300 København S, Denmark
Direct: +45 70 10 55 05
Mobile:+45 41 90 02 18
Email: [email protected]
WWW.STEENSTROM.COM